CLIENT PRODUCT CREATIVE TEAM

Suzuki Indomobil Sales UD 110 Toni team

THE BRAND CORE VALUE Key words that expresses the brand promise

Sporty trendy & eco tech

CAMPAIGN TASK (From TPCM planning sheet) Reasons for client to advertise Be as specific and quantifiable as possible. Dont set over ambitious goals.

Announcement that SUZUKI launch a new scootic motorcycle with Eco technology, fuel efficient (IRIT) and trendy styling. Announcement of a new motorcycle from SUZUKI for fashionable and active personality. Build awareness of Suzuki UD110 Attract consumers to try this new brand

THE CHALLENGE The situation which the business or the brand needs to overcome.

Can not believe SUZUKI, especially its fuel efficient & Trendy scootic. Pays attention to economy like fuel consumption Needs compact and easy operation motorcycle because their active acitivity to hangout. Wishes to become trendy and be in urban / trendy life style, but actually doesnt have money. Therefore, looking for the motorcycle with low price and fuel efficient but with trendy design.

TARGET INSIGHTS A deeply felt human truth that bonds our consumer to our brand. Dont confuse INSIGHTS with FACTS!

a. Boys n Girls who are active 15 to 19 years old and live in a suburb or downtown and care about environment b. Using the Suzuki Nex as a trendy symbol and going to the hangout places. c. Using the Suzuki Nex with their friends and hobby activity.

Suzuki UD110 Fact: Anak muda sangat aktif dan exist di segala kegiatan. INSIGHT: Pengen motor yang mungil, smart & lincah sehingga hidup jadi lebih mudah.

PERCEPTION & BEHAVIOR GOAL (from TPCM planning sheet)The perception that we need to achieve in the communication to drive the expected behavior change

Suzuki Nex is the one automatic motorcycle that provides young people that are uniquely active & trendy with affordable cost because of the efficient fuel consumption from Suzuki Eco technology

VALUE CREATION IDEA! (from TPCM Planning Sheet) The BIG idea that guides all communications. A value creation idea determines the direction of your campaign activities

SUZUKI NEX RINGAN! 1. Kantong: eco tech: less friction pembakaran sempurna sehingga effesiensi BBM (Irit) 2. Gaya: eco tech: less friction pembakaran sempurna sehingga effesiensi BBM (Irit) low emission eco friendly lifestyle gaya baru dalam berskutik 3. Lincah: eco tech less friction light weight enginelight bodyagile 4. Mudah/gampang (easy handling) : eco tech less friction light weight enginelight body easy handling (usage) 5. responsive :eco tech less friction pembakaran sempurna responsive

COMMUNICATION MEANS / CONTENT

Demonstrate your Value Creation Idea into marketing disciplines: Price, Product, Promotion, Place, People Advertising : To develop TVC, Print ad & POP/POS materials BTL : - TVC talent contest - Fuel efficiency test - Suzuki Nex-Generation Launching - Unique Accessoris - School to school activity (School Ambassador Contest - To create traffic showroom & to induce product trial

Competitors: Honda beat ( head to head) Yamaha Mio Honda Spacy Tone & Manner: a. Smart b. Easy going c. Trendy d. Simple & easy to understand, but strong impact e. Pop / cheerful / colorful / teens favorite color and activity Is there any limitation and mandatory? TVC 3x30 + 1 ( engine), print ad series Prefer action than story telling Expose the Eco Tech Using teens favorite artist as talent (how about if client using famous ASIAN artist or musician) Involving our target customer as talent (TVC Talent Contest) >>TBC [Not Good] Too much sporty like a racing image. [Not Good] Too much country / rural / agricultural image. [Not Good] Too much focus on fashionable feature. Involving our target customer as talent (TVC Talent Contest) >>TBC [Not Good] Too much focus on fashionable feature. Time line: Approval: Group Account Director/Strategic Creative Group Head We like it ! plan Planner (for now)