M a o r i T e l e v i s i o n s t a r t e d a m i d s c a n d a l , b u t i s n o w p a r t o f t h e f u r n i t u r e .

D e p a r t i n g c h i e f e x e c u t i v e J i m M a t h e r h a s b e e n
a c r u c i a l p a r t o f t h e t r a n s f o r m a t i o n . A n t h o n y H u b b a r d r e p o r t s .
M O S T
































































C O M E T H T H E H O U R ,
C O M E T H T H E M A N


































































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T H E P R O B L E M





















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A P U B L I C B R O A D C A S T E R






























J I M M A T H E R







S e r v e d i n t h e a r m y
f o r s i x y e a r s ,
g a i n i n g t h e S w o r d
o f H o n o u r d u r i n g
o f f i c e r t r a i n i n g , a n d
2 5 y e a r s i n
b u s i n e s s .


















































I H a s a n M B A a n d i s
c o m p l e t i n g a i n
M a o r i d e v e l o p m e n t .
I M a r r i e d t o S u s a n ,
w i t h t w o s o n s .
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M a o r i
l a n g u a g e i s
s i m i l a r t o
r e l i g i o n . I t ' s
a l w a y s g o i n g
t o b e t h e r e
a n d y o u c a n
a l w a y s g o t o
i t a t a n y
s t a g e i n l i f e .
J i m M a t h e r
M A O R I T V : B Y T H E N U M B E R S
I L a s t y e a r i t s a u d i e n c e w a s 1 . 7 m i l l i o n , u p f r o m
2 0 0 , 0 0 0 i n 2 0 0 4 . O f t h i s , 8 0 p e r c e n t w e r e n o n - M a o r i
a n d 2 0 p e r c e n t M a o r i .
I M a o r i T V e m p l o y s 1 8 0 s t a f f a n d h a s 5 0 e x t e r n a l
c o n t r a c t o r s .
I I t s a n n u a l b u d g e t i s b e t w e e n $ 5 3 m a n d $ 5 5 m .
I O f t h i s , $ 3 2 m c o m e s f r o m t h e g o v e r n m e n t , a b o u t
$ 2 0 m f r o m c o n t e s t a b l e f u n d s a d m i n i s t e r e d b y T e
M a n g a i P a h o , a n d b e t w e e n $ 1 m a n d $ 2 m f r o m
a d v e r t i s i n g .
I M a o r i T V h a s f o u r m i n u t e s o f a d v e r t i s e m e n t s a n
h o u r , p l u s f o u r m i n u t e s o f p r o m o t i o n s .
I T h e r e a r e t w o c h a n n e l s , o n e b i l i n g u a l a n d o n e M a o r i -
l a n g u a g e o n l y .
PMCA licensed copy. You may not
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