Ford Selling Main Project

Professional Selling- Saluja (Ford)
UNIVERSITY OF THE FRASER VALLEY
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Bachelor 0f Business Administration
Business 221- Professional Selling
Instructors name:- Dr. Shyam Vyas Group Project Group Number:- 4 Date of Submission:- March 28, 2012 Date Due: - March 28, 2012
Name Gitish Bhalla Aashwin Bhatt Anubhav Beri
Email-Id Gitish.bhalla@student.ufv.ca
Phone Number 9888882611
Student Id 200098591 200068423 200098441
Aashwin.bhatt@student.ufv.ca 9888753888 Anubhav.beri@student.ufv.ca 9780626497
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Table of Contents
1. Acknowledgement 2. Objective of Report 3. Research Methodology 4. About NPS 5. Executive Summary 6. Company History 7. Facts of Ford 8. Current Position and Working of Ford 9. Products of Ford 10. SWOT Analysis 11. Customer Analysis 12. Competitor Analysis 13. Conclusion of Focused group discussion 14. 10 Steps of Sales Process I. II. III. IV. V. VI. VII. Prospecting Pre-approach Approach Presentation Trial Close Determine Objections Meet Objections
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5 6 7 8 9 13 15 15 16 17 19 20 22 23 24 25 26 27 29 30 30
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VIII. IX. X. Trial close The Close Follow up 31 32 32 34 34 35 39 40 42 43 44 45 48 50 52 54 114 134 156 176 177 177 179 183
15. Annexure a) Map of Chandigarh b) Demographics of Chandigarh c) In-depth interview 1 d) In-depth interview 2 e) In-depth interview 3 f) In-depth interview 4 g) In-depth interview 5 h) Focused Group discussion 1 i) Focused Group discussion 2 j) Focused Group discussion 3 k) Focused Group discussion 4 l) 25 articles on Ford m) 10 articles on Toyota n) 10 articles on Hyundai o) 10 articles on BMW p) Interview with Mr. Gaurav Mishra (Head of sales) at Toyota q) Interview with Mr Mahesh Gupta (Sales Consultant) at Hyundai r) 30 Day Action Plan 16. Additional Information (Project on BMW) 17. Bibliography
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Acknowledgement
Our group have taken efforts in this project. However, it would not have been possible without the kind support and help of many individuals and many automobile companies. I would like to extend my sincere thanks to all of them. I am highly indebted to Prof. Shyam Vyas for their guidance and constant supervision as well as for providing necessary information regarding the project & also for their support in completing the project. I would like to express my special gratitude and thanks to Mr K.C Pandey (General Manager) and Mr Rajiv Sharma (Finance Manager) of Saluja Ford for giving me such attention and time which really help our group in making our report. My thanks and appreciations also go to my colleague in developing the project and people who have willingly helped me out with their abilities.
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Objective of the Report

Professional Selling
Selling is one of many marketing components. The interpersonal communication process in which a seller uncovers and satisfies the needs and wants of a prospect to the mutual, longterm benefit of both parties. The major professional selling topics are organized into ten modules and presented in a logical sequence from the perspective of a professional sales person.
Professional selling in India

In India professional selling is increasing day by day, as the organised business in India is only 5 percent. Businesses have now started using more ethical ways to do businesses. Moreover, International import and export have being increasing every day.
After reading this report a person will get to know about the history of Ford, its current working and its future plan. Moreover, competitor, customer and SWOT analysis with 10 step series of action in professional selling. We have also provided the demographics of Chandigarh and our 30 day action plan.
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Research Methodology
Our group has done both primary and secondary research in making this report.
In primary research
I. II. III. We went to Ford Motors, Chandigarh 5 times to do in depth Interview. We also did 4 Focused group discussions with the customers. We also met the employees of Ford motors and gathered much information from them. IV. We also had our interviews with Fords competitors Hyundai and Toyota.
In Secondary research
I. II. III. We have 25 articles on Ford Motors 10 articles on Toyota and 10 articles on Hyundai. We also have population information of Chandigarh, Mohali and Panchkula. We also reached the map of Chandigarh with its literacy information and sex ratio.
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About NPS
Our Non Paying Sponsor is K.C Pandey who is th General Manager of Saluja Ford in Industrial Area, Chandigarh. He has done specialisation in marketing and is post graduate. He has been indulge with Saluja Motors since 2007. He has shared many information about the company and its working.
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Executive Summary
The objective of this report is to analyze and evaluate the current Professional Selling scenario and techniques. For the project, we selected Ford Motors and took its non-paying sponsorship from its General Manager Mr. K.C Pandey. Selling is one of the main components of marketing. In India professional selling methods are becoming more commonly as more and more MNCs are entering the potential countrys market. In India unorganised businesses are 95 percent more than the organised. In Canada businesses are more professional as compared to Indian scenario. Nowadays, online selling is also becoming an essential part of selling in Canada as well as in India. Ford India began operations in the year 1995. A year later, South Korea's Hyundai Motors entered the market and didnt waste much time targeting the small car sector where formerly state-run Maruti Suzuki had a virtual monopoly. The report provide the in depth information about the strategies and its working of Ford and its competitors. Saluja Ford in Chandigarh is located at Phase-1, industrial area Chandigarh, which is virtually the industrial hub of the city of Chandigarh. The company pays a rent of Rs 200000 per month. They have their plant in Chennai and its Head office in Delhi. We got to know that the main competitors of Ford in India are Maruti, Toyota and Hyundai. The training period for the employees of Ford is of 3 months respectively in which they train their employees by giving its employees details of its cars and the understand the company better. Marketing here is done through Road Shows and advertisements through newspapers and television. After reading this report a person will get to know about the history of Ford, its current working, its future plan competitor, customer and SWOT analysis with the 10 step series of
UNIVERSITY OF THE FRASER VALLEY Page 9

action in professional selling. We have also provided the demographics of Chandigarh and our 30 day action plan. Ford has 14 sales professionals and an average foot fall of 60-70 per day and from these footfalls Ford incurs its monthly revenue of about 72 crore per annum. In addition, to this the Unique Selling Preposition (USP) is the price bracket they have. The companys marketing is effective enough to generate footfalls. The base of the showroom is 3 foot above the ground level, so that every passing by can have a look at the cars standing in the Showroom. Saluja Ford provides the corporate discount in the form of extended warranty of 2 years with a purchase of more than 2 cars at one time. During this period, if there is any problem in a car, then it is replaced within the time duration of 2 days for free. Ford uses the market strategy of Road shows, as mentioned above in which there shows are conducted in attractive places and customer hub like shopping malls and complexes. We got to know that the primary area from which the store acquires its customers is the areas from sector 10 to 38. The proportion of revenue from these sectors is about 60% Secondary area from which 30% of the revenue is generated is from sectors 1 to 10. Tertiary area Mohali and Panchkula are also the areas from which the company gets some of their sales revenue. From Mohali 3 % of customers come from phase 10.Whereas, from Panchkula the customers generally are targeted from areas from sector 8 to 15. We also did an analysis which indicated that the strength of the company lies in the after sales services provided by the company. The only threat that Saluja Motors finds is, that there are many other automobile companies located in the same area, the industrial area. This gives the customer with wide variety of choices and options available to make their purchase decisions. Currently, the bestselling car
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of Ford is Figo, after it overtook Ford Fiesta. In addition to this, we also got to know that the future plan of Ford is to launch New Fiesta Hatchback by the end of 2012. Out of five focused group discussions, we analysed that the customers of Ford are very much satisfied with selecting Ford. As per the feedback of the customers, we got to know that Ford Figo is the most preferred car of Ford as it is luxurious and at the same time reasonable in price with very economical mileage. The company gives an utmost importance, in the the long term relationship building. So, in order to maintain and retain their customers there is a team of human resource personnel. The function of this team is to send mails and take the customer feedback. Moreover, the after sale services provided by Saluja Ford gives a competitive edge to them. We also discovered that an industrial hub, phase-1 Chandigarh attracts huge customers as customers are to an extent forced to do the purchase process for cars from the same market where Saluja Ford is located. This is the reason of most of the footfalls as it is located at a very competitive place. The general training period of the sales staff is about 1-2 months. The way of entering Black box of consumer is to allow the customer to speak. We also got to know about the Features Advantages Benefits (FAB) Approach used at Saluja Ford. In case of features we were told that the characteristics of the cars are the features, that is, characteristics like the size, sitting capacity and the type of engines. In addition to this the advantages of this is that a potential gets new technology. Moreover the company takes the customer feedback of the employees by calling the customers and by having small telephonic interview with them. This type of short interview helps in gathering the information about the potential customer and helps in problem solving. Ford advertises in India with the help of television. Other than this, it also uses the promotional tools like cites posters, Radio, Magazines and newspapers.

The reason behind the success of Ford Figo over Fiesta being that it consists of all the features that a luxury car has. Moreover, the selling price of this car is very reasonable.
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Company History
Ford Motor Company is an American automaker and the world's third largest automaker based on worldwide vehicle sales. Henry Ford first attempt at a car company under his own name was the Henry Ford Company on November 3, 1901, which became the Cadillac Motor Company on August 22, 1902 after Ford left with the rights to his name. The Ford Motor Company was launched in a converted factory in 1903 with $28,000 in cash from twelve investors. The Ford Motor Company has been in continuous family control for over 100 years. Ford now encompasses several brands, including Lincoln and Mercury. Ford is the second largest automaker in the U.S. and the fifth-largest in the world based on annual vehicle sales in 2010. In 2010, Ford earned a net profit of $6.6 billion and reduced its debt from $33.6 billion to $14.5 billion lowering interest payments by $1 billion following its 2009 net profit of $2.7 billion.
Ford in India
Ford India began operations in 1995. A year later, South Korea's Hyundai Motor entered the market and immediately began targeting the small car sector where formerly state-run Maruti Suzuki had a virtual monopoly. Ford exported 30,000 cars from India in 2011, a fifth of its total production. While car sales growth in India slowed last year as high interest rates and fuel costs deterred buyers, Ford expects passenger and commercial vehicle sales to hit 9 million by 2020, from less than 3.5 million in 2011. Ford imported steel panels from Thailand

before opening a local facility in 2007 to make them. Indian steel saves around $100 per car. Local products make up 85 percent of the Figo.
Ford in Chandigarh
Ford Motors in Chandigarh gives rent of Rs 150000 200000. They have their plant in Chennai and Head office is in Delhi. Their main competitors are Maruti, Toyota and Hyundai. The training period of them is of 3 months in which they train their employees by telling them the details of the cars and the company. Marketing is done through Road Shows and advertisement through newspaper and television.
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Facts of Ford
On June 2, 2008, Ford sold its Jaguar and Land Rover operations to Tata Motors for $2.3 billion In January 2009, Ford announced a $14.6 billion loss in the preceding year, making 2008 its worst year in history. Ford was one of those big brands who survived in Great depression. In 1921 $5 million Ford built In 1937 $25Millionth Ford built In 1964 Introduction of Mustang pony car In 1996 $250million Ford vehicle built
Current Position and working of Ford

Currently Ford has Hyundai, Maruti Suzuki and Toyota as its main competitors. Companys USP is their Price Bracket. Fords target market are both service and business people They employee 14 salespeople and for service and maintenance they employee around 40 people. Fords Turnover is 6 crore per month. For marketing Ford adopts various methods, for instance they call the customers and tell them about their new car or features, they advertise in cites through posters, Radio, Magazines and newspapers. Currently, bestselling car of Ford is Figo, before it was Fiesta.
Fords Future plan is to launch New Fiesta Hatchback by the end of 2012.
Products of Ford
Our group collected the information about the types of products sold by Ford. Some of them are listed below: 1. Ford Fiesta 2. Ford Figo 3. Ford Endeavour 4. Ford Ikon 5. Ford fusion 6. Ford Mustang 7. Ford Taurus 8. Ford Expedition 9. Ford Flex 10. Ford Focus 11. Ford Escape 12. Ford Explorer. Out of these cars Ford Figo is the best-selling car of Ford. In addition to this it was awarded as the car of the year in the year 2012.
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SWOT Analysis
Strength
1. The strength of the company lies in the after sale services provided by the company. 2. The company has wide variety of products available for the customers. 3. The company posses with well-trained and qualified sales staff which can helps the company to increase its revenues. 4. The mileage of the products made by Ford is very nice. Moreover, industrial area is hub of automobile industries, so therefore we found that its a best and suitable place to have a store. 5. They offer corporate discounts in a shape of extended warranty to the customers who purchase more than 3 cars. Moreover, Saluja Ford has over its competitors is that it has footfalls of 60-70.
Weakness
1. The space of the showroom is congested as compared to our competitors.
Opportunity
Our group found that, there is an industrial hub at phase-1 Chandigarh. This attracts a lot of customers because every customer has to come to purchase the car from the same market where Saluja Ford is located. This is the reason of most of the footfalls as it is located at a very competitive place.
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Threat
1. The only threat that Saluja Motors finds is, that there are many other automobile companies located in the industrial area. This gives the customer with wide variety of choices and options available to make their purchase decisions. 2. Competition is very strong which has made the customers more demanding.
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Customer Analysis
The customer analysis section of Saluja Ford provides a detailed analysis of the customer market. Typically a few markets segments are already quickly identified and these are the focus of an analysis. But there are times when it makes sense to broadly consider many different market segments.
Understanding customers helps the company to segment the market and determine target markets and in developing a marketing mix that meets the customers needs.
Types of Customers Saluja Ford targets both business and service class customers in regions of Chandigarh, Mohali and Punchkula. Customer Relation management The company knows, that the long term relationship building is very important for them. So, in order to maintain and retain their customers there is a team of human resource personnel. The function of this team is to send mails and take the customer feedback from the customers. Moreover, the after sale services provided by Saluja Ford gives a competitive edge to them. Customer Segmentation The customers of Saluja Ford are segmented according to the different segments of car. The targeted customers consist of both service and business people of the Chandigarh region. In addition to this the segmentation.
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Competitor Analysis
Comparison of Saluja Ford and its Competitors in the industrial area is given below. Ford Maruti Suzuki Sales Professional Footfalls (Daily) Target Market Middle and High Class Rent(Monthly) 2 lacs Middle Class 1.5 lakh Middle and Middle and High Class High Class 3 lakh Self Purchased 60-70 80-100 80-100 100-120 14 15 12 20 Hyundai Toyota
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Professional Selling- Saluja (Ford) Hyundai

Hyundai is one of the worlds largest leading automobile company. Its main competitor is Ford and Toyota. Hyundai also promotes its products through mass media, that is by television advertisement. In addition to this it uses the local advertising and other promotional tools like newspaper advertising and road shows in a multi-national company. As mentioned above the company has 12 sales professionals. The target market of the store is within the age of 22-45. Moreover, there is about 80-100 footfalls on an average per day. Its average sale is about 8 crores per month and they pay about 3 lakhs per month as rent for the showroom.
Maruti Suzuki
The showroom of Hyundai is located at Phaze1, industrial area Chandigarh. The average foot falls at Maruti Suzuki is about 80-100. The company generally targets everyone including Youngsters, Old and teenagers. Moreover, the age group at which Hyundai targets is 20-35. There are 15 well qualified sales professionals working in the company. The monthly rental paid by Maruti is very low as compared to the space it has acquired in the industrial area.
Toyota
Toyota is a major competitor of Ford in some segments of the automobile industry. In a segment like SUV Toyota is the strong competitor of Ford. As mentioned in the tables there are 20 sales professional working at Toyota. The showroom of the store is not rented. Moreover, there is Footfall of about 100-120 per day due to its prime location. The target market of Toyota is both youth and the aged people that is the age limit within 20-55.
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Conclusion of Focused group discussion

Our group did 4 focused group discussions, from which we concluded that Ford can improve its sales by working on the following segment: After Sales services After a brief discussion with various customers, we found that the customer are very satisfied with the after sale services of the Ford, as the company takes the regular feedback from its potential customers. Sales staff We also found that the customers of Saluja Ford are extremely satisfied with the sales staff of the company. Almost every customer of the Ford told us that the sales staff of the company is really good as they possess with the qualities of etiquettes like welcoming the customer and attending them. Accessories of Ford 70% of the participants in the discussion told us, that the accessories of Ford are not easily available in the market. We suggest that the company should work on this aspect of the business. Delivering product on time Everyone in the discussion told us that Ford really delivery all its products on time. But still 5% of the people told us that sometimes the delivery of a car is delivered. However, 95% of the people are satisfied with the products of Ford. Service of the Ford We concluded, that most of the participants in the discussion were happy from the services of Ford. Our group also found that the services of the Ford are really satisfying.
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Customer Satisfaction Our group analysed that the customers of Ford are really very satisfied. Everything mentioned above lead to all the satisfaction. As per the feedback of the customers, we analysed that Ford Figo is the best car of Ford as it is luxuries car with economical mileage. Moreover it is available at very reasonable price in the market.
Sales Process has 10 steps

I. II. III. IV. V. VI. VII. VIII. IX. X. Prospecting Pre-approach Approach Presentation Trial Close Determine Objections Meet Objections Trial close The Close Follow up
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Professional Selling- Saluja (Ford) 1. Prospecting
Prospecting identifies potential customers. Lead generation is a step prior to prospecting. A lead is also referred to as suspect. The term suspect indicates that a person is suspected of being a prospect. For every lead (or suspect), a salesman has to ask some questions and satisfy himself that there is chance that he may become a customer. Then that lead is categorized as qualified prospect. The sales process refers to the sequential series of actions by the Salesperson that leads towards the customer taking a desired action and ends with a follow up ensuring purchase satisfaction.
Presenting a professional appearance, giving an impressive presentation and closing like a master are not enough to prevent failure if too little attention is given to prospecting. For marketing Ford adopts various methods, for instance they call the customers and tell them about their new car or features, they advertise in cites through posters,
Radio, Magazines and newspapers.
In Ford, the sales person with the entry of any customer, answers a few questions, like
Does the person need the products or services that I am offering? Can this persons need be converted into a want for the products that I am offering? Does the individual have the ability to pay? Will the transaction with this person be profitable?
The sales person will generate a list of prospects or qualified prospects for each period say for each day and make sales visits that help him boost his career and eventually in increasing the sales of their showroom. Ford uses the method of e-prospecting and direct mailing for their prospecting.
2. Pre-approach
A salesman has to meet the prospect and interact with the customer to offer his product as a solution to the prospects need and want. Getting an opportunity to meet the prospect is the first step in this process. Planning for pre-approach is very important because the first several seconds of the presentation are very important and if one fails to make the presentation smooth the chances are that the customer will be dissatisfied. Fords target market are both service and business people. In Ford, once th e customer enters the showroom he gets assisted by a salesperson , who gets to know him, by listening to him and approaching him the right way, with the product he would love to buy but if unavailable, then his contact details along with his likings are un derstood for approaching the customer before the launch of a new model or any related service that can be offered to him. Cold calling can be tried, but in case of automobiles, it is preferred that invitations can be given to come to the customer base to visit the showroom for a test drive, as the prospect may not be able to spare time at the instant the salesman barges in explaining about the new launch. The practice of making an appointment before calling on a prospect is followed in Ford as it can save the salesperson hours in time wasted in traveling and waiting to see a person who is absent or busy. If the prospect gives an

appointment, he will spare more time to interact with the salesperson and listen to his point of view, his presentation. All salespeople in Ford do ensure that the presentation/interaction that they have planned has statements, exhibits, and actions that result in attention, interest, desire and action on the part of the prospect. The presentation that is planned must capture and maintain the pros pects attention. It has to lead to prospects showing interest. It then has to increase his desire to own the car or to avail the service offered. Then only the action to buy will be undertaken by the prospect.
3. Approach
The first impression a salesperson makes is important. If this impression is favorable, the prospect is more likely to welcome and listen to the salesperson. If it is not favorable, he may not cooperate and may erect communication barriers even though it is a prearranged meeting. Approach is a very critical factor that ensures our prospects attention and interest. It is very necessary that the buyers need gets identified and all his problems are solved. The first impression is centered on the image projected by the salespersons a ppearance and behaviour, thus in Ford, all salesperson are required to wear appropriate conservative business clothes, be neat in dress and grooming, stay confident , enthusiastic and Smile impressing the potential customer. It is important for them to approach the customer at the right time and with the right product that suits him, by getting an idea about what he wants, like showing Endeavour instead of fiesta to a person who loves touring and camping.

The staff in a Ford showroom provides warm welcome to all its customers, usual with a welcoming note and greeting them in a pleasing manner. At times, when the customer seems to be in hurry, opening with a demonstration is considered a good move and with customers who seem to have no clue and are depended upon the store staff for their final decision, usually Opening with a question or questions is preferred as it gives a proper understanding of what the customer exactly wants from them.
4. Presentation
The main goal of interaction with the prospect many times is to sell the product or service to him. The first few minutes of the meeting with any customer is spent in determining the prospects mood and situation, his need and effort is made to capture his attention and interest in the conversation that is going to follow about the product or service. Attitude of a salesperson during the approach is very important. It is very often that the salesperson has a preconceived idea that the things might go wrong or they experience stress but the successful salespeople have learned a relaxation and concentration technique called creative imaginary that allows them to cope up with stress at time of difficulty
As a part of the interaction, a salesman is going to intensify the need of the prospect, convert it into a want, and create a favorable attitude for the specific product he is offering. To create the want for his company product, the sales man presents the features, advantages and benefits of his product, and his business proposal for the transaction.
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Fords USP is their Price Bracket, that gives it an edge. When it comes to automobiles, then India is a country where people are obsessed with mileage, so the best point to emphasise upon in this field is how well the car performs, in terms of mileage and how much can a person save, even if he makes a slightly larger investment at this moment, Description about all special technologies that have been used and long term benefits along with the payment details, how they can be modified to suit individuals.
The salesman has also the job of convincing the prospect that not only he has to buy this particular model, but buy it and get serviced from them because it is the best suited option for them and they are getting customised offers made for them all suited to their needs. Ford also believes in following SPIN questioning technique in which series of questions are asked to bring out the need of the customer, intensify and convert it into a want for the product being offered. In SPIN, S stands for situation questions. P stands for problem questions. I stands for implication questions. N stands for need payoff questions. Thus SPIN questions set the background for a presentation of the features, advantages and benefits of the salesmans offer giving it a 360 degree view to the customer and then deciding what suits him best and giving him reasons to buy more. In Ford, first a full discussion of the features, advantages, and benefits of the offer (product or service) are provided along with the Customer value plan i.e. Explanation of how the customer is going to use the product and what benefits it has. Then, relating the value of the product to the cost of the product.The presentation of the offer includes, apart from the persuasive communication from the salesman,

participation of the prospect, visual aids, proofs or proof statements, demonstration of the working of the product.
5. Trial close
In the presentation at various points of time whenever the prospect shows strong conviction about the merits of the product or offer, salesman needs to try for a close. Closing is the process of helping people make a purchase decision that will benefit them. Salesmen help people make that decision by asking them to buy. Trail close is the actual test of the salesperson, as it tests the prospects reaction about the product. . It is one of the most underutilized strategies of selling. Trial close is a valuable and low risk strategy.
The very fact that a prospect is meeting a seller and having a conversation with him means the prospect has an interest to buy the product. And in automobiles when a persons focuses on more and more detailings of the features, and compares it with other cars, it is an indication of his genuine interest in that particular model. People do come to purchase a vehicle after research work, hence many times the prospect may be ready to make the buying decision very early in the meeting.
As the prospect is ready,and gives buy signals or willing-to-buy signals like asking questions regarding full and final payment and adjustments that can be made to it or the delivery dates, Ford salesmen are ready with a purchase order form and close trial after clarifying objections if any.
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Professional Selling- Saluja (Ford) 6. Determine Objections

Objection or resistance to the request of the salesperson is labeled a sales objection. Salesmen have to welcome the objections because toughest prospects are those who do not say anything. One cannot make out whether they are interested, bored or just being polite. An objection shows that prospect is involved in the conversation.
Objection or resistance to the request of the salesperson is labeled a sales objection. In Ford, Salesmen welcome the objections because they believe that the toughest prospects are those who do not say anything. One cannot make out whether they are interested, bored or just being polite. An objection shows that prospect is involved in the conversation.
7. Meet objectives
There can be Hidden objections, Stalling objections, No-need objections or Money objection, but in Ford, all sales men are prepared for giving a satisfactory reply to the objections raised by prospects. This technique clear the mindset of the prospect several times the prospect is in a confusion about the product, that they might have hidden objectives which even he / she might not be familiarized. They try to rephrase the objection as a question or ask questions regarding the objection, at times directly deny the objection or even if required compensate for it. If they find it difficult to handle it on their own, they pass up the objection or anticipate it or obtain a third-party answer to the objection. Questions relating to a prospects
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demands show that a salesperson is concerned more with the prospects needs than with just making a sale.
8. Trial close
Closing is the process of helping people make a purchase decision that will benefit them. Salesmen help people make that decision by asking them to buy.
In Ford, usually,it is seen that salespeople try to do the trial close as soon as they give a satisfactory response to an objection, but there are times that objections arise only after the salesman tries trail close. They make all efforts to keep the buyers attitude toward your product positive by Let buyers know you are on their side by helping them with objections or by giving a multiple choice question to display an attitude of genuine care. They bring out any or all of the customers main selling benefits now and keep on selling.
This response, adds value with a cluster of satisfactions, by pointing out the relationship between price and quality and explaining the difference between price and cost. Along with this they stress the product's exclusive features, giving it the name of customization. They do justify how they sell quality, exclusivity and differen tial features at best rates.
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Professional Selling- Saluja (Ford) 9. The Close
Closing is the process of helping people make a purchase decision that will benefit them. Salesmen help people make that decision by asking them to buy. The very fact that a prospect is meeting a seller and having a conversation with him means the prospect has an interest to buy the product. Hence many times the prospect may be ready to make the buying decision very early in the meeting. Closing Techniques be it Alternative choice close, Assumptive close, Compliment close or ant other are all managed well by Fold sales people. By closing they move the customer to the final desirable, ie. Purchase so they make sure that at this point of time when they have almost reached to the final it should all work smoothly.
10. Follow up
For Ford, a satisfied customer is the best advertisement, but they believe that if you make a sale and runaway, you do not know the feelings of your customer. The prospect became your customer after buying from you. High performing salespersons do the follow up and provide any service the customer requires and convert this interaction into further sales to the customer or to his friends and acquaintances through referrals.
Ford has a work culture that says and believes that service will keep customers and increase sales. Companys goods return policies judiciously to replace defective products with customers should be used properly. They go back to the customer, check the product that you have sold and make sure that the customer is getting th e expected
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services from it and therefore now are a customer benefit oriented company, with profits swelling through their efforts to make the benefits of customers swell. They have developed your their reputation from providing benefit to customers. Provi ding service above and beyond the call of duty. Always scheduling sometime in the daily sales plan for delighting customers as delight comes to a customer when you deliver something beyond expectations.
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Annexure
Map of Chandigarh
Ford showroom
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Demographics of Chandigarh
The official census 2011 of Chandigarh has been conducted by Directorate of Census Operations in Chandigarh. Enumeration of key persons including Chief Minister of Chandigarh was also done by officials conducting population census. As per details from Census 2011, Chandigarh has population of 10.54 Lac, an increase from figure of 9.01 Lac in 2001 census. Total population of Chandigarh as per 2011 census is 1,054,686 of which male and female are 580,282 and 474,404 respectively. In 2001, total population was 900,635 in which males were 506,938 while females were 393,697. The total population growth in this decade was 17.10 percent while in previous decade it was 40.33 percent. The population of Chandigarh forms 0.09 percent of India in 2011. In 2001, the figure was 0.09 percent.
Description Approximate Population Actual Population Male Female Population Growth Percantage of total Population
2011 10.54 Lakh 1,054,686 580,282 474,404 17.10% 0.09%
2001 9.01 Lakh 900,635 506,938 393,697 40.33% 0.09%
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Sex Ratio Child Sex Ratio Density/km2 Density/mi2 Area km2 Area mi2 Total Child Population (0-6 Age) Male Population (0-6 Age) Female Population (0-6 Age) Literacy Male Literacy Female Literacy Total Literate Male Literate Female Literate Description Population (%) Total Population Male Population Female Population Rural 2.75 % 29,004 17,155 11,849 818 867 9,252 23,970 114 44 117,953 63,187 54,766 86.43 % 90.54 % 81.38 % 809,653 468,166 341,487 773 819 7,900 20,469 114 44 115,613 62,664 52,949 81.94 % 88.42 % 75.37 % 643,245 382,686 260,559 Urban 97.25 % 1,025,682 563,127 462,555
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Population Growth Sex Ratio Child Sex Ratio (0-6) Child Population (0-6) Child Percentage (0-6) Literates Average Literacy Male Literacy Female Literacy -68.51 % 691 862 4,255 14.67 % 20,217 81.69 % 86.68 % 74.17 % 26.86 % 821 867 113,698 11.09 % 789,436 86.56 % 90.65 % 81.55 %
Literacy rate in Chandigarh has seen upward trend and is 86.43 percent as per 2011 population census. Of that, male literacy stands at 90.54 percent while female literacy is at 81.38 percent. In 2001, literacy rate in Chandigarh stood at 81.94 percent of which male and female were 88.42 percent and 75.37 percent literate respectively.
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In actual numbers, total literates in Chandigarh stands at 809,653 of which males were 468,166 and females were 341,487.
Total area of Chandigarh is 114 sq. km. Density of Chandigarh is 9,252 per sq km which is higher than national average 382 per sq km. In 2001, density of Chandigarh was 7,900 per sq km, while nation average in 2001 was 324 per sq km. By 2021 the population of Chandigarh is projected to be around 19.5 lacs (at current rate of growth).
Sex Ratio of Chandigarh is 818 i.e. for each 1000 male, which is below national average of 940 as per census 2011. In 2001, the sex ratio of female was 773 per 1000 males in Chandigarh.
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Professional Selling- Saluja (Ford) In depth Interview-1

The in-depth interview was conducted with Mr. K.C Pandey, general manager of Saluja Ford on March 9, 2012. He told us that there are 40 employees working in his company in which 14 are salespersons. Saluja Ford has a substantial turnover of 6 crore. He also told us that one major bottleneck that restrains the companys growth is the Market/Consumer Resistance. When asked what he means by market, he replied that its just the use of four Ps in correct format and is very important in order to target its market and achieve its goal and to convince the customers. He further added that on the other hand Ford is planning to launch a better technology ridden car, it would maintain the image of the company coming up with luxurious affordable cars not only providing customers ease to buy and drive, but accompanied by a technology they can flaunt. For the purpose of acquiring customers, Ford advertises in India with the help of television. Other than this, it also uses the promotional tools like cites posters, Radio, Magazines and newspapers. Currently, bestselling car of Ford is Fiego, before it was Fiesta. The reason behind the success of Ford Fiego is that it consists of all the features that a luxury car should have. Moreover, the selling price of this car is very competitive.
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Professional Selling- Saluja (Ford) In-depth Interview-2

This interview was held on March 11. Our group talked with Mr. Upkar Singh, finance executive of Saluja Ford. This interview was held to know the USP, competitors, employee training period, targeted customers and to know their future plans. Below is the chart that gives a light to some of the salient of Saluja Ford. Foot Falls Competitors Target Market USP Rent Turnover Employees 60-70 persons per day Hyundai, Maruti and Toyata 24-40 age Price Bracket 2, 00,000 Rs. Per month 72 crores 40
The finance executive of Ford, told us that they are known for selling the quality products at economical prices. When we asked him about their USP, he replied by saying that their USP is the Price Bracket they have. As, they are selling the similar products like their competitors at affordable prices to their potential customers. We also asked him about their main Competitors in the market. He replied that they make different cars for different potential customers. So, the competitors in each segment of the product are different. But the major competitors of Ford are Hyundai, Maruti Suzuki and Volkswagen.
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Another question that we asked was about the Training period of the employees. He told us that the employees are trained for 1 to 2 month. Saluja Ford offers various products for Ford and its Targeted customers consist of both service and business people of the Tri city. He also told us that for the purpose of the Customer feedback, the employees of Ford calls the customers and have small telephonic interview with them. This type of short interview helps in gathering the information about the potential customer and helps in problem solving. He also told us the daily Foot falls of Saluja Ford is about 60-70 people.
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Professional Selling- Saluja (Ford) In depth Interview-3

This interview was held on March 16, 2012. We talked with Mr. Manish Khanderwal, the sales consultant of Saluja Ford to collect the information the marketing strategies used by them. We got to know that the primary area from which the company acquire its customer sector 10 to 38. The proportion of revenue from this sector is about 60% Secondary area from which 30% of the revenue is generated is from sector 1 to 10. Tertiary area Mohali and Panchkula are also the areas from which the company gets some of their sales revenue. From Mohali 3 % of customers come from phase 10. Whereas, from Panchkula the customers come from the region of sector 8 to 15. Mr. Manish told us that marketing is very crucial for Ford to increase its revenue. Most of the marketing is done by advertising. But however, Saluja Ford also puts their effort in marketing at the local level. They do some road shows in the multi-national company like Infosys and also promotes through the promotional tools like Radio. In addition to this he told us that their Future plan is to launch New Fiesta Hatchback by the end of 2012.
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This interview was held on March 22, 2012. In this interview we talked with Mr. KC Pandey (General Manager), Upkar Singh (Finance executive) and Manish Khanderwal (Sales consultant). This interview was conducted to know about strength, weakness, finance, incentive plan, and FAB approach of Ford. Mr. K.C Pandey told us about the FAB Approach used at Saluja Ford. In case of features he told us that the characteristics of the cars are the features. In other words characteristics like the size, sitting capacity and the type of engines. In addition to this the advantages of this is that a potential gets new technology, Incentive plan Sales professionals at Saluja Ford work on both on the basis of salary and commission. The percentage split for salesman at Saluja Ford is 70% base salary and 30% incentive. The percentage of the salary is more for the employees, so that the sales person can have security about their compensation. Other Benefits Other benefits gained by the sales profession at this company is that they get 50 % of the fuel expenditure for free. Moreover, Saluja Ford also tends to provide foreign trips to their best sales person. On the other hand, the company shows its care by providing free health insurance to its salespeople.
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This interview was held on March 25, 2012. In this interview we talked with Mr. Yashpal Chandel, sales consultant of Saluja Ford. Mr. Yashpal told us that he was is trained to use some of the Selling tricks, that is by asking the questions to which the reply is yes. According to him, by asking 6-7 yes questions the chance of purchase by the potential customer increases. He also told us that that the general Training period of the sales staff is about 1-2 months. But, he got a training of 3 months as he wanted to know about the every product which is sold at Saluja Ford. Mr. Yashpal told us, that the way of entering Black box of consumer is to allow customer to speak. After entering the black box of the potential customer, asking him the questions to which the reply would be yes is the best approach. The sales presentation approach used by the company is canned presentation. As this presentation is preplanned by the sales staff, every salesperson at Saluja Ford.
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Professional Selling- Saluja (Ford) Focused Group Discussion-1
Our group met different customers who are currently using Ford Cars. We met 6 customers till now with whom we have discussed about the customer satisfaction, its product and companys after sale services. This following group discussion was held on March 11, 2012 around 4 pm. Six of the potential customers of Ford participated in the discussion. Participants name and contact information is as followsSahil Kapoor Govind Kalra Sangam Rohit Gupta Manpreet - 07837173571 - 09878909239 - 09915506668 - 09501415005 - 09501696582
We asked six questions from this group, and we have received different views from each of the group member. After an immense argument we came to some common results. The questions asked were as under followsQuest-1) Comment on the products that Ford offers? Ans-1) Six of the participant in the group told us about the products that Ford offers. Some of them are Ford Fiesta, Ford Figo, Ford Endeavour, Ford Ikon, Ford fusion, Ford Mustang, Ford Taurus, Ford Expedition, Ford Flex, Ford Focus, Ford Escape and Ford Explorer.
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To start a discussion we asked them that what according to them the best product that Ford offers. Everyone agreed to it that Endeavor and Figo are the best products offered by Ford. Quest-2) What do you think about the sales staff of the company? Ans-2) Everyone in the group agreed to this that sales staff of the company is good. Sangam, added to it that the sales staff of Ford uses a questioning policy in which the reply by the customer is yes. For instance a salesperson can ask that, are u interested in purchasing the best car. So, these types of techniques help Ford to attar new customers. Quest-3) Comment about the after sales services provided by Ford? Ans-3) Almost everyone in the discussion agreed to it that the company shows a sincere interest in solving problem after the sale. But, Govind had some different point of view in this. He told us that he was annoyed by the after sale services that Ford offers. He stated that once he had some problem with his car, which was rectified 20 days later of the day the company promised to repair. Quest-4) Are the accessories of Ford easily available in the market? Ans-4) Manpreet agreed that the accessories of Ford are easily available. But rest everyone in the group told us that the availability of the accessories that Ford offers is not easily available in the market. They told us that this is the biggest reason of the failure of Ford Ikon in the Indian markets. Sahil Kapoor stated that Ford Figo was the car of the year in 2011 because of its look and engine.
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In addition to this Rohit Gupta the owner of Ford fiesta that he is very satisfied with the newly launched model of Fiesta as it has come with the better look. Moreover, its pick up has also improved. Rest all told us that they like Ford Endeavor because it a symbol of status nowadays and it never losses balances and high speed.
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In order to gather more information we had another group discussion which was held on March 13. The questions we asked in this discussion were same that we asked in the first group discussion to have a common view of the customers. We had discussion with 5 customers of Ford. Sahijpal singh- 9464667855 Rohan Sharma- 9872409565 Shubhika- 9888495544 Rajvir- 9914865674 Sudhir- 9815064496 Quest-1) Comment on the products that Ford offers? Ans-1) We got to know the various types of products offered by Ford in India by Rajvir and Sudhir. Ford Ikom, Fiesta, Endevour, Figo were seem to be very popular among the custoemers. Some other cars told by the participants are Ford Mustang, Ford Flex and Ford Fusion. This questions was asked to know, how popular are the products of Ford are in the market. Quest-2) What do you think about the sales staff of the company? Ans-2) Shubhika told us that the salesperson at Ford are not pushy as they do not forece anyone to buy their products .On the other hand Rajvir told us that the salesstaff behaves in a very professional way. Whereas Rohan further added by saying that he is impressed by the way the staff communicates with their customers.
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Quest-3) Comment about the after sales services provided by Ford? Ans-3) Everyone in the discussion agreed that the after sales services of Ford are very nice. Sahijpal told us that once there was a problem in his eingine after 10 days of his purchase. So, therfore he requested the company to provide him with the new car. Within 2 days an employee of Fod took his car gave him a new car. So this increased the satisfaction level of Sahijpal. Quest-4) Are the accessories of Ford easily available in the market? Ans-4) Everyone in the discussion strongly disagreed about this question. Rajvir told us it is very difficult for a customer to get accesorries of Ford available in the market on time. He further stated that that even if the accessories are available, then they there is not much variety to make the purchase.
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In order to gather more information we had another group discussion which was held on March 16. 5 of the Fords customer participated in this discussion. Below are the names of the customers which participated in this discussion: Varrtika Bhatia - 9765254914
Sourav Aggarwal - 9888885545 Shrey Sushant Sehghal Sandeep Singh - 9988027880 - 8806544888 - 9464643921
Below is the list of the questions that we asked from them in the discussion: Ques-1) Does Ford delivers the product on time? Ans-1) Most of the people in the discussion agreed to this, but Sushant was not satisfied with the delivery services of Ford. He told us that he ordered Ford Figo and was told that the delivery would be within 5-10 days. But he received the car after 10 days, when he told this to the general manager, he was told that due to the new car registrations being released his car and other cars are delayed as new cars take priority over them. This annoyed him a lot. But after that incident the manager do calls Sushant after every 5 months to know his satisfaction level. Ques-2) Comment on the customer service of the Ford. Ans-2) Sandeep told us that he is really pleased with the his new car Ford Fiesta. The salesman at Satluj Ford were very helpful and he would recommend about Ford to anyone. Shrey also further added in it by saying that from the moment that he entered the showroom,
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it was a fast efficient simple service. Varrtika Bhatia told us that she is using Ford Figo and is very satisfied with the customer services of Ford. Ques-3) Comment about the purchase decision of the car of Ford. Ans-2) Almost everyone had wonderful buying experience of the car they purchased from Ford. But everyone on the discussion told us that the car acceseries of Ford are not easily available in the market. On the other hand Sourav Aggarwal told us that he had excellent buying experience as the car he ordered to the salesperson reached his house before time. If Ford can work on increasing the availability of accreies than the customer satisfaction level can be increased.
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In order to gather more information we had another group discussion which was held on March 17 of the Fords customer participated in this discussion. This discussion was done with some of the second year students of Ford. Below are the names of the customers which participated in this discussion: Harman Rathore - 9888889403 Parneet Singh Roopleen Gill Angad Dhaliwal Sukul Bansal - 9855530573 - 9876397432 - 9888834566 - 9988525552
Ques-1) Are you satisfied with the cars of Ford? Ans-1) Almost everyone was very satisfied by the services of Ford. Only Harman and Roopleen were not satisfied by their cars purchased from Ford. Angad told us that he own Ford Figo, the petrol variant. Two months earlier he went to U.P. (Agra, Mathura, and Fatehpur Sikri) and the car gave the mileage of 21KM/Per Liter. On the other hand Harman Rathore told us that He had been using Ikon 1.6zxi for the past 3 years and is getting a mileage of about 13 in Chandigarh. Further Roopleen stated that she bought a Ford Fiesta on October 2011 and could not be more displeased with it. It has spent more than a month of the past year in the service department of Ford and still it has some glitches in it. Ques-2) Comment on the customer service of the Ford. Ans-2) Sukul Bansal and Angad Dhaliwal told us that they are extremely satisfied by the services of Ford. In addition to this Harman also told us that they call him to remind about the

services due and the new cars available at their outlet. On the other Hand Roopleen did not look much satisfied about the services of the Ford, as her car is not functioning properly even after the service of one month. Except her everyone in the discussion seems to have high satisfaction level from the customer service of Ford. Parneet in the discussion told us that as it provides a warranty of 1 year which can be extended further and this reduces the risk of purchasing it. Ques-3) What do you think about the sales staff of the company? Ans-3) Everyone in the discussion told us that the sales staff of the company behaves very well. Sukul told us that the sales staffs of Ford behave in a very decent manner. Moreover, Angad told us that the tone of every sale people is same. He further added that by tone he meant to say, that every sales man has the complete knowledge about every product they sell, which shows that the employees are so well trained. Everyone in the discussion agreed to it.
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25 Articles on Ford
Psychological Selling: Why Ford Motor Company Should Target Their Texting Software
By Dean Hambleton People buy, they are seldom sold. Few times does a person buy something they need. When you are sick and the doctor prescribes medicine, this is one of the few times that something is bought because it is needed. Most other times people buy things because they want them. The psychological component of sales is critical for a sales person to understand if they are to be successful. To sell successfully a brand must be trusted and it must develop a personal relationship with the buyer. In our social media era, there is a term that sales people should become comfortable with. That term is "friend". In a social media context, we "friend" each other. We develop relationships with each other and we recommend products. People don't trust brands any longer---they trust their friends. There is a natural wall between seller and buyer. To sell, this wall must be torn down, and a relationship developed. Ford is attempting to do this with its in car software. The InSync software allows texting to be done inside the car. No longer do young people have to take their hands off the wheel to text. They can do it safely, now, with both hands on the whee. From a psychological standpoint, this is a critical factor in how fathers decide to buy cars for their kids. A rite of passage is for a father to buy a car for his daughter when she turns 16. He has to know that this daughter will text. Telling her not to will not do any good. To be safe, a car has to have software that allows her to text while she drives. Ford has done this with InSync. No longer is Ford a car; it is now the means by which young girls are kept alive while they drive and text. InSync breaks down walls between buyer and seller. Ford is no longer a car brand----Ford is now a friend that is watching over a father's daughter as she and her friends drive, text, and have fun. Ford, through their product and software development has broken down walls between themselves and their customers. Ford's texting software makes Ford the car that fathers want to buy for their daughters.
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Ford, in their advertising and marketing, should target their texting software. This would break down the walls between customer and make Ford an attractive car for fathers to buy for their daughters. I have no professional relationship with Ford Motor Company.
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The Ford Motor Company Finds Success With Online Social Networks
By Rob Gillingham Cleveland Ford and area dealerships have gone social! Ever since Facebook released its social scene to businesses, Ford has created Fan Pages for each one of their new cars and new trucks. Ford dealerships across the country have also found a way to connect to Ford owners and buyers by creating a fan page for their dealership. However, it wasn't enough for this American automaker; Ford also is active on YouTube, Twitter, Flickr as well as top social bookmarking sites such as Delicious. Ford Motor Company and dealerships have been very successful with active profiles on Facebook. Ford has the solution for engaging its fans and attracting more people, whether they are new or classic Ford owners or are just car enthusiasts. Do you want to know the secret to successful social media campaigns? Just look at what Ford does with its Facebook fan pages. 5 Ways the Ford Motor Company Engages Fans 1. Frequent polls - This is an example of one poll posted on Ford Motor Company's fan page recently: "LA Lifeguards and Hybrid Escapes on the beach at Portraits of hope yesterdaywhat's not to like? We'll post pictures soon but now we're wondering- will you be laying on the beach or by the pool this summer?" (Posted on May 27, 2010) - Each wall post includes a link on Facebook, where fans can vote. The results are given just a few days later or sooner. The results for this poll? The results of this particular poll were posted the next day: "We polled Ford fans: pool versus beach and you voted... beach. Let this photo get you in the mood. Here is the L.A. County Lifeguard Services' fleet with their 45 Escape Hybrids which have been used in more than 19,754 rescues and nearly 3 million rescue preventions. Have a great Memorial Day weekend!" 2. Wall posts with pictures - What's more engaging than reading a wall post with a great pic of a new Ford Hybrid Escape or Fusion? Pictures sell. There's even a picture of an assembly line. 3. Daily updates - Want to keep your fans and friends engaged? Write fun, light and interesting wall posts, discussions, polls, and links to keep fans interested in Ford trucks and cars. 4. Public updates - Yes, let your fans post their pictures of new, preowned or classic Ford cars and trucks, after all that's why Ford is in business - selling cars to people. The best way to get

fans engaged in conversation is allowing them some freedom to post their stories, comments, questions, pictures and links too. One fan posted the picture of his Ford Focus from the Czech Republic. 5. Add apps - Facebook has almost every kind of app available for businesses to utilize and promote their products, services and information. Ford has a video app with several short videos about its new Ford cars and trucks' features including the Ford SYNC, inflatable rear seat belts and the AppLink for the all new 2011 Ford Fiesta. Also, check out the Ford Webcasts, a new application for companies that have such media online. In today's competitive automotive marketplace, it pays to be found both on TV and online, and with YouTube's video social network, Ford can be in two places at once. Ford's YouTube channel not only advertises its newest vehicle, the Ford Fiesta scheduled to debut sometime this summer, but also other new Ford cars and trucks, Drive Safe and Drive Smart videos. Videos are added often featuring the most recognized features of Ford's line of vehicles as well as recent auto shows and national commercials. The Ford Story also has its own channel, which reaches out to communities as well as provides that extra personal touch for Ford fans and enthusiasts across the country and around the world. The Ford Story channel touts it is "Your Story," Ford fans can tell their own story about how Ford helped them or how Ford helps communities. Ford does community service too. Ford's Facebook and YouTube social networks wouldn't be complete without the ever increasing popular micro-blogging aka social network, Twitter. When people search for Ford on Twitter, Ford is always number one with its recognizable blue and chrome oval logo. How many people are following the Ford Motor Company, let's try 31,407 as of this writing. Ford's Twitter account may not beat out Ashton Kutcher's 5 million plus followers, but Ford is still quite happy that it has loyal followers. Ford offers timely tweets about production, new features, news, dispels rumors and offers safety advice for all its new cars and trucks. Other verified Ford sites that are found on these popular social networks include: Ford Driving Skills For Life on Twitter as FordDSFL and Facebook.com/FordDrivingSkillsForLife - Ford took the opportunity to educate young and newly licensed drivers about the driving safely and how to handle various road conditions. FDSFL knows it's never too early to teach teens about proper driving skills, even more than what many driving schools offer. Two of the best ways to reach young drivers is through social networking and Ford has found success here.
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As long as social networking trends continue, Ford's new trucks and cars will continue to be active online in order to keep fans and owners' loyalty across the nation. Online social networks have more power and diversity to reach more people, and this American auto manufacturer has a captive and active audience.
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How Should Ford Motor Company Create A Brand For Its InSync Technology?
By Dean Hambleton Ford and Nuance Communications of Burlington, Mass have recently co-created a technology called InSync. This is a game changing technology because with it, Ford has been able to redefine the car market. No longer are cars transportation brands. A Ford car is now a social media content platform. It is now a social media housing brand in the same category with Facebook, Twitter, and YouTube With InSync drivers are able to take all their social media devices and plug them into the car dashboard and create material and then share it. They can do this safely. They can create material while driving with both hands on the wheel. The thing that makes InSyn unique is that the technology is now coming INTO the car. A driver makes the decision what social media material they will use. This is how Ford differentiates itself from GM's technology, OnStar. OnStar is located inside the vehicle and the technology only does what GM wants it to do. OnStar can't do everything. Before, technology for a car was located INSIDE the car and drivers had to adjust to it. Now, Ford's InSync comes into the car, and the CAR must adjust to the driver. In a social media era, many people spend more time in their cars than they do in their houses. Ford has now redefined its brand. Ford is no longer a car company. That's the good news. The bad news is that the general public doesn't know that InSync exits. To be successful and to create a world class brand, Ford must create a brand strategy that clearly differentiates Ford from GM. How should Ford do this? This is the purpose of this article. Originally, it began as an assignment for a salesmanship class at JWU in Providence, R.I. This project is about how I would create a brand for Ford and sell Ford's top management on my branding strategy. For the assignment, I take the position of CEO of a social media branding house trying to sell Ford that they should select my company as its branding strategist. This is how I would create a brand for Ford. SALES PRESENTATION OPENING QUESTIONS: 1. Speaking to you ladies, do you remember your first car? 2. Did you have your dad with you, and did he place a high regard for safety in purchasing

the car? 3. Speaking to you gentlemen, have you ever helped a daughter, wife, or girlfriend purchase a car? Was safety a critical issue in the ultimate purchase decision? 4. Would you be willing to pay a little more for a car for your daughter, wife, or girlfriend that had great safety software? 5. Suppose Ford created a perfect car, but no one knew the car existed, would that car do Ford any good? 6. If you came across a branding strategy that would make Ford the most beloved brand in American business, would you use it? OBJECTIVE OF THE ARTICLE: Ford Motor Company has redefined the entire auto industry with its InSync and MyFord technology. That is the good news. The bad news is that no one knows about this technology. For this redefinition to be of any good to Ford, the technology must be branded with a social media campaign that absolutely redefines Ford as the dominant brand in cars. This is my objective. To do this we will target High School girls because they text a lot,and their dads, because it is they who actually buy the car. BACKGROUND: The present situation at Ford is analogous to the Union army as they prepared to fight the battle of Gettysburg. The original Union General, John Buford quickly realized that the army that occupied the hills around Gettysburg would win the battle. Buford repositioned his army to the elevated heights around Gettysburg. The reason why the Union won the Battle of Gettysburg is that Buford redefined his marketplace (the battlefield) and repositioned his brand (the Union army). When he did this, it was now impossible for Lee to defeat him. The InSync and MyFord technologies are critical software because they allow drivers to take all of their social media devices and plug them into their Ford dashboard. A critical point to be made is that the software allows texting to be done with both hands on the wheel, by using voice commands. You listen to texts, and respond. The texts are transferred to your friend's devices outside the car. This technology takes the danger out of texting. Ford must leverage their technological strengths and reposition the car. The Ford brand must no longer define the car as a means of transportation, but as a social media platform. If Ford can create this brand, they will become the dominate car brand, perhaps even the dominate brand in American business. This is why this brand strategy is so critical to Ford. CURRENT SITUATION. Ford has a technology that will redefine the auto marketplace, but no one knows about this technology exists. The car buying public sees no difference between Ford and other models. More importantly, the public sees no differentiation between Ford and General Motors. People must see that InSync is a far better and far safer technology than On-Star, GM's technology. For Ford to become the leading brand, the market place must feel a significant difference between Ford and GM.

DESIRED RESULTS. InSync offsets the dangers of texting. This will be an important purchasing factor when parents buy cars for their kids. The desired result that Ford has for InSync is very simple. FORD WANTS TO SAVE KIDS. Texting is a major problem among high school young people, especially amongst girls. Targeting high school girls is a critical factor in our branding strategy. High School girls seem to have a wider texting net than do boys. High School girls seem to have a higher need to stay connected with their friends. This has created all the dangers that texting creates. Girls text while they drive. They take their hands of the wheel and they take their eyes off the road. Each year, we hear of families devastated because a daughter, sister, child was killed, and her friends with her, because an inexperienced driver was texting, InSync takes this danger away. InSync a high school girl can text while she is driving. InSync is a game changing software when placed in a car. With the addition of InSync, Ford as redefined the auto market. No longer is a car a means of transportation. With InSync, a car has now become a powerful social media platform brand, on a plain with Facebook, Twitter, and YouTube. InSync has allowed Ford to have the potential to become the pre-eminent brand in Social Media. High School girls and their dads is our target. Dads are an important target, because in many cases, it is they who ultimately buy the car. High School girls are a critical market for several reasons. It is imperative that Ford establishes brand loyalty with women early in their lives. The most important reason in targeting high school girls is because they give Ford strong long-term brand loyalty. This brand loyalty translates into longer and deeper revenue streams for Ford. The average person buys a new car every 4 years. Women live longer than men; they buy and influence the purchase of more cars than men. Throughout their lives women will purchase many personal cars. They will be a significant influence in the purchase of their husband's car as well as their own. This means that each fourth year, a woman will influence the purchase of two cars. As business owners and executives, women will influence the purchase of many commercial vehicles over the course of their professional lives. BUSINESS IMPACT. Our goal in our social media strategy is for Ford to become the preeminent brand in American business. DECISION CRITERIA. The criteria is that Ford wishes to redefine their brand. Ford no longer wishes to be seen as a "car company". It wishes to be seen as a social media content brand. Ford wishes their cars to be seen as a place where content is created and received and then shared with the community. Ford cars will now be used to create and share blogs, videos, and music. People, in some cases spend more time in their cars than in their private
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homes. With InSync, they now can place their social media devices inside their cars and create content. DECISION PROCESS, TIME, AND BUDGET. This will be an ongoing campaign, but it will be redone each year to adjust to the market place. The means that the campaign will be done is to give 1,000 Focuses, equipped with InSync, to a targeted group of 1,000 high school girls. This is a significant part of the campaign. The girls that we want are a particular type of girl. We want "It" girls. We want "the big girl on campus", someone who is very active socially. We want the head of the cheer leading squad, the Prom Queen. We want girls who are very active with and who love social media. We want women who text A LOT, naturally. We want women who go places with their friends, where a lot of people are, like football games on Friday Night in Texas. We want our girls to text, blog, and create videos and to place them on Facebook, Twitter, and YouTube. Our advertising will be customer created. It will be free. It will be users talking about the car and the technology and how it affects their lives. The selection process will also be important. We will run a contest to select our 1000. It will be in different sections of the country. The girls will have to audition. They will have to convince us that they are the young ladies we are looking for. They will have to demonstrate their comfort and familiarity with social media. The tryouts will be an important part of our strategy because we will encourage our ladies to post their interviews and the selection process on their social media sights. This will give the Focus and InSync many touchpoints that help Ford create its brand. We will call our project, The Focus Project. The budget will be $0. I will charge Ford absolutely nothing---I am going to do this project Pro Bono because if you create a marketing campaign for Ford, and you make Ford the preeminent Brand in American business, your picture will on the cover of every major Business magazine. You will be in demand throughout the industry for social media branding, and you can name your fee. A precedent for this is Chris Atkins. He branded the Obama campaign in 2008 for a small or no fee. Today, he is one of the most sought after social media branding consultants in the business, with his fees sometimes going over a million dollars for his projects. The campaign will cost Ford nothing. Ford will give out their own cars. The advertising will not be on conventional print or TV media. Rather, the content will be customer created and it will be placed on Facebook, Twitter, and YouTube. Material placed on these sights is free.
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CLOSING STATEMENT. What good does it do knock down a 12 story oak in the forest if no one is there to see it come down. Products must be branded. Ford has created this great technology that is game changer, but no one knows it exists. Ford has to brand InSync for InSync to do Ford any good. This is the best solution because it creates incredible upsides and no downside. Ford is not paying any money and at every step in the process, it is receiving large numbers of touch points with the marketplace, AT NO COST. To offer 1000 Focuses for a year's use at no cost will attract tens of thousands of applicants. Each applicant is going to post her experience on Facebook, Twitter, and YouTube. Think of all the videos and posts that this will create for Focus and InSync. This will create the brand that Ford is seeking for its Focus and InSync software. There is a precedent for this. The Fiesta was introduced in this manner, and with no money spent on conventional media, the Fiesta became the largest selling car in American.
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Ford Motor Continues to Grow in China

By Jim H Crow The Chinese auto market is one of the fastest growing markets in the world, so it is very important that all automakers pay close attention to the trends in China and fight to offer what one of the largest countries in the world wants. The management at the Ford Motor Company has recognized the opportunities available for Ford in China and has been aggressively marketing their cars overseas. The Ford Motor Company has sold a record 301,524 vehicles in China in the first half of 2010. With the tremendous growth that has been happening in China every year, this number is up a massive 53 percent from the same period in 2009. The company has stated that part of the reason for the huge growth in China this year is due to the release of the new Fiesta subcompact car which has been popular among Chinese buyers. With an unforeseeable end to the tremendous growth in demand for cars in China, it is foreseeable that Ford auto sales in the country could top those of the company's home country, the United States. So far sales for automakers in China have grown by 26 percent this year over last. Ford's joint ventures within the country include, but are not limited to Changan Ford Mazda Automobile and Jiangling Motors Corporation. The Ford motor company is poised to continue to be on the rise in China with these ventures helping it along the way. The Jiangling Motors Corporation joint venture is focused on growing the sales of commercial vehicles in China, a sector of the market with an enormous potential for growth.
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Recent Changes In Ford Motor Company's Lineup

By Jacqueline Star Ford has made a few exciting to its current lineup of cars with a completely revamped Taurus, the powerful MKT and the fuel efficient Ford Fusion. For a few years now Ford has been mainly focusing on its luxury brands such as Jaguar, Land Rover and Volvo. These divisions have been sold off due to the state of the economy and started to give some attention to Lincoln. The result of this is the gorgeous and powerful MKT. The design of the MKT is based on the Ford Flex but its appearance is still unique due to its unique front grille. The interior is on the upscale side with seats crafted out of fine leather and there is walnut trim throughout the cabin. The panoramic sunroof is truly amazing. The MKT is powered by a new Eco Boost engine. This vehicle sports a ton of power at 355 hp and 350 lb feet of torque. It's probably best to opt for the all-wheel drive option. Fuel economy stands at 23 mpg on the freeway and 17 mpg in the city. Hybrids are quite popular now due to their eco consciousness and excellent fuel economy and Ford's Fusion has been one of the hybrids to make waves in the hybrid niche. Gas mileage is very impressive with 36 mpg on the highway and 41 mpg in the city. This is one ecoconscious car; the interior is made out of recycled materials plus there is an eco gauge in place which encourages you to be a more efficient driver by giving you positive feedback when you reach optimum efficiency. The base cost of the Fusion is around the $28k mark. The 2.5 liter 4 cylinder engine has an electric motor that combines to make 191 hp and 136 lb-ft. of torque. The Taurus is another vehicle which has received an update on both the inside and the outside. The new model is much more contemporary and improved over the older model. Around ten years ago the Taurus was one of the most popular sedans around. However, the older models weren't too innovative or exciting and as a result many ended up being used as cabs or as fleet vehicles. But the Taurus did its job and did it well. After a short stint as the Ford 500, the Taurus is back and better than ever before. The new model is completely made over and much better than ever before. The roofline is lower and the belt line has been raised, which seems to follow the other recently redesigned American muscle cars. There are three trims you can choose for the Taurus which includes the base SE model which starts at $26k to the top of the line SHO model which costs approximately $38k. The base model vehicle has a 3.5 liter V6 engine which puts out 263 hp and 249 lb-ft. of torque through a front wheel drive. If possible, opt for the SHO version as it is decked out with the latest and greatest new technology offerings from Ford. The eco boost engine fuels the SHO

model which has a twin turbo six cylinder engine. Putting down 365 hp and 350 lb-ft of torque through an all wheel drive system can produce some great acceleration times; it reaches 60mph in just 4.8 seconds and reaches one fourth of a mile at a mere 13.3 seconds.
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Ford Turns to the Midsize Car to Challenge Japan

DETROIT Its rare for an auto company to undertake a total makeover of one of its bestselling models, from the styling to the seats to the selection of engines. But thats exactly what the Ford Motor Company did with its new Fusion sedan, to be introduced Monday at the annual Detroit auto show. The current Fusion ranked third in sales among all cars in the United States last year. Yet virtually everything was changed on the version that goes on sale later this year even how the blue oval Ford badge was embedded into the hood of the car. That attention to detail surprised even William Clay Ford Jr., the companys executive chairman. At first, I thought the blue oval was off-center or something, Mr. Ford said in an interview. But its actually quite beautiful. The new look is just one aspect of Fords all-out bid to gain share in the competitive midsize car segment dominated in recent decades by the Japanese automakers. To further differentiate the Fusion, the company will offer four engine options, including a plug-in hybrid it promotes as the mostfuel-efficient family sedan in the world. The revamped Fusion underscores just how hard Detroits automakers are pushing to solidify their turnarounds with improved passenger cars. General Motors, Ford and Chrysler accounted for 60 percent of trucks and S.U.V.s sold in the United States in 2011 and make most of their profits from bigger vehicles. But they still have only about one-third of the car market. That could change if their Detroit show models attract new customers. Besides Fords Fusion, G.M. will reveal a new small Cadillac, as well as its own contender in the midsize market, the restyled Chevrolet Malibu. Chrysler plans to show the compact Dodge Dart, which is built off of a vehicle platform developed by Fiat, its Italian parent company. With Toyota and Honda struggling to recover from last years earthquake-related supply disruptions, the conditions are ripe for the American companies. With the Japanese in a bit of a bind, the time is now for Detroit to conquest new customers, said Joseph Phillippi, an analyst with the consulting firm Auto Trends.
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Both G.M. and Ford have made big gains in the small-car market with new products like the Chevrolet Cruze and Ford Focus, part of their effort to meet new fuel standards as well as attract people to showrooms. Now they are focusing on the midsize segment, long the stronghold of the Toyota Camry and Honda Accord. The Camry was still the top seller in the segment last year, followed by the Nissan Altimaand the Fusion. But models from the Korean carmakers Hyundai and Kia are steadily gaining share, and the German carmaker Volkswagen is gearing up for more production of its midsize entries. Honda plans to show a concept version of a new Accord at the Detroit show. But most of the attention will center on the Fusion, which promises to shatter the old Detroit stereotype of bland, middle-of-the-road passenger cars. The Fusion is the latest Ford car to be overhauled for sale in a variety of global markets, following the Focus and the subcompact Fiesta. Development of the new Fusion began four years ago, just when Ford and the other Detroit companies were spiraling into financial crises which led G.M. and Chrysler into government-sponsored bankruptcies. At the time, Ford was determined to invest heavily in new, fuel-efficient cars despite the companys mounting losses. Even in the dark days, we decided to keep investing, Mr. Ford said. Fords chief executive, Alan R. Mulally, urged the design and engineering team to reinvent the Fusion rather than simply update it. Traditionally, the Detroit companies often settled for incremental improvements, particularly on the design side. They were hardly alone in that regard. Toyota, for example, had stellar success with the Camry year after year without changing its basic styling. Detroit looked at the competition and saw that the plain, white-bread look was what worked, said Mr. Phillippi. Yet the Ford team was urged by management to wipe the slate clean for the new Fusion. It was not an easy call. You can start with a clean sheet of paper, and still screw it up, Mr. Ford said. The exterior design staff was headed by Chris Hamilton, a 43-year-old Briton who had spent most of his career in Europe. His team interviewed consumers from the United States, Europe, China and Australia to get ideas. We didnt look at the midsize car as just a boring segment, Mr. Hamilton said. We looked at it as an opportunity to create a beautiful product.
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What they ended up with was a muscular-looking, four-door sedan that stands apart from the midsize crowd. And with its trapezoidal grille, elongated headlamps, and sculptured trunk lid, the new Fusion looks nothing like the current model. During a preview of the car at Fords design studio, Mr. Hamilton stressed the changes, both big and small. Chrome accents on the body panels are slimmer than before, and side mirrors are mounted on the doors to allow for larger windows. The roof was stretched and sloped to create a sleeker silhouette. And instead of attaching a standard-issue blue oval badge onto the hood, a slightly smaller emblem was designed and integrated into the sheet metal. The proportions are everything, Mr. Hamilton said. We want this car to look expensive, even if it isnt. Ford has not announced any prices for the new Fusion, except to say they will be comparable to the current model, which ranges from about $20,000 to $30,000. There are more changes in the interior of the car, like lighter-weight seats and an unusual center console supported by pillars rather than layers of hard plastic. In addition to a voiceactivated communications and navigation system, the Fusion also has sensors that detect when the car gets too close to other vehicles or is straying into other lanes of traffic. Ford will offer two, four-cylinder engines in the Fusion that can achieve 37 miles a gallon in highway driving. It also has a hybrid gas-electric model, and the first plug-in hybrid available in the midsize segment. While it has not yet been rated by federal regulators, Ford expects the plug-in to deliver the electrified-vehicle equivalent of more than 100 miles a gallon. Its striking new design will attract potential buyers, but the technology and fuel-efficiency are critical to the Fusions success in the long-run, said James D. Farley Jr., Fords head of sales and marketing. The family sedan is still the heart and soul of the American garage, Mr. Farley said. The design is so evocative that it invites customers to look beyond the surface to our quality and our fuel economy.
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Lexus LF-LC Concept and Ford Fusion Win Eyes On Design Awards
By PHIL PATTON DETROIT Jack Telnack, the former Ford design chief who led this years committee for the EyesOn Design Awards, said that voting was facilitated by the iPads that judges could be seen tapping throughout Cobo Center on Tuesday. His fellow iPad-toting judiciary included current design bosses and other figures in the profession. Among them were Alfonso Albaisa from Nissan; Karen Davidson of HarleyDavidson; Chryslers Ralph Gilles, who presented a homage to John Herlitz, the Chrysler designer who died in 2008 at age 65; Derek Jenkins of Mazda; Stewart Reed from Art Center College of Design; and Tom Matano, formerly of Mazda, from Academy of Art University. The EyesOn awards, presented by the Detroit Institute for Ophthalmology, are historically bestowed after the second day of press previews to one concept and one production vehicle. The Lexus LF-LC hybrid sports car concept, designed under Kevin Hunter at Toyotas Calty studio in Newport Beach, Calif., prevailed over the other finalists, the Chevrolet Tru 140S and Lincoln MKZ concepts. It was a great exploration of design themes, the judges said in a statement. Mr. Hunter and several members of his team were on hand to accept the award. The award for best production vehicle was accepted by Moray Callum, the head of design for Ford in North America, for the Fusion sedan. The commendation released by the judges said that the sedan was a clean, well-executed statement, demonstrating effortless design. Mr. Callum accepted the award with other Ford designers. The other finalists were the BMW 3 Series and the Cadillac ATS. Conspicuous by its absence in both categories was Audi, which had won four EyesOn awards in the last three years.
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Ford Adds Plug-In Hybrid to Fusion Arsenal

By CHRISTOPHER JENSEN What is it? The redesigned Fusion is Fords all-in bet in a hypercompetitive midsize class. With Camrys, Malibus, Accords, Passats and Sonatas all striving to strike an optimal if not terribly stirring balance of fuel economy, sound driving dynamics and premium features at a reasonable price, its a huge challenge by any measure. Is it real? The Fusion, which will carry the Mondeo name in Europe and Asia, is a critical component of the so-called One Ford strategy. Its every bit the global car that the Fiesta, Focus and C-Max are, and it carries big expectations. What they said: Discussing the wide-ranging Fusion line-up, Fords chief executive, Alan R. Mulally, predicted a coming shift in market tastes. The majority of people near-term are going to hybrids. Theyre just so flexible, Mr. Mulally said at the automakers press conference here Monday morning. He added that Ford would build gas-only, hybrid and plug-in Fusions on the same production line, giving it greater flexibility to meet market demand. What they didnt say: This is a mainstream car, designed to sell in the hundreds of thousands every year against formidable competitors. Consequently, Ford will get a huge benefit if the Fusion is a blockbuster. But it would be a serious blow to the automaker if the car failed to gain traction with buyers. What makes it tick? The front-wheel-drive Fusion, assembled at Fords plant in Hermosillo, Mexico, offers a fistful of powertrains, though Ford is only offering estimated output figures for each. The standard engine, a 2.5-liter 4-cylinder, is projected to generate 170 horsepower. Optional engines include a 179-horsepower turbocharged 1.6-liter EcoBoost 4-cylinder and a 237-horsepower turbocharged 2-liter 4-cylinder EcoBoost. All-wheel drive will be available with the 2-liter engine. With lithium-ion batteries replacing the outgoing models nickel-metal hydride units, Ford is promising class-leading fuel economy from the Fusion Hybrid, with an estimated E.P.A. rating of 47 miles a gallon in city and 44 m.p.g. in highway driving. But the real efficiency showcase is the Fusion Energi, a plug-in hybrid said to be capable of returning the equivalent of 100 m.p.g. or higher when operating solely under electric power; it uses the same nonturbo 2-liter 4-cylinder engine supplements as the Fusion Hybrid to assist the electric motor. Ford did not reveal specifications for the Energis battery pack or motor, or what the cars estimated purely electric range would be.
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How much, how soon? The gas models and hybrid will arrive in the summer, with the Energi scheduled to arrive in showrooms this fall. Although prices havent been released, for the Fusion to be competitive, it would be expected to fall in the $21,000-$28,000 realm the Energi being the wild card, which would probably list for over $30,000. Hows it look? The design manages to be clean and uncluttered while projecting a strong personality. Buyers put off by the previous-generation cars slatted chrome bars on the grille should be pleased by the new, slightly trapezoidal treatment, evocative of the Focus Electric and the Evos conceptshown at the Frankfurt auto show last September.
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New Ford Fusion Will Warn Drivers Who Drift

By PAUL STENQUIST The Ford Motor Company offered on Thursday a taste of some advanced technology that will be featured in the all-new Fusion, which is scheduled to be introduced at the Detroit auto show in January. The technical tidbit is a tracking system that can help prevent drowsy or inattentive drivers from wandering out of their lane. While similar technology has previously been offered on some automobiles, Octavio Navarro, a Ford spokesman, said in a telephone interview that the Fusion would be the first affordable nonluxury vehicle to offer this type of system. The Fusions Lane Keeping System monitors the vehicles position with a windshieldmounted digital camera that can track lane markings. If the car drifts close to the edge of the lane without the turn signal on, the driver will be notified by a vibration in the steering wheel that feels much like the pulsing caused by rumble strips in the road. A system that Ford calls Lane Keeping Aid can steer the car back toward the center of the lane if the driver doesnt respond to the warning. If the Lane Keeping System calculates that the driving pattern over a period of time suggests that the driver is drowsy, a chime sounds and a coffee cup icon warning appears on the instrument panel. If the driver continues to nap, a second chime is issued. According to a Ford news release, the National Highway Traffic Safety Administration estimates that 100,000 reported accidents are caused annually by drowsy drivers, resulting in 1,500 deaths, 71,000 injuries and $12.5 billion in monetary loses. The system must be turned on by the driver, who can choose to employ just the alert function without the steering assist. The intensity of the warnings is also selected by the driver. The switched-on system becomes active at speeds over 40 m.p.h. when lane markings are visible. Fusions Lane Keeping System combines a digital imaging sensor with our own state-of-theart control software to process images and determine what level of warning or assistance to provide to the driver, Michale Kane, Ford development engineer, said in a statement. The all-new Fusion is an important car for Ford, because it will determine how big a role the automaker plays in the large and lucrative midsize marketplace. Few will be surprised if more details are disseminated before the big reveal at Detroits Cobo Hall.
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Ford Recalls 450,000 Vehicles in Two Separate Actions

By CHRISTOPHER JENSEN According to documents filed earlier this week with the National Highway Traffic Safety Administration, Ford is recalling about 450,000 minivans and crossovers in two actions. The first recall, which Ford resisted for more than two years, covered about 206,000 Ford Freestars and Mercury Monterey minivans from the 2004-5 model years. The vehicles torque converter may fail, resulting in a loss of power, Ford said. The other action involves about 244,000 Ford Escapes from 2001-2 because brake-fluid leaks could lead to corrosion and potentially a fire. The agency began investigating the problem with the Freestar and Monterey in July 2009 after receiving complaints from owners who said the vehicles would suddenly lose power, sometimes when traveling at highway speeds. Ford responded by telling the agency that even if the converter were to fail, it wouldnt be a safety problem because the vehicle would remain controllable and could still coast, during which it can be safely maneuvered and stopped because the engine continues to run. The agency, however, investigated. Late in 2009 it said there was enough reason for concern that it intensified its investigation, noting at least 227 owner complaints and one claim of an accident. As recently as last November, Ford was still resisting a recall, telling the agency that there was a lack of real world data to support any conclusion that this subject presented an unreasonable safety risk. In complaints filed to the safety agency, one owner said his Freestar lost power suddenly and unexpectedly on a busy highway and rendered my van powerless with my wife and three young children aboard. Luckily she was able to get to the side of the road and avoid an accident. Documents show that the agency continued to pursue the issue, and late in December, Ford agreed to the recall, saying it was doing so only to avoid a protracted dispute with the agency. Ford attributed the problem to a part that did not meet specified heat-treatment requirements, which could cause premature wear and the failure of the torque converter.
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Daniel Pierce, a Ford spokesman, wrote in an e-mail that the recall came about from collaboration between the automaker and the agency. Both N.H.T.S.A. and Ford have cooperated with each other over the past two years, sharing information, reports and data, he wrote. Ford will also reimburse owners who had the repair done before the recall, Mr. Pierce wrote in an e-mail, if they can provide an original receipt. Some owners who complained to the agency said the repair cost about $2,000. The Escapes were recalled because the cap on the brake fluid reservoir might leak, Ford told the agency in a report filed earlier this week. That fluid could contact the antilock brake module and ignite, the automaker said. In an e-mail, Mr. Pierce of Ford said the automaker had some reports of vehicle fires and a few reports of damage to property other than the vehicle. The Mercury Mariner is a sibling of the Escape, but wasnt introduced until the 2005 model year, and is consequently not affected by the recall. It was unclear whether the Mazda Tribute, another sibling of the Escape that was introduced as a 2001-model vehicle, would also be recalled. Ford described each recall as voluntary, but once an automaker determines there is a safety problem, the law requires that it be reported to the safety agency within five working days.
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Why Ford Motor Company Is Losing Market Share Fast To Hyundai

By David Maillie Hyundai is fast taking over the American automotive landscape. They originally targeted GM and Ford, but now have Honda, Toyota and even luxury automotive names like Lexus and Acura in their sites. Ford has tried to keep up by purchasing Jaguar and reinventing the classic GT40, but it cannot keep up as these are small profit areas and Fords bread and butter was its Taurus in the 80s and early 90s. It lost this market share to Honda and Toyota in the 90s. Ford is trying to reinvent itself and find a new profitable niche, but it appears that the time for its demise is soon approaching. Ford Motor Co. announced just this last week that it was going to cut another 30,000 or so workers, shut down several plants and cut production by over 20 percent. That is not a good sign. They even announced that they will be giving some dealers the boot. That is an even worse indicator. A cardinal rule of business according to the Harvard Business Review is that you never cut your sales force except to replace them with a more effective sales force. Else all you will do is reduce your sales. While Ford is closing down and circling its wagons, Hyundai is opening more dealers and rewarding and paying its sales staff better than ever. If you have a good sales staff or organization and you reward them properly they can sell anything to anybody. Look, when Hyundai started selling in America, people were leary, there were new upstarts Kia and Daewoo was going down the drain. People did not trust or even want to consider Hyundai. Even with great incentives and a longer warranty they were not selling well. Then Hyundai revamped things and focused solely on its sales. According to Hyundai Motor America (HMA) President and CEO, Ok Suk (Owen) Koh: We knew that our sales would make us or break us so we made that our number one issue. We took every thing positive that was being done in the entire industry and brought it all together at Hyundai. From innovation and new technology like Toyota to owner loyalty like Lexus. We knew that if we did this and kept sales as our top priority that we would come out on top. Basically, Hyundai is gunning for top sales in America and worldwide and companies that cannot keep up, like Ford, are destined to fall unless they take drastic steps or measures. Instead of cutting its production and, more importantly, its sales staff and dealerships, Ford should focus on fixing the problem. By cutting back you will only make it worse. What Ford needs to do is rekindle itself with the younger generation. It has tried and failed miserably.

Expensive ads on American Idol didn't work, reinventing the mustang has not yielded the results that were expected. It is time to get help. What Ford needs is a new leader. One that could easily revamp their product line and reputation and bring them back from the brink. Lee Iacocca, was the wonder boy of Chrysler. He brought them out of the same identical financial hole. Bill Ford is not and will not ever be capable of this. This is true in most mega rich and entrepreneurial families, the kids will never attain 1 millionth of the accomplishments of their fathers. They don't have the ability or the drive. It isn't in them. It isn't something you are born with, its something you learn through experience. What Ford desperately needs is Steve Jobs. Steve Jobs has become one of the greatest success stories of all time. In the 70s and 80s he created Apple Computer and dominated the personal computer market. In the 90s he came back and brought Apple back from the brink and then he created and dominated the personal music player industry with the iPod. He also created Pixar animation studios and has dominated that area. Steve Jobs has the uncanny ability to take companies in entirely different fields and make them super successful. Ford and the automotive industry would be a cake walk for him. So, Ford, here is a bonafide guaranteed solution to your problems. Get rid of Mr. Ford and do whatever it takes to get Steve Jobs on board. You will then be able to open plants, increase the number of dealers, and increase jobs. Someone should email this article to Ford before it is too late.
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Ford Motor May Collaborate With Toyota Motors

By Ryan Thomas The drive to reduce the dependency on non-renewable sources of energy has been the focus of most government agencies and private sectors in the global community. In the forefront of the battle to reduce the harmful emission of greenhouse gases is the automotive industry. Different car manufacturers are taking it upon themselves to develop new ways to decrease the emission of harmful gases by vehicles out in the roads of the world. There have been partnerships between car makers and companies in the alternative fuel industry too. And more recently, there are talks that Ford and Toyota will be joining forces to do battle against the global warming issue via the use of hybrid technology which will make their vehicles cleaner and safer for the environment. Recently Kyodo News, a non-profit cooperative news agency based in Tokyo reported that the Chief Executive Officer of Ford Motor Company has shown strong interest in making their company's alliance with Toyota stronger. The news cited that the partnership might be in order to further develop the existing hybrid technology used by both car makers in their vehicles. In connection with this, Ford CEO Allan Mulally said that a working agreement between the two companies in the development of alternative fuel powered vehicles will be beneficial to both parties. "I anticipate that the automobile manufacturers will increase their collaboration and their partnership on developing the enabling technology for even more fuel-efficient vehicles going forward. It is a kind of natural thing for us to do, to accelerate the development of the enabling technologies", Mulally said. It can be remembered that Toyota has already hinted that they are open to the idea of working with other car manufacturers in the development of technologies that can be used on vehicles to decrease or even eliminate the greenhouse gases being emitted by these automobiles. In 2004, Toyota has already shown that they are looking for ways so as to help the environment more than competing with other car manufacturers. This is evident in the agreement between Ford and Toyota that allowed Ford to use Toyota's hybrid system technology patents. Instead of keeping it for themselves, they shared the technology that they were able to develop with Ford and this now helps in the popularity of environment friendly hybrid electric cars. Both parties know that the development of technologies that will help reduce the dependency of vehicles on fossil fuel will cost them heavily. But both of them also knew that such is the price for the development of current technology especially if the result is beneficial to the entire human race. Toyota is currently working with another US based car maker, General

Motors, but the working agreement does not include the development of fuel cell as alternative source of energy for vehicles. This is the direction that Ford wants to go since they have already proven themselves in the production of hybrid electric vehicles just like Nissan Altima parts proved to be reliable in the long run. It can also be remembered that last December, Toyota Chairman Fujio Cho had talks with Mulally. The move was seen to be the start of something new in the automotive industry. While Mulally had talks with the chairman of Toyota, he said that he has yet to meet with Cho but he has no specific plan yet. He added however that he is interested in having further talks with Toyota's leadership team. While Ford is interested in working together with Toyota in the development of technologies that will make cleaner vehicles, they are not as interested in an alliance with Chrysler. When asked about that, Mulally was quoted to say, "I don't think so."
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For Ford, Three Years of Profit in a Row

By NICK BUNKLEY The Ford Motor Company reported its third consecutive full-year profit on Friday and its largest in 13 years, ensuring its hourly workers one of the biggest profit-sharing bonuses in the companys history. Ford said strong sales in North America overshadowed higher commodity costs and losses in other parts of the world. The North American results mean 41,600 hourly workers in the United States will receive $6,200 in profit-sharing bonuses for 2011, up from $5,000 the year before. Ford made an unusual accounting adjustment in the fourth quarter worth $12.4 billion that increased its 2011 earnings to $20.2 billion, the second-highest total ever for the carmaker. But excluding that one-time gain, Fords fourth-quarter operating profit declined. The accounting change eliminated most of a tax allowance created when the company was bleeding billions of dollars in 2006 and saw little likelihood of making a profit in the coming years. By making the adjustment, Ford is now signaling that it expects to continue earning substantial profits. Its a very positive signal, said the companys chief financial officer, Lewis W. K. Booth. In our judgment, were going to be profitable enough in the foreseeable future to use up the deferred assets. The hourly workers received a $3,750 advance on the 2011 bonus after signing a new fouryear labor agreement last fall and will receive the remaining $2,450 in March. Thelargest profit-sharing bonus at Ford came for the year 1999, when workers received an average of $8,000. The accounting gain means that, on paper, Ford has recovered nearly all of the $30.1 billion it lost from 2006 through 2008. In the three years since, the companys profit totaled $29.5 billion. Ford created the tax allowance in 2006, when Alan R. Mulally, the chief executive, joined the company as its performance was in a downward spiral and it mortgaged most assets to raise money. The losses meant Ford could no longer keep many deferred tax assets on its books, but after posting 11 consecutive profitable quarters, it was able to release nearly all of that allowance.
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Doing so lets Ford offset taxes on about $35 billion of future profits, said James Hines, a law and economics professor at the University of Michigan. You would only do that if you were expecting a lot of pretax profits, Professor Hines said. Its not a shock, given how well theyve been doing. By region, the company earned a pretax operating profit in North America in 2011 of $6.2 billion but lost a total of $119 million in its Europe and Asia-Pacific-Africa regions. Its fourth-quarter loss in Europe nearly quadrupled to $190 million, from $51 million in 2010, and Mr. Booth conceded that Europe may stay challenging for some time. In contrast, North America, the epicenter of Fords past troubles, has become the engine for supporting our growth worldwide, Mr. Mulally said. The net profit was equal to $4.94 a share, up from $1.66 a share a year earlier, when Ford earned $6.6 billion. Excluding the accounting change and other special items, Ford earned an operating profit of $8.8 billion for the year, or $1.51 a share, 6 percent more than its 2010 operating profit of $8.3 billion, or $1.91 a share. Revenue increased 13 percent to $136.3 billion, but profit margins declined to 5.4 percent, from 6.1 percent in 2010. In the fourth quarter, Ford reported an operating profit of $1.1 billion, or 20 cents a share, down from $1.3 billion, or 30 cents a share, a year ago. Analysts were expecting earnings of 25 cents a share, and consequently, Ford shares fell 4 percent on Friday to close at $12.21. Including the accounting gain, Ford had net income of $13.6 billion. Revenue for the quarter rose 6 percent to $34.6 billion. Ford ended 2011 with $13.1 billion in automotive debt, $400 million more than at the end of the third quarter but $6 billion less than it had a year earlier. It had $22.9 billion in automotive cash, up $2.4 billion for the year. Mr. Booth said the challenging economy in Europe and flooding in Thailand hurt fourthquarter earnings. Commodity costs also ended up being higher than expected, he said. With the auto market in the United States improving, Ford said it expected operating profit to increase in 2012 and for profit margins to be equal to or better than in 2011. The company said it planned to contribute $3.5 billion to its underfunded pension plans, including $2 billion in the United States.

The projections are encouraging to us given all the industry headwinds, Adam Jonas, an analyst with Morgan Stanley, wrote in a note to clients Friday. He added, 2012 may be shaping up to be a very good year for Ford. Ford sold 17 percent more cars and trucks at American dealerships in 2011, with big gains for its redesigned Explorer sport utility vehicle and year-old Fiesta subcompact car. This year, it is bringing out revamped versions of the Fusion midsize sedan and Escape crossover vehicle, along with several plug-in vehicles and hybrids. Mr. Booth said Ford would be able to improve its performance in the years ahead by increasing sales and by operating more efficiently, which is a central focus of its turnaround plan, known as One Ford.
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After Ratings Drop, Ford Reworks Touch Screens

By NICK BUNKLEY DEARBORN, Mich. The Ford Motor Company began adding touch-screen control systems to some of its most popular models two years ago as a way to stand out from the rest of the industry and draw in new customers. But after many buyers grew frustrated with flaws in the system, known as MyFord Touch and developed with Microsoft, Fords quality ratings plunged and a feature meant to increase loyalty instead damaged perceptions of the company. MyFord Touch replaces many of the traditional knobs and buttons in a vehicle with touch screens, steering wheel-mounted controls and spoken commands. I think they were too willing to rush something out because of the flashiness of it rather than the functionality, said Michael Hiner, a former stock-car racing crew chief in Akron, Ohio, who bought a Ford Edge Limited last year largely because he and his wife were intrigued by MyFord Touch. Now Ford has issued a major upgrade that redesigns much of what customers see on the screen and tries to resolve complaints about the system crashing or rebooting while the vehicle is being driven. Ford said on Monday that the upgrade made the touch screens respond to commands more quickly, improved voice recognition capabilities and simplified a design that some say had the potential to create more distractions for drivers who tried to use it on the road. Fonts and buttons on the screen have been enlarged, and the layouts of more than 1,000 screens have been revamped. We expect that these improvements will put us back on track in the quality ratings, said Derrick Kuzak, Fords group vice president for global product development. Its more than just an update. This is a substantial upgrade. Ford is taking the unusual step of sending the upgrade directly to customers, who can install the new software in about an hour by plugging in a USB flash drive. Dealers, which can perform the procedure if customers prefer, received the upgrade kits Monday, and the more than 300,000 customers with MyFord Touch in their vehicles can expect their USB drive in the mail later this week, Ford said. Irritation with MyFord Touch was cited last week by Consumer Reports as a big reason that Ford fell to 10th place on this years Automaker Report Card, from fifth in 2011. Ford dropped 10 places in the publications predicted reliability survey last year and plummeted to
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23rd place, from fifth, in the most recent initial quality survey by J. D. Power & Associates. Both surveys showed poor scores for models with MyFord Touch. David Champion, the senior director of auto testing for Consumer Reports, said improving the software should resolve some customer issues, but he said he believed a touch screen would always be harder for drivers to use than traditional knobs and switches, even if it looked more exciting to shoppers. Its an idea that I dont think really belongs in a car to a certain extent, Mr. Champion said. It is a very complex system that theyve put in, that works great if youre in a showroom and not having to look where youre going. Ford has been among the industrys leaders in introducing communication and entertainment technology in recent years. Rivals like General Motors, Chrysler and Toyota have been adding similar features, though they are generally less complex and have not generated as much negative feedback. Fords system incorporates the cars climate controls, hands-free communication, navigation and entertainment into one screen on the console and has another customizable display where the speedometer and other gauges are usually located. Ford insists it is committed to the touch-screen approach and that customers love it, aside from the issues targeted by the new upgrade. It said MyFord Touch and its underlying software, known as Ford Sync, were an important part of the purchase decision for 56 percent of Ford buyers and that 77 percent of owners now used voice commands to control their vehicles audio and information system. Roughly four out of every five people who have bought a 2012 Ford Explorer or Edge chose one with MyFord Touch, which is available only on configurations that cost at least $5,000 more than the base model. The basic version of Ford Sync, which was introduced in 2007 and does not use a touch screen, costs $295 and now comes standard on some models. MyFord Touch is included in nearly 10 percent of the vehicles Ford has sold in the United States since introducing the system in late 2010. It is currently available on the Edge, Explorer and Focus and on the Lincoln MKX as MyLincoln Touch. Mr. Hiner, the Edge buyer, said he had always driven and been involved with racing General Motors products, and his wife was loyal to Toyota. The couple considered aToyota Highlander sport utility vehicle but settled on the Edge because of MyFord Touch. It was the
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deciding factor in us buying that over the Highlander, he said. We just felt like the Edge offered more. But a year later, Mr. Hiner, now a stay-at-home father, has run out of patience with MyFord Touch, having taken the car repeatedly to his dealership for help, to no avail. He said the navigation system often malfunctioned, the rearview camera frequently stayed on while the vehicle was moving forward and the system randomly rebooted. The voice controls typically do not work until the vehicle has been on for five to 10 minutes, meaning short trips require dialing phone calls by hand, only to have the call cut off when the system finally starts up, he said. Ford officials say they have listened to customer feedback in developing the upgrade, a process that started as soon as the system was introduced. Graydon Reitz, Fords director for global electronics and electrical systems engineering, said the new software eliminated error messages and was now usually able to fix problems on its own when they occurred. Another change moves the switch for controlling the heated seats onto the home screen. Previously, a driver had to press the screen several times to reach the correct menu option. To ensure both the software and the upgrade process work as expected, Ford had 1,700 employees and dealers try it out for three months to collect feedback. Ford is adding MyFord Touch as an option to seven more models this year. In doing so, it addressed another common problem that current owners cannot fix with new software: a touch-sensitive area under the touch screen that activates the hazard lights has been replaced with a mechanical button, because Ford learned that drivers were inadvertently turning on the hazard lights as they rested their hand while waiting for the system to respond.
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With Energy Departments Encouragement, Ford, G.M. and Ram Unveil Natural Gas Pickups
By TUDOR VAN HAMPTON INDIANAPOLIS Speaking here this week at the Green Truck Summit, an event held in conjunction with the Work Truck Show, Steven Chu, the head of the Energy Department, called on commercial fleet owners to consider converting their vehicles to run on natural gas, which he characterized as a no-brainer alternative to gasoline and diesel. We want to diversify our source of transportation energy, Mr. Chu said. If you are a meateater, and beef is the only thing you ate, if the price of beef goes up, well, you got to pay for it. Chrysler, Ford and General Motors readily obliged, introducing pickup trucks at the trade show that would run on compressed natural gas and gasoline. The manufacturers expect this niche to grow more appealing, particularly to fleet customers, as oil prices rise and domestic reserves of natural gas are discovered and exploited. On Thursday, a public pump here offered compressed natural gas, or C.N.G., for the gasoline-gallon equivalent of $2.15, according to the Web site CNGprices.com. Gasoline prices in Indianapolis, meanwhile, averaged $3.77, according to IndyGasPrices.com. But pricing and supply advantages of C.N.G. have historically not been sufficient to convince fleet owners of its utility and safety. Heavy tanks capable of holding fuel compressed to 3,600 pounds per square inch typically cut directly into a trucks cargo space and payload capacity. Limited access to filling stations and potential buyers concerns about the highly pressurized tanks exploding in a crash have kept adoption low. Tudor Van Hampton for The New York Times Fred Diaz, president and chief executive of Ram, introducing the 2012 Ram 2500 Heavy Duty CNG on Tuesday in Indianapolis. To build buyer confidence, Ford, Chrysler and G.M. are covering their C.N.G. trucks under standard warranties. The V-8 engine in each truck is fitted with hardened valves and seats to handle the higher combustion temperatures of the natural gas. Chryslers Ram brand seized bragging rights as the only manufacturer to offer a factory-built C.N.G. pickup. Ford and G.M., after receiving customer orders, would send trucks to manufacturers, or upfitters, who would configure them to run on natural gas. Built on a three-quarter-ton chassis, the 2012 Ram 2500 Heavy Duty CNG is powered by a 5.7-liter Hemi V-8 power plant. A box containing two steel natural gas tanks sits in the bed,

and the stated range in natural-gas-only mode is 255 miles. When the tanks are depleted, it automatically switches to gasoline, which adds another 112 miles of manufacturer-estimated range. Priced at $47,500, or about 30 percent more than a comparably equipped conventional 2500, the Ram is only available for fleet owners. Ram officials here said they might eventually sell to individual consumers, but an impediment is ready access to fuel stations. The biggest challenge is the infrastructure, Jeff Johnson, a product planning manager for the Ram brand, said in an interview here. He noted there were roughly 1,000 C.N.G. filling stations in the United States. One project confirmed Wednesday involves Chesapeake Energy and General Electric, which announced they would partner to build 250 C.N.G. stations. Tudor Van Hampton 2013 Chevrolet Silverado HD bifuel pickup. G.M, meanwhile, unveiled its 2013 Chevrolet Silverado and GMC Sierra 2500 HD bifuel pickups, which could be ordered by fleet and retail customers in April, although pricing was not disclosed. Like the Ram, G.M.s 6-liter Vortec V-8 engine starts on gasoline, then quickly transitions to natural gas when it is sufficiently warm, typically within two minutes, G.M. said. It switches back to gasoline when the natural gas tank is empty. G.M. builds the truck in Ft. Wayne, Ind., then ships it to a nearby facility of IMPCO Technologies, where the gaseous fuel system is installed. The composite C.N.G. tank and steel box occupy two feet of bed space but reduce payload capacity by only 450 pounds, G.M. said. The total driving range of the truck is estimated at 650 miles. Fords bifuel truck can be ordered in three-quarter-ton and one-ton sizes. On display at the Indianapolis truck show was an F-250 Super Duty with a 6.2-liter V-8. Unlike the Ram and Chevy, the Ford trucks engines start on C.N.G., then switch to gasoline when the compressed tank runs empty. Available this summer, the natural-gas F-250 and F-350 will leave Fords plant in Louisville, Ky., to be adapted at a facility of Westport LD. The fuel package offers a combined 600 miles of range and commands a premium of $9,750, or roughly 25 percent over the base price of the F-250. Each automaker said fleet owners, which drive their trucks more frequently than private customers and often have access to private filling stations, should see an average payback on their initial investment in two or three years.
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Possible Unintended-Acceleration Hazard Prompts Investigation of the Ford Taurus

By CHRISTOPHER JENSEN Having received complaints that a loose cruise control cable caused throttles to become stuck, resulting in unintended acceleration, the National Highway Traffic Safety Administration is investigating about 360,000 Ford Taurus models from the 2005-6 model years. In a document posted over the weekend on the agencys Web site, N.H.T.S.A. noted receiving 14 complaints from owners, including some who said they had to shift the automatic transmission into neutral or turn off the engine to slow the vehicle. The Web site reflected more than two dozen total complaints. There were no reports of accidents, but one owner told the agency when the vehicle stopped it was partially in an intersection after going through a red light. The agency says a loose cruise control cable may be causing the vehicles throttle to stick. One complaint from June 2010 was filed by a man identifying himself as a service manager, who found the problem and its cause, and urged an investigation. He told the agency that after two owners complained of sudden acceleration, he investigated and found that the cruise control cable end wore over time and came loose. When it becomes disconnected it will catch on the throttle linkage tab during deceleration at times and cause the idle speed to stay elevated even if the accelerator pedal is not applied, he wrote. There were several other complaints dated to 2010 in which dealers were said to have investigated and found the cruise control cable was loose. The agencys action is called a Preliminary Evaluation. Should the agency find additional reason for concern, a more serious Engineering Analysis would be opened, which would be a significant step toward a recall. If the agency decides there is insufficient reason for concern, it can simply close the evaluation without additional action. Dan Pierce, a Ford spokesman, said the automaker was aware of the investigation and was cooperating with the agency.
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Ford Motor Co. Plans $2-Billion Stock Buyback

Author: James Risen DETROIT In one of the largest corporate stock buyback plans announced since last month's Wall Street crash, Ford Motor Co. said Thursday that it will repurchase up to $2 billion worth of its own shares. When its latest repurchases are completed, Ford will have spent a total of $4.5 billion since 1984 on a massive stock buyback program designed to reduce its outstanding shares by 25%. Ford, which currently has 248.7 million shares outstanding, previously announced plans to repurchase 45 million of its own shares, worth about $2.5 billion, and has so far acquired 42.7 million shares.
Ford spokesman Tom Foote said the firm will begin the new round of purchases as soon as the old program is completed. At Wednesday's closing price of $71.75 per share, Ford said its new plan would cover the repurchase of more than 27 million shares. Ford did not say how long it will take to complete its new buyback plan, however. Good Financial Shape But Ford has clearly accelerated its buyback efforts since the October crash. Ford officials said they believe that the market meltdown depressed Ford's stock price to bargain basement levels. The buyback announcement sent Ford stock up, however; on the New York Stock Exchange Thursday, Ford closed at $74.50, up $2.75.
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Industry analysts said they believe the Ford buyback announcement was a sign that Ford remains confident that it can maintain its profitability even if the nation slips into a recession next year and auto sales slump. "They are putting themselves on the line, showing that they are confident of their earnings power," said Michael Luckey, automotive analyst with Shearson Lehman Bros. In fact, Ford is in very solid financial shape, reporting record net income of $703.2 million in the third quarter. At the end of the third period, Ford had $9.1 billion in cash and marketable securities on hand. That allowed the company's board last month to increase Ford's quarterly dividend to a record $1 per share and to approve a 2-for-1 stock split, to take effect in January. The company's multibillion cash cushion will also be more than enough to cover the $2billion buyback program and the company's recent big acquisitions. In October, Ford said it would pay $1.3 billion for majority ownership in Hertz, the rental car giant, and also announced that it would pay another $512 million for United States Leasing International, an equipment leasing firm.
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Ford, Chrysler see a mixed second quarter

Author: Andrew Khouri
Ford Motor Co. and Chrysler Group made financial headway in a sluggish economy in the second quarter, increasing sales and slashing debt. Ford sales rose 13% to $35.5 billion, although profits fell 8% to $2.4 billion as the Dearborn, Mich., automaker spent more money on materials such as steel and on designing and building new vehicles. Chrysler but losses widened to $370 million as the automaker repaid U.S. and Canadian government loans taken out during the financial crisis. Excluding that repayment, Chrysler earned $181 million. "They are headed in the right direction" analyst Michelle Krebs analyst of Edmunds.com said Tuesday, adding that the U.S. carmakers are rolling out new vehicles attractive to consumers. "Many of us have long said, 'You cannot establish a turnaround without good, new product.'" Ford said it decreased its debt to $14 billion, shaving $2.6 billion from the previous quarter. The company borrowed heavily in 2006 to restructure operations. "They are getting their financial houses in order to take advantage of higher vehicle sales," Krebs said. Edmunds.com forecasts U.S. sales to rise by 1 million vehicles in 2012 to 13.9 million, with a slow climb to nearly 16 million in 2015. Through the first six months of this year Ford sales rose 12.2% in the U.S. to almost 1.1 million vehicles, according to Autodata Corp. Ford's share of the U.S. auto market essentially

remained flat, falling slightly to 16.9% compared with the same period last year, Autodata said. Chrysler saw sales jump 21.4% to nearly 640,00 vehicles, according to Autodata. The Auburn Hills, Mich., automaker's share of the U.S. auto market rose to 10.1% from 9.4% in the same period in 2010.
"There is no doubt that Chrysler Group has taken a huge step forward this quarter," said Sergio Marchionne, chief executive of Chrysler and Italian automaker Fiat, which owns a controlling stake in Chrysler. Marchionne said he would announce a new unified management for Chrysler and Fiat within "a few days."
Ford's profit was also hurt by one-time charges, including $110 million in costs related to personnel reductions. Ford's North American sales jumped 15% to $19.5 billion in the second quarter, and despite struggling European economies, the automaker's sales climbed 20% to $9 billion in Europe. "Despite an uncertain business environment, we further strengthened our balance sheet and continued to invest for the future," Ford Chief Executive Alan Mulally said. The company's investments in emerging markets trimmed earnings. Ford is "using their cash flow to reduce debts and expand the business in regions where they haven't had much presence before," said Efraim Levy, an analyst at Standard & Poor's Equity Research. "It's not something that is going to pay off right away, but it's something that will benefit their profits in the medium and long run."

The industry as a whole faces challenges as it tries to rebuild from the depths of the recession, analysts say. Higher prices for gas, steel and other commodities, as well as weak demand caused by the struggling U.S. and European economies, pose a challenge to automakers. It is also uncertain how the labor negotiations that begin this week between the Detroit Three Ford, Chrysler and General Motors Co. and the United Auto Workers union will pan out. In part because of higher commodity prices, Ford said it expected results to be lower in the second half of 2011.
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Ford Motor Co. Starts Up Its Own Plant in Russia

THE WORLD Business: The facility is the first fully foreign- owned auto factory in the nation, which car makers see as one of the last untapped markets. July 10, 2002|JOHN DANISZEWSKI | TIMES STAFF WRITER MOSCOW Ford Motor Co. officially launched the first fully foreign-owned automotive plant in Russia on Tuesday, a precedent that experts hope will pave the way for other global businesses to set up manufacturing here.
The new $150-million plant outside St. Petersburg, which initially will employ 400 production workers and 400 support staff, is a signal to other manufacturers that Russia has emerged from the economic downturn of the late 1990s and is safe for direct foreign investment, officials and analysts said.
"We have a big fleet of 40 cars now on the street," declared Henrik Nenzen, a Swede who is president of Ford Russia. The vehicles are being tested and evaluated, he said, with the first Russian-built Fords making their way to consumers by late September.
Ford, the world's No. 2 auto maker, is not the only U.S. car company eyeing the Russian market.
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General Motors Corp. has entered into a $300-million investment with Russia's AvtoVAZ. GM is helping AvtoVAZ produce an upgraded Niva sport-utility vehicle in the Samara region of southern Russia. The vehicle will be marketed under the Chevrolet brand name.
Russians have long complained that the West has been quick with advice and promises but slow with direct investment, especially outside the oil-and-gas industry.
In that sense, the Ford opening "is a really great event for the country," said Nina Oding, a senior analyst at St. Petersburg's Leontief Economic Research Institute, because it offers new industrial growth and employment. "We are talking here about direct investment, not simply some form of credits like our governors enjoy bragging about.
"This means an exchange of technology and production and administrative discipline--things important for Russia now," she added. "It also creates jobs for workers dreaming of good and stable pay, a workable system of bonuses and other benefits."
Line workers will make the equivalent of $220 a month, and skilled engineers up to $600, Nenzen said. For that pay level, Ford turned away many applicants and was able to put together a highly educated, dedicated work force, he said. The average monthly wage in Russia is $134, according to the World Bank.
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The Ford plant is in Vsevolozhsk, about 15 miles northeast of downtown St. Petersburg. It is believed to be the first case of a foreign company setting up a large industrial factory in the country without Russian partners. Nenzen stressed that it is not simply an assembly plant, putting together nearly completed portions of automobiles, imported from elsewhere, but a full-fledged factory with its own body welding, paint and final assembly sections.
Despite reports of stifling bureaucracy and corruption on the Russian business scene, Nenzen said, Ford's experience was no more or less difficult than inaugurating a plant in any other European country. "The building here started to be built in the summer of 2000. So it is not a long period," he noted.
The plant will manufacture four-door, hatchback and station wagon versions of the popular Ford Focus. Since the vehicles will be made in Russia, the company will not have to pay the 25% duty applied to imported cars.
"Our prices will become much, much more attractive, and our sales volume will go up," Nenzen said.
The plant is able to produce 25,000 cars a year with a potential for further expansion to 100,000. Cars made in Russia will be priced from about $10,900, compared with nearly $14,000 if imported.
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In exchange for duty-free status, Ford agreed to make sure that 50% of the car components come from Russia within five years, meaning the plant will have a ripple benefit for the Russian economy. So far, the Russian component portion of each car totals only 20%, taking into account plant investment and labor. Russian firms supply only the glass, seats and trim for the cars rolling off the lines currently.
Nenzen said Ford decided to build the factory in 1999, just months after Russia's 1998 currency collapse and economic crisis. "The Ford board was convinced that in the long term this very, very large country with a lot of inhabitants would have a strong automotive market with a lot of consumers," he said. "I think others will come after."
About 1.5 million new and used cars are bought in Russia each year. About 1 million of those are Russian cars, with new models selling for $5,000 to $8,000. About 95,000 are imported new cars. The rest are imported used cars, mainly from Germany.
Given the size of the market and their paltry share, global car makers such as Ford and GM see Russia as one of the last large untapped markets for their products.
Since the collapse of the Soviet Union a decade ago, Western energy companies have committed billions of dollars to help develop Russia's vast oil-and-gas resources, and there also have been some investments in food processing products sold to Russian consumers.
But few have moved into industrial manufacturing, which is still dominated by postCommunist enterprises, many of which have laid off workers and are still struggling to adjust to free-market conditions.
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Ames F. Neal dies at 81; formidable lawyer won victories on both sides of courtroom
The stocky, cigar-chomping ex-Marine sent Teamsters leader Jimmy Hoffa and top Watergate figures to prison, and saved film director John Landis and Ford Motor Co. from serious criminal charges.
October 23, 2010|By Elaine Woo, Los Angeles Times James F. Neal, a formidable lawyer who won noteworthy victories on both sides of the courtroom as a prosecutor he sent Teamsters leader Jimmy Hoffa and top Watergate figures to prison, and as a defense attorney he saved film director John Landis and Ford Motor Co. from serious criminal charges died Thursday at a Nashville hospital. He was 81.
Neal's reputation for tenacity and brilliance in the courtroom began with the 1964 prosecution of Hoffa, who had successfully fended off two dozen indictments until Neal, a stocky, cigar-chomping ex-Marine with a Tennessee drawl, was assigned to his case. Hoffa called him "the most vicious prosecutor who ever lived," a slur that Neal considered a badge of honor. A decade later, Neal was chief prosecutor in the Watergate case, turning in a virtuoso performance that resulted in the convictions of former Atty. Gen. John Mitchell and top Nixon White House aides H.R. Haldeman and John Ehrlichman. When he returned to private practice in Tennessee, famous clients sought his counsel, including Landis, who faced manslaughter charges when actor Vic Morrow and two child actors were killed in a 1982 helicopter crash during filming of the movie "Twilight Zone," and Ford, the first automaker to be charged with murder when the rear-end crash of a Pinto resulted in three deaths. Neal also successfully defended Dr. George Nichopoulous on charges that he overprescribed medications to Elvis Presley, whose drug use was implicated in his 1977 death.
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"I don't think any lawyer in this era had as many high-profile cases tried as successfully as Jim Neal," Harwell said Friday. "The real thing that made him different was if he had to work all night to examine a witness, he worked all night. He was totally dedicated and absolutely committed to winning." Time magazine wrote of Neal's unwavering focus preparing for the Watergate trial, noting that he "often put in 10-hour days with a single Watergate witness, then worked on into the night cross-checking each statement." He was in the midst of one such marathon session with White House counsel John Dean when Dean's wife broke in to ask about her husband's reaction to President Ford's pardon of Nixon that morning. Neal, the magazine reported, asked, "What pardon?" Born on Sept. 7, 1929, in Oak Grove, Tenn., Neal grew up on a small family farm, where he rose at 4 a.m. every day to perform three hours of chores before school. He earned a bachelor's degree in 1952 from the University of Wyoming and served two years in the Marines before obtaining a law degree in 1957 from Vanderbilt University. He also had a master's degree in tax law from Georgetown University. He was diverted from his intended career as a tax lawyer in 1961, when Atty. Gen. Robert F. Kennedy recruited him to investigate corruption charges against the Teamsters union. The first case Neal tried against Hoffa ended in a mistrial. The judge suspected Hoffa of bribing a juror, which gave Neal something to work with for the government's next prosecution.
"Hoffa was the toughest old bird I ever met," Neal told the American Bar Assn. journal last year. "Every morning I would sit down at the prosecution table, look over at the defense, and Hoffa would shoot me a secret finger message under the table." The two trials with Hoffa were as dramatic as an episode of "Perry Mason." The first trial, in 1962, was interrupted by a deranged gunman who shot up the courtroom with a gas pellet gun. Everyone ducked except Hoffa, who, according to Neal, charged the gunman and punched him in the face. In the 1964 trial, the drama was supplied by the prosecution's surprise witness, Edward Partin, secretarytreasurer of a Teamsters unit in Baton Rouge, La., and a confidant of Hoffa. Partin, who had worked
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undercover for the government during the previous trial, testified that Hoffa had told him he had at least $15,000 to bribe the jury. Hoffa was convicted of jury tampering and received an eight-year sentence. When special prosecutor Archibald Cox called in 1973 to ask Neal's help in the Watergate case, Neal was reluctant to leave his private practice in Nashville. He agreed to come to Washington for two weeks to help Cox get started but wound up moving in for a year, unable to resist what he later described as "the fastest game in town." His final argument in the trial was so compelling that Haldeman's lawyer, John Wilson, grimly joked, "Could you hear the prison doors clanking shut?" Wilson, in a Time magazine interview, said Neal was "the greatest lawyer I ever saw in a courtroom." In 1990, he defended Exxon Corp. after the Exxon Valdez oil tanker spilled thousands of gallons of oil in Alaska's Prince William Sound. That trial, which ended in a multimillion-dollar verdict for victims of the spill, was one of Neal's few big losses, and he hated defeat. "I just shrivel up; instead of 5 foot 8, I become 5 foot 6," he once said about losing. Watergate was by far his most important case, but he said that it was the only time a victory made him sad. "There will only be one Watergate case. Whether a man is a defendant or an unindicted co-conspirator, you're trying him because you have to prove conspiracy, so you're trying the president of the United States," he told People magazine in 1980. "That doesn't happen very often." He is survived by his wife, Dianne; three children; and five grandchildren.
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Ford Motor gets expanded credit, extended to 2015

Reuters Mar 15, 2012, 11.12PM IST
Ford Motor Co announced an expanded and extended revolving credit facility on Thursday, as the No. 2 US automaker tries to bolster its balance sheet and ultimately reach an investment-grade credit rating. Ford's revolving credit was enlarged to $9.3 billion from $8.9 billion. Of that figure, $9 billion now matures on Nov. 30, 2015, two years later than before. The other $300 million will mature in 2013 as previously planned.
The credit "represents an important source of committed liquidity and financial flexibility for Ford," Ford Treasurer Neil Schloss said. The offer was "significantly oversubscribed" by banks, Schloss said. "This is an insurance policy that you hope you never have to use," Schloss said.
The revolver is a part of the more than $23 billion Ford borrowed in late 2006 to support its turnaround, secured by assets including the Blue Oval logo. Initially, the line of credit was $11.5 billion.
Ford has since repaid nearly all of the $23 billion. The collateral pledged to lenders under the revolver would be released when Ford attained investment grade ratings from at least two of the three major ratings agencies.
Moody's Corp's Moody's Investors Service, McGraw-Hill Cos Inc's Standard and Poor's Ratings Service andFitch Ratings, a venture of Fimalac SA and Hearst Corp, all rate Ford at one notch below investment grade. Banks participating in the deal understand that this revolving credit would shift to an unsecured facility "in the near future" once Ford reached investment grade, Schloss said.
The company is implementing a "One Ford" plan, to simplify and unify product development and supplies.
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In 2011, Ford's U.S. market share was 16.8 percent, behind General Motors Co, which had 19.1 percent. In afternoon trading, Ford shares were up less than 1 percent to $12.94.
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Ford Motor drives into $2.3 bn Q2 profit

PTI Jul 23, 2009, 08.43pm IST
NEW YORK: One of the leading American car makers Ford Motor on Thursday posted a second quarter profit of $2.3 billion even as its competitors are fighting hard to survive the global economic turmoil.
Unlike its peers -- General Motors and Chrysler -- Ford refused to take Federal funds to tide over the crisis, which has resulted in falling demand and sales.
In the year-ago period, the auto maker incurred a loss of $8.7 billion, it said in a statement today.
For the Q2, Ford raked in revenues of $27.2 billion, down $11 billion from the June quarter of 2008.
"The results for the second quarter 2009 include a special items net gain totaling $2.8 billion..., which includes a $3.4 billion gain related to Ford and Ford Credit's recent debt-reduction actions," the company said.
Ford noted that while the business environment remained extremely challenging around the world, the company made significant progress on its transformation plan.
"Our underlying business is growing progressively stronger as we introduce great new products that customers want and value, while continuing to aggressively restructure our business and strengthen our balance sheet," Ford President and CEO Alan Mulally said.
In the Asia Pacific region and Africa, the car maker recorded a loss of $25 million in the said quarter compared to a pre-tax profit of $50 million in 2008.
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About 1,700 workers take Ford's retirement offers

AP Mar 17, 2012, 02.42AM IST
DETROIT: About 1,700 Ford Motor Co. factory workers have decided to take early retirement offers and will leave the company by June 1. The automaker says it will bring back about 250 laid-off employees and hire some replacements at lower wages.
Ford offered the buyouts to all 41,000 factory workers last fall in an effort to cut its skilled trades and production workforces. It offered skilled trades workers like electricians and plumbers $100,000 to retire. Production workers were offered $50,000. The company has about 9,000 skilled tradesmen, which it says is too many.
Spokeswoman Marcey Evans says Ford won't replace all of the retiring workers. New factory hires will be paid around $16 per hour, a little more than half the wage of a longtime union worker. Skilled tradesmen make above $30 per hour, but changes in factory equipment in recent years have cut the number of workers needed. Ford is adding thousands of workers this year to help satisfy growing US auto sales. Factories in Wayne, Michigan, near Detroit; Louisville, Kentucky; Chicago and near Kansas City, Missouri, are getting additional workers.
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Ford Motor gets expanded credit, extended to 2015

Reuters Mar 15, 2012, 11.12PM IST
Ford Motor Co announced an expanded and extended revolving credit facility on Thursday, as the No. 2 US automaker tries to bolster its balance sheet and ultimately reach an investment-grade credit rating. Ford's revolving credit was enlarged to $9.3 billion from $8.9 billion. Of that figure, $9 billion now matures on Nov. 30, 2015, two years later than before. The other $300 million will mature in 2013 as previously planned.
The credit "represents an important source of committed liquidity and financial flexibility for Ford," Ford Treasurer Neil Schloss said. The offer was "significantly oversubscribed" by banks, Schloss said. "This is an insurance policy that you hope you never have to use," Schloss said.
The revolver is a part of the more than $23 billion Ford borrowed in late 2006 to support its turnaround, secured by assets including the Blue Oval logo. Initially, the line of credit was $11.5 billion.
Ford has since repaid nearly all of the $23 billion. The collateral pledged to lenders under the revolver would be released when Ford attained investment grade ratings from at least two of the three major ratings agencies Moody's Corp's Moody's Investors Service, McGraw-Hill Cos Inc's Standard and Poor's Ratings Service andFitch Ratings, a venture of Fimalac SA and Hearst Corp, all rate Ford at one notch below investment grade.
Banks participating in the deal understand that this revolving credit would shift to an unsecured facility "in the near future" once Ford reached investment grade, Schloss said.
The company is implementing a "One Ford" plan, to simplify and unify product development and supplies.
In 2011, Ford's U.S. market share was 16.8 percent, behind General Motors Co, which had 19.1 percent. In afternoon trading.
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Ford Motor Company Announces the Tentative Price of the 2013 Ford Escape
By Marty Bay Tata Aria for 1.99 lacs* TataAria.com/March-Offer Drive home a Tata Aria with our easy down payment offer. Ford Motor Company has recently released the tentative pricing of the 2013 Ford Escape on the company's site. This simply means that the figures included on the page will most likely change since these were placed there for survey purposes. This particular move was actually used by Ford as a means of gathering data from potential buyers. Ford Motors will surely use the data obtained from potential buyers as the company's basis in deciding the final prices of the existing trims of the 2013 Ford Escape. Aside from the tentative prices that were found on the site, Ford has also provided some of the specs of each trim to further generate pricing suggestions and recommendations from buyers who would surely purchase their own unit of the 2013 Ford Escape as long as they think that the prices are fair enough. Since the 2013 Ford Escape is made up of 3 trim levels, Ford has come up with tentative prices for each of these. The cheapest trim is the 2013 Ford Escape S. This model has a starting price of $22,470. The price is applicable only to the S trim that is powered by a 2.5liter 4-cylinder engine with a front-wheel drive system and equipped with all the standard equipments. The starting price does not include the destination charge and due to this the price is expected to increase as soon as the additional charges are incorporated in this.
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The 2013 Ford Escape SE that is offered with two engine options is more expensive compared to the S-trim. Between the two versions of the SE, the model that is powered by a 1.6-liter EcoBoost engine with the front-wheel drive system is cheaper. It has a starting price of $25,070, while the all-wheel drive version costs around $26,820. However, these prices could possibly increase as soon as the destination charge and the other applicable fees are added. The 2013 Ford Escape SE that is equipped with a larger 2.0-liter EcoBoost engine and offers greater horsepower has a starting price of $26,165 for the front-wheel drive model while the all-wheel drive version is sold at a price of $27,915. Both of the SE models are equipped with the Ford Sync infotainment system and this makes the prices of each version quite reasonable. Finally, the 2013 Ford Escape SEL which is available in four variants is considered as the most expensive among the other two trims. The SEL trim that is powered by a 1.6-liter EcoBoost engine with the front wheel drive system is sold at a starting price of $27,870 while the AWD version's price begins at $29,620. On the other hand, the 2013 Ford Escape SEL that is powered by a 2.0-liter and uses the front-wheel drive powertrain has a starting price of $28,965. The all-wheel drive version is quite expensive compared to the front-wheel drive model and this is given a tentative price of $30,715. Marty Bay is an Automotive Journalist providing helpful tips and advice which powers the Car Finder at the Car Finder Service website.
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The Key Differences Between Ford and Mazda

By Marty Bay Ford Motor Company and the Mazda Motor Corporation had previously established one of the best alliances in the automotive industry, particularly in the 1960s. This alliance developed when Mazda was experiencing financial problems. Ford Motor Company then came to rescue. Their partnership lasted for years and within this period they were able to conduct a lot of joint ventures, particularly in terms of developing several vehicle models. Due to this partnership or alliance, most car buyers developed a notion that the vehicles produced by Ford and Mazda were similar. However, this notion might not have always been correct since there were many differences between the two car makers, as-well as the vehicles that they produced. In order to help car buyers understand the differences between the two companies, this article provides some of the areas where Ford and Mazda differed. 1. The nature of each company One of the key differences between Ford and Mazda is the nature of each company. Ford Motor Company is basically an American multinational car manufacturer based in Dearborn, Michigan. Mazda on the other hand, is a Japanese car maker based in Hiroshima, Japan. Mazda was established by Jujiro Matsuda and a small group of Japanese investors in 1920, while Ford was founded by Henry Ford and other American businessman in 1903. Ford was established more than a decade earlier than Mazda and this could be considered a great difference. In addition to this, Ford's early operation was confined to the US, before the company grew and expanded its business in Europe and other parts of the world. The main focus of Mazda's
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operation, at first, was Japan and other Asian countries, such as China. Its markets expanded when the company became successful in developing the rotary engine and started exporting their vehicles overseas. Mazda was then able to enter the US markets. Thus it might be correct that the two car makers' alliance was formulated during the times when Mazda started operating in the US and the company was having a hard time in its financed and in need of an investor. But, the alliance did not incorporate the two companies into one and due to this, it is correct to consider the two as separate entities helping each other. 2. The type and number of vehicles that they produce Another key difference that separates Mazda from Ford is the type and number of vehicles that they manufactured. Mazda's line-up is made up of cars, sports cars, and crossovers/SUVs. Ford Motor Company on the other hand is into the production of cars, crossovers/SUVs, trucks, hybrid and electronic vehicles as well as commercial vehicles. Although some of the vehicles produced by the two car manufacturers usually shared some key components, each of these vehicles were sold with different names and prices. Ford is producing the majority of its vehicles in the company's North American assembly plants, while Mazda on the other hand are assembling their vehicles in Japan and shipping to other regions where the company operates.
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Ford Hybrids and Other Eco-Friendly Cars

By Ernest Jarquio
Ford has already introduced two full hybrid vehicles in the market. These are the Ford Escape hybrid, which is the very first hybrid SUV to be introduced commercially, and the Mercury Mariner Ford hybrid. Like its competitors such as Toyota, Honda and GM, Ford is also busy keeping up with the market. Aside from the two commercially available hybrid vehicles, they already have three more models that are expected to hit the market soon. The car maker has over 100 hybrid patent applications on the way. Why Go Hybrid?
With hybrid cars, you can enjoy higher fuel efficiency, same or even enhanced comfort compared to conventional cars, a roomier vehicle and a performance that is incomparable. What is more exciting is that with every innovation that car manufacturers make with their hybrid models, they are usually able to offer them at a much lower price than the previous model. The Escape Hybrid The Ford Escape hybrid has been named the 11th greenest vehicle and has been offered with a price lower than the former models. It has added safety features and makes use of recycled materials. As with other hybrid car makers, environmental concerns have been a consideration in its design. The Mercury Mariner

Another model of hybrid from Ford is the Mercury Mariner hybrid. This model is not as popular as the Ford Escape hybrid. It is not easy to find this model in the market. To purchase one, you have to directly order from Ford. This model was not the hit that it was expected to be. The good news is that Ford will offer this model at a lower price than the previous model. Technology of Hybrids Many car makers now use the full hybrid technology. It means that their hybrid products can run on both gasoline and electricity at the same time or choose between the two sources at a given time. They can run fully on gasoline or electricity depending on the terrain that the vehicle is traveling. Most city driving makes use of electricity. It is an efficient way to save gas when prices are soaring. Some hybrid cars run by combining two electric motors to a gas engine. These gasoline engines are modified from running on Otto cycle to Atkinson cycle. This modification allows the vehicle to utilize electricity better. The engine will produce lower horsepower due to the less air and fuel, making the electric part more active. This feature is very efficient in city driving, allowing the user to save a lot on gasoline. Variable Transmission Technology Hybrid vehicles make use of the variable transmission technology called Electronically Controlled Continuously Variable Transmission or e-CVT. This technology is responsible for the distribution of load between the gasoline engine and the electric motor. It allows the hybrids to perform very well on both on road and off road terrains. Regenerative braking technology is also used by these cars, allowing them to recover a lot of otherwise wasted energy, thus making fuel consumption more efficient.
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Whether you're eying Ford hybrids or cars from other manufacturers like Honda and Toyota, you will find that the units that they offer might be a little more costly than with cars that run fully on gasoline, but in the long run, greater savings can be realized by their use of the more environmentally-friendly technology.
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10 Articles on Toyota
Toyota may launch Lexus in India in 2013
The Lexus range of luxury sedans and SUVs, which have a strong following in India, will have its own dealership network Amrit Raj New Delhi: Encouraged by the demand for luxury cars in India, Japanese car maker Toyota Motor Corp. is set to introduce the Lexus brand in the country in 2013, according to two people familiar with the plan. Top officials from the companys Indian subsidiary are in Japan for a briefing about the project. They were not available for comment. A spokeswoman couldnt be reached on her phone. Shekar Viswanathan, deputy managing director (commercial) at Toyota Kirloskar Motor India Pvt. Ltd, said, We want the Lexus brand to come to India, but I cannot give you any time frame. File photo of Toyota Motors workshop According to a person directly involved in the discussions, an announcement was likely to be made in Japan on Monday. The person did not want to be named. There was no announcement at the time of going to press. The Lexus range of luxury sedans and sport utility vehicles (SUVs), which have a strong following in India, will have its own dealership network. We will be following the global practice as far as dealerships are concerned, said another person familiar with the development. The company does not want to dilute the brand quotient. While the Lexus models to be sold in India will be completely built-up units, it is unclear what models will be launched in the country. Globally, the brand competes with Bayerische Motoren Werke AG (BMW), Mercedes and Audi AG. Launched in 1989 in Japan, Lexus soon became Americas best-selling brand of luxury motor vehicles.
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While the Indian luxury car market forms less than 1% of the total car market, increased income levels saw the segment growing 70% in 2010. In 2011, most luxury car makers have defied the slowdown that has hit the rest of the industry and have surpassed the previous years numbers. Around 15,000 luxury cars were sold in India in 2010, and 20,000 units are expected to be sold this year. According to BMW India president Andreas Schaaf, the Indian luxury car market is set to increase 10 times to 150,000 units by 2020. They will have to look at it from a long-term perspective. The sales numbers in the first year of operations may not be good, but this segment will continue to grow in future, said Abdul Majeed, auto practice leader, PricewaterhouseCoopers, a consultancy firm. They cant ignore the market. It is better to come to India as soon as possible and start building the brand. Toyota is also considering a finance arm to boost its sales in India. With Toyota Financial Services coming in, the company should be able to ramp up sales of all its brands in India, said the person quoted in the second instance. Volkswagen AG, Mercedes-Benz India Pvt. Ltd and BMW India have finance arms, although they also have pacts with banks and other financial institutions.
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Toyota to evaluate setting up diesel engine plant postBudget

The company, which is present in India through a joint venture with the Kirloskar Group, is investing Rs. 500 crore in setting up a petrol engine plant and expanding its transmissions capacity in Bangalore
New Delhi: Japanese car maker Toyota will consider setting up a diesel engine plant in India after observing the governments policy decision on subsidy to the fossil fuel during the forthcoming Budget in March. The company, which is present in India through a joint venture with the Kirloskar Group, is investing Rs. 500 crore in setting up a petrol engine plant and expanding its transmissions capacity in Bangalore. We will wait till the Budget. After that, we will look at the feasibility of setting up a diesel engine plant in India, Toyota Kirloskar Motor deputy managing director (commercial) Shekar Viswanathan told PTI at the 11th Auto Expo here. He said the company will wait till there is a clarity on policies related to continuation of subsidies on diesel pricing. Shekar Viswanathan, deputy managing director-commercial, Toyota Kirlospar Motor Pvt Ltd., and GM, marketing, R K Ramesh (L) during the launch of New Prius (hybrid technology) at 11th Auto Expo 2012 at Pragati Maidan in New Delhi on Saturday. PTI The company has seen demand for its diesel cars rising significantly, especially on its latest two models sedan Etios and compact car Liva. During 2011, TKM sold 63,575 units of Etios and Liva, out of which 70% came from the diesel variants. Viswanathan, however, declined to comment further saying it is too early to say anything. Expressing similar views, the countrys largest car maker Maruti Suzuki India (MSI) managing director and CEO Shinzo Nakanishi said till there is a clarity at the policy level, the company will not move ahead with any fresh investment on diesel engine front. We cannot go ahead and announce such a big investment unless there is some clarity. We are not saying that subsidy should be continued or withdrawn, but only requesting a clarity on long-term basis, he said. Usually an investment of around Rs. 1,000 crore is needed to set up a diesel engine plant having a production capacity of 1,00,000 units per year, Nakanishi said.

This means it is decision with Rs. 1,000 crore at stake. Without a clarity, it is difficult to take a decision, MSI managing executive officer (Marketing and Sales) Mayank Pareek said. While inaugurating the 11th Auto Expo last week, heavy industries and public enterprises minister Praful Patel had said that there is a misconception in India that diesel is not a clean fuel. While in Europe and many advanced countries, we are seeing that a lot of automobile manufacturers are moving away from petrol technology to diesel versions. We in India still have misconceptions, he had said.
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Used Toyota Cars - Best Premium Cars

By Archana Unique Roy Toyota Motors was introduced 6th October, 1997. It is a multinational corporation and considered as the world's largest automaker. New Toyota cars always judged as a luxury possession. However, people who cannot afford brand new car can easily purchase used Toyota cars. 2 EXI, Accord, City, City ZX, Civic, Civic Hybrid and CR-V are some of the best model offered by Toyota Motors. Used Toyota Accord: This model is gaining immense popularity due to its leather interior. Dual zone automatic climate control system, exclusive progressive self illumination LED gauges, in dash 6 CD changers with advanced acoustics and multi functional keys with integrated remote. Civic Hybrid: It is one of the most remarkable premium category cars for fastidious Indian car buyers. Beige and black interior color combination, 3-spoke leather wrapped steering wheel, tilt and telescopic power steering, 6 CD Changer and rear glass printed antenna among others. This car comes in five different variants such as Civic 1.8V MT, Civic 1.8V AT, Civic 1.8S MT, Civic 1.8S AT and Honda Civic Hybrid among others. CR-V: Meeting the speculations and expectations, CR-V is a product of Honda Siel Cars India. HSCI has introduced the 'New Honda CR-V' in three different variants. Honda Accord and Honda Shine are two different Variants of this model. If you are starting calculation of its features, you will be really satisfied. Re-formed hood, Oval shaped fog lamps, a fresh 2-step front grille and front bumper designing are some of the best features associated with this model. Its safety measures include 6-airbags, Side-airbags and Side curtain airbags with OPDS among others.

Archana Unique Roy is an author for Freeads Classifieds. Freeads Classifieds gives a onestop solution for all your free ads like used Toyota. The team of free ads Classifieds in India helps you find the right and legal track to the land of your dreams worldwide.
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Toyota Tops Among Car Brands

By Matthew Keegan Despite having recalled millions of its vehicles in 2009 and 2010, and following a devastating earthquake and tsunami that tested its Japanese infrastructure, Toyota Motors is recognized by consumers as the top car brand in the world. Toyota's recognition comes as part of a survey conducted by BrandZ which asked hundreds of thousands of consumers in 31 countries their opinion of many well known brands. Among automakers Toyota placed #27 in a list headed Apple and Google. Runner up to Toyota was BMW, the German automaker. BMW placed at #30 in the overall list. Historic Changes Toyota's strong placement comes as the entire automotive industry works through some historic change including the near demise of General Motors and Chrysler, and the rise of the Chinese automobile industry. The market is changing rapidly as new electric vehicles such as the Nissan LEAF hit the market and as consumers demand safer, more fuel efficient and environmentally responsible vehicles. BrandZ noted that the auto industry is due to go through some enormous changes over the next few years as China's own car industry flexes its muscles. As recently as 2007, the quality of Chinese cars was a non-factor. Today, Chinese manufacturers have been working diligently to close the quality gap and it is expected that by 2016, Chinese cars will be offer comparable quality to American cars. We'll also see several Chinese automakers introduce its cars to the American market beginning this year.
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The BrandZ survey recognized the Top 100 brands for 2011, valuing each brand accordingly. Toyota's value is pegged at $24,128,000 or about $1.7 million ahead of BMW, last year's leader. The third through fifth spots were occupied by Mercedes, Honda and Porsche. Ford Brand Occupying the sixth through tenth spot are Nissan, Volkswagen, Ford, Audi and Lexus. About Ford, BrandZ noted that the automaker has been building up goodwill for itself as the company avoided the bankruptcy fate of its American competitors, GM and Chrysler. Moreover, the marketing company cited Ford for making use of social media, such as Facebook, to introduce new products such as the Ford Explorer. Ford is also a huge TV advertiser, sponsoring "American Idol" and "The Amazing Race," two of the more popular reality shows. Not on the list, but expected to rise are the two major Korean brands, Hyundai and Kia. BrandZ noted that the two automakers have a ripped a page out from the Japanese playbook and are bringing exciting new cars to the market including the Hyundai Sonata and Kia Soul. Expect that the both brands will challenge the leaders even as the Chinese brands begin to flex their muscles.
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Toyota Motor Corporation

By Brenda Williams The Toyota Motor Corporation was founded by Kiichiro Toyoda in 1937 with its headquarters located in Aichi, Nagoya and Tokyo, Japan. As of current surveys and estimates, Toyota is the world's largest vehicle manufacturing company. Toyoda founded the company in 1937 as a spinoff of the Toyota Industries Company, founded by his father. Their first product was an engine in 1936 and its first vehicle was the Toyota AA in 1936. The Toyota AA was a passenger car. Toyota owns and operates Lexus and Scion while having a stake in Isuzu and Yamaha. As did every other vehicle manufacturing company did, Toyota played a part in World War II transportation. They produced a line of trucks for the Japanese Imperial Army that were kept simple in design because of the war shortages. These trucks had only one headlight on them, in the center and front of the hood. There was a scheduled bombing raid on the manufacturing plants in Aichi by the Allied forces but it never took place because the scheduled date came after the peace treaty to end the war in the Pacific Corridor had been signed. Toyota became popular in the United States in the decade of the 1970s because of the fuel shortage crisis. American were looking for smaller vehicles with better fuel economy or gas mileage. The Toyota model called the Corolla was a perfect fit for Americans. Toyota has sold over 30 million Corollas since its release in 1966. It is easily the most popular and successful compact car on the market today throughout the world.
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Toyota has been such a successful company since its founding in 1937 because its employees follow a 14 point production system known as The Toyota Way. Their 14 point philosophy is as follows: "Base your management decisions on a long-term philosophy, even at the expense of shortterm goals. Create continuous process flow to bring problems to the surface. Use "pull" systems to avoid overproduction. Level out the workload. Build a culture of stopping to fix problems, to get quality right the first time. Standardized tasks are the foundation for continuous improvement and employee empowerment. Use visual control so no problems are hidden. Use only reliable, thoroughly tested technology that serves your people and processes. Grow leaders who thoroughly understand the work, live the philosophy, and teach it to others. Develop exceptional people and teams who follow your company's philosophy. Respect your extended network of partners and suppliers by challenging them and helping them improve. Go and see for yourself to thoroughly understand the situation. Make decisions slowly by consensus, thoroughly considering all options; implement decisions rapidly. Become a learning organization through relentless reflection and continuous improvement." Toyota employs roughly 316,000 people worldwide and all of them have to follow these 14 points to be a successful employee. Smart business transactions and strong customer service has been the staple of the Toyota Company since its inception in 1937. Toyota also provides financial advice under their Toyota Financial Services division and they also manufacture a variety of robots and concept cars.
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Toyota To Supply Engines To WilliamsF1 in 2007

By Mark Clarkson Ford Fiesta PowerShift AT w/ Zero Maintenance Transmission. Book Now! British Formula One racing team WilliamsF1 announced last Thursday, July 27, that Toyota Motors will be the official engine supplier of WillilamsF1 for the next three consecutive years. In accordance with this, WilliamsF1 will end its one-year partnership with Cosworth, which is its current engine and transmission supplier. This will leave Cosworth without any supported racing team in the upcoming 2007 season. Toyota will also have to make their final decision on whether to abandon their own racing team to provide their full support for WilliamsF1, or to continue their F1 team. The agreement was signed by both companies and will take effect starting 2007. According to the terms of agreement, WilliamsF1 will utilize engine specifications the same as the engines used by Panasonic Toyota Racing or the Toyota F1. Both racing teams are looking forward to attain essential benefits of their partnership. "We are delighted to be supplying Williams with engines from 2007 and working alongside a team rich in history and Formula One spirit," said Kazuo Okamoto, the Executive Vice President of Toyota Motors. John Howett, President of Toyota Motor sport also said: "We are pleased to be selected as the engine provider to Williams and look forward to establish a strong relationship with them. We look forward to both teams using each other as a comparative benchmark from which
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each can improve its own performance and to competing with each other at the front of the grid." The Team Principal of WilliamsF1, Frank Williams, stated, "This agreement is the cornerstone of Williams' challenge for the World Championship. Toyota is an impressive and remarkable industrial giant, with the most phenomenal reputation for achieving the goals it sets itself. We are proud to have secured their support in our efforts to return to our competitive best."
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Toyota Motor Company Developing Low Cost Car

By Jim H Crow As far as automakers are concerned, the three most important emerging markets are China, Brazil and India. Many of the world's largest automakers have started to focus their expansion efforts on these three countries and for good reason. China has helped Audi expand its sales growth the most, and the company has recently overtaken Mercedes-Benz in sales this year. Most of this is thanks to its long time successful operations in an exploding Chinese auto market. Many automakers are making cars especially for their customers in these markets and the Toyota Motor Company is following suit. Toyota is currently in the developing stages of a new low cost car made specifically for customers in China, India and Brazil. The price of the car is set to cost around $11,000 making it more affordable for the masses. With such a low price car Toyota has the chance of gaining a massive amount of sales in these countries with some of the largest populations in the world. Toyota is known for affordable and reliable cars around the world, and I am sure their new car will affirm this reputation. If successful, Toyota's new low priced car could help it maintain its status as the largest auto manufacturer in the world and maybe even help the company attain new heights in automotive sales that we never thought possible. The only obstacle the company has to overcome is the fact that they currently have a very limited presence in these countries. With such small brand awareness it will be a little harder for Toyota to initially convince buyers to purchase their cars over ones from other manufacturers

who already have a well established presence in these countries. The new car supposedly has a targeted launch of 2012, but Toyota has declined to confirm any details.
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Toyota Announces Plug-In Hybrid Electric Vehicle will be Ready by 2010

(NaturalNews) The Toyota Corporation intends to develop a plug-in hybrid vehicle for its demonstration fleet by 2010, according to an announcement made by Chief Executive Officer Katsuaki Watanabe.
The planned plug-in hybrids are already under development, with two prototypes currently undergoing demonstration tests by researchers at the University of California. But while existing prototypes operate with nickel-metal-hydride battery packs, Toyota aims for its new hybrids to be equipped withlithium-ion batteries.
Lithium-ionbatteries, already widely used in consumer electronics, provide more energy per unit weight than older nickel-metal-hydride batteries, and can store a charge for longer when not in use.
Watanabe cautioned that while successfullithium-ionbatteries have already been developed for hybrid electric automobiles, it is premature to assume that such batteries can be mass produced with existing techniques
"As of today in the lab, the small volume of lithium-ion we have already developed is closer to the level we are satisfied with, but that is only in small quality," he said. "There is a huge difference between small volume and mass production of lithium-ion."
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The remarks were interpreted as a response to General Motors' (GM) alliance with battery maker A123, which has so far failed to deliver mass production of lithium-ion batteries.
Toyota's other planned efforts in the area of fuel efficiency include the unveiling of new hybrid-only models in 2009, increased investment in the production of ethanol from wood waste, the expansion of a joint Panasonic-Toyota batter factory, the introduction of "clean diesel" V-8 versions of the Tundra pickup and Sequoia SUV and the sale of 1 million hybrid vehicles by 2012. In addition, Watanabe announced the company's intention to meet California's 35 mile per gallon fleet standard "well in advance" of the 2020 deadline.
Unlike competitor GM,Toyotais conducting all of itsresearchin-house, rather than in partnership with small or start-up companies. According to Watanabe, this will make technological development "faster and more efficient."
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Toyota looking to develop ethanol-powered vehicles for U.S. market

Wednesday, July 19, 2010 by: NaturalNews (NaturalNews) As gas prices continue to soar, American drivers are desperate to find cheaper solutions for the morning commute. Automaker Toyota -- famous for pioneering gasolineelectric hybrid technology -- is prepared to supply that need by producing vehicles powered by ethanol and other alternative fuels. "We're already developing vehicles that can operate in ethanol-rich Brazil," said Toyota North America President Jim Press on Tuesday. "We're optimistic that we can offer similar vehicles to American consumers." Press did not expand on the company's plans for flexible fuels, but noted that Toyota would be expanding its hybrid technology, spearheaded by the Prius model, and is currently developing a plug-in hybrid. "Hybrid technology can be teamed with every other promising technology to make it even more efficient and fuel-stingy, whether it's high-tech gas engines, clean diesels, biodiesel, ethanol, plug-in hybrids or hydrogen fuel cells," Press said. Interest in hybrids has grown proportionately to skyrocketing gasoline prices, but the vehicles still represent a small portion of the overall U.S. market. Roughly 40 percent of the United State's oil still goes to gasoline demand for traditional vehicle use, government figures state.
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While Toyota is enjoying some success in the hybrid market, American-based competitor Ford has reduced its focus on the technology, moving away from its proposed goal of building 250,000 hybrid vehicles annually by 2010. Ford seems skeptical of the ideas that hybrids will improve the environment, reduce America's dependency on foreign oil, and that enough customers will participate to make it a reasonable investment. Congress is still being lobbied by some U.S. automakers that have already committed to blended fuels. They want the government to provide tax breaks and other help in renovating plants to make hybrid production more cost efficient.
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Ford ditches hybrid car pledge amid profit pressures; Toyota remains top hybrid producer
Friday, June 30, 2006 by: NaturalNews (NaturalNews) Only nine months after pledging to build a quarter of a million hybrid cars, Ford is going back on its promise. Instead, chairman and chief executive Bill Ford says the company will commit resources to improving fuel economy and CO2 performance in its conventional motors. According to a Ford spokesperson, an internal panel of experts analyzed customer interest in hybrid cars and did not feel that there was enough demand to warrant the expense of building 250,000 hybrids. These cars, which run on an electric motor and battery as well as gasoline, cost significantly more to build than ordinary models. The announcement comes as the Ford's financial woes continue to grow. This week Standard & Poor's downgraded Ford's credit rating and warned that its two most profitable segments -sport utility vehicles and pick-up trucks -- are under pressure. Ford already plans to cut 30,000 jobs by the year 2012, although few details have been given about where reductions will take place. Environmental groups are not happy about Ford's announcement. This is the second time Ford has changed plans to build more environmentally friendly vehicles -- in 2001, the company backed out of a commitment to improve the fuel efficiency of sport utility vehicles. Toyota continues to be the leader in hybrid cars. Worldwide, Toyota has sold more than 500,000 hybrids since 1997, and hopes to increase that number to 1 million hybrids each year
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by the early 2010s. To achieve that goal, Toyota plans to cut the cost of manufacturing hybrid powertrains in half.
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10 Articles on Hyundai
Hyundai Motors Tops Four Segments In Reliability
By Glady Reign. The Next Gen i10 getzprime.co.in/Hyundaii10 Fully loaded with features End of the road for the competition The All New Sonata www.Hyundai.com/Sonata Above Expectation.Beyond Comparison Check the Globally Acclaimed Sedan Strategic Vision recently announced the winners in its Top Quality Index(TM) (TQI) which showed the Korean car manufacturer Hyundai Motors having five segment leaders. The Hyundai brand has three leaders while the Kia brand has two. This year marked the first time that the Korean firm managed to take four segments. The California-based Strategic Vision announced the leaders in 19 segments of the United States auto market in terms of quality. The Hyundai brand posted the most wins with three and is equaled only by Japanese brand Nissan. With Kia's two wins, Hyundai Motors has the most auto models awarded the top spots on their respective segments. The Ford Motor Company and the BMW Group each has three with MINI taking two segments for the BMW contingent. General Motors, Honda, and Mercedes topped two segments. Dodge, Lexus and Volkswagen brands each took a segment. BMW has the most points marking the eighth out of the past nine years that the German car company has achieved the feat.
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Top Quality Index(TM) is the measure of how car owners are satisfied with their vehicles. The study involves questioning car owners on the different aspects of car ownership to find out whether they are satisfied with their vehicle's reliability or not. This year's list is devoid of any Toyota vehicle even though their TQI scores have increased and improved. While Toyota and Lexus still leads the industry in reliability, they now shared this distinction with other car brands such as Honda, Hyundai, Infiniti and even Ford. The reliability of Ford vehicles is evident in the Expedition EL which tops the Large SUV segment. According to Strategic Vision, the Expedition EL leads its class with a very wide margin and has fewer problems than other vehicles in its class. The reliability of this SUV can be likened to that of a Toucan cold air intake system. Hyundai Motors vehicles which topped their segments according to Strategic Vision include the Hyundai Azera. The Azera topped the Large Car segment in the study conducted by Strategic Vision. The Kia Sedona and the Hyundai contingent were tied with the Nissan Quest in the Minivan segment. The Hyundai Santa Fe meanwhile topped the Small SUV segment. For the Medium SUV class, the winner according to Strategic Vision is the Kia Sorento. According to Dr. Darrel Edwards, the Founder and Chief Executive Officer of Hyundai Azera Strategic Vision: "Even though Hyundai is often overlooked by the US customer, Hyundai's success in 2007 is not surprising given its' current products and press in leadership that is looking to the near and distant future with new designs from styling to powertrain."
Meanwhile, Alexander Edwards, the President of Strategic Vision, has this to say: "With automotive corporations now doing a terrific job in providing vehicles with minimal
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problems, the Cues of Quality (those product attributes that signal quality and create customer Trust) have a greater impact on the purchase decision. Perceived Quality has the power to change customer's perceptions of a vehicle from being 'interesting' to eventually considered and purchased." He added that: "In the past, one could count the number of problems per vehicle; but for automotive customers today and tomorrow, a comprehensive and integrated perception of the ownership experience will be what drives the decision making process." Glady Reign is a 32 year old is a consultant for an automotive firm based in Detroit, Mi. she is a native of the motor city and grew up around cars hence her expertise in the automotive field.You can also visit Toucan cold air intake [http://www.coldairintakedirect.com/brands/toucan.html] for more information.
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Excellent Product From Hyundai Motors

By Archana Unique Roy
Perfect combination of style, luxury, power and performance, Hyundai Accent is an excellent product from Hyundai Motors in India. It is midsized sedan looks very powerful and attractive. Buyer can accomplish their vehicle needs easily and conveniently. This automobile promises to provide smooth sailing driving experience to the driver. With advanced and refined engine quality and perfect interiors, Hyundai Accent clearly running ahead from its other competitors in sedan category cars. Check the Engine Specifications of Accent This car is powered with 1495cc SOHC in-line-4-cylinder engine that produces a power of 94 bhp @ 5500 rpm, with an outmost torque of 123 Nm @ 3500 rpm. Power modification and economy is best demonstrates by its alpha engine, which is prepared with harmonically balanced cranks. The engine is designed with high velocity intake and wear out ports, tumble airflow, dual intake valves and asymmetric rockers. Safety Specification in Accent The passive and active safety specification of Accent offer high level of protection to its passengers. The anti-lock disc brakes are outfitted with electronic-type brake power distribution, which promise shorter stopping distance and keep away from accidents. You can enjoy a safe driving with 3-point safety belts. Additional, safety features include collapsible steering column, Airbags, child-safety rear door locks, rear defogger and central door locking.
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Hyundai Accent is available in five different variants which include GLE, GLS, Viva, Viva CRDi and CRDi. You can also choose Hyundai i20 for your needs. It is another excellent luxury car and perfect for family travelling and personal uses.
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Hyundai Motor Company May Acquire Hyundai Engineering and Construction

The Hyundai Motor Company was originally part of a much larger company called Hyundai. Hyundai was founded as a construction company in South Korea and the company eventually grew to have several large divisions which also included Hyundai Engineering and Construction, a major construction company carrying projects out throughout the world. Unfortunately, due to the founders death and a financial crisis in Asia in the late 90's, the company's different divisions had to be split up. The Hyundai Motor Company division has since grown to become one of the most successful company's in the world, and is now eying the potential benefits of reuniting the automaker with Hyundai Energy and Construction by purchasing the currently for sale construction company. Hyundai's executives have been discussing the potential business advantages of purchasing Hyundai Engineering and Construction, and insist that they are not looking to buy the company just to simply reunite with the Hyundai Motor Company, although that would be a nice bonus. The addition of a construction division to the company could help diversify the company as well as help with the implementation of infrastructure of the company's electric vehicles. Hyundai has been aggressively going after an electric vehicle program and has recognized that in-home and commercial charging stations are an integral part of the success of their electric vehicle sales worldwide. If Hyundai does find a way to utilize Hyundai Engineering and Construction than it could definitely give the automaker a huge advantage over other company's as they struggle to find out how to implement the infrastructure needed for their own electric vehicles.
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Hyundai - Fourth Largest Auto Maker Company

By Gurg Sumit Kumar Hyundai Motor Company is a South Korean car maker. It is part of the Hyundai group of companies. The group was founded by Chung Ju-yung as a construction company in 1947. Hyundai Motor Company is the world' fourth largest auto maker. After the liberalization of the Indian economy, the company came to India to do business. The company soon became India's second largest car maker due to the success of its small car Santro. The company remained the second largest player in the industry for long. In February 2010, Tata Motors took back its second position in the market riding high on the record sales in January 2010. Hyundai has been doing quite well in India for last some months. The company had recorded 41.60% growth in sales at 52, 635 units in January 2010. It sold 16,155 units in the same period a year ago. Hyundai's products like Santro, i10 and i20 have seen great successes in the Indian car market. The compact car i10 was launched in India in 2007. The company launched a premium compact car i20 in India in December 2008. The car was first showcased at the Paris Motor Show in October 2008. The car also saw success in the Indian market. The compact car 10 has become the best selling model of Hyundai in India after surpassing the sales figures of another small car model Santro. Hyundai Motors India had unveiled the electric version of its compact car i10 at the New Delhi Auto Expo held in India in January 2010. The car may be launched a year or two. Equipped with a 49kW motor, the car was fist showcased at the Frankfurt Auto Show in 2009.
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Hyundai keeps launching new versions of its cars to keep the interest of car lovers intact in the cars of the company. The company launched LPG version of Santro, known as Santro Eco in 2008. The LPG version was priced slightly higher than the normal version. It came up with with separate petrol and LPG tanks and users had option to choose LPG or petrol mode.
Hyundai recently inaugurated a new dealership in Mumbai in February 2010. It was 46th dealership of the company in the Western region.
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Hyundai Motor Corporation's Researching and Developing

By Thomas Gavaghan Competitive Alternatives www.competitivealternatives.com Guide: International Business Costs Download the study now! It is becoming more evident of Hyundai Motor Company's continuous growth in the United States automotive market. With the 2009 Motor Trend car of the year, Hyundai is quickly picking up market share in hopes of taking more of the United States market that has been dominated by giants such as Toyota Motor Corp. With tough market conditions globally Hyundai has been able to perform extremely well in 2009. While sales have been on an increase, expense management has become a focal point for all auto makers. One area where Hyundai is not reducing their costs is in research and development in hopes of advancing their product. The company increased their development expense from 3% of revenue in 2008 to 5% in 2009. With fiscal year ending December 31, 2009, Hyundai had increased revenue by nearly 17% in the first three quarters ending September 30, 2009 then the previous year. In that same period, research and development costs went up from 410.9 billion Korean Won to 585.7 billion Korean Won. That is a 43% increase from 2008. Competitors of Hyundai however are not mimicking this increased line item. A much larger company, Toyota Motor Corporation noted in their 2009 annual review that research and development costs were reduced by 54.8 million or 5.7% of revenue from 2008. This was a part of their overall decrease in cost of products sold for automotive operations to

offset the decrease in units sold. Toyota's net revenues took a 21.9% hit for 2009. Toyota Motor Corporation spent 904.0 billion total on research and development. The 5.4% reduction is steep considering that the same expense was increased by 7.6% or 958.8 billion in 2008. Seeing operating income for Toyota reduced by 2,731.3 billion for 2009 explains why period expenses, like research and development, needed a cut. Toyota writes that it is expecting to increase its funding for research and development considerably for the 2010 fiscal year. Even with revenue being up for Hyundai, the increase in their research and development spending must be offset, at least partially by other expenses. One notable expense cut was director salaries. Through the end of June 2009, salaries for Hyundai executives were down almost 14% from the same mark in 2008. Along with that reduction, Hyundai was able to trim other selling and administrative expenses by 12%. These figures should be positive for investors, as the company has taken a proactive approach at bettering their product at the expense of executive salaries. While Hyundai has taken a risk by increasing their research and development costs by 43% it could prove to be of benefit in future automotive sales. That's the hope of Hyundai executives at least. Current market demands are forcing automakers like Hyundai and Toyota to develop the most efficient automobiles, while also keep them cost effective for consumers. By increasing the amount spent on research and development Hyundai is rapidly advancing their energy efficient automobiles. Hyundai was able to thrive in a tumultuous 2009 year for auto makers and looks to be rising fast. What was once seen as a sub-par automobile company could now be researching and developing its way up the manufacturing ladder.
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How Hyundai Is Shaping the Auto Industry

By Matthew Keegan
It should be as plain as the nose on your face that Hyundai Motors is a winner. When combined with its Korean cousin, Kia, the Hyundai Kia Automotive Group is ranked as the fourth largest automaker in sales, behind GM, Toyota and Volkswagen, but ahead of the Ford Motor Company, Chrysler and Honda. Quite suddenly, the South Korean automotive manufacturer is a force to be reckoned with, a company on a quest to overtake Toyota and eventually lead the global automotive market.
Single handedly, Hyundai-Kia is shaping the auto industry, forcing competitors to reexamine product offers to build cars that consumers want. The following are some ways explaining how Hyundai is dictating how everyone else should build and sell cars:
Hyundai offers value -- Smartly, Hyundai continues to price its cars slightly below competing models, offer sticker prices about 3 to 5 percent lower than comparable models. But, the savings are even more significant because Hyundai cars offer higher content or trim levels than similar models. For example, the Hyundai Elantra offers a six-speed automatic transmission, heated seats and top of the range gas mileage, beating Toyota at its own game. The Toyota Corolla, incidentally is getting updated faster because the current Elantra is quite simply the better car.
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Hyundai offers an amazing warranty -- What better way to tell customers that you back them by offering a warranty that no else is matching? The Hyundai 10-year, 100,000 mile warranty covers powertrain parts (engine and transmission) and its 5-year, 60,000 mile warranty covers many other Hyundai parts. A 7-year rust warranty also included.
Hyundai guarantees trade-in value -- Buy a Hyundai today and the automaker will guarantee what it will be worth two, three or four years from now. This guaranteed trade-in value is something no other manufacturer is offering and is a "peace of mind" strategy for new car buyers. No longer will customers have to worry that a car they purchase today will drop precipitously in value tomorrow.
Hyundai offers excitement -- Hyundai has employed a European strategy for selling its cars in America, one that seems to be working. In Europe, Mercedes and BMW sell a wide variety of vehicles, not just luxury cars under the same label, but they wouldn't dare do that in the United States. Hyundai has taken a bold approach by selling its Genesis and Equus lines under the Hyundai brand and is successfully selling upscale, even luxury models in the same showrooms as its small cars.
Hyundai certainly isn't perfect, but the automaker has proven that it has the right strategy in place a winning formula other automakers should adopt. Sales of Hyundai and Kia models continued to rise in the Great Recession, a feat only Subaru can claim. All three brands have dared to exploit the market, by giving customers value, reliability and quality, something every manufacturer should keep in mind going forward.
Matthew C. Keegan is editor and publisher of "Auto Trends Magazine." Matt is also a contributing writer for Andy's Auto Sport and affiliated websites, an aftermarket supplier of quality auto parts including bumpers and wings.
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Blue Hybrid Concepts Reveal Hyundai's Direction

By Matthew Keegan The 2010 Paris Motor Show has offered a number of interesting first time reveals, vehicles just now hitting the market and others planned for release over the next 3-4 years. Major auto shows are always good indicators where the market is headed and which vehicles we'll be driving a few years out. Korea's Hyundai Motors is on a tear, rising from the eleventh largest automaker in the world in 2000 to the fourth largest manufacturer in 2010. The company has improved its image and has expanded its product lines, building cars which offer more content and are priced slightly less than what its competitors are offering. Paris Motor Show In Paris, the two vehicles creating much of the buzz for Hyundai are a pair of concepts. Concept vehicles are just that -- ideas -- with no firm plans to build them. Yet, Hyundai has indicated previously that several models they'll be showing at auto shows this year and next will provide an excellent indication where the automaker is headed. The two concepts offered at the Paris Motor Show are the ix20 Blue and ix35 hybrid models which are expected to become part of the company's existing leading edge Blue DriveTM program. These vehicles are part of Hyundai's effort to advance environmentally conscious technologies and assume fuel efficiency leadership worldwide. Gas and Diesel Some of Hyundai's new models will utilize Hyundai's all-new 1.0-liter Kappa gas and 1.7liter U2 diesel engines. Likely not in the U.S., in Europe, Asia and wherever else small gas

engines and diesels are likely to be embraced. However, that may soon change as far as the United States and Canada are concerned. Each engine features several environmental enhancements including the use of highperformance, low-friction engine oil to improve combustion efficiency, optimize the gear ratio and increase engine efficiency. Stop and Go Also revealed at the Paris Motor Show is Hyundai's new Idle Stop & Go (ISG) system. This particular engineering innovation turns off the engine when the car is at a standstill and the gearbox disengaged, such as at a traffic light. When power is needed, the engine instantly restarts the moment the clutch pedal is depressed. Hyundai claims that this technology is especially effective at reducing emissions and fuel usage in city traffic. Along with ISG, Hyundai is including an alternator management system to maximize energy regeneration while braking in a bid to provide good acceleration performance by decreasing the alternator workload. Other Changes Hyundai is also making good use of underbody panels on at least one model, the i30 Blue, in an effort to cover the drag-inducing areas found on vehicles which adversely impact fuel economy. Some Hyundai models offer reductions on brake pad drag on the discs in addition to wheels fitted with low rolling resistance tires, which are inflated to a higher pressure. Yes, Hyundai is continuing its relentless push upward. Though they are far from having the sales numbers enjoyed by the current Big 3 -- Toyota, General Motors and Volkswagen -- the company has its eyes set on being number one, a possibility that was unthinkable just a few years ago.

Matthew C. Keegan is a freelance writer who resides in North Carolina. Matt is a contributing writer for Andy's Auto Sport an aftermarket supplier of quality parts including coilovers and vertical doors.
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Hyundai Santa Fe Automatic Version Hits Domestic Market

By Raja Ji Hyundai Motor India Ltd. (HMIL), India's largest exporter and second largest manufacturer of cars has launched the automatic transmission equipped variant of its luxurious SUV Hyundai Santa Fe in India. Hyundai has already launched Fe last year in the month of October and sold almost 1100 units of Santa Fe till date. This new version of the Santa is available with a six-speed automatic transmission with more advanced features such as smart key and push butting start that ensures convenience with one-touch operation and new Supervision cluster in the instrument panel improves its clarity. Hyundai Fe price in India is Rs. 24,36,500 lakh (ex-showroom price Delhi). In the words of H.W. Park, Managing Director and Chief Executive at Hyundai Motors India, the Hyundai has launched it's SUV Santa Fe last year in Indian auto market and has been extremely well received by customers. With the new Automatic Transmission variant Fe further improves the value of company in India. The new variant will continue using the same engine as the current Fe 4WD. Hyundai Santa review shows that the car adorns a a 2.2 liter Common Rail Diesel injected engine that delivers a maximum power of 197 PS at 4000 rpm and 436 Nm of torque at 1800 to 2500 rpm. The hi-tech engine, with huge power and ARAI certifications, the car offers an excellent mileage of 11.72 kilometers to a liter. The car has got a five star safety rating by NCAP, New Car Assessment Program.
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The car is fully loaded with numbers of active and passive safety features such as electronic stability program (EPS) and anti-lock braking system (ABS)with electronic brake force distribution (EBD) to avoid skidding and to ensure greater driving stability. The six standard Airbags and active head rests are also fitted in the car which greatly enhances the safety of passengers and driver. Santa AT variant comes with various advanced features such as navigation unit, steering mounted audio and phone controls, automatic climate control with double air-conditioning like in the manual transmission model and a 2-DIN in-car entertainment system with AUX and USB. The four wheel drive Santa Fe AT variant is available in five different colors. According to the Hyundai India, the addition of new automatic transmission system to its popular four-wheel drive SUV Santa Fe, offers a smooth and stress-free driving. The four wheel drive Santa AT variant is available in five different colors. According to the Hyundai India, the addition of new automatic transmission system to its popular four-wheel drive SUV Fe, offers a smooth and stress-free driving.
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Hyundai Cars - The Second Largest Car Company in India

By Suresh Sharma a long way to go considering its population. The demand of cars is increasing, making the Indian market a very competitive one. Many car companies from across the world have launched their products here. Many multinational companies have succeeded in the market with various products. Similarly, Indian car companies have made their mark in the market. One such company is Hyundai Motor India Limited. Hyundai Motor India Limited is a subsidiary of Hyundai Motor Company. Hyundai is the sixth largest car manufacturer in the world. Hyundai India ranks second in car manufacturing companies in India. Hyundai India has huge and reputed automotive companies as competitors. Companies like Honda, Maruthi, Tata Motors and Mahindra & Mahindra are well established auto companies to name a few. Hyundai Cars India has covered manufacturing most of the car types in the industry. It manufactures sedan, SUVs and also Hatchback cars. This has proved useful for the Indian market. It also plays an important role in increasing Indian economy. Some of the Hyundai cars in India are listed below: 1. Santro Xing 2. Hyundai Getz Prime 3. Hyundai i10 4. Ascent

5. Verna 6. Elantra 7. Sonata 8. Tucson Hyundai India has two hatchback models: Santro Xing & Getz. Santro Xing has been popular selling car among middle class Indian consumer. It has been Hyundai India's favorite and largest selling car. Hyundai Getz Prime is a great combination of looks and power. This model is equally popular among the middle class population in the country. The company has both petrol and diesel variants in Getz Prime. Hyundai has four Sedan models - Ascent, Verna, Elantra and Sonata: 1. Ascent GLE looks wonderful and has got pleasing interiors. 2. Verna is spacious and looks compact from outside. 3. Elantra is perfect if you are looking for an executive vehicle. Its body is designed with European looks. The target consumers for this car would be upper middle class. 4. Sonata is again an elegant vehicle manufactured by Hyundai. Is has both petrol and diesel variants. This is again targeted the upper middle class consumers. Off late, there have been many launches in the market by lot of companies. Hyundai India is also trying to make its mark in the market by launching new models.
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Hyundai And Cadillac Receive Top Marks In Safety Tests

By Jacqueline Star Purchasing a new car can be a daunting task. There are so many things to keep in mind; styling, amenities, options and pricing. One of the most important things to consider when making a vehicle purchase should be its safety features and crash test results. The government and the IIHS conduct annual crash tests and the results aren't always pretty. However, three cars which passed the test with remarkable high marks are the Tucson SUV and Sonata from Orange County based Hyunau and Cadillac's stylish CTS. The Sonata from Orange County based Hyundai Motors has a reputation for being an affordable and efficient family sedan. However, the Sonata really makes its mark by earning a full five star rating in 2010 tests conducted by the IIHS (Insurance Institute for Highway Safety). Passengers have the option of selecting from a four cylinder or a six cylinder engine. Despite its low sticker price this auto offers a refined and well-designed cabin with comfortable seating for all passengers. A relaxing atmosphere is emphasized via the blue backlit gauges. Hyundai Motors has another winner on its hand with the 2011 Tucson sport utility vehicle. It is interesting to note that the Tucson actually received a "poor" rating in 2009 for roof strength but due to significant changes Hyundai garnered praise for the exact same test in 2011. Not only is this SUV safe but it's reasonably priced with a base cost of around eighteen thousand dollars. The base model comes with a four cylinder 2.0 Liter engine with 176 hp while the GLS and Limited trims come with a 2.4 Liter engine with 176 hp. Features include

a USB port, power doors and windows and a driver seat that can be adjusted for your convenience. The CTS from Cadillac also achieved top points and high scores with its CTS. In 2011 this vehicle was awarded the distinction of being named "Top Safety Pick" from the IIHS. The CTS is an upscale midsize auto with a stylish exterior and a thunderous engine with a lot of power. The 3.0 Liter V6 outputs 270 hp and 22 lb feet of torque and the 3.6 Liter V6 puts out 304 hp. The cabin is luxurious and upscale thanks to wooden accents throughout the cabin. The CTS is priced at the $34k range.
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10 Articles on BMW
2013 BMW ActiveHybrid 5

By Marty Bay BMW has unveiled its first midsize sedan that uses the hybrid technology in the US at the 2012 North American International Auto Show in Detroit. This midsize hybrid sedan is referred to as the "2013 BMW ActiveHybrid 5." Just like any hybrid model, this car was specifically designed to consume lesser amounts of fuel and provide an impressive road performance when driven. In addition to this, the ActiveHybrid 5 is also expected to compete with other hybrid models in the segment. With a starting price of about $61,845, this version of BMW's hybrid is equipped with a 3.0liter in-line 6-cylinder engine with TwinPower turbo. This is mated to an 8-speed automatic transmission and this is capable of producing a maximum power output of up to 335 horsepower. Since this is a hybrid vehicle, the ActiveHybrid 5 is also using an electric motor that provides an additional 55 horsepower and 155 lb.-ft. of torque to the 355 horsepower produced by the in-line 6-cylinder engine. The electric motor derives its energy from the 96cell lithium ion battery installed on the vehicle. The electrical charges stored on the 96-cell lithium ion batteries don't easily gets drained since this is automatically charged when the vehicle is running if gasoline mode as well as through regenerative braking. Since this hybrid vehicle is using both the gasoline engine and the electric motor as its power source and the two power sources are usually taking turns in propelling the vehicle, the overall fuel consumption of the car is reduced at a significant level. Thus, the vehicle owner is given the chance to earn greater savings from reduced fuel expenses. Aside from that, its
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fuel-efficient feature makes this car an ideal vehicle for car buyers who are after for greater fuel efficiency. The good with this car is that it is still capable of providing the best running performance despite the fact that its fuel consumption was reduced. In fact, the ActiveHybrid 5 sprints from 0 to 60 miles per hour in 5.7 seconds. However, the vehicle's most notable characteristic is its capability of running in pure electric mode at a distance of 2.5 miles with an estimated top speed of 37 miles per hour. As soon as this vehicle is released into the market, this vehicle would surely provide a stiffer competition for the Lexus GS 450h, the Mercedes-Benz E400 hybrid that was recently released, and the Infiniti M Hybrid.
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How to Remove a BMW 525I Radiator

By Julio E Gonzalez The radiator of your BMW vehicle is custom designed to feature a system that regenerates the heat, sending it into different sections of the engine, which keeps the engine from overheating. Poor maintenance of the system can result in the build-up of corrosion elements in the radiator and heater core, creating clogs and leaks that decrease cooling performance. Proper maintenance of your coolant will go a long way towards extending the life of your radiator. The cooling systems on most cars are often much neglected, due to owner misinformed owners. The most vulnerable components in the entire system are the radiator and the heater core, which tend to be damaged by corrosion and electrolysis. If the engine overheats, the heat from the coolant can also damage sensitive plastic attachments and components. When replacing your radiator, you want to make sure that you replace it with a quality radiator due to their known overheating issues. Therefore, it may be a wise idea to install an aftermarket performance radiator that performs a better job of cooling. It is also recommended to replace your water pump, radiator hoses, thermostat, and any hose clamps. Overheating can damage all of these components; therefore, it is also a good idea to change out your old belts. In order to keep your engine functioning efficiently, you need to flush the cooling system regularly to keep any dirt from collecting in the BMW auto radiator and damaging the engine. Find the drain plug at the bottom of the BMW's radiator and place a drain pan below the plug. Take the cap off the top of the radiator, open the drain plug with an open end wrench and drain the radiator completely. Remove the upper radiator hose from the top of the radiator by unscrewing the hose clamp using a screwdriver and sliding the radiator hose away from the

outlet tube of the radiator. With a screwdriver carefully loosen the overflow hose clamp that is located next to the radiator cap and remove that hose. With an open end wrench unfasten the two transmission cooler lines that are connected to the radiator near the bottom from the radiator. Locate the electric coolant level sensor that is on the left side of the radiator. Unfasten the sensors with a screwdriver and then unfasten the sensor mount from the radiator. Then, loosen the air filter assembly mount on the left side of the radiator, undo the hose clamp and slide the hose off of the radiator. You will need to remove the bracket that sits on the top of the radiator by pushing up until the clamps pop open and finally sliding the radiator straight up until the unit is free from the vehicle.
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BMW Electric Cars

By Enid Glasgow BMW has long been a leader when it comes to producing high-quality, technologically advanced cars, so it is no wonder that BMW owners have been waiting (sometimes rather impatiently) for a BMW electric car. BMW has researched electric cars for decades, but, like other companies, never made any real strides in the area because of all the politics around the gasoline/electric debate. For a long time, American emission and MPG guidelines were stalled. Companies were allowed to continue to produce cars with low-MPR vehicles while other countries made amazing gains in that area. Recently, though, new efforts have been made to reduce the carbon footprints of American vehicles (meaning vehicles driven in America, not necessary produced there). Now the Environmental Protection Agency is placing new, stringent regulations in place that force companies to double their fuel economy within a set period of time. As a result, companies are finally producing environmentally friendly cars that do not pollute the air with their emissions. Very recently, in 2011, BMW made a definite public commitment to finally produce and release an all-electric car, the ActiveE. This is considered a gamble by some because the company is well known for its powerful gasoline-powered engines. They think BMW owners particularly like the gas-powered engines and will not be interested in switching to electricity. Knowing the skeptics, BMW promises to produce a "BMW quality" electric car that is sure to please owners who are used to great performance. The ActiveE will enter the market in the fall of 2011 and afford the driver approximately 100 miles of gasoline-free riding on just one
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charge. This is exciting news for the many BMW owners who have grown tired of paying the expensive premium gas prices. The ActiveE will accelerate from 0 to 60 miles per hour in about 9 seconds. This is not the type of speed sports car enthusiasts are used to, but it is comparable to the average family sedan. Because of the amazing MPC (miles per charge) rating, buyers should not be too disturbed by the reduced acceleration. All-electric cars are still very new to the market, so they are very expensive, so much so that the average car buyer will not be able to benefit from the gasoline-free ride. However, as industry leaders like BMW continue to create electric cars, lower-end companies will eventually follow suit, offering up more scaled-down, budget-friendly versions of the electric vehicles.
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Leasing Makes BMW 1 Series Affordable

By Simon Norman One of the popular choices people go for, especially on car finance, is the BMW 1 Series. Now I've spoken with a few BMW 1 Series drivers, and all of them have nothing but praise for them. One had already been through two M5's, a 540, a 740 and various Merc's and thinks his 130i is the best car he's driven! People say it's a small car, okay, it's not the biggest, but if you can think back to the older 3 series (like the ones featured in a recent Top Gear show), it has more room, not to mention much better and safer handling! Starting at 18,025 list price for the base model, the 1 Series isn't cheap for what is essentially a small family car. So one of the reasons people lease BMW is the legendary low depreciation. So despite the initial expense of the BMW marque, when you finance one based on its future value they are surprisingly good value especially on a leasing deal. Running costs are lower than average as well, with BMW's 'Efficient Dynamics' technology. On all versions, fuel economy and carbon dioxide emissions are among the best in the class. Diesels are especially frugal and are still very quick for an oil burner. As you would expect from a 'drivers' car, the driving position is spot on with plenty of adjustment. Superb body control, loads of grip and a balanced feel provided by the frontengined, rear-wheel-drive chassis, the 1 Series is sure to appeal to enthusiastic drivers. There is a choice of 120bhp 1.6 or 141bhp and 168bhp 2.0-litre petrol engines. Four 2.0-litre diesels, with 114bhp, 141bhp, 174bhp, or 202bhp are also available.
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The interior isn't as classy as the higher end BMW's but the build quality is still there. As is usually the case with BMW, long-term reliability is very good and this is reflected in how well the 1 Series rated in the 2010 JD Power survey. Features such as driver, passenger, side and curtain airbags, traction and dynamic stability control are standard on every model, as well as an alarm, immobiliser, remote central locking and deadlocks for security. As with most BMWs, the 1 Series has an excellent driving position, with a wide range of adjustment. Entry-level models have a full set of powered windows and a CD player, but if you want air-conditioning and alloy wheels you need to upgrade to the ES spec. Sport models cost the same as ES cars but have a multifunction steering wheel and foglights. SE cars include climate control and parking sensors, while M Sport models get a bodykit and firmer suspension. The latest 2010 BMW 1 Series cars will feature the technologies such as brake energy regeneration, start stop system, an electric water pump and an electric power steering. On its way this year is the long awaited M version, although it won't be called the M1 as BMW are keeping the name solely for the iconic M1 supercar of the late 70's. Instead it will be termed BMW 1 Series M Coupe, with an upgraded turbo version of the inline six promising an incredible experience. The standard 130i is plenty quick already! So if you're thinking of buying a smallish family car, you can do a lot worse than look at BMW 1 Series leasing deals. From just over 200 a month, you could be driving a very well made car with the badge to match. Or for a bit more cash, you can get yourself into trouble with the powerful sports variants! Whichever model you choose, a lease hire plan is probably the most affordable way of driving a 1 Series.
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What Makes BMW Special?

By Muhammad Ali Butt In 1917 World War 1 was finally coming to an end after nearly 4 years of brutal suffering and intense fighting; it was foreseen that the Germans would lose the war. BMW was originally an Aircraft engine manufacturer, for the Luftwaffe no doubt, was forced to stop immediately due to the 'Versailles Armistice Treaty'. This lead to the change of demographic as the company moved towards producing motorcycles in 1923, only when the restrictions of the treaty began to fade. It wasn't until 1928-9 that the manufacturer started to construct Automobiles. After many years of hardships the company has barely changed, the logo still stands elegantly above the likes of "FORD" with their new range of 'Focus' patrolling the streets soon. Fear, isn't a factor when it comes to BMW; allowing the company to flourish and design crazy compartments and wacky new wing-mirrors. It seems evident that the company itself has provided many a family with years of comfort and leisure while driving the roads of Britain. It doesn't just stop there BMW has revolutionised the way we perceive cars in our society; If It's not sleek and smart it's not BMW. In 2010 alone the company produced roughly 1.5M Auto-mobiles and nearly 120,000 Motorcycles; displaying BMW's confidence/dominance in the "Motor-Market". It would appear that the company doesn't hide behind their sleek, masculine designs as for last years 'April Fools Day' the company released information telling customers that they could change the colour of the 'BMW' logo to suit correlate to their political party - what a joke. If producing some of the world's most comfortable cars wasn't enough, owning the right to produce MINI's and ROLLS-ROYCE's just to add that little bit of salt to the recipe. Showing

that they can exert works of brilliance to three completely different target audiences; the MINI is for those sporty days when having a roof can be just too much and consequently allowing your hair get all tangled and knotted becomes quite a pleasurable experience and all because, one is in a 'MINI'. In contrast to the 'MINI' the Rolls-Royce is for those lazy days where the rich and famous can drive aimlessly from A to B without a worry or care for the environment or their, now comfortable, bottom. It then places the 'BMW' in between for those middle-upper class customers who work so hard to look genuine and nonchalant.
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High Mileage Maintenance Tips for Your BMW

By Carmine Cupani If you have had your BMW for several years now, then it might be time to consider keeping a closer eye on it. It is a simple fact that as cars (or anything for that matter) age they start to require more maintenance and quality care to function properly. To help you make sure that your high mileage BMW continues to perform to its highest ability for years to come, here are some maintenance tips to consider: Spark Plugs: these are good indicators of engine condition. The removal and inspection of spark plugs can tell you a lot about engine performance and where any problems may be sourcing from. Spark plugs should be removed, checked, (and if necessary) replaced every 30,000 miles. This is especially important if you vehicle has over 100,000 miles on it. Distributor Cap & Rotator: both of these parts are typically plastic and and therefore they tend to wear down with age and use. This makes the regular maintenance of these parts important for a BMW with increased mileage. Spark Plug Wire Sets: these should be tested before being replaced. Resistance is key when testing. Oil Filter: these are easy to replace and keeping them fresh and in good working order will help to prevent unnecessary engine wear. As could be expected, this part filters out contaminants such as dirt and soot from the oil in your car. Air Filter: this part protects your fuel injectors and should be serviced frequently to ensure that your BMW operates properly.
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Fuel Filter: This protects the you fuel and keeps it clean, and thus preventing clogs and damage to the engine. This part should be replaced every 30,000 miles. Those are just a few of the parts that should be checked frequently. Here is a complete list of all the important high milage BMW parts that should be checked: spark plugs, ignition wire sets, distributor cap, distributor rotor, oxygen sensor, oil filter, air filter, PCV breather filter, fuel filter, transmission filter, vacuum hoses, temperature sensors, lubricants, coolant hoses, and belts. Besides part specific tips, there are some other things to consider when you own a high mileage vehicle. First you want to make sure that you maintain the overall cleanliness of your engine; this perhaps the best preventative measure that you can take for the overall health of your BMW. A clean engine is cooler and is much less likely to cause or aid to the failure of other parts or systems. Routine and regular replacement of all the parts, filters, and fluids mentioned here is also critical. And lastly, know your cars individual systems and requirements and make sure that you are letting professionals who are trained to work with BMWs work on your vehicle. The key to an extended life for your high mileage BMW is a good maintenance routine that is carried out by a professional service; so, find a high quality shop and keep these tips in mind.
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Understanding the BMW i Concept

By Cedric P Loiselle BMW has launched the Project i, which aims at introducing a new breed of cars into the market. The new line of cars features a developed design, and the cars are said to be fuelefficient and eco-friendly. The new line of cars will redefine the concept of mobility. The goal is to combine efficiency and dynamics. However, on the arrival of these vehicles, they are expected to be really expensive. In 2013, BMW is expected to release BMW i3 and BMW i8. And in 2015, it is said to release BMW i4 and BMW i5. BMW continuously improves their vehicles, just like all the other automobile manufacturing companies do. BMW's Project i is currently designing lightweight cars with modern aerodynamic and fuel-efficient features. New automotive technologies are being developed to come up with high performance cars that are environmentally friendly. It seems as though that the quest of car companies to come up with fuel-efficient cars is a never-ending business. The fuel-efficient tagline will always be expected in the next generation of cars. In fact, today's new cars do boast lower fuel consumption for the same mileage than older cars. Aside from fuel-efficiency, the new cars also have the so-called electric mobility. BMW i cars can be powered by their batteries, just as the BMW i3 has been reported to be able to run on battery alone. Expect that the BMW i5 specs will include an electric mobility feature too. This removes the need for gas, but some people may miss the advantage of gas-driven car engines. The BMW i3, for instance, is going to be first premium electric automobile in the world. Its new design will change the way people drive cars. The i8, on the other hand, combines both fuel engine and battery power, probably because it's a sports car, which cannot rely solely on battery power to run at faster speeds.
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Of course, other car manufacturers will not be left out in the competition. People will have to see a new variety of cars in the future that can run on battery power. An all-electric car seems good for urban areas. It would lessen the problem with vehicle emissions, considering that electric consumption does not cause the release of greenhouse gases. BMW introduces the LifeDrive concept, which changes the architecture of future BMW cars. The new cars feature separate modules. One is the Drive Module, which is made of an aluminum frame that forms the solid structure of the automobile. The Drive module is where the battery and drive system can be found. The LifeDrive architecture incorporates the battery into the car's structure. The battery is the heaviest device in a car, and its placement affects the center of gravity of the car. A low center of gravity gives vehicles a good stability while on the road. After the Drive Module, there is the Life Module, which simply is the section of the car where the passengers sit. The passenger cell is made from a lightweight material, specifically carbon fiber reinforced plastic or CFRB. This material is as strong as steel but it is not as heavy. The lightweight materials used in the overall construction of the BMW i cars help increase their efficiency. The BMW i concept is just about increasing fuel efficiency and performance. In addition, it is also about reducing emissions. The structure and design, on the other hand, may meet modifications in the near future.
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The BMW Project i Design

By Cedric P Loiselle BMW's i lineup includes the BMW i3 and i8, which are going to be released in 2013. Their lineup also includes the BMW i4 and i5, whose designs are currently being developed. While none of the cars are in circulation today, there are reports already about their supposed designs. Images for the i3 and i8 versions have already been released. The kind of technology that will be incorporated into the future models is not clear as of today, but the public now knows that the i3 and i8 concepts include lightweight, safety, ecofriendly, and efficiency features. Similar elements may be incorporated in the future models. As you may see in the pictures, the cars do have transparent surfaces and aerodynamic shapes. Despite the new features and its new overall design, you can still see the familiar BMW model. Design The exterior of the BMW i cars come with basic architecture. This is called the LifeDrive construction, where the major parts of the cars are divided into the Life module and the Drive module. The Life module is composed of materials made of CFRB. The Life module is where the passenger compartment is. The Drive module is where the operating mechanism of the cars is located. This includes the engine, motor, and battery. The LifeDrive design involves the layering of these two major components. Streamlined Exterior The aerodynamic design of the new cars guarantees that they have an efficient driving force and reduced pull. This optimized design allows air steam to move along the surface of the car

smoothly, reducing the effects of air friction. This design is particularly important in the i8 concept. The vehicles have covered underbodies so that their undersides are smooth. This removes too much air turbulence under the cars while on the road. The vehicle's "air curtains" and "aero flaps" also enhance smooth movement of air along its surface. All these features ensure efficiency whether the cars run on fuel or battery. Colors Light silver and glossy black are the most famous external colors of the BMW i vehicles. The color combination gives the cars a technical and modern look, but not too stern. There are no signs that the company will come up with i models that have different color combinations. However, the silver-black combo matches the cars' exterior. But the color blue invades some parts of the cars, like the kidney grille or the door sills. Blue also breaks the silver-black monotony, and somehow treats the starkness. The Stream Blue color is also found inside the car, particularly on the logo (though subtly). The seat stitching also has this blue color. However, the interior color is dominated by warm tones, probably to provide a cozy feel. Interior colors include dark brown and porcelain white to give a homely atmosphere. Eco-friendly Materials The concept of BMW on its new cars includes the use of renewable and naturally treated materials. This may be evident in the i3 and i8 concept, which indicates the use of sustainable materials. While there is still little information about the possible BMW i4 concept or i5 concept, the future cars may still incorporate the CFRB technology. There is a good chance that these cars will use the same materials as the i3 or i8 does.
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Looking Into BMW Cars

By Joseph Troyer If you are privileged to be driving a BMW in Los Angeles, you will know the pleasure that comes from driving a superbly handling vehicle designed with quality in mind. We are coming close to a century long production run of these high performance cars. Those initials are for Bavarian Motor Works. This is the original home of the firm and is a place in the southern part of Germany famous for lovely scenery. The Start Of BMW 1910 was the year of founding for this firm. It happened in Munich. At the start, the company was basically an aviation company. The trademark logos still show signs of this. A white propeller blade is cast on a blue background representing the sky. Blue and white are also the colors of the flag for Bavaria. The region is famous both because of Alpine mountains and for the Black Forest. The First Car The Dixi was the first car the company made. It came out in 1928 and kept selling nicely through the depression. The 328 Roadster started winning the company victories in the racing world. Over 120 titles were garnered from 1936 to 1940. Once the war ended, more titles came its way. In Comes Luxury Sedans A market for luxury sedans enlarged in the 50's. To gain access, the company came out with the roomy 501. The 502 that followed had a light alloy used for the engine block. This was innovative and the firm already had a reputation for this sort of state-of-the-art design. The

Isetta though held the lead in sales in this era. This mini-car had a motor with only 12 horsepower. Then The Sports Sedan A sports sedan termed the 1500 held sales up all through the 60's. In the decade that followed, a slew of technical innovations became available. Among such were turbocharging and advanced electronics. The 3, 5, and the 7 series came into production. They are all still being manufactured and represent the company's assortment of luxury sedans. The M Division consists of those cars that are considered the highest in performance. Over Seas Production begins Overseas production began in the 90's. During this decade, several plants were set up in the U. S. People all over the world now recognized the brand. It seemed to speak to what a true grand touring car ought to be in every respect. These cars were seen as leaders in design, handling, and performance. They were regarded as top in their field with excellent styling. Now: Motorcycles You have also been able to obtain quality motorcycles from this firm since the 20's. SUV's have more recently been an addition to the model make up. There are now a vast array of models to select from, everything from small coupes to large luxury wagons. In production are some of the most powerful and fastest models that have ever hit the road. It may seem strange then that gas mileage is so good on these. This is testament to the care taken to achieve the utmost in efficiency.
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BMW Car Window Tint

By Piscespalio A Most BMW owners would prefer to maintain the interiors of their car as luxurious as affordable for them. It is a pride to own a BMW itself and hence they would not want to lose the pride by having a shabby or a old company made interior for many years. BMW has a great design and paints that can last long. So there is no need to worry about repainting your car or changing the accessories to make it look new. Various accessories like alarm systems, fog lamps, spoilers and rims are available both at factory outlets and from certain other producers. Window tints One such accessory which is in huge demand is the window tint. Window tint not only adds up to the design aspect of your car, it also gives you protection from the sun. Window tints come in various shades and varying darkness. The darker the window tint is, the more hidden the interiors of the car. Window tints are used in windshields, sunroofs and windows and uniform shades are available for all parts. A new BMW will not come with any window tint as the company would concentrate more on the shining aspect of the window and body. Why is window tinting essential? Window tints have heat rejection films to reduce the amount of harmful radiation from entering through the window. There are two ways of applying the tint. In summer, when the tint is pasted on the outer walls, it prevents the external heat from entering into the car. While in winter, the tint is applied on the inner surface and it prevents the heat from escaping out and hence keeps the interior warm.
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There are 6 major reasons for which you must opt for window tinting. To keep the interiors of your car cooler during summer To protect your skin from the harmful radiations that can easily pass through transparent glass To maintain privacy and comfort To protect the interior leather and plastic parts from sunlight To prevent the glass piece from shattering after an accident To prevent dangerous glare and helps you stay focused on driving Features of window tints Each tint consists of several layers of thin films and each film has its own use. There is a layer of hard adhesive scratch resistant film followed by UV blockers. One side is coated with water activated adhesive for reducing pressure. All these films together constitute to the tinted look of your windows. Window tinting costs ranging from $100 to $400. This indicates there are various types of tinting and various shops which offer tinting for your car. Choose the shop and type of your window tint wisely as window tinting is mostly a permanent process. Removing tints may remove the new shiny looks of your windows. Choose the shade which will best suit the color of your car. A good established shop will have various shades and ideas to offer and they will suggest much cooler designs which will impress you.
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Interview with Mr. Gaurav Mishra (Head of sales) at Toyota

On March 15th, 2012 our team members consisting of Gitish Bhalla, Anubhav Beri and Aashwin Bhatt went to Mr Gaurav Mishra to get the information about their company. He told that their products are Toyota Fortuner, Innova, Corrola, Etios, Land Cruiser and Prado. Told that their main customers are from Mohali which have great trust in them. He told that new models of Toyota Fortuner and Innova have been launched this year. Moreover, he told that market is getting tougher and the salesperson needs to be very competitive and he/she should get proper training for that.
He told that they have over all 50 employees in which 20 are sales professionals. A new sales has to go to a 3 months training period before coming to the showroom in which he/she gets the knowledge about the cars and the company.
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Interview with Mr Mahesh Gupta (Sales Consultant) at Hyundai

Our team went to showroom of Hyundai and meet Mr Mahesh who is Sales Consultant at Hyundai to get the information of the company. The main selling cars of Hyundai are i20 and Verna. The company have footfalls of 100-120 per month. To their sales person they provide a training of 2 months. Their sales have been decreasing from few months since they have stop producing their new Verna model. He told that nowadays competition is increasing very fast so a person should have potential to face any critical circumstances.
30 Day Action Plan

1. Week 1 In first week we made our NPS sign and also distributed our work among our team members, which was as follows: Gitishs Work Ford in world, India and in Chandigarh. Questionnaire Demographics In depth Interview Research Methodology SWOT analysis of Ford Fords Future and current Plans with its USP and FAB approach, Target Market etc.
Anubhavs Work Current Positioning of Ford in the mind of Indian Customers and also in Chandigarh Focused Group discussion Questionnaire Customer Analysis Articles on Ford
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Ashwins Work Relate the report to the 10 steps of Professional Selling. Competitors Analysis Market Research Market Analysis
2. Week 2 We went to Ford twice and meet its GM (K.C Pandey) and Finance Executive (Upkar Singh), he treated us very good and also shared some information about his company and its working. He told that they have 40 employees with them and their turnover is Rs72 crore annually. He also told the USP, Marketing strategies of the company which was very useful to us. He shared the SWOT analysis of the company and what are their future plans with some information about their customers.
3. Week 3 We went to Toyota and Hyundai to get some information for competitor analysis. Moreover, we collected some articles on Ford and demographic information on Chandigarh. We also started our 10 steps of Professional Selling.
4. Week 4 - We again went twice to Ford Motors showroom to get remaining information for our report and to do video interview. Moreover, we made our main report and presentation.
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Professional Selling- Saluja (Ford) Additional Information (Project on BMW) BMW

In order to make another write up for our project. We group number 4 choosed to talk to Mr. Ankit Rehalia the Assistant Manager Marketing of BMW (Bavarian Motor Works), Chandigarh. We choosed this company because we got impressed by their technology and the car models. We also wanted to know about their innovative strategies and how they have increased their market share in comparison with their competitors. Major Product lines of the BMW
1. BMW 5 series
2. BMW 3 series 3. BMW 7 series 4. BMW 6 series 5. BMW Z4 6. BMW X5 7. BMW X6 8. BMW X1 9. BMW X3 Major Competitors of BMW are Mercedes and Audi. They have launched their new car this year which is BMW 6 series. BMWs Targets complete northern region except Delhi, in which mostly include high class people. Companys Market Share is more than 70% in comparison with the competitors. Market Size of BMW includes their showrooms which are currently present at 17 main locations in the Indian market. Companys headquarter is in Gurgaon.

Their future plan is to launch a Hybrid (no fuel consumption) Car till 2014 having a price estimation of Rs 3crore. Recently, BMWs concept car was used in one of the most successful series of the movie of Hollywood Mission Impossible 4, which was a great success. Recently, BMW is facing problems with consumer resistance. However, customers have alternatives also other than BMW, for instance, Mercedes, Audi and Jaguar. Sales require profound knowledge of customers and competitors. Product should be of great quality and services should be upper class when it comes to selling.
Importance of sales in achieving firms marketing success are:

Sales decides the overall turnover of the company, whether the company is many profit or losses. Customer gets attracted by analysing the incremental sales of a company. More the sales more will be the companys growth, as company will try to widen their hands in other regions. Sales helps in building the brand name of a company and it also become a helping hand in gaining customer loyalty.
Salespersons must adopt some of these steps to make a transaction successful and build a relation with customer:
Salesperson must understand consumer behaviour, and must also know what kind for product and service satisfy them the most.

Salesperson must be friendly and polite in tone with convincing communication skills Salesperson must have the product knowledge what he/she are selling. They must able to show their product better than their competitor.
Mr. Ankit Rehalia told that customer analysis is very point as it motivates us to launch new products with different and innovative specifications. He also told that BMWs sales are going very smooth and customer oriented. Likewise, they are coming up with new models after getting suggestions and recommendations from the customers. Recently, the company has launched BMW 6 series in the market, which is getting positive hype in the market. He also shared that, currently they are selling more cars monthly in comparison to their competitors. BMW (Chandigarh) have 8 sales people. Currently, BMW showrooms are in 17 main locations which deals in cars but headquarter is in Gurgaon. For reporting structure of sales professional gives monthly report to their senior managers, in which they include how many cars they have sold with the list of the customer and their regions. Salesperson has to also include the customer behaviour and what were the problems which they faced during selling. Company send every sales professional to their headquarter in Gurgaon for training. It is usually 15-20 days training and company spend Rs30000-40000 on it. There are 17 dealers of BMW in India which have their showrooms. BMW have both sales and marketing departments clubbed in one dealer department. Selling requires making oral or written presentations for the decision maker because without knowing about the product and its benefits fully, a customer will not make any positive decision. It depends upon the quality of the presentation that customer gets convinced or not. They believe that relation selling is

very important because it helps in getting customer loyalty which shows customer trust. Competition is getting tougher day by day so a company must try and create long term relationship with customers. Target market of the company is high-class people in Tri city. BMW focuses on reliability and customer loyalty. However, if a customer has bought a car from the company he/she should again come to try the next car. All the four Ps are important to the company. For instance: a) Product Cars, Services, Spare parts and insurance. b) Place c) Price BMW showrooms are located in 17 main locations in India. Cars starting range is from 25lakhs to 3crore.
d) Promotion- Through Road shows, newspapers, BMW also have their New product launch parties in which all major customers are invited. They also organise events in Hotel Taj or JW Marriot in Chandigarh. Market is getting more competitive and diverse in nature. Customer has become more demanding in terms of product quality and service; moreover, customer has become more aware of what is available in market. Competition has become more advanced in terms of technology and experience. BMW tries to sell experience to the customer so that they get their highest satisfaction. Yes, the main reason for betterment of this year will be due to sales effort. Last year company had sports model 5 Series and luxury model 7 Series, but after receiving some request and suggestions from the customers; this year the company have come up with a new model of BMW 6 Series with comprises combination of both the models sports and luxury.
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Professional Selling- Saluja (Ford)

UNIVERSITY OF THE FRASER VALLEY

Professional Selling- Saluja (Ford)

Bachelor 0f Business Administration

Business 221- Professional Selling

Name Gitish Bhalla Aashwin Bhatt Anubhav Beri

Phone Number 9888882611

Student Id 200098591 200068423 200098441

Aashwin.bhatt@student.ufv.ca 9888753888 Anubhav.beri@student.ufv.ca 9780626497

UNIVERSITY OF THE FRASER VALLEY

Professional Selling- Saluja (Ford)

UNIVERSITY OF THE FRASER VALLEY

Professional Selling- Saluja (Ford)

UNIVERSITY OF THE FRASER VALLEY

Professional Selling- Saluja (Ford)

UNIVERSITY OF THE FRASER VALLEY

Professional Selling- Saluja (Ford)

Objective of the Report

Professional selling in India

UNIVERSITY OF THE FRASER VALLEY

Professional Selling- Saluja (Ford)

UNIVERSITY OF THE FRASER VALLEY

Professional Selling- Saluja (Ford)

UNIVERSITY OF THE FRASER VALLEY

Professional Selling- Saluja (Ford)

Professional Selling- Saluja (Ford)

UNIVERSITY OF THE FRASER VALLEY

Professional Selling- Saluja (Ford)

Professional Selling- Saluja (Ford)

UNIVERSITY OF THE FRASER VALLEY

Professional Selling- Saluja (Ford)

Professional Selling- Saluja (Ford)

UNIVERSITY OF THE FRASER VALLEY

Professional Selling- Saluja (Ford)

Current Position and working of Ford

Professional Selling- Saluja (Ford)

UNIVERSITY OF THE FRASER VALLEY

Professional Selling- Saluja (Ford)

UNIVERSITY OF THE FRASER VALLEY

Professional Selling- Saluja (Ford)

UNIVERSITY OF THE FRASER VALLEY

Professional Selling- Saluja (Ford)

UNIVERSITY OF THE FRASER VALLEY

Professional Selling- Saluja (Ford)

UNIVERSITY OF THE FRASER VALLEY

Professional Selling- Saluja (Ford) Hyundai

UNIVERSITY OF THE FRASER VALLEY

Professional Selling- Saluja (Ford)

Conclusion of Focused group discussion

UNIVERSITY OF THE FRASER VALLEY

Professional Selling- Saluja (Ford)

Sales Process has 10 steps

UNIVERSITY OF THE FRASER VALLEY

Professional Selling- Saluja (Ford) 1. Prospecting

Radio, Magazines and newspapers.

Professional Selling- Saluja (Ford)

Professional Selling- Saluja (Ford)

Professional Selling- Saluja (Ford)

UNIVERSITY OF THE FRASER VALLEY

Professional Selling- Saluja (Ford)

Professional Selling- Saluja (Ford)

UNIVERSITY OF THE FRASER VALLEY

Professional Selling- Saluja (Ford) 6. Determine Objections

UNIVERSITY OF THE FRASER VALLEY