PATRICK MORAN

http://www.linkedin.com/in/patrickbmoran PatrickMoran643@gmail.com 925.788.1445

PROFILE: MANAGING DIRECTOR, BUSINESS DEVELOPMENT

Summary: High-performance Managing Director & Business Development experience managing agency client service functions for B2B and B2C organizations. Adept in key account acquisition, establishing & maintaining longterm client relationships, extensive background in building & leading successful account teams, end to end integrated project & campaign management, P&L responsibility and establishing & exceeding revenue expectations for established and start-up organizations. Accomplished in identifying and capturing market opportunities to increase revenues, improve profitability and strengthen market position by developing new business. Extremely organized and well-versed in the Management Action Program (MAP).

CORE COMPETENCIES INCLUDE:

Business Development Building & Managing Account Teams Integrated Multi-Channel Campaign Management P&L Responsibility Client Relationship Management Campaign Analysis & Strategies Brand Management Consultative Sales Techniques Market Penetration Negotiations & Presentations Team Leadership Closing

EXPERIENCE & ACHIEVEMENTS

ThinkSmart, San Francisco, CA March 2012 Present Developer of custom hosted data marts for fully integrated multi-channel traditional & interactive marketing including deep-dive custom reporting, campaign analysis, channel attribution, strategy and execution; 15 staff. Director of Sales and Marketing Accountable for business development directly to C-Suite and Director level management nationally, strengthening market position and developing strategic partnerships. Major Responsibilities: Develop best practice strategies; institute new business acquisition plan; update pitch materials and online product demo platform, increase marketing reach through strategic partnerships, acquire new business. Key Accomplishments: Facilitated acquisition of 11 new clients since March 2012 which increased revenue 36% the largest year over year revenue increase in 10yrs with a pending RFP representing an additional 40% increase by end of 2nd quarter of 2013. Instrumental in recruiting 4 account management staff to manage additional business as Account Administrators. SpendVu, San Francisco, CA November 2010 Present Sister company of ThinkSmart with 18 staff. New-to-market SaaS solution targeting healthcare value management and sourcing professionals that provides an enterprise-wide view into sourcing spend including: KPI dashboard and suite of tools for process & workflow management, collaboration, contract authoring & management and sourcing & procurement management regardless of geography and/or the number of facilities. National Sales Director In charge of all sales functions and brand development. Directed marketing budget of $25K and 3 Account Services Administrators. Major Responsibilities: Charged with all business development, pitch preparation, brand development and marketing; position SpendVu for strategic partnerships and collaboration with healthcare-focused consulting organizations to extend sales reach and penetration opportunities. Key Accomplishments: Introduced VMS to industry leading healthcare systems and GPOs including 22 product demonstrations and 15 contract proposals from Nov. 2011 - Dec. 2012. Positioned VMS as featured technology at the 2012 IDN Conference, FLA.

PATRICK MORAN

925.788.1445

PatrickMoran643@gmail.com

Page Two

Triggerfish Marketing, San Francisco, CA 2007 2010 A startup virtual integrated marketing agency with 3 staff. Director of Strategic Account Services Hired to develop business and manage accounts; obtained 3 new accounts such as Wells Fargo, City National and Union Bank. Pitch, negotiation and account lead, directed account management teams, including Strategists, Creative Directors & Production Managers and supervised project management. Major Responsibilities: Spearheaded establishment of ongoing marketing campaign strategies and execution for acquisition and retention campaign management. Functioned as primary account and business development lead and client point-of-contact. Supplied consultation to clients for historical campaign analysis to determine appropriate channels, targeting and segmentation and testing. Provided effective marketing, creative and campaign strategy, project management and production services management for integrated B2B or B2C campaigns.
Key Accomplishments: Facilitated test and learn strategy that streamlined companys efforts in accordance with the results of each subsequent project to improve efficiency and the clients ROI. Instrumental in analyzing, formulating, and implementing direct and interactive marketing campaigns that focused on financial, software, and insurance verticals. Enabled business development efforts and led negotiations with numerous high-profile clients, such as Wells Fargo Bank, Union Bank, City National Bank, and Jackson Square Properties. Cultivated long-term relationship with clients to ensure profitability and revenue increase. Rauxa Direct Advertising, San Francisco, CA 1999 2005 Partner As 1 of 4 founders, built this integrated direct marketing agency to 65 employees and $44M in revenue. Managing Director of the San Francisco office; oversaw Account Directors on business lines including Wells Fargo Bank, Union Bank, Sunset Magazine, Nike, Verizon Wireless, and Signature Wines. Key Accomplishment: Established offices in Costa Mesa, Seattle, San Antonio, and Walnut Creek / San Francisco building revenue to $44M in only 5 years. Career Note: Details of early career success are available on request during an interview and include: FFC Printing, San Francisco, CA Sales Manager Donnelley Marketing, Fullerton, CA Sr. Marketing Manager

EDUCATION
Bachelor of Arts, Special Major, Communication Studies & Management, California State University, Chico