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Laura Cook
251 North Roadrunner
Las Cruces, New Mexico 88001
April 27, 2002
Dear Mr. Cook:
Enclosed is the market research report TaeKwonDo Studio
upon your request. Among other reasons, your operation as a Martial Art School serves
as an attempt to help Americans live healthier lives through increased knowledge and
exercise. And therefore, it was to your request to research the Las Cruces area to provide
infonnation and data that will ultimately aid you in the detennination of whether or not it
would be efficient to open a Martial Art School in the area.
Please keep in mind that the results of the survey should only be used to assist your
decision-making, and by no means guarantees the success or failure of your business if
you should decide to open a Martial Art School in Las Cruces.
I would like to thank you tor the opportunity to assist you and
TaeKwonDo Studio as a source of administering primary research. If you have any
questions or concerns, please feel free to contact me at any time. Best of luck to you and
your company.
Sincerely,
Table of Contents
Executive Summary
The Survey
Introduction
................................................................................ }
...... 5
Research Objectives
............ 9
Methodology ........ .
. ............. 9
.....................................................................
Research Results
Recommendations
Limitations and Problems
.. ll
Appendices
Appendix A: Research Proposal
Appendix B: Research Questionnaire
................... 24
... 25
....................... .27
......................... 28
Appendix C: Frequency Tables .................................................. 34
Appendix D: Cross Tabulation and Chi Square Tests
Appendix E: Frequency Statistics (Mean, Median, and Mode)
References
...... 69
............... 79
.... 90
2
Executive Summary
The prevalence of escalating overweight and obese statistics among Americans today is
extremely frightening. There are 9.1 million and 39.8 million American that are
overweight and obese respectively. Doesn'tjust the thought of it make you want to get
up and go for a walk? Yet, what is even more disturbing is the ever-increasing amount of
obesity in children; currently there are 5.3 million children who are considered to be
obese in the United States.
Obviously, a vast promotion of activity in the country is considered necessary.
Therefore, the purpose of this research is to assess whether or not it would be economical
to establish a PTS Martial Art School in the Las Cruces area, so as to
contribute to the national effort of reducing obesity among Americans through physical
activity that provides not only exercise but also the discipline to lead a healthier lifestyle.
Data was collected through a questionnaire distributed to !50 citizens of Las Cruces, with
the majority on the New Mexico State University campus. The surveys were analyzed
through statistical software where frequencies, cross tabulations, and summarizations
were generated.
Overall, it can be said that the sample includes exercising as a part of their lives, as they
participate in a wide variety of activities, Martial Arts as one of them. Also concluded,
the respondents engage in similar lifestyles that include a high intake of heavily sugared
drinks such as soda and Kool-Aid, frequently eat at fast food facilities, and spend an
excessive amount time watching Television or playing video games. Ironically, the
majority of the respondents would like to exercise more and are dissatisfied with their
current physical fitness. Still, the respondents like to have fun while they exercise, and
are eager to endeavor in new activities, as the greater part of the sample share an interest
in trying Marital Arts.
Therefore, based on the results, it is the recommendation ofthe my research, that -
-TS institutes a Martial Art School in Las Cruces, as high levels of interest in
training and exercising are revealed. However, it is necessary and advised that further
research be conducted.
4
Introduction
Today, obesity is a multifaceted nutrition problem faced in the United States. The
prevalence of overweight and obesity has increased dramatically in the recent decades,
and obesity is now a major public health problem. There are approximately 97. l million
adult Americans who are overweight and 39.8 million adults who are obese, accounting
for 54.9% and 22.3% of the US population respectively. (7) Since 1991 the prevalence of
obesity has increased by 61 %. ( 7) What is particularly alarming is the growing the
number of children who are overweight, which is 5.3 million or 12.5%, of Americans
between the ages of6 and 17. (4) Obesity negatively influences an individual's health by
increasing mortality and raising the risk for multiple medical conditions such as Type II
diabetes mellitus, hypertension, dyslipidemia, and coronary heart disease. In addition,
the obese individuals often suffer social discrimination.
With obesity and the lack of physical activity comes many costs. Overall, the direct costs
account for approximately 9.4% ofthe national health care expenditures in the United
States. (2) Inactivity, with its wide range of health consequences, represents a major
avoidable contribution to the costs of illness in the United States. According to the
American Obesity Association (AOA), healthcare costs for obese adults will reach $238
billion dollars this year with direct costs of over $102 billion. (I) With more and more
children becoming obese at earlier ages, the tab for obesity-related illnesses could
potentially explode into an extreme burden on the healthcare system.
What is obesity? Obesity occurs when a person's calorie intake exceeds the amount of
energy he or she bums. Evidence suggests that obesity occurs from several factors:
genetic, environmental, and psychological.
Genetic Factors. Obesity tends to run in families, suggesting that it may have a
genetic cause. However, family member not only share genes but also diet and
lifestyle habits that may be the contributing factors to obesity.
5
h'nvironmental Factors. Environment includes lifestyle behaviors such as what a
person eats and how active he or she is. Americans tend to have high-fat diets,
often-putting taste and convenience ahead of nutritional content when choosing
meals. Most Americans also don't get enough exercise. People obviously can't
change their genetic makeup, but they can change what they eat and how active
they are. The most likely environmental factor contributing to the current obesity
epidemic is a continued decline in daily ener1,>y expenditure that has not been
matched by an equivalent reduction in energy intake. (8) Therefore, increasing
physical activity may be the strategy of choice for public health efforts to prevent
obesity. (8)
Psychological Factors. Many people eat in response to negative emotions such as
boredom, sadness, or anger. Which can cause excessive eating patterns and
harmful hinging.
In 1990 the United States, set an ambitious national health objective for the year 2000: to
reduce the prevalence of obesity to less than 20%. The persistence and growth from
14.5% to 22.3%, rather than declining has now left a new proposed objective for the year
2010. (6) If weight gain prevention is to be successful, changes must be made at the
individual, community, and policy levels. Primary prevention of obesity must include
environmental strategies that address the many societal factors that influence energy
imbalance, specifically diet and physical activity. The effects of physical activity on
health are well established.
Despite the myth that television will damage your eyes; it may be in actuality
harming children's health, by making kids fat Nielsen Media Research indicated that
children typically spend nearly four hours a day in front of the television set (I) That's
almost two months of non-stop TV per year. Aside from sleeping, they're watching
television or playing video games more than any other single activity in their lives. And
the more they watch, the more obese they get ( 1)
6
In a study recently released in the Journal oj'the American Medical Association,
researchers at Stanford University demonstrated a direct link between watching television
and body weight. (I) Findings show that kids who reduce their television involvement
exhibited statistically sifo'llificant decreased in measures of obesity, regardless of how the
spent their re-allocated entertainment hours. Conversely, the more television a child
watched, the more prevalent the obesity indicators. ( 1 )
Today kids spend more time on the virtual athletic field than they do on real turf. The
Playstation 2, should be shelved more often and kids should be encouraged to get
involved in sports and activities. Just as well, a recent study published in ll1e Lancet,
reports that sugar-laden soft drinks can increase the likelihood of a child becoming obese
by up to 60%. ( 3) The extra calories in sweet drinks such as Kool-Aid and soda can
cause significant weight gain if not consumed in moderation. (3)
Physical inactivity can have serious implications for both children and adults health.
Only 22% of American adults meet recommended physical activity guidelines. Seven in
10 American adults are not regularly active during their leisure time and 4 in 10 who are
not active at alL Lack of physical activity contributes to an estimated 300,000
preventable deaths annually in the United States, from diseases such as heart disease,
strokes and diabetes shown in figure 1. (4,9) Yet, at any given time 33-40% of women
and 20-24% of men are trying to lose weight. In fact, Americans spend $33 billion
annually on weigh-loss products and services. ( 6)
7
Fi ure 1
Preventable causes of death in the United States,
Estimated numbers in thousands
Tobacco
Diet/Actively
Alcohol
Microbial Agents
Toxic Agents
Firearms
Sexual Behavior
Motor Vehicle
Drugs
p
p
p
0
... I . ... ..
I
---. :_:r
I I
100
200 300 400
Options for treating obesity include diet, exercise, and behavior modification_ Exercise,
- ~
combined with a healthy diet, can help people maintain a healthy w e i ~ h t and may also
help reduce weight Experts recommend bmldmg up to 45 to 50 mmut'2sa day of
exercise. (8) This will help elevate metabolism levels, that can last minutes after a light
exercise to as long as several hours after a heavy exercise. Calories lost during the post-
exercise period are not high, but overtime can account significantly for maintaining a
healthy weight Exercise also improves psychological well-being and replaces the
sedentary habits that usually lead to snaking. Exercise may even act as a mild appetite
suppressant As people lose weight, the body becomes more efficient at using enert,>y,
and the rate of loss may decrease. Increased physical activity will help to continue losing
weight and to avoid gaining it back.
The purpose of this study is to assess the need of a Martial Art School in the Las Cruces
area, which can contribute to the national effort of reducing obesity among Americans by
8
500
promoting a physical activity that provides discipline, exercise, self-defense, and an
overall healthier lifestyle.
Research Objectives
...- To identify how often people exercise.
, To identify what activities people participate in for exercise .
...- To find out how satisfied people are with their current exercise habits and
physical results.
, To detennine the importance of fun while exercising .
...- To detennine how many people have trained Martial Arts and how many would
be interested in training.
, To discover different health habits such as what people typically drink and eat.
...- And, to discover hobbies and interests, what do people do with their spare time.
Methodology
,. Sample sir:e. 150 citizens
...- Qualified respondents. There were no restrictions; the survey was open to people
of all ages and demographics.
,- Sample area. The Las Cruces area .
...- Sample type. Random sample.
,- Data collection method Primary data and secondary data were both used in this
research. Collection of primary data consisted of the distribution of surveys on
New Mexico State University's campus as well as Quail Ridge Apartments.
Collection of secondary data, which was predominantly used for the in depth
explanation of the problem, was collected via the Internet and consists of previous
research results.
,. Interview Length. Completion of the survey averaged around ten minutes.
, Survey Generatwn. All surveying was done in April 2002 .
...- Questionnaire. The questionnaire consisted of 32 questions identifying the
samples habits, hobbies, interests, and demographics.
9
r Analysis. The surveys were statically analyzed through SPSS (Statistical Analysis
Computer Pro!,>ram), where frequencies, cross tabulations, and summarizations
were generated and will be reflected on in the results of the report.
10
Research Results
The majority of the respondents tend to exercise quite regularly and frequently during the
week. Those respondents who don't exercise accumulate to 14% of the sample, or 21
people out of 150. As you can see in figure 2 the times per week they exercise is spread
out rather unifonnly, with the highest percentage at 19.3, exercising 4-5 times a week.
Therefore, there is a possibility that if the sample posses an i E ~ h e y could easily
include Martial Arts in their workout program. The 14% with no workout habits verify
that not everyone is including exercise in their lives, as all should strive to do for a
healthier and longer life. What can be drawn from the responses is that Martial Arts can
be marketed to those who already exercise on a regular bases and those who don't
exercise and should.
Fi ure2
Times a week you exercise
On average, the respondents exercise 30-45 minutes per workout. As the majority, or
24%, of the sample spend 30 to 45 minutes during a workout, 22% having a 60-minute or
more workout, and 18% exercising 15 to 30 minutes per workout, it can be projected that
1 1
an one hour workout, the length of a typical Martial Art class, is likely to fit into their
schedules.
Furthennore, as figure 3 shows the majority of the respondents, 66.9%, prefer to exercise
with other people. This can be a positive si!,'Il for Martial Art classes as they are
composed of a group.
Fi ure3
Prefer to exercise alone or with other people
Wrth other people
66.9%
Alone
33.1%
Some of the common activities of the respondents who do exercise include running
jogging, walking, weight lifting, push-ups, and sit-ups as a part of their workout. The
respondents were asked to identify the activities and hobbies that they participated in; this
provides a general idea of the variety of activities that our sample participates in.
Overall, the most common activity is swimming with participation at 28%, following is
basketball at 27.3%, hiking at 26. 7%, and bowling at 23%. Among the thirty activities
to select from 11.3% of our sample participate in some form of Martial Arts.
12
The greater part of the sample, 80.7% is satisfied or very satisfied with their physical
results in their given activities.
The importance of fun in exercising is demonstrated in figure 4, as 48.6% think it is
important, 37% very important, and 14.4% somewhat important. This proves that people
want to have fun while they exercise; therefore a fun and positive atmosphere in Martial
Arts would be more effective to those sampled.
Fi ure4
How important is having fun in exercise
60
50
40
30
20
10
D.._ __ _
Somewhat important
Important
Very important
The respondents were asked to identify the activities that they have not participated in but
would like to. Martial Arts was one of the choices, and it ranked second at 24.7% after
surfing at 34%. Therefore out of thirty activities Martial Arts is one of the preferred
activities of our sample to try.
13
To formulate an idea of how much people believe they have time to exercise, we asked
the respondents how many hours a week they think they could spend. According to
figure 5, at 19.3% we have both four to five hours and five to six hours a week Only
2. 7% of the sample virtually said they don't have time to exercise by selecting less than
one hour per week. This shows that the time factor for training Marital Arts is definitely
in our favor as classes run one hour and students can determine how may days a week
they want to train. However, to get adequate training students should train at least two or
three days a week, total.ing two to three hours per week And with only 6. 7% of the
sample willing to exercise no more than two hours a week, the majority of the sample
will have time to train.
Fi ure5
Hours per week you could spend exercising
20
10
c
OJ
~
(])
()_ 0
<1
1-2 2-3 3-4 4-5 5-6 6-7 >7
Hours per week you could spend exercising
14
What people do in their spare time is relevant to the type oflifestyles they lead. An
overwhelming 40% said they would watch TV or play video games, 16.7% said they
would exercise, and 14.7% said they would surf the Internet, as demonstrated in figure 6.
Moreover, figure 7 represents the average hours the respondents watch TV in a given
week, and a tremendous 46.7% spend twelve or more hours a week watching TV a week.
Which is ironic as 78 of the respondents claim that they want to exercise more, shown in
figure 8.
Fi ure 6
Spare hour or two, what would you do
15
Fi ure 7
On avg, hours you spend watching TV per weel
10
-
c
~
,f 0
<3 3-6 6-9 9-12
12-15 15-18 >18
On avg, hours you spend watching TV per week
[6
Fi ure8
How you feel with current exercise habits
Satisfied
40.7%
I don't care
Exersice more
52.0%
Further important factors that relate to the respondents lifestyles is what they drink and
eat. When asked how many servings (12 ounce equivalents) of pop or soda do the
respondents drink per day, 27.3% drink three or more, 43.4% drink one to three, and
21.3% have zero to one a day, thus 92% of the sample includes pop in their daily diets.
(Figure 9) Other everyday beverages include Kool-Aid, Juice (sugar and non-sugar
added), coffee, milk, beer, and of course water.
When asked about regularity of eating fast food, 35.6% respondents eat fast food three or
more times a week, 25.5% eat fast food two to three times a week, 17.4% eat fast food
one to two times a week, and 16.8% eat fast food zero to one time a week. The
remaining 4. 7% claim not to eat fast food. (Figure 10) Of the fast food facilities,
Subway is the most frequently visited, followed closely by McDonalds, Taco Bell, and
Sonic respectively.
17
Fi ure9
On avg, how many servings of pop per day
4-5 5-6 6-7 >7
IS
Fi ure 10
On avg, eat fast food per week
4-5 5-6 6-7 >7
Sixty-five of the respondents participated in competitive sports at the elementary school
level. Increasing, 87 respondents participated in junior high and 99 in high school. Then,
a 22% drop occurred as only 66 respondents participated in some form of competitive
sports.
With only thirty-four respondents having trained Martial Arts at some point, there is a
large opportunity to target 77.3% who have never trained Martial Arts, as well as the
22.7% who either do train now or once have trained. (Figure I I) Of the 34 respondents
who have trained, only nine are currently training Martial Arts. Karate, followed by Tae
Kwon Do and then Cardio Kickboxing, were the most common forms practiced by these
34 respondents. While the more prevalent basis for their training was intended for
exercise and self-defense. Thirty-two of the thirty-four respondents were either satisfied
or very satisfied with their physical results while training. (Figure 12) In addition, thirty
respondents had fun to very fun while training, whereas only four respondents had
somewhat fun. (Figure 13)
19
Fi ure 11
Have you trained Martial Arts
Fi ure 12
Training Martial Arts, satisfied with physical results
60
40
20
Dissatisfied
Satisfied
Very Satisfied
20
Fi ure 13
Training Martial Arts, how much fun
6 0 ~ - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - ,
50
40
30
20
c 10
~
,f 0
,.__ __
Somewhat fun
Fun
Very fun
2!
Fi ure 14
Would you be interested in Martial Arts
40
30
20
10
0 ,__ __
Very interested Not very interested
Somewhat interested Not at all interests
Finally what can be the most relevant and important finding of the sample is that 64.2%
are somewhat to very interested in training Martial Arts, as the remaining 35.9% show no
interest, revealed in figure 14.
22

, Gender. Of the sample, 51.3 % are male and 48.7% are female.
, Age. The average age was 22 years. The majority of the sample ranged from 19
to 24 years old. However, the respondents were as young as 16 and old as 65
years.
r Children Status. Twenty of the respondents, or 13.3%, have children, while the
remaining 130 respondents do not
r Martial Status. Of the sample, 83.3% are single, 11.3% are married, 4% are
divorced, and 2% widowed.
r Occupation. Of the respondents 121 are students, while the other remaining 29
respondents are divided among various occupations such as Professional,
Technical/Craftsperson, Sales/Buyer, Military, and others.
Conclusions
In response to the objectives provided earlier in the report, a tew conclusions can be
drawn. Of the sample it can be said that exercising is a part of daily lives. There is a
wide range of activities that the sample participates in trom basketball to dancing with
Martial Arts lying somewhere in between. However, it is also concluded that a high
percentage of the sample would like to exercise more and are not satisfied with their
current physical fitness, which can be perceived as a window of opportunity for your
company. Of the sample there is a strong interest in training some form of Martial Arts
shown. People like to have fun while exercising and want to try new activities to
increase their amount of exercise. The sample also demonstrates a strong attraction to
eating fast food and drinking high levels of sugar products such as pop and Kooi-Aide.
Therefore among the sample, the increasing poor habits that Americans across the
country share are confirmed.
23
Recommendations
The intention of this report is to provide
a foundation that will enhance
his ability to make appropriate judgment as to whether ornotaMartial Arts School
would be beneficial to the Las Cruces area. As the overpowering statistics of obesity in
the United States are on a rise, a vast push for activity and exercise is essential.
Americans must embark on healthier lifestyles, and such an opportunity to do so is
obtainable through Martial Arts. Martial Arts equips its disciples with the discipline to
make healthier decisions and to undertake exercise as a standard for life. Therefore,
contributing to the countrywide strive to decrease obesity and inactivity that strains our
nation.
As a result to the findings and as a researcher, I recommend that PTS
inaugurates a Martial Art School in the Las Cruces area. As high levels of interest in
training and exercising is revealed in our results. However, it is highly advise that further
research be conducted. 1 believe it is necessary to research beyond the college population
and speculate into the entire Las Cruces demographics including children, teens, and
adults as well as various income levels. As any business, you want to be sure to draw in
a large customer base and moreover generate a profit.
24
Limitations and Problems
In research there is bound to be limitations as well as problems encountered, even more
so with the inexperienced. Therefore, listed below are the tribulations stumbled upon in
this research as well as their solutions, at which point will be taken forth by the
researcher for future reference.
1. The demographics of the respondents reveal that the survey was distributed to
mainly college students, as they total 80.7 percent of the replies. College students
are a !,>roup of their own who share a similar age brackets as well as different
lifestyles, such as eating patterns. A Martial Art school would want to target
college students, especially if in a college town, but are going to find that the
majority of their market segment consists of children and teens (neither of which
were surveyed).
, ln response, further research with a less bias sample would be relevant; it
should be targeted to a variety of demographics including children and
teens and their parents as well as college students.
2. As I distributed the surveys, I did so in my spare time, which a great deal of is
spent at the Activity Center on campus. This can definitely cause an error in the
research as the respondents sampled may exercise more than the average
population.
, In future projects, the researcher will try to get a more evenly dispersed
sample base for the distribution of the surveys. Also a recommended
reaction would to conduct further research.
3. Concerning the Questionnaire in itself, some of the respondents didn't follow the
skip pattern correctly. As I found that 34 of the respondents said that they have
trained Martial Arts in answer to question 16, following the skip patterns they
were not to answer the upcoming question 23, Would you be interested in training
25
themselves the benefit of the doubt and making them feel better are apt to extend
the true amount of time and frequency they spend exercising.
,.- The only way to eliminate the misguided respondents is to conduct and
interview where the researcher could ask the questions from the
questionnaire. However, unless given a lot of time and money, this would
be very costly and impractical.
,.- To eliminate untruthful responses is impossible on Questionnaires,
therefore, the as a data collection alternative the researcher could observe
habits of the sample, which again costs time and money.
As established above, the majority of the problems and limitations occurred due to the
lack of experience by the researcher. Which together with further practice and
knowledge, such occurrences will ultimately lessen.
26
APPENDIX A
Marketing Research Project Proposal
Today, people say they value an active lifestyle, but as a nation we are overweight and
obese. Therefore, I would like to research the problem of high numbers of obesity in the
United States. I believe that with a prominent activity such as training Martial Arts, that
people can truly achieve the healthier lifestyle they believe they already posses.
How often do people exercise? What are people's hobbies? What do they consider
exercise? These are some questions tbat will be relevant to my research. I also want to
discover the habits of our youth. Are Americans bad habits created as young children
that then linger into their future? Is there too much emphasis on the television, video
games, and computers instead of more active hobbies? With consistent training in
Marital Arts, I believe people can enjoy a much healthier life, and therefore lower obesity
in the United States.
I will sample the Las Cruces area to find out what type of lifestyles people are truly
living, which will then in tum verify the need for the training of Marital Arts in our daily
lives.
27
APPENDIXB
Research Report Questionnaire
I am conducting a survey for my Marketing Research class; please take the time to
answer all of the following questions by either circling the correct answer or checking
the responses that apply.
I. How many times a week do you exercise?
a. 0 e. 4-5
b. 1-2 f 5-6
C. 2-3 g. 6-7
d. 3-4
2. How much time, on average do you spend exercising per workout?
a. 0 minutes
b. 10-15 minutes
C. 15-30 minutes
d. 30-45 minutes
e. 45-60 minutes
f > 60 minutes
3. When you exercise, do you prefer to exercise alone or with other people, please
select one.
I. Alone __ 2. With other people
4. Please mark the activities that you do when you exercise.
I. Run
__ 2.Jog
3. Walk
4. Weight lift
5. Push-ups
__ 6. Sit-ups
__ 7. Other, please specify _______________ _
28
5. What hobbies or activities do you participate in, please select as many as you like.
__ I. Hiking
2. Biking
3. Soccer
4. Baseball
5. Softball
6. Basketball
__ ?.Rugby
8. Water polo
9. Water skiing
I 0. Raquet ball
__ II. Volleyball
12. Swimming
13. Tennis
14. Badminton
__ 15. Gymnastics
16. Ballet
17. Ultimate Frisbee
18. Golf
__ 19. Snowboarding
__ 20. Rock Climbing
__ 21. Dancing
22. Martial arts
23. Lacrosse
24. Football
25. Hockey
__ 26. Ice-skating
__ 27. Field hockey
__ 28. Skiing
__ 29. Bowling
__ 30. Surfing
6. According to the activities you have chosen in question 5, how pleased are you
with the results, physical wise. (Please circle one)
I. Very dissatisfied 2. dissatisfied 3. satisfied 4. very satisfied
7. According to the activities you have chosen in question 5, how much fun do you
have participating in them. (Please circle one)
I. No fun 2. Somewhat fun 3.Fun 4. A lot of fun
8. How important is having fun to you while you exercise? (Please circle one)
I. Not important 2. Somewhat important 3. Important 4. Very important
9. Please select the hobbies or activities that you haven't tried before, but would like
to. (Select as many that apply)
__ I. Hiking
__ 2. Biking
3. Soccer
4. Baseball
5. Softball
6. Basketball
__ 7. Rugby
__ 8. Water polo
__ 11. Volleyball
__ 12. Swimming
13. Tennis
14. Badminton
__ 15. Gymnastics
16. Ballet
17. Ultimate Frisbee
18. Golf
__ 21. Dancing
22. Martial arts
23. Lacrosse
24. Football
__ 25. Hockey
__ 26. lee-skating
__ 27. Field hockey
__ 28. Skiing
29
9. Water skiing
10. Racquetball
19. Snowboarding
__ 20. Rock Climbing
29. Bowling
30. Surfing
I 0. How many hours a week do you think you could spend for an activity or exercise?
a. <I
b. 1-2
c. 2-3
d. 3-4
e. 4-5
f 5-6
g. 6-7
h. >7
II. If you had a spare hour or two right now, what would you most likely do?
I. Watch TV 6. Read
2. Play video games 7. Exercise
3. Surf the Internet 8. Eat
4. Go to the mall __ 9. Other, please specify
5. Go to the movies
12. How do you feel about your current exercise habits?
I. I would like to exercise more
__ 2. I am satisfied with my current habits
3. I don't care
13. How satisfied are you with your current physical fitness? (Circle one)
I. Very Satisfied 2. Satisfied 3. Dissatisfied 4. Very Dissatisfied
14. On average, how many hours do you spend watching TV per week?
a. <3 c. 6-9
b. 3-6 d. 9-12
e. 12-15
f 15-18
g. > 18
15. Did you, or do you still, participate in some form of competitive sports
(intermerials included) in: (Check all that apply)
__ I. Elementary school
2. Junior high
__ 3. High School
__ 4. College
__ 5. After College
30
16. Have you ever trained Martial Arts?
__ Yes No (Please skip to question# 23)
17. Do you still train Martial Arts now?
Yes
No (Please skip to question # 19)
18. How long have you trained Martial Arts?
a. <I year
b. 1-3 years
c. 3-6 years
d. 6-9 years
e. 9-12 years
f > 12 years
19. What Arts forms did or do you practice in Martial Arts?
-- 6. Boxing I. TaeKwonDo
2. Karate
3.Judo
7. Mui Tia Kickboxing
8. Aikido
__ 4. Hupkido
9. Tia Chi
5. Cardio Kickboxing
20. While training Martial Arts, were you or are you satisfied with your physical
results?
I. Very Dissatisfied 2. Dissatisfied 3. Satisfied 4. Very Satisfied
21. While training Martial Arts, did you or do you have fun?
I. No fun 2. Somewhat fun
3. Fun 4. Very fun
22. Please select the reason you chose to train Martial Arts. (Select as many that
apply)
I. SeJt:defense
__ 2. Competition
__ 3. Disciple
PLEASE SKIP TO QUESTION 24
4. Exercise
__ 5. Something to do
31
23. Would you be interested in training in some form of Martial Arts?
I. Very interested
2. Somewhat interested
3. Not very interested
4. Not at all interested
24. One average how many servings ( 12 ounce equivalents) of pop or soda do you
drink daily?
0 2 ~ 5 ~
0-1 3-4 6-7
1-2 4-5 >7
25. What beverages do you typically drink every day? (Select all that apply)
I. Water
5. Milk
___ 2. Pop or Soda
6. Kool-aide
3. Juice (non sugar added) 7. Tea
4. Juice (sugar added)
8. Coffee
26. On average, how many times a week do you eat fast food?
0
0-1
1-2
2-3
3-4
4-5
5-6
6-7
>7
9. Wine
10. Beer
__ 11. Liquor
27. Please check the fast food facilities that you eat at most frequently.
1. McDonalds
___ 2. Burger King
3. Taco Bell
4. Jack in the Box
28. What is your gender?
I. Male
5. Sonic
__ 6. What a burger
7. Carls Jr.
8. Subway
2. Female
32
29. What is your age?
_ years
30. Do you have any children?
I. Yes
31. What is your marital status?
__ I. Single __ 2. Married
32. What is-your occupation?
I. Sr. Executive/CEO
2. Executive/Management
3. Administrative/Office
4. Professional
5. Techinical/Craftperson
6. Sales/Buyer
7. Self-employed
2. No
3. Divorced
4. Widowed
_ 8. Government/Military
9. Unskilled Laborer
10. Homemaker
11. Retired
12. Student
13. Other
Thank you for your time.
33
APPENDIXC
Frequency Tables
Times A Week You Exercise
Cumulative
Frequency Percent ~ V a l i d Percent Percent
Valid 0 21 14.0 14.0 14.0
1-2 25 16.7 16.7 30.7
2-3 22 14.7 14.7 45.3
3-4 20 13.3 13.3 58.7
4-5 29 19.3 19.3 78.0
5-6 22 14.7 14.7 92.7
6-7 11 7.3 7.3 100.0
Total 150 100 0 100.0
What this chart explains is that out of 150 people surveyed 19.3% claim to exercise four
to tive times a week. 16.7% exercise one to two times a week, while 14.7% exercise two
to three times and five to six, 14% don't exercise at all, 13.3% three to four times and
7.3% six to seven times a week. What can be concluded from this observation is that the
majority of the sample surveyed exercise pretty regularly and frequently, therefore there
is a possibility that if they posses an interest, they could include Martial Arts in their
workout program. The 14% with no workout habits verifies that not everyone is
including exercise in their lives, as all should strive to do for a healthier and longer life.
34
Time Per Workout
Time per workout
Cumulative
Frequencv Percent Valid Percent Percent
Valid 0 minutes 16 12.0 12.0
12.0
10-15 minutes 15 10.0 10.0 22.0
15-30 minutes 27 16.0 18.0 40.0
30-45 minutes 36 24.0 24.0 64.0
> 60 minutes 33 22.0 22.0 86.0
6 20 13.3 13.3 99.3
7 1 .7 .7 100.0
Total 150 100.0 1000
According to this chart, the majority, 24%, of the sample spend 30 to 45 minutes during a
workout, with 22% having a 60-minute or more workout and 18% exercising 15 to 30
minutes per workout. Typical Martial Art classes last around one hour, therefore the
sample shows that an one hour workout is likely to fit into the schedules of those who
workout.
Prefer To Exercise Alone Or With Other People
Prefer to exercise alone or with other people
Cumulative
Valid Alone 48 32.0 33.1 33.1
With other people 97 64.7 66.9 100.0
Total 145 96.7 100.0
Missing System 5 3.3
Total 150 100.0
When assessing whether people prefer to workout with other people or alone we can see
that of the sample the majority at 66.9% would rather workout with other people. This
can be a positive sign for Martial Art classes are composed of a group.
35
Activities You Do When Exercising (Run)
Activites you do when exercising
Cumulative
Frequency Percent Valid Percent Percent
Valid Run 64 42.7 1000 100.0
Total 150 100.0
Of the sample, 42.7% include running in their workout.
Activities You Do When Exercising (Jog)
Cumulative
Valid Jog 54 36.0 100.0 1000
Total 150 100.0
Of the sample, 36% include jogging in their workout.
Activities You Do When Exercising (Walk)
Cumulative
Valid Walk 59 39.3 100.0 100.0
Total 150 100.0
Of the sample, 39.3% include walking in their workout.
36
Activities You Do When Exercising (Weight-lifting)
Cumulative
Frequency Percent
Valid Percent Percent
Valid
Weight-lift 58 38.7
100.0 100.0
Total
150 1000
Of the sample, 38.7% include weight lifting in their workout.
Activities You Do When Exercising (Push-ups)
Cumulative
Valid Push-ups 40 26.7 100.0 100.0
Total 150 100.0
Of the sample, 26.7% include push-ups in their workout.
Activities You Do When Exercising (Sit-ups)
Cumulative
Valid Sit-ups 60 40.0
100.0 100.0
Total 150 100.0
Of the sample, 40% include sit-ups in their workout.
37
Activities You Participate In
Activites you participate in
Cumulative
Valid Hiking 40 26.7 100.0 100.0
Total 150 100.0
Cumulative
Valid Biking
32 21.3 100.0 100.0
Total 150 100.0
Cumulative
Valid Soccer
15 10.0 100.0 100.0
Total 150 100.0
Cumulative
Valid Baseball 12 8.0 100.0 100.0
Missing System
138 92.0
Total 150 100.0
Cumulative
Valid Softball
19 12.7 100.0 100.0
Total 150 100.0
38
Cumulative
Valid Basketball
41 27.3 100.0 100.0
Total 150 100.0
Cumulative
Valid Rugby 4 2.7 100.0 1000
Total 150 100.0
Cumulative
Valid Water polo
2 1.3 100.0 100.0
Total 150 100.0
Cumulative
Freauencv Percent Valid Percent Percent
Valid Water skiing 4 2.7 100.0 100.0
Total 150 100.0
Cumulative
Valid Raquet ball
10 6.7 100.0 100.0
Total 150 100.0
Activites you participate In
Cumulative
Valid volleyball
19 12.7 100.0 100.0
Total
150 100.0
39
Cumulative
Valid Swimming 42 28.0 100.0 100.0
Missing_ System 108 72.0
Total 150 100.0
Cumulative
Valid Tennis 20 13.3 100.0 100.0
Total 150 1000
Cumulative
Valid Badminton
1 7 100.0 100.0
Total 150 100.0
Cumulative
Valid Gymnastics
3 2.0 100.0 100.0
Total 150 100.0
Cumulative
Valid Ballet
3 2.0 100.0 100.0
Total 150 100.0
40
Cumulative
Freguency_ Percent Valid Percent Percent
Valid Ultimate frisbee 10 6.7 100.0 100.0
Missing System - 140 93.3
Total 150 100.0
Cumulative
Valid Golf 30 20.0 100.0 100.0
Total 150 100.0
Cumulative
Valid Snowboarding 11 7.3 100.0 100.0
Total 150 100.0
Cumulative
F reg__uenc_y__ Percent Valid Percent Percent
Valid Rock climbing
8 5.3 100.0 100.0
Total 150 100.0
Cumulative
Valid Dancing
25 16.7 100.0 100.0
Total 150 100.0
Cumulative
Valid Martial Arts
17 11.3 100.0 1000
Total 150 100.0
41
Cumulative
Valid Lacrosse 2 1.3 100.0 100.0
Total 150 100.0
Cumulative
Freg_uency Percent Valid Percent Percent
Valid Football
16 10.7 100.0 100 0
Missing System
134 89.3
Total 150 100.0
Cumulative
Valid Hockey
2 1.3 100.0 100.0
Total 150 100.0
Cumulative
Valid Ice-skating
4 2.7 100.0 100.0
Missing System
146 97.3
Total
150 100.0
Cumulative
Valid Field-hockey
2 1.3 100.0 100.0
Missing System
148 98.7
Total 150 100.0
42
Cumulative
Frequency Percent Valid Percent
Percent
Valid Skiing 13 8.7
100.0 100.0
Total
150 100.0
Cumulative
Valid Bowling 35 23.3 100.0 100.0
Total 150 100.0
Cumulative
Valid Surfing 2 1.3 100.0 100.0
Total 150 100.0
This provides a general idea of the variety of activities that our sample participates in.
Overall, the most common activity is swimming with participation at 28%, following is
basketball at 27.3%, hiking at 26. 7%, and bowling at 23%. Among the thirty activities
to select from I 1.3% of our sample participate in some form of Martial Arts.
43
How Pleased With Physical Results In Chosen Activities.
How pleased with physical results in choosen activities
Cumulative
Frequency Percent
Valid
Very dissatisfied 2 1.3 1.4
1.4
Dissatisfied 26 17.3
17.9 19.3
Satisfied 86 57.3
59.3 78.6
Very satisfied 31 20.7 21.4
100.0
Total 145 96.7
100.0
Total
150 100.0
Of the activities chosen 57% of the sample are satisfied with their physical results, 20.7%
are very satisfied, 17.3% are dissatisfied, and 1.3% is very dissatisfied.
How Much Fun Do You Have In Chosen Activities
How much fun do you have in choosen activities
Cumulative
Valid Somewhat fun 23 15.3 15.9 15.9
Fun 65 43.3 44.8 60.7
A lot of fun 57 38.0 39.3 100.0
Total 145 96.7 100.0
Total 150 100.0
Of the chosen activies the sample rated the level of fun they have; 43.3% have fun, 38%
have very fun, and 15.3% have somewhat fun. No one sampled claimed to have no fun.
44
How Important Is Having Fun In Exercise
Cumulative
Valid Somewhat important 21 14.0 14.4 14.4
Important 71 47.3 48.6 63.0
Very important 54 36.0 37.0 100.0
Total 146 97.3 100.0
Total 150 100.0
The majority 47.3%, believe that it is important to have fun while exercising. 36% claim
having fun while exercising is very important and 14% say it is somewhat important. No
one sampled said that it is not important to have fun. This proves that people want to
have tim while they exercise; therefore a fun and positive atmosphere in Martial Arts
would be more effective to those sampled.
Activities You Have Not Participated In, But Would Like To
Activities you have not participated in, would like to
Cumulative
Valid Hiking
26 17.3 100.0 100.0
Total 150 100.0
Cumulative
Valid Biking
6 4.0 100.0 100.0
Total 150 100.0
Cumulative
Valid Soccer
9 6.0 100.0 100.0
Total 150 100.0
45
Cumulative
Valid Baseball
3 2.0 100.0 100.0
Total 150 100.0
Cumulative
Valid Softball
4 2.7 100.0 100.0
Total 150 100.0
Cumulative
Freguency_ Percent Valid Percent Percent
Valid Basketball
3 2.0 100.0 100.0
Total 150 100.0
Cumulative
Valid Rugby
28 18.7 100.0 1000
Total 150 100.0
Cumulative
Valid Water polo 28 18.7 100.0 100.0
Missing System
122 81.3
Total 150 100.0
46
Cumulative
Valid Water skiing 30 20.0 100.0 100.0
Total 150 100.0
Cumulative
Valid Raquet ball
18 12.0 100.0 100.0
Total 150 100.0
Cumulative
Valid Volleyball
10 6.7 100.0 100.0
Total 150 100.0
Cumulative
Valid Swimming 9 6.0 100.0 100.0
Total 150 100.0
Cumulative
Valid Tennis 18 12.0 100.0 100.0
Total 150 100.0
47
Cumulative
Valid Badminton 12 8.0 100.0 100.0
Total 150 100.0
Cumulative
Freouencv Percent Valid Percent Percent
Valid Gymnastics 17 11.3 100.0 100.0
Total 150 100.0
Cumulative
Valid Ballet 11 7.3 100.0 100.0
Missing System
139 92.7
Total 150 100.0
Cumulative
Freouencv Percent Valid Percent Percent
Valid Ultimate frisbee
21 14.0 100.0 100.0
Missing System
129 86.0
Total 150 100.0
Cumulative
Valid Golf
24 16.0 100.0 100.0
Missing System
126 84.0
Total 150 100.0
48
Cumulative
Valid Snowboarding 31 20.7 100.0 100.0
Total 150 100.0
Cumulative
Valid Rock climbing 33 22.0 100.0 100.0
Total 150 100.0
Cumulative
Valid Dancing
8 5.3 100.0 100.0
Total 150 100.0
Cumulative
Valid Martial Arts 37 24.7 100.0 100.0
Total 150 100.0
Cumulative
Valid Lacrosse 21 14.0 95.5 95.5
25 1 .7 4.5 100.0
Total
22 14.7 100.0
Total
150 100.0
49
Cumulative
Valid Football 5 3.3 100.0 100.0
Total 150 100.0
Cumulative
Freuuencv Percent Valid Percent Percent
Valid Hockey 16 10.7 100.0 100.0
Total 150 100.0
Cumulative
Valid Ice-skating
16 10.7 100.0 100.0
Total 150 100.0
Cumulative
Valid Field hockey 16 10.7 100.0 100.0
Total 150 100.0
Cumulative
Valid Skiing
13 8.7 100.0 100.0
Total 150 100.0
50
exercise no more than two hours a week, the majority of the sample will have time to
train.
If You Had A Spare Hour Or Two Right Now, What Would You Most Likely Do
Cumulative
Frequency
Percent Valid Percent
Percent
Valid Watch TV 43
28.7 28.7
28.7
Play video games 17 11.3
11.3
40.0
Surf the internet 22 14.7
14.7
54.7
Go to the mall 4 2.7
2.7
57.3
Go to the movies 5 3.3
3.3 60.7
Read
14 9.3
9.3
70.0
Exercise 25 16.7
16.7
86.7
Eat
14 9.3 9.3
96.0
Other, please specify 6 4.0
4.0 100.0
Total 150 100.0
100.0
Of the given responses 28.7% would watch TV, while 16.7% would exercise, 14.7%
would surfthe Internet, and 11.3% would play video games.
How Do You Feel About Your Current Exercise Habits
How you feel with current exercise habits
Cumulative
Valid
I would like to
78
exercise more
52.0
52.0 52.0
I am satisfied with
61 40.7
40.7 92.7
my current habits
I don't care 11 7.3
7.3 100.0
Total 150 100.0 1000
Of the sample, 52% said they would like to exercise more, 40.7% said they are satisfied,
and 7.3% said that they don't care.
52
How Satisfied Are You With Your Current Physical Fitness
How satisfied with current physical fitness
Cumulative
Frequency Percent
Valid Percent
Percent
Valid Very satiSfied 15 10.0 10.0
10.0
Satisfied
75 50.0
50.0 60.0
Dissatisfied 52
34.7 34.7
94.7
Very Dissatisfied 8 5.3
5.3
100.0
Total 150 100.0
100.0
Of the sample 50% are satisfied, 34.7% are dissatisfied, 10% are very satisfied, and 5.3%
are very dissatisfied. The 40% ofthe sample who are dissatisfied or very dissatisfied
would be key to target by marketing the fitness benefits of training Martial Arts,
On Average, How Many Hours Do You Spend Watching TV Per Week
On avg, hours you spend watching TV per week
Cumulative
Valid <3 21 14.0
14.0 14.0
3-6 18 12.0
12.0 26.0
6-9 24 16.0 16.0 42.0
9-12 17 11.3
11.3 53.3
12-15 25 16.7 16.7 70.0
15-18 22 14.7
14.7 84.7
>18 23 15.3 15.3
100.0
Total 150 100.0
100.0
The breakdown of this question is as follows: 16.7% watch TV between 12-15 hours a
week, 16% 6-9 hours, 15.3% more than 18 hours, 147% 15-18 hours, 14% less than 3
hours, 12% 3-6 hours, and I 1.3% 9-12 hours.
53
Did You, Or Do You Still, Participate In Some Form Of Competitive Sports.
Participation in competitive sports
Cumulative
Valid Elementry school 65 43.3 100.0 100.0
Total 150 100.0
Cumulative
Valid Junior High 87 58.0 100.0 100.0
Total 150 100.0
Cumulative
Valid High School
99 66.0 100.0 100.0
Total 150 100.0
Cumulative
Valid College 66 44.0 1000 100.0
Total 150 100.0
Cumulative
Valid After college 17 11.3 100.0 100.0
Total
150 100.0
Those who participated during elementary school stand at 43.3%, jWlior high 58%, high
school 66%, college 44%, and after college 11.3 percent. As you can see until college,
the percentage gradually increased. Then at college it dropped down by 22%.
54
Have You Trained Martial Arts
Have you trained Martial Arts
Cumulative
Frequency Percent
Valid Percent
Percent
Valid Yes 34
22.7
22.7
22.7
No 116
77.3
77.3
100.0
Total 150 100.0
100.0
Of the 150 people surveyed 22.7% or 34 people have trained Martial Arts.
Do You Still Train Martial Arts
Do you still train Martial Arts
Cumulative
Frequency Percent
Valid Percent
Percent
Valid Yes 9 6.0
26.5 26.5
No 25
16.7 73.5
100.0
Total 34 22.7
100.0
Total
150 100.0
Only 6%, or nine people, of the 22.7% who have trained, still train martial arts now.
55
How Long Have You Trained Martial Arts.
How long have you trained Martial Arts
Cumulative
Frequency Percent
\/!':llirl
< 1 \IO!:lr
0
1 ~
1A ~
1A ~
3-6 years 5
3.3
35.7
78.6
6-9 years 1 .7
7.1
85.7
9-12 years 1
.7 7.1
92.9
>12 years 1
.7
7.1 100.0
Total 14 9.3
100.0
Total
150
100.0
This question was directed only to those who currently train Martial Arts, but was
answered by some respondents who have trained and currently do not. So, 3.3% have
been training between 3-6 years, 2. 7% 1- 3 years, 1.3% less than a year, and . 7% at 6-9,
9-12, and more than 12 years.
What Art Forms Did/do You Practice.
What Art forms did/do you practice
Cumulative
Frequencv Percent
Valid
TaeKwonDo 11 7.3
100.0
100.0
Total
150 100.0
Cumulative
Freauency Percent Valid Percent
Percent
Valid Karate 12 8.0
100.0 100.0
Total
150 100.0
56
Cumulative
Valid Judo 6 4.0 100.0 100.0
Miss1ng System 144 96.0
Total 150 100.0
Cumulative
Valid Hupkido
2 1.3 100.0 100.0
Total 150 100.0
Cumulative
Valid Cardia Kickboxing
7 4.7 100.0 100.0
Total 150 100.0
Cumulative
Valid Boxing
3 2.0 100.0 100.0
Total 150 100.0
Cumulative
Valid Mui Tia Kickboxing
2 1.3 100.0 100.0
Total
150 100.0
57
Cumulative
Frequency Percent
Valid Percent
Percent
Valid Aikido 1
.7
100.0
100.0
Missing System 149
99.3
Total
150
100.0
Cumulative
Freauencv
Percent
Valid Percent
Percent
Valid TiaChi 2 1.3
100.0
100.0
Missing System 148
98.7
Total
150 100.0
Karate was the most popular at 8%, than TaeKwonDo at 7.3%, 4.7% was Cardio
Kickboxing, 4% was Judo, Mui Tia Kickboxing, Tia Chi, and Hupkido all at 1.3%, and
Aikido at .7%.
While Training Martial Arts, Were You Or Are You Satisfied With Your
Physical Results.
Cumulative
Frequency Percent
Valid Percent
Percent
Valid
Dissatisfied 2 1.3
5.9
5.9
Satisfied 24 16.0
70.6
76.5
Very Satisfied 8 5.3
23.5
100.0
Total
34 22.7 100.0
Total
150 100.0
Out of22.7% who trained 16% were satisfied, 5.3% were very satisfied, and 1.3% were
dissatisfied.
58
While Training Martial Arts, Did You Or Do You Have Fun?
Cumulative
Freauencv
Percent
Valid Percent
Percent
'' , ..
r ......
. .
' {
1 1 . ~
;.JU.O 01.0
Very fun 13
8.7
38.2
100.0
Total 34
22.7
100.0
Missing System
116 77.3
Total
150
100.0
Ofthe 221% who trained Martial Arts, 11.3% have fun, 8.7% have very fun, and 2.7%
have somewhat fun.
Why You Chose Martial Arts
Why you choose Martial Arts
Cumulative
Freauencv
Percent Valid Percent
Percent
Valid
Self-defense 20
13.3 100.0
100.0
Total
150
100.0
Why you choose Martial Arts
Cumulative
Freauencv
Percent
Valid Percent
Percent
Valid
Competition 4 2.7
100.0 100.0
Total
150 100.0
59
Would You Be Interested In Training Martial Arts
Cumulative
Frequency
Percent
Valid Percent
Percent
Valid
Very interested
27
18.0
22.5
22.5
Somewhat interested 50 33.3
41.7
64.2
Not very interested
26
17.3
21.7
85.8
Not at all interested
17 11.3
14.2
100.0
Total
120
80.0
100.0
Missing System
30
20.0
Total
150 100.0
This question was to be directed only to those who have not trained Martial Arts, or
77.3% of the sample, however there was a response of 80%, meaning four people
answered the question and shouldn't have. Therefore, out of the 80% of the sample,
51.3% have interest in training and 28.6% don't have any interest.
On Average, How Many Servings Of Pop (12 ounce equivalents) Do You Drink
Daily.
Cumulative
Freouencv
Percent
Valid Percent
Percent
Valid 0 1 .7
.7
.7
0 11
7.3
7.3
8.0
0-1 32
21.3
21.3
29.3
1-2 34 22.7
22.7
52.0
2-3 31 20.7
20.7
72.7
3-4 21 14.0
14.0
86.7
4-5 10 6.7
6.7
93.3
5-6 2
1.3
1.3
94.7
6-7 2 1.3
1.3
96.0
>7 6 4.0 4.0
100.0
Total 150 100.0
100.0
Of the entire sample, 22.7% or 34 people drink 1-2 servings per day, 21.3%0-1 servings,
20.7% 2-3 servings. Overall, 92% of the sample includes pop as a daily drink.
61
What Beverages Do You Typically Drink.
What beverages do you typically drink
Cumulative
Valid Water 132 88.0 100.0 100.0
Missing System
18 12.0
Total 150 100.0
Cumulative
Valid Pop 98 65.3 100.0 1000
Missing System
52 34.7
Total 150 100.0
Cumulative
Valid Juice (non sugar added)
24 16.0 100.0 1000
Total 150 100.0
Cumulative
Freauency_ Percent Valid Percent Percent
Valid Juice (sugar added)
43 28.7 100.0 100.0
Total 150 100.0
62
Cumulative
Valid Milk
52 34.7 100.0 100.0
Total 150 100.0
Cumulative
Valid Kool-aide
33 22.0 100.0 100.0
Total 150 100.0
Cumulative
Valid Tea
24 16.0 100.0 100.0
Total 150 100.0
Cumulative
Valid Coffee
35 23.3 100.0 100.0
Total
150 100.0
Cumulative
Valid Wine
9 6.0 100.0 1000
Total 150 100.0
Cumulative
Valid Beer
26 17.3 100.0 100.0
Total
150 100.0
63
Cumulative
Frequencv
Percent
Valid Percent
Percent
Valid
Liquor 6
4.0
100.0
100.0
Missing System 144
96.0
Total
150
100.0
Of the sample, 88% drink water, 65.3% drink pop, 34.7 drink milk, 28.7% drink sugar
added juice, 23.3% drink coffee, 22% drink Kool-aide, 17.3% drink beer, 16% drink non
sugar added juice and tea, 6% drink wine, and 4% drink liquor.
On Average, How Many Times Do You Eat Fast food Per Week
Cumulative
Frequencv Percent
Valid Percent
Percent
Valid 0 7
4.7
4.7
4.7
0-1 25
16.7
16.8
21.5
1-2 26 17.3
17.4
389
2-3 38 25.3
25.5 64.4
3-4 27
18.0
18.1
82.6
4-5 12
8.0
8.1
90.6
5-6 7 4.7
4.7
95.3
6-7 3 2.0
2.0
97.3
>7 4 2.7
2.7
1000
Total 149
99.3
100.0
Missing System 1 .7
Total
150
100.0
Of the sample 25.5% or 38 people eat fast food 2-3 times a week. 18.1% eat fast food 3-
4 times a week, 17.4% eat fast food 1-2 times a week, and 17.5% eat fast food four or
more times a week Of the entire sample only 4.7% claim not to eat fast food.
64
The Fast Food Facilities That You Eat At Most Frequently
Facilities eat at frequently
Cumulative
Valid McDonalds 54 36.0 100.0 100.0
Total 150 100.0
Cumulative
Valid Burger King 37 24.7 100.0 100.0
Total 150 100.0
Cumulative
Valid Taco Bell
53 35.3 100.0 100.0
Total 150 100.0
Cumulative
Valid Jack in the Box 30 20.0 100.0 100.0
Total 150 100.0
Cumulative
Valid Sonic
41 27.3 100.0 100.0
Total 150 100.0
65
Cumulative
Valid What a burger 15 10.0 100.0 100.0
Total 150 100.0
Cumulative
Valid Carls Jr. 14 9.3 100.0 100.0
Total 150 100.0
Cumulative
Valid Subway
66 44.0 100.0 100.0
Missing System
84 56.0
Total 150 100.0
Of the 96.7% who do eat at fast food facilities, 44% eat at Subway, 36% at McDonalds,
24.7 at Burger King, 35.3 at Taco Bell, 20% at Jack in the Box, 27.3 at Sonic, 10% at
What a Burger, and 9.3% at Carls Jr.
What Is Your Gender
What is your gender
Cumulative
Valid Male
77 51.3 51.3 51.3
Female 73 48.7 48.7 100.0
Total 150 100.0 100.0
There was 51.3% or 77 males that were sampled and 48. 7%, or 73 females sampled.
66
What Is Your Age
What is your age
Cumulative
Valid 16 1 .7 .7 7
17 1 .7 .7 1.3
18 2 1.3 1.3 2.7
19 6 4.0 4.0 6.7
20 28 18.7 18.7 25.3
21 24 16.0 16.0 41.3
22 26 17.3 17.3 58.7
23 16 10.7 10.7 69.3
24 12 8.0 8.0 77.3
25 5 3.3 3.3 80.7
26 6 4.0 4.0 84.7
27 7 4.7 47 89.3
28 3 2.0 2.0 91.3
30 1 .7 .7 92.0
31 1 .7 .7 92.7
33 3 2.0 2.0 94.7
37 2 1.3 1.3 96.0
38 1 .7 .7 96.7
40 1 .7 .7 97.3
41 1 .7 .7 98.0
44 1 .7 .7 98.7
48 1 .7 .7 99.3
65 1 .7 .7 100.0
Total 150 100.0 100.0
72.7% of the sample is between the ages of 20 and 23 years old. However we do have
someone as young as 16 and someone as old as 65 included in the sample.
Do You Have Any Children
Do you have any children
Cumulative
Valid yes 20 13.3 13.3 13.3
No 130 86.7 86.7 100.0
Total 150 100.0 100.0
Of the sample 13.3% have children, while 86.7% do not.
67
What Is Your Marital Status
What is your marital status
Cumulative
Frequency Percent
Valid Percent
Percent
Valid Single 125
83.3
83.3
83.3
UIVUII.....t::U 0
q_u
q_u ':::10. (
Widowed 2
1.3
1.3
100.0
Total 150
100.0
100.0
83.3% are single, 1!.3% are married, 4% are divorced, and !.3% are widowed.
What Is Your Occupation
What is your occupation
Cumulative
Freauencv
Percent
Valid Percent
Percent
Valid
Executive/Management 3
2.0 2.0
2.0
Professional 3
2.0 2.0
4.0
Techinicai/Craftperson 7 4.7
4.7
8.7
Sales/Buyer
5 3.3
3.3
12.0
7
3 2.0
2.0
14.0
Government/Military
2 1.3
1.3
15.3
Unskilled Laborer 2
1.3
1.3
16.7
Homemaker
1
.7 .7
17.3
Retired
1 .7 .7
18.0
Student
121 80.7
80.7
98.7
Other
2 1.3
1.3
100.0
Total
150 100.0
100.0
The majority, 80. 7%, of the sample are students.
68
APPENDIXD
Tabulation and Chi-Square Tests
How you feel with your current exercise habits * Level of satisfaction with current
physical fitness
Case Processing Summary
Cases
Valid Missing Total
N Percent N Percent N Percent
How you feel with
current exercise habits 150 100.0% 0 .0% 150 100.0%
* Salis!. phys. fit
How you feel with current exercise habits* Satisf. phys. fit. Crosstabulation
Satisf. phys. fit
Satisfied Dissatisfied Total
How you feel I would like to Count 39 39 78
with current exercise more
% within How you feel
exercise habits
with current exercise
50.0% 50.0% 100.0%
habits
% within Satisf. phys. fit 43.3% 65.0% 52.0%
%of Total 26.0% 26.0% 52.0%
I am satisfied with Count 45 16 61
my current habits
with current exercise 73.8% 26.2% 100.0%
habits
% within Satisf. phys. fit. 50.0% 26.7% 40.7%
%of Total
30.0% 10.7% 40.7%
I don't care Count
6 5 11
with current exercise 54.5% 45.5% 100.0%
habits
%of Total 4.0% 3.3% 7.3%
Total Count 90 60 150
with current exercise
60.0% 40.0% 100.0%
habits
%within Satisf. phys. fit. 100.0% 100.0% 100.0%
%of Total 60.0% 40.0% 100.0%
69
Chi-Square Tests
Asymp. Sig.
Value df
(2-sided)
Pearson Chi-Square
8.206a 2 .017
Likelihood Ratio 8.410 2
.015
Linear-by-Lineae
3.632
1 .057
Association
N of Valid Cases 150
a. 1 cells (16.7%) have expected count less than 5. The
minimum expected count is 4.40.
According to Chi-Square Test this tabulation of How you feel with your current exerc1se
habits and Level ofsati.\jaction with your current physical fitness shows that there is a
relationship between the responses of the two questions. It appears that the respondents
who are dissatisfied with their physical fitness show strong numbers that they would like
to exercise more. On the other hand, the respondents who are satisfied with their current
physical fitness are also satisfied with their current exercise habits.
Times a week you exercise * Level of satisfaction with current physical fitness
Cases
Valid
Missing
Total
N
Percent N Percent N Percent
Times a week you
150 100.0% 0 .0% 150 100.0%
exercise * Satisf. phys. fit.
70
Times a week you exercise Satisf. phys. fit. Crosstabulation
Salis!. ohvs. fit.
Satisfied Dissatisfied Total
Times a 0 Count 11 10 21
week
%within Times a. week
100.0%
you
you exercise
52.4% 47.6%
exercise
% within Salis!. phys. fit. 12.2% 16.7% 14.0%
%of Total 7.3% 6.7% 14.0%
1-2 Count 9 16 25
% within Times a week
36.0% 64.0% 100.0%
you exercise
%of Total 6.0% 10.7% 16.7%
2-3 Count 11 11 22
50.0% 50.0% 100.0%
you exercise
%of Total 7.3% 7.3% 14.7%
3-4 Count 13 7 20
65.0% 35.0% 100.0%
you exercise
%of Total 8.7% 4.7% 13.3%
4-5 Count 21 8 29
72.4% 27.6% 100.0%
you exercise
%of Total 14.0% 5.3% 19.3%
5-6 Count 17 5 22
77.3% 22.7% 100.0%
you exercise
%of Total 11.3% 3.3% 14.7%
6-7 Count 8 3 11
72.7% 27.3% 100.0%
you exercise
%of Total 5.3% 2.0% 7.3%
Total Count 90 60 150
60.0% 40.0% 100.0%
you exercise
%of Total 60.0% 40.0% 100.0%
71
Chi-Square Tests
Asymp. Sig.
Value
df
(2-sided)
Pearson Chi-Square
12.972a
6
.043
Likelihood Ratio
13.136
6
.041
Unear-by-Linear
9.394
1
.002
Association
N of Valid Cases
150
As indicated by to the Chi-Square Test, there is a relationship between the times a week
the respondents exercise and their level of satisfaction with their physical fitness. The
more times a week the respondent exercises increases the satisfaction of their physical
fitness. Therefore, the respondents who exercise less are more likely to be dissatisfied
with their physical results.
Level of satisfaction with current physical fitness * Times a week eat fast food
Cases
Valid
Missina
Total
N
Percent
N
Percent N
Percent
Satisf. phys. fit.
149
99.3%
1
.7%
150 100.0%
Times fast food
72
Preference to exercise alone or with other people * Interest in training Martial Arts
Cases
Valid
Missina
Total
N
Percent N
Percent N
Percent
Prefer to exercise alone
or with other people *
Would you be interested
115
76.7%
35 23.3%
150
100.0%
in Martial Arts
Prefer to exercise alone or with other people" Would you be interested in Martial Arts Crosstabulation
Would vou be interested in Martial Arts
Very
Somewhat Not very
Not at all
interested interested
interested 1nterested Total
Prefer to exercise alone Alone
Count
13 16 7 9 45
or with other people %within Prefer to
exercise alone or with 28.9% 35.6% 15.6% 20.0% 100.0%
other people
% within Would you be
48.1%
33.3% 29.2% 56.3% 39.1%
interested in Martial Art
%of Total 11.3%
13.9% 6.1%
7.8% 39.1%
With other people Count
14 32 17 7 70
%within Prefer to
other people
%within Would you be
interested in Martial Art
51.9%) 66.7% 70.8% 43.8% 60.9%
%of Total
12.2% 27.8% 14.8% 6.1% 60.9%
Total
Count
27 48 24 16 115
%within Prefer to
other people
%within Would you be
100.0% 100.0% 100.0% 100.0% 100.0%
interested in Martial A r t ~
%of Total 23.5%
41.7% 20.9% 13.9% 100.0%
74
Chi-Square Tests
Asymp. Sig.
Value
df
(2-sided)
Pearson Chi-Square
4.568a 3
.206
Likelihood Ratio
4.543
3
.209
Linear-by-Uneaf'
.016
1
.898
Association
N of Valid Cases
115
a. 0 cells (.0%} have expected count less than 5. The
Shown in the Chi-Square Test, on the contrary to my hypothesis, there is no important
association between the respondents who prefer to exercise alone or with other people to
the respondents who show interest in training Martial Arts.
Importance of having fun in exercise * Gender
Cases
Valid
Missing
Total
N
Percent N Percent N
Percent
How important is
having fun in exercise 146 97.3%
4 2.7% 150 100.0%
* What is your gender
75
How important is having tun in exercise *What is your gender Crosstabulation
How important
is having fun in
exercise
Total
What is vour gender
Male Female
Somewhat important
Count
7
14
% within-How-important
33.3% 66.7%
is having fun in exercise
%within What is your
9.2% 20.0%
gender
%of Total
4.8% 9.6%
Important
count
43 28
% within How important
60.6% 39.4%
% within What is your
56.6% 40.0%
gender
%of Total 29.5%
19.2%
Very important
Count
26 28
%within How important
48.1%
51.9%
% within What is your
gender
34.2% 40.0%
%of Total 17.8% 19.2%
Count
76 70
% within How important
52.1% 47.9%
%within What is your
100.0% 100.0%
gender
%of Total 52.1% 47.9%
Chi-Square Tests
Asymp. Sig.
Value df (2-sided)
Pearson Chi-Square
5.339a 2 .069
Likelihood Ratio 5.399 2
.067
Linear-by-Linear
.196
1 .658
Association
N of Valid Cases 146
a. 0 cells (.0%) have expected count less than 5. The
minimum expected count is 1 0.07.
Total
21
100.0%
14.4%
14.4%
71
100.0%
48.6%
48.6%
54
100.0%
37.0%
37.0%
146
100.0%
100.0%
100.0%
There is no significant relationship to the respondents' opinion of the importance of fun
during exercise and their gender. Overall, the majority of the respondents believe that it
is important to have fun regardless of their gender.
76
How you feel with current exercise habits * What you would do in spare time
Cases
Valid MissinQ Total
N Percent N Percent N Percent
Feel to current exercise
133 88.7% 17 11.3% 150 100.0%
* Spare time, do what
Feel to current exercise* Spare time, do what Crosstabulation
Spare time, do what
tv and video internet, mall,
games exercise movies, read eat Total
Feel to would like to Count 32 10 24 8 74
current exerc1se more
%within Feel to
exerc1se
current exercise
43.2% 13.5% 32.4%) 10.8% 100.0%
%within Spare
59.3% 40.0% 55.8% 72.7% 55.6%
time, do what
%of Total 24.1% 7.5% 18.0% 6.0% 55.6%
satisfied with Count 22 15 19 3 59
current habits
% within Feel to
current exercise
37.3% 25.4% 32.2% 5.1% 100.0%
%within Spare
40.7% 60.0% 44.2% 27.3% 44.4%
time, do what
%of Total 16.5% 11.3% 14.3% 2.3% 44.4%
Total Count 54 25 43 11 133
%within Feel to
40.6% 18.8% 32.3% 8.3% 100.0%
current exercise
% within Spare
100.0% 100.0% 100.0% 100.0% 100.0%
time, do what
%of Total 40.6% 18.8% 32.3% 8.3% 100.0%
77
APPENDIXE
Frequency Statistics (Mean, Median, and Mode)
79
Chi-Square Tests
Asymp. Sig.
Value
df
(2-sided)
Pearson Chi-Square
4.066a 3
.254
Likelihood Ratio
4.115
3
.249
Linear-by-Linear
Association
.1 01
1
.750
N of Valid Cases
133
There is no relevant relationship between what the respondents would do in their spare
time and how they feel about their current exercise habits, unless you look closely at the
tabulation chart Which shows that the respondents who would watch TV or play video
games having a higher number that are dissatisfied with their current exercise habits.
78
Statistics
Prefer to
exercise Activites you Activites you
Times a week Time per alone or with do when do when
_you exercise workout other people exercisinQ exercising
N Valid 150 150 145 64 54
Missing 0 0 5 86 96
Mean 3.81 3.77 1.67 1.00 2.00
Median 4.00 4.00 2.00 1.00 2.00
Mode 5 4 2 1 2
Std. Deviation 1.871 1.560 .472 .000 .000
Statistics
Activites you Activites you Activites you Activites you Activites you
do when do when do when do when do when
exercisinq exercisinQ exercisinQ exercisinq exercising_
N Valid 59 58 40 60 0
Missing
91 92 110 90 150
Mean 3.00 4.00 5.00 6.00
Median 3.00 4.00 5.00 6.00
Mode 3 4 5 6
Std. Deviation .000 .000 .000 .000
Statistics
Activites you Activites you Activites you Activites you
participate in participate in participate in participate in
N Valid 40 32 15 12
Missing 110 118 135 138
Mean 1.00 2.00 3.00 4.00
Median 1.00 2.00 3.00 4.00
Mode 1 2 3 4
Std. Deviation .000 .000 .000 .000
Statistics
participate in participate in _ll_artici!'_ate in _!"'rticij:l_ate in
N Valid 19 41 4 2
Missing 131 109 146 148
Mean 5.00 6.00 7.00 8.00
Median 5.00 6.00 7.00 8.00
Mode 5 6 7 8
Std. Deviation .000 .000 .000 000
Statistics
N Valid 4 10 19 42
Missing 146 140 131 108
Mean 9.00 10.00 11.00 12.00
Median 9.00 10.00 11.00 12.00
Mode 9 10 11 12
Std. Deviation
.000 .000 .000 .000
Statistics
N Valid 20 1 3 3
Missing 130 149 147 147
Mean 1300 14.00 15.00 16.00
Median 13.00 14.00 15.00 16.00
Mode 13 14 15 16
Std. Deviation .000 .000 .000
Statistics
N Valid 10 30 11 8
Missing 140 120 139 142
Mean 17.00 18.00 19.00 20.00
Median 17.00 18.00 19.00 20.00
Mode 17 18 19 20
Std. Deviation .000 .000 .000 .000
Statistics
N Valid 25 17 2 16
Missing 125 133 148 134
Mean 21.00 22.00 23.00 24.00
Median 21.00 22.00 23.00 24.00
Mode 21 22 23 24
Std. Deviation
.000 .000 .000 .000
Statistics
_llarticipate in _]l_articiQate in participi'te in participate in
N Valid 2 4 2 13
Missing 148 146 148 137
Mean 25.00 26.00 27.00 28.00
Median 25.00 26.00 27.00 28.00
Mode 25 26 27 28
Std. Deviation .000 .000 .000 .000
Statistics
How pleased How much
with physical fun do you How
results in have in important is
Activites you Activites you choosen choosen having fun in
participate in participate in activities activities exercise
N Valid 35 2 145 145 146
Missing 115 148 5 5 4
Mean 29.00 30.00 3.01 3.23 3.23
Median 29.00 30.00 3.00 3.00 3.00
Mode 29 30 3 3 3
Std. Deviation .000 .000 .672 .707 .682
Statistics
Activities you Activities you Activities you Activities you Activities you
have not have not have not have not have not
participated participated participated participated participated
in, would like in, would like in, would like in, would like in, would like
to to to to to
N Valid
26 6 9 3 4
Missing
124 144 141 147 146
Mean
1.00 2.00 3.00 4.00 5.00
Median 1.00 2.00 3.00 4.00 5.00
Mode 1 2 3 4 5
Sid. Deviation
.000 .000 .000 .000 .000
Statistics
to to to to to
N Valid
3 28 28 30 18
Missing
147 122 122 120 132
Mean
6.00 7.00 8.00 9.00 10.00
Median 6.00 7.00 8.00 9.00 10.00
Mode 6 7 8 9 10
Std. Deviation
.000 .000 .000 .000 .000
Statistics
to to to to to
N Valid 10 9 18 12 17
Missing 140 141 132 138 133
Mean 11.00 12.00 13.00 14.00 15.00
Median 11.00 12.00 13.00 14.00 15.00
Mode 11 12 13 14 15
Std. Deviation .000 .000 .000 .000 .000
Statistics
to to to to to
N Valid 11 21 24 31 33
Missing 139 129 126 119 117
Mean 16.00 17.00 18.00 19.00 20.00
Median 16.00 17.00 18.00 19.00 20.00
Mode 16 17 18 19 20
Std. Deviation .000 .000 .000 .000 .000
Statistics
to to to to to
N Valid 8 37 22 5 16
Missing
142 113 128 145 134
Mean 21.00 22.00 23.09 24.00 25.00
Median 21.00 22.00 23.00 24.00 25.00
Mode 21 22 23 24 25
Std. Deviation .000 .000 .426 .000 000
Statistics
to to to to to
N Valid 16 16 13 9 51
Missing 134 134 137 141 99
Mean 26.00 27.00 28.00 29.00 30.00
Median 26.00 27.00 28.00 29.00 30.00
Mode 26 27 28 29 30
Std. Deviation .000 .000 .000 .000 .000
Statistics
Hours per How you feel How satisfied On avg, hours
week you Spare hour or with current with current you spend
could spend two, what exercise physical watching 1V
exercising would you do habits fitness per week
N Valid 150 150 150 150 150
Missing 0 0 0 0 0
Mean 5.27 4.06 1.55 2.35 4.10
Median 5.00 3.00 1.00 2.00 4.00
Mode
sa
1 1 2 5
Std. Deviation 1.842 2.762 .630 .734 2.013
Statistics
Participation in Participation in Participation in Participation in
competitive competitive competitive competitive
sports sports sports sports
N Valid 65 87 99 66
Missing 85 63 51 84
Mean 1.00 2.00 3.00 4.00
Median 1.00 2.00 3.00 4.00
Mode 1 2 3 4
Std. Deviation .000 .000 .000 .000
Statistics
How long
Participation in Have you Do you still have you What Art
competitive trained train Martial trained forms did/do
S!>_Orts Martial Arts Arts Martial Arts you practice
N Valid 17 150 34 14 11
Missing 133 0 116 136 139
Mean 5.00 1.77 1.74 2.86 1.00
Median 5.00 2.00 2.00 3.00 1.00
Mode 5 2 2 3 1
Std. Deviation .000 .420 .448 1.406 .000
Statistics
What Art What Art What Art What Art What Art
forms did/do fonms did/do fonms did/do forms did/do forms did/do
you practice you practice you practice you practice youpractice
N Valid 12 6 2 7 3
Missing 138 144 148 143 147
Mean 2.00 3.00 4.00 5.00 6.00
Median 2.00 3.00 4.00 5.00 6.00
Mode 2 3 4 5 6
Std. Deviation .000 .000 .000 .000 .000
Statistics
Training
Martial Arts,
What Art What Art What Art satisfied with Training
fonms did/do fonms did/do forms did/do physical Martial Arts,
you practice you practice you practice results how much fun
N Valid
2 1 2 34 34
Missing 148 149 148 116 116
Mean 7.00 8.00 9.00 3.18 3.26
Median 7.00 8.00 9.00 3.00 3.00
Mode 7 8 9 3 3
Std. Deviation .000 .000 .521 .666
Statistics
Why you Why you Why you Why you Why you
choose choose choose choose choose
Martial Arts Martial Arts Martial Arts Martial Arts Martial Arts
N Valid 20 4 6 25 11
Missing
130 146 144 125 139
Mean 1.00 2.00 3.00 4.00 5.00
Median 1.00 2.00 3.00 4.00 5.00
Mode 1 2 3 4 5
Std. Deviation .000 .000 .000 .000 .000
Statistics
On avg, how What What What
Would you be many beverages do beverages do beverages do
interested in servings of you typically you typically you typically
Martial Arts DODDer dav drink drink drink
N Valid 120 150 132 98 24
Missing
30 0 18 52 126
Mean
2.28 3.67 1.00 2.00 3.00
Median 2.00 3.00 1.00 2.00 3.00
Mode 2 3 1 2 3
Std. Deviation .970 1.871 .000 .000 .000
Statistics
What What What What
beverages do beverages do beverages do beverages do
you typically you typically you typically you typically
drink drink drink drink
N Valid 43 52 33 24
Missing 107 98 117 126
Mean 4.00 5.00 6.00 7.00
Median 4.00 5.00 6.00 7.00
Mode 4 5 6 7
Std. Deviation .000 .000 .000 000
REFERENCES
Bibliography
1. Dr. Sacker, Jonathan and John Morgan. "Fight Childhood Obesity: Turn Off the
TV." US Today Health. Jan. 2000.
2. "Economic Costs of Obesity and Inactivity." Medical Science Sports Exercise. Nov.
1999. http:/iwww.technion.ac. il/satran/statistics. html
3. Ford-Martin. "Generation 0." Online. Internet. 26 Apri12002. httr:.i.\vww.cdc gov
4. "HHS Report Shows 7 in I 0 Adults are Not Active Regularly." National Center for
Health Statistics. April2002. ht!R:iiwww.hhs.gov.
5. Khan, Kettel L. and B.A. Bowman. "Obesity: A Major Global Public Health
Problem." Annual Review Nutrition. 1999.
6. Obesity Statistics. Online. Internet. 26 April 2002.
7. Obesity Statistics. Online. Internet. 26 April 2002.
http://www.spotlighthealth.com
8. "Overview of the Determinants of Overweigh and Obesity: Current Evidence and
Research Issues." Medline. httg;//www.kchnion.ac. ilisatran/statistics. html
9. "Preventable Causes of Death in the United States, Estimated Numbers in
Thousands." Online. Internet. 26 April2002.

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