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LIIBBA's Course Contents 20052006

BusinessOriented English .................................................................................................................................1 English for International Environments.............................................................................................................3 English Business Communication and Current Economic Topics.................................................................4 English Discussion and Presenting...................................................................................................................5 English Writing Clinic..........................................................................................................................................7 Creative Business Writing...................................................................................................................................8 Spanish Grammar in Practice...........................................................................................................................10 Basic Spanish in Practice ..................................................................................................................................11 Spanish Conversation ........................................................................................................................................12 Working in a Spanishspeaking Environment................................................................................................13 Introduction to the Finnish Language 1...........................................................................................................14 Introduction to the Finnish Language 2...........................................................................................................15 Finnish 3 ..............................................................................................................................................................16 Finnish 4 ..............................................................................................................................................................17 Finnish 5 ..............................................................................................................................................................18 Finnish 6 ..............................................................................................................................................................19 Basic Finnish 1...................................................................................................................................................20 Basic Finnish 2...................................................................................................................................................21 Work Placement ..................................................................................................................................................22 Managing Intellectual Capital............................................................................................................................23 Principles of Leadership ....................................................................................................................................24 Essentials of Team Leadership.........................................................................................................................26 Strategies in International Business................................................................................................................28 Asian Studies ......................................................................................................................................................30 International Business Project..........................................................................................................................31 Market Development in Russia and Baltic.......................................................................................................32 International Marketing Analysis Programme in Finland (IMEA)...................................................................34 Deutsche Unternehmenskultur.........................................................................................................................38 Doing Business in the European Union...........................................................................................................39

LIIBBA's Course Contents 20052006


Intensive Chinese Business Course .................................................................................................................41 Nordisk handel ....................................................................................................................................................43 Orientation to the International Business Environment.................................................................................44 Study Period in China........................................................................................................................................46 Establishing Business.......................................................................................................................................48 Going International .............................................................................................................................................50 Financial Planning and International Finance.................................................................................................53 Fundamentals of Investments...........................................................................................................................54 Module of Managerial Accounting....................................................................................................................55 Sales and Purchasing........................................................................................................................................56 Event and Relationship Marketing....................................................................................................................57 Marketing Research...........................................................................................................................................58 Promotional Strategy.........................................................................................................................................60 Managing Global Brands...................................................................................................................................61 International Law................................................................................................................................................63 Maturity Examination.........................................................................................................................................65 Bachelor's Thesis...............................................................................................................................................66 Business Mathematics .......................................................................................................................................68 Quantitative Methods fo Business ....................................................................................................................69 French Conversation ..........................................................................................................................................71 French for Beginners.........................................................................................................................................72 Intermediate French...........................................................................................................................................73 Business French .................................................................................................................................................74 Fretaget p den nordiska marknaden............................................................................................................75 Conversational Swedish 1.................................................................................................................................76 Conversational Swedish 2.................................................................................................................................77 German Business Communication...................................................................................................................78 Basic German.....................................................................................................................................................79 German Conversation........................................................................................................................................80

LIIBBA's Course Contents 20052006


German Intermediate ..........................................................................................................................................81 Business German...............................................................................................................................................82 Data Processing.................................................................................................................................................83 Conversational Russian .....................................................................................................................................85 Elementary Russian...........................................................................................................................................86 Advanced Russian.............................................................................................................................................87 Business Russian ...............................................................................................................................................88 Intercultural Business Communication ............................................................................................................89 Tools for Desinging Corporate Communication.............................................................................................91 International Economics and Business Geography.......................................................................................92

BusinessOriented English
Code: ENG04L Extent: 3 cr (81 h) Semester: 1 7 Language: English Level: core studies Type: elective

Learning outcomes
This course is primarily designed to enhance the participant's business terminology, along with familiarizing business operations in English. In addition, there will be review of grammatical features of English specific to business and oral skills practice in the form of company presentations.

Course contents
Acquisition of business vocabulary in main business operational areas Writing essays on businessrelated topics Presenting information on a company in a Poster Session

Prerequisites
Secondary level of education.

Course materials
Mascull, Bill 2002. Business Vocabulary in Use. Cambridge University Press: Cambridge, UK.

Advisor
Kevin Gore

Teaching and learning methods


Contact learning 30 hrs Distance learning 50 hrs Inclass lectures and exercises Assignments Vocabulary Quizzes

Assessment
Inclass lectures and exercises 30 % Assignments 30 % Vocabulary Quizzes 40 % Assigments 3 assignments in total Late assignments will receive 1/2 grade less per day late, starting from the base assessment Assignment #1 (Psychometric Testing) 10 pts Assignment #2 (Marketing Mega Trends Report) 10 pts Assignment #3 (Poster Session) 10 pts Examinations Quiz #1: 10 pts Quiz #2: 15 pts 1

Quiz #3: 15 pts

English for International Environments


Code: ENG06I Extent: 6 cr (162 h) Semester: 4 Language: English Level: core studies Type: elective

Learning outcomes
The course raises the students level of consciousness regarding cultural differences as part of the communication process. The student knows how to find and present information in English and discuss other peoples ideas as well as write a report.

Course description
The course is useful for anybody planning to engage in business in the English language. The course takes a look at various aspects of business by adopting a crosscultural viewpoint. These aspects include international trade with its organizations and globalisation. The focus is on oral presentations and related discussions. Practice of meetings, negotiations and argumentation skills. Related written assignments.

Course contents
Cultural differences Language of international business and trade

Prerequisites
Secondary level of education with a good knowledge of English, preferably ENG04L.

Course materials
Articles of current interest Related videos and dvds Material produced by the teacher and the students Reading list recommended by the teacher

Advisor
Pekka Rasku

Teaching and learning methods


Contact hours 58 h Independent studies 114 h The student gives two oral presentations, one on international business or trade and one on cultural differences, participates in panel discussions, meetings and negotiations and does written assignments.

Assessment
Regular attendance and active participation in class Successful completion of the assignments Test

English Business Communication and Current Economic Topics


Code: ENG08L Extent: 6 cr (162 h) Semester: 3 Language: English Level: core studies Type: elective

Learning outcomes
The student knows how to communicate naturally in English at work using appropriate vocabulary and phrases. The student learns to use international sources of economics and businessrelated information, process the information and use it in his/hr oral and written assignments.

Course description
Applying for a job, oral and written exercises on the stages of purchasing process, translating and writting business letters. Working on current economic and business texts from different sources in English (magazines, newspapers, international tv channels, internet). Using sources of information independently, processing the information found and completing assignments using it, team discussions, team assignments, oral presentations, writing press releases in English.

Course contents
Applying for a job, written and oral business messages, press releases, conversations led by the students, translations, current topics, economic and foreign trade facts.

Prerequisites
Good spoken and written skills in English.

Course materials
Oxford Handbook of Commercial Correspondence. New Edition. Big Deal. 5th Edition. Englishspeaking media

Advisors
Leena Virtamo (1st half of the semester) Vuokko Piltz (2nd half of the semester)

Teaching and learning methods


Contact work 60 h (80% attendance required) Independent study 100 h Pair and team assignments, team discussions, oral presentations, independent writing assignments.

Assessment
Active participation (80 % attendance required) Independent assignments Team assignments Exam

English Discussion and Presenting


(native English teacher)
Code: ENG20L Extent: 3 cr (81 h) Semester: 1 7 Language: English Level: core studies Type: elective

Learning outcomes
The course is designed to activate and enhance oral skills in English, as well as to promote discussion as a means of learning. There will be a focus on verbal elaboration in order to state opinions and share information. The course provides a forum for indepth discussion of current and relevant topics in the participants' areas of interest. Learning to take an active and guiding role in discussions, formulating insightful questions and clarifying unfamiliar terminology will be core features.

Course description
To provide a forum for indepth discussion of current and relevant topics in the participants' areas of interest. There will be a focus on verbal elaboration in order to state opinions and share information.

Course contents
Discussion leadership of a discussion on an individually selected topic Discussion games Debate

Course materials
Discussion vocabulary from the book by McCarthy, Michael & ODell, Felicity (2002). English Vocabulary in Use. Cambridge University Press: Cambridge, UK.

Advisor
Kevin Gore

Teaching and learning methods


Contact learning 32 hrs Distance learning 8 hrs Inclass discussions Discussion preparation Discussion assignments

Assessment
Attendance 60 % Assignments 40 % Assigments Discussion Leadership assignment 20 pts max Debate assignment 20 pts max Examinations and reexaminations

None

English Writing Clinic


Code: ENG42I Extent: 3 cr (81 h) Semester: 5 Language: English Level: core studies Type: elective

Learning outcomes
The course is aimed at those who wish to improve their English expression in writing and who need help and feedback on their writing in English.

Course description
Producing English text related to the student's own work, such as writing a report or similar. Feedback and practice on editing texts. Learning to use dictionaries and references.

Course contents
Three written assignments with practice and feedback

Prerequisites
Good skills in English

Course materials
Hewings, M. 1999. Advanced grammar in use. New York, Cambridge University Press. www.dictionary.com

Advisor
Marjaliisa Ekroth

Teaching and learning methods


14 contact hours (a writing clinic with small group work based on participants own texts), independent work 66 h (producing and editing ones own text on the basis of the feedback given)

Assessment
Assessment is based on the quality of the writing produced during the course and on active participation during contact sessions. Written texts 70 % Participation 30 %

Creative Business Writing


Code: ENG56L Extent: 3 cr (81 h) Semester: 1 7 Language: English Level: core studies Type: elective

Learning outcomes
To help to improve the learners writing style and accuracy in English with an emphasis on creativity. To learn to use helpmates (dictionaries, references, spelling programs). To get feedback on ones own pieces of writing in English

Course description
The course concentrates on developing writing skills in English with a focus on business text applications. Effective business writing is concise without being dull, and particularly in marketing and advertising, it should express itself through imagery, metaphor and example.

Course contents
Giving clarity and structure to writing (precise vocabulary and eliminating clutter) Using language vividly (imagery and rhythm) Writing comparison and contrast texts Writing persuasively

Prerequisites
The "English Writing Clinic" is highly recommended as there will be insufficient time to review punctuation and grammatical features. The emphasis will be on writing style, thus participants already possessing an above average command in these areas are welcome to participate directly.

Course materials
Readings given by instructor, based on the book by Altano, Brian (2004). Writing Processes and Structures. University of Michigan Press: Ann Arbor, Michigan USA.

Advisor
Kevin Gore

Teaching and learning methods


Contact learning 28 hrs Distance learning 52 hrs Inclass lectures and writing exercises Writing assignments

Assessment
Attendance 26% Assignments 70% Quiz 4% Assigments Assignment #1: Comparison and Contrast 20 pts max 8

Assignment #2: Business Metaphor 20 pts max Assignment #3: Product Persuasion 20 pts max Writing assignments are graded on a 1 to 5 scale. Late assignments will receive 0.5 grade less per day late, starting from base assessment. Examinations Punctuation Quiz 4 pts max

Spanish Grammar in Practice


Code: ESP20I Extent: 6 cr (162 h) Semester: 3 Language: Spanish/English Level: core studies Type: elective

Learning outcomes
To make the student aware of the main aspects in the Spanish Grammar and to enable him to use it in the practical world. Development of the students skills in mastering the Spanish language grammar and vocabulary.

Course description
This course will focus on the verb tenses in indicative and subjunctive form. Practice of prepositions and vocabulary.

Course contents
Preterito Indefinido, Perfecto, Imperfecto, Pluscuanperfecto del indicativo Futuro, Condicional e Imperativo del indicativo Presente y Pasado del subjuntivo Preposiciones Vocabulario

Prerequisites
Basic Spanish in Practice or equivalent is required.

Course materials
To be decided at the beginning of the course.

Advisor
Alicia JureguiRenaud

Teaching and learning methods


Contact hours 60 h Independent studies 102 h Grammar exercises, team work, simulations, videos.

Assessment
Continuous Assesment Written Exams Participation in class

10

Basic Spanish in Practice


Code: ESP32L Extent: 6 cr (162 h) Semester: 1 7 Language: Spanish and English Level: core studies Type: elective

Learning outcomes
To master basic vocabulary, pronunciation and understanding of spoken and written Spanish. The duration of the course will enable continuity in practice and better results.

Course description
The focus of this study unit will be on basic grammar, vocabulary and daily oral communication. Differences between Spanish in Spain and Latin America.

Course contents
All the essentials of Spanish grammar. Language uses and grammatical terms, verbs mainly in the indicative form as well as vocabulary used in everyday situations.

Prerequisites
0 level Those who already know the very basic, will be allowed to join the course midway by passing a test.

Course materials
Jover Rodriquez, A. 2002. Nuevo Mundo. Helsinki: Edita. English material from various sources, provided by the advisor.

Advisor
Alicia JureguiRenaud

Teaching and learning methods


Contact hours 64 Independent studies 98 h

Assessment
Continuous assessment, written exam, active participation.

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Spanish Conversation
Code: ESP33L Extent: 3 cr (81 h) Semester: 3 7 Language: Spanish Level: core studies Type: elective

Learning outcomes
To improve the students pronunciation and vocabulary. Gain fluency in spoken Spanish. To make oral presentations.

Course description
The first part of the course deals with conversation in everyday situations, in the second part reading of news papers and magazines will be used for discussions and presentations.

Course contents
Practice of spoken language in Latin America and Spain. Dialogs to communicate in normal situations. Understanding advanced language and being able to discuss using topics of interest.

Prerequisites
Basic Spanish in Practice (ESP32L) or equivalent.

Course materials
Material from various sources provided by the lecturer.

Advisor
Alicia JureguiRenaud

Teaching and learning methods


Contact hours 48 hours Independent studies 33 hours

Assessment
Continuous assessment, oral examination, active participation

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Working in a Spanishspeaking Environment


Code: ESP39I Extent: 6 cr (162 h) Semester: 4 Language: Spanish Level: core studies Type: elective

Learning outcomes
The aim of this course is to help students master working place situations in a Spanishspeaking environment, to be aware of linguistic and cultural differences between the 20 countries that form the Spanishspeaking world. It will also enable those who want to do their work placement and study abroad to do so in a proficient way. By means of new vocabulary and practice of formal language during role play meetings and presentations the student will gain self confidence to act in the business world.

Course description
This course is intended for those students who already have a fair knowledge of Spanish and would like to go further in the use of professional language. Emphasis will also be given to the use of formal expressions during negotiations, writing of business correspondence, presentations and oral skills.

Course contents
Practice of grammar in different situations at work Vocabulary for a job interview, Curriculum Vitae View of different areas in a Company Role play in business meetings, discussions in every day working situations Presentations Writing of business letters Cultural differences between the Spanishspeaking countries

Prerequisites
Basic Spanish in Practice, Grammar and Conversation or equivalent.

Course materials
To be decided at the beginning of the course.

Advisor
Alicia Juregui Renaud

Teaching and learning methods


Contact work 60 h Independent work 102 h Role play, presentations, written exercises, use of the Net, videos.

Assessment
Oral presentation Constant assessment Active participation Completon of assignments 13

Introduction to the Finnish Language 1


Code: FIN01F Extent: 3 cr (81 h) Semester: 1 language: English and Finnish Level: core studies Type: elective

Learning outcomes
The student will learn the basics of Finnish language and will familiarize oneself with Finnish way of life. The student can understand and use familiar everyday expressions and very basic prahses aimed at the satisfaction of needs of a concrete type. He/she introduce oneself and others and can ask and answer questions about personal details such as where he/she lives and things he/she has.

Course description
The course is an introduction to Finnish language.

Course contents
Greetings Introducing oneself Nationalities Numbers (prices, times, etc.) Present tense (min menen, min en mene) Singular partitive (2 autoa, 4 tietokonetta) Singular genitive (Annan ystv, bussin numero) Who has? Who does not have? Weekdays and months Clothing, colours Family, home, furniture Food Pronunciation

Prerequisites
No previous knowledge of Finnish.

Course materials
Heikkil, S. & Majakangas, P. 2002. Hyvin menee! Suomea aikuisille. Helsinki: Otava.

Advisors
Tuula Jppinen

Teaching and learning methods


Contact hours 32 h Independent studies 49 h

Assessment
Active participation in lessons 20 % Assignments 10 % Examination(s) 70 %

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Introduction to the Finnish Language 2


Code: FIN02F Extent: 3 cr (81 h) Semester: 1 Language: English and Finnish Level: core studies Type: elective

Learning outcomes
The student will deepen his knowledge of the basics of Finnish language and culture. The student can understand and use simple sentences and frequently used expressions related to areas of most immediate relevance. (e.g. very basic personal and family information, shopping, employment).

Course description
To improve the students knowledge of the basic structures of Finnish language.

Course contents
Verb types 1 5 Consonant gradation (verbs) Work Hobbies, Freetime Occupation Means of transport Going to doctor, shop etc.

Prerequisites
Intoduction to the Finnish Language 1

Course materials
Heikkil, S. & Majakangas, P. 2002. Hyvin menee! Suomea aikuisille. Helsinki: Otava.

Advisor
Tuula Jppinen

Teaching and learning methods


Contact hours 32 h Independent studies 49 h

Assessment
Active participation in lessons 20 % Assignments 10 % Examination(s) 70 %

15

Finnish 3
Code: FIN03F Extent: 3 cr (81 h) Semester: 2 Language: English and Finnish Level: core studies Type: elective

Learning outcomes
The student can produce and understand brief everyday expressions in order to satisfy simple needs of a concrete type: daily routines, expressing ones opinions, requests for information. He/she can deal with simple situations likely to arise whilst travelling in Finland.

Course description
To improve the students knowledge of the basic structures and vocabulary of Finnish language.

Course contents
Imperative (Tule tnne! Tulkaa tnne! l tule tnne! lk tulko tnne!) Singular genetive Consonant gradation (nouns) Local cases (Miss? Mist? Mihin?) Expressing ones opinion Travelling Expressions of time.

Prerequisites
Introduction to the Finnish Language 1, Introduction to the Finnish Language 2.

Course materials
Heikkil, S. & Majakangas, P. 2002. Hyvin menee! Suomea aikuisille. Helsinki: Otava.

Advisor
Taija Hmlinen

Teaching and learning methods


Contact hours 32 h: oral and written exercises individually and in pairs, group work. Independent studies 49 h: homework, assignments and preparation for lessons and exam.

Assessment
Active participation in lessons 20 % Assignments 10 % Examination(s) 70 %

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Finnish 4
Code: FIN04F Extent: 3 cr (81 h) Semester: 2 Language: Finnish Level: core studies Type: elective

Learning outcomes
The student can communicate in simple and routine tasks requiring a simple and direct exchange of information on familiar and routine matters. He/she can describe in simple terms aspects of his/her backround and what he/she did in the past. He/she can produce simple connected text on topics which are familiar or of personal interest.

Course description
To improve the students knowledge of the basic structures and vocabulary of the Finnish language.

Course contents
Different situations in everyday life and business environments Simple past (tulin, en tullut) Pronouns Passive (present tense) Nominative plural Object

Prerequisites
Introduction to the Finnish Language 1, Introduction to the Finnish Language 2, Finnish 3

Course materials
Heikkil, S. & Majakangas, P. 2002. Hyvin menee! Suomea aikuisille. Helsinki: Otava.

Advisors
Taija Hmlinen

Teaching and learning methods


Contact hours 32 h: oral and written exercises individually and in pairs, group work. Independent studies 49 h: homework, assignments and preparation for lessons and exam.

Assessment
Active participation in lessons 20 % Assignments 10 % Examination(s) 70 %

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Finnish 5
Code: FIN05F Extent: 3 cr (81 h) Semester: 3 Language: Finnish Level: core studies Type: elective

Learning outcomes
Becoming familiar with topics in business and ICT field. Developing the students vocabulary and speaking skills, and also the knowledge of Finnish grammar.

Course description
The course is designed to improve the students knowledge of Finnish grammar, business and IT vocabulary.

Course contents
Texts, conversations and presentations Finnish grammar: perfect tense, plural, comparison The students will also learn to write various documents in Finnish, for example an email.

Prerequisites
Introduction to the Finnish Language 1, Introduction to the Finnish Language 2, Finnish 3, Finnish 4

Course materials
Heikkil, S. & Majakangas, P. 2002. Hyvin menee! Suomea aikuisille. Helsinki: Otava. Other material will be provided by the teacher.

Advisor
Tarja PaasiMay

Teaching and learning methods


Contact hours 32 h: oral and written exercises individually and in pairs, group work. Independent studies 49 h: homework, assignments and preparation for lessons and exam.

Assessment
Active participation in lessons 20 % Assignments 10 % Examination(s) 70 %

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Finnish 6
Code: FIN06F Extent: 3 cr (81 h) Semester: 4 Language: Finnish Level: core studies Type: elective

Learning outcomes
Becoming familiar with current topics in the business field through (simplified) newspaper articles and other uptodate sources. Developing the students vocabulary and speaking skills, and also the knowledge of Finnish grammar. The students will also learn to write various documents in Finnish (for example, memo, quotation letter, reclamation, advertisement and official forms).

Course description
The course concentrates on improving the students oral and writing skills in Finnish business topics.

Course contents
Texts and conversation on the topic advanced Finnish grammar ICT texts and terminology CV application cover letter.

Prerequisites
Introduction to the Finnish Language 1, Introduction to the Finnish Language 2, Finnish 3, Finnish 4, Finnish 5.

Course materials
Material will be provided by the teacher.

Advisors
Tarja PaasiMay

Teaching and learning methods


Contact hours 32 h: oral and written exercises individually and in pairs, group work. Independent studies 49 h: homework, assignments and preparation for lessons and exam.

Assessment
Active participation in lessons 20 % Assignments 10 % Examination(s) 70 %

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Basic Finnish 1
Code: FIN90I Extent: 3 cr (81 h) Semester: Language: English and Finnish Level: core studies Type: elective

Learning outcomes
The student will learn the basics of Finnish language and culture and familiarize oneself with Finnish way of life.

Course description
The course is an introduction to Finnish language and culture only for exchange students.

Course contents
Pronunciation, greetings and other key phrases, introducing oneself (home country, nationality, language skills etc.), numbers (prices, times etc.), food, verb conjugation (types 13), asking questions and responding to them.

Prerequisite
No previous knowledge of Finnish.

Course materials
To be announced at the beginning of the course.

Advisor
Tuula Jppinen

Teaching and learning methods


Contact hours 32 h Independent studies 49 h

Assessment
Active participation and assignments 30 % Written examination 70 %

20

Basic Finnish 2
Code: FIN91I Extent: 3 cr (81 h) Semester: Language: English and Finnish Level: core studies Type: elective

Learning outcomes
The student will deepen his knowledge of the basics of Finnish language and get an overview of Finland and the Finnish culture.

Course description
The course is a continuation of Basic Finnish 1 only for exchange students.

Course contents
Expansion of basic vocabulary and grammar, e.g. weather, adjectives, places, means of transport, the local cases of nouns, verb conjugation; information about Finland and the Finnish culture.

Prerequisite
Basic Finnish 1

Course materials
To be announced at the beginning of the course.

Advisor
Tuula Jppinen

Teaching and learning methods


Contact hours 32 h Independent studies 49 h

Assessment
Active participation and assignments 30 % Presentation (in English) about Finland 10 % Written examination 60 %

21

Work Placement
Code: HAR07I Extent: 30 cr (100 working days) Semester: 5 Language: according to the country and organisation; the report in English Level: work placement Type: compulsory

Learning outcomes
The primary objective of work placement is to develop the student's ability to work and function in a business environment. The remaining goals are to help students apply what they have learned to actual business situations, and obtain a broader perspective on organizations and organizational activity.

Course description
The work placement required of all students is an essential part of studies in the Degree Programme in International Business. It normally takes place after the student has completed two years' studies, 120 credit points. The student applies for a job himself. The work placement can be passed in a Finnish or foreign company, public sector agency or in some other organisation.

Course contents
The work placement period, 100 full time working days, is normally uninterrupted. Sometimes students in the Degree Programme in International Business can complete their work placement requirement in two parts but they have to make a written application before to the work placement coordinator. Students prepare a report under supervision of their work placement tutor. A guide to writing this report is available in the web pages of Helia. The work placement tutor evaluates the report, insuring that it meets the specific report requirements, and also visits some of the work placement locations.

Prerequisites
120 cr Attending the meeting of work placement.

Business cooperation
The company where the student does his/her work placement.

Advisor
Liisa Aarnio

Assessment
Passed/failed The report contains selfevaluation of the student.

22

Managing Intellectual Capital


Code: JOH65I Extent: 9 op (243 h) Semester: Level: professional studies Type: elective

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Principles of Leadership
(PBL Web Course)
Code: JOH68I Extent: 3 cr (81 h) Semester: 4 Language: English Level: professional studies Type: elective

Learning outcomes
Students learn the most essential managerial skills for leading employees in the workplace. The course provides a toolkit for the supervisory tasks to achieve results.

Course description
The problembased learning (PBL) approach is applied to this course. Students take responsibility for their own learning, while the instructor guides them as a tutor. Students construct knowledge in groups of 4 8 persons. Selfassessment and peer assessment have an important role in the learning process. The process model described in the PBL Web Course Study Guide are used in this course. The process includes five learning tasks. No facetoface meetings. Students are expected to engage in active online discussion throughout the course. Each group opens and closes one learning task in a PBL format according to the course schedule. Further information about the process is provided at: http://www.helia.fi/~helma/pblweb/pblwebstudyguide.doc

Course contents
The course provides the basic knowledge to clarify the roles, responsibilities and accountabilities required from supervisors; how to identify the key managerial issues affecting the organization; how to create an environment encouraging communication, interaction and development; and how to build trust.

Prerequisites
Going International (KAN69I) or compulsory business studies. To begin the course, each student must confirm their participation, complete a personal preassignment and attend the introductory discussion in Blackboard according to the instructions sent to the students enrolled on the course.

Course materials
Northouse, P. G. 2003. Leadership Theory and Practice. Thousand Oaks: Sage Publications, Inc. Senge, P. H. & Kleiner, A. & Roberts, C. & Ross & R. B. & Smith, B. J. 1994. The Fifth Discipline Fieldbook. Strategies and Tools for Building a Learning Organization. London: Nicholas Brealey Publishing. Articles from business journals. Interviews. Other sources.

Advisors
Marja Brandtberg

Teaching and learning methods


The 8step PBL approach is applied to this Web course. The work methods used in this course are suitable for students with a great deal of motivation for interactive studying in the information network. Rather than talking to a computer, students will be discussing with the other members of their workgroup. Therefore, each participant must be prepared to express their ideas in writing, as well as to evaluate and respond to the ideas of other 24

students. Studying the source material and searching for and evaluating additional material have a central role in the study. Students are expected to search for topical source material available in the information networks. The extent of three credit points means a tenhour weekly input.

Assessment
Course assessment is mainly based on the student's contribution to the opening and closing discussions. See the assessment criteria in the PBL Web Course Study Guide. You are also expected to complete the required selfassessments and mindmaps. The group members must share their personal group assessments and post a summary of their mutual group assessment to the tutor according to the course schedule.

25

Essentials of Team Leadership


(PBL Web Course)
Code: JOH69I Extent: 3 cr (81 h) Semester: 4 7 Language: English Level: professional studies Type: elective

Learning outcomes
The students learn the most essential team leadership skills for leading teams in the workplace. They learn to understand how teamwork is implemented in different organizations, becoming familiar with the purposes and benefits of teamwork. The students also build their own study teams and develop their skills both as team members and team leaders. The ideal goal is a selfmanaged, effective team.

Course description
The problembased learning (PBL) approach is applied to this course. Students take responsibility for their own learning, while the instructor guides them as a tutor. Students construct knowledge in groups of 48 persons. Selfassessment and peer assessment have an important role in the learning process. The process model described in the PBL Web Course Study Guide are used in this course. The process includes five learning tasks. No facetoface meetings are held. Students are expected to engage in active online discussion throughout the course. Each group opens and closes one learning task in a PBL format according to the course schedule. Further information about the process is provided at: http://www.helia.fi/~helma/pblweb/pblwebstudyguide.doc

Course contents
The course provides the profound knowledge of and systematic approach to implementing teamwork in an organization. Teamwork is viewed from individual, group and organizational perspectives with a special focus on the dynamic team leader function as a critical success factor in the team's development process.

Prerequisites
Going International (KAN69I) or compulsory business studies. To begin the course, each student must confirm their participation, complete a personal preassignment and attend the introductory discussion in Blackboard according to the instructions sent to the students enrolled on the course.

Course materials
Hayes, N. 1997. Successful Team Management. Thompson Business Press. Katzenbach, J.R. & Smith, D.K. 2000. The discipline of teams. Harvard Business Review. March April 1993. Northouse, P. G. 2003. Leadership Theory and Practice. Thousand Oaks: Sage Publications, Inc., 203 233. Robbins, H. 2000. Why Teams Dont Work What went wrong and how to make it right. Robbins, S. 1998. Organisational Behaviour. 8th Edition or later. Prentice Hall. Senge, P. H. & Kleiner, A. & Roberts, C. & Ross, R. B. & Smith, B.J. 1994. The Fifth Discipline Fieldbook. Strategies and Tools for Building a Learning Organization. London: Nicholas Brealey Publishing, 297 441. Wheelan, S. A. Creating Effective Teams A Guide for Members and Leaders (Sage Publications) Yarbrough, B.T. Leading Groups and Teams (Managerial Communication Series) Articles from business journals. Interviews. Other sources.

26

Advisors
Marja Brandtberg

Teaching and learning methods


The 8step PBL approach is applied to this Web course. The work methods used in this course are suitable for students with a great deal of motivation for interactive studying in the information network. Rather than talking to a computer, students will be discussing with the other members of their workgroup. Therefore, each participant must be prepared to express their ideas in writing, as well as to evaluate and respond to the ideas of other students. Studying the source material and searching for and evaluating additional material have a central role in the study. Students are expected to search for topical source material available in the information networks. The extent of three credit points means a tenhour weekly input.

Assessment
Course assessment is mainly based on the students contribution to the opening and closing discussions. See the assessment criteria in the PBL Web Course Study Guide. You are also expected to complete the required selfassessments and mindmaps. The group members must share their personal group assessments and post a summary of their mutual group assessment to the tutor according to the course schedule.

27

Strategies in International Business


Code: JOH70I Extent: 8 cr (216 h) Semester: 5 7 Language: English Level: professional studies Type: compulsory

Learning outcomes
Tools and methods for analyzingg businesses and their environments Strategic thinking A holistic view on business operations Understanding the strategy development process and the factors affecting successful implementation Managing stategic change

Course description
The course provides an introduction to the principles of business strategies. Issues like how to succeed in the global market place, how an organization can create and sustain competitive advantage, how to understand the business environment will be dealt with. More specific issues are raised with case studies to allow the student to analyse the strategic options international businesses are facing.

Course contents
Business environment analyses Resource analyses Strategic tools Interrelationships Strategic option development Strategy implementation Change management

Prerequisites
Orientation to the International Business Environment (KAN59I) Establishing a Business (KAN68I) Going International (KAN69I)

Course materials
Lynch, Richard 2003. Corporate Strategy. Third edition. Prentice Hall. Financial Times. Harlow. Barney, Jay 1991. Firm Resources and Sustained Competitive Avantage. Journal of Management Vol. 17, No. 1, pp. 99 120. Kaplan Robert S. & Norton David P. Having Trouble with Your Strategy? Then Map It. HBR Sept Oct 2000. Additional reading Haberberg, Adrian & Rieple, Alison 2001. The strategic Management of Organisations. Harlow, England: Pearson Education Limited. Johnson, Gerry & Scholes, Kevan 2002. Exploring Corporate Strategy. 6th edition. Pearson Education Limited, Essex. Hill, Charles W.L. & Jones, Gareth R. 1998. Strategic Management Theory, An Integrated Approach, Fourth Edition, Houghton Mifflin Company, New York. Porter, Michael E. 1985/1991. Competitive Advantage. Creating and Sustaining Superior Performance. Pankaj Ghemawat 1999. Strategy and the Business Landscape, AllisonWesley. Porter, Michael E. 1980. Competitive Strategy. The Free Press. New York. Handouts by the instructors 28

Business cooperation
Guest lecturers Company projects Company visits

Advisors
Maria Jakubik Seija Rantaaho

Teaching and learning methods


14 h tutorials 54 h lectures, evaluation seminar 52 h project 94 h selfstudy and teamwork 2 h examination

Assessment
30 % tutorial performance 30 % examination 30 % project work 10 % distance assignment Selfassessment Learning diary Written work Course evaluation Peer assessment Tutorial evaluation Project Presentations Project Reports External assessment Tutorial performance Project Report Presentation Examination

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Asian Studies
Finnish Polytechnic Network for East and Southeast Asia
The design and production of virtual courses on Asia have been implemented through separate project funding from the Ministry of Education. The courses are available to all polytechnics through the eproduction environment of the Virtual Polytechnic.

The aims of the Asian Studies are to:


awaken an interest in Asia create a community spirit towards Asia develop the Asia knowhow of polytechnic students increase interaction between Asia experts and students.

The module (15 ECTS credits) consists of three courses:


1. Orientation to East and South East Asia 5 ECTS credits (Satakunta Polytechnic) 2. Health Care and Social Services in China, Japan and Thailand 5 ECTS credits (Vaasa Polytechnic, Seinjoki Polytechnic, Central Ostrobothnia Polytechnic) 3. Asian Tourism and Service Culture 5 ECTS credits (Jyvskyl Polytechnic) The courses are offered online and can be completed as separate courses or as one larger module. Every course includes its own virtual learning tasks, in the form of written assignments and online discussions. The courses are intended for polytechnic students completing a Bachelors degree and interested in Asia and Asian cultures, for example, because they want to study and/or complete their practical training in Asia.

More information at:


suvi.kalela@helia.fi

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International Business Project


Code: KAN09I Extent: 14 Semester: 4 7 Language: English Level: professional studies Type: elective

Learning outcomes
Starting from a real company's research problem: construct theoretical frame, field research, analyze results, write and present the report, give suggestions to the company. A student should get familiar with project planning, project management, scheluding, project budjeting and reporting.

Course description
The goal of the course is to make a research to a real company.

Course contents
Research problem definition, analyzes of the company and business line, project management, budjeting, field research, computer runs and statistical analyses (SPSS), report writing, presentation. Earlier field researches have been in Denmark, United States, France, England (2 times), Germany (3 times), Baltic countries, Russia, Spain (3 times), Turkey.

Course materials
Yeates, Don & Cadle, James 1996. Project Management for Information Systems.Pitman Publishing. Maylor, Harvey: 2003, Project Management. Prentice Hall. Boddy; 2002 Managing Projects, building and Leading the team. Prentice Hall.

Advisors
Seppo Kinkki Irma Pulkkinen

Teaching and learning methods


Lectures Project work Field research Reporting to the company

Assessment
Project work

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Market Development in Russia and Baltic


Code: KAN13I Extent: 9 cr (243 h) Semester: 5 7 Language: English Level: professional studies Type: elective

Learning outcomes
Learning how to do a practical international business assignment (research for a client company).

Course description
See http://myy.helia.fi/~dange/imr/index.html The course will take a very practical view of issues to be considered in developing the Baltic region markets. The perspective will be form a Finnish firms point of view and the entry stage. Students will be required to make an analysis of market opportunities for real Finnish firms (to be assigned) and to make recommendations regarding market entry etc. Finnish first time exporters and firms with limited activities in the region will be gained of the market development process: regional strategy, market screening, target market research, target market entry options, recommendations & implementation challenges. Companies will finance the research work and pay for travel to the market.

Course contents
The course aims to take a practical approach to the challenges faced in developing markets in the Baltic Region. Students will during the process gain a good understanding of the following: understand the client companies capabilities considering the internationalisation strategy from a regional perspective making a regional market analysis selecting the markets with best fit to strategy making a detailed analysis of the priority market identifying concrete opportunities for client companies (given limitations in course length) recommending the next steps to be taken in the market development process travel to the market is required.

Prerequisites Course materials


Gerarrd L. Danford. 2003. Projectbased Learning and PolytechnicSME cooperation in Internationalization. Helia.

Business cooperation
Students will work with a client corporation and they are responsible for delivering quality results to the client.

Advisor
Gerard Danford

Teaching and learning methods


Project work Written reports Visits to the target markets Maximum number of students 15 in class 32

Assessment
60 % company assignment 40 % project plan Report to company evaluated

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International Marketing Analysis Programme in Finland (IMEA)


Code: KAN17I Extent: 15 cr (405 h) Semester: 4 Language: English Level: professional studies Type: elective

Learning outcomes
Better understanding of crossculture issues in international business Ability to do a cultural audit Better understanding of the international business environment Ability to make an international business environmental audit for a business A better understanding on country level competitiveness Ability to make a country competitiveness audit Practical experience from a company project Better understanding of RussiaBaltic business environment

Course description
The International Marketing Analysis Programme aims to develop the participants' capabilities in analysing the international marketing environment and understanding the impact of countryspecific characteristics on international trade and competitiveness. The Baltic Rim (Russia, Baltic States and Scandinavian countries) provides the main context for the indepth market understanding. Students also develop an indepth understanding of the Finnish business environment. The programme provides a comprehensive view of (a) how to understand the cultural environment, (b) the business environment (how to analyse it), and (c) the source of competitive advantage at the national level.

Course contents
The programme covers five study modules: 1. The Cultural Environment 2. International Business Environment analysis 3. Competitive Advantage of Nations 4. Major IMEA Project 5. Russia as an Economic and Cultural Environment (study visit) The participants are a multicultural group of students coming from primarily exchange institutes representing different parts of Europe and other countries. The maximum number of students admitted will be 36.

Course descriptions for modules: 1 The Cultural Environment


Objectives To increase the students' awareness and understanding of cultural differences. Content Different cultural frameworks and theories will be presented in the class or reviewed in the literature. Different cultures will be presented by the students, on a national, business and organizational level.

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Course materials Hofstede, Geert 1991. Cultures and Organizations, Software of the mind. McGrawHill, London. Hoecklin, L. 1995. Managing Cultural Differences, Chapter 2. Mercado, Welford, Prescott 2000. European Business, Fourth Edition, Chapter 10. Lewis, Richard D. 1996. When Cultures Collide (article). Trompenaars, F. and HampdenTurner Ch. 1998. Riding the Waves of Culture. Teaching and learning methods Readings, lectures, and class discussions, learning diary and presentations of ones own culture. Assessment Examination 40% Assignments 40% Class participation and attendance 20%

2 International Business Environment Analysis


Objectives Introduce environment analysis tools Apply tools to country specific assignments Apply tools to market analysis tasks Understand global environmental challenges Learn to find, analyse and present relevant market information. Content Models of the business environment analysis will be introduced and applied to real business cases. There will be assignments which focus on countrylevel analysis. Market assessment and market selection will be studied. Students are expected to conduct a secondary market research, to accomplish a target country analysis, an indepth industry analysis, and to work out marketing recommendations which will solve the business problem. Students will work in teams and individually.. This module focuses on the challenges and practical problems of a continuously changing and complex international business environment. Visits will be arranged to organisations which could provide useful information for business environment assessment. Participation in these visits is obligatory. Course materials Ian Brooks, Jamie Weatherston and Graham Wilkinson The International Business Environment, 2004 ISBN 0 273 68247 4 Teaching and learning methods Individual work, team work, cases, group discussions, company visits Assessment Attendance in company visits and active participation in class discussions 20% Distance Assignment individual or pair work (report and presentation) Business Problem Assignment team work (report and presentation) 40% Exam 40%

3 Russia as an Economic and Cultural Environment


Content A weeklong study tour (seven days) to St. Petersburg, Russia, involves working together with Russian students, under the guidance of a Russian Professor is organized as part of IMEA. Study visits to local firms in Russia will give valuable firsthand experience of the challenges facing corporations who are planning to enter 35

(develop) the Russia market. Helia organize the whole Russia package including; transport, accommodation, lectures, company visits and visa applications. St. Petersburg Russia is an excellent setting for beginning to understand the Russian business environment and the city is also a exciting architecture and culture study. Students will be evaluated by the Russian Professor based on a exam in Russia and teamwork.

4 Competitive Advantage of Nations


Objective The students will learn about competitive advantages at the national level. National competitiveness is a topical area of research. The basic theory will be derived from Michael Porter's literature on Competitive Advantage of Nations. Innovation concepts, Cluster theory and the Diamond model of national competitiveness form the basis of this theoretical foundation. The students will use the theoretical framework to make an analysis of Finland, their home country and possibly third countries. At the macro and micro level they will learn to identify clusters, describe these and understand the importance of these. Cases of Finnish companies will be used to reinforce the theory. Visits will also be organized to Finnish enterprises. Summary on learning objectives Understand theoretical framework of company competition Understand competitive advantage of Finland and other countries Practical applications of country competitiveness theoretical framework Learning methods Lectures, case studies, company visits, group presentations and independent study Course materials Porter, Michael 1991. The Competitive Advantage of Nations. Free Press, London. Substantial reading material is included in the Blackboard site of this module Assessment Test results 40% Group work assignments, individual assignments 40% Participation 20%

5 Major IMEA Project


Objective In order to integrate the different modules of IMEA (Culture, Business Environment and Competitiveness) the students will be expected to complete a major project. In this project the students will be organized into teams and each team will work on a individual project. As part of the project the students are expected to make a market research study and to make a final presentation. The projects are completed for a Finnish organization and the student teams will report their findings to this organization (client) at the end of the IMEA course. The projects will involve an analysis of Finland and one other target country. The students will apply the course content as a framework for their analysis. More information will be provided to the students during the Project Module. Learning methods Project Based Learning concepts will be applied in the project. The primary focus will be on delivering an excellent final product to the customer (sponsor). Teams will work independently. Assessment Teams will receive a team grade. Individual grades will be given if the team performance is considered not to be fair (some people may contribute less to the assignment). Team members will also evaluate each other and the Sponsor will evaluate the work. 36

Prerequisites The students should already have followed a comprehensive course in basic marketing and preferably one in international marketing, too. They should also have a good command of English. The programme will be held in Helsinki, Finland, however some studies will also take place in St. Petersburg, Russia and a trip to Tallinn, Estonia may be planned.

Prerequisites
The course materials for each module were described above in the module descriptions.

Business cooperation
Students are involved in a major student project for a client organization.

Advisors
Gerard L. Danford

Teaching and learning methods


These were described for each module above

Assessment
These were described for each module above

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Deutsche Unternehmenskultur
Code: KAN17L Umfang: 3 ECTS Semester: 4 Sprache: Deutsch und Finnisch Niveau: Typ: Freies Wahlfach

Ziele
Aktivierung der Sprachkenntnisse sowohl in der Umgangs als auch in der wirtschaftlichen Fachsprache. Umfassender Einblick in die deutsche Wirtschaft und in die deutsche Unternehmenskultur.

Beschreibung
Kennenlernen der deutschen Wirtschaft, deutscher Unternehmen und deutschfinnischer Kulturunterschiede.

Inhalt
Studienreisen nach Dresden (Ende Januar) und nach Hamburg (April/Mai). Dort nehmen die Studenten an Firmenbesuchen, Vorlesungen, Projektarbeiten (Dresden) und Unternehmensplanspielen (Hamburg) sowie an den Abendprogrammen der dortigen Studenten teil. Vorgesehen ist ferner ein Vorbereitungskurs, der speziell auf das Halten von Vortrgen sowie die Erstellung von Informationsmaterial ber die jeweils zu besuchende Region ausgerichtet ist.

Ausgangsniveau
Das Grundstudium sollte absolviert sein. Die Deutschkenntnisse sollten so gut sein, da der Teilnehmer deutschen Vortrgen folgen kann.

Bewerbung
Interessierte Studenten sollten ihre schriftliche Bewerbung in deutscher Sprache jeweils bis Ende Oktober persnlich in der Sprechstunde der zustndigen Lehrerin abgeben. Vorgesehen ist ferner ein Interview in deutscher Sprache.

Material
Aktuelles Informationsmaterial wird zu den jeweiligen Anlssen zur Verfgung gestellt. Fr die Teilnahme an den Studienreisen wird ein kleiner Teilnahmebeitrag erhoben.

Lehrerin
Eila Fischer (Raum 320, Pasila; Tel. 1489 0334; eila.fischer@helia.fi)

Unterrichtsform
Nahunterricht 14 Stunden Selbstndige Projektarbeit 26 Stunden Studienreise 1 Woche

Wertung
Zur Vorbereitung sind eine schriftliche und mndliche Firmenvorstellung sowie andere Aufgaben anzufertigen. Zum Abschlu ist ein schriftlicher Bericht ber die Studienreise in Finnisch zu erstellen. Voraussetzung ist ferner eine vollstndige Anwesenheit.

38

Doing Business in the European Union


Code: KAN18I Extent: 14 cr (378 h) Semester: 4 Language: English Level: professional studies Type: elective

Learning outcomes
To give students an overall view of the structure of the EU, the dynamics of operating in the EU business environment, and the special knowledge required by business to expand successfully from their home base into the other EU countries.

Course description
The course is a combination of three subjects: European law, economics and business.

Course contents
European Union Law focuses on EU as a legal entity, freedom of movement of goods, workers and services, competition law. European economic topics are the integration theory, the monetary integration and the single currency, the economic performance and development analysis, the EU budget and budgetary policy, common monetary policy, trade policy and agricultural policy, the EU and developing countries. European business module concentrates on studying EU as a business environment.

Prerequisites
Students must be at least in the second year of their degree program. Basic knowledge in economics and marketing is required.

Course materials
European Union Law: Owen, Richard 2000. Essential European Community Law. 3rd edition (or newer). London: Cavendish Publishing Ltd. or as an alternative Steiner, Josephine & Woods, Lorna. Textbook on EC Law. 5th edition (or newer). Gosport, Hampshire. Blackstone Press Ltd. European Economics: Ali M. ElAgraa, The European Union, Economics & Policies, 7th ed. Barbara Ingham, International Economics, A European Focus, 1st ed. European Business: International Strategic Marketing A European Perspective Marilyn A. Stone & J.B. Mc Call, 2004 ISBN 0415 31 416 x Course handouts and recommended sources.

Advisors
Satu Pitknen, Matti Perttu, N.N.

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Teaching and learning methods


Contact hours 124 h Selfstudy hours 254 h The course is a mixture of lectures, project working and problem based learning.

Assessment
The grade formation is as follows: 30% Project 30% Class work 40% Examination

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Intensive Chinese Business Course


Code: KAN30I Extent: 3 cr (81 h) Semester: 3 7 Level: professional studies Type: elective

Learning outcomes
The students get basic information on Chinese business culture and the possibilities that China offers to foreign companies. It is necessary to understand the Chinese way to do business in order to start working or establish a company in China. The course will improve the student's attitude towards internationalisation and help to understand the long history of China and its culture.

Course description
The course familiarizes students with China as a business partner, its socioeconomic development, its economic reform and China's open door policy. Moreover China's business life, trade system and investment environment are dealt with. Beijing as a business environment for foreign companies will be covered as well.

Course contents
China's history, its socioeconomic development, economic reform, open door policy. China and Beijing as business environments for foreign companies.

Prerequisites
Compulsory business courses.

Course materials
Articles according to the lecturers.

Lecturers
Chinese professors/lecturers from our partner institutions in China

Advisor
Suvi Kalela

Teaching and learning methods


Lectures, discussions, presence is compulsory (48 h). Report and independent studying (33 h).

Timetable
The course will be carried out during 40 and 42 weeks every evening (Mon Thu 17.30 20.30) and the Fridays (9 15)

Assessment
Attending lectures Examinations (2) Reports 2

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Evaluation
Accepted/not accepted

42

Nordisk handel
Code: KAN35I Extent: 6 cr (162 h) Semester: 4 7 Language: Swedish Level: professional studies Type: elective

Learning outcomes
The students get a general view of doing business in Nordic countries get acquainted with interesting current companies understand the role of different organizations as promoters of Nordic business, e.g. chambers of commerce, Finpro, Handelskontoret get a vision of their own potential as a Nordic actor .

Course description
The aim of the course is to acquaint students with Nordic economy including its industries, business cultures and methods, exporting and manners in society as well as to give them a chance to discuss doing business in Nordic countries with representatives of companies.

Course contents
Current topics and issues in Nordic companies and business life Visits in the Helsinki area to companies, organizations, embassies etc. Arrangements for a study trip to (one or more) Nordic countries Getting acquainted with Nordic business and cultural personalities

Prerequisites
Working knowledge of the Swedish language

Course materials
Current newspaper articles and company material as a basics for discussion.

Advisors
Eija Krn, Marja Fabritius

Teaching and learning methods


Participants use actively their oral and written knowledge of Swedish when participating in discussions during the lessons and company visits discussing the visits and travel arrangements on Blackboard reporting on current Nordic business world and company visits contacting companies by phone and email presenting a known Nordic business person to the group.

Assessment
Participation in discussions during lessons and visits Reports and memos Travel arrangements Net discussions 43

Orientation to the International Business Environment


Code: KAN59I Extent: 13 cr (351 h) Semester: 1 Language: English Level: Core studies Type: Compulsory

Learning outcomes
The course aims to establish the following learning processes within the students: Take responsibility for your own learning. Develop your professional skills in international business. Understand why a company exists. Understand customerfocused entrepreneurship. The student will begin the development of the following skills: Learning to learn and selfreflection Acquisition and application of critical knowledge Analytical and critical thinking and problem solving Argumentation and presentation Teamwork, cooperation and peer assessment

Course description
The course provides an introduction to the international business profession and an understanding of the company in its international business environment. The course integrates elements from economics, business economics, marketing, accounting and communication. The problembased learning (PBL) approach is applied to the course.

Course contents
The course is divided into six themes as follows: 1. Orientation to PBL and the International Business Profession. 2. Company in its International Business Environment. 3. Business Mission Workshop. 4. Operational Profitability. 5. Customer Behaviour on Various Markets. 6. International Business Encounters and Conclusion. The aims of the themes are as follows: 1. Understand the connection between PBL and the international business profession. 2. Understand how a company operates in the international business environment. 3. Learn to create a viable business mission for a starting company. 4. Understand why the company exists and how to make a profit. 5. Adopt a customerfocused attitude. 6. Understand the importance of the international business etiquette and learn to plan and organise an event.

Prerequisites
Students beginning their studies at the Polytechnic should complete this course during the first semester. Successful completion of the course requires several computer skills. Therefore, simultaneous participation in Data Processing (TY53I) is required.

44

Course materials
Ebert, R. J. and Griffin, R. W 2003. Business Essentials. 3rd edition. Upper Saddle River, New Jersey: Prentice Hall, Inc. Mescon, M. H.; Bove, C. L. and Thill, J. 2002. Business Today. 10th edition. Upper Saddle River, Jew Jersey: Prentice Hall, Inc. Kotler, P. 2003. Marketing Management. International edition. 11th edition. Upper Saddle River, New Jersey: PrenticeHall International, Inc. Articles from academic and business journals

Business cooperation
Guest lecturers Company visit

Advisor
Matti Helel

Teaching and learning methods


Students construct knowledge together in PBL tutorials held mainly twice a week. Lectures and workshops, given once a week, support selfstudy and teamwork. The following estimate of time spent for these activities is referential. 38 h tutorials 45 h lectures and workshops 268 h selfstudy and teamwork

Assessment
40 % Tutorial performance 30 % Projects and economics assignment 30 % Examinations Accepted/Failed: Orientation and communication skills assignments Assessment includes self, peer and external assessment as follows: Selfassessment Tutorial performance Written work Final examination Course evaluation Peer assessment Tutorial performance Presentations Group reports External assessment Tutorial performance Reports and other documents Presentations Examinations

45

Study Period in China


Code: KAN66I Extent: 3 cr (81 h) Semester: 3 7 Language: English Level: professional studies Type: elective

Learning outcomes
The course will familiarize the students with every day life in China and give a better understanding of the Chinese thinking, traditions, marketing, legistlation and the business possibilities for foreigners in China. The project work is an ideal way of getting a closer look at the Chinese society and work life. Critical thinking and internationalisation are improved by this course.

Course description
The course is conducted in China in our partner institution (Nankai University, Tianjin). There are lectures dealing with different aspects of Chinese society and business life, also language will be taught. The students are responsible for the travelling and accommodation costs during the 2 weeks' study period in China, which is held in first half of April.

Project work (additional, not compulsory)


It is possible to carry out a project work for a company acquired by the students. Credits (1 4) according to the project report will be given.

Course contents
China's history, economy, law, financial intitutions, culture and business manners. Marketing in China. Chinese language.

Prerequisites
Intensive Chinese Business course (KAN30I) is recommended.

Course materials
Handouts by the Chinese professors.

Advisor
Suvi Kalela

Teaching and learning methods


Presentations in Helia. Possible project work. Lectures in China. Company visits in China. Cultural visits in China. Individual reports after the study period.

Timetable
The course will be held during the first two weeks in April.

46

Assessment
Prework in Helia. Attending lectures and visits in China. Report on the study period.. Report on the project work. Evaluation Accepted/not accepted

47

Establishing Business
Code: KAN68I Extent: 24 cr (648 h) Semester: 2 Language: English Level: core studies Type: compulsory

Learning outcomes
The objectives of the course are for the student to develop an understanding of: entrepreneurship and how companies operate the process of establishing a new business how to develop a feasible business plan In meeting the above listed objectives, students will develop the following skills: effective communication, both written and oral analytical thinking innovative and creative thinking ITgraphics and word processing skills self and group assessment skills, including giving and receiving feedback teamwork skills

Course description
The Establishing Business course (KAN68I) was designed for secondsemester students in the Degree Program in International Business at Helsinki Business Polytechnic (Helia). The course integrates the main business contents, including business environment analysis, business planning and project management, marketing, logistics and operational planning, as well as management and financial accounting. The problembased learning (PBL) approach is applied to the course in a project format.

Course content
Business environment analysis Investment analysis Business planning and project management Strategy research Marketing Logistics and operational planning Micro and macro economics Management and financial accounting Prerequisites Orientation to the International Business Environment (KAN59I)

Course materials
Arnold 1998. Corporate Financial Mangement. Financial Times/Pitman. Bloomberg, David J. & LeMay, Stephen & Hanna, Joe B. 2002. Logistics. Upper Saddle River, New Jersey. PrenticeHall. Czinkota, Michael R.& Ronkainen, Ilkka A 1998. International Marketing. Fifth Edition. Forth Worth Texas: The Dryden Press. Grnroos, Christian 2000. Service management and marketing. A customer relationship marketing approach. Second edition. John Wileg & Sons Ltd, West Sussex. Heizer, Jay &; Render, Barry 2001. Principles of Operations Management. Upper Saddle River New Jersey: PrenticeHall International Inc. or Heizer, Jay &; Render, Barry 2001. Operations Management. 6th edition. Horngren &; Foster & Datar 2000. Cost Accounting; A Managerial Emphasis. PrenticeHall. Kotler, Philip 2000. Marketing Management. International Edition. The Millennium Edition (10th edition). Upper 48

Saddle River, New Jersey: PrenticeHall International, Inc. Rice, Anthony 2000. Accounts demystified. PrenticeHall. Scarborough, N. M. & Zimmerer T. W. 1999. Effective small business management, an entrepreneurial approach. Sixth edition. PrenticeHall. Sloman, John 2000. Economics, 4th ed, Prentice Hall, ISBN 0130853429 Peattie, Ken 1995. Environmental Marketing Management meeting the the green challenge. Pitman Pub. KHTMEDIA 2002. Accounting Act and Ordinance. 3rd edition. Articles and other recommended readings. Cases.

Advisors
Soile Kallinen Jaana Melamies

Teaching and learning methods


This course is taught using the Problem Based Learning (PBL) approach and involves a semester long project to develop a feasible business plan. The course content theory is covered in selfstudy tutorials and through lectures. In addition, there are weekly Business Plan Workshops during which students work on various aspects of their business plans. The semester is divided into five themes, which integrate Entrepreneurship, Economics, Marketing, Finance & Accounting and Logistics. 40 h tutorials 64 h lectures 52 h workshops 492 h selfstudy and teamwork

Business cooperation
Guest lecturers Company visits Business plan fair event Panel discussion about entrepreneurship

Assessment
30 % tutorial performance 30 % business plan project (business plan report + process) 40 % exams Assessment includes self, peer and external assessment.

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Going International
Code: KAN69I Extent: 26 ects (702 h) Semester: 3 Language: English Level: core studies Type: compulsory

Learning outcomes
The course aims to establish the following learning processes: to understand business environments, especially the impact of globalization to create a strategic mindset and to understand internationalization modes to determine the factors affecting the selection of a suitable operational mode for an internationalizing company to understand how to organize people in multicultural contexts to understand the fundamentals and importance of business contracts to display competence in writing an indepth report on the internationalization process of a case company in a selected target market and presenting it in a forum To develop research, analytical and delivery skills in order to provide viable strategy options for a real company To attain culturespecific knowledge of an area under investigation To acquire formal report writing skills that will be of later benefit when students write the final thesis

Course description
This course is designed for thirdsemester students in the Degree Programme in International Business. The course integrates the main business contents from previous semesters as well as adding more depth to marketing, logistics and human resource management. Furthermore, this semester introduces strategies for internationalization and the appropriate operational modes, more advanced research methods with a special emphasis on qualitative data collection skills and the fundamentals of business contracts. The problembased learning (PBL) approach is applied to the course in a project format.

Course contents
The course is divided into three different themes: Creating a Strategic Mindset and Understanding Operational Modes CrossBorder Operational Decisions The Working Environment The aims of the themes are as follows: To understand the reasons and prerequisites for internationalization To get acquainted with the different operational modes and to understand the factors behind the choice of operational modes To understand the internationalization process To familiarize with the financial sources for Internationalization To understand specific features and multiple factors affecting decisionmaking of logistics in the international business. To search and interpret statistics in logistics. To provide a physical distribution plan for the project company To familiarize one self with export documents and procedures To apply marketing mix for needs of the project company To learn how to do case study research To learn basics of personal selling and marketing services. To understand the project companys figures and benchmark them with other companies in the same business field.

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To understand the importance that business is appropriately staffed and the role of motivation and commitment in multicultural contexts in order to maximize performance. To understand the fundamentals of business contracts

Prerequisites
LiiBBA 2nd semester course Establishing a Business (KAN68I)

Course materials
Qualitative Reseach Yin, Robert K. (1994). Case Study Research, Design and Methods. London: Sage Publications Ltd. Documents and Payments Belay, Seyoum (2000). ExportImport Theory, Practices, and Procedures. The Haworth Press Inc. Guide to exportimport basics, vital knowledge for trading internationally. (2003). Paris: ICC. Guillermo, Jimmez (2001 or 1997). ICC Guide to Export Import Basics. Paris: ICC Publishing S.A. Sales, services and marketing research Allen, Peter & Wootten, Geoffrey (1992). Selling. Harlow: Pearson Education. Grnroos, Christian (2000). Service Management and Marketing. A Customer Relationship Management Approach. UK, Chichester: John Wiley & Sons Ltd. Hacley, Chris (2003). Doing Research Projects in Marketing, Management and Consumer Research. New York: Routledge. Keegan, Warren J & Green, Mark C. (2003). Global Marketing. Upper Saddle River: Pearson Education Inc. Lovelock, Christopher & Wirtz, Jocher (2004). Services Marketing, People, Technology, Strategy. Upper Saddler River: Pearson Education Ltd. Manning, Gerald L. & Reece, Barry L. (2001). Selling today, building quality partnership. Upper Saddle River (NJ): PrenticeHall Inc. Strategy and Operation Modes Czinkota Michael R., Ronkainen Ilkka A (2001). International Marketing. 6th edition. Harcourt College Publishers Czinkota Michael R., Ronkainen Ilkka A., Moffett Michael H (2003). International Business. 6th edition. Harcourt College Publishers Scarborough Norman M., Zimmerer Thomas W (2002). Effective Small Business Management. 6th edition. Prentice Hall Inc. Griffin Ricky W., Pustay Michael W (2001). International Business. A managerial perspective. 4th edition. Prentice Hall Inc. Lynch David (2003). Corporate Strategy. 3rd edition. Prentice Hall Organizational Behavior Robbins, Stephen P. (2001). Organizational Behavior. (9th ed.). Upper Saddle River, NJ: Prentice Hall, Inc. GomezMejia, Luis R. & Balkin, David B. (2001). Managing Human Resources. (3rd ed.). Upper Saddle River, NJ: Prentice Hall, Inc. Torrington, D., Hall, L. & Taylor, S. (2005). Human Resource Management. (6th ed.). Prentice Hall. International Logistics Each project team will receive a package of the study material in advance. Please copy the readings for all project team members. The course is based on the following literature: Michael R Czinkota & Ilkka A Ronkainen (2001). International Marketing (6th ed.) Chapter 19 Alan Harrison & Remko van Hoek (2002). Logistics and Strategy. PrenticeHall, Essex. Chapter 4. Kenneth Lysons & Michael Gillingham (2003). Purchasing and supply chain management. Chapter 12. Michael Quyale (1999). Logistics an integrated approach. Chapters 2 and 3. Sunil Babbar (1998). International purchasing, inventory management and logistics research. Miguel Helft. Fashion Fast Forward (in May 2002, Business 2.0) Kari Litja. Finlands logistical position Gateway Finland 1998. Survey David Luton. Courier packaging handling needs? In the Magazine of Logistics 06/01, page 44 Please note that related to the team assignment and the project teams are encouraged to search statistics from the Internet sources, transportation prices from various logistics service providers and interview the case company to make a viable distribution plan for the company. Law August, Ray (2000). International Business Law (3rd ed.). Upper Saddle River, NJ: Prentice Hall. The United Nations Convention on Contracts for the International Sale of Goods. Vienna 1980. Arnold 1998. Corporate Financial Mangement. Financial Times/Pitman. Articles and other recommended readings Cases 51

Business cooperation
Students examine the internationalization process for specific case companies and are therefore involved in a mutually beneficial relationship with a business located in Finland. The outcome of the cooperation is a report that fosters student learning of the aforementioned objectives as well as providing useful information for the companies involved.

Advisors
Kevin Gore: semester coordinator, report project leader Jaana Melamies: finance & accounting tutor/resource person Soile Kallinen: logistics tutor/resource person Seija Rantaaho: HRM tutor/resource person Suvi Kalela: marketing tutor/resource person Irma Pulkkinen: research methods/export documentation tutor/resource person Bradley Mitchell: law tutor/resource person

Teaching and learning methods


Students construct knowledge together in PBL tutorials held mainly twice a week. Lectures and workshops, given once a week, support selfstudy and teamwork. The following estimate of time spent for these activities is referential. 40 h tutorials 100 h lectures and workshops 300 h selfstudy and teamwork

Assessment
TUTORIAL PERFORMANCE 30 % (Individual)

Selfassessment should be handed in after each theme to the responsible tutor(s) (see list below, deadlines are listed in schedule) with the tutorial performance form (form enclosed, you can find it at http://myy.helia.fi/~helma/assessment/tutorialperformance.htm ). Also remember to use the form in your preparations for the tutorials. Deadlines must be kept. Theme 1: KALSU, Suvi Kalela (10 %) Theme 2: PULIR, Irma Pulkkinen (10 %) Theme 3: RANSE, Seija RantaAho (10 %) PROJECT 40 % (Team)

The project is assessed in three main parts as follows: Project Presentation 12 % (30 % of project grade) Project Report 28 % (70 % of project grade) EXAMS/ASSIGNMENTS 30 % (Individual)

Students are expected to follow the instructions/deadlines and take exams/complete assignments for each tutor. The tutor who gives an assignment or exam is responsible for assessment and all related questions. RANSE 5 % KALSU 5 % PULIR 5 % KALSO, Soile Kallinen 5 % MELJA, Jaana Melamies 5 % MITBR, Bradley Mitchell 5 %

52

Financial Planning and International Finance


Code: LAS14I Extent: 6 cr (162 h) Semester: 4 7 (offered every spring semester) Language: English Level: professional studies Type: elective

Learning outcomes
To develop the student's ability to analyze financial markets through the practical applications of financial planning methods. The students should be able to take care of the financial planning and financial risk management of a mediumsized company and understand the structure and challenges of international financial market.

Course description
An extension of the principles and procedures of managerial finance. The course concentrates on producing financial budgets, comparing different alternatives of finance and risks connected to different solutions. The changing character of domestic and international financial market is used as framework for the studies.

Course contents
Financial planning as a part of the planning system in a firm. Factors affecting the financial structure of a firm Comparative calculations of financial alternatives International cooperation and its influence on the financing of a firm Financial risks and risk management Developing domestic and international financial markets: e.g. Investment banking, Venture Capital

Prerequisites
Establishing a Business (KAN68I)

Course materials
van Horne, James C. 2001 or newer. Financial Management and Policy. 12th edition. Prentice Hall. Selected chapters. Shapiro, Alan 2003. Multinational Financial Management. Prentice Hall, 7th edition. Selected chapters. Selected articles and readings assigned by the teacher.

Advisor
Pekka Palomki

Teaching and learning methods


Lessons 40 h (lecturing + assignment feedback) Distance learning 122 h

Assessment
Examination 50 % Distance learning 50 % (Team work + exercices)

53

Fundamentals of Investments
Code: LAS15I Extent: 3 cr (81 h) Language: English Semester: 4 Level: professional studies Type: elective

Learning outcomes
The student is able to work as an investor, who knows the most important investment instruments. He/she also knows yield expectations and risks related to the instruments.

Course description
An introduction to investment markets and their functions and different investement instruments.

Aims and objectives


Students master the central calculation methods related to analyzing investments and working capital. After complexing the course the student have an outlook on finance markets and on the significance of financing operations in the different kinds of companies.

Course materials
Sharpe, William F., Alexander, Gordon J., Bailey, Jeffery V. 1999. Investments. Chapters: 3 9, 13 14, 16 18, 21, 24 25.

Advisor
Irene Uusitalo

Teaching and learning methods


Independent studies

Assessment
Textbook examination

54

Module of Managerial Accounting


Code: LAS28L Extent: 12 cr (324 h) Semester: 5 7 Language: English Level: professional studies Type: elective

Learning outcomes
To develop the students competence and confidence in using operational accounting tools, methods and also improve working life relationships. The students will become familiar with planning and controlling profitability at different levels of operations and in different business levels. In the project work students will be presented with a practical situation of one company. Also in the project work the students apply the theory, evaluate practical applications, develop teamwork skills, working life relationships and problem solving.

Description
Students learn management accounting tools, methods and how to improve them. The students will be able to analyze the profitability of operating performance through practical applications. The course includes a project on a selected company (in teams).

Prerequisites
Establishing Business

Course materials
Drury 1996. Management and cost accounting. Horngren & Faster & Datar 2000. Cost Accounting. Needles & Powers & Mills & Anderson 1999. Managerial Accounting. Handouts distributed by the teacher.

Advisor
Jaana Melamies

Teaching and learning methods


Contact hours 80 h Distance assignments and project work 244 h

Assessment
Distance assignments 20 % Examination 40 % Project 40 % The course can not be accepted as a whole, unless the project work is presented. In case all other parts, except for the project work, have been approved, the student can, however, receive some credit points.

55

Sales and Purchasing


Code: MAR14I Extent: 9 cr (243 h) Semester: 4 5 Language: English Level: professional studies Type: elective This course will be offered spring 2006.

56

Event and Relationship Marketing


Code: MAR15I Extent: 9 cr (243 h) Semester: 4 6 Language: English Level: professional studies Type: elective This course will be offered in the academic year 2006 2007.

57

Marketing Research
Code: MAR17I Extent: 5 cr (135 h) Semester: 4 6 Language: English Level: professional studies Type: elective

Learning outcomes
Students are able to independently select a proper way to collect information for making decisions. They conduct a marketing research project including quantitative research and report the results and conclusions. Students learn critical and analytical thinking as well as argumentation skilss when working on the research tasks. Initiative, responsibility and time management are needed in order to accomplish all the tasks.

Course description
The course introduces students to the procedures in marketing research. Students work in teams conducting a research either based on virtual data or for a company they have chosen. Basic quantitative methods needed in survey research are studied with the help of a statistical package SPSS.

Course contents
Main contents are defining a research problem, research design, data collection and analysis, scaling techniques, questionnaire design, sampling design and procedures, fieldwork, statistical analyses, report preparation and presentation.

Prerequisites
Basic Statistics Quantitative Methods for Business

Course materials
Study material on the web. Burns, A. C. & Bush, R. F. 2005. Marketing Research, online research applications. Upper Saddle River: Pearson Education LTD.

Business cooperation
Research projects may be done for the needs of the companies students have chosen or the companies who have informed their needs and willingness to cooperate during this course.

Advisors
Irma Pulkkinen Aki Taanila

Teaching and learning methods


Collaborative virtual team work requires active participation.

Assessment
Research report 60 % Examination 20 % Active participation 20 % 58

59

Promotional Strategy
Code: MAR18I Extent: 3 cr (81 h) Semester: Language: English Level: professional studies Type: elective

60

Managing Global Brands


Code: MAR54I Extent: 12 cr (324 h) Semester: 5 7 Language: English Level: professional studies Type: elective

Learning outcomes
The course aims to establish the following learning processes in the students: 1. Understand branding as a strategic tool for business management, leadership and marketing 2. Reach an advanced level in selfstudy and tutorial work, comparing sources and models, making thorough applications, and combining theories and your own ideas to formulate new models 3. Learn to work professionally with a client company in a multicultural team 4. Apply problem identification, analysis and solving to the brand projects discussed in tutorials 5. Understand the significance of qualitative research in branding 6. Learn to collect, analyse and use relevant research findings to create a brand manual for the client company

Course description
The course is studied in a problembased learning (PBL) format, simultaneously introducing branding theory and project work. Instruction is divided respectively between tutorial and resource sessions. Project work includes each participant team conducting a qualitative study for a client company, preferably a small or mediumsized enterprise (SME). The project begins by analysing existing information and interviewing company representatives at different levels to define their perceptions of the current position of the brand. The study also includes determining the brand image among customers. Based on the interpretation of the research findings, participants make a proposal for a brand management guide for their client company.

Course contents
The theory covers strategic brand analysis; brand identity, including brand value proposition (brand promise); brand identity implementation; as well as aspects of visual, intercultural and marketing communication.

Prerequisites
Going International (KAN69I) or Becoming an International Actor (KAN64I) or Comprehensive Marketing/Kokonaisvaltainen Markkinointi (MAR04L) or compulsory business studies

Course Materials
Aaker, D. and Joachimsthaler, E. 2000. Brand Leadership. New York: The Free Press. Gad, T. 2001. 4D Branding. Cracking the corporate code of the network economy. London: Financial Times. Prentice Hall. Hart, S. and Murphy, J. (eds.) 1998. Brands, the New Wealth Creators. Houndmills: MacMillan Press Ltd. Ind, N. 2003. Living the brand. How to transform every member of your organization into a brand champion. London: Kogan Page. Jensen, R. 1999. The Dream Society. New York: McGrawHill. Keller, K. L. 1998. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Upper Saddle River, New Jersey: Prentice Hall, Inc. Knapp, D. 2000. The Brand Mindset. New York: McGrawHill. Kunde, J.r 2000. Corporate Religion: building a strong company through personality and corporate soul. London: Prentice Hall. Kunde, J. 2002. Unique now or never. London: Pearson Education. Schultz, D. and Barnes, B. 1999. Strategic Brand Communication Campaigns. Fifth edition. Lincolnwood, Illinois: NTC Business Books. 61

Business cooperation
Guest lecturers Brand research project for a client company

Advisors
Harriet Fagerholm Matti Helel

Teaching and learning methods


Students construct knowledge together in PBL tutorials held once a week. Lectures and workshops, given once a week, support selfstudy and teamwork. The following estimate of time spent for these activities is referential. 18 h tutorials 22 h lectures and workshops 284 h selfstudy and teamwork

Assessment
40 % Contribution to the project 40 % Tutorial performance and individual work 20 % Examination Assessment includes self, peer and external assessment as follows: Selfassessment Tutorial performance Project work Learning processes Course evaluation Peer assessment Project proposals Project work Project presentations External assessment Tutorial performance Examination Project portfolio Presentations

62

International Law
Code: OIK24I Extent: 5 cr (135 h) Semester: 4 Language: English Level: professional studies Type: elective

Learning outcomes
The aim of the course is to introduce the student to international legal business environment and to give him/her the basic legal knowledge needed in international trade.

Course description
The course consists of two parts. "Basics of the Finnish law" is intended for students who have not studied law before. Its aim is to help the student understand legal thinking to be able to study international law on the second part of this course. The course also contributes to the students life and work in Finland by giving a short insight to the Finnish legal order. "International Business Law" provides a comprehensive introduction to international business law. After the course, the student has a sound understanding of the legal framework of international business.

Course contents
The first part is an introduction to the Finnish legal order and basic legal concepts. The themes are: Contracts, company law, trade, competition law, labour law and family law. International Business Law offers a short insight to different legal systems, conflict of laws and jurisdiction. The focus is on business law, thus international contracts and trade are studied thoroughly. Other topics are means of payment, dispute resolution and intellectual property rights.

Prerequisites
For students who have not studied law before the first part, Basics of the Finnish Law, is a prerequisite for the second part, International Business Law. Otherwise the students can attend either both parts of the course or the second part alone.

Course materials
First part: Finnish acts: Consumer Protection Act, Act on Competition Restrictions, Employment Contract Act The British Council 1999 (or newer). Law profile of Finland. Helsinki: Hakapaino. Supplementary material Basics of the Finnish Law, available on the Black Board Second part: Ray August 2000 (or newer). International Business law. New Jersey: Prentice Hall. Satu Pitknen 2005. Introduction to International Business Law. Available on the Black Board. The United Nations Convention on Contracts for the International Sale of Goods. Vienna 1980.

Advisors
Satu Pitknen

63

Teaching and learning methods


The course consists of lectures, case studies, discussions and individual studies. Contact hours 4 h / week, independent studies 8 h / week.

Assessment
Assignments, presentations and class participation 50 % Examination 50 %

64

Maturity Examination
Code: OPI01I Extent: Semester: 7 Language: English Level: thesis Type: compulsory

Course description
The maturity examination is defined as follows in the Polytechnic Decree: "For a polytechnic degree, students must write a maturity examination related to their thesis topic, showing familiarity with the topic and proficiency in either Finnish or Swedish." (Council of State's Decree about Polytechnics No. 352/2003). After completing the thesis, all students in the Degree Programme in International Business must write a maturity examination in English, providing evidence of their professional knowledge and language proficiency. The thesis tutor provides two alternative topics for the maturity examination. The topics are related to the thesis or the thesis writing process. The text must be coherent and written in good English. The text begins with a title given by the tutor or designed by the student according to the tutor's instructions. The other required text characteristics include proper paragraph division, logical sentence structure, relevant use of concepts, fluent punctuation, correct spelling, and proper use of upper and lower case letters. The text should not include any subheadings, tables, charts or lists. The suitable length is four ruled A4 pages, handwritten on every line. Any general examination day is usually recommendable. You should register for the maturity examination by mail or email addressed to your thesis tutor.

65

Bachelor's Thesis
Code: OPI06I Extent: 15 cr (405 h) Language: English Semester: 7 Level: thesis Type: compulsory

Learning outcomes
The student will demonstrate an ability to work and solve problems independently. The purpose is to enhance the student's information gathering skills and ability to apply information to solving problems related to business economics.

Course description
The student should have completed enough studies to fully focus on the thesis writing process. Successful completion of the thesis writing process is proof of the student's problemsolving skills and ability to work independently in a disciplined manner. Ideally, the thesis is a professional study based on an actual business environment. It also has the potential for bringing forward new information in the given field of research.

Course contents
Thesis work begins with the Quantitative Methods for Business course. It is to be completed before work placement and has the aim of helping students choose a thesistopic, formulate a thesis plan and compile a preliminary subject analysis. The course starts in the beginning of each term, except during summer. Once students have chosen a topic, they are to compile a subject analysis in accordance with thesis guidelines and submit this to their thesis coordinators mailbox by the due date. There are four due dates each year, which are at the beginning of each term, except during summer. A thesis tutor and inspector will be named for each student soon after the submittal of the subject analysis,after which the student must submit his or her thesis plan in the format given in the thesis guidelines. The plan and how to proceed are discussed during the first meeting between the student and thesis tutor. The process ends with the completion of the thesis, which is to include an abstract and a maturity examination.

Prerequisites
Most basic and professional studies must be completed. The student should have a topic for the thesis.

Advisor
Juhani Ylikerl

Course material
Helel, Matti etc. Thesis Instructions. Helia Publication Series A:10, 2003.

Teaching and learning methods


After the approval of the subject analysis, the student is given a thesis tutor and thesis inspector. The student must submit his or her thesis plan very soon after the appointment of the thesis counsellor and assessor. Students can ask their thesis counsellors for assistance in the formulation of the thesis plan. The plan and how to proceed are discussed during their first meeting.

66

Assessment
An acceptable thesis writing process is evaluated by the tutor on a scale of 1 to 5.

67

Business Mathematics
Code: PER10I Extent: 5 cr (135 h) Semester: 1 (1 4) Language: English Level: core studies Type: compulsory

Learning outcomes
A student will be familiar to most frequent calculations within Business sector. Percentage calculation can be applied to changes of prices and price index and the outcome will be the change in real prices. Changes of exchange rates can be added into previous case and real chages in import or export prices can be calculated. Simple and compound interest should be known well enough to calculate different kind of loan payments, effective rates and basic investment calculations. A student will be able to use Excel fo solving calculations listed above.

Course description
Basic skills of business related mathematical methods will be studied during the course. Problem solving with Excel will be learned as well.

Course contents
Course contains percentage calculation with applications, foreign currency calculations, index calculations with variety of applications and investment calculations.

Prerequisite
Satisfactory skills in high school mathematics.

Course materials
Holopainen, Pulkkinen & Keinnen. Business Mathematics. Helsinki: WSOY.

Advisor
Kalevi Keinnen

Teaching and learning methods


4 weekly contact hours and 4 hours distant learning per week.

Assessment
Written examination 80 % Practical exercises 20 %

68

Quantitative Methods fo Business


Code: PER22I Extent: 6 cr (162 h) Semester: 4 Language: English Level: core studies Type: compulsory

Learning outcomes
Students understand how to use quantitative methods in presenting data and in business decisionmaking. Students can apply methods to business problems and can communicate the results. Students adopt a systematic approach to solving business problems.

Course description
Students solve business problems independently and write a report containing description of methods, results and interpretations. Spreadsheet applications are used in the course.

Course contents
1. Presenting information using graphics, tables and descriptive figures 2. Probability distributions as a tool to manage uncertainty 3. Problems related to sampling 4. Relationships between variables 5. Basics of quantitative research methods 6. Time series forecasting 7. Basic concepts in linear optimization

Prerequisites
Matriculation examination or corresponding skills in mathematics.

Course materials
1. http://myy.helia.fi/~taaak/q 2. Evans & Olson 2003. Statistics, Data Analysis, and Decision Modeling. Second Edition. Prentice Hall. Excel is used throughout the course.

Advisors
Aki Taanila

Teaching and learning methods


Student total workload is 162 hours: 1. Lectures 30 hours 2. Independent study 124 hours 3. Preparation for and taking of, examination 8 hours Student should be prepared to use 10 hours per week for lectures and independent study. Lectures cover the essential concepts, practical examples, and tips in using Excel. The actual learning happens when doing assignments. While doing assignments students adopt the concepts and methods. Assignments encourage in thinking and comparing alternative solution methods.

69

Assessment
Students must pass all the assignments and the exam. Grading is based on the assignments but excellent or poor success in the exam may change the final grade.

70

French Conversation
Code: RAN03I Extent: 3 cr (81 h) Semester: 1 7 Language: French and English Level: core studies Type: elective

Learning outcomes
Students refresh or deepen their oral skills.

Course description
This intermediate to advanced conversation course gives students an opportunity to review various aspects of the French language while developing their ability to speak using more elaborate structures and more accurate vocabulary.

Course contents
Students comment upon main news topics. Discussion on a variety of topics chosen and presented by students. Debating, role plays of various social situations, language games, videos in French (films and short programmes shown on the French speaking Channel TV5), and more on request.

Prerequisites
Intermediate knowledge of French grammar, vocabulary and pronunciation. Ideally, students should take this course after passing Intermediate French (RAN06I), Business French (RAN07I) or equivalent.

Course materials
To be announced at the beginning of the course

Advisor
David Mauffret

Teaching and learning methods


Contact hours 50 h Individual work 31 h

Assessment
Attendance 50 % Class participation and preparation of activities 20 % Oral presentation 30 %

71

French for Beginners


Code: RAN05L Extent: 6 cr (162 h) Semester: 3 Language: English and French Level: core studies Type: elective

Learning outcomes
This course aims at providing participants with the basic language tools which will enable them to communicate in both general and workrelated situations.

Course description
Basics of French covered developing the following language skills: speaking, listening, reading, and writing

Course contents
Communication: (among others) greetings, talking and writing about yourself (name, age, profession) and about others, numbers, days of the week, months, countries, time, weather, daily activities, basic phone conversations, getting acquainted with a French company (employees, trade channel, products...), asking for and giving directions. Grammar: (among others) personal pronouns, verbs in the present tense, articles, singular and plural forms of nouns and adjectives, asking questions, possessive adjectives (my, your) prepositions, negative sentences, demonstratives (this, that)

Prerequisites
This course is for beginners. Students with previous knowledge of French are advised to participate in the Intermediate French (RAN06I).

Course materials
Gruneberg Anne & Tauzin Beatrice. Comment vont les Affaires? Manchette (publisher).

Advisor
David Mauffret

Teaching and learning methods


Contact hours 64 h Individual work 98 h

Assessment
Attendance 40 % Class participation and homework 10 % Exams 40 % Essays and other assignments 10 %

72

Intermediate French
Code: RAN06I Extent: 6 cr (162 h) Semester: 4 Language: English and French Level: core studies Type: elective

Learning outcomes
The course aims at providing participants with more advanced language tools which will enable them to communicate in both general and workrelated situations.

Course description
This course is the continuation of French for Beginners (RAN05L). Students will broaden their knowledge by means of speaking, listening, reading, and writing exercises and activities.

Course contents
Communication: (among others) asking for and giving directions (revision), travelling around in Paris and other places, more phone conversations, eating out, talking about food, saying what you like and dislike, describing people, buying and ordering products. Grammar: (among others) revision of the basics (see RAN05L), more irregular verbs in the present tense; future tense; past tenses, conditional tense (introduction), adverbs, more advanced negative structures, quantities.

Prerequisites
This course is for students who passed the basic course French for Beginners or those who wish to review what they studied in high school.

Course materials
Gruneberg Anne & Tauzin Beatrice. Comment vont les Affaires? Manchette (publisher).

Advisor
David Mauffret

Teaching and learning methods


Contact hours 64 h Individual work 98 h

Assessment
Attendance 40 % Class participation and homework 10 % Exams 40 % Essays and other assignments 10 %

73

Business French
Code: RAN07I Extent: 6 cr (162 h) Semester: 3 Language: French and English Level: core studies Type: elective core

Learning outcomes
Acquainting oneself with business terminology in French. Deepening one's oral and writing skills in French. Developing the students awareness of cultural differences between some countries of the Frenchspeaking world and their country of origin.

Course description
This course concentrates on developing the students ability to communicate in French with a focus on business situations and related vocabulary. It is particularly helpful for those who need to use business French at work or wish to do their internship in a company where the working language is French.

Course contents
Establishing and operating a company in France; different corporate forms, marketing and advertising. The students prepare an oral presentation on a relevant company. The course also contains fairly advanced grammar and vocabulary exercises. Students improve their listening skills through various activities (use of video and audio tapes).

Prerequisites
Intermediate French (RAN06I) or secondary level of education.

Course materials
To be announced at the beginning of the course.

Advisor
David Mauffret

Teaching and learning methods


Contact hours 64 h Individual work 98 h

Assessment
Attendance 40 % Class participation and homework 10 % Exams 20 % Oral presentation 20 % Assignments 10 %

74

Fretaget p den nordiska marknaden


(The Nordic Countries as Market Area) Code: RUO05L Extent: 6 cr (162 h) Semester: 1 Language: Swedish Level: core studies Type: compulsory *) *) The Swedish course "Fretaget p den nordiska marknaden" is compulsory for the Finnish students who have completed secondary level education in Finland.

Learning outcomes
Students Are able to communicate in Swedish with their Nordic partners in most common business situations. Acquire knowledge of the Nordic economies and the role of Finland in them. Are interested in developing their own language skills Are able to make use of Swedish economic publications.

Course description
The course introduces the Nordic economies.

Course contents
The student familiarizes herself/himself with the Nordic economies, intercommunication and the cultural features in the market area and adopts the vocabulary for communication in this area.

Prerequisites
Passed entry level test.

Course materials
Fabritius, M. & Melkko, M. 2003. Samspel. Helsinki: WSOY.

Advisor
Marjut Melkko

Teaching and learning methods


Contact hours 64 h Distance assignments 98 h The learning methods consist of instructions by the teacher, team work in and outside the class, discussions and independent written and oral assignments.

Assessment
Written examinations Accepted completion of oral and written distance assignments (5) Active participation in classes

75

Conversational Swedish 1
(Diskussionssvenska 1)
Code: RUO55L Extent: 3 cr (81 h) Semester: 2 Language: Swedish Level: core studies Type: elective

Learning outcomes
The aim is that after the course students will be able to manage everyday discussions and workplace communications in Swedish. Students will also be able to lead discussions in Swedish, covering topics that have been prepared for in advance.

Course description
Oral exercises, discussions, debates, presentations.

Course contents
Students prepare for and participate in various discussions. There will also be visits to the Swedish theatre and companies/associations, in which Swedish will be used.

Course materials
Newspaper articles and vocabularies.

Advisor
BrittMarie Carlsson

Teaching and learning methods


Contact hours 48 h Independent studies 33 h Students participate in discussions taking on roles as discussion leaders and panel participants. Students will prepare for the discussions in advance with the help of materials and vocabularies. Students will also visit the Swedish theatre and companies and/or associations.

Assessment
Classroom exercises 50 % Class participation 50 %

76

Conversational Swedish 2
(Diskussionssvenska 2)
Code: RUO56L Extent: 3 cr (81 h) Semester: 4 Language: Swedish Level: core studies Type: elective

Learning outcomes
After the course, students should be able to converse freely on topics relating to Sweden, including its society, business life and culture. Students should be familiar with Swedish culture and be able to read Swedish literature with relative ease.

Course description
The course covers discussions on current topics of interest. Focus will be on Sweden: its society, business life and culture. Students will work both independently and in groups.

Course contents
Students practice their Swedish oral skills through discussions and presentations.

Prerequisites
Conversational Swedish 1 or good Swedish skills.

Course materials
Newspaper articles and vocabularies.

Advisor
BrittMarie Carlsson

Teaching and learning methods


Contact learning 48 h Independent studies 33 h During the course students prepare presentations and discuss topics of current interest. Students will watch a Swedish movie, listen to Swedish music and make visits outside Helia. Students will also read a novel in Swedish.

Assessment
Classroom exercises 50 % Class participation 50 %

77

German Business Communication


(Geschfte auf Deutsch)
Code: SAK49L Extent: 3 cr (81 h) Semester: 6 Language: German and Finnish Level: core studies Type: elective

Learning outcomes
Students can prepare business correspondence in German on diverse themes.

Course description
The course addresses modern business correspondence, including emails and faxes, in German. The course involves online studies, and therefore students tackle the material on their own using the models (templates) and vocabularies provided.

Course contents
The course covers all business correspondence situations, starting from initial contact through to complaints and reminders of nonpayment. The course also includes translation, grammar and vocabulary exercises.

Prerequisites
Good skills in German.

Course materials
Liikesaksan verkkokurssi. WSOY.

Advisor
Sirpa Mtt

Teaching and learning methods


Contact learning 10 h Independent studies 71 h

Assessment
Online exercises 100 %

78

Basic German
Code: SAK60I Extent: 6 cr (162 h) Semester: 1 Language: English and German Level: core studies Type: elective

Learning outcomes
Emphasis on everyday situations, travelling and social interaction. Understanding of Germanspeaking cultures.

Course description
Basic grammatical structures, vocabulary, pronunciation. Practice in everyday and business situations.

Course contents
Everyday situations in Germanspeaking environments and basic grammar.

Prerequisite
No previous knowledge of German required

Course materials
Themen aktuell 1. Kursbuch + Arbeitsbuch.

Advisor
Marketta Tikkanen

Teaching and learning methods


64 contact hours 98 independent studies

Assessment
active participation and homework 40 % distance assignments and written exam 60 %

79

German Conversation
(Deutsche Konversation)
Code: SAK64L Extent: 3 cr (81 h) Semester: 5 Language: German Level: core studies Type: elective

Learning outcomes
The course aims to activate and build the students oral skills in business life situations as well as general knowledge of German speaking countries, e.g. their culture and business life, through original texts from these countries, independent research, oral presentations and conversation.

Course description
Practice of oral skills and cultural communication in business life situations.

Course contents
Business life oral situations German speaking countries: life and culture Studying and working in German speaking countries Economy and business culture

Prerequisite
After German Intermediate or other basic skills. However, each group will set its own level.

Course materials
Handouts and the Internet

Advisor
Marketta Tikkanen

Teaching and learning methods


Contact learning 48 hrs Independent study 33 hrs

Assessment
Active class participation 70 % Oral presentations 30 %

80

German Intermediate
Code: SAK70I Extent: 6 cr (162 h) Semester: 2 Language: German and English Level: core studies Type: elective

Learning outcomes
The objective is to train the student to express his/her opinions and to take part in everyday oral interaction as well as to get acquainted with the German way of life and to understand better different Germanspeaking cultures.

Course description
The student's oral and written communication skills in everyday situations are improved. The understanding of German through various texts and listening comprehension exercises is enhanced.

Course contents
Through versatile texts from various situations in life the student's command of vocabulary is extended and the central grammatical structures revised.

Prerequisite
The course is best suited after Basic German or other previous studies; 1 2 years at school.

Course materials
Hueber. Themen aktuell 2. Kursbuch und Arbeitsbuch. (ch 1 10).

Advisor
Marketta Tikkanen

Teaching and learning methods


Contact hours 64 h Independent studies 98 h

Assessment
Continuous assessment Active participation Written examination Written distant assignments and oral presentations

81

Business German
(Berufsdeutsch)
Code: SAK80I Extent: 6 cr (162 h) Semester: 4 Language: German and English Level: core studies Ttype: elective

Learning outcomes
The student is able to work in different Germanspeaking business environments.

Course description
This is an introductory course to business German. Emphasis is on business vocabulary and situational German.

Course contents
General business vocabulary, company and product presentation, international fairs, business transactions. Communication with customers e.g. on the phone and in business fairs. Various business events from arranging a meeting with a customer to business correspondence.

Prerequisites
German Intermediate or 3 5 years at school or studying/living in Germany.

Course materials
Deutsch im Berufsleben. EDITA. The English vocabulary from the advisor.

Advisor
Marketta Tikkanen

Teaching and learning methods


Contact hours 64 h Independent studies 98 h

Assessment
Active attendance in class and homework 40 % Written distance assignments and oral presentation 60 %

82

Data Processing
Code: TY53I Extent: 5 cr (135 h) Semester: 1 Language: English Level: core studies Type: compulsory

Learning objectives
The course will provide the student with basic tools in data processing needed for his/her studies in Helia and in business. Also the student should be able to use information technology to acquire and produce information. Studying in virtual learning environment is a part of the course.

Course description
The course introduces the student to basic skills that can be used in Windows programs like word processing, presentation graphics and spreadsheet. Network skills and information search are also included.

Course contents
Helia networks system and communication Essential computing concepts Windows XP operating system and user interface Information search and retrieval skills Touchtyping Word processing and Finnish standard layout for documents Presentations graphics Spreadsheet functions

Prerequisites
This course, which is for the students starting their studies at Polytechnic, should be completed during the first study period.

Course materials
Hollingsworth N. & Hollingsworth M. 2002. Computer Technology. Paradigm Publishing Inc.

Advisor Teaching and learning methods


Part of the studies will be completed virtually in Blachboard learning environment on the net. HandsOn exercises reinforcing technical skills, distance assignments providing practice in problem solving and connecting context to content, and quizzes offering self assessment. Contact learning Independent work

Assessment
Examination 85 % Assignments 15 % The examination is handson and held in two parts: the first part covers the units Windows and Hardware, Word and Information Retrieval. The second part covers the units PowerPoint and Network Skills. Also a Touch Typing test is held on the basis of accepted/failed. 83

84

Conversational Russian
(Razgovornaja praktika)
Code: VEN02L Extent: 3 cr (81 h) Semester: 1 7 Language: Russian Level: core studies Type: elective

Learning outcomes
Students learn to use general spoken and business Russian.

Course description
The course includes practising spoken Russian, following current events in Russian newspapers and magazines, and learning to discuss the read material. Features of Russian business conversation will also be covered. It is possible to complete the course by participating in a two month long Russian language course in Russia, on which a report is to be written.

Prerequisite
Knowledge of basic Russian

Course materials
Texts provided by instructor

Advisor
Oleg Matosov

Teaching and learning methods


Contact hours 48 h Distance hours 33 h

Assessment
Active participation in conversation exercises and discussions based on given texts 80 % attendance required

85

Elementary Russian
(Venjn alkeet, Podgotovitelny kurs)
Code: VEN30L Extent: 6 cr (162 h) Semester: 4 Language: Finnish, Russian Level: core studies Type: elective

Learnig outcomes
Students learn to read and write Cyrillic text use Russian in everyday situations.

Course description
Introduction to the Cyrillic alphabet, basic dialogue, pronunciation and intonation. Also covered are basic grammar and vocabulary. The aim is that students learn to communicate in Russian in basic everyday situation.

Course contents
The Cyrillic alphabet, basic dialogue, pronunciation, intonation and vocabulary.

Course materials
Nikiforow & Kernen & Alikov 1997. Saljut! 1. Otava. Class handouts.

Advisor
Anu Riipinen

Teaching and learning methods


Contact hours 64 h Independent studies 98 h

Assessment
Written and oral midterm and final exam Homework Class participation (60 % attendance required)

86

Advanced Russian
(Dopolnitelny kurs)
Code: VEN31L Extent: 6 cr (162 h) Semester: 5 Language: Finnish, Russian Level: core studies Type: elective

Learning outcomes
The knowledge of basic Russian vocabulary and grammar with an ability to use various grammatical structures in spoken and written Russian in daily situations.

Course description
Essential knowledge of the basics of Russian vocabulary and grammar in basic situations. Suitable for students who wish to expand and strengthen their knowledge and skills of basic Russian grammar and vocabulary by oral and written exercises.

Course contents
Basics of written and spoken Russian in daily situations with basic grammatical structures, mainly the use of cases and verbs.

Prerequisites
Elementary Russian

Course material
Nikiforow Kernen Alikov 1997. Saljut 1. Otava Ruohonen, Ritva & StrengellKmper, Anna 1998. Lyhyt venjn kielioppi. Otava. Ruohonen, Ritva & StrengellKmper, Anna 2000. Venjn kieliopin harjoituksia. Otava. Additional material provided by the advisor.

Advisor
Anu Riipinen

Teaching and learning methods


Contact hours 64 h Independent studies 98 h

Assessment
Written an oral examinations Assignments Continuous assessment (60 % attendance required)

87

Business Russian
(Delovoi jazyk)
Code: VEN32L Extent: 6 cr (162 h) Semester: 6 Language: Finnish, Russian Level: core studies Type: elective

Learning outcomes
The course gives a readiness to communicate by telephone and facetoface in basic business situations. The student is able to prepare simple business letters ja manages on a company introduction and business quests.

Course description
The course includes an introduction to Russian at work by telephone conversations and by writing simple business letters and by creating facetoface situations with business quests. Basic grammar, use of cases and verbs.

Prerequisites
Elementary Russian and Intermediate Russian or equivalent knowledge. Aims and objectives Ability to communicate in Russian in various, simple business situations mainly by phone with the ability to write a simple business letter and to be able to communicate with the business quests.

Course materials
Ojanen, SL., LaurilaHellman, E. & Prokkola, I. 2000. Sekret uspeha 1. Yrityksen viestint. Helsinki: HKKK cop. Additional material provided by the advisor.

Advisor
Anu Riipinen

Teaching and learning methods


Contact hours 64 h Distance hours 96 h

Assessment
Written and oral examinations Continuous assessment (60% attendance required) Assignments

88

Intercultural Business Communication


Code: VIE86I Extent: 5 cr (135 h) Semester: 4 (4 7) Language: English Level: professional studies Type: elective

Learning outcomes
Experience of working in balanced multicultural teams Broader and deeper understanding of culture as more than simply differing habits and language Presentation and demonstration skills Critical thinking and writing on challenging and sensitive topics Compilation of a culturespecific training packet aimed at business people

Course description
The purpose of this course is to present research and concepts on communicative behaviour between members of different cultures and how such knowledge can aid people in their interaction with others to increase effective communication and reduce misconceptions and possible conflicts. Simulation exercises and experiental learning is also another core feature of the course. Through coordinated and balanced multicultural interaction, students expose and are exposed to each other's thinking and behaviours, which forms the basis of concrete learning in this characteristically unconventional area of study.

Course contents
Theoretical approaches to analyzing culture Communication styles Orientation to time and space Material culture Identity History Language Nonverbal behaviors Adaptation Synergy of business and culture

Prerequisites
None

Course materials
Reading packet from the instructor.

Advisor
Kevin Gore

Teaching and learning methods


In addition to 4 hrs of weekly lectures, students are expected to spend an approximate amount of time on independent study. The final project and exam also increase this amount.

Assessment
Attendance 30 % Assignments 40 % 89

Exam 30 %

90

Tools for Desinging Corporate Communication


Code: VIE88I Extent: 9 cr (243 h) Semester: Language: English Level: professional studies Type: elective

91

International Economics and Business Geography


Code: YHT16I Extent: 9 cr (243 h) Semester: 4 (4 7) Language: English Level: professional studies Type: elective

Learning outcomes
The student will be able to analyze international economic information and evaluate the economic performance of different countries and trading blocs. The student will understand the theoretical background for international economics and economic geography and will be able to analyze the economic implications of free trade and trade restrictions as well as how geography shapes and affects the economy on both the national and international level. From the economic perspective, the student will have a basic knowledge of the functions of international markets for goods and factors of production and will gain an understanding of international trade agreements and organizations. From the geographic perspective, the student will gain knowledge of features such demographics, resources, transportation and communications, agriculture, land use, urbanity and economic impact and how globalization changes trading and production patterns and the influence of multinational corporations in this process.

Course description
The students work in teams and study the different topics from the viewpoint of the chosen countries and trading blocs. They study the economic indicators, production patterns and trading policies of their countries and blocs. They deepen their understanding by collecting economic data and information through case studies. the students review international economic information during the lessons and use the basic economic tools in analyzing the future implications of different information. They give presentations on chosen topics. In order to complement the understanding of economics, indepth coverage of economic geography gives students a practical foundation for understanding the global economy in an era of shifting borders, restructuring economies, and regional realignments. We will examine models and concepts of economic geography, including population, natural resources, international trade and development. The course content combines economic theory with geography in an attempt to resolve critical problems of growth, distribution, and development; and to explain their impact on international business. In sum, international business is increasingly characterized by giant emerging markets, telecommunications and information technology. Global interdependence translates into the merging of business practices in crossborder corporations, the paradoxical weakening and strengthening of culture, and an increasingly common concern for environmental problems.

Course contents
Theory of international trade and the argument for specialization Protectionism and trade policy The effect of multinational corporations on world trade Trade and developing countries Economic integration and trading blocs International financial markets and exchange rate policy Global markets for goods and factors of production International economic organizations and agreements Basic information on the EU and its effect on Finland Globalization of the world economy Population and the world economy Resources and environment Transportation and communications Agriculture and rural land use Urban land use Cities as retail and service centers Industrial location Dynamics in international business 92

World trade patterns and flows Development (Integration of studentcentered simulation game Civilization III to support theoretical learning)

Prerequisites
Establishing a Business (KAN68I)

Course materials
Sloman. Essentials of Economics, chapters 11 12 Krugman, P. & Obstfeld, M. International Economics: Theory and Policy Stutz, F.P. & De Souza, A.R. 1998. The World Economy : Resources, Location, Trade and Development (3rd ed.). New Jersey: Prentice Hall. Hayter, R. 1997. The Dynamics of Industrial Location. London: John Wiley & Sons. Cole, J. & Cole, F.P. 1997. The Geography of the European Union. London: Routledge. Course handouts

Business cooperation
Although this course is not directly connected to the business community, the possible later incorporation of the trade and economic simulation game Civilization III offers the possibility to coordinate activity with partner institutions by creating fictitious yet lifelike trading blocks in a competitive scenario. The simulation game requires the use of theoretical knowledge and implications in order to play the game effectively, thereby encouraging studentcentered application of knowledge.

Advisors
Matti Perttu: International Economics Kevin Gore: Business Geography

Teaching and learning methods


The course is a mixture of lectures, projectbased assignments and studentcentered learning. Contact learning 124 h Independent study 254 h

Assessment
Project 30 % Class participation and attendance 30 % Examination 40 %

93

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