THE NPD GROUP

The European Toy Market in 2011 Specially prepared for ICTI

May 2012

2010 Results --A growing market (up 4.7%)

World Toy Market (billion $)

90.000 88.000 86.000 84.000 82.000 80 000 80.000 78.000 76.000 74.000 72.000 70 000 70.000

$83.300 $79.600 $78.100 $77.200

USD b billion

2007

2008

2009

2010

Trends are in USD using foreign exchange rates as of Dec 31st of each year Source NPD ICTI Report 2010.

2010 toy revenues by region (billions of $) North America, Europe and Asia are now relatively equal in size

World Toy Market by Region (billion $)

$23.9 +2.5%

$23.3 -.7%

$23.1 $ +9.2%

$7.3 $7 3 +10.7%

$3.1 +5 6% +5.6%

$2.6 +23%

Europe 5: +3% in 2011

Full Year 2011 v 2010

Total Toy Industry by Country Ranked by Market Size in U.S. Dollars at 100% of Total Toy Industry Dollar Volume Percent Change FY 2011 v 2010
USA UK France Germany A t li Australia Italy Spain -7% Belgium Austria Portugal -4% 5% 10% -3% 2%

Market Size (MM)

-2% 3% 5% 7%

$21,181 $4,927 $4,584 $3,851 $2 470 $2,470 $1,775 $1,526 $642 $542 $273
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Source: The NPD Group; US Consumer Tracking Service; EU and AU - POS Tracking Service; POS extrapolated to represent 100% coverage. Exchange rate 1 = $ 1.43162

2011 Forecast for the World Toy Market: +1% globally

Europe gain expected to be offset by US loss Reported in USD G5 however will be down about 1%...

World Toy Market (billion $)

90.000 88.000 86.000 84.000 82.000 80.000 78.000 76.000 74.000 72.000 70.000
2007 2008 2009 2010 2011

$83 300 $83.300 $78.100 $79.600 $77.200

$84 100 $84.100

USD billion

+1%

Trends are in USD using foreign exchange rates as of Dec 1 =1,1626

31st

of each year.

Proprietary and Confidential

K Hi Key Highlights hli ht

AUTOMOTIVE BEAUTY COMMERCIAL TECHNOLOGY CONSUMER TECHNOLOGY ENTERTAINMENT FASHION FOOD & BEVERAGE FOODSERVICE HOME OFFICE SUPPLIES SOFTWARE SPORTS TOYS WIRELESS

http://corpdevnew/image_library/

Beyblade Tops Charts In 2 Countries

Top Value Selling Toy By Country 2011

UK

FR

GE

IT

SP

Mini Figures LEGO

Building Sets

Beyblade Asst Hasbro

Action Figures

Beyblade Asst Hasbro

Action Figures

Toffee - Preziosi
Plush

Monster High Mattel

Dolls

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Source: NPD EuroToys / Retail Tracking
Proprietary and Confidential

Tablets for all in continental Europe in 2012?

1 in every 11 UK kid aged 3-6 received a toy tablet for Christmas

Approximately 250,000 tablets were sold in the UK in 2011 Preschool electronic Learning rose by 43% for the year (Total preschool +2%)

8
Source: NPD EPoS Retail Tracking
Proprietary and Confidential

2012 in a nutshell

Online Channel growth changing shopping habits & Store closures threats

App Toys & Tablets the new buzz?

Growth Gro th in Virtual Virt al Shops & Mobile Shopping

Increased Digital Gaming Into Toys & Into Europe

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Proprietary and Confidential

Source
NPD Retail Tracking Coverage by country
UK France Germany Spain Italy 78% 70% 72% - weekly data 63% 73% 59%

NPD Consumer Panel Service Full Year 2011

Exchange Rate used 1= 1.1626 (unless otherwise specified) All value numbers are in Euros (unless otherwise specified)

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Proprietary and Confidential

November 2011 report - Source: NPD EPoS Retail Tracking - 1 = 1.1626