Katherine Fleischer

07825 637 504 | katfleischer17@gmail.com | Southgate, North London Status: US citizen with Indefinite Leave to Remain in the UK

Profile
A personable, results-driven marketer with a love for communications that use compelling copy and memorable design. Proven success in strategic planning. Seven years of experience in marketing communications, resulting in a flexible writing style and the ability to apply sound reasoning to marketing planning. Strong track record of generating revenue and sales leads, growing social networks and people management.

Special Achievements
Teams email campaigns achieved record-high results Tripled enquiries for sales team in 5 months Increased applicants for MA course by 16% Awarded HighFlyer at annual staff awards

Special Achievement in Writing Award at City University of New York

Technical Skills
Salesforce Tweetdeck and HootSuite Salesforce and Exact Target Advanced Microsoft Office Adobe InDesign

Employment History
MARKETING & PR MANAGER April 2012 Present Havas EHS, formerly EHS 4D A digitally-driven direct marketing agency with clients such as Diageo, Tesco and Volvo Highlights: In global rebrand project, led the UK initiative. Liaised with Cirencester office to assess local requirements while adhering to New York offices new guidelines Organised seminar event for clients and prospects that CEO called our best yet based on turnout and lead generation Launching intranet to improve internal communications, an entirely new tool for the agency Creating new website: having researched competitors websites, reported to board and influenced decision to redesign the site with emphasis on result-proving case studies

GROUP MARKETING MANAGER Aug 2011 April 2012 Progressive Digital Media Group, Plc Managing the marketing team to promote all five divisions within a multinational business intelligence company that is known for highly specialised B2B events, magazines, websites, market research and consultancy. This strategically-focused role not only oversaw a department of event marketers; it has its own demanding marketing communications projects. By growing relationships with other

teams, running copywriting workshops, and being creative within strict timeframes and KPIs, the marketing team is now known for its unique marketing solutions and ever-improving results. Highlights: Success of marketing department has led to its doubling in size Tripled the number of enquiries for sales teams Quadrupled revenue generated by marketing activity (without interaction with sales teams) in three months Worked closely with team in India to create new business intelligence services Created a full suite of marketing collateral for the new business intelligence services from copywriting to managing the graphic design on a very tight deadline Helped to improve the departments reputation by delivering results and building relationships with internal stakeholders Launched new PR campaign for a key event, resulting in quality media coverage Created social media strategy

MARKETING MANAGER (Contract, Student Recruitment and PR) Dec 2009 July 2011 Central School of Speech & Drama, University of London A conservatoire that is world-renowned for drama and behind-the-scenes theatre training. Alumni include Andrew Garfield, Judi Dench and Graham Norton. The extremely popular acting programmes are in-demand luxury product;, other programmes required innovative marketing solutions. As Student Recruitment Manager, was responsible for recruiting students from the UK, US, Hong Kong and Sydney. Main activities were digital campaigns via email and online forum sponsorship, market research, and open events. Controlled a tight budget. At the end of the contract, was asked to stay to set up PR initiative during a restructure of the department. Highlights: Increased Facebook fans by 65% in two months Increased the number of applicants by 9.4% year-on-year; students accepting offers increased by 11% Boosted guest list for overseas auditions by 50% by streamlining email communications Increased a declining courses applications by 16% using coordinated digital and print campaign Wrote regularly-run features for local media Coordinated filming with former acting student for BBC Three documentary Contributed to new website launch Aug 2009

MARKETING COMMUNICATIONS MANAGER Nov 2009 Kaplan Higher Education (part of the Washington Post Group)

Kaplan Higher Education and Kaplan International Colleges (KIC) provide private higher education, with KIC giving international students a means for accessing sought-after UK degrees. Responsible for the development and implementation of strategies to recruit students on a global scale Managed direct email campaigns Created collateral by liaising with other departments, copywriting, image selection and basic InDesign Developed the sales teams technique with email templates, guidelines for objection handling Wrote handbook for the sales team

Highlights: Contributed to the company's strongest term yet with 35% year-on-year growth Direct campaigns generated unprecedented number of leads. Campaigns achieved 6%7% response rate significantly higher than the predicted 0.8%-2%

MARKETING COMMUNICATIONS EXECUTIVE Feb 2008 July 2009 MARKETING CO-ORDINATOR July 2007 Feb 2008 Carlson Wagonlit Travel (CWT) CWT is the worlds top business travel management company. Its 22,000 employees in 150 countries work with contracted clients to create customised travel programmes. For clients who spend millions on travel every year, the pitch process is a complex one that requires case studies, proven results, estimated savings and a demonstration of CWTs custom technology and expertise. As editor of client magazine and its supplements, staff magazine, and e-newsletters, was required to have in-depth knowledge of the business, strong relationships with industry colleagues, meeting multiple deadlines at once, and a high level of copywriting skill. Translated complicated advice and technical product information into engaging copy for a buying audience. Additional duties: Worked on global scale, communicating news from head offices in New York and Paris to UK staff. Anglicised texts written in American English Internal communications: editor and writer for bi-monthly staff magazine, writer of daily news report, writer of business-critical messages on behalf of senior management Supported Business Developments bids: collected case studies, statistics, testimonials Planned content to maintain the companys strongest marketing tool, the client magazine, as a respected business travel magazine Created and implemented e-newsletter campaigns Managed the external design agency/publishing house Assisted Events Manager with annual conference, panel debate, seminars and trade shows

Highlights:

Increased year-on-year profit of magazines by 137% by using close supplier relationships despite increased cost of more frequent publications and financial trouble in the travel industry 17,000 copies of one supplement distributed with Buying Business Travel magazine, promoting to a tremendous audience of potential clients Achieved 2009 communications profit target in April of that year

MEDIA SALES EXECUTIVE Apr 2006 June 2007 UBM/CMPi A multi-national publishing company with numerous trade titles in its portfolio Record-breaking sales achievement for January 2007, using selling techniques to maximise revenue OFFICE EXECUTIVE (temp) 2006 Apr 2006 London Borough of Enfield, Housing Department Feb

Joined to assist with clerical duties in the inspections team. Proactively sought additional work, which led to working across three teams.

Educational Achievements
Bachelor of Business Administration in Marketing, cum laude honours 2001- 2005 City University of New York, Baruch College Major in Marketing with Advertising concentration and minor in English Literature Excelled in Market Research, International Marketing, Consumer Behaviour, Marketing & Advertising Communications and Marketing Strategy Midwood High School Graduated from Medical Science Programme 1997-2001

Memberships
The Marketing Society