Kayo Computers

Kayo Computer arma y vende computadoras personales, cada una de las cuales requiere un tablero de
Kayo tambien puede comprar el mismo tipo de TCI que provee otro fabricante, la empresa TCI
Los TCI, junto con otros componentes, son utilizados por Kayo en sus computadoras personales. El
Pregunta 1
Pregunta 2
Pregunta 3
Pregunta 4

En una hoja de calculo electronica construya un modelo que muestre la rentabilidad

Silasventastotalesfueran5000unidades,cuantosTCIlere- comendaria usted a Kayo
Al revisar el contrato de Apex, observa usted que Kayo esta obligada a comprarle a
Unanalisisdemercadorevelaquelasventasunitariasdepen- deran del precio de la

cuales requiere un tablero de

ante, la empresa TCI
mputadoras personales. El

delo que muestre la rentabilidad

lere- comendaria usted a Kayo
ayo esta obligada a comprarle a
pen- deran del precio de la

En una hoja de calculo electronica construya un modelo que muestre la

rentabilidad de las computadoras personales Kayo durante el proximo
ano. Para empezar, suponga que sera posible vender 5000 computadoras
el ano proximo y que solo se compraran 1000 TCI de Apex (el resto
sera suministrado por la TCI).
Apex Manufacturing
Cantidad TCI
Precio Unitario ($)
<= 2000
200
> 2000
160
TCI Electronics
Diseo de Ingeniera ($) Precio Unitario ($)
100000
120
Kayo Computer
Materia Prima
Montaje Unitario
PVP Computador

Proveedor
Appex
TCI

Productos
Appex
TCI

1500000
450
1000

Nmero vendidos PVP Computador ($)

1000
4000

1000
1000

Ganancia Total ($)

Costos Adicionales TCI ($)
350000
0
1720000
100000
Total
( - ) Costos Fijos
Ganancia Neta

Datos Pregunta 1
Total Tablas TCI
Proveedor
Apex
TCI Electronics

Precio de Montaje Unitario ($)

450
450

Ganancia Total ($)

350000
1620000
1970000
1500000
470000

Cantidad
1000
4000
5000

Precio Tarjeta TCI ($) Contribucin Unitaria ($)

200
350
120
430

Si las ventas totales fueran 5000 unidades,cuantosTCI le recomendaria usted a Kayo que le comprara a Apex y cuantos a la
TCI, para maximizar las ganancias del ano entrante? (Use una
Tabla de datos como ayuda para encontrar la recomendacion de
su preferencia.)
Apex Manufacturing
Cantidad TCI
<= 2000
> 2000

Precio Unitario ($)

200.00
160.00

TCI Electronics
Diseo de Ingeniera
100,000.00

Precio Unitario ($)

120.00

Kayo Computer
Materia Prima
Montaje Unitario
PVP Computador

Datos Pregunta 2
Ventas Totales

5000

1,500,000.00
450.00
1,000.00

Situacin ptima
Productos
Apex
TCI

Nmero vendidos
0
5,000

Productos
Apex
TCI

Ganancia
2,150,000.00

PVP Computador
1,000.00
1,000.00

Costos Adicionales
TCI
100,000.00
Total
( - ) Costos Fijos
Ganancia Neta

Apex

Cantidad TCI
TCI Electronics
Apex
0
5,000
100
4,900
200
4,800
300
4,700
400
4,600
500
4,500
600
4,400
700
4,300
800
4,200
900
4,100
1,000
4,000
1,100
3,900

Costo Unitario ($)

TCI Electronics
200.00
120.00
200.00
120.00
200.00
120.00
200.00
120.00
200.00
120.00
200.00
120.00
200.00
120.00
200.00
120.00
200.00
120.00
200.00
120.00
200.00
120.00
200.00
120.00

Precio Total por los TCI (

Apex
20,000.00
40,000.00
60,000.00
80,000.00
100,000.00
120,000.00
140,000.00
160,000.00
180,000.00
200,000.00
220,000.00

1,200
1,300
1,400
1,500
1,600
1,700
1,800
1,900
2,000
2,100
2,200
2,300
2,400
2,500
2,600
2,700
2,800
2,900
3,000
3,100
3,200
3,300
3,400
3,500
3,600
3,700
3,800
3,900
4,000
4,100
4,200
4,300
4,400
4,500
4,600
4,700
4,800
4,900
5,000

3,800
3,700
3,600
3,500
3,400
3,300
3,200
3,100
3,000
2,900
2,800
2,700
2,600
2,500
2,400
2,300
2,200
2,100
2,000
1,900
1,800
1,700
1,600
1,500
1,400
1,300
1,200
1,100
1,000
900
800
700
600
500
400
300
200
100
0

200.00
200.00
200.00
200.00
200.00
200.00
200.00
200.00
200.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00

120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00

240,000.00
260,000.00
280,000.00
300,000.00
320,000.00
340,000.00
360,000.00
380,000.00
400,000.00
336,000.00
352,000.00
368,000.00
384,000.00
400,000.00
416,000.00
432,000.00
448,000.00
464,000.00
480,000.00
496,000.00
512,000.00
528,000.00
544,000.00
560,000.00
576,000.00
592,000.00
608,000.00
624,000.00
640,000.00
656,000.00
672,000.00
688,000.00
704,000.00
720,000.00
736,000.00
752,000.00
768,000.00
784,000.00
800,000.00

Situacin ptima
Precio de Montaje
450.00
450.00

Precio Tarjeta TCI

120.00

Contribucin Unitaria
550.00
430.00

Costos Adicionales
TCI ($)
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00

Costo Total TCI ($)

Costo Montaje ($)

700,000.00
708,000.00
716,000.00
724,000.00
732,000.00
740,000.00
748,000.00
756,000.00
764,000.00
772,000.00
780,000.00
788,000.00

2,250,000.00
2,250,000.00
2,250,000.00
2,250,000.00
2,250,000.00
2,250,000.00
2,250,000.00
2,250,000.00
2,250,000.00
2,250,000.00
2,250,000.00
2,250,000.00

Ganancia Total
2,050,000.00
2,050,000.00
1,500,000.00
550,000.00

recio Total por los TCI ($)

TCI Electronics
600,000.00
588,000.00
576,000.00
564,000.00
552,000.00
540,000.00
528,000.00
516,000.00
504,000.00
492,000.00
480,000.00
468,000.00

Costo Materia
Prima ($)
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00

456,000.00
444,000.00
432,000.00
420,000.00
408,000.00
396,000.00
384,000.00
372,000.00
360,000.00
348,000.00
336,000.00
324,000.00
312,000.00
300,000.00
288,000.00
276,000.00
264,000.00
252,000.00
240,000.00
228,000.00
216,000.00
204,000.00
192,000.00
180,000.00
168,000.00
156,000.00
144,000.00
132,000.00
120,000.00
108,000.00
96,000.00
84,000.00
72,000.00
60,000.00
48,000.00
36,000.00
24,000.00
12,000.00
-

100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
-

796,000.00
804,000.00
812,000.00
820,000.00
828,000.00
836,000.00
844,000.00
852,000.00
860,000.00
784,000.00
788,000.00
792,000.00
796,000.00
800,000.00
804,000.00
808,000.00
812,000.00
816,000.00
820,000.00
824,000.00
828,000.00
832,000.00
836,000.00
840,000.00
844,000.00
848,000.00
852,000.00
856,000.00
860,000.00
864,000.00
868,000.00
872,000.00
876,000.00
880,000.00
884,000.00
888,000.00
892,000.00
896,000.00
800,000.00

2,250,000.00
2,250,000.00
2,250,000.00
2,250,000.00
2,250,000.00
2,250,000.00
2,250,000.00
2,250,000.00
2,250,000.00
2,250,000.00
2,250,000.00
2,250,000.00
2,250,000.00
2,250,000.00
2,250,000.00
2,250,000.00
2,250,000.00
2,250,000.00
2,250,000.00
2,250,000.00
2,250,000.00
2,250,000.00
2,250,000.00
2,250,000.00
2,250,000.00
2,250,000.00
2,250,000.00
2,250,000.00
2,250,000.00
2,250,000.00
2,250,000.00
2,250,000.00
2,250,000.00
2,250,000.00
2,250,000.00
2,250,000.00
2,250,000.00
2,250,000.00
2,250,000.00

1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00

Costo Total
Computador ($)
4,450,000.00
4,458,000.00
4,466,000.00
4,474,000.00
4,482,000.00
4,490,000.00
4,498,000.00
4,506,000.00
4,514,000.00
4,522,000.00
4,530,000.00
4,538,000.00

Ventas Totales
5000 Unidades ($)
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00

Ganancia Neta
($)
550,000.00
542,000.00
534,000.00
526,000.00
518,000.00
510,000.00
502,000.00
494,000.00
486,000.00
478,000.00
470,000.00
462,000.00

4,546,000.00
4,554,000.00
4,562,000.00
4,570,000.00
4,578,000.00
4,586,000.00
4,594,000.00
4,602,000.00
4,610,000.00
4,534,000.00
4,538,000.00
4,542,000.00
4,546,000.00
4,550,000.00
4,554,000.00
4,558,000.00
4,562,000.00
4,566,000.00
4,570,000.00
4,574,000.00
4,578,000.00
4,582,000.00
4,586,000.00
4,590,000.00
4,594,000.00
4,598,000.00
4,602,000.00
4,606,000.00
4,610,000.00
4,614,000.00
4,618,000.00
4,622,000.00
4,626,000.00
4,630,000.00
4,634,000.00
4,638,000.00
4,642,000.00
4,646,000.00
4,550,000.00

5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
MAX. Utilidad

454,000.00
446,000.00
438,000.00
430,000.00
422,000.00
414,000.00
406,000.00
398,000.00
390,000.00
466,000.00
462,000.00
458,000.00
454,000.00
450,000.00
446,000.00
442,000.00
438,000.00
434,000.00
430,000.00
426,000.00
422,000.00
418,000.00
414,000.00
410,000.00
406,000.00
402,000.00
398,000.00
394,000.00
390,000.00
386,000.00
382,000.00
378,000.00
374,000.00
370,000.00
366,000.00
362,000.00
358,000.00
354,000.00
450,000.00
550,000.00

Al revisar el contrato de Apex, observa usted que Kayo esta obligada a comprarle a esa firma por lo menos 20% de los TC
en las computadoras Kayo que venda (pero no po- dran ser menos de 1000 TCI). El contrato incluye tambien una claus
establece una indemnizacion por danos si Kayo no paga los $100,000 convenidos. En caso de que fuera posible vend
computadoras Kayo el ano proximo, cual seria el efecto economico si Kayo no cumpliera con la disposicion de compra
contratada, de 20%/1000, por cambios imprevistos (que la obligaran a usar mas tableros de la TCI)? Suponiendo que Ape
dispuesta a renegociar el contrato, que nuevas condiciones y/o que monto de ajuste maximo le recomendaria usted a Si
negociaciones con Apex? Justifique su recomendacion con los anexos pertinentes en hojas de calculo.
Apex Manufacturing
Cantidad TCI
<= 2000
> 2000

Datos Pregunta 3
Precio Unitario ($)
200.00
160.00

Ventas Totales
Indemnizacin Apex

TCI Electronics
Diseo de Ingeniera ($) Precio Unitario ($)
100,000.00
120.00
Kayo Computer
Materia Prima
Montaje Unitario
PVP Computador

Apex

1,500,000.00
450.00
1,000.00

Cantidad TCI
TCI Electronics
Apex
0
5,000
100
4,900
200
4,800
300
4,700
400
4,600
500
4,500
600
4,400
700
4,300
800
4,200
900
4,100
1,000
4,000
1,100
3,900
1,200
3,800
1,300
3,700
1,400
3,600
1,500
3,500
1,600
3,400
1,700
3,300
1,800
3,200
1,900
3,100
2,000
3,000
2,100
2,900
2,200
2,800
2,300
2,700
2,400
2,600
2,500
2,500
2,600
2,400
2,700
2,300
2,800
2,200
2,900
2,100

Costo Unitario ($)

TCI Electronics
200.00
120.00
200.00
120.00
200.00
120.00
200.00
120.00
200.00
120.00
200.00
120.00
200.00
120.00
200.00
120.00
200.00
120.00
200.00
120.00
200.00
120.00
200.00
120.00
200.00
120.00
200.00
120.00
200.00
120.00
200.00
120.00
200.00
120.00
200.00
120.00
200.00
120.00
200.00
120.00
200.00
120.00
160.00
120.00
160.00
120.00
160.00
120.00
160.00
120.00
160.00
120.00
160.00
120.00
160.00
120.00
160.00
120.00
160.00
120.00

3,000
3,100
3,200
3,300
3,400
3,500
3,600
3,700
3,800
3,900
4,000
4,100
4,200
4,300
4,400
4,500
4,600
4,700
4,800
4,900
5,000

2,000
1,900
1,800
1,700
1,600
1,500
1,400
1,300
1,200
1,100
1,000
900
800
700
600
500
400
300
200
100
0

160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00

120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00

rle a esa firma por lo menos 20% de los TCI incluidos

TCI). El contrato incluye tambien una clausula que
enidos. En caso de que fuera posible vender 5000
no cumpliera con la disposicion de compra minima
s tableros de la TCI)? Suponiendo que Apex estuviera
ajuste maximo le recomendaria usted a Silk para sus
anexos pertinentes en hojas de calculo.

otales

Datos Pregunta 3
5,000
Cantidad
Multa
< 20% 5000 = 1000
100,000.00

Apex

Precio Total por los TCI ($)

TCI Electronics
600,000.00
20,000.00
588,000.00
40,000.00
576,000.00
60,000.00
564,000.00
80,000.00
552,000.00
100,000.00
540,000.00
120,000.00
528,000.00
140,000.00
516,000.00
160,000.00
504,000.00
180,000.00
492,000.00
200,000.00
480,000.00
220,000.00
468,000.00
240,000.00
456,000.00
260,000.00
444,000.00
280,000.00
432,000.00
300,000.00
420,000.00
320,000.00
408,000.00
340,000.00
396,000.00
360,000.00
384,000.00
380,000.00
372,000.00
400,000.00
360,000.00
336,000.00
348,000.00
352,000.00
336,000.00
368,000.00
324,000.00
384,000.00
312,000.00
400,000.00
300,000.00
416,000.00
288,000.00
432,000.00
276,000.00
448,000.00
264,000.00
464,000.00
252,000.00

Costos Adicionales Costo Total TCI ($) Costo Montaje ($)

TCI ($)
100,000.00
700,000.00
2,250,000.00
100,000.00
708,000.00
2,250,000.00
100,000.00
716,000.00
2,250,000.00
100,000.00
724,000.00
2,250,000.00
100,000.00
732,000.00
2,250,000.00
100,000.00
740,000.00
2,250,000.00
100,000.00
748,000.00
2,250,000.00
100,000.00
756,000.00
2,250,000.00
100,000.00
764,000.00
2,250,000.00
100,000.00
772,000.00
2,250,000.00
100,000.00
780,000.00
2,250,000.00
100,000.00
788,000.00
2,250,000.00
100,000.00
796,000.00
2,250,000.00
100,000.00
804,000.00
2,250,000.00
100,000.00
812,000.00
2,250,000.00
100,000.00
820,000.00
2,250,000.00
100,000.00
828,000.00
2,250,000.00
100,000.00
836,000.00
2,250,000.00
100,000.00
844,000.00
2,250,000.00
100,000.00
852,000.00
2,250,000.00
100,000.00
860,000.00
2,250,000.00
100,000.00
784,000.00
2,250,000.00
100,000.00
788,000.00
2,250,000.00
100,000.00
792,000.00
2,250,000.00
100,000.00
796,000.00
2,250,000.00
100,000.00
800,000.00
2,250,000.00
100,000.00
804,000.00
2,250,000.00
100,000.00
808,000.00
2,250,000.00
100,000.00
812,000.00
2,250,000.00
100,000.00
816,000.00
2,250,000.00

480,000.00
496,000.00
512,000.00
528,000.00
544,000.00
560,000.00
576,000.00
592,000.00
608,000.00
624,000.00
640,000.00
656,000.00
672,000.00
688,000.00
704,000.00
720,000.00
736,000.00
752,000.00
768,000.00
784,000.00
800,000.00

240,000.00
228,000.00
216,000.00
204,000.00
192,000.00
180,000.00
168,000.00
156,000.00
144,000.00
132,000.00
120,000.00
108,000.00
96,000.00
84,000.00
72,000.00
60,000.00
48,000.00
36,000.00
24,000.00
-

100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
-

820,000.00
824,000.00
828,000.00
832,000.00
836,000.00
840,000.00
844,000.00
848,000.00
852,000.00
856,000.00
860,000.00
864,000.00
868,000.00
872,000.00
876,000.00
880,000.00
884,000.00
888,000.00
892,000.00
884,000.00
800,000.00

2,250,000.00
2,250,000.00
2,250,000.00
2,250,000.00
2,250,000.00
2,250,000.00
2,250,000.00
2,250,000.00
2,250,000.00
2,250,000.00
2,250,000.00
2,250,000.00
2,250,000.00
2,250,000.00
2,250,000.00
2,250,000.00
2,250,000.00
2,250,000.00
2,250,000.00
2,250,000.00
2,250,000.00

Costo Materia
Prima ($)
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00

Costo Total
Computador ($)
4,450,000.00
4,458,000.00
4,466,000.00
4,474,000.00
4,482,000.00
4,490,000.00
4,498,000.00
4,506,000.00
4,514,000.00
4,522,000.00
4,530,000.00
4,538,000.00
4,546,000.00
4,554,000.00
4,562,000.00
4,570,000.00
4,578,000.00
4,586,000.00
4,594,000.00
4,602,000.00
4,610,000.00
4,534,000.00
4,538,000.00
4,542,000.00
4,546,000.00
4,550,000.00
4,554,000.00
4,558,000.00
4,562,000.00
4,566,000.00

Ventas Totales
5000 Unidades ($)
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00

Indemnizacin
Apex ($)
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
-

Ganancia Neta
($)
450,000.00
442,000.00
434,000.00
426,000.00
418,000.00
410,000.00
402,000.00
394,000.00
386,000.00
378,000.00
470,000.00
462,000.00
454,000.00
446,000.00
438,000.00
430,000.00
422,000.00
414,000.00
406,000.00
398,000.00
390,000.00
466,000.00
462,000.00
458,000.00
454,000.00
450,000.00
446,000.00
442,000.00
438,000.00
434,000.00

1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00

4,570,000.00
4,574,000.00
4,578,000.00
4,582,000.00
4,586,000.00
4,590,000.00
4,594,000.00
4,598,000.00
4,602,000.00
4,606,000.00
4,610,000.00
4,614,000.00
4,618,000.00
4,622,000.00
4,626,000.00
4,630,000.00
4,634,000.00
4,638,000.00
4,642,000.00
4,634,000.00
4,550,000.00

5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00
5,000,000.00

MAX. Utilidad

430,000.00
426,000.00
422,000.00
418,000.00
414,000.00
410,000.00
406,000.00
402,000.00
398,000.00
394,000.00
390,000.00
386,000.00
382,000.00
378,000.00
374,000.00
370,000.00
366,000.00
362,000.00
358,000.00
366,000.00
450,000.00
470,000.00

Un analisis de mercado revela que las ventas unitarias dependeran del precio de la
computadora. Al precio de $1000 sera posible vender 5000 unidades, pero por cada
incremento (o decremento) de $100 las ventas disminuiran (o aumentaran,
respectivamente) en 1000 unidades. Use la Tabla de datos 2 para maximizar las ganancias
de Kayo durante el ano proximo, hallando (a) el precio optimo y (b) el numero optimo de
tableros que esta firma puede comprar a Apex sin caer en el incumplimiento de su contrato
original.
Apex Manufacturing
Cantidad TCI
<= 2000
> 2000

Precio Unitario ($)

200.00
160.00

Datos Pregunta 4
1) Decremento de $100 y aumento de 1000 unida

2) Incremento de $100 y decremento de 1000 uni

TCI Electronics
Diseo de Ingeniera ($)
100,000.00

Precio Unitario ($)

120.00

Kayo Computer
Materia Prima
Montaje Unitario
PVP Computador

1,500,000.00
450.00
1,000.00

1) Precio Reducido en 100

Apex

Cantidad TCI
TCI Electronics
Apex
0
6,000
100
5,900
200
5,800
300
5,700
400
5,600
500
5,500
600
5,400
700
5,300
800
5,200
900
5,100
1,000
5,000
1,100
4,900
1,200
4,800
1,300
4,700
1,400
4,600
1,500
4,500
1,600
4,400
1,700
4,300
1,800
4,200
1,900
4,100
2,000
4,000
2,100
3,900
2,200
3,800
2,300
3,700
2,400
3,600
2,500
3,500
2,600
3,400
2,700
3,300
2,800
3,200

Costo Unitario ($)

TCI Electronics
200.00
120.00
200.00
120.00
200.00
120.00
200.00
120.00
200.00
120.00
200.00
120.00
200.00
120.00
200.00
120.00
200.00
120.00
200.00
120.00
200.00
120.00
200.00
120.00
200.00
120.00
200.00
120.00
200.00
120.00
200.00
120.00
200.00
120.00
200.00
120.00
200.00
120.00
200.00
120.00
200.00
120.00
160.00
120.00
160.00
120.00
160.00
120.00
160.00
120.00
160.00
120.00
160.00
120.00
160.00
120.00
160.00
120.00

2,900
3,000
3,100
3,200
3,300
3,400
3,500
3,600
3,700
3,800
3,900
4,000
4,100
4,200
4,300
4,400
4,500
4,600
4,700
4,800
4,900
5,000
5,100
5,200
5,300
5,400
5,500
5,600
5,700
5,800
5,900
6,000

3,100
3,000
2,900
2,800
2,700
2,600
2,500
2,400
2,300
2,200
2,100
2,000
1,900
1,800
1,700
1,600
1,500
1,400
1,300
1,200
1,100
1,000
900
800
700
600
500
400
300
200
100
0

160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00

120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00

2) Precio Aumentado en 10
Apex

Cantidad TCI
TCI Electronics
Apex
0
4,000
100
3,900
200
3,800
300
3,700
400
3,600
500
3,500
600
3,400
700
3,300
800
3,200
900
3,100
1,000
3,000
1,100
2,900
1,200
2,800
1,300
2,700
1,400
2,600
1,500
2,500
1,600
2,400
1,700
2,300

Costo Unitario ($)

TCI Electronics
200.00
120.00
200.00
120.00
200.00
120.00
200.00
120.00
200.00
120.00
200.00
120.00
200.00
120.00
200.00
120.00
200.00
120.00
200.00
120.00
200.00
120.00
200.00
120.00
200.00
120.00
200.00
120.00
200.00
120.00
200.00
120.00
200.00
120.00
200.00
120.00

1,800
1,900
2,000
2,100
2,200
2,300
2,400
2,500
2,600
2,700
2,800
2,900
3,000
3,100
3,200
3,300
3,400
3,500
3,600
3,700
3,800
3,900
4,000

2,200
2,100
2,000
1,900
1,800
1,700
1,600
1,500
1,400
1,300
1,200
1,100
1,000
900
800
700
600
500
400
300
200
100
0

200.00
200.00
200.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00
160.00

120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00
120.00

Datos Pregunta 4
mento de $100 y aumento de 1000 unidades
Cantidad
PVP Computador
6,000.00
900.00
mento de $100 y decremento de 1000 unidades
Cantidad
PVP Computador
4,000.00
1,100.00

296,000.00
1200

(a) MAX. Utilidad

(b) No Incumplir Apex

(a) MAX. Utilidad

(b) No Incumplir Apex

444,000.00
800

1) Precio Reducido en 100 = 900 por computadora - Cantidad Vendida aumentada en 1000 = 6000 computadoras
Costos Adicionales
Precio Total por los TCI ($)
Costo Total TCI ($)
Costo Montaje ($)
TCI ($)
Apex
TCI Electronics
720,000.00
100,000.00
820,000.00
2,700,000.00
20,000.00
708,000.00
100,000.00
828,000.00
2,700,000.00
40,000.00
696,000.00
100,000.00
836,000.00
2,700,000.00
60,000.00
684,000.00
100,000.00
844,000.00
2,700,000.00
80,000.00
672,000.00
100,000.00
852,000.00
2,700,000.00
100,000.00
660,000.00
100,000.00
860,000.00
2,700,000.00
120,000.00
648,000.00
100,000.00
868,000.00
2,700,000.00
140,000.00
636,000.00
100,000.00
876,000.00
2,700,000.00
160,000.00
624,000.00
100,000.00
884,000.00
2,700,000.00
180,000.00
612,000.00
100,000.00
892,000.00
2,700,000.00
200,000.00
600,000.00
100,000.00
900,000.00
2,700,000.00
220,000.00
588,000.00
100,000.00
908,000.00
2,700,000.00
240,000.00
576,000.00
100,000.00
916,000.00
2,700,000.00
260,000.00
564,000.00
100,000.00
924,000.00
2,700,000.00
280,000.00
552,000.00
100,000.00
932,000.00
2,700,000.00
300,000.00
540,000.00
100,000.00
940,000.00
2,700,000.00
320,000.00
528,000.00
100,000.00
948,000.00
2,700,000.00
340,000.00
516,000.00
100,000.00
956,000.00
2,700,000.00
360,000.00
504,000.00
100,000.00
964,000.00
2,700,000.00
380,000.00
492,000.00
100,000.00
972,000.00
2,700,000.00
400,000.00
480,000.00
100,000.00
980,000.00
2,700,000.00
336,000.00
468,000.00
100,000.00
904,000.00
2,700,000.00
352,000.00
456,000.00
100,000.00
908,000.00
2,700,000.00
368,000.00
444,000.00
100,000.00
912,000.00
2,700,000.00
384,000.00
432,000.00
100,000.00
916,000.00
2,700,000.00
400,000.00
420,000.00
100,000.00
920,000.00
2,700,000.00
416,000.00
408,000.00
100,000.00
924,000.00
2,700,000.00
432,000.00
396,000.00
100,000.00
928,000.00
2,700,000.00
448,000.00
384,000.00
100,000.00
932,000.00
2,700,000.00

464,000.00
480,000.00
496,000.00
512,000.00
528,000.00
544,000.00
560,000.00
576,000.00
592,000.00
608,000.00
624,000.00
640,000.00
656,000.00
672,000.00
688,000.00
704,000.00
720,000.00
736,000.00
752,000.00
768,000.00
784,000.00
800,000.00
816,000.00
832,000.00
848,000.00
864,000.00
880,000.00
896,000.00
912,000.00
928,000.00
944,000.00
960,000.00

372,000.00
360,000.00
348,000.00
336,000.00
324,000.00
312,000.00
300,000.00
288,000.00
276,000.00
264,000.00
252,000.00
240,000.00
228,000.00
216,000.00
204,000.00
192,000.00
180,000.00
168,000.00
156,000.00
144,000.00
132,000.00
120,000.00
108,000.00
96,000.00
84,000.00
72,000.00
60,000.00
48,000.00
36,000.00
24,000.00
12,000.00
-

100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
-

936,000.00
940,000.00
944,000.00
948,000.00
952,000.00
956,000.00
960,000.00
964,000.00
968,000.00
972,000.00
976,000.00
980,000.00
984,000.00
988,000.00
992,000.00
996,000.00
1,000,000.00
1,004,000.00
1,008,000.00
1,012,000.00
1,016,000.00
920,000.00
924,000.00
928,000.00
932,000.00
936,000.00
940,000.00
944,000.00
948,000.00
952,000.00
956,000.00
960,000.00

2,700,000.00
2,700,000.00
2,700,000.00
2,700,000.00
2,700,000.00
2,700,000.00
2,700,000.00
2,700,000.00
2,700,000.00
2,700,000.00
2,700,000.00
2,700,000.00
2,700,000.00
2,700,000.00
2,700,000.00
2,700,000.00
2,700,000.00
2,700,000.00
2,700,000.00
2,700,000.00
2,700,000.00
2,700,000.00
2,700,000.00
2,700,000.00
2,700,000.00
2,700,000.00
2,700,000.00
2,700,000.00
2,700,000.00
2,700,000.00
2,700,000.00
2,700,000.00

2) Precio Aumentado en 100 = 1100 por computadora - Cantidad Vendida disminuida en 1000 = 4000 computadoras
Costos Adicionales
Precio Total por los TCI ($)
Costo Total TCI ($)
Costo Montaje ($)
TCI ($)
Apex
TCI Electronics
480,000.00
100,000.00
580,000.00
2,700,000.00
20,000.00
468,000.00
100,000.00
588,000.00
2,700,000.00
40,000.00
456,000.00
100,000.00
596,000.00
2,700,000.00
60,000.00
444,000.00
100,000.00
604,000.00
2,700,000.00
80,000.00
432,000.00
100,000.00
612,000.00
2,700,000.00
100,000.00
420,000.00
100,000.00
620,000.00
2,700,000.00
120,000.00
408,000.00
100,000.00
628,000.00
2,700,000.00
140,000.00
396,000.00
100,000.00
636,000.00
2,700,000.00
160,000.00
384,000.00
100,000.00
644,000.00
2,700,000.00
180,000.00
372,000.00
100,000.00
652,000.00
2,700,000.00
200,000.00
360,000.00
100,000.00
660,000.00
2,700,000.00
220,000.00
348,000.00
100,000.00
668,000.00
2,700,000.00
240,000.00
336,000.00
100,000.00
676,000.00
2,700,000.00
260,000.00
324,000.00
100,000.00
684,000.00
2,700,000.00
280,000.00
312,000.00
100,000.00
692,000.00
2,700,000.00
300,000.00
300,000.00
100,000.00
700,000.00
2,700,000.00
320,000.00
288,000.00
100,000.00
708,000.00
2,700,000.00
340,000.00
276,000.00
100,000.00
716,000.00
2,700,000.00

360,000.00
380,000.00
400,000.00
336,000.00
352,000.00
368,000.00
384,000.00
400,000.00
416,000.00
432,000.00
448,000.00
464,000.00
480,000.00
496,000.00
512,000.00
528,000.00
544,000.00
560,000.00
576,000.00
592,000.00
608,000.00
624,000.00
640,000.00

264,000.00
252,000.00
240,000.00
228,000.00
216,000.00
204,000.00
192,000.00
180,000.00
168,000.00
156,000.00
144,000.00
132,000.00
120,000.00
108,000.00
96,000.00
84,000.00
72,000.00
60,000.00
48,000.00
36,000.00
24,000.00
12,000.00
-

100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00

724,000.00
732,000.00
740,000.00
664,000.00
668,000.00
672,000.00
676,000.00
680,000.00
684,000.00
688,000.00
692,000.00
696,000.00
700,000.00
704,000.00
708,000.00
712,000.00
716,000.00
720,000.00
724,000.00
728,000.00
732,000.00
736,000.00
740,000.00

2,700,000.00
2,700,000.00
2,700,000.00
2,700,000.00
2,700,000.00
2,700,000.00
2,700,000.00
2,700,000.00
2,700,000.00
2,700,000.00
2,700,000.00
2,700,000.00
2,700,000.00
2,700,000.00
2,700,000.00
2,700,000.00
2,700,000.00
2,700,000.00
2,700,000.00
2,700,000.00
2,700,000.00
2,700,000.00
2,700,000.00

= 6000 computadoras
Costo Materia
Prima ($)
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00

Costo Total
Computador ($)
5,020,000.00
5,028,000.00
5,036,000.00
5,044,000.00
5,052,000.00
5,060,000.00
5,068,000.00
5,076,000.00
5,084,000.00
5,092,000.00
5,100,000.00
5,108,000.00
5,116,000.00
5,124,000.00
5,132,000.00
5,140,000.00
5,148,000.00
5,156,000.00
5,164,000.00
5,172,000.00
5,180,000.00
5,104,000.00
5,108,000.00
5,112,000.00
5,116,000.00
5,120,000.00
5,124,000.00
5,128,000.00
5,132,000.00

Ventas Totales
6000 Unidades ($)
5,400,000.00
5,400,000.00
5,400,000.00
5,400,000.00
5,400,000.00
5,400,000.00
5,400,000.00
5,400,000.00
5,400,000.00
5,400,000.00
5,400,000.00
5,400,000.00
5,400,000.00
5,400,000.00
5,400,000.00
5,400,000.00
5,400,000.00
5,400,000.00
5,400,000.00
5,400,000.00
5,400,000.00
5,400,000.00
5,400,000.00
5,400,000.00
5,400,000.00
5,400,000.00
5,400,000.00
5,400,000.00
5,400,000.00

Indemnizacin
Apex ($)
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
-

Ganancia Neta
($)
280,000.00
272,000.00
264,000.00
256,000.00
248,000.00
240,000.00
232,000.00
224,000.00
216,000.00
208,000.00
200,000.00
192,000.00
284,000.00
276,000.00
268,000.00
260,000.00
252,000.00
244,000.00
236,000.00
228,000.00
220,000.00
296,000.00
292,000.00
288,000.00
284,000.00
280,000.00
276,000.00
272,000.00
268,000.00

1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00

5,136,000.00
5,140,000.00
5,144,000.00
5,148,000.00
5,152,000.00
5,156,000.00
5,160,000.00
5,164,000.00
5,168,000.00
5,172,000.00
5,176,000.00
5,180,000.00
5,184,000.00
5,188,000.00
5,192,000.00
5,196,000.00
5,200,000.00
5,204,000.00
5,208,000.00
5,212,000.00
5,216,000.00
5,120,000.00
5,124,000.00
5,128,000.00
5,132,000.00
5,136,000.00
5,140,000.00
5,144,000.00
5,148,000.00
5,152,000.00
5,156,000.00
5,160,000.00

0 = 4000 computadoras
Costo Materia
Prima ($)
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00

Costo Total
Computador ($)
4,780,000.00
4,788,000.00
4,796,000.00
4,804,000.00
4,812,000.00
4,820,000.00
4,828,000.00
4,836,000.00
4,844,000.00
4,852,000.00
4,860,000.00
4,868,000.00
4,876,000.00
4,884,000.00
4,892,000.00
4,900,000.00
4,908,000.00
4,916,000.00

5,400,000.00
5,400,000.00
5,400,000.00
5,400,000.00
5,400,000.00
5,400,000.00
5,400,000.00
5,400,000.00
5,400,000.00
5,400,000.00
5,400,000.00
5,400,000.00
5,400,000.00
5,400,000.00
5,400,000.00
5,400,000.00
5,400,000.00
5,400,000.00
5,400,000.00
5,400,000.00
5,400,000.00
5,400,000.00
5,400,000.00
5,400,000.00
5,400,000.00
5,400,000.00
5,400,000.00
5,400,000.00
5,400,000.00
5,400,000.00
5,400,000.00
5,400,000.00

Ventas Totales
6000 Unidades ($)
4,400,000.00
4,400,000.00
4,400,000.00
4,400,000.00
4,400,000.00
4,400,000.00
4,400,000.00
4,400,000.00
4,400,000.00
4,400,000.00
4,400,000.00
4,400,000.00
4,400,000.00
4,400,000.00
4,400,000.00
4,400,000.00
4,400,000.00
4,400,000.00

Indemnizacin
Apex ($)
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
-

264,000.00
260,000.00
256,000.00
252,000.00
248,000.00
244,000.00
240,000.00
236,000.00
232,000.00
228,000.00
224,000.00
220,000.00
216,000.00
212,000.00
208,000.00
204,000.00
200,000.00
196,000.00
192,000.00
188,000.00
184,000.00
280,000.00
276,000.00
272,000.00
268,000.00
264,000.00
260,000.00
256,000.00
252,000.00
248,000.00
244,000.00
240,000.00

Ganancia Neta
($)
480,000.00
488,000.00
496,000.00
504,000.00
512,000.00
520,000.00
528,000.00
536,000.00
444,000.00
452,000.00
460,000.00
468,000.00
476,000.00
484,000.00
492,000.00
500,000.00
508,000.00
516,000.00

1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00
1,500,000.00

4,924,000.00
4,932,000.00
4,940,000.00
4,864,000.00
4,868,000.00
4,872,000.00
4,876,000.00
4,880,000.00
4,884,000.00
4,888,000.00
4,892,000.00
4,896,000.00
4,900,000.00
4,904,000.00
4,908,000.00
4,912,000.00
4,916,000.00
4,920,000.00
4,924,000.00
4,928,000.00
4,932,000.00
4,936,000.00
4,940,000.00

4,400,000.00
4,400,000.00
4,400,000.00
4,400,000.00
4,400,000.00
4,400,000.00
4,400,000.00
4,400,000.00
4,400,000.00
4,400,000.00
4,400,000.00
4,400,000.00
4,400,000.00
4,400,000.00
4,400,000.00
4,400,000.00
4,400,000.00
4,400,000.00
4,400,000.00
4,400,000.00
4,400,000.00
4,400,000.00
4,400,000.00

524,000.00
532,000.00
540,000.00
464,000.00
468,000.00
472,000.00
476,000.00
480,000.00
484,000.00
488,000.00
492,000.00
496,000.00
500,000.00
504,000.00
508,000.00
512,000.00
516,000.00
520,000.00
524,000.00
528,000.00
532,000.00
536,000.00
540,000.00