Académique Documents
Professionnel Documents
Culture Documents
1.0 Introduction:
Banking is the backbone of national economy. All sorts of economic and financial activities revolve around the bank. Financial institutions are investment intermediaries linking the savers and users of fund. These intermediaries are interposed between the ultimate borrowers and lenders permitting them efficient transfer of funds. Individuals having surplus funds can lend them for reasonable return to entrepreneurs who need funds to take the advantage of economically and financially viable investment opportunities. The existence of financial institutions facilitates such exchange of resources. As a result, both the borrowers and lenders are better off than they would have been without financial institutions and market intermediaries. Thus, these financial institutions, such as banks, have a positive role in financing and investment which is a multidimensional process involving the complexity of many interrelated and interdependent factors of diversified nature. It is difficult to assess the contribution of each factor independently. (Shahjalal Islami Bank Ltd, Dhanmondi branch
2012)
Bangladesh is the third largest Muslim country in the world with around 150.1 million (July 2010 est.) populations of which 90 percent are Muslim (Central Intelligence Agency, 2010). The hope and aspiration of the people to run banking system on the basis of Islamic principle came into reality after the OIC recommendation at its Foreign Ministers meeting in 1978 at Senegal to develop a separate banking system of their own. After 5 years of that declaration, in 1983, Bangladesh established its first Islamic bank. Out of total 49 banks in Bangladesh, 4 are Nationalized Commercial Banks (NCBs), 28 local private commercial banks, 12 foreign banks and the rest five are Development Financial Institutions (DFIs). At present, 7 full fledged Islamic banks are working in the private sector on the basis of Islamic Shariah.Islamic banks in Bangladesh since their inception have been gaining popularity in spite of some problems in their operation. (Sarker, 2011, para.2)
The growth of Islamic banking in Bangladesh is progressing day by day. The remarkable shift or conversion of the conventional banks and their branches into Islamic lines gives the signal of high acceptance of the interest-free banking by the public in general. The Islamic banking industry continued to show strong growth in tandem with the growth in the economy, as reflected in the increased market share of the Islamic banking industry in terms of assets, financing, and deposits of the total banking system. (Sarker, 2011, para.5) 2
development to serve the ummah. Samad (1999) evaluated the relative efficiency position of the Islamic bank during 1992-1996, and compared it with the conventional banks in the country. His finding was that Bank Islam Malaysia enjoyed relatively higher managerial efficiency than the conventional banks. Samad and Hassan (2000) evaluated inter-temporal and inter-bank performance for the period 1984-1997. They found that Bank Islam Malaysia was more liquid and therefore exposed to less liquidity risk. Hassan (1999) studied the performance of Islamic banks in Bangladesh and found that the key Islamic financial products, mudarabah and musharakah, were not developed. (As cited in Samad, 2011, p. 6). (Shahjalal Islami Bank Ltd, Dhanmondi branch 2012) 5
1.6.2 Hypothesis:
H1 : Customer satisfaction depends on the service quality of Shahjalal Islami Bank Limited. H2: Customer satisfaction depends on the Interest rate of Shahjalal Islami Bank Limited. H3 : Customer satisfaction depends on the Product offering of Shahjalal Islami Bank Limited. H4: Customer satisfaction depends on the Reliability of Shahjalal Islami Bank H5 : Customer satisfaction depends on the Responsiveness of Shahjalal Islami Bank Limited. H6: Customer satisfaction depends on the Physical Amenities of SJIBL H7: Customer satisfaction depends on the Employee quality of SJIBL H8: Customer satisfaction depends on the Internet service of Shahjalal Islami Bank Limited.
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The variable and hypothesis are measured through constructs and operational definition:
Hypothesis
The satisfaction level of customers depends on the service of Shahjalal Islami Bank Limited
Constructs
Service Quality
Operational Definition
Providing prompt services. Provides good remittance facilities. Banking procedures were performed correctly the first time. Account opening and closing process is easier. Improving the service of ATM machines. The overall quality of service you received from this bank was Excellent to poor:(seven -point scale) Annual charge is affordable. The interest rate of this bank is affordable. Interest rate of various types of loan is moderate and reasonable. Offers DPS and FDR & different types of schemes to their customer such as MTDR, MSD, MDS, MMPD, MHS, and MMS etc. Shahajalal Islami Bank at Dhanmondi Branch offers High interest rate on FDR and DPS. Open more branches in Dhaka City as well as the other cities of the countries. Convenient transaction hour. Provides safety transaction services. Employees are trustful and reliable. Maintaining their service quality according to their slogan. Customers can express their opinions and complaints to the authority. How willing would you be to recommend the bank to a friend? Rules and regulations were strictly maintained. You think as a bank Shahajalal Islami Bank at Dhanmondi Branch is always trustworthy from all aspect?
The satisfaction level of customers depends on the Interest Rate of Shahjalal Islami Bank Limited. The satisfaction level of customers depends on the Product Offering of Shahjalal Islami Bank Limited.
Interest Rate
Product Offering
The satisfaction level of customers depends on the Reliability of Shahjalal Islami Bank Limited. Reliability
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The satisfaction level of customers depends on the Responsiveness of Shahjalal Islami Bank Limited.
Responsiveness
The satisfaction level of customers depends on the Physical Amenities of Shahjalal Islami Bank Limited. The satisfaction level of customers depends on the Employee quality of Shahjalal Islami Bank Limited.
Physical Amenities
Maintaining their service quality according to their commitment & responsibility. The banks staff replies the employees phone call. Time installments process is Easier to its clients. Understands the specific needs. Makes aware of the Fake note to its clients. Branch is well decorated. Branch has good banking environment. Branch is situated in convenient place.
Employee quality
Staff was caring & helpful & responsible. The employee nice behaves with the customers. The Employees are always ready to help the customers. The bank staff was professional, skilled & well-trained. The staff was disciplined. The employees were willing to answer any questions. Quick internet transaction services to its client. You satisfied with the facilities like (ATM Card, Credit Card, Online Banking) provided by the bank. SJIBL use high technology for providing faster service to their customer. The overall performance is satisfied. Overall I am satisfied with the service that received from the bank. If I refer anyone I will refer this bank.
The satisfaction level of customers depends on the Internet Service of Shahjalal Islami Bank Limited.
Internet Service
Satisfaction
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I classified and tabulated data which has been analyzed elaborately with number of chart in the analysis part by using SPSS. In analyzing data I used simple statistical method such as calculating the Mean value, Standard Deviation of the data. The characteristics of the data are represented by these values.
Data analysis is a practice in which raw data is ordered and organized so that useful information can be extracted from it. The data which we gathered from the primary sources and secondary sources is represented and analyzed by 'Pie chart'. To analyze the data I have used simple statistical method such as calculating the mean value, standard deviation, correlation of the data. To represent and analyze those data We have used some tools likeStatistical Package for (SPSS), MS Word and MS Excel. After analyzing those data I have been able to reach our findings.
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Service Quality Interest Rate Product Offering Customer satisfaction Service Quality Reliability
Performance of SJIBL
Responsiveness
Physical Amenities
Employee quality
Internet Service
Independent variable
Dependent variable
Satisfaction
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Social Responsibility
Tangible of element
Human element
core service
A linear regression equation is usually written Y = a + bx Where Y is the dependent variable (customer satisfaction) a is the intercept/constant b is the slope or regression coefficient X is the independent variable (or covariate)
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1.20 Pre-Testing
The initially developed the questionnaire will be pre-tested through some model respondent. We will do this only to make sure the excellence of the questionnaire in terms of delicacy, shortness, transportation and understandability and so on. Before finalization, we have conducted a trial survey with the questionnaire. After doing Pretesting with our trial respondents we have evaluated our pretesting in following way: I have tried to find that, whether the questions are appropriate with my research objectives. After judging appropriateness with my questionnaire I have found that it is applicable to conduct survey with our target respondents in a convenient manner. The surveyed people can easily be understood the questionnaire because of its simplicity. I have conducted my survey within 20 days time band. After pretesting I have finalized our questionnaire and conducted my survey.
1.21 Editing
In this step I have eliminated the errors from the raw data found from the field operation and prepared for analyzing. That has been done by the field editing.
Working Schedule
Data Collection Data Analysis Report Preparation and Presentation and Print.
It is very difficult to collect all the required information in such a short period. Customers were reluctant to answer the question. The bankers are very busy with their jobs, which lead a little time to consult with. Category wise export, import and guarantee business, amount and percentage of classified loan originated from the international trade is missing in the report for their restriction.
I worked only on Dhanmondi branch of Shahjalal Islami Bank Limited, so I gather knowledge about activities of Head Office only by reading/hearing not in practical way.
Sufficient records, publications regarding customer service were not available as per requirement. Three-month is not sufficient time to gain practical knowledge and prepare a report. The employees of the bank are so much busy so they cannot provide me to give information about the General Banking Department such as different types of loans and advances.
I have no proper experience to do this kind of report. So, inexperience creates obstacle to follow the systematic and logical research methodology. The sample size does not represent the total customer opinion. Respondent had limited time to respond our question.
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Chapter 2
Profile of the Shahjalal Islami Bank Limited & Dhanmondi Drench.
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Monthly Deposit Scheme (MDS) Mudaraba Term Deposit Receipt (MTDR) Monthly Income Scheme (MIS) Double Profit Deposit Scheme (DPDS) Millionaire Scheme. Hajj Palon Scheme etc
Trade. Working Capital Financing. Industry. Agriculture, Fishing and Forestry. Transport and communication. Water works and sanitary service. Construction. Storage. Miscellaneous etc.
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To conduct interest free banking. To establish participatory banking instead of banking on debtor creditor creditor relationship. To invest through different modes permitted under Islamic Shariah. To accept deposits on profit loss sharing basis. To extend co-operation to the poor, the helpless and the low income group for their economic enlistment. To play a vital role in human development and employment generation. To contribute towards balanced growth and development of the country through investment operations particularly in the less developed areas. To contribute in achieving the ultimate goal of Islamic economic system. To offer contemporary financial services in conformity with Islamic Shariah. To contribute towards economic development and prosperity within the principles of Islamic Justice. To help achieving stability in the economy. To provide banking service to the people within the commanding area. To contribute in profitability of SJIBL.
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Finally, Reduction of Poverty Level is there Vision, which is a prime object as stated in Memorandum of Association of the Bank with the commitment Working Together for a Caring Society (www.shahjalalbank.com.bd)
(www.shahjalalbank.com.bd).
To strive for customers best satisfaction & earn their confidence. To manage & operate the Bank in the most effective manner. To identify customers needs & monitor their perception towards meeting those requirements. To review & updates policies, procedures & practices to enhance the ability to extend better services to the customers. To train & develop all employees & provide them adequate resources so that the customers needs are reasonably addressed. To promote organizational efficiency by communicating company plans, polices & procedures openly to the employees in a timely fashion. To cultivate a congenial working environment. To diversify portfolio both the retail & wholesale markets.
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General Banking Division IT Department Account & Administration Dept. Human Resource Department Clearing Department Cash Department
Relationship Department
Remittance Department
b) Account & Administration Department: Bank account is a contractual relationship between a bank and the customers. It is the best way for a customer to build relationship with the bank. Like interest-based conventional banks, the main function of Shahjalal Islami Bank Limited (SJIBL) is to mobilize saving and provide financial support to the entrepreneurs. Depositors receive interest in a predetermined rate for their deposits make with an interest based banks, where SJIBL neither pay not receive interest and mobilizes saving of the common people in line with Islamic Shariah. Deposit account can take in a various forms such as:
Al Wadiah Current Deposit (AC) Mudarabah Savings Deposit (MSD) Short Notice Deposit (SND) (Shahjalal Islami Bank Ltd, 2011)
c) Human Resource Department: This department deals with the employees as the core resources of the organization. The policy on human resource management of Shahjalal Islami bank is proactive. They believe that investment in human resource development is the key to maintaining sound health of the bank. The employees of the bank attended training program/seminar, workshop both at home and abroad. The training center of the bank arranged various courses, workshops and seminars on important aspects of Banking throughout the year on regular interval. The management invites experts of banking sector for imparting training to their employees to meet the challenges. To keep the employees motivated, incentives, performance reward, promotion and accelerated promotion etc. are given on regular basis (Training Centre of Shahjalal Islami Bank Ltd., 2008). d) Clearing Department: On behalf of the customer bank receives their proceeds of instruments such as Drafts, Cheques, and Pay Order and sends for collection through Outward Bills for Collection (OBC) and Inward Bills for Collection (IBC) within the cleaning houses area. In Outward Clearing process, instruments drawn on other banks, within the clearinghouse area, are deposited through their clients are sent for collection. In Inward clearing process the bank receives cheque drawn on their branches within the clearinghouse area presented by other banks. Another function of this department is the transfer delivery which is done by outward transfer and inward transfer. Instrument send for collection to other branches is outward transfer delivery. When instrument come to this branch for collection then it is called inward transfer delivery (Training Centre of Shahjalal Islami Bank Ltd., 2008). 27
e) Cash Department: Cash department is the most vital department of a bank and it is call blood of a bank. It is a platform to communicate with customers. Cash department receives & pays cash directly. In the cash department there are different register such as Vault register, Cash receive register, Cash payment register, Cash balance register, Rough cash balance book, Cash remittance register, Key register, Cash position memo. There is a procedure of cash in and cash-out from the vault. Also a systematic procedure is maintained for receiving cash through different vouchers and payment against different cheques and vouchers. Different types of form are used for cash deposits for different types of accounts. Cash may be received by the following ways:
Current of Savings account pay-in-slip Credit voucher Different types of instrument remittance (TT, DO, PO etc.) are received by respective forms. Bills like National Life Insurance Co. Ltd. Share collection Different types of scheme Cash is paid in payment counter against these instruments: Cheques, Cash debit voucher, Pay-in-slip, Pay Order, DD etc. Banks expense also paid to outsider through cash debit voucher. (Training Centre of Shahjalal Islami Bank Ltd, 2011).
Banks play a very important role in effecting foreign exchange transaction of a country. Mainly transactions with overseas countries are in respect of imports; exports and foreign remittance come under the purview of foreign exchange department. Banks are the vital sectors by which such transactions are effected/settled. Central Bank records all sorts of foreign exchange transactions. The other banks dealing with foreign exchange are to report to Bangladesh Bank regularly (viz. daily, monthly, quarterly, yearly etc.). The foreign exchange department consists of three sections. Those are as follows:
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1) Accepts Deposits:
The first primary function of bank is to accept deposits of money from the public or serves group. The total deposits held by the banker are broadly classified as-
a) Demand Deposit: Demand deposits are withdrawn able on demand and thus on prior notice is needed. Deposit in Current Accounts fall in this category. b) Time Deposit: Time deposits are repayable on the expiry of a fixed period on time only. Fixed Deposit Accounts, recurring Deposit Accounts and deposit payable at specified notice fall in this category. The bank usually pays interest on all types of deposit accounts except the current accounts. (www.shahjalalbank.com.bd).
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2) Lends Money:
Banking business essentially involves lending. In fact the deposits are accepted for Lending and investment. Depending on the requirements of the borrowers, the bank lends money in the forms following: (www.shahjalalbank.com.bd). a) Loans: In case of loan, the entire amount is paid to the borrower in lump-sump, either in case or by way of transfer to his account. The borrower can withdraw the amount at any time. The loan can be repaid either in installments or in lump-sump. Interest is calculated and charged on the debit balance usually with quarterly rests. A loan was repaid in full or in part cannot be withdrawn further. Thus, no chequebook is issued against the loan account. b) Overdraft: Overdraft is usually a temporary agreement where the customer is allowed to allow withdraw money exceeding the credit balance of the current account up to an agreed limit. Unlike loan, withdrawals or deposits can be made any number of time, provided the total amount overdraws does not exceeds the agreed limit. c) Cash Credit: A cash credit is an arrangement where the customer is allowed to withdraw money up to the sanctioned limit. Unlike overdraft this is a permanent arrangement and usually used to meet the working capital needs of business house, industries etc. In cash credit account withdrawals and deposits may be affected frequently. Interest is charged on daily balanced and thus the borrower can save interest by reducing the debit balance with his surplus amount. Cash credit arrangement is usually made against pledged or hypothecation of goods but this could also be extended against personal security. d) Bill Discounted and Purchased: Another mode of advancing money is discounting of the issuance bill of exchange. The banks buy the bill before its maturity at a price less than the face value. The amount, which the bank deducts from the face value of instrument, is actually the interest calculated up to the date of maturity of the bill. On maturity the bank realizes the amount from the drawer of the bill. Banks sometimes purchase the bills instead of
discounting them. This Bills must be is accompanied by documents of title of goods is purchased by the bank. e) Creates Credit: The creation of credit is one of the important functions of commercial bank. In the Ordinary course of business, bank accepts deposit from the public and lends money to its customers. When a bank extends loan, it does not pay the amount in the bank Account of the borrower and allow withdrawing the required amount by cheques. In this way, a bank creates credit or deposit, which is regarded as money and can be used for the purchase of goods and services and also for the payment of debt just like currency notes. 32
2) General Utility Services: Bank provides a variety of general utility services to the customers. Those are following: Issue Letter of Credit (L/C) bank guarantee etc. Accepts valuables comment for safe custody. Conducts in foreign exchange business. Lease financing Provides inter-net banking service. Provides telex-banking service. provides home banking service. Provides specialize advisory service. Issued debit and credit cards. Underwrites shares and securities. Factoring. Merchants banking. Serving as a referee as to the financial standing business reputation and respectability of their customers.
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B) Cash section
Cash section demonstrates liquidity strength of a bank. It also sensitive as it deals with liquid money. I had no permission to go to the cash section. But they provided some information about cash. Such as how to they operate the cash section? How to they calculated the money after the day?
C) Foreign Remittance section In remittance section I gathered some knowledge about PO, DD, and TT. I have also known about remittances which are come from abroad. I also know about how to provide money to the customer which came from abroad. I was writing the pay order. Every day I wrote at least 5 pay order. Prepare reminder letter. Updating the different register such as LC register, IMP issue register, LDBP register, BTB register. Fill-up the IMP form and put it down the Bangladesh Bank server. Local bill document forwarding. I gave the seal of authorized person in the L/C file. I cut the pro-Forma Invoice and Commercial invoice for making IMP. Fill-up the L/C form.
D) Clearing section I was written many voucher. I learned about Inward Bills for Collection (IBC), Outward Bills for Collection (OBC), inter branch general account (IBG A/C). Sometimes I was helping the customers to write their cheque and their deposit voucher.
I received the MICR cheque of account payees. I made the forwarding of outward bill collection. I scanned the cheque for sending it to Bangladesh bank. I sorting the voucher. I gave the OBC in the register khata. I copied the OBC forwarding on photocopy machine. I check the summery situation with statement of affairs. I registered the clean cash report in registered book. 36
How to prepare and file up the account opening form. How to use software. Find out cheque books status enquiry and account balance enquiry. How to forward the ATM issues and activation request. How to sending the cheque book requisition. How to active the ready cheeque book. How to find the bank statement. I learnt how to write a pay order.
B) Cash Section
Cash section plays a vital role in the general banking procedure.Becuse it deals with most liquid asset. This section receives cash from depositors and pays cash against cheques, drafts, and pay order and in slip over the counter. These sections have cash receiving procedure and they follow these procedures properly. Cash payment procedure, before honoring a cheque then the paying banker has to observe the cheque and follow the different procedure. After verifying all these documents the officer passes it to the computer section for more verification
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How to prepare the letter of credit (L/C) file. How to fill-up the IMP form. What is the pro-forma and commercial invoice?
D) Clearing section
The place where the bank meets and settles their dues is called the clearinghouse. The members submit the cheques, in the respective desks of the bank and vice versa. Consequently the debit credit entries are given .At the end, debit summation and the credit summation are calculated. Then the banks clear the balance through the cheque of the Bangladesh bank.
How to differentiate the voucher. How to summarize the statement of affaire. How to decorate the voucher sequentially. I learned the difference between MICR and non MICR cheque. How to prepare the forwarding of outward bill collection. How send the image of cheque in Bangladesh bank clearing house. How to copy the papers on photocopy machine.
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Chapter 4
Findings & Analysis
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Mostly the Shahjalal Islami Bank Limited customer is male. In the research total respondents is 40. The male respondent is 24 out of 40 and percentage is 60% and the female respondent is 16 out of 40 that show the parentage are 40%. 40
Mostly the respondent of the research of Shahjalal Islami Bank Limited age is 20-34, where respondents are 16 out of 40 and that show the percentage is 40%. The second level of respondents age is 35-49, where respondents are 13 out of 40 and that show the percentage is 32.5%. The third level of respondents age is 49-64, where respondents are 6 out of 40 and that show the percentage is 15%. The fourth level of respondents age is 64+, where respondents are 3 out of 40 and that show the percentage is 7.5%. The last level of respondents age is 10-20, where respondents are 2 out of 40 and that show the percentage is 5%. 41
In this research the most of the respondents are the Businessman that contains 9 respondents out of 40 and percentage is 22.5% of total respondents. Second level is service-holder that contains 8 out of 40 respondents and percentage is 20% of the total. Third level is Doctor that contains 5 respondents out of 40 and percentage is12.5% of the total. Fourth level is Student that contains 5 respondents out of 40 and percentage is 12.5% of the total respondents. Fifth level is teacher that contains 4 respondents out of 40 and percentage is 10% of the total respondents. Sixth level is housewife that contains 3 respondents out of 40 and percentage is 7.5% of the total respondents. Seventh level is insurance that contains 2 respondents out of 40 and percentage is 5% of the total respondents. Eighth level is others that contain 2 respondents out of 40 and percentage is 5% of the total respondents. Last level is Govt service that contains 2 respondents and percentage is 5% of the total respondents.
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Most of the customers of Shahjalal Islami Bank Limited are upper-middleclass, thats why, respondents of this research are upper-mid income level customers, major part of respondents monthly income are 30000-60000 that contains 15 respondents and percentage is 37.5%. Second level of respondents income is 10000-30000 that contains 14 respondents and the percentage is 35%. Third level of respondents income is 60000-1000000 that contains 7 respondents and percentage is 17.5%. Last level of respondents income is above 100000 that contain 4 respondents and percentage is 10% of total respondents.
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40
3.4500
1.06096
40 40 40 40 40 40 40
How willing would you be to recommended the bank to a friend(very willing to very unwilling) Rules and regulations were strictly maintained. You think as a bank SJIBL at Dhanmondi Branch is always trustworthy from all aspect? SJIBL is Maintaining their service quality according to their commitment & responsibility. The banks staff replies yours phone call. Time installments process of Shahajalal Islami Bank at Dhanmondi Branch is Easier to its clients. You think SJIBL understands your specific needs? Shahajalal Islami Bank at Dhanmondi Branch makes aware of the Fake note to its clients. SJIBL at Dhanmondi Branch is well decorated. Shahajalal Islami Bank Limited at Dhanmondi Branch has good banking environment. Shahajalal Islami Bank Limited at Dhanmondi Branch is situated in convenient place. SJIBL staff was caring, helpful, & responsible. The employee of SJIBL at Dhanmondi Branch nice behaves with the customers. The Employees of SJIBL at Dhanmondi Branch are always ready to help the customers. The bank staff was professional, skilled & well-trained. The staff was disciplined & maintaining the bank rules. The employees were willing to answer any questions. Shahajalal Islami Bank at quick internet transaction services to its client. You satisfied with the facilities like (ATM Card, Credit Card, Online Banking) provided by SJIBL. SJIBL use high technology for providing faster service to their customer. The overall performance of Shahajalal Islami Bank at Dhanmondi Branch is satisfied. Overall I am satisfied with the service that received from the bank. If I refer anyone I will refer this bank. Valid N (listwise)
40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40
3.4000 3.4750 3.5250 3.7000 3.9750 3.2750 3.4750 3.3000 3.0750 3.4000 3.4000 3.4250 3.4500 3.6000 3.5500 3.5750 3.5750 3.3000 3.3250 3.1750 3.4000 3.5500 3.2750
1.00766 .98677 1.06187 .85335 .80024 .90547 .81610 .85335 .88831 1.08131 .90014 .90263 1.01147 .81019 .90441 1.03497 1.00989 .82275 .79703 .90263 .81019 .67748 .81610
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If the mean values are above 3.5 and the standard deviation values are less than 1 those variables are holding positive perception by the customers. On the other hand if the mean values are bellow 3.5 and the standard deviation values are less than 1 those variables are holding negative perception by the customers. On the basis of those assumptions, we can say from descriptive statistics table, this table show that the 14 questions are the positive perception and 18 questions are negative perception by the customer.
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4.2 Correlations
Descriptive Statistics
Mean Servicequality Interestrate Productoffering Reliability Responsiveness Physicalamenities Emplpyeequality Internetservice Satisfaction 3.5208 3.4250 3.4833 3.5219 3.5450 3.2917 3.5292 3.2667 3.4083
Std. Deviation .48947 .75857 .74707 .49264 .51438 .74798 .62917 .61879 .56733
N 40 40 40 40 40 40 40 40 40
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Correlations
Servicequality Interestrate Productoffering Reliability Responsiveness Servicequality Pearson Correlation Sig. (2-tailed) Interestrate Pearson Correlation Sig. (2-tailed) Productoffering Pearson Correlation Sig. (2-tailed) Reliability Pearson Correlation Sig. (2-tailed) Responsiveness Pearson Correlation Sig. (2-tailed) Physicalamenities Pearson Correlation Sig. (2-tailed) Emplpyeequality Pearson Correlation Sig. (2-tailed) Internetservice Pearson Correlation Sig. (2-tailed) Satisfaction Pearson Correlation Sig. (2-tailed) .343 .325* .040 .192 .235 .005 .977 .405** .010 .706 .158 .332 .421** .007 .286 .073 .123 .451 .004 .450** .004 .469** .002 -.002 .988 .363* .021 .000 .510** .001 .498** .001 .229 .155 .407** .009 .416** .008 .364* .021 .020 .901 .389* .013 .251 .118 .339* .033 .390* .013 -.064 .693 .269 .093 .096 .557 .008 1 .021 .251 .118 1 .901 .339* .033 -.064 .693 1 .013 .390* .013 .269 .093 .096 .557 1 .352* .026 .182 .261 .368* .019 .154 .216 .180 .429** .006 .061 .383* .015 .445** .549** 1 .352* .026 1 .182 .261 .216 .180 1 .368* .019 .429** .006 .383* .015 1 .154 .343 .061 .706 .445** .004 .549** .000 1 Physicalamenities Emplpyeequality Internetservice Satisfaction .325* .040 .158 .332 .450** .004 .510** .001 .416** .192 .235 .421** .007 .469** .002 .498** .001 .364* .005 .977 .286 .073 -.002 .988 .229 .155 .020 .405** .010 .123 .451 .363* .021 .407** .009 .389*
*. Correlation is significant at the 0.05 level (2tailed). **. Correlation is significant at the 0.01 level (2tailed).
Under a Pearson vicariate correlation table, reliability and physical amenities variable are correlated with .549, where significant level was .000,Responsiveness and reliability variable are correlated with .549, where significant level was .000, Physical amenities and reliability variable are correlated with .510, where significant level was .001, Employee quality and reliability variable are correlated with .498, where significant level was .001, Employee quality and product offering variable are correlated with .469, where significant level was .002, Physical amenities and product offering variable are correlated with .450, where significant level was .004, product offering and responsiveness variable are correlated with .445, where significant level was .004, and number of respondent was 60. 53
4.3 Regression
Variables Entered/Removeda Variables Model 1 Entered Reliability Variables Removed . Method Stepwise (Criteria: Probability-of-F-to-enter <= .050, Probability-of-F-to-remove >= .100).
Model Summary
Change Statistics Adjusted Std. Error of R Square Model 1 R .407a R Square R Square the Estimate .165 .144 .52504 F df2 1 38 Sig. F Change .009
ANOVAb Model 1 Regression Residual Total Sum of Squares 2.077 10.475 12.553 df 1 38 39 Mean Square 2.077 .276 F 7.536 Sig. .009a
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Coefficientsa
Standardized Unstandardized Coefficients Model 1 (Constant) Reliability a. Dependent Variable: Satisfaction B 1.758 .468 Std. Error .607 .171 .407 Coefficients Beta t 2.898 2.745 Sig. .006 .009
Excluded Variablesb
Collinearity Statistics Model 1 Servicequality Interestrate Productoffering Responsiveness Physicalamenities Emplpyeequality Internetservice Beta In .295 -.064
a
a a
.242
The F state shows the significant regressions equation through the independent variable selected only explain 16.5% or .165 in a first model where independent was Reliability.
Moreover, out of eight independent variables the only significant variable was reliability. However, other seven variables were insignificant because their significant score was Service quality .063, Interest rate .704, Product offering .132, Responsiveness .183, Physical amenities .154, Employee quality .611, and Internet service .986.
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INTERNAL
P O S I T I V E
S O
EXTERNAL
W T
N E G A T I V E
SWOT is an acronym for the internal Strength and Weakness of the firm and the environmental Opportunity and Threat facing that firm. So, if we consider Shahjalal Islami Bank as a business firm and analyze its strength, weakness, opportunity and threats the scenario will be as follows:
4.1.1 Strengths
First strength is that it is a shariah based bank. Employees are aware about their service. Wide branch network among the third generation bank. Wide product line. It provides services even after the banking hour to special clients. Experienced management. The ability to offer a customer more than one method of retrieving information Customers participant in Business. Sophisticated technology systems will help to make a banking institute future-proof. Business ethics of the division is similar to the ethics and values of mass people of our country. 56
4.1.2 Weakness
No customers information desk. Customers maintain a long cue to deposit or withdraw money. Inadequate delegation of power. Inadequate IT infrastructure. All of the employees are not properly trained. Lack of required ideas in modern investment products. Customers switch to her banks or have an account with other banks due to the services that Shahjalal Islami Bank does not provide and lacking behind relative to those prevailing customer services. They have limited advertising strategy on behalf on their bank and accompanied by conservatism rule in this sector. Lack of own ATM services Lack of proper motivation, training, and job ration Average operational performance.
4.1.3 Opportunities
Most of the customers are transaction with this bank three years & above. Scope of the market penetration through diversified products and services. All employees are masters completed. Wide banking network. Increasing awareness of Islamic banking among the clients. Shahjalal Islami Bank Ltd enjoys the training packages, workshops and has their own training institutes that generate a task for combining of competent, innovative and sophisticated business professionals. New emerging banks with dynamic customer service care. The ability to obtain a larger customer base. No other banks could provide as much integral working atmosphere as Shahjalal Islami Bank Ltd. Bank introduce Islamic card, which is a first time in Bangladesh.
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4.1.4 Threats
Increased competition in the bank market. Some other conventional banks have opened their Islamic banking branch. In the money market of Bangladesh there is no call money system of Islamic Shariah. Competition with international bank due to liberation of domestic market. Economic uncertainty in global market. Multinational and upcoming local banks. In the money market of Bangladesh there is no call money system of Islamic Shariah. Documentation problem to open an account or L/C. Likely entry of potent new competitors. Daily basis internet on deposit offered by others bank. Customers are demanding higher rate of return against their deposits.
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Chapter 5
Conclusion & Recommendation
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5.0 Recommendation
This research was based on analyzing the customer satisfaction of Shahjalal Islami Bank Ltd. From this research, we recommended some point. The bank should focus on these for the betterment of the bank and for increasing customer. The recommendations are as following bellow:
Reliability of the bank is the most important variable for improve the customer satisfaction. So, the bank should highly focus or develop the bank. Since the reliability and physical amenities variable are correlated with .549, where significant level was .000. So if the bank improves reliability level such as provide service as their promised, service is reliable to customer, Maintaining their service quality according to their slogan, Provides safety transaction services efficiently handle the customer problem and provide right service at the first time etc., then it will automatically improve the reliability of the bank. And also those variables are correlated with each other, if one variable is change, then automatically other variable will be changed. Responsiveness and reliability variable are correlated with .549, where significant level was .000. So, if the bank improves the reliability level such as the convenient transaction hour is always good, Employees are trustful and reliable, the Rules and regulations were strictly maintained, and the bank is always trustworthy from all aspect, then it will automatically improve the customers satisfaction of the bank. From the descriptive statistics, we know that Shahajalal Islami Bank at Dhanmondi Branch is providing prompt services. Where mean value is 4.0500 and standard deviation is .71432, Banking procedures were performed correctly the first time where mean value is 3.6500 and standard deviation is .769623, The interest rate of this bank is affordable where mean value is 3.5500 and standard deviation is .90441, SJIBL is Maintaining their service quality according to their commitment & responsibility where mean value is 3.7000 and standard deviation is .85335, Overall I am satisfied with the service that received from the bank where mean value is 3.5500 and standard deviation is .67748 etc which is very positive for the bank. So the bank can continue these qualities.
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On the other hand, From the descriptive statistics, we know that, Shahajalal Islami Bank Limited should be added to improve the service of ATM machines where mean value is 3.0250 and standard deviation is .86194, Shahajalal Islami Bank at Dhanmondi Branch offers High interest rate on FDR and DPS where mean value is 3.4500 and standard deviation is .90441, Rules and regulations were strictly maintained where mean value is 3.4750 and standard deviation is .98677, SJIBL staff was caring, helpful, & responsible where mean value is 3.4250 and standard deviation is .90263, You satisfied with the facilities like (ATM Card, Credit Card, Online Banking) provided by SJIBL where mean value is 3.3250 and standard deviation is .79703 etc which is very bad perception for the bank. So the bank should ensure the qualities of service which is providing to customer. All of the observation the bank should maintain their all commitment, provide prompt service, follow the banking rules and regulation those are positive perception by customer and avoid some bed activities that negative perception by the customer than the customer will be satisfied.
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5.1 Conclusion
Banking is the backbone of national economy. All sorts of economic and financial activities revolve around the bank. Shahjalal Islami Bank Limited is based on Islamic Shariah Bank Limited (SJIBL)and this bank commenced its commercial operation in accordance with principle of Islamic Shariah on the 10th May 2001 under the Bank Companies Act, 1991.
Now a days the bank customer satisfaction of the Bangladesh is very much important because the satisfied customer become a loyal customer in future. At present the bank performance is higher than the customer expectation for this reason loyal customer or satisfied customers are increasing day by day.
I started my journey from January 25, 2012; I try carefully to prepare this report as a requirement of internship program. The bank authority and the employee of the employees are try to help me as best as their possible. Shahjalal Islami Bank Limited is based on Islamic Shariah Bank Limited. Most of the customers are upper-mid level customer. The customer are very helpful, they help us very much to complete this report by providing their important perception on the bank. Many of the customers are disagree to provide their personal information that is really difficult to maintain them and collect personal information. On the other hand I have learn some work while preparing a complete report such as preparing a sample with the sample method, making questionnaires for the survey, some SPSS program for coding the data, analysis the data in a proper way and most important my experience some practical situation problem while doing survey and we solve it very carefully with our knowledge and experience learned from our honorable supervisor Mr. Khondaker Sazzadul Karim. Thank you very much sir for everything that I have learn.
As a financial institution Shahjalal Islami Bank Limited is putting great contribution to reduce unemployment problem and as well to improve our economic position. But it is very unfortunate that for many reasons Shahjalal Islami Bank Limited is not able to make the full customers satisfaction. Now, for providing the best services Shahjalal Islami Bank Limited is trying with its best effort. I hope this bank will be capable to achieve its goals by applying my recommendation.
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