BIBLIOGRAPHY

WEBSITES:

http://www.apollotyres.com/

http://en.wikipedia.org/wiki/Apollo_Tyres http://www.google.com

BOOKS: Marketing Management:By Philip Kotler

RESEARCH METHODOLOGY:By C.R. Kothari

(i)

QUESTIONNAIRE

Name- Address- ... Mobile no. - .

KM done by vehicle- . Condition of Tyres- ...

1:- Have you heard of Apollo Tyres in PCR? (a) Yes

(b) No

2:- Are you satisfied with the radial car of Apollo Tyres?
(a) Yes (b) No (c) Dont know.

3:- Which brand of Apollo tyres do you use?

(a) Amazer XL (b) Acelere (c) Hawkz (d) Aspire (e) None of the above.

4:-

Which tyre do you prefer in your used?

(a) Tube Type (TT) (b) Tube less (TL)

5:-

Which company TL tyre does you used?

(a) MRF (b) Apollo (c) Michelin (d) CEAT (e) JK (f) Bridgestone

(ii)

6:-

Which company TT tyre do you use?

(a) Apollo (b) MRF (c) Michelin (d) Bridgestone (e) JK (f) CEAT

7:-

Which company tyre does give maximum mileage?

(a) Apollo (b) MRF (c) Michelin (d) Bridgestone (e) CEAT (f) JK

8:-

Which company produces better after sales service?

(a) Apollo (b) MRF (c) Michelin (d) Bridgestone (e) CEAT (f) JK

9:-

What type of warranty should company give?

(a) Conditional (b) Unconditional

10:-

Which company gives fastest claim?

(a)Apollo (b) MRF (c) Michelin (d) Bridgestone (f) None of the above

11:-

What is time period you change the tyres?

(a) > 1 year (b) > 2 year (c) > 3year (d) >4 year (e) none of the above

12:-

Which tyre company is maximum accepted by the customer?

(a) Apollo (b) MRF (c) Michelin (d) Bridgestone (e) JK

13:above

What is the life expectancy of Apollo tyre?

(a) > 1 year (b) > 2 year (c) > 3year (d) >4 year (e) none of the

14:-

Which brand of Apollo in PCR gives maximum services?

(a) Hawkz (b) Acelere (c) Amazer XL (d) Aspire (e) dont know

(iii)

15:- Which brand of other company do you like most on the grand of design and service?
(a) MRF Michelin (b) JK (c) CEAT (d) Bridge stone (e) Yokhohama (f)

16:meets

How to promote the Apollo tyre in the market?

(a) Print media (b) Electronic media (c) Service CAMP (d) Consumer

17:-

If you are not satisfied please give some suggestions?

Signature- Date.

(iv)