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This resume and writing samples compilation was created with a specific publication in mind for its submission. Please get in touch with me so I may do the same for you. andreasang@gmail.com +63 917 515 3381 Andrea Ang

andrea ang
METRO MANILA, PHILIPPINES +63 917 515 3381 ANDREASANG@GMAIL.COM Knowledgeable of Mac and Windows platforms. Proficient in Microsoft Office, Adobe Photoshop, Adobe InDesign. Interested in history, cultural preservation, photography, creative writing, literature, graphic design, and the business of doing good. A full resume-- including more rextra-curricular activities and attended training programs or conferences-- as well as a transcript of records and references can be made available upon request.

present
FREELANCE WRITER + PHOTOGRAPHER
Published in Rogue magazine, ABSCBNs Chalk magazine, Rockwells PLANT magazine, the Philippine Daily Inquirer, and Spot.PH within the last five years. Press release writer for PR company the Aloutta Group on a contractual basis. Also interested in creative writing in fiction, although looking for experience in publishing.

2013
ATENEO DE MANILA UNIVERSITY
Graduated in March 2013 with a Bachelor of Science in Management, major in Communications Technology. Simultaneously earned a minor in Enterprise Development, through participation in a hands-on business incubator and accelerator program under the John Gokongwei School of Management. Deans Lister for two semesters.

2012
COLLEGIATE SOCIETY OF ADVERTISING
Lead the organization as Executive Vice President (SY 2012 2013), Secretary-General (SY 2011 - 2012), and Associate Vice President for Accounts (SY 2010 - 2011). Involved in the conceptualization and scheduling of the organizations projects. Executed various administrative tasks. Managed important documents and files. Represented the organization in the Federation of Advertising Organizations, the youth arm of the Philippine Association for National Advertisers.

2010
RUNWAY PRODUCTIONS
Public Relations and Marketing intern for Philippine Fashion Week S/S 2010 and F/W 2010. Coordinated with PR firm Buensalido as PFWs official liason. Monitored execution of MOA. Developed a comprehensive cataloguing system used by retail brands for runway shows.

THE GUIDON

Chief Operating Officer of incorporated food enterprise Top Dog. Created logistics plans for various selling channels. Sourced supplies, ingredients, and materials for operations. Founded on experience in Manilas food scene and backed by a sincere passion for good food, Top Dog introduced quality, natural sausages using the best and freshest ingredients to Manilas hungry and increasingly discriminating denizens. Nurtured under the guidance of the John Gokongwei School of Management Business Accelarator program.

Pitched, researched, and wrote articles for the Features section (SY 2011 2013) of Ateneos official student publication. Covered a variety of topics and people, inlcuding: Jim Paredes, the state of improv in the Philippines, socio-cultural non-profit organization Musikero, among others.

UNITED NATIONS DEVELOPMENT PROGRAMME PHILIPPINES

Communications intern from June to August. Wrote Programme documents and press releases for various events. Created a comprehensive cataloguing system for the UNDPs publications. Assisted in the design and content upgrade of the website.

Theres a reason people dont walk around naked. From the preppy polo-wearing jocks to lazily dressed video gamers, bowtie-touting dandies to APC-worshipping hipsterseven when a person doesnt list fashion as one of his interests or priorities, clothes are an everyday necessity. Wearing clothes, however, is only one leg of the race. Fashion design culminates in either an all-out runway show or even the simple idea of putting clothes on a persons back, but it takes months and months of draping, embellishing, even acid dip-dyeing, to produce what will eventually be hanging in your closet.

either way, its a stark comparison. Fashion media and even the designers themselves take a backseat to the influence of celebrities and fashion bloggers, who are walking billboards for fast fashion. Philippine Fashion Week is also lacking an influence on fashion trends. While Fashion Week has given younger designers the opportunity to get their names out there and clients in their studios, it also shows a deficiency in directional fashion. In the September 2012 issue of local magazine Rogue, writer Gabbie Tatad questions why mass-market retail brands such as Penshoppe participate, a rare practice in international Fashion Week counterparts. Given that Fashion Week is supposed to be a point of confluence for true design concept and innovation, it becomes difficult for emerging designers to develop their brands into something more than a bi-annual runway show.

RajoMan brand manager Martin Yambao (AB EU 10) was also surprised to find there isnt much wiggle room for the new breed of designers. After a brief stint under family-owned accessories retailer Aranaz, Yambao has since become indispensible in Rajo Laurels House of Laurel empire. It was then that he learned putting clothes on a persons back isnt as straightforward as it sounds. The journey should be, you present a collection, buyers buy it, and then when you get big enough, you have your own store na, he shares. Here kasi in the Philippines, the design direction is, mostly, made-to-order. And then if youre big enough, you have your own store.

You dont understand, this is Alaia

The Philippines fashion cycle is extremely different from the norm. Maybe its the two-season climate, maybe its the economic situation:

beyond the

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Parang yun yung growth and yung direction, which is kind of weird. There are no high-end retailers [like Lane Crawford or Neiman Marcus] that would buy you and stock you in their store. I mean if there are, very little lang, mostly in consigners. Its harder to survive.

Expanding horizons
It doesnt help that the industry is getting crowded. In between mass-market retailers like Bench and couturiers like Cary Santiago, there are a lot of local brands with ready-to-wear offerings manned by people who have no real background in fashion other than a burning interest for it. Many of these people choose to work by imitating or altering existing designs, without having to go through the cycles of true fashion design, such as creating a pattern and fitting on a dress form or modeland yet they call themselves fashion designers. Because of this, there is a distorted perception of fashion, popular particularly with the youth: those who have had no real exposure to the fashion industry think its an easy job that anyone can do.

Management engineering senior Andy Wong shares that it took a Marketing and Law department class on Fashion Merchandising Management to completely comprehend the complexity of the fashion industry. While she enjoyed fashion as a consumer, the industry itself to me, seemed intimidating borderline untouchable, she explains of her attitude toward fashion. I had no family in the industry, no nitty gritty know-how, and no formal classes. From forecasting trends to dealing with inventory, visual merchandising to store layout, the class opened Wongs eyes to how business and creativity must intersect in order to be successful in fashion.

The big leagues

Lets compare and contrast. On one hand, theres young fashion designer Martin Bautista who many in the industry believe to be the next big name in local fashion design; on the other, theres Interdisciplinary Studies junior Adi Amor and her line Aveadena. Bautista details his creative process for a runway show. I gather all my thoughts and inspiration and emotions and also in what direction do I wanna go with for a collection. And then, basically thats where the challenge comes in. How do I make these into a collection? Bautista pauses to look at his hands, as if to imagine them sewing together a gown for his clientthe empowered womanbefore continuing, Like yung inspiration, yung mga naiisip ko at yung mga gusto kong gawin. The challenge is how to make it marketable to people, make it wearable, make it into a piece of garment thats going to last for a while. This is where his preferred aesthetic shows. Bautistas own minimalist approach goes hand in hand with what he wants for his clothes: longevity. Parang, after twenty years, they could still wear it. And then of course, my team and I work on the collection, have fittings with the models and then on the day of the show of course its not easy. One day before the show we still edit, he reveals. Communication senior and Preview magazine intern Samantha Sadhwani is sympathetic: I cant even begin to imagine how tough a

young designers journey is. There is so much that is requiredkeeping up with the daily trends, conjuring up numerous unique ideas, making seasonal collections, to name a few. Its a really long and laborious process.

Dipping your toes in

Amor, however, operates on a completely different level. She buys cloth, then sits down with a seamstress to discuss what she wants. I sketch it, and then I tell her I want a detail here or there, and shell make it happen, Amor explains. Sometimes I get the actual cloth and I show her how I want it [to] fall. Or because I dont know the terms for it, I have to show them a picture. After a loose version of it is completedAmor estimates roughly 80%they meet again for Amor to check if the seamstress understood her vision. The next time they meet, Amor will have in her hands any number of pieces, at whatever measurements she specified. This also lends some insight on labor in the Philippines: many people get clothes made by seamstresses for next to nothing, when in other countries, such skill level would demand a higher price point, especially given that these brands are supposedly able to compete on the same level as real fashion designers. This divide in such an important dimension of fashion design is telling. Gucci keeps it in Italy. [Its about] craftsmanship talaga. Its found where you are, kasi you control it, Yambao points out. Especially the more high-end you go, keep it home. Keep it at home because thats what youre selling: the craft, the quality.

Though the retail aspect talaga, you cant beat China. You can buy a finished dress [there], wala pa yung labor dito. Thats insane.

A call to arms
In a mix of English and Filipino, Bautista lends a democratic voice to the definition of fashion design. He brushes aside technical skill or a fashion school pedigree in favor of the translation of emotion. I consider a person a designer if the clothes have soul. If they have depthand not just simply clothes, he emphasizes. Real designers are the ones who make clothes they a person can really wear. For me real clothes should be like a language everyone could understand. For me, thats the real designer. Getting clothes made wont make you an industry leader, though its a step in the right direction. While there is nothing wrong with a can-do approach toward fashion, one must give credit where its due. As seen in 2006s The Devil Wears Prada, a multibillion dollar industry doesnt become one for nothing. After all, everyone wears clothes.

THIS PIECE WAS WRITTEN FOR THE ATENEO DE MANILA UNIVERSITYS THE GUIDON, HENCE COMPLIANCE WITH THE NEWSPAPERS STYLISTIC REQUIREMENTS. IT WAS PUBLISHED IN THE NOVEMBER 2012 ISSUE, UNDER THE FEATURES SECTION.

t e g r o f e w lest
In the months leading up to his second ready-to-wear collection for Yves Saint Laurent, creative director Hedi Slimane announced that the Yves would be dropped. Despite the divided opinions, one thing was for sure: the iconic fashion house was taking a new direction. Unbeknownst to many, Slimane had already spent a few years at YSL, until the Gucci group bought the house in 2000. Tom Ford took over the ready-to-wear brand, and injected his own preference for the overtly sexy. From then until 2004, the houses aesthetic was at its most provocativeand its most lucrative. Ford brought the nearly bankrupt YSL into the mainstream; by the time he parted ways with the Gucci group, it was valued at $4.3 billion.

Stefano Pilatis grip held YSL for more than a decade after, as he rose from ready-to-wear designer to head designer to creative director. Despite Yves Saint Laurent himself closing the couture house of YSL in 2002 due to his failing health, the brand moved away from Fords risqu influence and rediscovered its French heritage through Pilatis guidance. Meanwhile, Slimane found himself at the helm of another industry icon, Dior Homme, designing game-changing collections that pushed the envelope of menswear. Expectations were high to do the same for what is now simply Saint Laurent. It would be an understatement to say that Slimanes follow-up to the well-received Spring 2013 ready-to-wear collection fell short of those expectations. The sophomore showing at the famed design house left a bad taste in the mouth: a total departure from Spring, when he paid homage to all things YSLthe signature smolder, the pussy bows, the pantsuits, and of course, le smokingwith the distinctly Los Angeles vibe championed by Slimane. The energy was decidedly grunge, keeping with many of the other Fall collections, but poorly executed. The remarks were catty, the criticism fast and furious: some even likened Slimanes collection to high street brands such as H&M, quality and craftsman-

Despite its poor reception, however, it seems to be part of Slimanes larger strategy. One recalls a similar story, set in the 70s, with an all-too-familiar name: the designer Yves Saint Laurent himself. Saint Laurent continually pushed the boundaries of fashion. He was not without critics. Many saw his treatment of French haute couture as tawdry, even blasphemousbut he carried on, sending looks down runways that went against the tide of corseting and whalebone construction. While many of todays classicsfrom navy peacoats to safari jackets, trapeze dresses to mousselinesowe their conception to Saint Laurent, it took years before the genius of his work was recognized. But more so than redefining silhouettes, he redefined the woman who wore them. In the 1970, that woman, the woman of the moment, was the elegant jetsetter dripping with glamour and allure who followed no agenda but her own. Now, in 2013, who is this woman? Slimanes answer seems to be embodied by his Fall collectiondishelved, unkempt girls whose heels pound the streets of concrete jungles on a day to day basis. It certainly explains Slimanes other choices. A boutique opened late 2012 in Shanghai, crafted almost entirely in glass and marble the design is con-

An edited version of this article was published in Rogue magazines April 2013 issue under the title Saints & Sinners.

contemporary and sleek, a stark contrast to previous stores minimalist baroque detailing. The labels 2013 campaigns are black and white portraits of alt-folk singer-songwriter Beck and 17-year-old pop sensation Sky Ferreria, over the supermodels they typically feature. Most telling, however, is the relocation of its studio on upscale Avenue George V to the more subversive Left Bank area, whose beatnik subculture heavily influenced Saint Laurents designs in the 60s. Slimanes message seems to be loud and clear. Saint Laurents name, ambassadors and aesthetic may change, but its direction will always be the same: forward.

WALKING ON

A DREAM
Youd expect even some sort of friction from a 23-year-old artista. Perhaps the occasional brush with authority, or a raging alcohol dependency. A history of abuse, or links to black channel dealings, maybe. Unresolved childhood trauma, commitment issues, a total lack of work ethic? Not even. As far as the eye can see, Gerald Anderson is the anomaly of a generation that defines itself by the colloquialism YOLOthat is, a conflict-free zone. ex-boyfriend of Sarah. He goes on boys-only trips with friends in the industry, such as Enchong Dee. A fixture on the local showbiz scene since he shot to fame on local reality show Pinoy Big Brother: Teen Edition, youd expect the so-called Zac Efron of the Philippines to have some of a rockstar complex. Instead, you have Gerald sprinkling po throughout every sentence, and nothing less than grateful for everything hes achieved so far.

rollercoasters all in one day. Gerald is no stranger to the thrill: hes gone snowboarding in Alaska and diving with sharks, and, he adds, if theres something that comes along na extreme din, Id want to do that.

Booking it
Its no surprise then that Gerald is steering his career down the path of action movie star. While his career pegs are Tom Cruise and Brad Pitt, Gerald is always on the lookout for a challenge. In choosing his roles, he looks for something that, you know, kakabahan ako, yung Id doubt myself. Thats where you work best, eh, kapag youre under pressure and youre challenged. Kasi ayaw mo naman yung paulit-ulit yung ginagawa mo. Gerald focuses on making smart career choices, not taking for granted even the idea of being in the business five, ten, twenty years from now. This focus is perhaps the reason why 2012 proved to be his year, with a starring role in ABS-CBN primetime drama Budoy and his appointment as a Malacanang ambassador to the Mindanao peace process. I get to inspire a lot of people, he shares, referencing the mentally challenged Budoy he played on the same-titled show. He then used his celebrity for the better cause of peace, surprising himself at the impact made by his presence at the framework agreement to create a Moro homeland. Yung mga Muslims sa Mindanao kasi that was the first time na maraming pong Muslims na nandoon for the signing, he elaborates of the role he shares with Anne Curtis. Sobra po silang natutuwa na andun ako kasi they were just really happy na part ako ng yung nangyayari, yung

Hype beast
As he sits down for the interview, there is no air of pretension, no name-dropping, no throwing his weight around. Gerald is easygoing and unassumingto the point that you realize that an impressive filmography is the only thing that differentiates him from being just a name in your cell phone. When he isnt killing it at the box offices with every kilig-inducing Star Cinema offering, Gerald is really a guys guy. His eyes light up when he mentions his recent video game acquisition 2k13, and his terminology gets technical when he lays down the details of his workout routine. Hes learning a martial art for a new show hes working ona task that would be formidable for some, but Gerald only expresses disappointment that the originally scripted jiu jitsu was changed out for the more cinematic tae kwon do. His viceand the only one, at thathowever, seems to be adrenaline. A recent trip to Las Vegas found Gerald and friends bungee-jumping, sky-diving and riding extreme

Foundations
In his capacity as an actor, there are no behindthe-scenes whispers about diva demands, maltreatment of backstage crew, or locking a fellow cast member in a bathroom stall. In his romantic life, there are no overtly complicated love quadrangles, questions about his sexuality, or treacherous two-timing. In his relationships with his family, there is no Lindsay Lohan-type crazy brewing under the surface, threatening to ruin his career. Do a quick Google search, even: the most scandalous item that pops up will be a rumour that he recently talked to former flame Sarah Geronimos mother. The truth is, Geralds own personal relationships are truly solid. He recently built a house for his mother back in his native General Santos, and flies back to see her when he can. He gives life advice to his younger brother, Kenneth. His managers and handlers seem fond of him, sharing more than simple pleasantries at the Star Magic office. His showbiz BFF is Rayver Cruz,

Bull session
At a certain point during the interview, Gerald has answered all of your questionsand you realize that every single one of these answers was the perfect one. When you point out his lack of relationship drama, he replies that he has some, just like a normal person. When you ask how he figured out so early on this is what he wanted to do, as compared to most people his age who normally dont have a clue, his answer is that he just went with the flow and eventually realized na I like what Im doing, yung passion ko is acting. When you ask if he feels that he missed out on being young, he flips the question and says with a knowing smile, siyempre sa trabaho po namin, you get to experience a lot of things. Siguro I just do the things in a very fun way.

And yet despite the controlled, cautious, almost calculated responses, you realize that there is still an air of honesty about him. You realize that he really believes in his answers, that they most likely do come from him, that what you see is truly what you get. Just because an artista isnt a trainwreck doesnt mean that theyre being brainwashed by managementGerald is that rare combination of guarded but charismatic, reserved but playful, discreet but clever. Its exactly this talent for push and pull that leaves people wanting more. Gerald, whose only online presence is a healthy addiction to Instagram, seems to know when to step in and out of the spotlight, baring just enough to keep people interested but at the same time, maintain a certain mystery. It definitely works: if more than 22,000 Instagram followers is proof of anything, it seems like everyone wants to keep up with Gerald Anderson.

THIS PIECE WAS THE COVER STORY OF CHALK MAGAZINES DECEMBER 2012 - JANUARY 2013 ISSUE. IT WAS ACCOMPANIED BY TWO SIDEBARS, AS INSTRUCTED BY THE CHALK EDITORIAL TEAM, BOTH WHICH HAVE NOT BEEN INCLUDED HERE.

imageCREDITS

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BEYOND THE CUT

All photos taken by myself. The vectorized pair of scissors was sourced from http://clipartist.info, although it was edited to meet layout needs.

LEST WE FORGET
All photos taken from the Saint Laurent Paris Fall 2013 campaign, sourced from various websites, except for the photos of Rogues pages-- the G Tongi cover was taken from the Rogue Facebook page (http://fb.com/ rogue.magazine), while the published article spread was taken by myself.

WALKING ON A DREAM
The profile of Gerald came from the Preview Men November 2011 shoot, although the photo itself was sourced from Fashion Media PH (http://fashionmediaph.blogspot. com). The Chalk cover was taken from the magazines official Tumblr account (http:// chalkmagazine.tumblr.com).

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