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Outline
1 2 3 4 5 6
Summary
Understanding Technical
Financial Analysis 101
Introduction Markets
Trend
Watching Fundamental Economic Picture
Analysis
Trend Watching tips
• Know why you are tracking trends
– What is a trend?
• Have a point of view
• Build your arsenal of resources
• Fine tune your trend framework
• Embed and apply
Know why you are tracking trends
• It makes you feel in the NOW and in the
KNOW. Simply, the way we see it.
• It should lead you to profitable
opportunities.
What is a trend?
How about: “A statistically significant
CHANGE in performance of measured
data which is unlikely to be due to a
random variation in the process.” That
won't get the creative juices going. So
consider the following definition, which
we came up with years ago and which
still holds pretty well:
A manifestation of something that
has unlocked or newly serviced an
existing (and hardly ever changing)
consumer need,* desire, want, or
value.
People have different
Points of View
Common Misperception
• Gazing into a crystal ball
– Trend watching is simply understanding
what’s already happening, the Major and
Minor movements.
Common Misperception
• Declaring an emerging trend
– Distinguishing the difference between trends
and fads or in our case a Rally or Correction.
– Example
• A pizza cone, a fun product but won’t change
dramatically the consumers.
Common Misperception
• Applying all trends to people
– Don’t’ fall for this one.
– Never pretend that a certain trend will affect all.
• Remember every trend has an anti-trend.
Common Misperception
• Trend watchers have to posses a rare gift.
– Definitely not TRUE,
– You just need an open mind, if you want to
spot trend, YOU Can.
Have a Point of View
• Have your own view
– Know the short-term and long-term trend
• Be curious (ask questions) and open minded
– Markets seem to be more than meets the eye
• Look from Top – Bottom
– Changes in market sentiments
• You don’t have to like every trend
• Be Objective
– Get rid of taboos, prejudices, dogmatism and
negativity
Don’t hide: An open mind is a joy forever !
Have a Point of View
• Make sure to have an view about the
markets. The more trends you spot and
track. The more skilled you are in putting
these trends to use.
• The more guidance, will eventually lead to
a broad picture of the market and tiny
observations will start to make sense.
– Trend Reversals
Establish your ‘virtual research command center”
Build your arsenal of resources
• Take advantage of FREE info on the web
– Papers, websites, mags
– TV, Movie, Radio
– Seminars, Fairs, Trade Shows
– Customers, Clients, Collegues, Friends,
Family
– Competitors
– Other Trend Firms, Thinkers
Fine Tune your trend Framework
• Macro trends( STEEP Approach)
– Social
– Technological
– Economic
– Environment
– Political
• Industry/Category Trends
• Individual Trends
Embed and apply
• Every company should have its trend monitoring
group.
– It’s a state of mind.
• Get Senior backing
– Its just a language and perception issue as the word
‘trend’ still evoke an image of a flamboyant fashion
designer or a fortune teller.
• Make it visual
– A picture paints a thousand words
One day, this could be you; -)
What is Economics?
• A social science that studies how individuals,
governments, firms and nations make choices
on allocating scarce resources to satisfy their
unlimited wants. Economics can generally be
broken down into:
– macroeconomics, which concentrates on the behavior
of the aggregate economy;
– microeconomics, which focuses on individual
consumers.
Demand and Supply
• One of the fundamental concepts of
economics and it is the backbone of the
economy.
– Scarcity perhaps is the main reason for this
concept.
– Water and Diamond Paradox
Measuring Economic Health
• Just as doctors and nurses measure vital signs of
a patient. Investors and its key plays must also
keep watch of the state of the economy. The only
difference is the vigil never stops.
• Important Economic Indicators
– GNP and GDP : The Holy Grail of Economics
• reflects at what rate the economy is growing.
– CPI: What is your wallet really worth?
• measures what people are paying for goods and services in
comparison with the past. It often influence the BSP’s policy
decisions.
Macroeconomic Framework
Market Indicator
Economic Activity Gross Domestic Product (GDP)
23
The Circular Flow
Household
Income Consumption
Financial
Institutions
Employment
Production
Production Sector
Controlling Money Flow
• Keeping a country’s economy afloat requires a
pilot whose main jobs is to keep it from stalling or
overheating.
• The controlling the amount of money in
circulation, the process of injecting or
withdrawing money reflects the monetary policy
that the central bank adopts to stir the economy.
– Example: rising its overnight rates
BSP Policy: Theory Versus Policy
Bangko Sentral
Ng Pilipinas
Money
Supply
BSP Policy: Theory Versus Policy
Bangko Sentral
Ng Pilipinas
This is HOW it
Economy, Bank
Inflation really works. Reserves
Money
Supply
Consumer and
Business
Spending
Interest
Rates
How Does the BSP put the Brakes on the economy ?
Economic Growth of
Growth Stock
Too Rapid Bank
Prices
Reserves
Decline
Decline
Interest
Inflation Rate
Too High rise
If the economy is growing too rapidly and the inflation rate is too
high, The BSP will tighten monetary policy by slowing down the
growth rate of bank reserves, which will raise short-term interest
rates.
GNP: Gross National Product
Consumption + Investment + Government + Export - Import
• Is the sum of goods an services produced by the Philippines
• For our purposes, it should be view as a measure of demand for
Philippine Output.
Inflation
Medical Care
Oil Shocks El Nino/La Nina Labor Costs
Costs
Second Round Effects
Shift in CPI
Rising oil Rising Oil, expectations
Prices Transportation
& Power Costs Increase
Minimum
Wage
Interest Rates -Fixed Income Securities
• 3M Treasury Bill : Benchmark for loan pricing
– primarily influenced by inflation/currency
• Fixed income securities appeal to many investors
as they promise to pay a set amount of interest
on a regular basis and the issuer promises to pay
the loan in full and on time.
– Government : For its activities/pay debt
– Corporate : Raise capital for expansion/takeover
How the Economy affects
the Fixed income Market
Interest
Rates
ECONOMY
Bond
Market
Interest
Rates
ECONOMY
Bond
Market
How Bond Yields and Gov’t
Security prices are related?
Suppose the Bureau of Treasury issues a bond at
prevailing Interest rate of , say 8.00 percent….
8.00 % PhP1,000
The bond holder will pay the par value of PhP1,000.00
nt
6 . 00 perce
to
s fall
If inte
re st rate PhP1,200
is
i ts return
ause
6.00 % d ri s es bec
bon ond
r ic e of the a new b
The p ha t of
than t
higher
The pric
e of the
bond fa
Its 8.00 lls beca
p use
attractiv e rce nt retur
e. n is le
ss
10.00 %
PhP800.00
But if in
te rest rate
sr ise to 10
percent…
…
Impact on Bond Markets
Positive Negative
Volatility in stock Interest rate cuts
markets Tax cuts
Interest rate increases High inflation
Tax increases Loose money supply
International conflicts
Controlled inflation
Tight money supply
Philippine Yield Curve
11
3
3M 6M 1YR 2YR 3YR 5YR 7YR 10YR 20YR
6/13/2006 9.095 9.386 9.377 10.161 10.654 11.039 11.739 12.114 12.777
4/24/2006 4.620 5.340 6.030 6.166 6.221 6.439 6.722 6.882 8.622
12/29/2006 5.144 5.527 5.598 5.692 5.796 5.987 6.079 6.380 8.017
3/30/2007 4.0946 4.4346 4.8211 5.3771 5.5918 6.0857 6.8104 7.1714 8.6789
1/7/2008 4.0885 4.8365 5.6481 5.8096 5.8981 6.0854 6.3077 6.6038 8.3731
37
Foreign Exchange (Peso)
• A country’s currency, like its language is
closely linked to its national identity.
• Factors affecting the currency
–Relative prices (inflation: lower the stronger)
–relative interest rates :considers opportunity
–relative economic growth rates
–Country’s current account
Spread Compression affects the Peso
When interest rates are higher in the ROP than in
18.5 10YM-10Y$UST (1.77360, 1.77360, 1.77360, 1.77360, +0.000), USD/PHP (48.9500, 48.9500, 48.9500, 48.9500, +0.11000) 59
18.0
other countries …. 58
17.5 57
17.0 56
55
16.5
54
16.0
53
15.5
52
15.0
51
14.5
50
14.0
49
13.5 48
13.0 47
12.5 46
12.0
The peso falls…. 45
11.5 44
11.0 43
10.5 42
41
10.0
40
9.5
39
9.0
38
8.5
37
8.0
36
7.5 35
7.0 34
6.5 33
6.0 32
5.5
. . . .the Peso tends to rise. 31
5.0 30
4.5 Legend: 29
4.0 28
3.5
Blue : USD/PhP
But when Peso interest 27
26
3.0
Orange: % Spread between PhP-USD rates are lower than other 25
2.5
2.0
countries….. 24
23
1.5
22
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007
Link between Interest Rates
and Value of the Peso
PhP Interest Demand for
Dollar Demand for PhP
Rates
Investments Fixed-Income Value of the
Relative to
Declines Securities in the PESO
Rates Overseas
PhP rises rises
Rise
Demand for
PhP Interest PhP
Demand for Fixed-Income
Rates Value of the
Dollar Securities in the
Relative to PESO
Investments PhP
Rates Declines
Rises Declines
Overseas
Decline
What determines Volatility?
• Information considerations:
– Evaluate the implications of the information.
• Hedging or Speculation:
– an increase in activity by in a class of agents..forcing
prices up/down
• Market liquidity:
– ability to absorb orders with little price movement.
• Physical availability of the commodity
– law of supply and demand
Stock Market
• Know as a leading barometer of the economy
– influenced by external factors, peso, interest rates
domestic economy, political factors
• They exist for many of the same reasons
wherever they are:
– To raise investment capital
– Centralize buying/selling of shares
– Provide investors with financial incentive to put
money into equity in some places to create a market
for privatizing state assets.
Impact on Equity Markets
Positive Negative
Economic expansion Recession
Interest rate cuts Interest rate increases
Tax cuts Tax increases
Rising corporate profits Declining or stagnant
Political stability corporate profits
High employment rate International conflicts
Loose money supply Pending elections
High unemployment rate
Tight money supply
Factors Affecting the Stock Market
Management Technological Cost Control
Changes Developments Procedures
MICROECONOMIC VARIABLES
MACROECONOMIC VARIABLES
Inflation
Declines
Corporate Stock
Interest Profits Prices
Rate
Declines
Rise Rise
How the Macro economy Affects
Corporate profits and Stock prices?
Economic
Growth
Declines
Corporate Stock
Profits Prices
Decline Decline
Inflation
Rises
Interest
In the ‘perfect world’, when economic growth is down, and inflation
Rate
and interest rates are up, corporate profits and stock prices
Rise
decline.
How to use financial
statements
Why bother studying Financial Statements?
Liabilities:
Account Payable 300 500 200
Accured Expenses 1,300 1,200 (100)
Curent portion, LT Debt 200 200
Total current liabilities 1,800 1,900 100
Long-term debt 2,000 1,800 (200)
Owner's Equity:
Capital Stock 2,000 2,000
Retained Earnings 3,700 5,700 4,300 6,300 600
Total Liabilities and Equity 9,500 10,000 500
Assets = Liabilities +Capital
• Asset: is defined as something owned by a
company that will be used to generate
income.
• Liability: is an obligation for which the firm
has to pay money to others.
• Equity: is what’s left over after the
liabilities have been deducted from the
assets.
Relationships
1986 1988 1989 1990 1991 1992 1993 1994 199519961997 19981999 2000 2001 2002
2003 1986 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002
2003 1986
1987
Mar1989
1990
JulAug
Nov
Dec
1991
Aug1992
1993
1994
1995
Jul1996
1998
2000
2001
2004
AprMay
JunJulAug
Sep
OctNov
Dec
Types of Technical Analysis
• General Charting Techniques or
Pattern Recognition.
1986 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
3M Phibor Rate
33 3M PHIBOR (9.5000, 9.1875, 9.1875 -0.3750) 33
32 32
31
32.8125 31
30 30
29 29
28 28
27 27
26 26
25 25
24 24
23 23
22 22
21 21
20 20
19 17.625 19
18 Double Top 18
17 17
16 16
15 15
14 14
13 Resistance 13
12 12
11 11
10 10
9 Double Bottom 9
8 9.6875 8
7 7
6 Support 6
5 5
4 5.0000 4
100 Relative Strength Index (66.1965) 100
90 90
80 80
70 70
60 60
50 50
40 40
30 30
20 20
10 10
A S O N D 2001 M A M J J A S O N D 2002 M A M J J A S O N D 2003 M A M J J A S O N D 2004 M A M
Trend lines
• Trend is simply the direction of the market.
• Trend lines are moving support points or
resistance points
– Newton’s 1st law of motion: A body remains at
rest, or if in motion, it remains in uniform
motion with constant speed in a straight line
unless acted upon by an unbalanced external
force (in our case: traders and investors)
Philippine Peso
USD/PHP (51.3100, 51.3400, 51.2700, 51.2800 -0.0250)
56.5 55.75 ( 3 ) 56.5
56.0 56.0
55.5 55.5
54.335
55.0 3 55.0
54.5 54.5
54.0 54.0
53.5 53.5
53.0 53.0
52.5 52.5
52.0 52.0
51.5 51.5
50.10
51.0 1 51.0
50.5 50.5
4 50.60
50.0 50.0
49.5 49.5
49.0 49.0
48.5 48.5
48.0 48.0
47.5 47.5
47.0 2 47.35 47.0
46.5 46.5
46.0 46.0
( 4 ) 46.00
45.5 45.5
45.0 45.0
44.5 44.5
44.0 44.0
Relative Strength Index (50.1636), Volume (106,500,000)
25000 90
80
20000 70
60
15000 50
40
10000 30
20
5000
x10000 10
September November 2001 February March April May June July August September November 2002 February March April May
Characteristics of Rising Trend lines
• Successive higher highs and lows.
• Market psychology is bullish; since players
are willing to buy at higher prices along the
support while sellers are willing to unload
at higher prices.
• to construct a rising trend line; draw a
tangent connecting two (2) successive
higher reaction lows.
Characteristics of Falling Trend lines
• Successive lower highs and lows
• Market psychology is ultimately bearish;
sellers are willing to unload at lower prices
while buyers will only accumulate at lower
prices.
• To construct a falling trend line, draw a
tangent to lower successive reaction
highs.
Historical 3M T-bill rate
91-Day T-BILLS (7.86500, 7.95000, 7.75000, 7.86500, -0.00400)
38
35.15 38
37 37
36 36
35 35
34 34
33 33
32 32
Down Trendline
31 31
30 30
29 29
28 28
27 27
26
Resistance 26
25 25
24 24
23
21.00 23
22 22
21 21
20 20
19 19
18 Resistance 18
17 17
16 16
15 15
14 14
13 13
12 Trend line 12
11 11
10 10
9 9
8 8
Support
7 7
6 8.60 6
5 5
4 4
Support
3 3
2
4.00 2
1986 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Last notes on trend lines
• The longer it takes to penetrate the trend
line the more significant
• The more times the price touch the trend
line the more significant it is.
• The stronger the trend line, the more
probability exists for trading in the direction
of the trend in force.
Still on trend lines
• The stronger the trend line the more
important is its penetration.
• Implication of the trend penetration, a
change in slope but trend is maintained,
market consolidation is to be expected , a
trend reversal is in effect.
Channel Lines
• Newton’s Law of Motion states that for every
action there is an equal opposite reaction.
Channel lines are drawn opposite trend lines.
• Trend lines are used to lighten up positions or to
aggressively add positions against the trend.
• Penetrations of channel lines indicate an
acceleration of trend.
• Lack of attempts on channel lines may mean the
weakening of trend.
3M T-Bills
91-Day T-BILLS (7.86500, 7.95000, 7.75000, 7.86500, -0.00400)
38
35.15 38
37 37
36 36
35 35
34 34
33 33
32 32
Down Trendline
31 31
30 30
29 29
28 28
27 27
26
Resistance 26
25 25
24 24
23
21.00 23
22 22
21 21
20 20
19 19
18 Resistance 18
17 17
16 16
15 15
14 14
13 13
12 Trend line 12
11 11
10 10
9 9
8 8
Support
7 7
6 8.60 6
5 5
4 4
Support
3 3
2
4.00 2
1986 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
USD/PhP
Philippine Peso (Monthly) (56.2300, 56.4500, 56.2300, 56.3250, +0.04500) 56.45
65 III 65
V
60 55.75 V 60
55 55
50 50
46.50 III
IV
45 45
50.17
40 40
30.58
35 I IV 37.52 35
28.00 I
30 30
25 25
II 23.55
20 II 20
22.65
15 15
10 10
5 5
2.00
0 0
62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07
Gaps
• Are holes in the market where no trading
took place, the market just accelerated
beyond these points.
• Gaps are formed because of extreme in
supply and demand
• Four (4) possibilities exist for gaps:
consolidation, a new trend, continuation of
the trend and lastly a trend reversal.
Gaps
• CONSOLIDATION GAP; market is locked in a
range.
• BREAK AWAY GAP; usually occur after a
continuation pattern, marks the beginning of a
significant move.
• RUN AWAY GAP; occurs during the middle of the
strong price move.
• EXHAUSTION GAP; occurs near the end of a
market move; connoted as the last breath of a
dying trend. A typical example is a island reversal
gap.
3M T-bill
91-Day T-BILLS (7.86500, 7.95000, 7.62500, 7.87800, +0.00900)
38 38
37 37
36 36
35 35
34 34
33 33
32 32
31 31
30 30
29 29
28 28
27 27
26 26
25 25
24 Break Away Gap 24
23 23
22 22
21 21
Run Away Gap
20 20
19 19
18 18
17 17
16 16
15 Exhaustion Gap 15
14 14
13 13
12 12
11 11
10 10
9 9
8 8
7 7
6 Consolidation/ Consolidation Gap 6
5 Sideways 5
4 4
3 3
2 2
1986 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Triangles
• Area continuation patterns which occurs
as intermissions in the direction of the
trend.
• There are three (3) types; Symmetrical,
Ascending and Descending triangles
DJIA
Symmetrical Triangles
• Minimum requirements is four (4) reversal
points, marked by two (2) converging trend
lines which meet at the apex.
• Volume should diminish as the triangle
matures.
• Characterized by the narrowing price
movements.
Ascending Triangles
• Almost horizontal boundary while the
lower boundary slopes upward.
• Has bullish implications, as buyers are
more aggressive.
• Note that upper trend line becomes a
future support in the future.
Descending Triangle
• Considered as bearish pattern.
• Marked by a descending upper boundary
and a flat lower boundary.
• Sellers considered to be more aggressive
than buyers.
• Break out on the down side occurs on
heavy volume, lower boundary becomes a
future resistance area.
Characteristics of Triangles
• Consolidation Phase
• Minimum of four (4) reversal or touch
points within the triangle. Typically six
touches within the triangle
• Measure objective equals width of the
widest part of the triangle
Wedges
• Are similar to symmetrical triangles in
terms of shape and the time required.
• Wedges have clear trend implications,
depending on the type.
• Two (2) type of Wedges
– Rising Wedge
– Falling Wedge
Rising Wedge
• Volume contracts as wedge matures but
expands upon break out.
• Has bearish implications.
• Formed by two upward sloping boundary
lines which meet at the apex
Falling Wedge
• Volume contracts as the wedge matures
• Formed by two downward sloping
boundary lines which meet at the apex
• Has bullish implications
• Falling wedges take less time to form than
rising wedges
2.35
USD/SGD USD/SGD (1.65140, 1.65660, 1.64370, 1.65160, -0.00190)
2.35
2.30 2.30
2.25 2.25
2.20 2.20
2.15 2.15
2.10 2.10
2.05 2.05
2.00 2.00
1.95 1.95
1.90 1.90
1.85 1.85
1.80 1.80
1.75 1.75
1.70 1.70
1.65 1.65
1.60 1.60
1.55 1.55
1.50 1.50
1.45 1.45
1.40 1.40
1.35 1.35
50 50
1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Reversal Patterns
• Signals when a trend is about to reverse.
• Common traits for reversal patterns;
existence of the previous trend; Important
trend line broken, The larger the previous
trend the larger the following reaction.
• Top forming last shorter and volatile while
bottom forming have tighter price
movement and longer time to form.
Head and Shoulders
• Creation of a left shoulder with heavy
volume followed by a dip. A rally higher
with lighter volume. A dip below the left
shoulder which crates the neck line. A
third rally which forms the right shoulder.
A dip below and a close below the neck
line. A return move met by a resistance at
the neck line. An inverse head and
shoulder would come.
1400
USD/KRW
USD/KRW (1,066.15, 1,074.50, 1,065.30, 1,068.80, +3.15002)
1400
H
1350 S 1350
1300 S 1300
1250 1250
1200 1200
1150 1150
1100 1100
1050 1050
Oct Nov 2001 Mar Apr May Jun Jul Aug Sep Nov Dec 2002 Mar Apr May Jun Jul Aug Oct Nov 2003 Mar Apr May Jun Jul Aug Sep Nov Dec 2004 Mar Apr
Beating the Street
• Don’t invest in companies you don’t understand.
• Learn as much as you can about the companies you
invest in.
• Don’t get scared out of the market by rumors and
general gloom and doom.
• Hang out at shopping malls to uncover investment
opportunities.
• Be patient for a stock fulfill its potential.
• Don’t let the HERD influence you into buying the same
stock everyone else is buying.
• Enjoy the DOWNTURNS in a market for what they are –
a bargain hunter’s delight.
Stock picking
• Stick to what you understand
• Do your homework
– Use the same methods of investigative reports
• You have an advantage: Use it
– Use your connection and network for
information.
Prepared By:
Jonathan L. Ravelas,
Banco De Oro
Tel: (632) 858-3145
Email: ravelas.jonathan@bdo.com.ph
--------------------------------------------------------------DISCLAIMER-------------------------------------------------------------
This document is based on information obtained from sources believed to be reliable, but we do not make any
representations as to its accuracy, completeness or correctness. Opinion expressed are subject to change without
prior notice. Any recommendation contained in this document does not have regard to specific investment
objectives, financial situation and the particular needs of any addressee. This document is for the information of
the addressees only and is not to be taken on substitution for the exercise of judgement by the addressees. Banco
De Oro accepts no liability whatsoever for and direct or consequential loss arising from any use of this publication.
This document is not be construed as an offer or solicitation of an offer to buy or sell securities. In the course of
our regular business, we may have a position in the securities mentioned and may make purchases and/or sales of
them from time to time in the open market.
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