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  • AIPMM Cert Study Plan-Adaptive

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    Rahul Tewari
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    AIPMM Certified Product Manager (CPM) and Certified Product Marketing Manager (CPMM) Study Topics General Marketing / Product Management Types of products Marketing and Product strategy Brand strategy and Management Portfolio Management Product Life Cycle Management, Strategy, Models Buying Behaviors Segmentation Positioning Pricing Promotion Distribution and Channel Management Financial Analysis and Forecasting Logistics / Supply chain Maturity / Retirement Services as Products Global Products Cross-functional teams and Leadership Public Policy / Social Responsibility Managing the Process Marketing Organizations Product Management role Managing Marketing information

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    AIPMM Certified Product Manager (CPM) and Certified Product Marketing Manager (CPMM) Study Topics General Marketing / Product Management Types of products Marketing and Product strategy Brand strategy and Management Portfolio Management Product Life Cycle Management, Strategy, Models Buying Behaviors Segmentation Positioning Pricing Promotion Distribution and Channel Management Financial Analysis and Forecasting Logistics / Supply chain Maturity / Retirement Services as Products Global Products Cross-functional teams and Leadership Public Policy / Social Responsibility Managing the Process Marketing Organizations Product Management role Managing Marketing information

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    41 vues1 page

    AIPMM Cert Study Plan-Adaptive

    Transféré par

    Rahul Tewari
    AIPMM Certified Product Manager (CPM) and Certified Product Marketing Manager (CPMM) Study Topics General Marketing / Product Management Types of products Marketing and Product strategy Brand strategy and Management Portfolio Management Product Life Cycle Management, Strategy, Models Buying Behaviors Segmentation Positioning Pricing Promotion Distribution and Channel Management Financial Analysis and Forecasting Logistics / Supply chain Maturity / Retirement Services as Products Global Products Cross-functional teams and Leadership Public Policy / Social Responsibility Managing the Process Marketing Organizations Product Management role Managing Marketing information

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 1

    AIPMM Certified Product Manager (CPM) and Certified Product Marketing Manager (CPMM) Study Topics

    2010

    General Marketing/Product Management Types of products Marketing and Product Strategy Brand Strategy & Management Portfolio Management Product Life Cycle Management, Strategy, Models Market & Opportunity Analysis/Research Competitive strategy & Analysis Buying Behaviors Segmentation Positioning Pricing Promotion Distribution & Channel Management Financial Analysis & Forecasting Logistics/Supply chain Maturity/Retirement Services as Products Global Products Cross-functional teams & Leadership Public Policy/Social Responsibility Managing the Process Marketing Plan elements Marketing Organizations

    Product Management role Managing Marketing information New Product Development Specific Topic Ideation, Concept validation, Design Development, Testing New Product Introduction Specific Topics Market testing Launch Planning Marketing Tactics Marketing Metrics, Controls, Audits Customer Management Study Reference Books
    Kotler & Armstrong Principles of Marketing (11th Edition) Kotler, Marketing Management (12th Edition) Lehmann & Winer, Product Management (4th Edition) Crawford & Di Bnedetto, New Products Management (6th Edition) Gorchels, Product Managers Handbook (3rd Edition) 1. Rober G Cooper, Portfolio Management for New Products 2. Michael E Porter, competitive Strategy 3. Robert G Cooper, Product Leadership 4. Friedman & Furey, The Channel Advantage

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