Shamanth

Madhava Rao
Shamanth@gmail.com http://www.linkedin.com/in/shamanthrao/

932, Madison St., Apt C3

Brooklyn, NY 11221 (480) 395-6020

SENIOR EXECUTIVE DIGITAL MARKETING/CLIENT SERVICING

Entrepreneurial executive with a results-charged career in growing digital businesses with extraordinary data-driven marketing and client service. Deliver exceptional results by empowering teams to identify and understand opportunities, and develop strategies to grow business. (Eligible to work in the US).

HIGHLIGHTED ACHIEVEMENTS
Hired and led APAC mobile marketing campaigns team that managed budgets of up to $1.5 million per month for global brand advertisers like Sony, Nokia, Nike & Hyundai. Grew a marketing and design agency 900% in 2 years. Founded one of the biggest live quiz contests in India, with 1600 participants in its first edition. Top 5% of class at Indian Institute Of Management Kozhikode, one of the top B-schools in India. TESTIMONIALS (Shamanth took us) from a small team in India to a spread out fully trained function across the region with regional leaders. VP & MD(APAC) at InMobi. (He) built our sales team from scratch and our customer base in a short time. CEO, Greenlemon.

HIGHLIGHTED SKILLS Mobile Marketing Internet Marketing Client Service Web Optimization Account Management Google Analytics Customer acquisition ROI-focused marketing A-B Testing Sales Process Development Product Management

HIGHLIGHTED EXPERIENCE
Digital Marketing Consultant
Various Clients. (04/2013 present) During my course Advanced Certificate Program In Entrepreneurial Journalism at CUNY, New York City, advised early and mid-stage ventures on customer acquisition, digital marketing and analytics. Engagements include: Narrative.ly NYC, GreenLemon(design outsourcing business), Mindster (app development business), Fluid Alchemies(beverage distribution business), TenderLeaves(lending library).

Head Of Campaign Management APAC

INMOBI. BANGALORE, INDIA. (07/2011 04/2012) InMobi is the worlds largest independent mobile ad network, and reaches 691m users per month. Led mobile marketing campaign execution to drive business growth as InMobi opened new offices across Asia Pacific and China. Onboarded and grew accounts of some of the biggest advertisers in the APAC region, including Sony, Nokia, Samsung, and Hyundai among others.

RESULTS / ACCOMPLISHMENTS:
Mobile Marketing: Managed a team of 20 mobile marketing campaign managers who executed campaigns of performance and brand advertisers across APAC, managing budgets of up to $1.5 million/ month. Client Servicing/Account Management: Provided leadership to 20 campaign managers to exceed revenue targets by growing advertiser accounts by optimization and data analytics. Drove growth that often exceeded 20% month on month in many sub-regions.

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Hiring & Team Development: Hired, trained and onboarded new teams in InMobi's offices across Seoul, Singapore, Kuala Lumpur, Sydney, Shanghai, Beijing and Bangalore to establish the company's footprint across APAC. Process Development: Set up processes, including new hire training modules, campaign execution best practices, optimization checklists, client reporting templates, and key account call/presentation templates that increased team productivity and reduced new hire onboarding time. Training: Identified skill gaps and scheduled weekly training sessions to deepen client service teams understanding of product features to equip them to upsell/pitch features better. Arranged individual coaching sessions from specialized external trainers for high-achievers. Product Management: Drove analysis, testing, and client onboarding during launch of new product features like rich media ads, geotargeting, conversion tracking and ad serving refinements. Owned analysis to drive refinements in existing features to substantially increase eCPMs and network-wide revenues. Thought Leadership: Wrote posts for Pluggd.In, the top digital business blog in India.

VICE PRESIDENT(SALES & MARKETING)

GREENLEMON. CALICUT, INDIA. (03/2009 07/2011) Greenlemon is a full service web marketing and design agency, and a Google Adwords Partner. Grew revenues 900% in 2 years. Had complete top-line responsibility, and led sales and operations. Grew company from a small team with local clients and a single business line to a fully scaled team with international clients and three business lines.

RESULTS / ACCOMPLISHMENTS:
Internet Marketing: Led 3 member internet marketing team in executing Google Adwords campaigns, A-B tests and analysis to enable small business clients to exceed RoI targets. Sales & Client Servicing: Led 5 member sales team in pitching to new clients, managing relationships with existing clients, and exceeding sales targets. Appointed partners in Germany, Qatar, Dubai and US, managed relationships with them to drive new business. New Business Development: Started up search engine marketing services and design outsourcing services as new business lines for company. Sold to and onboarded new clients, managed relationships, and grew their accounts to generate revenues. Hiring & Team Development: Hired, trained and coached a 5 member sales team. Set up proposal templates, call scripts, pitching best practices, and technology trainings. Trained 10 member design and development team on best practices in digital marketing and user experience design.

INTERN
YAHOO! BANGALORE, INDIA. (04/2008 06/2008) Developed a sales strategy for Yahoo! Small Business India, a low-cost website offering for small businesses.

RESULTS / ACCOMPLISHMENTS:
Sales Strategy: Spoke to telesales teams, customers and partners to identify gaps in sales processes. Recommended improvements in call scripts to improve team productivity. Identified and drove initial conversations with potential partners to drive revenues.

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ASSOCIATE CONSULTANT
CAPGEMINI. PUNE, INDIA. (07/2005 04/2007) Capgemini is one of the largest consulting companies in the world. Launched credit card services for global banks in new geographies.

RESULTS / ACCOMPLISHMENTS:
Process Development: Analyzed requirements and dependencies, prepared deployment roadmaps and executed tactical plans to develop credit card offerings for global banks in Mexico and Middle East. Part of team that delivered $2 million project on time and within budget.

HONORS & RECOGNITIONS

Recipient of Hughes Communications scholarship for academic excellence, awarded by IIM Kozhikode(2009). Finalist in the Microsoft Design Challenge India 2010. Finished among the top 10 design teams in India. Google Analytics Individual Qualification, Google Search Advertising Advanced Qualification. Invited as industry expert to speak at various events at Indian Institute of Management Kozhikode.

EDUCATION
Tow-Knight Center For Enterpreneurial Journalism, New York City Tow-Knight Fellow. [May 2013] Indian Institute of Management, Kozhikode, India Post Graduate Diploma in Management (MBA equivalent) [March 2009] (Top 5% of class. Rank 2/185 in 2nd year. Rank 6/185 across 2 years.) Indian Institute of Technology, Madras Bachelor of Technology [July 2005]

TRIVIA
All India National champion Quest quiz hosted by Axis Bank, 2007. All India National semifinalist University Challenge Quiz contest 2005 on BBC World. Winner of numerous intercollegiate and open quiz contests all over India. Won 6 golds, 3 silvers in athletic competitions at IIT Madras 800m, 1500m, 5000m. Founder IIT Madras Open Quiz (2004). With ~ 1600 participants in year 1, this was among the biggest live quizzes in India. Student - Improv 301 at UCB, New York City. Member of indie team Insomniac Cookie Monsters.

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