23 April 2007

Mobile Video & Mobile TV

Main sponsors

Mobile Monday Italy

 Mobile Video
Interaction is
Key to Success

Mobile Monday Italy

April 23rd 2007

Mobile Monday Italy

 About Reitek

Founded in 1990, Reitek provides Advanced Multimedia

Communication solutions to the Enterprise, Telco and Vas
markets.

ContaCT Video Platform is a host based software platform

developed with the aim of making easier, quicker and more
profitable the creation of Mobile Video Applications which
combine different types of streams - audio and video - coming from
different sources used by different end points.

It is a real innovation able to change the user’s experience in the

Video Interaction.

Mobile Monday Italy

 3G Subscribers

18.000.000

16.000.000

14.000.000

12.000.000

10.000.000

8.000.000

6.000.000

4.000.000

2.000.000

-
4Q05 1Q06 2Q06 3Q06 4Q06

Data: Informa 4Q06

Mobile Monday Italy

 3G Subscribers

3G Share: 23% (17.8 vs 78M subscribers)

The indications are that this might just be a very good year for next
generation in Western Europe (Wireless Intelligence Director Garner)
The shift from GSM to WCDMA in the net additions picture has been
particularly remarkable. Although WCDMA was always going to begin
taking a greater share of the market during 2006, a jump of this significance
has come two or three quarters earlier than expected.
Attractiveness of WCDMA terminals and growing awareness of 3G
multimedia services as key factors driving rapid migration to 3G/UMTS by
European mobile subscribers.
We are also seeing must-have services like mobile TV encouraging
European consumers to opt for 3G/UMTS when they make their mobile
purchasing decision.

Data: Informa 4Q06

Mobile Monday Italy

 Demand Evolution
Multimedia
adoption
nt
n te IPTV Movie Mobile TV
C o clips
Video
Photo conference
Music
Games Bloging
messaging
Ringtones Push to
Ring-back MP3 video
Presence
+ chat
n i ty
mu
Voice
o m
portal MMS l / C
SMS+
o n a
r s
2.5G Pe wireline & wireless
IP broadband
time
Image source : 3 UK at 3GSM

Mobile Monday Italy

 Scenario

“MySpace, eBay, Yahoo, and YouTube

are all going mobile.
That's because new web applications are
bringing popular online activities like
video ………….. to cell phones.
As a result, the mobile services market is
expected to reach $13.1 billion by 2011”
Red Herring 16.4.07

Mobile Monday Italy

 VAS Video Services
ca 90 Mln

+608% ! 5% of the Total Italian

Pay Tv market

ca 12 Mln

2004 2005 Suppliers

Services 17
303
13
78 +325%
+87% ! New “independent”
Suppliers
162

+236 4 4
%
48

2003 2004 2005

Mobile Monday Italy

2003 2004 2005
 The Opportunity to Exploit
Drivers
Consumers are ready-to-entertain
Enabling technologies are growing
Availability of compelling contents and services
An opportunity to increase revenue (ARPU) for:
Telcos (Wireline e Wireless) and MVNO
BroadBand – ISPs
Media Companies – Content providers

Barriers
Competing technologies
DRM, IPR and billing solution
Affordable quality handset
Available bandwidth and spectrum
Good business model for all parties in the value chain !

Mobile Monday Italy

 Market Background
Lots of hype around broadcast Mobile TV - no proven business
models; early adopter phase; standards still competing; supporting
handsets not widely available

Video-related services are already offered over a mix of channels

Mobile Video/TV camps:

Broadcast : DVB-H, DMB, MediaFlo
3G network-based : IP-based streaming
3G network-based : 3G-324M
Downloads (Pull – Push)

Mobile Monday Italy

 Pricing Models
Monthly subscription
Per channel/month for fixed fee
Bundle of channels/month for fixed fee
Bundle of TV minutes/month for fixed fee
Bundling with Overall calling plan
Premium channels
Pay-per-view
Per minute or per session (of ,say, 5 minute chunks)
Per clip/mobisode

Interactivity
Combine TV experience with innovative value-added services such as
voting, betting, quiz and commerce
Advertising

Mobile Monday Italy

 Key To Succes
User Generated Content
users are eager to be part of the show
Participation TV – Rush in the programs
Video Blogs
Dynamic Content Creation
one size fits all doesn’t work
Ad-funded services
Branding
One2One Ads
Fun & Viral
Interactivity
User can create their own experience
Cross selling opportunities
What about turning mobile into an innovative video media!

Mobile Monday Italy

 Target Markets

Mobile
Marketing & Advertising

Mobile VAS Interactive

Community services 3G Mobile TV

Mobile Monday Italy

 Live Demo

First hand ”experience” the services that can be offered on

CONTACT VIDEO PLATFORM

Dial (video call) +39 02 25291745 *
Your personal User ID is 655#

* To access the demo you need a 3G handset that support video calling
Your MNO must support video calls
This is a demo service

Mobile Monday Italy

 Thank you for your
attention !
Gianluca Ferranti
Marketing Director
g.ferranti@reitek.com
Mobile:+39 335 6500035
Skype: g.ferranti.reitek.com

Mobile Monday Italy