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www.mobilemonday.it
User Experience
Some thoughts on how to
improve it
24.11.2008 Mobile Monday Milano
• Established in 2001
• Concept
• Functionalities
• Content
• User interface
• Usability
• Service chain
• (Exceed) expectations
• Brand
• Novelties
• Coolness, etc. etc…
• Not based on technology, but on users’
needs, capabilities, and desires. UCD has
three main requirements
Involve users in product development
Visualize the ideas
Iterate
• Simplified process:
First interview the users to get requirements
Design
Usability test the prototype with users
Fix the design
• Why measure? For setting and reaching • Must be measured also in early phases
targets It is easiest to evaluate user experience
User research for requirements with a real product, on the market
Measuring against reqs to guide design However, it would be most important to
measure the UX in the early phases of
product development - in order to be able
• The existing process of usability testing to influence the final outcome
can be used for UX evaluation At that point, the various product elements
are separate or not there yet
• How to measure?
For instance interviews, focus groups, think-
• The proper toolkit for UX evaluation
aloud in usability tests has not yet been developed. In order to
evaluate user experience, one has to
Understand what UX is
Define metrics or key aspects of UX that
can be measured
Develop methods for gathering data for the
measuring