For Immediate Release

Date

May 2013

Location Shanghai

DDB China Group wins Johnson & Johnson Elsker

Shanghai, China, May 15, 2013 - DDB Group Shanghai announces that it has been assigned the Elsker business, a local skincare brand for mothers and babies that Johnson & Johnson acquired at the beginning of this year. The assignment grants DDB Group Shanghai as lead strategic creative agency for Elsker brand in China with a clear mission to develop Elskers brand differentiation within an intensely competitive category.

Richard Tan, President & CEO of DDB China Group, said: This is a significant business for DDB China Group. Elsker is one of the leading local brand that is strategically acquired to show Johnson & Johnsons continued confidence and long-term commitment to the China market as well as to the Chinese consumers to make the brand an even bigger success.

Angie Wong, Business Director of DDB China Group added, We believe Johnson & Johnson China chose DDB because we demonstrated a strong

understanding of the category and key insights and behaviors of key customer groups. Ultimately it is also trust, in a partnership we have established with J&J in the region over the past six years.

The team at DDB demonstrated strengths of brand communication strategy and creativity. We look forward to a strong partnership with DDB China Group for the Elsker brand, said June Bu, Executive Marketing Director of Johnson & Johnson China.

DDB

DDB (Elsker) DDB

DDB Richard Tan DDB DDB Angie Wong DDB DDB DDB ()June Bu

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About DDB China Group DDB China Group http://www.ddbchina.com is united behind our founder, Bill Bernbach's belief that creativity is the most powerful force in business. Today, we use this creativity to develop ideas that people want to play with, participate in, and pass on. We call this social creativity. DDB China Group comprises DDB, DDB Guoan, Tribal DDB and RAPP with offices in Shanghai and Beijing. The agency is one of the most awarded agencies across Greater China, leading in creativity and effectiveness. The Global Effie Effectiveness Index ranks us the number one most effective agency office in Greater China 2012 and Campaign Asia Pacific has consistently placed the agency in the top of the Greater China Agency of the Year Awards.
DDB Bill Bernbach DDB <http://www.ddbchina.com/> DDB <http://www.ddbchina.com/> DDB, DDB, Tribal DDB RAPP DDB 2012 DDB Campaign Asia Pacific DDB

DDB Group Asia Pacific DDB Group Asia Pacific is cohesive collaboration of global businesses, including DDB (advertising), Tribal DDB (digital) Rapp (data-driven marketing and analytics) Interbrand (brand consultancy), DDB Remedy (healthcare and medical), Mango PR (PR and experiential) and Tracey Locke (shopper marketing). We are one of the most awarded advertising and marketing network in the region. In 2012, DDB Group Asia Pacific was named AdFests Network of the Year for the second consecutive year and we consistently rank among the top two most effective agencies in each local market. The network comprises 33 offices in 14 countries across the region and is part of the DDB Worldwide communications network and Omnicom Group. In 2012, DDB Worldwide was named Advertising Network of the Year by Campaign (UK).

For more information please contact: Michelle Tan

Director of Communications & Knowledge Management, DDB China Group Direct: (852) 67500126 Email: michelle.tan@ddbchinagroup.com Annie Yang Communications & Knowledge Manager, DDB China Group Direct Line: 021-61513642 Email: annie.yang@ddbchinagroup.com ***