Event Issue 1 Ebook 2013

Event
Whats Ahead in 2013

Expo Summit Preview African Tourism
HIBITION S EX
The
Issue 1 2013
Africas Leading Meetings Industry Magazine
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Event
www.theevent.co.za Cover Stand: 3D Design
The
Africas Leading Meetings Industry Magazine
CONTENTS
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Publisher: Lance Gibbons lance@lmeventmedia.co.za Executive Editor: Maya Kulycky maya@lmeventmedia.co.za Business Manager: Taryn Fowler taryn@lmeventmedia.co.za Sales Manager: Rhoda Webb rhoda@lmeventmedia.co.za Sales and Marketing Assistant: Robyn-Lee Malan robynlee@lmeventmedia.co.za Head of Design: Jess Novotna jess@lmeventmedia.co.za Editorial Assistant: Danielle Illman danielle@lmeventmedia.co.za
13 2. SA Tourism Appoints New Chief Marketing Ofcer 3. InterContinental Hotels Group Shifting Focus 4. IT&CMA and CTW 6. Global Connectedness 10. Regional Spotlight Kwazulu-Natal 12. AIME introduces New Initiatives 13. Two SA Fair Trade Tourism Destinations Certied 14. Australia Acquires Meetings App 16. Country Spotlight Kenya 18. Events 20. Whats Ahead in 2013 24. African Forecast Year in Review and 2013 Forecast 27. SANCB Attends EIBTM 28. Expo Summit 2013 30. Association Spotlight 34. Opportunities 36. Directory Listings
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57 2nd Avenue Hareld Village Claremont 7708 South Africa Telephone: +27 21 674 0646 www.lmeventmedia.co.za
DISCLAIMER: Opinions expressed in The Event do not necessarily represent the ofcial viewpoint of the editor or the publisher, while inclusion of adverts/advertising features does not imply endorsement of any business, product or service. Copyright of this material is reserved. While every effort has been made to ensure the accuracy of the information contained in this publication, The Event and/or its employees may not be held liable or responsible for any act or ommission committed by any person, including a juristic person, referred to in this publication. It and they furthermore accept(s) no responsibility for any liability arising out of any reliance that a reader of this publication places on the contents of this publication.
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| 01
NEWS
South African Tourism

Appoints Janine Hutton as Chief Marketing Officer
South African Tourism has announced the appointment of Janine Hutton to the position of Chief Marketing Officer (CMO), effective from February 2013. For an ambitious marketing organisation such as SA Tourism, the CMO position is absolutely critical in driving the organizations marketing and trade work at Head Office and our increasing number of country offices and target markets around the globe. In Janine, we have found an extremely competent and capable candidate to lead our companys marketing efforts, as we seek to continue to be innovative and effective in driving the growth of tourist arrivals to our country and in keeping pace with global trends affecting tourists behavior and travelling patterns. We are extremely excited about Janines appointment and we are convinced she will be very adept at managing the considerable challenge of heading up the team responsible for SA Tourisms marketing operations and strategies, said SA Tourism Chief Executive Officer, Thulani Nzima, in announcing Huttons appointment. Janine has over 15 years of senior management experience and is currently the co-founder and owner of the successful online marketing company, Social Act. She is also a Partner at leading destination consulting company Ivy
- Thulani Nzima
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In Janine, we have found an extremely competent and capable candidate to lead our companys marketing efforts, as we seek to continue to be innovative and effective in driving the growth of tourist arrivals to our country
Leagues Africa office. Janine has previously been a Director at The Nielsen Company, a Managing Director and EXCO Board Member at Ogilvy Interactive. She was also previously Managing Director at computer software company Immedia. During her career she has specialized particularly in online digital marketing. Janine takes over the position of Chief Marketing Officer from Roshene Singh, who retires at the end of this year after being with SA Tourism for nearly 10 years. Roshene has been a rock at SA Tourism and is widely respected by all in the tourism industry for her achievements. She oversaw the extremely successful tourism growth strategy, putting in place structures, trade and marketing relationships. She has left a good foundation and Janine inherits a solid ship on a good footing. We hope Janine will continue the good work and to bring her experience, skills, expertise and acumen in modern integrated destination marketing to this pivotal position, Nzima added. I am a results-driven person who prides myself in converting complex concepts and innovative ideas into profitable businesses, which I think will be very beneficial for a research and target-driven organisation such as SA Tourism. I am very excited at the opportunity and looking forward to the challenge. In the changing marketing environment and business world, I believe the best way to achieve success is with an integrated marketing approach, including all aspects of relevant digital channels, to positively influence lead generation, increase brand awareness and drive tourist arrivals to our country, Janine said of her appointment.
NEWS
InterContinental Hotels Group
Increasing Focus on Asia, Middle East, and Africa
InterContinental Hotels Group (IHG), the worlds largest hotel company by room count, has added two senior leaders to Asia, one of whom is responsible for Asia, the Middle East, and Africa (AMEA). Having relocated from IHGs headquarters in Denham, UK, Vice President of Global Brand Marketing for the InterContinental brand, Simon Scoot will now helm the brand out of Asia in Bangkok, while a newly-appointed Vice President, Food & Beverage (F&B), AMEA also joins the groups regional management, driving F&B performance and profitability. IHG currently has 86 InterContinental hotels and resorts in Asia Pacific and the Middle East, making up for more than half of the InterContinental portfolio globally. 83% of the brands global pipeline is also spread across the region, with the upscale resorts segment on the rise. Scoots relocation ensures he is now as close as possible to the hub of the brands growth. Having first joined IHG in 1992 and having had a diverse amount of experience across all functions within the brands operations, Scoot will also focus on IHGs global strategy in the resort segment, whilst steering the InterContinental brand globally out of Asia. Newly-appointed Phil Broad, also based in Bangkok, becomes Vice President, Food & Beverage, AMEA, a region where F&B makes up approximately 40 per cent of IHGs revenue. With both food and beverage being crucial to the guest experience in delivering and differentiating each brand, Broads goal will be to drive performance and profitability across its portfolio, as well as to develop the organisations existing F&B operators and leaders. He will also oversee concept design and development, an area in which he specialises. Aside from owning and operating his own business in the UK, including the franchise for Outback Steakhouse, Broads career has spanned world renowned brands like Starbucks, TGI Fridays, Tescos and Pizza Hut. Most recently, Phil was Managing Director of Jumeirah Restaurants, the restaurant division of the Jumeirah Group, where he was tasked with setting up branded concept restaurants for the Group globally, including franchise expansion. Scoot and Broad will report directly to the regions Chief Executive Officer, Jan Smits, who leads the wider AMEA region from Singapore. Managing a historic, global brand out Asia will enable us to continue elevating the InterContinental brand globally but in a way that is also best suited to the growth opportunities in this region, said Smits. This is not just a first for us, but for the industry and I am confident that Simons expertise in luxury travel, operations and brand management will give us a fresh winning edge in the upscale segment. I am equally excited to have Phil on board and am looking forward to the changes he will make in how we develop and conceptualise brand-defining F&B experiences across our region. IHG currently has 227 hotels across Asia, Middle East and Africa, with 115 hotels in the pipeline. To add to this, there are 181 hotels in Greater China, with 160 more to come. In AMEA, IHGs hotel brand portfolio includes InterContinental, Crowne Plaza, Holiday Inn, Holiday Inn Express and Staybridge, with Hotel Indigo to be introduced in the near future.
www.th eeven t.co .za T H E EVENT
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NEWS
Unparalleled Business Opportunities at 20th
ADVERTORIAL
IT&CMA and 15th
eectively consolidating the events position as an eective business and networking platform.
CTW Asia Pacic Attracts Strong Registration for 2013 Event

Organization (STO), Department of Tourism Philippines, Egyptian Tourism Oce, Taiwan Tourism Bureau, Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS), Ministry of Tourism and Creative Economy - Republic of Indonesia and the Hong Kong Tourism Board. Corporate exhibitors include Dusit International, Marco Polo Hotels and Phothalai Convention & Event Centre amongst others. Looking to attract the new luxury buyer contingent at the show, Phothalai CEO, Mr. Lars Londal said, We are looking forward to meeting quality luxury buyers at the event who will denitely appreciate our product oering. Phothalai Convention & Event Center is a 6-star MICE focused venue that will give meetings and incentive buyers sprawling meeting spaces, incomparable breakout areas, modern amenities, a golf course and world class spa, all this in the heart of Bangkok. Corporate Travel World (CTW) Asia-Pacic
has also attracted interest from exhibitors around the world. Among the early registrations is rst time exhibitor, ADAC Ambulance Service, the medical assistance wing of ADAC Group, one of the leading European enterprises for world-wide medical transportation. Mr. Robert Glck - Director of Marketing and Sales of Medical Care at ADAC said, It will be our rst exhibition at this specialised market segment of Incentive and Corporate Travel and we look forward to meeting the right contacts and decision makers in this market. More than 90% of attending delegates have pledged to return to the show in 2013,
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he landmark 20th anniversary of IT&CMA and 15th anniversary of CTW Asia-Pacic, held from 2 to 4 October 2012, was underlined by an air of celebration as delegates descended upon Bangkok Convention Centre at CentralWorld Bangkok, for business, education and networking opportunities. Held across 5,800 sqm of exhibition space, it featured some 16,500 business appointments between 325 Exhibiting Companies and 497 MICE Buyers and Corporate Travel Managers. This year, a whopping 63% of all buyers were new participants at the event. Said Mr. Darren Ng, Managing Director of TTG Asia Media, Procuring new, quality buyers is something we strive to do every year, with a good degree of success. We consistently achieve about 50% new participants annually. This year however, our focused buyer engagement eorts have yielded 63% new buyers at the show. This has positively impacted business generation at the event with more than 85% of exhibitors expecting orders up to USD 750,000 in value, six to 12 months after the event. Said exhibitor, Ms. Tammy Piatti of OPTIMUM Thailand, The event went very well; It is denitely worthwhile being an exhibitor here. Ms. Piatti was one of 850 attending exhibitors that hailed from 36 countries. Attending buyers and corporate travel managers also expressed their satisfaction with the show, with 90% of them rating IT&CMA and CTW Asia-Pacic 2012 a top quality exhibition. Recurring buyer Mrs. Agnieszka Kaminska, Project Manager of Impuls Travel, Poland, said ,I am very satised with the numerous new contacts I made at the event as well as new ideas and knowledge on destinations gained. Ms. Leena Andrews, APAC Travel Manager at Juniper, India said the event was a truly great experience with loads of networking, allowing me to connect with industry peers and discover insights of representing countries. Exhibitors that have taken advantage of the early bird registration and already signed up include NTOs such as Malaysia Convention & Exhibition Bureau (MyCEB), Macau Government Tourist Oce (MGTO), Korea Tourism Organisation (KTO), Seoul Tourism
About IT&CMA and CTW Asia-Pacic 2013

1 to 3 October | Bangkok, Thailand
l ent wil The Ev uted ib be distr MA C & IT t a TW Asia C d n a 2013 Pacic
Procuring new, quality buyers is something we strive to do every year, with a good degree of success.
Incentive Travel & Conventions, Meetings Asia (IT&CMA) and Corporate Travel World (CTW) Asia-Pacic is The Worlds Only Doublebill Event in MICE and Corporate Travel. Both events have been co-locating since 2004, oering its delegates a valuable platform to do business, learn and network. Since 2012, the event has incorporated Luxury Travel in its ambit. 2013 will see the 21st and 16th instalment of IT&CMA and CTW AsiaPacic respectively. Established in 1993, IT&CMA is the leading international MICE show centered in Asia, oering the largest collection of Asia-Pacic MICE suppliers. IT&CMA brings together MICE suppliers as well as regional and international buyers in a 3-day exhibition showcase coupled with intensive business appointments. Exhibition features include destinations, products, services and solutions relating to meetings, incentives, conventions and events. Launched in 1998, CTW Asia-Pacic is a conference and exhibition on Travel & Entertainment (T&E) management for the Asia-Pacic region. Inuencers, planners and decisionmakers of Corporate Travel functions in their organisation attend the annual conference to keep themselves abreast of the latest trends and knowledge that enable them to get the most out of their T&E decisions. IT&CMA and CTW AsiaPacic is organised by TTG Events, a business group of TTG Asia Media.
NEWS
African Countries Show the Largest Increases in...
Global Connectedness
Saharan Africa. While this region remains the worlds least connected, it averaged the largest connectedness increases from 2010 to 2011. The Netherlands retained its 2010 position
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ub-Saharan Africa (SSA) has seen the largest increase in global connectedness according to the DHL Global Connectedness Index (GCI), a comprehensive analysis of the state of globalization around the world. The report, drawing on over one million data points from 2005 to 2011, concludes that the world today is less globally connected than it was in 2007 but that SSA has bucked that trend. The DHL Global Connectedness Index documents global connectedness, measured by international flows of trade, capital, information and people. DHL is the global market leader in the logistics industry including international express, air and ocean freight, and road and rail transportation services. It has a global network of more than 220 countries and territories and about 275,000 employees worldwide. The GCI grew robustly from the reports baseline year of 2005 to 2007, and then dropped sharply at the onset of the financial crisis. Despite modest gains since 2009, global connectedness has yet to recapture its precrisis peak. However, while the world as a whole experienced only a very modest increase in global connectedness from 2010 to 2011, some individual countries had large gains. These included Mozambique, Togo, Ghana, Guinea and Zambia all of which are located in Sub-
The GCI grew robustly from the reports baseline year of 2005 to 2007, and then dropped sharply at the onset of the financial crisis. Despite modest gains since 2009, global connectedness has yet to recapture its pre-crisis peak.
as the worlds most connected country. Of the top ten most connected countries in 2011, nine of them are located in Europe. This is the worlds most connected region. Charles Brewer, Managing Director for DHL Express in Sub-Saharan Africa says that the GCI also reveals that in 2011, intra-Africa trade continued to lag far behind its European and Asian counterparts. If we want to improve this interconnectivity, we need to look at the ease of doing business across borders in the region and work towards regional trade agreements, customs improvements and border efficiencies, to name just a few. Brewer says that from a global perspective, the GCI 2012 indicates that todays volatile and uncertain business environment bears the lasting impact of the financial crisis. In this period of slow growth, its important to remember the tremendous gains that globalization has brought to the world and recognise it as an engine of economic progress. It is crucial that governments around the globe resist protectionist measures that hinder cross-border interactions.
Ten Key Take-Aways from the GCI 2012:

The world today is less globally connected than it was in 2007. Global connectedness was hit hard at the onset of the nancial crisis and despite modest gains since 2009 has yet to recapture its pre-crisis peak. 2 Capital markets are fragmenting and services trade is stagnant. While merchandise trade has recovered robustly since 2009 and information ows continue growing, capital connectedness is on a declining trend and the intensity of services trade has not risen since 2009. 3 Global connectedness is also weaker than is commonly perceived, which softens and even reverses some widespread fears about globalization. 4 Distance and borders still matter even online. Most international ows take place within rather than between regions. Even online connections are mainly domestic and decline with distance. 5 Europe is the worlds most globally connected region: a reminder of what EU integration has managed to achieve and what its fragmentation might put at risk. The Netherlands retains the top rank on this years DHL Global Connectedness Index, and 9 of the 10 most connected countries are in Europe. 6 Sub-Saharan African countries averaged the largest connectedness increases. Sub-Saharan Africa remains the least connected region, but the top 5 countries in terms of connectedness increases over the past year were all in this region. 7 Potential gains from boosting global connectedness can reach trillions of dollars. As global growth slows and much of the world struggles with its debts, increasing global connectedness can accelerate growth. 8 Every country has untapped possibilities to benet from more connectedness. Even in the most connected countries, most activities that could take place either within or across borders are domestic, not international. 9 Countries domestic and international policies can help them connect more. This report identies a broad array of policy levers that have been shown to deepen connectedness. 10 The worlds shifting economic center of gravity reshapes industry connectedness, with signicant business implications as shown in this reports analyses of the mobile phone, passenger car, and pharmaceutical industries.
g Surprisin e m th Facts fro 2 CGI 201
NEWS
Along most dimensions, the world is less than 20% globalized often even less than 10%
Of the international ows that do take place, 50-60% occur within regions
The worlds center of economic gravity shifted thousands of kilometers to the east in the past decade, and continues to do so The most connected country, the Netherlands, is hundreds of times more connected than the least, Burundi
Ghana, a country with an increase in connectedness
Netherlands, the most connected country
Zambia, a country with an increase in connectedness
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PROGRAMME
Monday, 18 February 2013
EVENT
Event Greening Forum SAACI Special General Meeting Followed by Educational Speaker ICCA Africa Chapter Meeting Followed by Educational Session Association Forum IMEX-MPI-MCI Future Leaders Forum Africa Local Corporate Hosted Buyers Briefing Gala Dinner
TIME
VENUE: SCC
Committee Room 4, SCC Committee Room 4, SCC Committee Room 5, SCC Bill Gallagher, SCC Boardroom 1/2/3 Venue TBC Ballroom 1/70
ATTENDEES
Open to all Open to all Open to all By Invitation Only By Invitation Only By Invitation Only Tickets Available for Purchase
08h30 12h00 12h45 15h00 15h00 17h00 09h00 17h00 09h00 14h00 15h00 16h00 19h00 24h00
Tuesday, 19 February 2013

EVENT
SITE AGM Followed by Educational Session Registration for Meetings Africa Meetings Africa Opening Ceremony Meetings Africa Exhibition Hosted Buyers & Media Lunch Decision Makers Forum Meetings Africa Stand Awards Followed by Networking Function Hosted Buyers Dinners
TIME
VENUE: SCC
Bill Gallagher Room Entrance foyer, Hall 1, SCC Hall 1, SCC Hall 1, SCC Bill Gallagher, SCC Committee Room 4, SCC Hall 1, SCC Off site
ATTENDEES
Open to all Open to all Open to all Open to all trade Hosted Buyers & Media By Invitation Only Open to all By invitation only
08h00 10h00 opens 9h00 10h00 11h00 11h00 17h00 12h00 14h00 11h30 16h00 17h00 18h30 18h30 24h00
Wednesday, 20 February 2013

EVENT TIME
CNBC-BRICS Debate Registration for Meetings Africa Meetings Africa Exhibition Government Buyers Hosted Buyers & Media Lunch Educational Session Exhibitor Stand Drinks 08h00 10h00 opens 09h00 10h00 17h00 10h00 17h00 12h00 14h00 15h00 16h00 16h00
VENUE: SCC
Boardroom 2/3 Entrance foyer, Hall 1, SCC Hall 1, SCC Hall 1, SCC Bill Gallagher , SCC Hall 1, SCC Hall 1, SCC
ATTENDEES
By invitation only Open to all Open to all trade By invitation only Hosted Buyers & Media Open to all Open to all
Thursday, 21 February 2013

EVENT
Meetings Africa Golf Day
TIME
VENUE: SCC
Randpark Golf Course
ATTENDEES
08h00 19h00
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REGIONAL SPOTLIGHT
KwaZulu-Natal
T Z Kngd
s Busines that s w o h S Tourism icipates in: rt a TKZN p s Africa in g - Meetin esburg Johann nkfurt - Fra - IMEX Chicago E - IT&M TM - EIB
he South African province of KwaZulu-Natal, on the shores of the Indian Ocean, is home to the city of Durban and a fusion of East, West and Zulu motifs. Tourism KwaZulu-Natal (TKZN) was the rst Destination Management Organisation (DMO) in Africa to be accredited as a United Nations World Tourism Organisation (UNWTO) Best DMO, and to receive the prestigious UNWTO Ulysses Award for Innovation in Tourism Governance. The KwaZulu-Natal Tourism Authority, which operates under the name Tourism KwaZulu-Natal, is responsible for the development, promotion and marketing of tourism into and within the province. The vision of Tourism KwaZulu-Natal is to position the province of KwaZulu-Natal as Africas leading tourism destination, nationally and internationally. The mission of this organisation is to initiate, facilitate, co-ordinate and implement strategic tourism marketing, and demanddriven tourism development programmes which grows tourism to achieve the transformation of the tourism sector within the province, providing economic benets to all stakeholders and the province.
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...a fusion of East, West and Zulu motifs...
REGIONAL SPOTLIGHT
Highlights of the KwaZulu-Natal Tourism Calendar: INDABA 2013
11 - 14 May 2013, Albert Luthuli Convention Centre (Durban ICC), South Africa INDABA is one of the largest tourism marketing events on the African calendar and one of the top three must visit events of its kind on the global calendar. It showcases the widest variety of Southern Africas best tourism products, and attracts international visitors and media from across the world. INDABA is owned by South African Tourism and organised by Witch & Wizard Creative (Pty) Ltd. For two years in a row, INDABA has won the award for Africas best travel and tourism show. This award was presented by the Association of World Travel Awards. INDABA attracts well over 13000 delegates from the travel tourism and related industries.
Venue Highlight Durban International Convention Centre

The Durban International Convention Centre (ICC) is one of the most advanced conference facilities in the world. As well as being named Africas Leading Conference Centre for the 11th year by the World Travel Awards, the ICC Durban has been voted amongst the top 20 conference centres in the world by the AIPC. The Durban ICC is purpose-built, fully airconditioned and comprises six convention halls that are interlinked, but separate. Halls 1-3 are classic convention and meetings spaces whilst halls 4-6 double as convention and meetings spaces and as the at oor space for the ICC Arena, the leading indoor sports and entertainment venue in Durban which accommodates up to 8 000 spectators. The ICC Arena has full technical capacity for live broadcasts as well as house lighting suitable for TV production lming. The Centre is fully wi- enabled and there are two on-site generators which can fully power the centre in the event of power disruptions.
Comrades Marathon
02 June 2013, Pietermaritzburg The Comrades Marathon, 89 kilometres long, is a South African institution, internationally recognised for the challenge it poses and the camaraderie it fosters among its thousands of participants. Run between the capital of KwaZulu Natal, Pietermaritzburg, and the coastal city of Durban, the race alternates annually between the up run from Durban and the down run from Pietermaritzburg.
POPULATION FIGURES:
KwaZulu-Natal is home to 10.2 million people with a rich cultural mix. Additional statistics can be acquired from the Statistics South Africa site.
OFFICIAL LANGUAGES
There are eleven ocial languages in South Africa. In KwaZulu-Natal, English and Zulu are widely spoken.
GDP
KZN Contributes 16% of total SA Gross Domestic Product (GDP) (2nd largest contributor)
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NEWS
AIME introduces new initiatives to the 2013 show

business (with 48 per cent of Hosted Buyers at AIME 2012 looking to North America for their conferences and events) the US Pavilion will become a one-stop-shop for buyers looking to book events in America. Exhibitors already signed up include San Francisco Travel and Los Angeles Tourism & Convention Board.
sia-Pacic Incentives & Meetings Expo (AIME), the regions leading meetings and events trade show, is taking place on 26 and 27 February, 2013 at the Melbourne Convention and Exhibition Centre (MCEC). Organizers will be introducing a range of new initiatives including actively targeting the business travel industry for the rst time, in addition to introducing a new US Pavilion and a dedicated space for event industry suppliers.
3 BUSINESS TRAVELLERS WELCOMED AT AIME 2013

With almost 50 per cent of AIME Hosted Buyers responsible for organising business travel, the organisers are now actively targeting exhibitors in the business travel industry for the 2013 show.
2 NEW OPEN HOUSE EXHIBITION CONCEPT

In 2013 AIME is partnering with Australian premier event industry guide, the A LIST Guide, to bring a new exhibition concept to the show oor, the A LIST Open House. This will be a dedicated area where visitors can meet with new event suppliers and venues to gain inspiration for special events and functions. This face-toface business area will bring the brands, seen in the Guide, to life and will provide an interactive experience for show attendees.
AIME PROVIDED EXCLUSIVE DETAILS TO THE EVENT:

1 NEW US PAVILION
US organisations will have the opportunity to share dedicated space on the exhibition oor with the new US Pavilion. Ranked by Australians as the second most popular destination to place
test For the la ike ws l AIME ne ebook, Fac AIME on on Twitter, IME follow A IMEs Linked t, A Pinteres or visit In group om.au e.c www.aim re for mo tion. informa
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Certified in South Africa

Dinokeng Game Reserve
TWO FAIR TRADE TOURISM DESTINATIONS
NEWS
Kwaggas Pride
Kwaggas Pride
air Trade in Tourism South Africa (FTTSA) has recently certied two businesses in the Dinokeng area; Kwaggas Pride and Kwalata Game Ranch. These two businesses are expected to be the rst in a long row of businesses in the area working toward FTTSA-certication as part of a campaign by Gauteng Tourism Authority (GTA) called Travel with a Conscience. This campaign is aimed at positioning Dinokeng as a responsible tourism destination. Dinokeng includes the three hubs of Dinokeng Game Reserve, Roodeplaat Dam and Cullinan. FTTSA certication is an independent endorsement of fair and responsible tourism practice in South Africa. It is based on adherence to specic criteria including fair wages and working conditions, fair distribution of benets,
ethical business practice, and respect for human rights, culture and the environment. Certication is oered on a voluntary basis to providers of tourist accommodation, activities and attractions. Situated in the Kwaggas Drift Conservancy, Kwaggas Pride believes in promoting local development. This is achieved through purchasing from local and small suppliers in the surrounding towns where possible, and by mentoring local artisans as well as own sta to improve their skills. Says owner Johan Prinsloo, Kwaggas Pride is privileged to be a part of such a dynamic organisation as FTTSA, which will be of great value for our business in the future. We will strive to oer a sustainable service to our guests, the community and tourism. Kwalata Game Ranch, situated in the Dinokeng Game Reserve, is owner-managed
and has established itself over the last 18 years as a leading designation in Gauteng. The Kwalata Initiates focuses on social investment in the neighbouring communities. This initiative supports already existing entrepreneurs, schools and day care centres. Owner Charl Pretorius commented, Being FTTSAcertied is a great encouragement for the investment Kwalata has made in our sta, community and environment! Being part of this initiative leading to sustainable growth in South Africa is great. Kathy Bergs, FTTSA General Manager (and project manager for the Dinokeng Fair Trade Tourism initiative), added, We are very excited to be partners in GTAs inspiring approach to making a whole destination more responsible, and hope that it will encourage other destinations to follow suit.
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NEWS
AUSTRALIA ACQUIRES
Meetings App
Artists impression of RICC Brisbane, Australia
- Sue Hocking
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frican competitors to Australias meeting industry should be aware that down under they are boasting of the acquisition of a new meetings app. Australias newest convention centre, the Royal International Convention Centre (RICC) in Brisbane, will open in March with the technology. Currently under construction at the RNA Showgrounds, the RICC will become the rst venue in the country to oer a personalised mobile app to event organisers, exhibitors and visitors. The free interactive app will allow users to view event information, exhibitor and sponsor proles, request meetings with exhibitors, rate and review program sessions, collect brochures and receive alerts about upcoming events. RNA General Manager of Venue Sales and Marketing Sue Hocking said as Australias newest convention centre it was essential the RICC raised the bar in todays digital era. With the mobile revolution in full swing and app culture changing how people connect, the RICC has embraced
new technologies to assist organisers and enhance events, she said. In the rst instance, we will be sponsoring the cost of providing the app and its use by our clients as part of our commitment to making the RICC the preferred venue for event organisers and their delegates. This oers a value add worth up to $5,000 depending on the size of the event. The app not only provides a new platform for event visitors to communicate but also oers contemporary tools for delegates and exhibitors. Sue said the app will allow the RICCs clients and exhibitors to gain more back from their investment in events. QR (or Quick Response) codes will enable a method of exchanging information between exhibitors, visitors and organisers, capturing important leads quickly and easily, she said. Organisers will also be able to access statistics and analytical data to provide further insight into what attendees have found valuable and highly rated in real time. The RICCs new app has been designed by New Zealand based SmartShow Limited, creator of the event app ShowGizmo.
This offers a value add worth up to $5,000 depending on the size of the event.
3D Group Wins Unprecedented 7 Awards at EXSA Awards Function

The 3D Group of companies, a specialist supplier of infrastructure and services to the exhibition and events industry, has yet again proved why it is one of the top companies in their industry.
ADVERTORIAL
ollowing on the success of last years 9 awards , they have yet again won an unprecedented 7 awards for design and service excellence. I am ecstatic with the outcome, mostly with our supplier of the year award, as this shows what our peers and opposition think of us. We put a huge amount of eort into client service and satisfaction and these awards are our payment for those eorts. Thank you to our whole team for all their eorts and hard work, says Conrad Kullmann Sales and Marketing Director .
AWARDS WON: System 12 sqm NHotels System 25 -50 sqm Gajima System 25-50 sqm GE System 51-100 sqm Landis gyr 101-200 sqm Kemtek Best supplier award: 3D Design Best supplier employee award: Dylan Solomon 3D Shell
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COUNTRY
SPOTLIGHT
KENYA
on the Rise Ri
F
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rom sweeping savannahs to tropical beaches Kenya offers diverse attractions to visitors. In 2012, Kenya was ranked second (2) in conference tourism in Africa by the International Congress and Convention Association (ICCA) - a worldwide umbrella body for international conferences and conventions. The countrys performance has gone up from third position in 2011 to second this year, to become the second best in Africa after South Africa. Kenya attributes the improvement to the increasing number of international association meetings that the country has been able to host , majority of which have taken place at the Kenyatta International Conference Centre ( KICC).
WHATS HAPPENING NOW
MINISTRY OF TOURISM WELCOMES KENYAS INTENTION TO HOST THE 2015, 9TH, WORLD PUBLIC RELATIONS FORUM Kenya may play host to the worlds Public Relations Forum in 2015 after the countrys intention to hold the prestigious event was announced at the just concluded Forum in Melbourne. The 2015 Conference in Kenya will be the first time the Forum is being held in Africa. Kenyan Officials in Melbourne agreed that this opportunity will provide the country a chance to show the world its potential in conference tourism. Spain will host the 2014 forum. The Kenya
COUNTRY
SPOTLIGHT
2015 World Public Relations Forum will be the ninth in the events history, following Rome, Trieste, Brasilla, Cape Town, London, Stockholm, Melbourne, Spain and now Kenya.
YOU NEED TO KNOW ABOUT
The Kenyatta International Conference Centre is located in the heart of Nairobi and within a walking distance of several ve star hotels. This makes KICC the perfect venue for conferences, meetings, exhibitions and special events. KICC has hosted many successful international conferences and seminars such as the IPU - Interpaliamentary Union among others. Bomas of Kenya Bomas of Kenya is a tourist village and conference centre in Langata, Nairobi. Bomas (homesteads) displays traditional villages belonging to the several Kenyan tribes. It was established by the government in 1971 as a subsidiary company of Kenya Tourist Development Corporation as a tourist attraction. It also wanted to preserve, maintain and promote rich and diverse cultural values of various tribal groups of Kenya. The complex also contains the biggest theatre in Africa with 3,500 seats. There are traditional dances from a variety of tribes performed here every day. The venue can also be utilized as a conference facility.
- Ministry of Tourism
KEY VENUES
Kenyatta International Conference Centre
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The Ministry of Tourism The Ministry of Tourism is charged with making Kenya a destination of choice and to facilitate sustainable tourism development as part of our national heritage and for posterity. We are proud to work in such a dynamic and challenging sector, and are proud of our position as one of the worlds premier destinations and our excellent record in the conservation and protection of great wealth of natural resources. It is our role to provide assistance and support to our visitors, our fellow Kenyans and our tourism sector.
We are proud to work in such a dynamic and challenging sector, and are proud of our position as one of the worlds premier destinations.
EVENTS
February
Expo Summit 13-14 Feb Johannesburg, South Africa Core Banking Solutions Conference 2013 13-14 Feb Indaba Hotel, Fourways, South Africa Meetings Africa 19-20 Feb Sandton Convention Centre, Johannesburg, South Africa Loyalty & Rewards Conference 2013 20-21 Feb Indaba Hotel, Fourways, South Africa Asia-Pacic Incentives & Meetings Expo (AIME) 2013 26-27 Feb Melbourne Convention and Exhibition Centre
NWJ Bridal and Event Show NWJ Bridal and Event Show
Decorex
Design Indaba 27 Feb-1 Mar Cape Town, South Africa Mobile & e-Marketing Conference 2013 27-28 Feb Indaba Hotel, Fourways, South Africa
Asia-Pacic Incentives & Meetings Expo Melbourne Convention and Exhibition Centre
Meetings Africa
Naboomspruit Windpompfees www. theev ent . c o. z a
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EVENTS
March
NWJ Bridal and Event Show 01-03 Mar Durban Exhibition Centre, Kwa Zulu Natal, South Africa Mobile Banking Southern Africa Conference & Exhibition 13-14 Mar Emperors Palace, Kempton Park, South Africa Infecting the City 12-16 Mar Cape Town, South Africa Decorex Durban 2013 21-24 Mar Durban Exhibition Centre, Kwazulu-Natal, South Africa Naboomspruit Windpompfees 21-23 Mar Naboomspruit, Limpopo Province, South Africa The Gulf Incentive, Business Travel & Meetings Exhibition (GIBTM) 2013 25-27 March Abu Dhabi, UAE
Meetings Africa Expo Summit - Sandton Convention Centre Infecting the City festival www.futurecapetown.com
GIBTM
Design Indaba www.th eeven t.co .za T H E EVEN T
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FEATURE
Whats Ahead in 2013
- By Lesley Stones
Joburg Jess Novotna
CTICC
he world economy is still looking decidedly shaky, but that isnt preventing the meetings industry in Africa from anticipating a healthy 2013.
MIXED DEMAND
The demand for face-to-face conferences and trade shows remains robust, with few, if any, international associations postponing their regular conventions. The number of delegates may have dwindled slightly and the dinners become less lavish, but the events are still going ahead.
Since the cost of staging an event in Africa is often cheaper than in rival European or American destinations, African event organisers, convention bureaux and venues could see an uptick in business in the coming years. Our industry seems to be quite resilient throughout the global economic crisis, says Mati Nyazema, Executive Director of Sandton Convention Centre. People still went on with their meetings and we didnt have many cancellations, although the size of some meetings shrank. Going forward the pace seems to be picking up and we have secured a lot of long-
term business. Hardest hit were locally organised exhibitions, not international conventions, Mati says, with several local shows cancelled or scaled back because companies do not want to spend on exhibiting. Africa needs to do a lot more to win the business, Mati warns, because competing for international business tourism demands a lot of up-front investment in infrastructure, plus hard work, persistence and networking. Our industry has not matured enough to realise what it takes to play on the international stage effectively. South Africa still needs to up its game for international business tourism. In the rest of Africa some destinations are on board, like Tanzania and Kenya, but generally the rest of Africa is still lagging behind, she says. You have to invest for several years before you see any returns and some African countries and venues ask why they should invest and whether its worth it when leisure tourism gives quicker returns. We need to use events like Meetings Africa to grow our presence as a serious destination as a whole continent. Amanda Kotze-Nhlapo, Executive Manager of South Africas National Convention Bureau,
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FEATURE
- Amanda Kotze-Nhlapo
predicts a bit of an upswing for Africa if the continent can prove itself. I believe Africas time is here, but its a process. People who dont know the continent say its Africa, is it possible? and we need to change that image and show we actually can do it. In Africa you have an exotic destination for your meeting, and it will be easy because we have the infrastructure, the services and the know-how. Amanda believes Africa could benet from a desire by associations to make their events count for more than just a get-together, by gaining more and giving more too. Africa is the most fertile soil you can get and when you come to Africa you will have a dierent outcome for your meeting, she says. Some associations are 40 to 50 years old and have to reinvent themselves to attract the new generation, so they are looking at how they can develop. Associations will put pressure on destinations
CTICC
Meetings Africa 2012
People who dont know the continent say its Africa, is it possible? and we need to change that image and show we actually can do it.
to ensure the destination meets their objectives of development and lets them create a legacy to leave behind. They are bringing their knowledge, and if you transfer that knowledge it will contribute to the destinations economy and that helps the association stay relevant. Staging an event in Africa will also help to ensure that African members attend, which they may not be able to do if the event is held elsewhere and involves prohibitive travel costs.
TELE-MEETINGS
Technology is often seen as posing a threat to the industry, as tele-conferencing theoretically eliminates the need to meet face-toface. But thats still very far fetched, industry players agree. Mati says tele-meetings are unlikely to have much impact. We have always found
a need for face-to-face meetings, no matter what the tele-industry has developed. You cant replace interaction and debate with trying to concentrate on someone saying something on a screen. Sandton Convention Centre has invested in tele-meeting facilities and some conferences do request those facilities. But its a supplement, not a replacement. Tele-conferencing is also available at Cape Town International Convention Centre (CTICC), but plays a very minor role amid an ambitious plan to double its conferencing and exhibition space in the coming years. The CTICC and telecoms company Neotel run the rst public TelePresence facility in Cape Town, oering a high denition experience where the participants are life-size and seem to be sitting around the other half of a conference table. So far it is limited to connecting to
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FEATURE
Rashid Toefy ICCA 2011
ICCA 2011 - Kenyata Convention Centre
Meetings in progress at ICCA 2011
the other 43 TelePresence centres around the world run by Neotels parent company, Tata Communications. CTICC CEO Rashid Toefy says this is a huge value-add to enhance the experience for people attending an event at the CTICC. The service is certainly not designed to end the need to attend in person, but to augment that experience. In November the Exhibition for the Incentive Business Travel and Meetings (EIBTM) conference for meetings and incentive travel in Barcelona went hybrid for the rst time, allowing people to participate in sessions that were streamed across the globe. Five sessions were streamed live to virtual delegates, who could pose questions via the internet, view a virtual exhibition hall and communicate with other participants. Amanda attended the EIBTM in person, and did not even notice the hybrid activities. There is no way tele-meetings are a threat to the real thing, she says, and people are still uncomfortable with the concept. At a previous event Amanda attended in the UK, delegates complained when people
joined in by tele-conferencing. The delegates had spent time and money attending in person and resented the fact that others could join in for no eort and no cost. It was quite a heated discussion, Amanda says. Tele-meetings can have a positive impact by adding value, because you can have an important speaker calling in to make a presentation or you can have a discussion with people who couldnt make it, but it wont replace person-to-person.
SUBVENTIONS
Amanda said a more important factor that could threaten Africas success as a destination for business meetings is the growing trend of subventions when the host city or country pledges to spend its own money on incentives to attract a conference. Theres a ne line between hospitality and bribery, and Africa could lose out to countries with fatter wallets. As Nina Freysen-Pretorius recently wrote as the National Chairperson of the Southern African Association for the Conference Industry (Saaci): We as the industry have created this monster and now it is all grown up and
unmanageable. Clients try to negotiate the best deal with the most subvention support, and sometimes embellish what they previously received to extract bigger promises from the bidders, Nina said. Amanda says the National Convention Bureau will not write out a cheque to win business and recently refused to bid for an event because of the amount of subvention the organisers expected. The problem demands creativity from African bidders with small budgets, she says. Subventions are here to stay and many destinations have huge budgets for them. South Africa and Africa have a lot to oer and there are other ways we can help. We have to show we are an added-value destination because you will not need the same kind of money for a meeting as you will in Europe. You can guarantee African delegates will participate, and people want to hear the voice of Africa. We can oer unique corporate gifts at a minimal price because our craftspeople can make amazing things.
GLOBAL COMPETITIVENESS
David Sand, Global President of the Society of Incentive and Travel Executives (Site) says the global economy is still in a crisis and remains very at. But he agrees that associations planning meetings have not signicantly altered
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FEATURE
ICCA RANKINGS
Africa is not well represented in global rankings compiled by the International Congress and Convention Association (ICCA). ICCA ranks countries and cities according to their popularity as a destination for meetings that are attended by at least 50 participants, staged on a regular basis and move between at least three dierent countries. The rankings are signicant as the list is promoted to 6,000 contacts from international associations. According to the ICCA, Africa stages only 3% of global association meetings, hosting 302 last year. South Africa ranked 37th by hosting 84, with Cape Town the most popular city in Africa with 38 meetings. Kenya was 56th with 30 meetings, making Nairobi the second most popular city in Africa with 21 meetings. Morocco ranked 64th with 23 meetings, Egypt 65th with 22 meetings, Ghana and Tanzania came joint 71st with 15 meetings each, and Nigeria and Senegal joint 75th with 12 meetings. Mati Nyazema of Sandton Convention Centre believes its important for African countries to improve their ratings. That could happen if the meetings already taking place were actually reported to the ICCA, she says. The bigger conference centres are aware of the value of the rankings, whereas smaller destinations dont appreciate why its important. Associations check to see what number a bidder like South Africa or Cape Town is, so we need an educational process about the need to the submit details if an event meets the criteria, because a lot of meetings are not being recorded. Being the most popular city in Africa helped Cape Town International Convention Centre (CTICC) raise its pre-tax prots to R11 million, up 163% from the previous year. The number of events it hosted rose from 501 to 514, although there was a slight dip in international events, down from 40 to 38. A counterbalancing rise saw the number of international congresses attracting more than 1,000 delegates go from nine to 15.
- David Sand
their procurement or bidding approach. Bidding is generally on a three- to ve- year cycle and associations that have it on their radar to meet in Africa still intend to do so. The economic slump has had a far more noticeable impact on events staged by corporations. That market has denitely declined as corporations pared down the number of meetings, or made them more cost eective, closer to home and spent less on fancy extras. This frugal period of corporate spend has no doubt aected South Africa from an inbound perspective, David says. Regional hubs like Dubai have beneted as companies have their regional headquarters there and airfares are relatively inexpensive, which entices business during tough times. South Africa as a destination has become relatively more expensive, countered however now with the weaker rand, he says. Africa has seen some good growth in markets like Kenya, Ghana and Angola with all the new corporate business that happens in these growing markets. However, North Africa, Egypt, Libya, Tunisia and Morocco have had a very bad year with the impact of the Arab Spring. Egypt now seems set to lead in the stabilisation of the North African region and hopefully will see an increase again in the meetings and incentive trade. As the president of Site, which specialises in incentive travel, it is Davids personal aim to encourage more African countries to look
at this very lucrative sector. As an international board Site has educational and research resources to help new members grow their knowledge, he says. Site also oers valuable networking opportunities as well as mentoring and collaborating opportunities that could help Africa increase its share of the market.
Africa has seen some good growth in markets like Kenya, Ghana and Angola with all the new corporate business that happens in these growing markets.
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FEATURE
Year in Review and 2013 Forecast

By Lesley Stones
African Tourism
Kruger National Park, South Africa
- Taleb Rifai
that we work to reduce existing barriers to the expansion of the sector, such as complicated visa procedures, increased direct taxation or limited connectivity, he said. Those barriers are prevalent in Africa, where limited airline routes, high airfares and monopolistic national carriers make travelling between neighbouring countries expensive, and even more so for long haul ights. In November this year 70 Tourism Ministers met in London for the UNWTO/ World Travel Market Ministers Summit. They concluded that complicated visa processes and policies that limit air connectivity are major barriers to the growth of tourism. They called for intra-governmental cooperation to break those barriers and introduce easier visa procedures and improved air capacity. One way to measure a countrys success as a destination for business travel is to look at rankings produced by the International Congress and Convention Association (ICCA). The
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olidays are easy to economise on as the global recession limps on. Yet holidays are also a bright point in many peoples lives, and the reluctance to sacrice them has sustained the tourism industry in 2012, both globally and in Africa. International tourist arrivals grew by 4% between January and August 2012 compared to the same period of 2011, according to the annual World Tourism Barometer compiled by the United Nations World Tourism Organisation (UNWTO). The barometer found a record 705-million tourists were on the move during that period, despite the economic woes. The gures were bolstered by growth in tourism earnings and expenditure too, set to surpass the 2011 gures when receipts from international tourism including transport hit $1.2 trillion. UNWTO is condent that one billion tourists will have travelled by the end of 2012. On the downside it forecasts a slight slowdown for 2013, still showing growth but capped to 2% rather than this years 4%. Good news for Africa is that emerging economies are faring better than more advanced nations. Africa as a whole grew its visitor gures by 6%, with North Africa up a healthy 10% and Sub-Saharan Africa by 4%. Amid the current economic uncertainty, tourism is one of the few economic sectors in the world growing strongly, driving economic progress in developing and developed countries alike and, most importantly, creating much needed jobs, said UNWTO Secretary-General Taleb Rifai. As we lead up to the milestone of one billion, we need to ensure that the tourism sector is supported by adequate national policies and
Amid the current economic uncertainty, tourism is one of the few economic sectors in the world growing strongly
ICCA rates countries according to the number of large, rotating international conferences they host, of which Africa hosted a mere 3% last year. In the ICCA list for 2011, South Africa ranked 37th, Kenya 56th, Morocco 64th, Egypt 65th, Ghana and Tanzanio joint 71st and Nigeria and Senegal joint 75th. There is no unied record tracking which countries attract the most individual business travellers, and not all governments break down the gures to show who entered for business and who went for leisure. Mauritius highlights the challenges many African countries face. It doesnt make the ICCA list, although its government is keen to promote it as a serious business destination rather than a fun-in-the-sun island. Mauritius needs to make more of an eort, according to a report on the tourism sector compiled by Axys Stockbroking. Axys concluded that Mauritius had rested on its laurels and lost out in an increasingly competitive local and regional environment. Industry operators need to engage in web-based digital marketing strategies, and
Mauritius
- Muriithi Ndegwa
Cape of Good Hope, South Africa
At an Africa Travel Association (ATA) forum in October, Zimbabwes Minister of Tourism Walter Mzembi said African tourism leaders must unite to rally more governmental support for tourism. He fears that the Arab Spring could damage the industry in Africa, because people see Africa, as one entity, so what affects one country aects them all. ATA members have also highlighted the need to raise the prole of tourism on Africas political and economic agendas, since its possibilities for economic growth and development are not fully appreciated by African politicians. They have also called for collaboration to raise Africas prole globally, and for collaboration between governments and the private sector on issues including connectivity, visas, branding and packaging. Other ATA
SOUTH AFRICA
the Middle East. South Africa had a relatively good year with 5,209,618 visitors in the six months from January to July 2012. That was up 10% compared to the same period of 2011, more than doubling the global average. Of those, 742,952 came from Europe and 227,672 from the US. China showed huge growth of 65% to become the fourth-largest source of overseas visitors. Direct ights from Johannesburg to Beijing introduced in January spurred that growth, and SA Tourism plans to open an oce in Brazil after visitors from Brazil rose by 61%. Although UNWTO does predict a slowdown in global arrivals in the second half of this year, we are delighted with our very strong start in 2012, and are condent that it will be a year worth celebrating, said Tourism Minister Marthinus van Schalkwyk. Botswana, Lesotho, Mozambique, Swaziland and Zimbabwe are also a major source of tourist arrivals, and that should grow with the 2013 African Nations Cup soccer tournament. The Tourism Department also hopes to increase domestic tourism from the current 7-million to more than 17-million by 2020, with domestic tourism forming the backbone of the departments plan to contribute R500 billion to the GDP by 2020, up from R199 billion now.
the government must realise that client diversication is impossible without new air routes. Moreover, hotels had borrowed to build new 5-star facilities that were now under-occupied, with an overall hotel occupancy rate of 65%. In 2011 Mauritius hosted 925,000 tourists, up 3% from 2010. Although that may seem respectable compared with the global average, it pales in comparison to double-digit growth enjoyed by rival countries like the Maldives and Seychelles. Europeans accounted for two-thirds of its visitors, but the actual number of Europeans visitors fell by 6% in the rst half of 2012. A rise from Russia and China partly oset the slump. Mauritius remains highly vulnerable with Europe sliding back into recession, Axys says, and warns that 2013 may be as harsh as 2012. The report pins the blame partly on high airfares and a lack of international routes, concluding that the policy makers must make Mauritius more ight friendly. High airfares and too few routes are stiing tourism in many other African countries too, with African carriers notoriously expensive. Other problems identied by Axys also apply throughout Africa, including an over-dependence on Europe and obsolete marketing strategies.
discussions have focused on how travel advisories and security threats contribute to negative images of Africa, and the need to tailor services for dierent markets, like China and
FEATURE
Kenya has made a name as the prime beach and safari destination. In our marketing campaigns we are also positioning the country as a top destination in sports, culture and adventure tourism.
Kenya
KENYA
Domestic tourism already forms the largest part of South Africas tourism, accounting for 79%. Crime and terrorism has impacted tourism in Kenya, with 312,258 visitors in the rst quarter - down by 0.5% from the same period in last year. Tourism Minister Dan Mwazo cited the kidnappings of tourists for marring the countrys image. Kenya has also lost cruise ship visitors as no cruises docked at Mombasa because of piracy. Yet arrivals from 16 of Kenyas 31 key markets rose in the rst three months with US visitors up 16.5% and the UK by 6%, while visitors from China, Russia and Brazil declined. In the regional market, most visitors came from South Africa, Uganda and Tanzania. To oset the dip, the government is making a huge eort to boost domestic tourism to cushion the industry during slack periods. Muriithi Ndegwa of the Kenya Tourist Board said marketing eorts had intensied in both traditional and emerging markets. Kenya has made a name as the prime beach and safari destination. In our marketing cam-
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FEATURE
BOTSWANA
Tourists mostly go to Botswana for its game reserves and gures have grown by an average of 8.4% since 1994. Yet tourism accounts for only about 6% of GDP despite its importance to the countrys future growth, since the main source of revenue from diamonds is declining. Tourism is seen as an important sector providing jobs, wages and tax revenues, so the government has started collecting tourism statistics and analysing its economic contribution to help devise strategies to boost the sector.
Namibia by www.namiblms.co.za
Botswana
Botswana
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Tourists mostly go to Botswana for its game reserves...
NAMIBIA
Namibias Foreign Aairs Minister Utoni Nujoma says tourism is one of the fastest growing sectors of the economy, contributing 16% to GDP and accounting for 18% of employment. He expects the sector to grow by 7% in the next decade. Namibia reached a milestone of 1-million tourists in 2011. However, it saw a downturn from its traditional markets and the most recent gures for bed occupancy were a dismal 22%. Namibia Tourism Board CEO Digu Naobeb said tourists from Germany, France, Italy and the UK declined as the economic crisis saw people cut back on long-haul holidays, but that was oset by a neighbourly surge from South Africa, Botswana, Zimbabwe and Zambia. According to tour operators, there is still a perception that Namibia seems not to be pricing itself competitively, as compared to neighbouring countries such as South Africa, Botswana, Zambia and Zimbabwe, the CEO said. To address that, the authorities have introduced a survey of departing tourists to ask their impressions about Namibia, the standards of services and accommodation, where they spent money, and any recommendations they have.
Namibia
Namibia
Namibia
South African National Convention Bureau Attends EIBTM
NEWS
he South African National Convention Bureau (SANCB) attended EIBTM, the global meetings and events exhibition in Barcelona, Spain recently in order to put the African continent in the spotlight. The theme of Global Events was the ideal platform for SANCB to boost South Africas global and regional competitiveness by outlining new initiatives to industry leaders.
SANCB aims to grow business arrivals in South Africa by 50% in the next five years, which they estimate translates into an additional US$344 million for the South African economy and an additional 31 000 jobs. The goal in attending EIBTM was to demonstrate that South Africa was boosting its global and regional competitiveness and aiming to unlock the potential of the business event market for the African continent.
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CONTACT DETAILS
tel: +27 21 439 3329 cell: +27 073 240 3265 email: info@fo8.co.za www.fo8.co.za
BEE-accredited, enthusiastic, award winning & highly experienced incentive travel & event professionals on hand. Join many of SAs industry leaders & get Leading Incentives to handle all your business event needs now. Mobile: +27 84 566 2240 Tel: +27 11 022 9264 Fax: +27 866 150 110 Email: info@li.co.za www.leadingincentives.co.za Business events are good for your business! We design & manage fun & affordable meetings, incentives, conferences & events anywhere at all! We have 15 years of experience in crafting itineraries & event programmes to wow your audiences. Blend in superb value, tailored with unique enhancements produced just for your events, plus you have a team of dedicated, focused, cost-effective, IATA-licensed,
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TRENDS
Expo Summit Africa 2013

What You Need To Know
What is Expo Summit?
Expo Summit enables exhibition and trade show industry thought leaders to come together and strategize for the future of the African exhibition industry. Expo Summit Africa allows visitors to benet from the recent internationalization of the African exhibition sector. The two day conference and exhibition would be attended by organisers and industry colleagues from Europe, Africa and Asian continents and allows industry professionals to grow and establish relationships with international industry colleagues. The third edition of Expo Summit Africa will be 13 14 February 2013, in Johannesburg, South Africa.
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Expo Summit Africa allows visitors to benet from the recent internationalization of the African exhibition sector.
Who Organises Expo Summit?

Manch Communications (P) Ltd. Manch Communications has been involved in the exhibition business since 2006. The company runs exhibition management and trade fairs and has a conference division and has been organising conferences and exhibitions on various subjects in India since 2009. Their brands include Expo Summit Global Series of Conferences, India Warehousing Show, India Cold Chain Show, and the India Composites Show. The Exhibition & Event Association of Southern Africa The Exhibition and Event Association of Southern Africa, EXSA, was founded in 1980 as a nonprot organisation representing Venues, Organisers, Exhibition Designers, Stand builders, Service Companies and Associate organisations. EXSA has near to two hundred members and organizes EXSAs Annual Awards to recognise member companies for the excellent shows and stands they produce throughout the year. The Association involves itself in activities involved in growth and development of the industry.
TRENDS
Why Attend Expo Summit Africa?

Expo Summit Africa, in addition of being a networking opportunity and educational conference, works towards the following objectives of: Strengthening BRICS relationships Bringing in Indian exhibition organisers to the region Bringing in international exhibition titles into the city Acting as a gateway to the African exhibition industry Understanding sector shortcomings and strategizing for its growth
What Can Attendees Expect?

Trade show professionals and industry inuencers are regular participants at EXSA and Manch conferences. The prole of attendees includes the following: Exhibition and conference organisers Exhibition service providers, contractors Venue owners / fair grounds Trade Commissions and National Associations Event management companies Exhibition agents & consultants
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The two day conference and exhibition would be attended by organisers and industry colleagues from Europe, Africa and Asian continents...
ASSOCIATIONS
The role of EXSA is to serve the exhibition and events industry in South Africa. EXSAs core strategy is to actively grow and develop the exhibition and events industry within Southern Africa. This is acheived through promoting the unique benefits offered by exhibitions and events, and raising the profile of EXSA members who include venues, organizers and suppliers.
Expo Summit Africa

An International Conference on the African Exhibition Industry Theme: Developing South Africa as a Global Exhibition Destination Date: 13-14 February 2013 Location: Sandton Convention Centre Johannesburg, South Africa The third edition of Expo Summit Africa will be organised by Manch Communications in partnership with EXSA, The Exhibition and Event Association of Southern Africa from 13 14 February 2013, in Johannesburg, South Africa. The forthcoming event will enable exhibition and trade show industry thought leaders to come together and strategize for the future of the African exhibition industry. The event would enable them to leverage on the recent internationalization of the African exhibition sector. The two day conference and exhibition would be attended by organisers and industry colleagues from Europe, Africa and Asian continents and would enable industry professionals to grow and establish relationships with international industry colleagues.
Traditionally the EXSA Western Cape region holds a social gathering at the end of the year. The Event was there, and took these photos of the festivities!
30 | T HE EV ENT
w w w .t heev ent . c o. z a
ASSOCIATIONS
purpose at the associations annual congress that was held in Johannesburg in July, in close cooperation with Food & Trees for Africas (FTFAs) Trees for Home programme. Congress chairman Wayne Johnson says every year the association implements greening initiatives to minimise the environmental impact of its congress. This year, I believe, we have set new records, not only with a low carbon footprint, but by making a tangible contribution to a community close by. Our partnership with Food & Trees for Africa brought formidable results. We thank the sponsor for giving us these trees, said Ward Councillor Mole Selibo. These trees are a great gift to the community and I will personally encourage members of the community to keep looking after their trees. Rietfontein Village, commonly known as Video, is a settlement just o Beyers Naud drive, next to the N14, in the Mogale City Municipality. The area has recently developed RDP housing in desperate need of greening. The people were moved from nearby squatter camps. For this initiative FTFA has procured 190 fruit trees - peach, apricot, plum - and 190 indigenous trees - wild olive, karee, river bushwillow - suitable for the particular climate, season and area, as advised by a local nursery. As these trees grow they will provide fruit, shade, a habitat for birds and wildlife, oxygen to breathe, an opportunity to learn about climate change and the environment, help clean the air, settle dust, reduce erosion, water runo and noise, lessen the eects of wind, increase property values and create sustainable human settlements that lead to increased civic pride. In addition to improving the environment in which these residents live, the SAACI Trees for Homes trees will sequestrate a conservatively estimated 140 tons of carbon dioxide, thus contributing to the mitigation of climate change over the next 15 years. An estimated 9,5 hectares of urban forest will be planted through these 380 trees. Furthermore, eight unemployed residents of Rietfontein Village received training as community educators, who will go door to door to spread awareness about the SAACI trees initiative. They will work with FTFA for one year to evaluate the growth and success of the trees.
Founded in 1987, the Southern African Association for the Conference Industry (SAACI) is a Section 21 Company and is the umbrella body of the conference and meetings industry of South Africa and is dedicated to maintaining and improving its levels of eciency and professionalism. Its members consist of Professional Conference Organisers (PCOs), Destination Management Companies, Event Management companies, hotels, conference venues, etc. SAACI is recognised as the ofcial body and mouth-piece of the conference industry by SA Tourism and government.
SAACI donates trees to Rietfontein Multipurpose Community Centre

The Northern Territories Branch of the Southern African Association for the Conference Industry (SAACI) has donated 380 trees to the residents of Rietfontein Village near Diepsloot, north of Johannesburg. This follows the raising of funds for this
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ASSOCIATIONS
Serving with Mr. Sand as Ocers of the 2013 Site International Board are:
Immediate Past President: Alejandro Verzoub, President, AV Business & Communication, Buenos Aires, Argentina President Elect: Paul Miller, Managing Director, Spectra, London, United Kingdom Vice President Finance: Rhonda Brewer, Vice President, Group Business Manager, Sales, Maritz Travel Company, Fenton, Missouri, USA Vice President: Rajeev Kohli, Joint Managing Director, Creative Travel Pvt. Ltd., New Delhi, India Member at Large: Jim Adams, President, Performance Strategies, Inc., Indianapolis, Indiana, USA Managing Director: Allison Summers, Site and Site International Foundation, Chicago, Illinois, USA
ite is a global network of meetings and event professionals dedicated to delivering business results. The network of Site professionals brings bestin-class solutions, insights and global connections to maximize the business impact of motivational experiences regardless of industry, region or culture. Site serves as the source of expertise, knowledge and personal connections that will catapult and sustain professional growth, and help build the value of extraordinary motivational experiences worldwide. Site Introduces the 2013 Site International Board of Directors Site is pleased to introduce an experienced and geographically diverse group of incentive travel and motivational events industry leaders who will serve on the Site International Board of Directors eective 1 January 2013. New Board President David Sand, CEO of Uwin Iwin Incentives, South Africa, shared his vision for the year: The new year is an exciting one for Site as we celebrate our anniversary 40 years and forward. The vision of the original founders was to create a truly global community of incentive travel and motivational experiences professionals. The 2013 International Board of Directors represents most of the major world geographies. My goal as President is to ensure that these leaders bring to the table the diverse voices of Site members worldwide and that we work together to meet the needs and expectations of our global membership.
In August, Site members elected three members to join the Board, each for a three-year term. Those new Board Directors are:
Jonathan Richards, CMP, Northwest Sales Manager, Maui Jim Sunglasses, Grand Prairie, Texas, USA Annamaria Runi, CMP, President and CEO, Events In & Out S.R.L., Rome, Italy Pamela Shepherd, CEO, Distinctive Destinations, Suwanee, Georgia, USA
Continuing on the board are the following Directors:

Cherryl Brazier, Director Global Sales, Carlson Rezidor Hotel Group, Redondo Beach, California, USA Aoife Delaney, Regional Director of Sales, UK & Ireland, Ovation Group DMC, Dun Laoghaire, Ireland Liu Ping, CEO, China Star Professional Programs, Beijing, China Olga Navarro, Executive Director, ITB dmc, Barcelona, Spain Lulu Stribling, Director of Incentive Sales, The Ritz-Carlton Hotel Company, L.L.C., Chicago, Illinois, USA Jane E. Schuldt, CITE, CIS, Site International Foundation President; Founder and President, World Marketing Group Ltd., Minneapolis, Minnesota, USA To the two Directors who will be leaving the Board in 2013, Site expresses appreciation and gratitude for their leadership and service over the past two years: Mary MacGregor, Senior Director, Business Development North America, Carlson Wagonlit Travel Meetings & Events, Minnetonka, Minnesota, USA Jukka-Paco Halonen, Managing Director, Viada Oy Ltd., Helsinki, Finland Site Connects at EIBTM
- David Sand
32 | THE EV ENT
The new year is an exciting one for Site as we celebrate our anniversary 40 years and forward.
- David Sand
Site was pleased to wrap up another successful year of events at EIBTM last month. Thanks to its continued partnership with IBTM Global Events, Site provided valuable member networking, education and business opportunities in Barcelona, Spain, 27-29 November. The week started with a bang on Monday, 26 November at the Site Young Leader Reception, hosted by Barcelonas Hard Rock Cafe. Up-and-coming industry professionals gathered to build their business networks and enjoy camaraderie.
The vision of the original founders was to create a truly global community of incentive travel and motivational experiences professionals
RECEIVE OUR E-BOOKS
OPPORTUNITIES
2013 Awards Sustainable Development

Please ntries submit e ary bru by 28 Fe 2013
COMPETITIONS OPEN TO UFI MEMBERS AND NON-MEMBERS
Best reporting on sustainability Best reporting on sustainability is a competition theme created to promote and reward a company who has delivered best practice reporting by including full and transparent details of its economic, environmental and social activities. Best innovative environmental initiative. The second competition theme, Best innovative environmental initiative will celebrate those organizations that have focused on specific environmental actions and will recognise focused projects and innovation in their delivery. The following elements should be addressed in the competition application (applications must be provided on separate forms if you wish to enter both competitions): Best reporting on sustainability award: Applicants need to send their report, together with a short PowerPoint presentation in English (no longer than ten pages) which should highlight the following aspects: - Background: rationale, approach, planning & implementation; - Results: indicators and performance, challenges and achievements; - Communication aspects: stakeholder engagement, benefits; - Future plans. Best innovative environmental initiative award: Applicants must send a short summary in English (no longer than ten pages) briefly describing their initiative (no suggested format). Entries should be sent to sdaward@ufi.org before 28 February 2013. Entries are welcome from all exhibition related organisations: venues, organizers and/or, service providers. Evaluations will be based on both quantitative and qualitative results. The jury of the UFI Sustainable Development Committee is responsible for the selection of the winner of the award, which will be determined following a 3-step process: 1 All entries will be assessed. That step is scheduled for March 2013; 2 This assessment will lead to a shortlist of finalists (number to be decided by the jury) who will be asked to prepare a detailed PowerPoint presentation providing an in-depth description of their entry. This should be submitted to the jury by mid-May 2013; 3 The finalists will be invited to make a presentation to the jury during a oneday session scheduled on 21 May 2013, in Amsterdam (The Netherlands). A video conference service will be available for those who cannot attend in person. A general justification will be provided on request (with e.g. the average score result for all entries and for all finalists) but no detailed scores will be provided. The competition is open to both UFI members and non-members providing the entries are exhibition-related. Participation in these competitions is free for UFI members and incurs a 100 fee for nonmembers. For additional questions, please contact: Christian Druart, Secretary of the UFI Sustainable Development Committee sdaward@ufi.org The jury will be composed of the UFI Sustainable Development Committee members who agree to be part of the assessment process. No representative of a company entering the competition will be part of the jury.
AWARD OBJECTIVES
To reward and honour companies and professionals in the challenging area of sustainable development. To give the exhibition industry the opportunity to share best practices in the area of sustainable development. The finalists will: Have a permanent hyperlink to their website from www.ufi.org; and Gain significant press coverage in major international tradeshow publications, including UFI Info. In addition, the winner will: Be recognized in a specific UFI media release; Be part of the official programme of the 2013 UFI Focus Meeting on Sustainable Development scheduled on 12 December 2013 in Geneva (Switzerland); and Receive a complimentary participation for 2 persons to attend the 2014 UFI Focus Meeting of his choice (dates and locations to be announced).
34 | THE EV ENT
OPPORTUNITIES
UFI Education Award

Best In-House Education Programme Of the Year
Please submit entries by 8th of March 2013 gramme. The programmes evaluation and the results have to become visible in 2012.
Please ntries submit e arch by 08 M 2013
CRITERIA
COMPETITION OPEN TO UFI MEMBERS AND NON-MEMBERS

UFI Education Award 2013 17, rue Louise Michel 92300 Levallois-Perret, France Tel. : (33) 1 46 39 75 00 Fax : (33) 1 46 39 75 01 award@ufi.org www.ufi.org/educationaward You are invited to participate in the 2013 UFI Education Award competition! Show us what you can do by providing an entry on your Best In-House Education Programme of the year
The activity described in your entry must: Be an in-house education programme Have been implemented with visible results, Have a clearly defined objective, Address a defined target group, Be innovative and creative, Have measurable outcomes in 2012 The following questions should be addressed: 1 Objectives What were the objectives of your in-house education programme? To whom was the programme targeted? 2 Actions What measures did you take to reach these objectives? Which aspects of the education concept/ programme were implemented to obtain the objectives? What were the sequential steps that you took toward the final goal? What were the specific challenges faced? How were these overcome? 3 Results Were your objectives achieved? What were the benefits for your company and the target group(s)? In which area did the education programme help you to improve? What were the quantitative and/or qualitative effects on your educational activity? What else has been gained that wasnt expected?
All entries will be evaluated by the UFI Education Committee. The jury will select 3 finalists from the summaries received (no justification will be provided for the selection of the finalists or the winner.) The three finalists will be asked to prepare a detailed PowerPoint presentation providing an in-depth description of their entry, which they will be invited to present during the UFI Education Focus Meeting in April 2013. The winner of the 2013 Education Award will then be selected by the audience of the Education Focus Meeting. This competition is open to UFI members and non-members (exhibition organizers, operators of exhibition centres and service providers), on the condition that entries are exhibition-related. Participation in this competition is free-ofcharge for UFI members. Non-members are requested to pay 100 participation fee. All information regarding the entries submitted will be treated confidentially and will only be used for award selection purposes.
GUIDELINES
Your entry must relate to an in-house programme for educational and/or vocational purposes, related to the exhibition industry. It should be addressed to your employees or to the staff of your contracted service partners. The programme can be related to the following tasks: Management skills, operational skills, soft skills Intercultural competence Change management Induction programmes Entries submitted must describe an education or training programme which has been successfully implemented and measured in both quantitative and qualitative terms. Your entry must include the projects programme, the actions taken to reach those objectives and the results obtained. Please also describe the set-up and duration of the pro-
PRIZES
The winner will receive a complimentary registration for 2 persons to attend a UFI Focus Meeting or alternatively one registration for one of the next UFI Regional Seminar (2013, 2014); have a permanent hyperlink to their website from the UFI website; gain visibility at the UFI Congress and in the media.
OBJECTIVES
APPLICATION AND PROCEDURE

By 8th of March 2013 Please provide a brief description (maximum two pages) in English of your activity and email it to: award@ufi.org
To reward the best education programme within the global exhibition community in compliance with UFI competition criteria. To share innovative exhibition-related ideas on in-house education concepts and programmes. To honour professionals who have developed and implemented results-oriented educational and vocational activities.
| 35
Conference & Convention Centres

COMPANY
Abuja International Conference Centre (Nigeria) Arusha International Conference Centre (Tanzania) Cairo International Conference Centre (Egypt) Cape Town International Convention Centre (South Africa) CSIR International Convention Centre (South Africa) Durban International Convention Centre (South Africa) East London International Convention East London Centre (South Africa) Gaborone International Convention Centre (Botswana) Harare International Conference Centre (Zimbabwe) Hotel Continental Luanda (Angola) Jaoquim Chissano International Conference Centre (Mozambique) Lesotho Sun (Lesotho) Manthabiseng Convention centre (Lesotho) Mulingushi International Conference Centre (Zambia) Sandton Convention Centre (South Africa) Swami Vivekananda International Convention Centre (Mauritius) The Kenyatta International Conference Center (Kenya) Nairobi (+254 20 2247277 info@kicc.co.ke www.kicc.co.ke www.kicc.co.ke Pailles (+230) 206 0500 info@svicc.mu www.svicc.mu www.svicc.mu Sandton (+27 (0) 11 779 0000 scc.info@tsogosun.com www.saconvention.co.za www.saconvention.co.za Lusaka (+260) 211 291229 jkasia@micc.co.zm Maseru Maseru (+26) 62 224 3000 2232-6220 lesothosun@za.suninternational.com www.suninternational.com www.suninternational.com setlaba@yahoo.com www.visitlesotho.travel/travel/ www.visitlesotho.travel/travel/ conferences/manthabiseng conferences/manthabiseng www.micc.co.zm www.micc.co.zm Luanda Maputo (+244) (222) 334241 (+258) 21 48 63 95 geral@hotelcontinentalluanda.com Bookings@cicjc.gov.mz www.hotelcontinentalluanda.com www.hotelcontinentalluanda.com www.cicjc.gov.mz/en www.cicjc.gov.mz/en Harare (+263) 4 772 647 constancemu@rainbowtowers.co.zw www.rainbowtowers.co.zw www.rainbowtowers.co.zw Gaborone (+0) 92673912999 info@grandpalm.bw www.gicc.co.za www.gicc.co.za (27 (0) 43 709 5202 info@elicc.co.za www.elicc.co.za www.elicc.co.za Durban (+27 (0) 31 360 1000 sales@icc.co.za www.icc.co.za www.icc.co.za Pretoria (+27 (0)12 841 3884 icc@csir.co.za www.csiricc.co.za www.csiricc.co.za Cape Town (+27 (0) 21 410 5000 info@cticc.co.za www.cticc.co.za www.cticc.co.za Cairo (+20-2- 27538401 info@acg-itf.com www.cicc.egnet.net www.cicc.egnet.net Arusha (+255 0)27 250 3882 md@aicc.co.tz www.aicc.co.tz www.aicc.co.tz
DIRECTORY LISTINGS
REGION
Abuja
TELEPHONE
(+234) 9 4134670
EMAIL
Not Available
WEBSITE
www.abuja-icc.com www.abuja-icc.com
Advertisers
COMPANY
3D Design AIME Bidvest Premier Lounge Figure of 8 Gift Bucks Intercape IT & CMA Sandton Convention Centre South African National Convention Bureau TGCSA Tshwane Events Centre Johannesburg Gauteng +27 11 895 3000 +27 12 327 1487 feedback@tourismgrading.co.za ricky@tshwabac.co.za www.tourismgrading.co.za www.tshwane-events.co.za
REGION
Nationwide Australia Nationwide Cape Town Nationwide Nationwide China Gauteng Johannesburg
TELEPHONE
+27 11 608 1588 +61 2 9422 8735 +27 86 124 3247 +27 21 439 3329 +27 86 039 2737 +27 861 287 287 +65 6395 7575 +27 11 779 0000 +27 11 895 3000
EMAIL
conrad@3ddesign.co.za Not Available info@fo8.co.za geoff@giftbucks.co.za info@intercape.co.za itcmchina@ttgasia.com scc.info@tsogosun.com renette@southafrica.net
WEBSITE
www.3ddesign.co.za www.bidvestlounge.co.za www.fo8.co.za www.giftbucks.co.za www.intercape.co.za www.itcmchina.com www.saconvention.co.za www.southafrica.net
christiane.beck@reedexhibitions.com.au www.aime.com.au
36 | T HE EV ENT

Event Issue 1 Ebook 2013

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