Event Issue 3 Ebook 2013

Event
The
Issue 3 2013
Africas Leading Meetings Industry Magazine
Keeping the Business Events Industry Running
Innovations
Meetings Africa Expo Summit Africa
Also in this issue:
www.theevent.co.za Publisher: Lance Gibbons lance@lmeventmedia.co.za Executive Editor: Maya Kulycky maya@lmeventmedia.co.za Business Manager: Taryn Fowler taryn@lmeventmedia.co.za Sales Manager (SA): Tennyson Tandi tennyson@lmeventmedia.co.za Sales Manager (Outside SA): Shaun Ross shaun@lmeventmedia.co.za Sales and Marketing Assistant: Robyn-Lee Malan robynlee@lmeventmedia.co.za Head of Design: Jess Novotn jess@lmeventmedia.co.za Editorial Assistant: Danielle Illman danielle@lmeventmedia.co.za
CONTENTS
16
24
Expo Summit Report Event Greening Industry Moves
26
02 06 10 12 16 20 24 26 30 32 34 35 36
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www.th eeven t.co .za T H E EVEN T
| 01
NEWS
EXPO SUMMIT AFRICA

Focuses on Developing the Continent
by Lesley Stones
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heres a common refrain that Africas time is now, as the continent finally takes its place along the powerhouses of the more developed world. Yet the strongest message from delegates at Expo Summit Africa 2013 was that wishful thinking isnt going to achieve anything, and serious hard work is needed to turn the rhetoric into reality by making Africa open for business and attractive to investors. Speakers didnt hold back in criticising a lack of government support and a dearth of suitable venues as key issues hindering potential growth in the exhibitions industry. Political and economic instability, crime and a lack of infrastructure were other hurdles. The Expo Summit Africa at Sandton Convention Centre was the third annual event for members of the exhibition and trade show industry, and focused on Developing Africa as the Global Exhibition Destination. It was organised by Indian exhibition company Manch Communications in partnership with the Exhibition and Event Association of Southern Africa (EXSA.) The fact that a show held in Africa for Africans is organised by an Indian group might appear to confirm that not enough impetus is coming out of Africa itself. But Manch
managing director Kiran Mittal said that was simply because it needed a neutral third party to bring event organisers together. Theres so much competition among the local industry that if a local organises an Expo Summit people will think he has a vested interest. We are a neutral party so people are more receptive. Although the conference focused on developing Africa, even Manch doesnt stage any trade fairs in Africa apart from this one. Anyone venturing into Africa must analyse the size of the market and the level of competition, Kiran said. In some countries the venues are a problem, but Im sure that in the next five years the face of the African industry will have changed completely, because of this kind of event and the reach of international organisations who want to extend their business. Sandy Angus, Chairman of Montgomery Worldwide, rates the exhibition industry in the rest of Africa as less advanced than it was in Johannesburg 40 years ago. It wont take 40 years to catch up, but it will take effort, money, vision, government support and patience. Yet government support is needed. There is no government in Africa that cares about the exhibition industry, and thats a fundamental need if you are going to grow the in-
In some countries the venues are a problem, but Im sure that in the next five years the face of the African industry will have changed completely, because of this kind of event and the reach of international organisations who want to extend their business.
NEWS
dustry in any tangible way, he said. Its no fluke that Germany is the biggest country in the world for exhibitions, because the government and cities do a fantastic job of building them up. Governments here havent recognised thatTheres no support of any sort like building venues or recognising what exhibitions can bring to these states. Sandy believes only exhibitions highly relevant to Africa have any chance of succeeding, and that centres on mining, hospitality and tourism and education. Overall, creating successful exhibitions in Africa needs investors with the patience and pockets to take a long-term view. This market is growing relatively slowly in comparison with India, China and Turkey, which is where the international exhibitors are looking for fast growth. Youre not going to get that in Africa despite six of the 10 fastest growing economies being here, because theyre coming off a very low base. Reed Exhibitions was well represented on South Africas trade fair circuit for years until it pulled out in 2002. Now it is looking at getting back in again, said Nick Forster, the groups commercial director. Reed stages events in 42 countries, but its only African
presence is in Morocco. The main criteria for a company of Reeds size is that the market must be large enough to generate significant business, which rules out much of Africa. If we cant get the scale and the financial results to justify the management effort its not worth entering, Nick said. We left South Africa because we couldnt get the scale. Part of that problem was that foreign exhibitors didnt want to participate because of safety concerns. Reed makes its decisions by judging a countrys attractiveness and accessibility, in-
cluding consulting the World Banks Ease of Doing Business reports, GDP growth, the size of the population, the credit rating, and its potential as a regional hub from which to enter neighbouring countries. South Africa fares well in Reeds assessments, and could be re-established as a regional hub, with the core infrastructure based here and used to stage other events in neighbouring countries. I dont think we see South Africa as delivering the size of business we want but Sothern Africa could do that, Nick said. Small markets are never going to deliver the scale we need.
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NEWS
That might make Africa more suitable for development by local companies that dont have the overheads of a huge conglomerate. Natalie Naude, chief operating ocer of Three City Events, is looking at moving into other countries with the Baba Indaba show. Nothing is nalised, and success will largely depend on nding the right local partner. You have to nd the right model and the right people and the right market because something that works in South Africa might not work in the rest of Africa. You cant go in alone because there are cultural dierences in the way countries operate. Just because you know how to run an exhibition doesnt mean you know the market there. Natalie believes the show would work abroad because the growing middle class has a thirst to give their children the best, but she wont make a move without the right foreign partner.
German delegate Jorrit Plambeck was attending Expo Summit Africa for the rst time as the senior project manager with Fairpros, a trade fair marketer. Fairpros acts as an intermediary between an exhibition and a potential host venue or city, advising trade fair organisers on what to do and where to go. Im here to see how the market is developing and what support is on oer, and where we can co-operate, Jorrit said. The world is waking up towards Africa and asking what can we do and where is the right place? More investment is needed to get things moving in the right direction, said Jorrit, who sees most potential in the SADC and East African regions. He judges the suitability of cities and countries by their infrastructure such as venues, telecoms and hotels and their political and economic risk. That ruled out Zimbabwe, he said, despite its good infrastructure and talented people. The keynote speaker was Alioune Sall, an executive director of African Futures Institute.
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serious hard work is needed to turn the rhetoric into reality by making Africa open for business and attractive to investors.
He spoke broadly about Africas prospects, stressing that it is not a homogenous entity, but 54 countries with dierent characteristics. Alioune sounded a warning that the rise of Islamic militancy was threatening Africas future with barbaric acts overshadowing the liberal thinkers who valued tolerance. The most hopeful sign was a renewed interest from governments, the private sector and civil society in working together for transformation. Thats a dening moment in the trajectory of Africa because the relationships between those three sets of actors have been conicted in the past, he said. With regards to the exhibition industry, Alioune said the players must project an image of Africa as a success, not a failure. There was a need to improve the investment climate, and rms must work with each other for mutual strength and to project a better image overseas. During a panel discussion using prerecorded video clips, speakers voiced strong concerns about the lack of government support and the lack of decent venues across the continent. Craig Newman, CEO of Johannesburg Expo, led the discussion with panelists Raymond Burke of Johannesburg Expo Centre,
Stephan Kurzawaski, senior vice president of Messe Frankfurt Exhibition Centre, and John Thomson of Exhibition Management Services. They agreed South Africa had an excellent exhibitions industry, with knowledgeable players and world-class facilities. To the north lies an untapped void of opportunity, tempered with risks. The opportunities were right on the doorstep for South African players, although the industry was vulnerable to economic slumps that made exhibitors stay away. The panel agreed that political and economic instability, corruption and crime were major deterrents for investors. The panel agreed that industry members could positively inuence some of the negative perceptions, by enforcing global best practices including educating and mentoring younger people in the business and insisting on ethics and good corporate governance. The industry also needed to lobby governments more effectively to highlight the benets the exhibition industry brought to a country, Craig said. Industry players must also creatively seek niche opportunities that will work in Africa, including the trend towards all things green and ecofriendly, and consumer shows that target the growing middle class.
AIME
NEWS
niche event suppliers from the A-LIST Guide to exhibit; Visitors Appointment Diaries; and a careers stand created with inPlace Recruitment. Visitor Appointment Diaries: for the rst time, visitors to AIME had access to electronic appointment diaries to pre schedule appointments with their top choice of exhibitors. The Future Events Experience: a dedicated space on the show oor where the latest pioneering technology and innovations for the MICE industry was displayed and discussed with live demonstrations and presentations. AIME mobile app: for attendees to access all the event information they need prior to and during the show. The app included a full list of exhibitors, a detailed program, details of AIME Knowledge seminars, access to view appointment diaries, and maps to help navigate the show oor. Attendees were also able to join social media conversations via the app, oering additional networking opportunities online. AIME mobile concierge: a dedicated mobile number for attendees to text any questions they have about the show for an instant answer; from where the bathrooms are, right through to the topic of an upcoming education session or the stand number for an exhibitor. AIME Knowledge: a refreshed, two day education program, oering two streams with sixteen insightful sessions, with high prole speakers and industry experts leading discussions on a range of topics relevant to the meetings and incentives industry. inPlace Recruitment showcase: a dedicated space for recruitment and career advice provided by industry recruitment specialists, inPlace Recruitment. This initiative allowed attendees, including employers looking for candidates or professionals looking for their next opportunity, to connect on career opportunities as well as business. A List Open House: an area on the show oor, developed in partnership with event industry bible, the A LIST Guide, to give attendees access to smaller, niche suppliers featured in the Guide. The stand was a one-stop-shop for inspiration for upcoming functions.
Technology and Education Take Centre Stage
he Asia-Pacic Incentives & Meetings Expo (AIME) held from 26-27 February in Melbourne, Australia, showcased seven new initiatives developed in response to attendee feedback and industry trends. The new initiatives included: the Future Events Experience, a dedicated technology space on the show oor; a new mobile app; a mobile concierge; an expanded education program - AIME Knowledge; a dedicated area for
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NEWS
EVENT GREENING FORUM
Focus on
What is the importance of greening in the events industry?
Justin Hawes
What are your goals for 2013?
The Event Greening Forums goals for 2013 are to grow our membership base across the country, and to grow awareness about event greening, what it means and why it is important. - Justin Hawes, EGF Chair The focus of the EGF for the year ahead is to work closely with the founding members to promote the principles of event greening, as people are starting to grasp the importance of resource management. We aim to host training workshops, networking events and educational site visits to encourage active participation. Grace Stead, EGF Vice-Chair
Firstly, greening is important regardless of your industry, and not only for events. What makes events unique is the fact that they can be incredibly wasteful because they require temporary structures and temporary set-ups, which need to be transported etc. However, these are things that can be controlled by event organisers, venues and suppliers, and the Event Greening Forum exists to show the industry how this can be done. On a more positive note, exhibitions and events can be an efcient way to meet a lot of people with shared business needs and goals all in one place. This high concentration of relevant information can help delegates and visitors to reduce the environmental impact they would make if they went in search of the same business opportunities on their own. - Justin Hawes, EGF Chair The exhibition and events industry has a huge environmental footprint, but also has the potential to manage this to create social and environmental benets, as well as nancial savings. The bottom line is about eciency, and we cant keep on wasting our precious resources as we did in the past. Grace Stead, EGF Vice-Chair
Event Greening Forum at Meetings Africa
From booking the most direct ights possible for the international hosted buyers and media to the purchasing renewable energy to power the show, Meetings Africa 2013 aimed to minimize its negative impact on the environment and promote a positive social legacy for the local community. Meetings Africas commitment to greening initiatives reects a wider trend by South African Tourism, an early adapter of the global greening trend. Responsible tourism is playing a growing role in the development of the local tourism industry, and South African Tourism (SAT) continues to demonstrate its commitment to sustainability by incorporating sustainable practices. In 2013, Meetings Africa hired Steadfast Greening, an independent consultant, to compile an eco audit report of the event. The eco audit report is based on the principles of the Greenhouse Gas (GHG) Reporting Protocol, and is based on data gathered through interviews, on-site inspections and data capturing done before, during and after the event. The Event Greening Forum has assisted with the greening guidelines.
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The focus of the EGF for the year ahead is to work closely with the founding members to promote the principles of event greening, as people are starting to grasp the importance of resource management.
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31029
FEATURE
INDUSTRY MOVES
New Appointments at Strike Productions

Strike productions creative and technical support company to the events industry has announced new appointments within its team. Jacobus Le Roux has been promoted to General Manager, Natalie Vergie will be handling sales/marketing and the account management team has welcomed Bhans Scheomangal, Dave Tudor and Lee Reynolds to its ranks.
Sandton Convention Centre introduces new Sales and Marketing Manager
Neil Nagooroo has been named the new Sales and Marketing Manager at the Sandton Convention Centre (SCC). Nagooroo joins Neil Nagooroo the SCC with eight years experience with South African Tourism, which he joined as Logistics Manager in 2004. He was promoted to Supply Chain Manager in 2006 and then to Executive Project Manager in 2008. As Executive Project Manager at SA Tourism, Nagooroo was responsible for the organising and delivery of all SA Tourisms exhibitions, including the Tourism INDABA, the largest trade show in Africa. For this he developed marketing strategies to drive attendance gures, while also
managing the logistics, marketing plans, contract negotiation, and budget management on all projects. Through his experience at SA Tourism, Nagooroo has developed a key understanding of the South African tourism industry and how to market the country both domestically and internationally, making him an ideal candidate for his new position at Sandton Convention Centre. Says Mati Nyazema, Executive Director of Sandton Convention Centre, We are proud to bring on board such an accomplished and driven individual who aligns so closely with our area of expertise as well as our organisations internal ethos. Neil will be a strong asset as the SCC seeks to expand our footprint in international sales. We look forward to an extended and benecial relationship that will drive the Sandton Convention Centre to even greater heights.
From left: Dave Tudor, Lee Reynolds, Jacobus Le Roux, Natalie Vergie, Bhans Sheomangal
I Mmi
M Nl
The Sandton Convention Centre announced the death of Security Manager Mike Ndlovu on Wednesday 20th February 2013, as a result of injuries sustained during a fall. Mike Ndlovu was the Manager of Miktor Services, the onsite supplier of security services to the Sandton Convention Centre since the centre opened in 2000. Mike was a respected member of the meetings and exhibitions industry and he will be sadly missed.
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| 11
INNOVATIONS
FEATURE
Keeping the Business Events Industry Running By Lesley Stones
The CTICC won best medium-size stand at Meetings Africa 2013
Janna Gers Couto, a director of event management company The Hedgehog Event, says the top trends for the meetings industry are:
Meetings:
1 Technology, social media and hybrid 2 Green sustainable practices, and 3 Measuring return on investment and
value events
Janna believes companies can ensure their survival by understanding how to harness technological advancements, learning to use social media as a marketing tool, developing green sustainability practices, and by being able to measure the return and value their meetings produce. People who develop and deliver meetings
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o matter what product or service you are selling, the only way to keep it fresh and relevant is by continually honing it to meet market demand. Yet introducing change isnt always easy, particularly if you have a tried and tested formula that seems to keep people coming back for more. So The Event asked gurus in the Meetings, Incentive Travel, Conference, Exhibition/Event (MICE) industry to suggest trends and innovations that are emerging this year to instil new vigour in a sector thats competing for business against worldwide competitors.
People who develop and deliver meetings must gain new skills to meet the challenge posed by the rapid evolution and impact of technology.
must gain new skills to meet the challenge posed by the rapid evolution and impact of technology, which is changing how people communicate. Yet its vital to strike a balance between knowing how to use technology and not getting absorbed in it to the detriment of consumers and the experience they receive. Participants want to become more actively involved in meetings and are no longer passive bystanders, Janna says. We need to use technology and social media to extend participation and engagement. The future is in being able to integrate face-to-face events with a virtual component to create Hybrid Meetings. A hybrid event is a conference, workshop or other meeting that combines a live inperson event with a virtual online component. Hybrid events are becoming a popular way of increasing participation in traditional events at a relatively low cost. They also enable participation by people who might be unable to attend physically due to travel or time zone constraints, or through a wish to reduce the carbon footprint of the event, Janna says. Another form of hybrid event is the trend for unconferences. These are more open and participatory than traditional conferences where the content is driven by organisers or companies. At unconferences the delegates determine the direction of the content and have more say in what is delivered. That makes the meeting more participatory, especially if some speakers or delegates are attending virtually rather than face-to-face. No matter what innovations we use, we have to be able to measure their value, Janna says. Meetings and events still run the risk of being one of the first items cut from the budget in a gloomy economy. Being able to demonstrate value and measure return on objectives and investment will ensure the survival of your meetings.
Reg Caldecott
Austerity measures caused by the gloomy global economy have changed the Travel Incentive landscape considerably. Cost-cutting has sparked a demand for successful yet cost-effective travel incentives that deliver real return on investment, says Huw Tuckett, Managing Director of incentive solution company Uwin Iwin. One of the major trends is the need for defined cost containment, which has necessitated requests for destinations and resorts that offer fully
Incentive Travel:
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FEATURE
inclusive packages. Huw says. This is one of the reasons attributed to an increase in cruising as an option. As the average length of stay on the ground continues to average 4 - 5 nights, the need for direct flights has made city destinations more popular in destination selection, as well as those traditional destinations closer to home, he says. Travel incentives still require something special and unique to be included in the itinerary, which has produced some amazing creativity in the industry lately, he says. There is also a larger trend emerging for responsible tourism projects to be included in travel incentives. Corporate social investment initiates in the destination have become more prevalent, together with sustainable tourism ideas such as purchasing carbon credits to offset the carbon footprint of the trip. In a word, the major new trend emerging in the incentive travel industry is responsibility: responsibility to the budget, the participants, the destination and the planet. Responsible should not mean boring, of course, so the key is to offer event experiences and destinations that have a meaningful impact on the participants.
Going green and using technology more effectively are major trends affecting the conferencing industry, says Nina FreysenPretorius, Chairman of the Southern African Association for the Conference Industry (SAACI). With the advent of social media and the world becoming increasingly aware of the environmental changes, the printing of programmes and marketing collateral has been
Conferencing:
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Travel incentives still require something special and unique to be included in the itinerary, which has produced some amazing creativity in the industry lately.
replaced by mobile applications and the website, she says. This makes it possible for information to be updated and changed in real time, whilst cutting costs and not cutting trees! Nina has noticed that the financial and medical fraternities in particular have become very restrictive and prescriptive about attending events that involve travel. Thats a serious blow because these sectors have previously been big spenders. Gone are the days of that overseas all-expenses-paid sales trip - this has affected our industry and those specialising in this field, Nina says. Which makes the need for innovation more obvious than ever, even if the answers sometimes remain elusive.
Engagement will become the key differentiator in the exhibitions industry, says Nigel Walker, chairman of the Exhibition and Event Association of Southern Africa (EXSA). Technology applications (apps), and especially those developed for mobile devices, will help exhibitors and the organisers of exhibitions and conferences to achieve that, he believes. Apps have only made a superficial impact within the South African market and we have a lot of catch-up to do. The use, depth and breadth of use will explode over the next 18 months. About 10 million smartphones have been sold in South Africa, and Nigel estimates that smartphone penetration in the business sector must top 80%. It is not without reason that many, if not most, exhibitions have strategically realigned their focus from being row upon row of exhibition stands, to an
Exhibitions:
event that truly sets out to engage with all participants at all levels, he says. Organisers will invest significant resources to enable this engagement between exhibitors and other stakeholders and visitors. Nigel also expects to see an accelerated increase in the use of fabric printing as popular visual medium for exhibition stands, and he predicted that the Meetings Africa exhibition held in February would have seen at least 60% of the stands using fabric as their medium of choice. The initially higher printing cost is largely offset by the reusability and easy of transportability, in addition to the visual impact. The resulting quality has a high visible impact, especially when combined with imaginative lighting effects, he says. The use of LED lighting will also increase, Nigel says. To some extent because it is more environmentally acceptable, but largely because it is more robust as a building element and far more versatile. The decreasing unit costs will see LED lighting in many applications. The mood of a stand can change with lighting effects that are easily and con-
FEATURE
veniently controlled, changing the focus on different products or services on offer as required by the exhibitor, he says. Blink and you will be left behind! Design Indaba is susceptible to cuts in travel budgets, yet the figures are rising annually. Calling it the Design Indaba may be a misnomer now that so many other elements have been added, Ravi says, but design is the golden thread linking all the elements, including new media, fashion, crafts, film and a music festival. One innovation has been to simulcast the main plenary session live to venues in Johannesburg and Cape Town, and this year to Gabarone and Windhoek too. That allows more people to attend and be exposed to creative thinking for a reduced attendance fee. Creative thinking also extends to the line-up of speakers, including appearances by world-class chefs, musicians and architects. People think design is frivolous but they dont know about the commercial spin this platform has. There are 400 small and midsized businesses involved and thats a wonderful fillip for them. We speak the language of business and sponsors including MTN, Woollies and Naspers see the need to support it. They get global exposure and the traffic and the quality of who is sitting at the
conference really matters to them. Another innovation this year is to donate R1-million in prize money for the Your Street challenge, which asks designers what they can do in their street to put a smile on peoples faces. That takes creativity out of the galleries and puts it to work to serve the community, Ravi says. Dont wait for a multi-national to call you, your prime target could be your community. Break the normal business-to-business or businessto-consumer and let communities be your customers.
One event that never stays the same long enough to get stale is the Design Indaba, which is getting bigger and grander in spite of the recession. CEO Ravi Naidoo says three trends behind its growth are innovation, targeting the correct market, and making it count for more than a good day out. Its been going since 1995 and every year its fully renewed. Its all about the zeitgeist of the times, he says. There have been some amazing innovations and one thing that makes us different is that we have raised the standard of activism. We have built houses in squatter camps using proper architectural designs. That gives us creativity and credibility because its more than just an event, theres a sense of mission about the entire thing. Last year 52,000 people attended, making this the biggest design show in the world. Since 25% of attendees are international,
Events:
With the advent of social media and the world becoming increasingly aware of the environmental changes, the printing of programmes and marketing collateral has been replaced by mobile applications and the website.
FEATURE
ational Tourism Minister, Mr Marthinus van Schalkwyk delivered a powerful message at Meetings Africa 2013 - there is a great, untapped potential for the regional business events industry, and that potential would best be realised through partnerships and through working together to make Africa the worlds favourite conferences, meetings, incentives and exhibitions destination. The Advancing Africa Together theme of Meetings Africa this year was given substance, the Minister said, through a greater contingent of African exhibitors; in an African Association Day as a special event feature of Meetings Africa 2013; and in fresh resolve by the sector to make optimal use of the valuable business platform that Meetings Africa 2013 offers to negotiate, to partner and to do business. Global business event buyer numbers have grown by about 70 percent on last years numbers. The business events industry, already worth millions to the economy, has the potential to grow that contribution to R2.6 billion by 2017, the Minister told delegates at Meetings Africa 2013. Already, under the SANCBs growth strategy, a number of events have been
secured over the next few years that will attract more than 126 000 delegates to South Africa. The Minister congratulated the South African Convention Bureau on an excellent first year. When the entity was officially launched at Meetings Africa last year, he said, it announced a bold and ambitious growth strategy. Hard work and collaboration had borne fruit, he said. SANCB has laid a firm foundation for a bidding strategy that had already shown results. And the Win as One strategy that it has taken to the larger industry has united everyone to a common goal and vision for the destination. This Meetings Africa, that extends that vision and that strategy, gives all delegates, and the entire regional industry, a valuable opportunity to push forward in our quest to make southern Africa the worlds first choice destination for conferences, events, meetings and incentives. Its a prize thats waiting to be claimed. And its up to us to go out and get it. That sentiment was echoed by South African Tourism Board Member, Thebe Ikalafeng, who had delegates mesmerised and transfixed when he delivered his keynote address at the Meetings Africa gala dinner.
He delivered a strong message to all Meetings Africa 2013 delegates and the sector they represent: Our continent brims with ideas that inspire the world. We produce excellence here in Africa, and the time is ripe right now for each of us to take that excellence, take ownership of it and stand up to proclaim it loudly and proudly to the world. We can inspire the world. We do inspire the world already with our brilliance, he said. There is a celebration taking hold as this continent and its people grow in confidence. Its a celebration of identity. And its a celebration of culture. The economy of Africa is growing strongly, and the economies of the various African nations are growing strongly, too, he said. This Meetings Africa gives us all a fantastic platform to unite in our resolve and to bring fresh energy and passion to our work. Meetings Africa gives us each a platform to come together and to showcase our distinctiveness as business offerings, and as continent united, to the world. For here in Africa we offer a truly and uniquely unparalleled experience. Now, we invite the world to come and share it with us.
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Global business event buyer numbers have grown by about 70 percent on last years numbers.
SEEN
FEATURE
at Meetings Africa 2013
Kievits Kroon
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FEATURE
Having Your Say at Meetings Africa

The department of education in South Africa and other African countries should make universities understand the importance of engagement with the private sector that could result in third party income streams. That would make universities feel more of a need for public experience and stimulation of academics to bring events to South Africa Dirk Elzinga, Consultant Terrific bunch of students from all around South Africa, enjoying the pearls of wisdom presented by really great speakers. This kind of forum assists in developing their careers in the right direction, its terrific. David Sands, SITE Global President, commenting on the Future Leaders Forum
Good to hear about how associations should be run and the structure to support that, Great advice and outcomes to match the ultimate goal of advancing Africa Together. Megan Arendse, General Manager Commercial & Business Development, CTICC
A great platform to leverage business event opportunities. At the association meeting I noticed the buyers were of a good quality, which is the key ingredient for a great trade show. The gala dinner showed diversity and presented South Africa in a tangible way. It showed lekgotla in Africa. How lekgotla can be done, this is innovation at its best. Nonnie Kubeka, General Manager, Gauteng Tourism Authority Meetings Africa is a great platform for us to expose all that we are and can be to the Business Events sector. Lerisha Mudaliar, Western Cape Convention Bureau
So far its nice to see how everything comes together. Normally Im at a function and I see everything once its already put together. So to see everything built from scratch is really exciting. And at the end how everything comes together at an international affair. Leanne Margo, Sales Executive at Kievits Kroon Country Estate & Spa
Strong association diary, back to back meetings. Good leads that will turn into good business. Great potential to convert. Neil Nagooroo, Sales and Marketing Manager, Sandton Convention Centre
Hosted buyers are top notch. The exhibition has raised the bar, mostly designer stands, custom built, which showcases the industry in Africa at its nest level. Sue Gannon, General Manager, EXSA
The show has matured since the rst time I attended. The fact that we are selling ourselves as a continent, it is brilliant that we attract more people who want to buy Africa, not just South Africa. Muhammad Kahn, Managing Director, Tribal Meetings
The concept of Meetings Africa is wonderful and that they are investing so much in The Future Leaders Forum is so important for the industry in Africa. We need to encourage the brightest students to join the industry because companies need good people, so this is really important for the industry. Dale Hudson, Knowledge and Events Director, IMEX Group
18 | THE EV ENT
FEATURE
As Meetings Africa 2013 drew to a close at the Sandton Convention Centre, Johannesburg on Wednesday, 20 February 2013, organisers, hosts and delegates were unanimous: this was the Meetings Africa at which the continent came together to collaborate and to advance Africa together as the worlds premier business event host destination. By the end of the event, 2 884 delegates had come through the Meetings Africa 2013 turnstiles. There were 300 international, regional and local buyers in attendance at Meetings Africa 2013, 30 percent more than attended last year. It was really exciting to welcome these buyers to Meetings Africa 2013, says South African Tourism Chief Executive Officer, Mr. Thulani Nzima. Its very encouraging that so many buyers 78 percent of them were in attendance for the first time this year. It shows that interest in our region is really growing. An international standard buyers qualification process was implemented for the first time this year to ensure that only buyers who were serious about doing business were invited, and hosted, at Meetings Africa 2013. Mr. Nzima says, the high number of first time attendance of hosted buyers represents a potential of almost 62 000 delegates that could attend business events held in South Africa in the next 18 to 24 months.
venue. We were impressed with the quality of delegates, and with the very strong business focus of Meetings Africa 2013, he says, adding, we will be back next year, and we look forward to being introduced to even more South African corporate entities. Nzima says: Although Meetings Africa 2013 may be our best attended Meetings Africa ever, more important is the fact that this was a quality event. The show was attended by excellent hosted buyers who came here to do business. These buyers engaged with the regional product and trade and they are going to send large numbers of business events delegates to South Africa. Meetings Africa took a bold step forward this year to become an inclusive pan African business events platform. We are serious about advancing Africa together. In this respect, Meetings Africa 2013 was a triumph. Meetings Africa is hosted by the South African National Convention Bureau, an entity that was launched at Meetings Africa a year ago. Since its launch, the SANCB put a strategy in place to effect co-operation across the country and the region to win more business events for South Africa. The SANCB, with its destination partners have already secured 87 Association Conferences from now to 2017 that will attract about 190 000 business events delegates to South Africa and will contribute R2.6 billion for the economy.
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India was the market best represented by buyers with more than 30 buyers in attendance. There were 20 buyers from the USA and Canada; 13 from China, nine from Brazil and eight each from Germany and Russia. Buyers were also in attendance from Argentina, Australia, Belgium, the Czech Republic, France, Hungary, Lithuania, the Netherlands, Norway, Pakistan, the Philippines, Poland, Spain Sweden, the UAE, the UK and the Ukraine. Feedback from the exhibiting contingent is that this was a Meetings Africa that delivered on its promise to the industry to provide a platform rich in business opportunities. Business was brisk, and close to 9000 meetings were held over the two days. Dorcas Dlamini, Group National Sales Manager at Protea Hotels says the group had an absolutely fantastic Meetings Africa. Its been a great opportunity to learn more of trends defining global demand, she says. We have seen a lot of clients, and have been kept very busy. Its great that Meetings Africa is taking the step to becoming a pan-African event as this is our growing experience at the Protea Hotel group which clients increasingly want to experience more of the region and subcontinent. Dyson Banda, Assistant Director of Tourism at the Malawi Ministry of Tourism and Culture says Meetings Africa was a good and worthwhile investment for that destination. We made a number of very useful contacts from the global hosted buyer group, and I am certain good business will come from those meetings. The exhibitions electronic diary system worked very well. It helped us meet the right people at the right time to do the business we came here to do. We will definitely be back next year. Edwin Moamogoe of the Valley Lodge Spa in Magaliesberg says Meetings Africa 2013 was a great investment of time, in that he and his colleagues met many event and conference organisers, and generated good business for the
There were 300 international, regional and local buyers in attendance at Meetings Africa 2013, 30 percent more than attended last year.
EVENTS
March
GAUTENG HOMEMAKERS EXPO
28 Feb - 3 Mar Johannesburg, South Africa
CAPE GETAWAY SHOW

15-17 Mar Lourensford Wine Estate, Somerset West, South Africa
DECOREX
21-24 Mar Durban, South Africa
AITEC BANKING & MOBILE MONEY WEST AFRICA 2013

13-14 Mar Lagos, Nigeria 17-18 Mar Accra, Ghana
NABOOMSPRUIT WINDPOMPFEES
21-23 Mar Naboomspruit, South Africa
NWJ BRIDAL AND EVENT SHOW

1-3 Mar KwaZulu Natal, South Africa
THE GOOD FOOD AND WINE SHOW

23-26 Mar Cape Town, South Africa
SUCCESS SUMMIT SOUTH AFRICA 2013

02-03 Mar Sandton, South Africa
43rd NATIONAL CONGRESS OF OSSA 2013

LAND DIVIDED CONFERENCE 2013

CAPE TOWN, SOUTH AFRICA SOUTH AFRICAN SOCIETY OF ANAESTHESIOLOGISTS CONGRESS 2013
2-6 March Port Elizabeth, South Africa
INVENTORY MANAGEMENT AND STOCK CONTROL

14-15 Mar Johannesburg, South Africa
8th ANNUAL BROADBAND SUMMIT

THE GULF INCENTIVE, BUSINESS TRAVEL & MEETINGS EXHIBITION (GIBTM) 2013
25-27 Mar Abu Dhabi, UAE
7th AFRICA ECONOMIC FORUM

6 Mar Johannesburg, South Africa
INAUGURAL DIGITAL TV CONFERENCE

PHENOMENOLOGY AND ITS FUTURES

RETAIL WORLD AFRICA

1st WORLD CONFERENCE ON PERSONALITY

19-23 Mar Stellenbosch, South Africa
RAND SHOW 2013

28 Mar- 1 Apr Johannesburg, South Africa
CARDS AND PAYMENTS AFRICA

11 13 Mar Johannesburg, South Africa
OFFSHORE WEST AFRICA 2013

19-21 Mar Accra, Ghana
April
7th INTERNATIONAL CONFERENCE MATHEMATICS EDUCATION AND SOCIETY
2-7 Apr Cape Town, South Africa
INFECTING THE CITY 2013

MOBILE BANKING SOUTHERN AFRICA CONFERENCE & EXHIBITION

13-14 Mar Kempton Park, South Africa
Photograph Reg Caldecot
THE REACH TO RECOVERY INTERNATIONAL BREAST CANCER SUPPORT CONFERENCE

4th SULPHUR & SULPHURIC ACID 2013 CONFERENCE

3-5 Apr Rustenburg, South Africa
4th IT LEADERS AFRICA SUMMIT

14-15 Mar Sandton, South Africa
1st WEST AFRICA MICROFINANCE CONFERENCE

20 -22 Mar Accra, Ghana
SOUTH AFRICA INVESTMENT CONFERENCE

20 | THE EV ENT
EVENTS
THE WEDDING EXPO
06-07 Apr Northgate, South Africa
AFRISKY FORUM 2013

16-18 Apr Johannesburg, South Africa
ON-SITE POWER WORLD AFRICA

19th WESTERN AFRICA OIL, GAS AND ENERGY

22- 24 Apr Windhoek, Namibia
POWER & ELECTRICITY WORLD AFRICA

SOUTH AFRICAN FACILITIES MANAGEMENT ASSOCIATION

8-9 May Johannesburg, South Africa
4th GLOBAL FEED & FOOD CONGRESS

8-12 Apr Rustenburg, South Africa
COACHING AND MENTORING CONFERENCE 2013

CIO SUMMIT AFRICA 2013

8-10 May Hermanus, South Africa
OPEX AFRICA
CLOUD WORLD FORUM AFRICA

EMPOWERTEC AFRICA 2013

12th WORLD FEDERATION OF CHIROPRACTIC CONGRESS

10-13 Apr Durban, South Africa
DECOREX
WEDDINGWHIZ EXHIBITION
18-19 May Sandton, South Africa
SA CHEESE FESTIVAL
26-28 April Sandringham, South Africa
EAST AFRICA COM

21-22 May Nairobi, Kenya
ASSOCIATION OF SAVING AND INVESTMENT SA CONFERENCE

9-12 Apr Durban, South Africa
INTERNATIONAL CONFERENCE ON COMPUTER, ELECTRICAL AND SYSTEMS

2nd MAXIMISING AFRICAN PORT CAPACITY SUMMIT

22-23 May Durban, South Africa
SUSTAIN & BUILD AFRICA

LOW -COST HOUSING SOUTH AFRICA

18th COMMONWEALTH LAW CONFERENCE

INTERNATIONAL CONFERENCE ON MARINE AND ENVIRONMENTAL SYSTEMS

SATCOM AFRICA
34th INTERNATIONAL ASSOCIATION OF SCIENTIFIC AND TECHNOLOGICAL UNIVERSITY LIBRARIES

May
AFRICAN RENAISSANCE CONFERENCE
THE BROADCAST SHOW AFRICA

SUBMARINE NETWORKS WORLD AFRICA

GREEN IT SUMMIT AFRICA 2013

AFRICA HEALTH EXHIBITION AND CONGRESS 2013

WASTEX AFRICA
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22 | T HE EV ENT
w w w .t heev ent . c o. z a
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REGIONAL
SPOTLIGHT
Jess Novotn
WESTERN CAPE
Frs-Clas Desnai
thriving. Industry leaders are very optimistic about the destinations ability to strengthen its international reputation and aim to establishing it as the one of the top long-haul convention destinations. Information and communications technology (ICT) is one of the fastest-growing sectors in the province, and operations are being expanded to other provinces. The clothing and textile industry remains the most signicant industrial source of employment in the province.
24 | THE EV ENT
www. theevent . c o. z a
he Western Cape is situated on the south western tip of the African continent and is one of the nine provinces of South Africa. The province is also home to South Africas oldest city, Cape Town. The Western Capes natural beauty, cultural diversity, world-class wine and cuisine, makes the province one of the worlds greatest tourist attractions. The meetings, incentives, conferences and exhibition (MICE) industry in Cape Town and the Western Cape is organised, robust and
The Western Capes natural beauty, cultural diversity, world-class wine and cuisine, makes the province one of the worlds greatest tourist attractions.
REGIONAL
Jess Novotn
SPOTLIGHT
Key Venue
You Need to Know About
Getting to the Western Cape by Air
You can y directly to Cape Town International Airport from most major airports around the world. The city is also linked by rail and air to the rest of South Africa.
Population
More than 5.4 million people live in the Western Cape on 129 370 km of land (PGWC: Provincial Treasury - Provincial Economic Review & Outlook - PERO 2011).
Climate
The Western Cape experiences warm, dry summers, mild, moist winters and low summer rainfall. Near the coast, summer temperatures range from 15 C to 27 C. Inland temperatures are some 3-5 C higher. Winters (May to July) range from 7 C at night and rising to 18 C by day.
The Cape Town International Convention Centre (CTICC) is set to raise the citys meetings and event capacity through an expansion. The existing building oers 55 000 m of lettable space and the intention of the expansion is to increase this capacity by 49 000 m. The expansion is meant to raise the global prole of Cape Town as a premier meetings and events destination. Since opening its doors in 2003 the CTICC has attracted over 5 million delegates and visitors to Cape Town and has contributed to the creation of over 60 000 jobs. A recent feasibility report by economists from the University of Cape Towns Graduate School of Business that measured the possible impact of the expansion revealed that the centres contribution to national Gross Domestic Product (GDP) is expected to increase to over R 5.1 billion, while Gross Geographic Product (GGP) is expected to increase by R 1. 8 billion per annum by 2018. Job and opportunity creation has always been the driving force behind the CTICC and the expansion is set to signicantly raise the centres contribution to job creation to over 9000 jobs per annum by 2018.
Cape Town International Convention Centre The award winning Cape Town International Convention Centre (CTICC), located on Cape Towns northern foreshore, oers world-class facilities and innovative design. Among its many facilities are 2 auditoriums, top-of-therange technology and ergonomically designed seats with writing tablets. The auditoriums have seating capacities for 1 500 and 620 guests, respectively, complete with stages and screens, 6 translation booths and a projection rooms. There is 11 399 m of dedicated, column-free exhibition and trade show space. The exhibition halls are sub divisible and can be congured into separate venues for smaller exhibitions, banquets or conferences, with access to power, water and data connections. State-of-the-art audio visual equipment together with a solid sound and information technology infrastructure means the CTICC can oer packages of fully integrated technology solutions. In addition, the CTICCs commitment to becoming a leading environmentally sustainable convention centre has seen it take environmental responsibility in all facets of its operations and it has introduced innovative sustainable strategies to achieve its green goals.
Jess Novotn
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COUNTRY
SPOTLIGHT
TANZANIA
D e Sla n M
anzania is ocially known as the United Republic of Tanzania. It is bordered by Kenya and Uganda to the north; Rwanda, Burundi and the Democratic Republic of the Congo to the west; and Zambia, Malawi and Mozambique to the south. Tanzania boasts impressive tourist attractions thanks to 44% of the land area being covered with game reserves and national parks. There are 16 national parks, 29 game reserves, 40 controlled conservation areas and marine parks. Tanzania is also home to the famous Roof of Africa, the majestic Mount Kilimanjaro. Its no wonder that in 2012 the New York Times named Tanzania as the 7th destination among 45 top destinations in the world to visit. Tanzanias vast and colourful national history is lled with stories of struggle and triumph, victory and peace. Perched on the edge of the African continent, Tanzania is lled with warm sunny days whether you are on safari in the Serengeti plains or enjoying the tropical beaches of Zanzibar. The country is also home to the rare gemTanzanite. It is found only in the foothills of Mount Kilimanjaro.
NEWS
DRAGONFLY AFRICA
Showcase the best of South Africa at Meetings Africa 201 3
Meetings Africa USA Hosted Buyers farewell dinner at The Westcliff hosted by Mike Waller, Dragonfly Africa CEO (far right)
Jardin Roestorff 021 6 7 4 0646 Or jardin@filmeventmedia.co.za

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ragonfly Africa recently participated in Meetings Africa, and as part of this also invited some of our key clients to experience the destination. We understand that Africa can sometimes be a very difficult product to understand and experiencing it first hand helps everyone to feel the magic! As an exhibitor at Meetings Africa 2013, we had the opportunity of inviting and hosting hand-picked buyers on pre and post tours. We would really like to share some of their comments to emphasize our belief that Experiencing Truly is Believing. This could not have been done without the support of our loyal suppliers, who assisted us on delivering an amazing experience for our hosted buyers. Thank you so much for opening my eyes. now I get it! South Africa will now be more top of mind for group opportunities. I can see how to make it work, even under circumstances where I wouldnt initially have thought of the destination. I am eager to sell it! The experience will outweigh the long flight over and subsequent moving about. I can see that it is not a negative that the bush lodges are small,For and that the group will not feel split up by utilizing
more than one lodge. On a personal note, I think I now have Africa in my blood. Never before have I - every single day since returning - thought back on the amazing experiences, poured over my pictures, and longed to be back. I am truly appreciative for this, and I thank you. This is motivation, this is incentive I feel enthused to sell it. Loving South Africa and Dragonfly Africa! USA Ill like to take a moment to express my gratitude for giving me the opportunity to have this AMAZING travel experience. We were spoiled so much!!!! It has been very difficult to go back home We met so many people all of them so friendly and willing Its very difficult to describe the experience. You just have to live the experience and be surprised all the time. Argentina I would like to convey my deepest appreciation for such a wonderful trip which certainly showcased the amazing beauty of South Africa. I look forward to sending many passengers to South Africa. Australia Advertising Please Contact
As an exhibitor at Meetings Africa 2013, we had the opportunity of inviting and hosting hand-picked buyers on pre and post tours. We would really like to share some of their comments to emphasize our belief that Experiencing Truly is Believing
COUNTRY
SPOTLIGHT
All images www.stockfreeimages.com
Tanzanians enjoy a climate of freedom and value community, togetherness and a culture that binds each and every citizen within the country. This hospitality has transcended to those that visit this beautiful land. The Masaai and Swahili people that are synonymous with Tanzania are just two of the various groups that have built a reputation of togetherness, tolerance and hospitality. The tourist industry currently supports 27,000 jobs and generates 25% of Tanzanias foreign exchange. Tanzania received one million tourists by the end of 2012 and generated US$1.7 billion (about Sh2.7 trillion) in revenue. Tanzanias most well known tourist attractions are mainly located in Northern part of the country and include Mount Kilimanjaro. The Serengeti National Park is also famous worldwide and has spectacular seasonal migrations of
animals. The Ngorongoro Reserve is an extinct volcanic caldera with excellent game viewing from the crater rim. The reserve has large herds of wildebeest, zebra, lions and the endangered black rhinoceros. Tourism is also focused on the coast, especially the islands of Zanzibar, Pemba and Maa. Game shing and scenic tours are the main attractions within these islands.
KEY VENUES
Arusha International Conference Centre The AICC is located in Arusha and is the leading conference venue in Tanzania. Owned by the Government of Tanzania, It has a total of 10 meeting rooms which cater for conferences, workshops, seminars, and committee meetings, with a seating capacity of 10 to 1000 delegates. Most of these rooms are equipped with Simultane-
ous Interpretation Systems (SIS) which can handle up to 12 languages. This year the AICC will play host to two key events: the Global Maternal Health Conference 2013 (GMHC2013) and the 6th East African Petroleum Conference and Exhibition. The GMHC2013 is a technical conference for scientists, researchers, practitioners and policy-makers to network, share knowledge, and build on progress toward eradicating preventable maternal mortality and morbidity by improving quality of care. The GMHC2013 will feature up to 700 participants/presenters, 3 plenary sessions with leading maternal health experts, high-level government ocials and a gala event at the new Mt. Meru Hotel. The East African Petroleum Conference & Exhibition (EAPCE) is recognized globally as a leading international forum for those working in the petroleum sector. Participants include explorationists, researchers, investors, service providers, academia and nanciers. The conferences provide an excellent forum for the participants to exchange ideas and information about recent developments in the region, learn about new investment opportunities and share lessons that have been learnt.
POPULATION
46,912,768 GDP $73.5 billion
28 | T HE EV ENT
COMING UP
PRISM AWARDS
Say Many High Quality Entries Received
30 | T HE EV ENT
he quality of entries received for the PRISM Awards continues to improve year-on-year, according to the organisers and judges. With the deadline for entries for the 2013 Prism Awards now closed, the focus moves to judging the submissions received and deciding who will take the Gold. Commenting on the entries, one of the Chief Judges, Daniel Munslow says, Overall, there are a number of very strong entrants who are pushing the boundaries on execution and adopting a 360 degree approach to strategic communication. Munslow, who is Chief Communication Officer at Talk2us, adds: Planning and media relations are also strong points in a number of the entries received. There are also some extremely creative approaches to solving complex corporate communication briefs. The most hotly-contested category in this years Awards is once again Media Relations, with 18 entries received in this category. This is followed closely by Integration of Traditional and New Media - 16 submissions - and Social Media for PR, with 15 aspiring winners. The sharp increase in the number of entries received in Social Media for PR and Integration of Traditional and New Media mirrors the trend we see of social and new media being aligned and integrated into public relations campaigns, comments Chief Judge Marilyn Watson, a Partner at Cinnamon Communication. The number of entries received for Social Media for PR more than doubled this year, while submissions for the
Integration of Traditional and New Media category grew by 75%. The quality of submissions is good, and as judges we will be looking out for obvious measurable objectives, as well as key insights from research, adds Watson.
Overall, there are a number of very strong entrants who are pushing the boundaries on execution and adopting a 360 degree approach to strategic communication.
There is also strong competition in the Event Management and Financial Services and Investor Relations categories. Some of entries in these categories show strong creativity and innovation, says Munslow. Now in its 16th year, the PRISM Awards are presented to public relations and communication professionals who have successfully incorporated strategy, creativity and professionalism into public relations and communication programmes and strategies that showcase a successful public relations campaign. Anyone can enter business enterprises, associations, private institutions and government bodies are all eligible. Awards will be presented to companies that have successfully incorporated strategy, creativity and professionalism into their public relations initiatives. The PRISM Awards Ceremony will take place at the Hilton Hotel, Sandton, on Sunday 7 April 2013.
PRODUCT SHOWCASE
AFIs Mercedes Benz Fashion Week

Joburg to Unlock the Citys Fashion Potential
and London, says Ruby Mathang, MMC for Economic Development at the City of Johannesburg. These showcases of excellence in fashion design provide unprecedented opportunities to communicate a strong message that Joburg is well and truly open for global fashion design businesses, providing a unique lifestyle destination for fashion tourists and buyers. By taking MBFWJ 2013 to Newtown a modern, aspirational capital of art, fashion and design AFI aims to support the citys young and aspirational entrepreneurs. This event will help AFI engage with young up-andcomers by facilitating a skills exchange using AFI properties, specifically the AFI FastrackTM and AFI Next Generation initiatives. Moreover, holding this prestigious event in Newton will see a flood of urban trendsetters into the area, promoting it as a secure, attractive and commercially viable place to network. AFI Executive Chairperson, Dr. Precious Moloi-Motsepe says, My heart-felt belief, underpinned by research and market understanding, is that Africa holds the promise of a positive future for the production and consumption of luxury goods and fashion. Joburg, as more than Africas leading international business and networking hub, holds the key to this promise. The city is a world-class fashion and shopping destination and cultural centre and its designers are shining stars whose futures in the global market look increasingly bright.
From 7-9 March, African Fashion International (AFI), in partnership with Mercedes-Benz, hosts the Mercedes-Benz Fashion Week Joburg (MBFWJ) at Mary Fitzgerald Square in Newtown Cultural Precinct. This will reinforce Johannesburg as a world-class African city that serves as the global markets gateway into the continent. AFI seeks to further echo fashion as big business with a host of potential in South Africa by attracting the citys talented and successful designers. The line-up of designers this season, includes David Tlale, Thula Sindi, Suzaan Heyns and Fabiani. In cementing Joburgs role as a fashion capital, AFI is excited by its partnership with the City of Joburg. Partnering with AFI to host these leading fashion events puts Joburg on a global platform as a fashion industry leader, along with cities like Berlin, New York
PASSION FASHION
for
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ASSOCIATIONS
Expo Summit Africa

The Expo Summit Africa at Sandton Convention Centre (see page 2) was held for members of the exhibition and trade show industry. It focused on Developing Africa as the Global Exhibition Destination and was organised by Indian exhibition company Manch Communications in partnership with the Exhibition and Event Association of Southern Africa (EXSA.)
5th International Summer University

Attendees of the 5th International Summer University for Trade Fair Management (ISU) will have more in depth knowledge of what it takes to turn an idea into a successful trade fair. This years theme, From Innovative Ideas to Successful Products, will bring notable speakers from the trade fair sector, academic world and exhibition service industry together with trade fair managers from all over the world to discuss the development of innovative trade fairs and services. Cologne Universitys Institute for Trade Fair Management and UFI, the Global Association of the Exhibition Industry, will once again be organising this internationally focussed immersion workshop hosted by Koelnmesse. For any questions please contact: isu@ u.org
UFI Announces the Formal Creation of its Latin America Regional Chapter
UFI, the Global Association of the Exhibition Industry, has announced the creation of its Latin America Chapter as a complement to its existing European, Asia/Pacic and Middle East/Africa Chapters. In recognition of the growing importance of South America to the global economy and to the global exhibition industry, UFI President Xianjin Chen recently signed a formal Memorandum of Understanding with Andres Lopez Valderama, President of AFIDA, the Asociacin Internacional de Ferias de America. The two associations agree to work together to promote and support the mutual interests of the members of both organisations and to support the continued development of a successful and professional exhibition industry in the region. The creation of this new UFI Chapter will serve to promote closer ties and networking opportunities between Latin Americas leading exhibition companies and the international exhibition community. A meeting of UFI and AFIDA members and other Latin America exhibition related companies is planned to be held in Bogota on March 11.
32 | THE EV ENT
ASSOCIATIONS
Site CIS courses hosted in December 2012 in Chicago, Illinois, USA, and in Los Cabos, Mexico. The two-day live education programs included interactive learning sessions, workshop activities and an exam leading to the valued CIS designation. As a participant in Sites very rst CIS class, said Allison Summers, Managing Director of Site and the Site International Foundation, I can conrm my complete condence that this course will advance the quality and value of professional standards in the industry. The next certication course will be held 2021 March 2013 in Warsaw, Poland, and is supported in part by the Poland Convention Bureau. The certication program is open to all professionals who operate in this specialized segment of the meetings and events industry, including academic faculty and students majoring in the MICE and hospitality industry. To see full CIS program content and learn more about the certication visit www.sitecis. com.
SAACI Annual Congress and Exhibition 2013

The SAACI 2013 Annual Congress and Exhibition will take place at the Boardwalk Convention Centre on the Port Elizabeth beachfront from the 28th to 30th of July. The 2013 committee is calling for abstracts and encourages members to participate in the conference programme. This is an opportunity for members who have any industry related knowledge that they would like to share with fellow members. If you have any industry related knowledge you would to share with fellow members please submit an abstract. Delegates wishing to present an oral presentation are invited to submit an abstract for consideration and inclusion in the academic programme. Results must be clearly presented in the abstract and no late abstracts will be accepted. Abstracts must be submitted online click here by 29 March 2013. Please note the following deadline dates for presenters:
29 March 2013
Deadline for abstract submissions
15 April 2013
Feedback in terms of whether your submission has been accepted for inclusion in the 2013 SAACI Congress
15 May 2013
Registration and payment of registration fees to have been received by the Congress Secretariat
SITE Global Conference 2013

In 2013 SITE celebrates its 40th year as a global network of travel and event professionals, committed to motivational experiences that deliver business results. SITE will celebrate this corporate milestone in spectacular fashion during the Site Global Conference 2013 in Orlando from 7-10 December. The Conference will feature a number of new initiatives: Facilitate hosted-buyer groups to ensure a rich balance of buyer and supplier interaction Construct a student and Young Leader track to attract and engage with the industrys brightest new talent Deliver an educational program that covers the very latest global industry research and trends Oer core skills updates and accreditation Provide motivational speakers that will invigorate and inspire Site and their conference host, Visit Orlando, will showcase the best of Orlando motivational experiences with a blend of entertainment extravaganzas, networking opportunities and many post-conference tour options. Sites vision for their Global Conference is to be a true representation of their global membership in delegate attendance and diversity of content and engagement.
2830 July 2013

2013 SAACI Congress For further details please visit: http://www. saaci.co.za/news.asp
Site Recognizes 54 Industry Professionals with New Certied Incentive Specialist Designation
Site proudly introduces the rst recipients of the Certied Incentive Specialist (CIS) certication. This distinguished group includes participants of the inaugural Site CIS courses as well as Sites Certied Incentive Travel Executive (CITE) professionals who also met the criteria to earn the designation. The CIS program, developed by Site, is designed to give incentive travel professionals around the globe a greater understanding of the theory and practice of the creative and eective utilization of motivational travel programs to drive business results. Forty-one professionals participated in the
| 33
ACHIEVEMENTS
OASYS TRIP ADVISOR

African Pride Hotels and Protea Hotel
Three African Pride Hotels and a Protea Hotel have been named among the best hotels by country in South Africa and Kenya in the prestigious annual TripAdvisor Travelers Choice Awards that are voted for by millions of global travellers. The three South African hotels that made the Top 25 are all based in Cape Town and are: African Pride 15 on Orange Hotel #14 African Pride Crystal Towers Hotel & Spa #20 Protea Hotel North Wharf, Waterfront #21 In Kenya, the Tribe Hotel in Nairobi, which features in the African Pride Hotels portfolio, was ranked ninth and seventh in the country, in the Top Hotels and Luxury Hotels category respectively.
Oasys Further Reinforces International Partnership with GL Events

Oasys has strengthened its ties with international partner GL Events to incorporate its expertise in global best practice, as well as to create new investment opportunities for local operations and business opportunities abroad. As a consequence Oasys Innovations has adapted its identity to reect its globallyintegrated approach, and will from now be known as GL Oasys. Oasys management has, through a collaborative eort with top executives of GL Events, made structural changes to the local organisation to allow for better integration of skill and expertise. A vote of condence was conrmed in the appointment of Brian Kennedy to the international Board of Directors of GL events with its head oce in Lyon, France. As a consequence, Kennedy has relinquished his position as Chief Executive of GL Oasys. However,
Travelers Choice Awards
he will remain as Executive Chairman of the Board, providing strategic direction especially in terms of the companys growth initiatives. As a consequence, and with immediate eect, Mark Strydom, who held the position of Chief Operating Ocer for Oasys Innovations, will assume the position of Chief Executive for GL Oasys. Sameer Kahn, previously Chief Financial Ocer of Oasys Innovations, will continue his executive nancial duties with GL Oasys and will also serve as Financial Director on the Board of the new entity together with Kennedy, Strydom and executives from GL events.
Cape Grace Hotel

The Cape Grace Hotel in Cape Town, South Africa was voted the second-best hotel in the world by TripAdvisor. The Cape Grace Hotel in the V&A Waterfront has been voted the second-best hotel in the world, the best luxury hotel in Africa and the sixth on the continent for best service, according to TripAdvisors 2013 Travelers Choice Awards.
Godwana Game Reserve
AHA
AHA Awarded Full Management Contract for Gondwana Game Reserve
African Hotels and Adventures (AHA), the tourism property management business of Tourvests Accommodation and Activities, division has secured the full management contract for the properties on the award-winning Gondwana Game Reserve near Mossel Bay. The 11 000-hectare reserve, voted South Africas leading nature experience in the 2012 World Travel Awards, is the only fynbos reserve with free-roaming Big Five game. In addition to the Big Five, the reserve is also home to a many endangered species including the Cape mountain zebra, black rhino and black harrier.
34 | THE EV ENT
OPPORTUNITIES
JOBURG TOURISM ENTREPRENEUR AWARDS

Calling Enterprising Tourism Players!
Are you a mover and shaker in the tourism space? Then enter these awards to promote the best of Joburgs tourism players and enjoy publicity, guaranteed to ensure that your business continues thriving! Winners benet from substantial media exposure and business linkages. Previous winners include entrepreneur extraordinaire Jojo Tsheola of Tsheola Dinare Tours & Transfers, as well as Lindiwe Sangweni-Siddo, industry stalwart and business visionary. Enter online at: www.joburgtourism.com Entries close: 28 March 2013 Criteria for the Joburg Tourism Entrepreneur Award include: A minimum of three years operating in the tourism industry; Providing an innovative product or service in the Tourism Industry; Showing sustainability, growth and job creation potential; Providing excellent standard of service - worthy of being promoted as World Class to both local and international audiences; Oering benets to the community they operate in; Showing commitment to skills development initiatives for employees.
UFI MARKETING AWARD

You are invited to participate in the 2013 UFI Marketing Award competition!
Guidelines
Your entry must relate to a marketing activity or campaign undertaken with visible results in 2012 or 2013. Entries submitted must describe a concept, campaign or project which has been successfully implemented and measured in both quantitative and qualitative terms. Your entry must include the project objectives, the actions undertaken to reach those objectives and the results obtained. What were the specic challenges faced? How were these overcome? 3 - Results: Were your objectives achieved? What were the benets for your clients? Did the programme increase your revenues or have other measurable nancial impact? What were the quantitative and/or qualitative eects on your exhibition activity? This competition is open to UFI members and non-members (exhibition organizers, operators of exhibition centres and service providers), on the condition that entries are exhibition-related. Participation in this competition is free-ofcharge for UFI members. Non-members are requested to pay 100 participation fee. All information regarding the entries submitted will be treated condentially and will only be used for award selection purposes.
APPLICATION AND PROCEDURE
Criteria
The activity described in your entry must: Be a concrete exhibition industry-related activity Have been implemented with results in 2012 or 2013 Have a clearly dened objective Address a dened target group Be innovative and creative Have measurable outcomes in 2012 or 2013 (over a specied period of time if the activity is on-going) The following questions should be addressed: 1 - Objectives: What were the overall objectives of your exhibition industry-related marketing activity? What were your specic objectives vis-a-vis your target group? 2 - Actions: What measures did you take to reach these objectives?
By 30 May 2013 Please provide a brief description (maximum two pages) in English of your activity and email to: award@u.org All entries will be evaluated by the UFI Marketing Committee. The jury will select 3 nalists from the summaries received (no justication will be provided for the selection of the nalists or the winner.) Projects can only be submitted once for the UFI Marketing Award. The 3 nalists will then be asked to prepare a detailed PowerPoint presentation providing an in-depth description of their entry, which they will be invited to present during the UFI Marketing Committee meeting in September 2013. The winner of the 2013 Marketing Award will then be selected by the members of the UFI Marketing Committee. The winner will be asked to prepare a presentation on his/her Best Marketing Activity of the Year for presentation at the UFI Congress in Seoul (13 to 16 November 2013).
PRIZES
The winner will: Receive a complimentary registration for 2 persons to attend a UFI Focus Meeting in 2014 or alternatively one registration for a UFI Regional Seminar in 2014; receive one complimentary registration to the congress; have a permanent hyperlink to their website from the UFI website; gain visibility at the Congress and in the media.
OBJECTIVES
To reward the best marketing activity within the global exhibition community in compliance with UFI competition criteria. To share innovative exhibition-related ideas on marketing concepts and techniques. To honour professionals who have developed and implemented creative, results-oriented marketing activities. COMPETITION OPEN TO UFI MEMBERS AND NON-MEMBERS
| 35
Conference Organizers
COMPANY
ACE Event Management African Agenda, Conference Design & Management DMCs Egypt Event Event Focus Event Planners Egypt Exhibition Events Organizers Functions gh Image Promotions Kingfisher Conference Centre Leading Incentives and Events MSJ Events & Marketing Ltd Namibia Events Paarl Unlimited Ramel International Group RCA Conferencing Solutions Rwanda Events Shebelle Ethiopia Conference Services Splendid Creations The Best of Zambia Kenya Zambia Botswana Egypt KZN Egypt Kenya Ghana Zambia KZN Gauteng Nigeria Namibia Ghana Gauteng Rwanda Ethiopia
DIRECTORY LISTINGS
REGION
Nigeria Namibia
TELEPHONE
+441 902 428 766 +27 21 683 2934 +263 1343352 +202 3304 82 61 +27 21 671 9755 +27 12 216 6222 +254 20 268 8098 +233 302 851 325 +260 211 223 344 +27 31 502 2850 +27 11 022 9264 +0805 039 0263 +2640 61 253 464 +233 302 241 104 +27 11 487 3819 +250 788 309 330 +251 116 63 05 98 +254 726 54 3000 +260 955 051 035
EMAIL
info@ace-events.com not available botswana@cansaf.com mail@egyptevent.com team@eventfocus.co.za lamia@eventplannersegypt.com info@exhibitionevents.com info@functionsgh.com not available info@kingfisherconference.co.za info@li.co.za info@msjevents.com michelle@events.com.na info@paarl-unlimited.co.za ramel@ramelinternational.com robbie@rca.co.za info@rwandaevents.com yohannes.k@ethionet.et info@splendidcreations.co.ke hello@thebestofzambia.com
WEBSITE
www.ace-events.com www.africanagenda.com www.dmc.travel www.egyptevent.com/index.php www.eventfocus.co.za www.eventplannersegypt.com www.exhibitionevents.com www.functionsgh.com www.image-promotion.com www.kingfisherconference.co.za www.leadingincentives.co.za www.msjevents.com www.events.com.na www.paarl-unlimited.co.za www.ramelinternational.com www.rca.co.za www.rwandaevents.com www.ethioconference.com www.splendidcreations.co.ke www.thebestofzambia.com
Western Cape +27 21 876 2475
Security Services
COMPANY
Aalert Cops Security Systems Abloy - Capcom Ltd Absolute Security Ltd G4S Galea SMS Intersec Security Proguard Security Systems Lenz Technologies Limited Proton Security Services Ltd Rubicon Security Services Savuti Security Services Vanguard Security Vizuel Security
REGION
Ghana Kenya Kenya Zambia Egypt Rwanda Nigeria Nigeria Botswana Namibia Botswana Egypt South Africa
TELEPHONE
+27 24 415 2055 +254 412 312 876 +254 202 398 186 +260 211 244 832 +20 168 629 123 +250 788 309 017 +23 48 033 017 450 +018 964 328 +267 393 2281 +061 269 066 +263 317 0497 +20 1000 963 777 +27 21 555 0355
EMAIL
aalertcops@yahoo.com salesmsa@capcom.co.ke info@absolutesecurity.co.ke sales@zm.g4s.com contactmena@galea-group.com intersec@rwanda1.com info@lenztecs.com info@protonsecurity.com info@proguardsecuritysystems.com boffelli@rubiconsec.com not available not available info@vizual.org.za
WEBSITE
not available www.abloy.com/en/abloy/abloycom www.absolutesecurity.co.ke www.g4s.co.zm www.galea-group.comgalea-group http://www.intersec.co.rw www.lenztechnologies.com http://www.protonsecurity.com www.proguardsecuritysystems.com not available (www.namdirectory.com www.savutisecurity.com www.vanguard-security.com www.vizualsecurity.co.za
36 | T HE EV ENT
Insurance Companies
COMPANY
ACE Life Insurance Company Botswana Life Chartis Goldman Insurance Limited Metroploitan Namibia OUTsurance Phoenix Assurance Group SIC Ventures
DIRECTORY LISTINGS
TELEPHONE
+202 739 6700 +267 364 5100 +020 367 6000 +260 211 22 0316 +264 61 297 3039 +061 306 081 +250 0252 570331 +260 211 366 703 +233 302 780601 +234 1751 03778
REGION
Egypt Botswana Kenya Zambia Namibia Namibia Rwanda Ghana Nigeria
EMAIL
acelife.egypt@acegroup.com not available chartiskenya@chartisinsurance.com goldman@zamnet.zm ambandi@metropolitan.com.na not available info@phoenixrwanda.com ho@picz.co.zm not available info@ventures-africa.com
WEBSITE
www.acelifemea.com www.botswanalifeinsurance.com www.chartisinsurance.com www.goldman.co.zm www.metropolitan.com. www.outsurance.co.za www.phoenixassurancegroup.com www.picz.co.zm www.sic-gh.com www.ventures-africa.com
Professional Insurance Company Zambia
Medical Services
COMPANY
B.E Medical Services Nigeria CURE Ethiopia Emergency Medical Service Interhealth Mediclinic Windhoek Ministry of Medical Services Republic of Rwanda Ministry of Health SA Red Cross Air Mercy Service Speciality Emergency Services KZN Zambia +861 267 267 +097 777 0305 +233 307 032 133/4 afzal@ams.org.za med@zamnet.zm info@sgmcltd.com www.ams.org.za www.ses-zambia.com www.sgmcltd.com
REGION
Nigeria Ethiopia Botswana Egypt Namibia Kenya Rwanda
TELEPHONE
+23 480 332 21601 +251 111 237767 +267 390 1601 +27 11 622 8010 +21 809 6500 +25 420 71 7077 +25 057 7458
EMAIL
bemedicalservicesng@gmail.com info@cure.org enquiries@mri.co.bw contactassist@interhealth.net available on website rongaiortho@gmail.com info@moh.gov.rw
WEBSITE
www.bemeicalservice.gnbo.com.ng www.cure.org/hospitals/ethiopia/ www.mri.co.bw www.interhealth.co.za www.mediclinic.co.za www.medical.go.ke www.moh.gov.rw
Sweden Ghana Medical Centre Ltd. Ghana
Advertisers
COMPANY
Durban International Convention Centre Scan Display Solutions Figure of 8 Intercape Oasys Innovations Sandton Convention Centre Leading Incentives Melau Tours The Boardwalk Casino East London International Convention Centre TGCSA SA National Convention Bureau Party Design City Of Tshwane Moses Mabida Stadium Expo Centre Walkabout Africa +2711 8953000 +27 11 235 4663 +27 11 538 7240 +27 21 358 9999 +27 31 717 2601 +27 11 493 1920 + 255 683 556 177 feedback@tourismgrading.co.za tebogo.phefo@umww.com Janet@partydesign.co.za customercare@tshwane.gov.za cathy@dreamroom.co.za karabo@expocentre.co.za sales@walkaboutafricansafaris.com www.tourismgrading.co.za www.tourismgrading.co.za www.partydesign.co.za www.tshwane.gov.za www.mmstadium.com www.expocentre.co.za www.walkaboutafricansafaris.com +27 11 447 4777 +27 21 439 3329 +27 21 380 4444 +27 11 210 2500 +27 11 779 0000 +27 11 463 0759 + 255 718 315 333 +27 41 507 7777 +27 43 705 5044 pippa@scandisplay.co.za dwain@fo8.co.za andries@intercape.co.za aneliam@oasys.co.za vino.pillay@tsogosun.co.za geoff@giftbucks.co.za info@melautours.com boardwalk@za.suninternational.com info@premierhotels.co.za www.scandisplay.co.za www.fo8.co.za www.intercape.co.za www.oasys.co.za www.saconvention.co.za www.leadingincentives.co.za www.melautours.com www.suninternational.com www.premierhotels.co.za
TELEPHONE
+27 31 360 1000
EMAIL
Davidf@icc.co.za
WEBSITE
www.icc.co.za

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Event

Africas Leading Meetings Industry Magazine

Keeping the Business Events Industry Running

Meetings Africa Expo Summit Africa

Also in this issue:

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EXPO SUMMIT AFRICA

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Technology and Education Take Centre Stage

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EVENT GREENING FORUM

What is the importance of greening in the events industry?

What are your goals for 2013?

Event Greening Forum at Meetings Africa

250 x 177mm (The Event).pdf

ITS MORE THAN JUST GOLF

SA'S CAPITAL GOLFING TOURNAMENT THE ELS CLUB COPPERLEAF, CENTURION

RESOURCES RESOURCES && NETWORKING NETWORKING

AWARDS AWARDS && RECOGNITION RECOGNITION

Give your event the stature it deserves.

New Appointments at Strike Productions

Sandton Convention Centre introduces new Sales and Marketing Manager

COMING UP in the next issue

www.th eeven t.co .za T H E EVEN T

Keeping the Business Events Industry Running By Lesley Stones

The CTICC won best medium-size stand at Meetings Africa 2013

www.th eeven t.co .za T H E EVENT

www. theev ent . c o. z a

at Meetings Africa 2013

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Having Your Say at Meetings Africa

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CAPE GETAWAY SHOW

AITEC BANKING & MOBILE MONEY WEST AFRICA 2013

NWJ BRIDAL AND EVENT SHOW

THE GOOD FOOD AND WINE SHOW

SUCCESS SUMMIT SOUTH AFRICA 2013

43rd NATIONAL CONGRESS OF OSSA 2013

LAND DIVIDED CONFERENCE 2013

INVENTORY MANAGEMENT AND STOCK CONTROL

8th ANNUAL BROADBAND SUMMIT

7th AFRICA ECONOMIC FORUM

INAUGURAL DIGITAL TV CONFERENCE

PHENOMENOLOGY AND ITS FUTURES

RETAIL WORLD AFRICA

1st WORLD CONFERENCE ON PERSONALITY

RAND SHOW 2013

CARDS AND PAYMENTS AFRICA

OFFSHORE WEST AFRICA 2013

INFECTING THE CITY 2013

MOBILE BANKING SOUTHERN AFRICA CONFERENCE & EXHIBITION

THE REACH TO RECOVERY INTERNATIONAL BREAST CANCER SUPPORT CONFERENCE

4th SULPHUR & SULPHURIC ACID 2013 CONFERENCE

4th IT LEADERS AFRICA SUMMIT

1st WEST AFRICA MICROFINANCE CONFERENCE

SOUTH AFRICA INVESTMENT CONFERENCE

AFRISKY FORUM 2013

ON-SITE POWER WORLD AFRICA

19th WESTERN AFRICA OIL, GAS AND ENERGY

POWER & ELECTRICITY WORLD AFRICA

SOUTH AFRICAN FACILITIES MANAGEMENT ASSOCIATION

4th GLOBAL FEED & FOOD CONGRESS