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Confidentiality Agreement
The undersigned reader acknowledges that the information provided by _________________________ in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of _________________________. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader, may cause serious harm or damage to _________________________. Upon request, this document is to be immediately returned to _________________________. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities.
Table of Contents
1.0 Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 1.1 Objectives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 1.2 Mission . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Company Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 2.1 Company Ownership . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 2.2 Start-up Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Market Analysis Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.1 Market Segmentation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.2 Target Market Segment Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.3 Service Business Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.3.1 Competition and Buying Patterns . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Strategy and Implementation Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.1 Competitive Edge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.2 Sales Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.2.1 Sales Forecast . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.3 Milestones . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 5 6 6 6 7 7 8 9 9
2.0
3.0 4.0
5.0
6.0 7.0
Management Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 6.1 Personnel Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Financial Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.1 Important Assumptions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.2 Break-even Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.3 Projected Profit and Loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.4 Projected Cash Flow . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.5 Projected Balance Sheet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.6 Business Ratios . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 11 12 13 14 16 16
Highlights (Planned)
Sales
$100,000 $50,000 $0 ($50,000) 2001 2002 2003
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1.2 Mission
The Independent Choice Flick's mission is to provide the customer with independent, non commercial movies. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.
Table: Start-up Start-up Requirements Start-up Expenses Legal Stationery etc. Rent Other Total Start-up Expense Start-up Assets Needed Cash Balance on Starting Date Start-up Inventory Other Short-term Assets Total Short-term Assets Long-term Assets Total Assets Total Requirements Funding Investment Janet Other Total Investment Short-term Liabilities Accounts Payable Current Borrowing Other Short-term Liabilities Subtotal Short-term Liabilities Long-term Liabilities Total Liabilities Loss at Start-up Total Capital Total Capital and Liabilities $45,000 $0 $45,000 $0 $0 $0 $0 $0 $0 ($500) $44,500 $44,500 $300 $200 $0 $0 $500 $28,800 $0 $0 $28,800 $15,700 $44,500 $45,000
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Start-up
$45,000 $40,000 $35,000 $30,000 $25,000 $20,000 $15,000 $10,000 $5,000 $0 Expenses Assets Investment Loans
3.0 Services
ICF will provide Eugene will an alternative movie rental store, a service that is not yet offered in Eugene. The current offerings of typical rental stores are based on popular, commercial releases. There is a market for alternative releases, evidenced by the popularity of the Bijou Arts Cinema which shows this exact genre of movies in a first run movie theatre format. In essence, ICF will be the home extension of the Bijou.
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Under 30 Over 30
Table: Market Analysis Market Analysis Potential Customers Under 30 Over 30 Total Growth 12% 9% 10.70% 2001 36,000 28,500 64,500 2002 40,320 31,065 71,385 2003 45,158 33,861 79,019 2004 50,577 36,908 87,485 2005 56,646 40,230 96,876 CAGR 12.00% 9.00% 10.70%
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People make video rental decisions based on a few factors, typically selection and convenience. If they want selection of the latest and most popular movies they go to the gorillas. If they do not rent movies that often and are more interested in convenience then they might visit the local video store.
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Under 30 Over 30
Table: Sales Forecast (Planned) Sales Forecast Sales Under 30 Over 30 Total Sales Direct Cost of Sales Under 30 Over 30 Subtotal Direct Cost of Sales 2001 $63,293 $51,190 $114,483 2001 $22,153 $17,917 $40,069 2002 $115,476 $85,475 $200,951 2002 $40,417 $29,916 $70,333 2003 $135,214 $95,878 $231,092 2003 $47,325 $33,557 $80,882
5.3 Milestones
ICF will have several milestones early on: 1. 2. 3. 4. Business plan completion. This will be done as a roadmap for the organization. While we do not need a business plan to raise capital, it will be an indispensable tool for the ongoing performance and improvement of the company. Set up the store. Revenues of $50,000. Achieve 55% rental usage per day.
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$0
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Break-even Analysis
$10,000
$5,000
$0
($5,000)
Table: Break-even Analysis Break-even Analysis: Monthly Units Break-even Monthly Sales Break-even Assumptions: Average Per-Unit Revenue Average Per-Unit Variable Cost Estimated Monthly Fixed Cost 1,612 $9,674 $6.00 $0.48 $8,900
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Cash (Planned)
$30,000 $25,000 $20,000 $15,000
Cash Balance
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$114,483 $0 $114,483 $0 $0 $0 $0 $0 $0 $0 $0 $114,483 2001 $6,268 $75,210 $49,147 $130,624 $0 $0 $0 $0 $0 $0 $0 $0 $130,624 ($16,141) $12,659
$200,951 $0 $200,951 $0 $0 $0 $0 $0 $0 $0 $0 $200,951 2002 $9,661 $90,390 $83,018 $183,070 $0 $0 $0 $0 $0 $0 $0 $0 $183,070 $17,881 $30,540
$231,092 $0 $231,092 $0 $0 $0 $0 $0 $0 $0 $0 $231,092 2003 $10,891 $90,390 $96,591 $197,872 $0 $0 $0 $0 $0 $0 $0 $0 $197,872 $33,220 $63,760
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Appendix
Appendix Table: Sales Forecast (Planned) Sales Forecast Sales Under 30 Over 30 Total Sales Direct Cost of Sales Under 30 Over 30 Subtotal Direct Cost of Sales
Jan $0 $0 $0 Jan $0 $0 $0
Feb $0 $0 $0 Feb $0 $0 $0
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Appendix
Appendix Table: Personnel (Planned) Personnel Plan Janet Part-time employee Part-time employee Part-time employee Full-time employee Total Payroll Total People Payroll Burden Total Payroll Expenditures Jan $2,000 $0 $0 $0 $0 $2,000 1 $300 $2,300 Feb $2,000 $0 $0 $0 $0 $2,000 1 $300 $2,300 Mar $2,000 $900 $900 $900 $0 $4,700 4 $705 $5,405 Apr $2,000 $900 $900 $900 $0 $4,700 4 $705 $5,405 May $2,000 $900 $900 $900 $1,800 $6,500 5 $975 $7,475 Jun $2,000 $900 $900 $900 $1,800 $6,500 5 $975 $7,475 Jul $2,000 $900 $900 $900 $1,800 $6,500 5 $975 $7,475 Aug $2,000 $900 $900 $900 $1,800 $6,500 5 $975 $7,475 Sep $2,000 $900 $900 $900 $1,800 $6,500 5 $975 $7,475 Oct $2,000 $900 $900 $900 $1,800 $6,500 5 $975 $7,475 Nov $2,000 $900 $900 $900 $1,800 $6,500 5 $975 $7,475 Dec $2,000 $900 $900 $900 $1,800 $6,500 5 $975 $7,475
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Appendix
Appendix Table: General Assumptions General Assumptions Short-term Interest Rate % Long-term Interest Rate % Tax Rate % Expenses in Cash % Personnel Burden % Jan 10.00% 10.00% 25.00% 10.00% 15.00% Feb 10.00% 10.00% 25.00% 10.00% 15.00% Mar 10.00% 10.00% 25.00% 10.00% 15.00% Apr 10.00% 10.00% 25.00% 10.00% 15.00% May 10.00% 10.00% 25.00% 10.00% 15.00% Jun 10.00% 10.00% 25.00% 10.00% 15.00% Jul 10.00% 10.00% 25.00% 10.00% 15.00% Aug 10.00% 10.00% 25.00% 10.00% 15.00% Sep 10.00% 10.00% 25.00% 10.00% 15.00% Oct 10.00% 10.00% 25.00% 10.00% 15.00% Nov 10.00% 10.00% 25.00% 10.00% 15.00% Dec 10.00% 10.00% 25.00% 10.00% 15.00%
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Appendix
Appendix Table: Profit and Loss (Planned) Pro Forma Profit and Loss Sales Direct Cost of Sales Other Total Cost of Sales Gross Margin Gross Margin % Operating Expenses: Advertising/Promotion Miscellaneous Payroll Expense Payroll Burden Depreciation Leased Equipment Utilities Insurance Rent Contract/Consultants Total Operating Expenses Profit Before Interest and Taxes Interest Expense Short-term Interest Expense Long-term Taxes Incurred Extraordinary Items Net Profit Net Profit/Sales Jan $0 $0 $0 -----------$0 $0 0.00% $200 $0 $2,000 $300 $256 $0 $150 $150 $850 $0 -----------$3,906 ($3,906) $0 $0 $0 $0 ($3,906) 0.00% Feb $0 $0 $0 -----------$0 $0 0.00% $200 $0 $2,000 $300 $256 $0 $150 $150 $850 $0 -----------$3,906 ($3,906) $0 $0 $0 $0 ($3,906) 0.00% Mar $6,700 $2,345 $0 -----------$2,345 $4,355 65.00% $200 $0 $4,700 $705 $256 $0 $150 $150 $850 $0 -----------$7,011 ($2,656) $0 $0 $0 $0 ($2,656) -39.64% Apr $7,506 $2,627 $0 -----------$2,627 $4,879 65.00% $200 $0 $4,700 $705 $256 $0 $150 $150 $850 $0 -----------$7,011 ($2,132) $0 $0 $0 $0 ($2,132) -28.41% May $8,160 $2,856 $0 -----------$2,856 $5,304 65.00% $200 $0 $6,500 $975 $256 $0 $150 $150 $850 $0 -----------$9,081 ($3,777) $0 $0 $0 $0 ($3,777) -46.29% Jun $9,083 $3,179 $0 -----------$3,179 $5,904 65.00% $200 $0 $6,500 $975 $256 $0 $150 $150 $850 $0 -----------$9,081 ($3,177) $0 $0 $0 $0 ($3,177) -34.98% Jul $9,931 $3,476 $0 -----------$3,476 $6,455 65.00% $200 $0 $6,500 $975 $256 $0 $150 $150 $850 $0 -----------$9,081 ($2,626) $0 $0 $0 $0 ($2,626) -26.44% Aug $11,061 $3,871 $0 -----------$3,871 $7,190 65.00% $200 $0 $6,500 $975 $256 $0 $150 $150 $850 $0 -----------$9,081 ($1,891) $0 $0 $0 $0 ($1,891) -17.10% Sep $12,112 $4,239 $0 -----------$4,239 $7,873 65.00% $200 $0 $6,500 $975 $256 $0 $150 $150 $850 $0 -----------$9,081 ($1,208) $0 $0 $0 $0 ($1,208) -9.98% Oct $14,999 $5,250 $0 -----------$5,250 $9,749 65.00% $200 $0 $6,500 $975 $256 $0 $150 $150 $850 $0 -----------$9,081 $668 $0 $0 $0 $0 $668 4.46% Nov $16,623 $5,818 $0 -----------$5,818 $10,805 65.00% $200 $0 $6,500 $975 $256 $0 $150 $150 $850 $0 -----------$9,081 $1,724 $0 $0 $0 $0 $1,724 10.37% Dec $18,308 $6,408 $0 -----------$6,408 $11,900 65.00% $200 $0 $6,500 $975 $256 $0 $150 $150 $850 $0 -----------$9,081 $2,819 $0 $0 $0 $0 $2,819 15.40%
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Appendix
Appendix Table: Cash Flow (Planned) Pro Forma Cash Flow Cash Received Cash from Operations: Cash Sales From Receivables Subtotal Cash from Operations Additional Cash Received Extraordinary Items Sales Tax, VAT, HST/GST Received New Current Borrowing New Other Liabilities (interest-free) New Long-term Liabilities Sales of other Short-term Assets Sales of Long-term Assets New Investment Received Subtotal Cash Received Expenditures Expenditures from Operations: Cash Spent on Costs and Expenses Wages, Salaries, Payroll Taxes, etc. Payment of Accounts Payable Subtotal Spent on Operations Additional Cash Spent Sales Tax, VAT, HST/GST Paid Out Principal Repayment of Current Borrowing Other Liabilities Principal Repayment Long-term Liabilities Principal Repayment Purchase Other Short-term Assets Purchase Long-term Assets Dividends Adjustment for Assets Purchased on Credit Subtotal Cash Spent Net Cash Flow Cash Balance Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
$0 $0 $0
$0 $0 $0
$6,700 $0 $6,700
$7,506 $0 $7,506
$8,160 $0 $8,160
$9,083 $0 $9,083
$9,931 $0 $9,931
$11,061 $0 $11,061
$12,112 $0 $12,112
$14,999 $0 $14,999
$16,623 $0 $16,623
$18,308 $0 $18,308
0.00%
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Appendix
Appendix Table: Balance Sheet (Planned) Pro Forma Balance Sheet Assets Short-term Assets Cash Inventory Other Short-term Assets Total Short-term Assets Long-term Assets Long-term Assets Accumulated Depreciation Total Long-term Assets Total Assets Liabilities and Capital Accounts Payable Current Borrowing Other Short-term Liabilities Subtotal Short-term Liabilities Long-term Liabilities Total Liabilities Paid-in Capital Retained Earnings Earnings Total Capital Total Liabilities and Capital Net Worth $0 $0 $0 $0 $0 $0 $45,000 ($500) $0 $44,500 $44,500 $44,500 Jan $1,175 $0 $0 $1,175 $0 $1,175 $45,000 ($500) ($3,906) $40,594 $41,769 $40,594 Feb $1,175 $0 $0 $1,175 $0 $1,175 $45,000 ($500) ($7,812) $36,688 $37,863 $36,688 Mar $5,255 $0 $0 $5,255 $0 $5,255 $45,000 ($500) ($10,468) $34,032 $39,287 $34,032 Apr $3,706 $0 $0 $3,706 $0 $3,706 $45,000 ($500) ($12,600) $31,900 $35,605 $31,900 May $3,858 $0 $0 $3,858 $0 $3,858 $45,000 ($500) ($16,377) $28,123 $31,981 $28,123 Jun $4,221 $0 $0 $4,221 $0 $4,221 $45,000 ($500) ($19,554) $24,946 $29,167 $24,946 Jul $4,457 $0 $0 $4,457 $0 $4,457 $45,000 ($500) ($22,180) $22,320 $26,777 $22,320 Aug $4,887 $0 $0 $4,887 $0 $4,887 $45,000 ($500) ($24,071) $20,429 $25,315 $20,429 Sep $5,183 $0 $0 $5,183 $0 $5,183 $45,000 ($500) ($25,280) $19,220 $24,403 $19,220 Oct $6,621 $0 $0 $6,621 $0 $6,621 $45,000 ($500) ($24,611) $19,889 $26,510 $19,889 Nov $6,731 $0 $0 $6,731 $0 $6,731 $45,000 ($500) ($22,887) $21,613 $28,343 $21,613 Dec $7,262 $0 $0 $7,262 $0 $7,262 $45,000 ($500) ($20,068) $24,432 $31,694 $24,432
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