INTRODUCTION

OF

INDUSTRY

The introduction of soft drink was due to necessity of traveling particular in the absence of availability of reliable water. But meaning quietly changed with changing in time. It has become so, popular commodity fashion & habit instead of requirement of quenching thirst.

The first marketed soft drinks (non-carbonated) in the Western world appeared in the 17th century. They were made from water and

lemon juice sweetened with honey. In 1676, the Companies des Limonadiers of Paris was granted a monopoly for the sale of lemonade soft drinks. Vendors carried tanks of lemonade on their backs and dispensed cups of the soft drink to thirsty Parisians.

SOFT DRINK INDUSTRIES IN INDIA A soft drink is a non-alcoholic beverage. It is artificially flavored and contains no fruit or pulp. Indiawith population of more than 100 crores is potentially one of the largest consumer markets in theworld after China. The consumer market can be defined as the market for products and services thatare purchased by individuals as house holds goods for their personal consumption. Soft drink is atypical consumer product purchased by individuals to quench thirst and secondly for refreshment.Searching for the point of Indian soft drinks we first document on Gold Spot, this was the first brand soft drink in India. It was introduced by PARLE during later part of 40s.Cola giant, Coca-Cola was the first foreign

soft drink to be introduced in India in 1965, Coca-Cola make a very good beginning and dominated the whole scheme right from the word go. It (CocaCola) faced no competition at that time. COCA collaboration with PARLE INDIA LTD. The marketing people did not even receive to publicize Coca-Cola for it sold first like probability not-cakes. This extraordinary success of soft drinks can be attributed to the following factors:Absence of contemporary competitive brand. Euphoric image built up in the Western countries proceeded the entry into Indian Market; and Indians are very found by nature of foreign goods, services etc. due to prolonged foreign rules. Parle Exports (P) Ltd, later in 1970 introduced Limca, Lemony Soft drinks. Before Limca introduce, they had tentatively introduced Cola, Pepino, which they had to soon withdraw in the face of battering confrontation with Coca-Cola. Three of four groups of Indians companies who had the required production capacity started their own brands of Cola, Lemon, Orange, but failed to achieve their goal on a national basis. India always has love and hate relationship with MNCs which gave a significant opportunities to soft drink industries in India when Coca-Cola decided to windup its operation in 1977 rather than bowing to the Indian government insisting on: Dilution of equity, as the government felt that lots of foreign currency was being wasted. Manufacturing of the top-secret concentration in India. COLA entered India in the year 1993 In

Disclose of the chemical composition of the essence.This left a large vacuum in the popular soft drink market, and a vista was opened to any companywith the requisite, technical, marketing and organizational skills.The exit of Coca-Cola from India in 1977 accelerated the growth of several Indian Soft Drink. Newsoft drink in the form of Tetra pack entered the market among Frooti, Jump-In and Treetop were the prominent once. Till 1977 their equipped bottling plants and the Marketing network a longing to beof no use. It took them one year to develop new formula to survive and gradually came up withCampa, Lemon, Orange and Cola that order.However Parle, the pioneer in the soft drinks, blazed its way to national prominence with their product Thumps Up bearing the slogan Happy Days Are Here Again. This particular sloganhelped to win over the loyalists or addicts to Coca-Cola, who was in the state of Cola Shock or Cola Depression. Soon the Indian Soft drink industry started at a phenomenal rate, and all ParleProducts Gold Spot, Limca and Thumps Up became the brand leader in their own segment.In spite of all these, the drink market still has large gap, as claim by soft drink manufacturers. To fill these gaps there are many soft drinks concentrate and squashes flooded the market. The Indian softmarkets basically offered three flavours i.e. Orange, Lemon and Cola.

Carbonated

drinks:-

In the late 18th century, scientists made important progress in replicating naturally carbonated mineral waters. In 1767, Englishman Joseph Priestley first discovered a method of infusing water with carbon dioxide to make carbonated water which has 3.4 mg in the drink[5] when he suspended a bowl of distilled water above a beer vat at a local brewery in Leeds, England. His invention of carbonated water (also known as soda water) is the major

and

defining

component

of

most

soft

drinks.[6]

Priestley found that water treated in this manner had a pleasant taste, and he offered it to friends as a refreshing drink. In 1772, Priestley published a paper entitled Impregnating Water with Fixed Air in which he describes dripping oil of vitriol (or sulfuric acid as it is now called) onto chalk to produce carbon dioxide gas, and encouraging the gas to dissolve into an agitated bowl of water.[7] Another Englishman, John Mervin Nooth, improved Priestley's design and sold his apparatus for commercial use in pharmacies. Swedish chemist Torbern Bergman invented a generating apparatus that made carbonated water from chalk by the use of sulfuric acid. Bergman's apparatus allowed imitation mineral water to be produced in large amounts. Swedish chemist Jones Jacob Berzelius started to add flavors (spices, juices, and wine) to carbonated Soft water drink in the late bottling 18th century. industry:-

Over 1,500 U.S. patents were filed for either a cork, cap, or lid for the carbonated drink bottle tops during the early days of the bottling industry. Carbonated drink bottles are under great pressure from the gas. Inventors were trying to find the best way to prevent the carbon dioxide or bubbles from escaping. In 1892, the "Crown Cork Bottle Seal" was patented by William Painter, a Baltimore, Maryland machine shop operator. It was the first very successful method of keeping the bubbles in the bottle. The Coca Cola Company was incorporated in September 1919 under the laws of the State of Delaware and succeeded to the business of a Georgia Corporation with the same name that had been organized in 1892. Coca Cola Company is one of numerous competitors in the commercial beverages market. Of the approximately 53 billion beverage servings of all type of

consumed worldwide every day. Beverages bearing trademarks owned by or licensed to company account for approximately 1.5 billion. Coca-Cola, INTRODUCTION TO SOFT DRINKS IN INDIA:-

Gold Spot considered as the first soft drink, established 50 years ago before all empowering Coca-Cola entered the company to dominate the scene. It faced no competition and its euphoric image built up in western countries helped it get ready clientele & glamour. Parle export private ltd. should be regarded as the first Indian company introducing limca a lemon drink complimentary to their well entiemched Gold Spot in 1970 which got moderate success. However, before this, it had also introduced Cola-Pepino which was withdrawn in face tough competition from Coca-cola. Coca-Cola serves in India some of the most recalled brands across the world, which include names such as Coca-Cola, Diet Coke, Sprite, Fanta, along with the Schweppes product range. The acquisition of Thums Up brought some of the leading national soft drinks like Thums Up, Limca, Maaza, Citra and Gold Spot under its umbrella. To add to this, Kinley mineral water was launched in the year 2000.

Reference: http://seminarprojects.com/Thread-marketing-strategy-of-softdrink-industry-in-india#ixzz2ScPHBW7c

It all started with a vision of Shri Jayanti Prasad Jain of establishing supremacy over hygiene, quality, & economic viability and one of the most sophisticated and ultra modern group came into existence in Alwar, Rajasthan.

Jayanti Group, is known for its supreme quality & good taste, contain all the ingredients of international standard. Quality & purity makes us one of the leading industry in India and has captured a significant chunk of market share of Indian Industry. The company

follows global standards yet uses, economized methods to attain higher effectiveness. The products ranges at a very economical price.

The company has been awarded, ISO 9001:2000, ISO 14001:2004 & HACCP for complying with the higher global standards, titling Jayanti drinks a world class drink.

We, at Jayanti Group India know that success takes the work of talented and dedicated people like you, who are committed to making an impact every day.

A career with jayantigroup organization is intended to be an accumulation of challenging experiences over the course of many years with each experience contributing to the growth of the individual and organization.

Post Your Resume with Jayanti Group and we will soon revert to you when we have any suitable opportunity.

QUALITY , ENVIRONMENT & FOOD SAFETY POLICY We, the family of JAYANTI are truly committed and dedicated for processing of our quality food products to achieve total customer confidence & satisfaction through continual improvement in maximum possible safe & hygienic conditions by abiding all the applicable environmental legislations & regulations and following the requirements of international standards ISO 9001:2000, ISO 14001:2004 & HACCP (Codex) through the honest efforts of our

valuable employees and controlling & monitoring : (a) Chances of food safety hazards, (b) Proper sanitation habits, (c) Reducing natural resources consumption, (d) Prevention elements of pollution and (e) On time delivery. QUALITY , ENVIRONMENT & FOOD SAFETY OBJECTIVES:1. To reduce Rejection and rework level at all stages of processes by 2% annually. 2. To increase the customer satisfaction level by 5% every year. 3. To adopt and maintain the international standards ISO 9001 : 2000 & HACCP codex. 4. To maintain the sanitation & hygiene level as per the procedures. 5. To provide education & training to employee minimum period of 16-hours per aunnum. 6. To adopt latest technology to improve continually in our product quality. 7. To follow production planning process for improved 95% time bound deliveries. 8. To explore the possibilities of business promotion by 20% every year. 9. To conduct R&D to offer new and improved products to our valuable customers. 10. We will grow 100 trees annualy in our area.

List of brands according to available sizes are: Cola: - Available in 250 ml, 600 ml, 2 ltrs in Pet & 300 ml in Glass. Orange: - Available in 250 ml, 600 ml, 2 ltrs in Pet & 300 ml in Glass. Lemon: - Available in 250 ml, 600 ml, 2 ltrs in Pet & 300 ml in Glass. Jaljeera: - Available in 250 ml, 600 ml, 2 ltrs in Pet & 300 ml in Glass. Crystal lime: - Available in 250 ml, 600 ml, 2 ltrs in Pet & 300 ml in Glass.

Apple: - Available in 250 ml, 600 ml, 2 ltrs in Pet & 300 ml in Glass. Mango: - Available in 200 ml, 250 ml, 600 ml, 1.25 ltrs in Pet & 300 ml in Glass. Soda: - Available in 600 ml Pet. Manufactured using normal process. Water: - Available in 1 ltrs Pet. Manufactured using normal process.