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Introduction
This chapter outlines the key variables in this study, the research methods used to obtain the data for this study including a description of the sample framework, the method of data collection, and a brief outline of the research instrument. In addition to this, the response rate and survey time frame are also presented. As seen in Literature review, the author has used the secondary data in order to know more on this particular subject. However in this methodology chapter, the author will make use of primary research in to collect data according to the aims and objectives below. The aim of this study is to investigate the concept of investment among the demographics of Mauritian local residents The objectives of this study are: To explore the perception of Mauritian local residents with relation to investment To investigate the proportion of income Mauritian local residents invest in different avenues. To determine the factors that influence Mauritian local residents decisions behind their investment avenues. To investigate the type of investment avenues that Mauritian local residents favour
communication, the effectiveness of the different types of communication channels used and the existing barriers in the communication channels and process.
3.1.2 Stakeholders
Stakeholders are defined as groups of individuals who have a direct or indirect interest into the objectives and the running of the business and objectives (Riley. J et al 2012). For this study, the author has regrouped all the stakeholders which have a vital importance in the Tourism Planning Process. They are mainly the Residents, Tourism Entrepreneurs, Tourism Planners, Ministry of Tourism and Tourism Police.
of the secondary data were not reliable and was quite outdated as not so many researchers have been done in this field of study.
Thus it is to be noted that the design of the questionnaire was done specifically for the residents and the Small Tourism entrepreneur.
entrepreneur, tourism planners, Tourism Police and a representative of the Ministry of Tourism. The sampling technique used was the Quota sampling method. This method was chosen to facilitate the author to target its appropriate population. The population is segmented into mutually exclusive subgroups. Thus quota sampling is easier to organize, more reliable and less time consuming as compared to random sampling.
(male/female; yes/no) and ANOVA for those items with more than two groups. Linear regressions analysis was used to assess the relations between medium of communication and stakeholders, To correlate two variables the Pearsons test will be used. However in order to test whether the data collected are paired or not, the test Paired-T test will be conducted. Chi-square test was used to compare proportions among demographic groups and parent child concordance for relationships and sexual behaviors.. Linear regressions analysis was used to assess relationships between parental knowledge, level of comfort and frequency of talking to youth, and discordancy between parent and child in reported behaviors.
3.9 Data collection of the Survey (duration) 3.10 Pilot Testing 3.11 Ethical consideration
Taking into consideration the human subject in this study, the author has taken the care to respect and protect the rights of the respondents. This includes those who cannot refuse or give consent for
themselves and who may be vulnerable due to force or are under influence. Thus participation in this survey was made aware that it is voluntary and should be conducted only with the agreement of that person. World Medical Association (WMA) encourages researchers involving human subject to adopt the principles stated in this declaration. Every precaution has been taken in order to protect the privacy of the participants and confidentiality of their personal information and to minimize the impact of this study on their mental and social principles. The respondents must be informed of the aims and objectives of this study, reasons it is being conducted, the institutional affiliations of the author and any other relevant details of this study. A brief summary was placed at the start of each questionnaire. They must also be informed of their right to refuse at any time to participate into this survey. Any queries about the survey asked by the respondents should be answered. After ensuring the respondents have understood, the author will then ask the consent of the respondents before asking to fill the questionnaire or to interview them. The author has taken special care
that this research is being undertaken with the approval of the University and is according to the guidelines given.
Duration is an important factor which influences the research topic. If the duration will last longer the cost will be increased and same applies if the duration lasts earlier then the cost will be decreased. Before conducting any market research the author will need to know about the duration so as they will be able to evenly distribute their costs.
Lack of finance
The lack of finance is another factor which influences the research topic.
(1) Interviewer bias this may take place, especially with face-to-face interviews as the interviewer may have influence the respondents in replying to the questions (it should be noted though that care should be taken so that this does NOT happen but since totally excluding all bias is impossible, the percentage of error should not be ignored). (2) Exaggeration of answers by the respondents this may happen as not all respondents may give completely honest answers, for various reasons. (3) Poor response rate of self-administered questionnaires since part of the survey was carried out by using this method, the major drawback was that not every respondent selected returned fullycompleted questionnaires.
(4) There exist limitations associated with research projects that involves the theme of this study as well as involvement of the stakeholders in developing country
3.15 Summary
The methodology chapter envelops all the steps which are needed to conduct this research and through which data are being collected. The identified key variables are the Communication channels, the concerned stakeholders and finally the Tourism Planning Process. Bearing in mind of the Aims and Objectives of this study the author has conducted the research. A mixed method was used to facilitate the author to collect the data and has taken care to use the questionnaire and interview for the different stakeholders. The tests used for calculation of the data are the Spearmans test and Mann-Whitney. The sampling technique is Random Sampling. Special care was taken to adhere by the ethical considerations and guidelines.