Burning Platform Example A company floats off a slow backwater division, forcing it to compete without the shelter of the

parent company. An organization educates its workforce in business finance and shows its dire financial situation.

Challenge
Example A manufacturing managers challenges his team to break company records in building a new product at much reduced costs. He does not give them actual targets, but they set their own goals of halving normal assembly costs. Using concurrent engineering in collaboration with the design group and DFM (Design for Manufacturing) techniques, they reduce parts count by 80% and turn what would otherwise be a 6 hour assembly time into 30 minutes.

Evidence Example A organization shows its people its financial performance in a set of alarming graphs. A dissatisfied major customer is brought in to talk to the board.

Education Example A 3-day class is set up in process improvement in which people apply methods to a designed problem.

Coaches work with teams, supporting their process of change.

Management by Objectives (MBO) Example A company that is seeking to get people to work more collaboratively than individually gives its people objectives that they cannot achieve alone. There is no explicit requirement to work together, but the people soon find that they only way to succeed is to collaborate.

Visioning
Example A management team creates a vision of their company winning an industry award for excellence. This results in them setting up a small team to study what is needed, which leads to a program of change in which they improve significantly. When they win the award, it is secondary.

Setting Goals Set the person a goal or formal objective that requires them to change. Goal-setting may be used incrementally, where you set the person a goal to do something that forces them to let go of some small thing. Then you set a further goal and then one further again. In this way, you are getting the person to walk by focusing on one step at a time. Example A person is given a formal objective to redesign their working practices to come into line with new company regulations. A marketing manager is given the objective to introduce a new direct-sales method.

Refreeze
Burning Bridges
Example A company that is moving to a new low-cost operational model fires its high-cost sales force, sells it's fancy headquarters and moves to a plain and simple out-of-town low-cost factory.

An organization that is instituting new software deletes the old software from the system, thus forcing people to use the new software.

Evidence Stream
Example A global company that is implementing a project-based system of work regularly prints photos of teams and tell success stories in the company newspaper.

A police force that is cracking down on low-level crime regularly sends officers out to local community meetings with stories of the actions taken and prosecutions that have been successful.

Institutionalization
Example An R&D organization creates a review process to be implemented before products are released to manufacturing. They put the process into their ISO9000 system, which ensures it goes through the organizational audit system and any non-conformances will be identified.

Reward Alignment
Example A company wants to increase teamworking. To support this, they remove individual bonuses and only give bonuses for team success.

An organization that wants to increase its customer base, pays sales people for each new customer they gain. They also want to retain customers, so they also cut bonuses when a customer assigned to a sales person defects to a competitor.

Socializing
Example An organization that is introducing new working practices gets the trade union engaged (after a long negotiation), including giving its officials a new and more prominent role. Before long, all dissent disappears.