CHAPTER IV

RESEARCH METHODOLOGY RESEARCH DESIGN

Research is a process in which the researcher wishes to find out the end result for a given problem and thus the solution helps in future course of action. The research has been defined as A careful investigation or enquiry especially through search for new facts in any branch of knowledge.

Descriptive Research Design: The researcher has followed the descriptive research by using primary and secondary data collections.

Descriptive studies try to discover answers to the questions who, what, when, where and sometimes how the researcher attempts to describe or define a subject, often by creating profile of a group of problems. People or events such studies may involve the collection of data and the creation of distribution of the number of times the researcher observes a single event or characteristics or they may involve relating the interaction of two or more variables.

TYPES OF DATA COLLECTED

a) Primary data
The primary data are those which are collects fresh and for the first time, and thus happen to be original in character. The primary source of collecting the data was through interview method in which the researcher personally interviewed the respondents. Direct observation was made to understand the commitment among employees. Each respondent was asked to fill a questionnaire covering the personal data of the respondents such as age, year of experience. The questionnaire also included dimensions relating to organizational commitment among employees. The time duration to fill the questionnaire was 15-20 minutes.

b) Secondary data
The secondary data are those which have already been collected by someone and which have already been passed through the statistical process. Data is also collected from:i. HR Manual. ii. Various Books, Magazines. iii. Internet.

SAMPLE SIZE

Sample Size = 30 SAMPLING Researcher using convenient sampling for this study

DESCRIPTION OF STATISTICAL TOOLS USED Percentage method Chi square test F-test

Percentage Method: The percentage method was extensively used for findings various details. It is used for making comparison between two or more series of data. It can be generally calculated. No of respondent Percentage of respondent = ---------------------------Total no . of respondents Chi square test 100

Chi square test is used to determine if there is any association between two opinions. It is also used to find out the effectiveness of any opinion or preference. Chi- square is a non parametric test used by marketing researcher to test hypothesis. This test is employed for testing hypothesis when distribution of population is not known and when nominal data is

to be analyzed. If the calculated value is greater then the table vale then the alternative hypothesis ( H1) is accepted. If the calculated value is less than the table value null hypothesis (H0) is accepted.

FORMULA 2 = ( Oij Eij) 2 Eij Oij = Observed frequency Eij = Expected frequency.

Degree of Freedom = (n-1) (c-1) If calculated value < Tabulated value Accept null hypothesis If calculated value > Tabulated value reject null hypothesis

F- TEST To test if the two sample have come from the same population. We use F-test. For this case we set up null hypothesis Ho: 1 2 = 2 2 i.e., population variances are same. Greater variance Test statistic is F = -----------------------Smaller variance