AABA News

The Airport Area Business Association is a regional association of business and industry

AABA Of fice Opens Off

Grand Opening Celebration Hosted by Board of Directors
2012/13 DIRECTORS
ANN COOKE President UL TIMA TE SPOR TS GUIDE ULTIMA TIMATE SPORTS RANDALL WHITNEY Vice President SAFE STORAGE MANAGEMENT CO. RON RISI Secretary RECOLOGY EAST BAY ANA CHRETIEN Tr e a s u r e r ABC SECURITY SERVICE, INC.

AABA board and staff celebrated along with over 60 members and guests who stopped by to help open the new office in late February. Sponsored by ABC Security Service, Jelks Group Dynamics and all AABA directors, the party provided the opportunity to meet, greet, and enjoy food and wine aplenty.

MARK BRYANT PORT OF OAKLAND TOM BUCKLEY HOLIDAY INN & SUITES AL TON JELKS ALT JELKS GROUP DYNAMICS ALFRED J. MUSANTE, JR. CITY OF OAKLAND, RETIRED MIKE TALLENT THE ART SIGN COMPANY KYLE TAYLOR SHRED WORKS MICHAEL YOELL MICHAEL GLENN INVES TIG ATIONS INVESTIG TIGA

The new office provides a venue to host meetings with both members and nonmembers, work with interns and volunteers, and make accomplishments toward the betterment of the Aiport-Coliseum district of Oakland. Thank you to Business Improvement District supporter Kennedy Wilson for its generosity in providing AABAs office space.

The Art Sign Company created beautiful steel-surfaced signage that proudly announces AABA to those who visit the office.

EXECUTIVE DIRECTOR DEBRA HAUSER

Business exerts a more effective, influential voice when it speaks and acts in unison.
For membership information, please call (510) 545-7773.

AABA President Ann Cooke presided over our raffle and presented thoughtful grand opening gifts to AABA Executive Director Debbie Hauser. The opening of AABAs office has been a true group effort with contributions made by many. All members are welcome to schedule an appointment to visit the new space and to discuss AABA activities now underway.

Thank you to AABA E-Mail Sponsor

BA GT our s Examine Area Pr oper ties BAG Tour ours Proper operties
BA G Member s BAG Members
AABAs Business Attraction Group has conducted two of three area tours in examination of our key commercial properties within: 1) Oakland International Airports North Field 2) Hegenberger Corridor, and 3) Our local industrial area Arranged by BAG member Mark Bryant of Port of Oakland, the first tour provided an introduction to the various land uses at North Field and included an overview by Airport Properties staff of the environmental and FAA regulations that impact new development there. A tour of Rolls Royces service and maintenance facility was a highlight, as was an exclusive trip to the top of the new FAA tower before it goes live this summer. (See photos later in this newsletter). A second tour, led by JRDV Urban International principal Ed McFarlan, focused on opportunity sites in the Hegenberger Corridor including Oakport, Edes, Hegenberger Road, Edgewater Drive, and Pardee. Several stops provided current status of selected vacant parcels. The probable impact of Coliseum Area master

Mark Bryant Bryant, Port of Oakland Airport Properties Dean Isaacs Isaacs, Peninsula Development Advisors Alton Jelks Jelks, Jelks Group Dynamics Aziz Khatri Khatri, KW Commercial Fred McNear McNear, TRI Commercial Jay Musante Musante, retired City of Oakland Randall Whitne y , Pacific Thomas Capital Whitney

planning and Coliseum City was also discussed as related to properties west of I-880. A third tour will visit the Airport-Coliseum areas industrial corridors -- San Leandro Street and Coliseum Way -- to gain a better and current understanding of the types of businesses currently operating there, potential land uses, vacancies, infrastructure improvements, and planned new development. The tours serve to better inform BAG members as the Group proceeds forward with its mission to attract business to the district. While there are challenges yet to be overcome, as conveyed at AABAs recent Economic Development Committee meeting, the Airport-Coliseum area of Oakland presents a golden opportunity to potential investors. To view the BAG presentation given at Marchs Economic Development Committee meeting, visit www.aaba.org/bagpresentation.htm

Special tour thank yous...

Mark Bryant Bryant, Port of Oakland Airport Properties en Denne y , Rolls Royce Kristen Denney Krist Roger Glenn, Glenn Civil Air Patrol Shelley Hara Hara, Metropolitan Golf Links Eric Hoopes Hoopes, GoGreen Shuttle Brandon Mark, Mark Port of Oakland Airport Properties Ed McFarlan McFarlan, JRDV Urban International Dave Mills, Mills Business Jet Center Michael Visconti Visconti, Port of Oakland Airport Properties Randall Whitne y , Safe Storage USA Whitney Keira Williams Williams, City of Oakland Ian Wright Wright, Oakland Aviation Museum

Citywide BusinessAler t BusinessAlert

Discussion with R ober t W asserman Rober obert Wasserman
Recently hired to consult with OPD on crime and safety issues, Robert Wasserman of Strategic Policy Partnership, at a March 20th Citywide BusinessAlert meeting that included Coliseum, West and newly-formed Central Estuary BusinessAlerts, summarized the services his firm will deliver via City of Oakland contracting arrangement: 1) to conduct a best practices review 2) to develop a short-term crime reduction strategy 3) to create a long-term strategy to improve overall safety and security Mr. Wasserman emphasized it is his firms role to put in place strategies that serve to change the nature of Oakland relevant to safety and crime. A best practices review now in progress has identified a series of initiatives to be implemented, one being a return to geographic policing that calls for five policing districts in Oakland. Policing of each district will fall under the command of a captain, who will have at his/her disposal an advisory council that represents the diversity of each Oakland neighborhood. The community will be tangientially brought into the process of police officer training. Each new officer will be assigned to a community organization within their policing area for at least one week to be oriented to the specific crime issues occurring there and to become familiarized with community leadership. This is one recommendation of a series that will be put forward to Chief Jordan for consideration. Responsiveness to victims of crime needs to improve, including customer service provided by officers and followup target hardening assessments in cases of robbery. Oaklands short-term crime reduction strategy is being guided by former LAPD police chief William Bratton. New strategy will address not only violent crime but socalled lesser crimes such as auto theft and burglary. A short-term strategy will be presented to the public and be fully implemented within 90 days. Mr. Wasserman described the Oakland citizenry as implementer of best practice recommendations, with his firm serving as driver and capacity builder to do so. Crime reduction results will be sought within 90 days, while a long-term strategy will take five months to prepare. It will be important, as Mr. Wasserman stressed, that the plan, once developed, not sit on a shelf and result in wasted taxpayer dollars. Strategic Policy Partnershp was hired by the City of Oakland earlier this year.

April 2 4th 24th 8:30 AM

@ One T o y o ta To 81 81 Oakpor t Oakport Check your inbox for a meeting agenda soon!

Thank you Refreshment Sponsor Motel 6

Thank you to March 6th Economic Development Committee meeting host Francescos Restaurant

Welcome Ne w Member s New Members

Citrine Advisors

Looking for a job? Looking for an employee?

Tem porar y emporar porary
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360 17th Street, Oakland, CA 94612 Contact: Ben Weinstein (510) 836-9006 www.citrineadvisors.com

Career

T em p-t o-Hire Tem emp-t p-to-Hire

Receptionists Accounting Warehouse

Civil Air Patrol

9465 Earhart Road, Oakland, CA 94621 (510) 214-6727 Contact: Roger Glenn www.squadron188.org

Data Entry Typing Cer tif ication Certif tification

Administrative

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ALAMEDA
2203 Harbor Bay Parkway Alameda, CA 94502 www .snelling.com/alameda www.snelling.com/alameda snelling2 7@aol.com snelling27@aol.com

Core Security Solutions

1700 Broadway, Suite 703, Oakland, CA 94612 Contact: Mike Yoell (510) 615-5838

KW Commercial
39465 Paseo Padre Parkway, Unit 1500 Contact: Aziz Khatri (510) 368-8347 http://azizkhatri.com

AABA Coliseum Case Study

in partnership with

Univ er sity of Calif ornia Ber kele y, niver ersity California Berk eley Haas School of Business
Dr . R ober t Edelst ein, Co-Chairman Dr. Rober Edelstein, Fisher Center for Real Estate and Urban Economics

JRDV Urban International

AABA is pleased, this month, to present a new Coliseum Case Study to MBA students participating in Dr. Edelsteins Real Estate Course 284. With the guidance of AABA Economic Development Group Chair Randall Whitney and JRDV Principal Ed McFarlan, Haas graduate Michael Anichini is composing a case study that students will soon review in preparation for in-class negotiation.

- and -

Last years Coliseum Case Study participants, including MBA students, Professor Edelstein, our case study author, facilitators and guests.

the finer points of getting a new team stadium constructed at the Coliseum complex.

The outcome remains to be heard. But if last years Real estate students will be split into three teams as class is any indication, Haas students will certainly be up to the task of negotiating through the compart of a facilitated role-play exercise -- one each plexities of what amounts to a real life Coliseum representing City of Oakland, a site development Case Study. firm, and Oakland sports franchise -- to negotiate

Congratulations, Lighthouse!
Lighthouse Community Charter School on Hegenberger Road is California Charter School Associations Hart Vision 2013 Charter School of the Year. And for the second year in a row, the school has been named a 2012 Top Non-Profit by Philanthropedia. Anyone who has visited Lighthouse School cant help but be impressed by both the student body and staff, each exhibiting an unparalled commitment to achievement and learning. Through consistent top-down leadership and a passion for providing quality education, Lighthouse is preparing a diverse population of K-12 students for college and a career of their choice. The school is also a good neighbor within our commercial district.

Oakland A s Spirit W eek As Week

Its still Oakland As Spirit Week! What began with Opening Night continues this week with the following initiatives:

This means that when you use energy, is just as important as how much you use. PG&E has a number of tools to help you manage your energy use and lower your bill, including: Visit www.pge.com/myenergy to view your energy use and rate options Visit www.pge.com/audit to access energy- saving ideas that can reduce your operating costs Visit www.pge.com/moneybacksolutions to find rebates and incentives

An Oakland As flag now flies atop the Oakland

Tribune building

Oakland International Airport is shining green and

yellow lights curbside at both terminals and at the Oakland Maintenance Center An As flag flies atop Oakland City Hall Green and yellow lights are shining from Oakland City Hall As banners have been hung on light posts throughout downtown and around Lake Merritt Over 2,000 Oakland Loves Our As posters have been distributed throughout the community and posted inside local businesses and restaurants, including at Airport Area hotels and amenities

Show your support for our Oakland As by wearing green and gold this week!

PG&E Time-of-Use
In November, PG&E small and medium business customers moved from a single flat electric rate to time-of-use rates. Most California businesses will transition over the next several years as part of a statewide plan mandated by the PUC to ensure greater power reliability and a better energy future. Time-of-use rates are slightly higher during summer weekday afternoons when electric demand is higher, typically noon to 6 p.m., May through October. In return, time-of-use rates are lower at all other times.

SECURITY PROFESSIONALS MAKE THE DIFFERENCE

Providing Service for Apartment & Condo Buildings Gated Communities Highrise Buildings Shopping Centers Construction Sites Industrial Centers

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Since 1968
Your security needs deserve the professional attention we want to provide you

24 HOUR SERVICE

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ABC Security Service, Inc.

SECURITY GUARD SERVICE MOTOR PATROL SERVICE ALARM RESPONSE SERVICE

1840 Embarcadero, Oakland

(510) 436-0666
www.abcsecurityservice.us

AABA T our s Ne wF AA T ower Tour ours New FAA To

AABA BAG members, directors and special guests recently received an exclusive tour of the FAA tower still under construction at Oakland International Airport. Thank you to Mark Bryant of Port of Oaklands Airport Properties for coordinating the tour that allowed access to the new facility. Once complete this summer, it will not be open to the public. Our tour provided the opportunity to go all the way to the cab, to see what air traffic controllers will see, and yet beyond to the very top where the only landings are made by a few wayward seagulls intent on enjoying the Bay view.

Board members Kyle Taylor and Jay Musante with Shelley Hara of Metropolitan Golf Links, Mark Bryant, AABA President Ann Cooke and guide.

BAG members Dean Isaacs, Mark Bryant, Alton Jelks, and Aziz Khatri with Debbie Hauser in the new towers cab.

Viewed from the very top, the new FAA tower seems to dwarf the old, seen off in the distance in the upper right of this photo.

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