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Assignment 3b: Greenhouse Business Challenge and Carbon Footprint

Group Name: Reflective Thinkers

Tutor: Jan Marett

BEGA CHEESE (SEMESTER 1, 2013)

Reflective Thinkers Group Members


Members: Student ID: Role:

Vilashini Radha Krishnan Rostand Bongwa Lingyue Xiao Sarah Grusazk Shane Cameron Lina

3757732 3876049 3914679 3823118 3635170 4090386

Team Leader (A) Team Leader (B) Researcher (Corporate Governance) Researcher (Operations) Researcher (Corporate Social Responsibility) Researcher (Current Global Practices)

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Executive Summary
The Greenhouse Business Challenge and Carbon Footprint is an assignment assigned to Professional Development 1 students in order for students to effectively work in teams. Teamwork is increasingly becoming popular in businesses and industries in order to formulate and solve problems. Teams have proven to be a good way of improving the effectiveness of organisations (Williams & McWilliams, 2010). The aim of this report is to understand how businesses are impacted by the Carbon Tax that was introduced in June 2012 by the Australian Parliament. The Reflective have chosen to look at Bega Cheese. This report will specifically look at three carbon footprints which are Corporate Governance, Operations and lastly Corporate Social Responsibility. Under Corporate Governance we found that the major issue was in regard with internal conflict. We recommended that Bega cut its number of suppliers to help with the issue of internal conflict. Also another recommendation would be to keep a carbon inventory so that Bega knows how much emissions are being let off. Under Operations, the major issue Bega is dealing with is high electricity usage. We have recommended that Bega starts using solar panels in order to reduce their energy consumption. Lastly under Corporate Social Responsibility (CSR) we recommended that Bega prints advertisements to promote its CSR so the public and shareholders will know their policy. We also recommended that Bega make alliances with farmers, stakeholders and the government to reduce its carbon emissions.

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Table of Contents
Executive Summary................................................................................................................................. 2 1.0 2.0 3.0 4.0 5.0 6.0 7.0 8.0 9.0 Introduction ................................................................................................................................ 4 Background on Greenhouse Challenge & Carbon Footprint in Australia ................................... 6 Current Global Practices ............................................................................................................. 9 0rganisational Background ....................................................................................................... 13 Corporate Governance .............................................................................................................. 14 Operations ................................................................................................................................ 19 Corporate Social Responsibility ................................................................................................. 27 Overall Recommendation .......................................................................................................... 31 Conclusion ................................................................................................................................. 32

10.0 Appendices.................................................................................................................................... 34 10.1 Reference List Collated ............................................................................................................. 34 10.2 Meetings Agenda (Leader A) .................................................................................................... 39 10.3 Meeting Minutes (Team Leader B) ........................................................................................... 45 10.4 PowerPoint Slides ..................................................................................................................... 47 10.5 Turnitin Originality Report ........................................................................................................ 55

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1.0 Introduction
The Greenhouse Business Challenge and Carbon Footprint assignment used many problem solving techniques that were thought in Professional Development 1 throughout the semester. Problem Solving involves identifying and taking actions to resolve problems (Schermerhorn, et al. 2004, p.73). The aim of the subject being to provide students to effectively solve problems and think critically. The first step was to do a general brainstorm (Refer to appendix 10.4) which involved listing the issues of each of the three responses. The second step was a mind map of problems (Refer to Appendix 10.4) of each response. Mind mapping is a technique that is used to represent ideas linked to and arranged radially around a central key word or idea (Fogler & leBlanc 2008, p.126). The next step involved identifying the major problems within the three responses. The forth step used the K-T situation appraisal (Refer to appendix 10.3). The K-T situation appraisal provides a decision on what problems should receive the highest priority. Fogler & LeBlanc (2008) discusses the evaluation criteria (what problems should be dealt with first) involved in the KT-SA; the first is timing (how urgent is the problem); the second is trend (problems potential for growth?) and lastly impact (how serious is the problem). The evaluation criteria is categorised into high, medium and low. By using the KTSA we can find out the top problem and how to rectify the problem. This is done by using the Duncker diagram model (Refer to appendix 10.4). The Duncker diagram helps us obtain solutions that satisfied the present state/desired state statements (Fogler & leBlanc 2008, p.60).

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After doing all the problem steps we can finally come up with a recommendation to Bega on how to improve their corporate governance, operations and corporate social responsibility regarding carbon emissions.

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2.0 Background on Greenhouse Challenge & Carbon Footprint in Australia

Australia is one of the driest countries in the world with a lot of desert. Australia is especially vulnerable to climate change and is the developed worlds highest per capital polluter. The reason for this is that Australias electricity is made from coal; which is the most polluting fuel for the environment. The Australian Government has introduced a carbon tax which will reduce Australias carbon emissions by 5% by 2020 (The International Institute For Strategic Studies, 2011). Australia has placed a high price of $23.80 per tonne compared to other countries such as in Europe where the price is $8.70 to $12.60 (BioCycle, 2011). Under the scheme Australias 500 worst polluters will be imposed a fixed price for every tonne of carbon emissions they release from 1 July 2012; afterwards there will be a movement to a full emissions trading scheme in 2015 (The International Institute For Strategic Studies, 2011). The overall aim of the carbon tax is to encourage firms to cut carbon emissions as much as they can and invest in green technology.

The carbon price will move to an emissions trading scheme (ETS) on 1 July 2015. The price for acquiring permits under the ETS will be due to the number of permits available in the market (supply) and the overall demand for the permits. For the first three years of the ETS there will be a price cap on the market price of the permits. Therefore, the price will not be flexible. On 1 July 2018, the ETS will be transformed to a flexible ETS which means there will be no price floor or ceiling (CPA Australia, 2011).

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An important point to make is with regard to the mining industry. The mining and coal industry are not pleased with the carbon tax. Clayton-Dixon quotes from Australian mining The taxs cost impact, will hit many of Australias mines making them uncompetitive on international markets (Clayton-Dixon, 2013). Another quote from Clayton-Dixon states from Rio Tintos Australias manager David Peever; alleges the countrys mining sector now faces significant additional costs not faced by competitors (Clayton-Dixon, 2013).

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Team Leader (A) References


BioCycle 2011, Australia Passes Carbon Tax, BioCycle, 52 Issue 11, p6-6
Callum Clayton-Dixon 2012, Mining: debate over true impact of carbon tax on mines, Crickey:

Independent Media, Independent Mines, viewed 15 May 2013, < http://www.crikey.com.au/2012/05/29/mining-debate-over-true-impact-of-carbon-taxon-mines/> CPA Australia 2011, Summary of the Australian Governments Climate Change Plan, CPA Australia, viewed 15 May 2013, < http://www.cpaaustralia.com.au/cps/rde/xbcr/cpa-site/Summary-of-australiangovernments-climate-change-plan.pdf> Fogler, H S and LeBlanc, S (2008), Strategies for Creative Problem Solving, Pearson Education, Upper Saddle River, NJ.

Schermerhorn, J, Campling, J, Poole, D, & Wiesner, R 2004, Management: An Asia-Pacific Perspective, 1st edn, John Wiley & Sons, Australia. The International Institute for Strategic Studies 2011, Australias Carbon Tax Drama, The International Institute for Strategic Studies, vol. 17, comment 35. Williams, C & McWilliams, A 2010, MGMT, 1st Asia Pacific edn, Cengage Learning, Australia.

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3.0 Current Global Practices


The carbon footprint is a popular tool for individuals, populations and other entities to investigate their individual or collective consumption and to analyse which items of consumption embody the most greenhouse gases (Weber and Matthews, 2008; Hertwich and Peters, 2009). The publication of footprint results by type of good or service is of value in helping consumers to green their consumption enabling shifts from more to less greenhouse-gas-intensive products. Within a product carbon footprint,-a life-cycle approach (Finkbeiner, 2009; Weidema et al., 2008) is taken implicitly in the calculation of the footprint for each item consumed by a population.

Australia emitted about 1.5% of global greenhouse gas emissions. However, on a per capita basis, Australia is one of the world's largest polluters. For the year to June 2012, our national inventory emissions per were about 24.4 tonnes carbon dioxide equivalent (CO2e) per person. Australia's per capita CO2 emissions are nearly twice the OECD average and more than four times the world average (Autralia's Greenhouse gas emissions, 2009)

America's Share of the Climate Crisis Greenpeace report on historic emissions shows why America is morally obligated to lead global response to global warming say that "Over the past 150 years, the U.S. has emitted 328,264 million metric tons of carbon dioxide (MtCO2), the primary greenhouse gas. That amounts to 29% of total global emissions. Meanwhile, no other country in the world emitted more than 8% of global emissions." Therefore, how can countries responding to these thing?

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The United States The US is the second biggest emitter of greenhouse gases after China. Latest figures expose total US greenhouse gas emissions improved 1.4% between 1996 and 1997 following a stable average annual upwards trend of 0.9% since 1990. Totally, emissions from the US improved by 14.4% between 1990 and 1996. As of 2009 the US is passing its first climate bill, which aims to cut carbon emissions by 17% by 2020 and 83% by 2050. , it has established some criticism as the targets are much lower than those being pursued by most developed countries, and the calculation for cuts is based on 2005 emission levels not those of 1990, which the Kyoto signatories have been working to (Exploring climate change,nd).

Europe According to Exploring climate change, most countries in Europe have managed to cut their emissions, consequential in a net turn down for the third consecutive year in 2007, according to the EU's greenhouse gases inventory information compiled by the European Environment Agency. The EU-27's overall domestic emissions were 9.3% below 1990 levels, which equalled a fall of 1.2% or 59 million tonnes of CO2 equivalent compared to 2006. The EU-15 now stands 5% below its Kyoto Protocol base year levels.

China China had overtaken the United States as the world's biggest emitter of carbon dioxide, accounting for a fifth of the world's greenhouse gas emissions. Even though the usual person in China uses only 10-15% of the energy of the average US citizen, its economy has been increasing quickly and emissions are rising fast. Since most of its electricity
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comes from coal, China has been building coal-fired power plants at a rate of roughly two a week for the past few years. Parallel to its speedy economic growth, China continues to struggle to bring a large percentage of its population out of poverty. In 2007, China unveiled its climate change plan. While refusing to accept binding targets, China aims for a 20% share of renewable energy by 2020 (Exploring climate change, nd).

India Exploring climate change say that "Pradipto Ghosh, India's Environment Secretary, said in 2007 that India would not curb its greenhouse gas emissions as long as the West continued to treat it as a 'second class global citizen' with less right to pollute than the developed world. At the heart of India's position on climate change is the notion that India - whose population is predicted to reach 1.5 billion by 2050 - must be allowed to pollute on a per capita basis equally with the West. Prime Minister Dr Manmohan Singh said that while aiming to reduce poverty, India would ensure that its per capita emissions will never exceed those of developing countries"

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Researcher (Current Global Practices) References


Autralia's Greenhouse gas emissions, 2009, viewed 14th May, 2013 < http://www.carbonneutral.com.au/climate-change/australian-emissions.html> America's Share of the Climate Crisis Greenpeace report on historic emissions shows why America is morally obligated to lead global response to global warming, 2009, viewed 14th May, 2013 <http://www.greenpeace.org/usa/en/news-and-blogs/news/america-s-share-climate-crisis/> Exploring climate change, nd, viewed 14th May, 2013 <http://www.educationscotland.gov.uk/exploringclie/emissionsspmatechange/respons> Finkbeiner, M. (2009) 'Carbon Footprinting Opportunities and Threats', The International Journal of Life Cycle Assessment, No 14,pp 9194. Hertwich, E. and G. Peters (2009) Carbon Footprint of Nations: A Global, Trade-Linked Analysis.Environmental Science & Technology. Weidema, B.P., M. Thrane, P. Christensen, J. Schmidt and S. Lkke (2008) Carbon Footprint. A Catalyst for Life Cycle Assessment? Journal of Industrial Ecology, no 12,pp 36. Weber, C.L. and H.S. Matthews (2008) 'Quantifying the Global and Distributional Aspects of American Household Carbon Footprint', Ecological Economics,no 66, pp 379391.

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4.0 0rganisational Background


The process of dairying in Australia began in the 1850s which saw farmers from all around the Bega valley selling there produce from his own dairy to the public. On the date of July 18 1899 local farmers joined resources and banded together to establish Bega Co-operative creamery company in order to better their production and marketing activities. The company began production in mass amounts in 1990 which saw the demand from their customers grow in the same way for the rich product that were produced by the company. This allowed Bega to become the most dominant cheese brand in Australia for over 30 years. Today Bega produces both Natural and processed cheddar cheese products and is recorded to sell over a million packets of its products a day across all brand and all of its customers. This has been made possible by their two manufacturing sites one in New South Wales and another in Victoria. (Bega, 2010) Bega cheese has 100 plus farmers that supply them with milk to the factories and employs over 500 staff in the Bega valley area, Bega is currently the leading supplier of cheese products on the Australian market. Bega cheese manufactures bulk cheddar, whey powder and butter, and produces cheddar cheese retail packs, processed cheese products, individually wrapped slices, infant nutritionals and lactoferrin products. (AAP Finance News Wire, 2013)

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5.0 Corporate Governance


Background: An increasing number of companies are facing the challenge of greenhouse, future greenhouse gas limits tends to be a certain trend. If companies still think business as usual, the whole company will fall behind their competitors (Anonymous 2006, P. 1). Therefore, it is necessary to switch strategies to confront climate change, starting with the improvement of corporate governance in a company.

Definition of CG: Corporate governance indicates company policy and principles by which a company or business is regulated. These guidelines and procedures ensure the operation of a company and add value to a company by achieving missions and goals. Corporate governance is usually divided into internal factors and external factors (Robert & Minow 2011, P. 435).

Detail CG in Bega: For Bega Cheese, the internal factors of its corporate governance refers to the board, shareholders and employees. The board is committed to maximising performance, generating appropriate level of Shareholders value and financial return and sustaining the growth and success of the Bega Cheese and the Bega brand (Bega Cheese Limited 2012) and a Board Charter is adopted. There are currently five Supplier Directors and each of the five

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Supplier Directors are also farmer suppliers and shareholders. Employees are employed through individual contract and are ruled by skills and ethic policies. On the other hand, its external factors comprise suppliers, the government and the environment. Suppliers are also its shareholders who carried out New Milk Pricing Policy in 2011. Moreover, Bega works together with the government to implement safety policy such as administration of food stands and safety assurance system (Bega Cheese Limited 2012). In terms of environment, Bega Cheese works together with Department of Environment, conversation & Climate Change (Bega Cheese n.d.) and has agreement with Yarra Valley Water Limited and so on (Bega Cheese Limited 2012) in order to meet ISO 14001 standards.

Expand to CG in Greenhouse for organisation: According to its annual report, Bega Cheese has invested a large amount of money to address emission issue and is dealing with some by-products and emission under legislation. For instance, under the Australian Carbon Tax Legislation, the Board has recently measured the impact of announced carbon tax proposal (2012). In addition, the company was awarded over $280,000 to solve its carbon footprint problem, which means for every $2 spent by Bega, the government will invest $1 (Bartlett 2012). However, although Bega has put much effort on cutting carbon emissions, further action should still be taken.

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Best practice:

Some best practices in corporate governance area are worth learning from. Dairy Australia suggests Research & Development department of each company to develop a cost effective mitigation technology in order to reduce greenhouse gas emission (2012). Additionally, as Kraft Foods is a forerunner of sustainability, leaders of Kraft have not only added cutting carbon emission into the company charter, they even encourage every employee to accept reducing carbon footprint as a part of their lifestyle. Furthermore, Kraft has been a part of Carbon Disclosure Project (CDP) since 2005 and it has established Farmer Constitution to require suppliers to comply with green farming policy (Kraft Foods Responsibility 2010).

Problems:

Bega has already done very well in corporate governance area, however, compared with those best practices such as Kraft, there are still some issues remaining to be improved. Firstly, because Bega has a background of co-operative business, distinct shareholders including five suppliers and three independent directors who are holding contradictory interests causes internal conflict on reducing carbon emissions from farms, which will cost much money for suppliers to do so. For instance, although all the other independent directors insist on renewing manufacturing mechanism, five out of eight shareholders who are all suppliers reject this proposal. Secondly, it seems like Bega has no clear guideline on how to reduce carbon emissions from the board down to the staff. Thirdly, monitor and control systems of carbon emission needs improving.

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Recommendation: Among these problems, internal conflict is obviously the main problem. It is recommended to cut the number of suppliers or increase the number of independent directors to make them equal. Moreover, the power of each shareholder should be transferred to independent managers. On the other hand, energy-efficient manufacture training should be provided to suppliers. Meanwhile, it is strongly recommended that managers should create a special account to define main carbon inventory, to calculate carbon emission of each stage of production as well as the amount of its further carbon tax. The nest year, these controlled accounts should be reviewed by managers (Jemina 2010).

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Researcher (Corporate Governance) Reference List


Anonymous 2006, Business and the Environment with ISO 14000 Updates, Corporate Governance and Climate Change, Vol 17, Iss 7, pp. 1-5. Australian Diary Industry Council Inc. 2012, Dairy Industry Sustainability Framework Final, DairyAustralia,viewed17May2013. <http://www.dairyaustralia.com.au/~/media/Documents/Industry%20overview/Sustainabili ty/Dairy%20Industry%20Sustainability%20Framework_Final%20Dec%202012.PDF> Bartlett, J 2012, Bega Cheeses cleaner future, Bega District News [Bega, N. S. W], 25 June 2012. Bega Cheese Limited 2012, Bega Cheese annual report 2012, Bega Cheese Limited Prospectus. Jimena, J 2010, Managing Your Carbon Footprint, Canadian Mining Journal, Vol 131, Iss 7, pp. 10. Kraft Foods 2012, Creating a More Delicious World, Kraft Foods Company, viewed 13 May 2013, <http://www.kraftfoodscompany.com/SiteCollectionDocuments/pdf/kraftfoods_responsibil ity_report.pdf>

Robert A. G. & Minow, N 2011, Corporate governance, 5th edn, Wiley, United States.

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6.0 Operations
Background/Definition/Description of Operations The operations of any company or organization consists of recurring actions and procedures which will help them to run efficiently, effectively and in return aim to result in positive outcomes whilst generating revenue (Lindstrom, Matthew J. 2011, pg 167). These business procedures can include both internal and external practices. These practices rely on one another as they allow production processes to begin, for manufacturing to take place, and for products to be dispatched to their desired locations. The operations of Bega include; farming practices, manufacturing processes (such as cutting, refrigeration, packaging etc), waste production, transportation, and also office and business duties. These operations work together to ensure that Bega produces their creations, in the most efficient way while also using best practices to ensure that all operations are environmentally friendly. All operations are equally important, and heavily depend on one another to ensure each individual practice is completed before it can be processed in the next step of the production line. For example Bega Cheese relies on its farming operations (external practices) to produce and supply fresh milk which is then collected by Begas road tankers (Bega Cheese, 2012) to the factories, to then be stored until its ready for it to be manufactured into dairy products. If farmers are unable to supply milk, this can cause Bega to fall behind in their production schedule that will affect all areas of operations, especially office practices.

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Bega Cheeses Operations Carbon Footprint In recent times the operations of dairy business worldwide have come under scrutiny due to their lack of environmental awareness especially towards greenhouse gas Emissions, and their lack of best practices in place (Boyle, G 2008) to reduce carbon footprints. Dairy production along with all other types of animal agriculture is a recognized source of GHG emissions (C. A. Rotz et al 2010). Direct emissions: Bega emits large amounts gases such as nitrogen oxide (Goche, K), into the atmosphere each time one of their trucks leaves their factories to supply dairy goods all areas of Australia, or even on simple journeys when collecting milk from Begas dairy farmers. Direct emissions: An example of Begas indirect emissions can include the use of purchased electricity to operate machinery. Whilst Milk is collected from farmers, it needs to be stored in refrigerators, which operate 24/7 across of 5 Bega sites. Lastly there are also other indirect emissions. Farming operations help to supply bega with milk, but this comes as a cost as cows produce methane emissions (Silverman, J 2013) due to flatulence. Methane is said to be 23 times more powerful than carbon dioxide (Minato et al, 2013) Begas dairy farmers also contribute to the emissions due to the soil in farmers paddocks, and also as these farms use large amounts of electricity on machinery that help to acquire milk from their cows.

Best practices Over the last year Bega has implemented steps to reduce amount of emissions that their operations area produces, and to ensure that best practices are in place. As declared in the 2012 Bega Cheese limited annual report, Bega has appointed a new environment and sustainability manager who is in the progress of developing new strategic plans to help
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reduce emissions such as farming programs. An example of a farming program is the Environmental Management System, and as suggested by Begas annual 2012 report, the project helps to minimize soil emissions by providing soil & nutriment tests to farmers. This will then provide vital information about soil and nutrient levels. High levels will indicate that cow diet need to be changed. As reported by Josh Bartlett at Bega district news (June 25th 2012) Bega in mid 2012 was awarded a grant of $280,000, by the Federal governments aiming to lower energy emissions. Operations such as manufacturing processes, and office/business duties, have taken advantage of the grant and have reduced the amount of energy emissions, by implementing energy efficient lighting by Tigerlight electricity, and this resulted in power reductions by almost 66% and reduced maintence costs (Tigherlight, 2013). Other Dairy operations in Australia have implemented steps and best practices to ensure that their greenhouse gas emissions are reduced. The Murry Goulburn Co-operative which produces dairy products (Berry, P 2007)for brands such as; Devondale & Cobram Cheese (MGC, 2012), have ensured that their farming operations use best practices to help reduce their green house gas emissions. Their farmers have installed solar panels on their milking sheds, which helps to generate energy to run farming machinery. These solar panels help to reduce energy emissions, and also help to cut back costs. As stated by Peter Telford, a Goulburn dairy farmer, his energy bills dropped from $1200 a month to 300-400$ a month (DSI, 2012)

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Problems/Concern As mentioned in previously, Bega already has implemented best practices to reduce their carbon emissions but there are still outstanding problems in operations that need to be addressed. Although Energy emissions at some Bega factories have been attended there is are still 3 outstanding sites which need to incorporate these actions, and other areas of operations which need to include these practices. Bega also needs to incorporate best practices to help reduce energy emissions. Another operations area, which needs to be addressed, further in reducing ghg emissions is Begas transportation services. Bega needs to look at the amount of carbon dioxide and nitrogen oxide (Goche, K, 2012,) that their trucks are releasing at every journey they make. Bega needs to find a more environmentally friendly way to transporting their goods. Another concern of operations at Bega that contributes to their carbon footprint is their farming practices. Although as mentioned previously there has been tests for farmers to use to find out if their farms produce high amounts of emissions, these tests are not given out to every bega dairy farmer and the strategy is not followed up so some farmers my not event change cattle diet.

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Recommendation for the major problem in the Operations area The major problem at Bega is their electricity usage. Energy efficient lighting is currently being used at the 2 Bega sites in their office and manufacturing processes areas, but Bega could go a step further and install solar panels across all 5 sites and even give incentives for Begas dairy farmers to install them too. Solar Panels are generally installed on the roof of sheds and they help to generate electricity (Australia Solar Quotes, 2013) to households, businesses, and even farms By using solar panels and using clean solar energy, electrity costs throughout operations such as farming, manufacturing processes, and office duties will be heavily reduced, and energy emissions will go down significantly. By also implementing this, the carbon tax (Carbon Tax 2012), will decrease as carbon emissions will be reduced.

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Researcher (Operations) Reference List


-Australia Solar Quotes, 213, How solar panels work, sited on the 14th/May/2013, <http://www.australiansolarquotes.com.au/buyers-guide/the-basics-on-solar/how-solar-panelswork/>

-Bartlett, J 2012, Bega Cheese Cleaner Future, Bega District News, Sited 13th/May/2013<http://www.begadistrictnews.com.au/story/176726/bega-cheeses-cleanerfuture/>

-Bega Cheese, 2013, Sustainability- Action Plan, sited on the 13th/May/2013, <http://www.begacheese.com.au/WebImages/Sustainability/APCActionPlan290612.pdf>

-Bega Cheese, 2012, Bega Chese Limited, Annual Report, sited on the 13th/May/2013, <http://www.begacheese.com.au/docs/Annual_Report_2012.pdf>

-Berry, P 2007, Dairy, Agriculture Commonities, Vol. 14, No. 3, 2007: 449-452.

-Boyle, G 2008, The way forward: Greenhouse Gas Highlights, TResearch, Vol3 pg 1-26, New York, America

-Carbon Tax, 2011, sited on the 15th/may/2013 < http://www.carbontax.net.au/>

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-C. A. Rotz, F. Montes, D. S. Chianese, 2010. The carbon footprint of dairy production systems through partial life cycle assessment, Journal of Dairy science, Vol 93, pg 1266-1268, American Dairy Science Association, America

- Dairy Sustainability Initiative, 2013, Case Study, sited on the 13th/May/3013, <http://www.dairysustainability-initiative.org/Public/ListSet.php?ID=230&parentID=109 -Department of Environment and Primary Industries, Victoria, Australia, 2011, sited on the 12th/May/2013, <http://www.dpi.vic.gov.au/agriculture/dairy/emissions-in-dairy>

-Goche, K, 2012, Food energy savings to reduce carbon footprint, Abc, http://www.abc.net.au/rural/content/2012/s3532497.htm, sited on the 14th/May/2013

-Murry Goulburn Co-operative, 2013, Retail brands, Sited on the 14th/May/2013, <http://www.mgc.com.au/index.php/our-products/retail-brands/>

-Minato, K. Kouda, Y. Yamakawa, M. Hara, S. Tamura, T. Osada, T. (2013), Determination of GHG and ammonia emissions from stored dairy cattle slurry by using a floating dynamic chamber. Animal Science Journal, 84: 165177, Japan

-Silverman, J 2013, Do cows pollute as much as cows?, How Stuff Works, sited on the 14th/May/2013, http://science.howstuffworks.com/zoology/mammals/methane-cow.htm

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-Tigerlight Electricity,2013, Case Studies-Bega Cheese NSW, sited on the 14th/May/2013<http://www.tigerlight.com.au/case-studies/bega-cheese-bega-nsw/>,

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7.0 Corporate Social Responsibility


WHAT IS CORPORATE SOCIAL RESPONSIBLE TO BEGA Every corporation big and small has a corporate social responsibility to reduce their greenhouse gases for the greater good of the planet. Corporate Social Responsibility (CSR ) is concerned with treating stakeholders of the firm ethically or in a socially responsible manner, which will ultimately protect and promote your brand positive light to the stakeholders and community (Hopkins 2006, p299). Bega has a huge CSR to the community of Bega which relies heavily on the prosperity of the cheese manufacturer providing manufacturing jobs, and purchasing the local dairy farmers produce. Bega understands it has CSR to the welfare therefore branding itself as part of the community, and successful gained the trust and respect of the town by investing heavily in the area. The introduction of the carbon tax on greenhouse gases has created a greater emphasis on CSR for Bega relating to raw material, production, effects to the Bega community and the world as a whole. Bega has launched many projects that balance the welfare of the employees, and the dairy farmers that already had significant financial pressure within the industry. An article published in the Daily Telegraph estimates energy costs for NSW farmers will be $7691 higher under the carbon tax (Lewis 2011). WHAT PROBLEMS REQUIRE BEGA TO BE CORPORATE SOCIALLY RESPONSIBLE The major problems associated with best practice cheese production are how do you lower your electricity, and get the famers to change age old processes. Bega has planned installation of one million dollars worth of refrigeration and lighting upgrades as outline the media release below (Gocher 2012). Bega needs to reinforce their emissions reductions
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to compete with companies like Kraft in pricing and CSR. Kraft have released similar media releases to promote the 52 per cent decline in energy consumption by investments in stat-of-the-art equipment (Victoria Government 2011, pp1-2). Bega working with the government has made huge inroads into efficient energy consumption, and published comprehensive on farm risk assessment to create a data base containing the environmental foot print for the regions dairy industry (Ken Garner 2006). Bega need to continually promote best farming practice to ensure that adaptation practices, which are readily available to producers but not adopted by all will be incorporated into local dairy farms to reduce the problems related to farming emissions (Mukherjee, Bravo-Ureta & De Vries 2013, p124). By using print media they have publicise the $850,000 grant will allow Bega Cheese to provide essential information on the Carbon Farming Initiative to 480 dairy farmers in the local area (Bega District News 3 May 2013). Every industry is trying to prove how environmental aware like Bega, which will provide consumer and stakeholder confidence for the future.

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RECOMMENDATIONS FOR BEGA CHEESES CORPORATE SOCIAL RESPONSIBLITY

The recommendation is that Bega Cheese should firstly continue to use print advertisements to promote CSR actions to stakeholders, including the wider society, as it is through communication that the association between corporations and society is established (Farache & Perks 2010, p163). Secondly continued alliance with farmers, researchers, stakeholder and government to ensure improvements to the overall process such as soil chemical analysis to understand the process, and reduce carbon emissions (Liu & Haynes 2012, p134). Finally Bega Cheese should continue to reduce emissions related to manufacturing, and refuse to purchase products from farmers who make no attempt to reduce their carbon footprint or seek assistance.

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Researcher (Corporate Social Responsibility) References


Bega Cheese 2006, Final Report Bega Cheese EMS Pilot Program, ending April 2006, <http://www.daff.gov.au/__data/.../bega-cheese-cooperative-final-report.doc> Bega District News 2013, Tasty Bonus for Bega Cheese, 3 May, viewed 15 May 2013, <http://www.begadistrictnews.com.au/story/1475855/tasty-bonus-for-bega-cheese/> Farache, F & Perks, KJ 2010, CSR advertisements: a legitimacy too?, Journal of Marketing Communications, Volume 16, Issue 3, pp163-181 Gocher, K 2012, Food energy savings to reduce carbon footprint, ABC, 25 June, viewed 16 May 2013, <http://www.abc.net.au/rural/content/2012/s3532497.htm> Hopkins , M 2006, What is corporate social responsibility all about?, Journal of Public Affairs, Volume 6, Issue 3, pp 298306 Invest Victoria 2011, Investing in Victorias Food Processing Industry For Innovation and New Market Access, Invest Victoria, State Government Victoria, Australia, viewed 15 May 2013, <http://www.invest.vic.gov.au/Assets/1567/1/KraftFoods-Australia-201109-WEB.pdf> Lewis, S 2011, Carbon tax will milk dairy farmers, The Daily Telegraph, 8 August, viewed 15th May 2013, <http://www.dailytelegraph.com.au/carbon-tax-will-milk-dairies/story-e6freuy9-1226110437341> Lui, YY and Haynes, RJ 2011, Influence of Land Applications of dairy factory effluent on soil nutrient status and the si ze, activity, composition and catabolic capability of the soil microbial community, Applied Soil Ecology, Volume 48, Issue 2, pp133-141 Mukherjce, D, Bravo-Ureat, BE & De Vires, A 2012, Dairy productivity and climate conditions: econometric evidence from south eastern United States, The Australian Journal of Agricultural and Resource Economics, Volume 57, Issue 1, pp123140

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8.0 Overall Recommendation


Although is a successful company but like every other company it has problems that havent been addressed. Bega cheese has internal conflicts, where shareholders who are also their suppliers reject the proposal of renewing their manufacturing mechanism to reduce carbon emission from farms saying it will cost the suppliers a lot of money to initiate in the process. With the help of the Dunker diagram some solutions arose, Bega cheese should consider the prospect of cutting down the number of their suppliers and reduce the powers of each supplier, they should also create a carbon inventory account to record their carbon emissions for each stage of production (Jemina 2010). Bega cheeses CSR has been working hard to reduce their carbon foot print, Bega has been working with government and with the $850,000 grant Bega cheese is planning on sharing their information to other dairy farmers. (Bega District News 2013) Bega took another step forward by using print media to promote CSR actions to its shareholders and the society. (Farache & Perks 2010). Electricity is one of the major problems Bega cheese is facing, manufacturing process areas on two Bega sites use efficient lighting although this is a good step forwards, Bega could use solar panels across all their five sites and they dairy farmers to install them too. By using these solar panels across their operation area and implantation carbon tax this will lower Bega cheese electricity bills and reduce carbon emissions. Replacing their exiting fridges with ammonia-cooled refrigeration, ammonia is an environmentally compatible refrigerant because it has an ozone depletion potential (ODP) of zero and a global warming potential (GWP) of Zero (ammonia refrigeration, n.d)

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9.0 Conclusion
In conclusion although Bega cheese has been hard working on reducing their carbon emissions through their CSR and their daily operations it still has a long way to go and we felt that that they still have room for improvement especially on operations and management of their stakeholders, Bega cheese inclusion in the top 500 greenhouse polluters deduces that they have to pay $23 per tonne of carbon emissions. Bega cheese has to keep pressing hard to make their brand environmentally friendly so they do not lose their market share.

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Team Leader (B) References


AAP Finance News Wire, 2013 FED: Profile of Bega Cheese, Australian Associated Press Pty Limited, 21 Feb, viewed on 18 May 2013, < http://0search.proquest.com.library.vu.edu.au/docview/1289260029/fulltext?accountid=14844>

Ammonia refrigeration n.d, osha, Viewed on 19 May 2013, http://www.osha.gov/SLTC/etools/ammonia_refrigeration/credits.html Bega, 2010, the great Australian cheese company viewed 18 May 2013, http://www.begacheese.com.au/

Bega District News 2013, Tasty Bonus for Bega Cheese, 3 May, viewed 15 May 2013, <http://www.begadistrictnews.com.au/story/1475855/tasty-bonus-for-bega-cheese/>

Farache, F & Perks, KJ 2010, CSR advertisements: a legitimacy too?, Journal of Marketing Communications, Volume 16, Issue 3, pp163-181

Jimena, J 2010, Managing Your Carbon Footprint, Canadian Mining Journal, Vol 131, Iss 7, pp. 10.

Bega District News 2013, Tasty Bonus for Bega Cheese, 3 May, viewed 19 May 2013, <http://www.begadistrictnews.com.au/story/1475855/tasty-bonus-for-bega-cheese/>

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10.0 Appendices
10.1 Reference List (Whole)
AAP Finance News Wire, 2013 FED: Profile of Bega Cheese, Australian Associated Press Pty Limited, 21 Feb, viewed on 18 May 2013, < http://0search.proquest.com.library.vu.edu.au/docview/1289260029/fulltext?accountid=14844>

Ammonia refrigeration n.d, osha, Viewed on 19 May 2013, http://www.osha.gov/SLTC/etools/ammonia_refrigeration/credits.html Anonymous 2006, Business and the Environment with ISO 14000 Updates, Corporate Governance and Climate Change, Vol 17, Iss 7, pp. 1-5.

Australias Greenhouse gas emissions, 2009, viewed 14th May, 2013 < http://www.carbonneutral.com.au/climate-change/australian-emissions.html> America's Share of the Climate Crisis Greenpeace report on historic emissions shows why America is morally obligated to lead global response to global warming, 2009, viewed 14th May, 2013 <http://www.greenpeace.org/usa/en/news-and-blogs/news/america-s-share-climatecrisis/> Australian Diary Industry Council Inc. 2012, Dairy Industry Sustainability Framework Final, DairyAustralia, viewed 17 May2013. <http://www.dairyaustralia.com.au/~/media/Documents/Industry%20overview/Sustainabili ty/Dairy%20Industry%20Sustainability%20Framework_Final%20Dec%202012.PDF>

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Australia Solar Quotes, 213, How solar panels work, sited on the 14th/May/2013, <http://www.australiansolarquotes.com.au/buyers-guide/the-basics-on-solar/how-solarpanels-work/> Bartlett, J 2012, Bega Cheese Cleaner Future, Bega District News, Sited 13th/May/2013<http://www.begadistrictnews.com.au/story/176726/bega-cheesescleaner-future/> Bega Cheese, 2012, Bega Chese Limited, Annual Report, sited on the 13th/May/2013, <http://www.begacheese.com.au/docs/Annual_Report_2012.pdf>

Bega Cheese, 2013, Sustainability- Action Plan, sited on the 13th/May/2013, <http://www.begacheese.com.au/WebImages/Sustainability/APCActionPlan290612.pdf> Bega Cheese 2006, Final Report Bega Cheese EMS Pilot Program, ending April 2006, <http://www.daff.gov.au/__data/.../bega-cheese-cooperative-final-report.doc> Bega, 2010, the great Australian cheese company viewed 18 May 2013, http://www.begacheese.com.au/

Berry, P 2007, Dairy, Agriculture Commodities, Vol. 14, No. 3, 2007: 449-452. BioCycle 2011, Australia Passes Carbon Tax, BioCycle, 52 Issue 11, p6-6 Boyle, G 2008, The way forward: Greenhouse Gas Highlights, TResearch, Vol3 pg 1-26, New York, America REFERENCE LIST: C. A. Rotz, F. Montes, D. S. Chianese, 2010. The carbon footprint of dairy production systems through partial life cycle assessment, Journal of Dairy science, Vol 93, pg 1266-1268, American Dairy Science Association, America

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Callum Clayton-Dixon 2012, Mining: debate over true impact of carbon tax on mines, Crickey: Independent Media, Independent Mines, viewed 15 May 2013, < http://www.crikey.com.au/2012/05/29/mining-debate-over-true-impact-of-carbon-taxon-mines/> Carbon Tax, 2011, sited on the 15th/may/2013 < http://www.carbontax.net.au/>

CPA Australia 2011, Summary of the Australian Governments Climate Change Plan, CPA Australia, viewed 15 May 2013, < http://www.cpaaustralia.com.au/cps/rde/xbcr/cpa-site/Summary-of-australiangovernments-climate-change-plan.pdf>

Dairy Sustainability Initiative, 2013, Case Study, sited on the 13th/May/3013, <http://www.dairy-sustainability-initiative.org/Public/ListSet.php?ID=230&parentID=109 -Department of Environment and Primary Industries, Victoria, Australia, 2011, sited on the 12th/May/2013, <http://www.dpi.vic.gov.au/agriculture/dairy/emissions-in-dairy> Exploring climate change, nd, viewed 14th May, 2013 <http://www.educationscotland.gov.uk/exploringclie/emissionsspmatechange/respons>

Farache, F & Perks, KJ 2010, CSR advertisements: a legitimacy too?, Journal of Marketing Communications, Volume 16, Issue 3, pp163-181.

Finkbeiner, M. (2009) 'Carbon Footprinting Opportunities and Threats', The International Journal of Life Cycle Assessment, No 14,pp 9194.

Fogler, H S and LeBlanc, S (2008), Strategies for Creative Problem Solving, Pearson Education, Upper Saddle River, NJ.

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Goche, K, 2012, Food energy savings to reduce carbon footprint, Abc, http://www.abc.net.au/rural/content/2012/s3532497.htm, sited on the 14th/May/2013

Hertwich, E. and G. Peters (2009) Carbon Footprint of Nations: A Global, Trade-Linked Analysis.Environmental Science & Technology. Hopkins , M 2006, What is corporate social responsibility all about?, Journal of Public Affairs, Volume 6, Issue 3, pp 298-306 Invest Victoria 2011, Investing in Victorias Food Processing Industry For Innovation and New Market Access, Invest Victoria, State Government Victoria, Australia, viewed 15 May 2013, <http://www.invest.vic.gov.au/Assets/1567/1/Kraft-Foods-Australia-201109WEB.pdf> Jimena, J 2010, Managing Your Carbon Footprint, Canadian Mining Journal, Vol 131, Iss 7, pp. 10. Kraft Foods 2012, creating a More Delicious World, Kraft Foods Company, viewed 13 May 2013, <http://www.kraftfoodscompany.com/SiteCollectionDocuments/pdf/kraftfoods_responsibil ity_report.pdf> Lewis, S 2011, Carbon tax will milk dairy farmers, The Daily Telegraph, 8 August, viewed 15th May 2013, <http://www.dailytelegraph.com.au/carbon-tax-will-milk-dairies/storye6freuy9-1226110437341>

Lui, YY and Haynes, RJ 2011, Influence of Land Applications of dairy factory effluent on soil nutrient status and the size, activity, composition and catabolic capability of the soil microbial community, Applied Soil Ecology, Volume 48, Issue 2, pp133-141
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Minato, K. Kouda, Y. Yamakawa, M. Hara, S. Tamura, T. Osada, T. (2013), Determination of GHG and ammonia emissions from stored dairy cattle slurry by using a floating dynamic chamber. Animal Science Journal, 84: 165177, Japan Mukherjce, D, Bravo-Ureat, BE & De Vires, A 2012, Dairy productivity and climate conditions: econometric evidence from south eastern United States, The Australian Journal of Agricultural and Resource Economics, Volume 57, Issue 1, pp123-140. Murry Goulburn Co-operative, 2013, Retail brands, Sited on the 14th/May/2013, <http://www.mgc.com.au/index.php/our-products/retail-brands/> Robert A. G. & Minow, N 2011, Corporate governance, 5th edn, Wiley, United States. Schermerhorn, J, Campling, J, Poole, D, & Wiesner, R 2004, Management: An Asia-Pacific Perspective, 1st edn, John Wiley & Sons, Australia. Silverman, J 2013, Do cows pollute as much as cows?, How Stuff Works, sited on the 14th/May/2013, http://science.howstuffworks.com/zoology/mammals/methane-cow.htm The International Institute for Strategic Studies 2011, Australias Carbon Tax Drama, The International Institute for Strategic Studies, vol. 17, comment 35.

Tigerlight Electricity,2013, Case Studies-Bega Cheese NSW, sited on the 14th/May/2013<http://www.tigerlight.com.au/case-studies/bega-cheese-bega-nsw/>,

Weber, C.L. and H.S. Matthews (2008) 'Quantifying the Global and Distributional Aspects of American Household Carbon Footprint', Ecological Economics,no 66, pp 379391. Weidema, B.P., M. Thrane, P. Christensen, J. Schmidt and S. Lkke (2008) Carbon Footprint. A Catalyst for Life Cycle Assessment? Journal of Industrial Ecology, no 12,pp 36. Williams, C & McWilliams, A 2010, MGMT, 1st Asia Pacific edn, Cengage Learning, Australia

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10.2 Meetings Agenda (Leader A) Vilashini


Facilitator : Meeting date: Vilashini & Ross 6/05/2013 Meeting Number: Meeting Start Time: Meeting end time: 1 10am 12pm

I) Meeting objectives: Choose what company to research Choose Team Leader (A) Choose Team Leader (B) Choose each researcher

II) Attendees Vilashini Ross Shane Sarah Lucy Lina IV) Actions Assignment Go home and look at the companies and choose which one to research. Have a read of the assessment task and what is required. V) Next Meeting Meeting Date Meeting Starting Time Meeting and End Time Person Responsible All Due Date Next team Meeting Next team meeting 9/05/2013 6:00pm -

All

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Facilitator : Meeting date:

Vilashini & Ross 9/05/2013

Meeting Number: Meeting Start Time: Meeting end time:

2 6:00pm 8:00pm

I) Meeting objectives: Make a definitive decision on what company to research Make a definitive decision on group roles (Leader and researcher) Do a general mind map on Bega Cheese and their emissions Brainstorm the general issues within Bega cheese

II) Attendees Vilashini Ross Shane Sarah Lucy Lina IV) Actions Assignment Complete mind map on each individual response State the major issues within each response State the major problem for each response (Duncker Diagram) V) Next Meeting Meeting Date Meeting Starting Time Meeting and End Time Person Responsible Each researcher Each researcher Each Researcher 12/05/2013 2:00pm 4:00pm Due Date 12/05/2013 12/05/2013

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Facilitator : Meeting date:

Vilashini & Ross 12/05/2013

Meeting Number: Meeting Start Time: Meeting end time:

3 2:00pm 4:00pm

I) Meeting objectives: Define the Problem with each response Start on KT-SA as a group for each response as a group Start on Duncker diagram for each response as a group Allocate roles for what to do in presentation Start writing up PowerPoint Slides 1. Brainstorm 2. Mind map 3. KT-SA 4. Duncker Diagram II) Attendees Vilashini Ross Shane Sarah Lucy

IV) Actions Assignment Make sure PowerPoint slides on Brainstorm, Mind map, KT-SA and Duncker Diagram are done. (for each researcher) Leaders start to get background information on Bega and carbon emissions as a whole V) Next Meeting Meeting Date Meeting Starting Time Meeting and End Time

Person Responsible Researchers

Due Date next meeting

Leader

13/05/2013 10:00am 12:00pm

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Facilitator : Meeting date:

Vilashini & Ross 13/05/2013

Meeting Number: Meeting Start Time: Meeting end time:

4 10:00am 12:00pm,

I) Meeting objectives: Discuss each others PowerPoint slides Make sure everyone is satisfied with Slides Make a start on individual research parts (essay component) Have a discussion on who will present each slide Put together the Slides Make sure everyone has adequate references for essay Discuss any problems with individual components Complete the slides and put them on PowerPoint. II) Attendees Vilashini Ross Shane Sarah Lucy

IV) Actions Assignment Each individual component to be completed roughly. Everyone practices their part for the oral presentation

Person Responsible All All

Due Date next meeting next meeting

V) Next Meeting Meeting Date Meeting Starting Time Meeting and End Time

12/05/2013 2:00pm 4:00pm

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Facilitator : Meeting date:

Vilashini & Ross

Meeting Number: Meeting Start Time: Meeting end time:

5 2:00pm

I) Meeting objectives: Have a brief run through of PowerPoint slides for oral Have a look at references and make sure appropriate. Finish the whole Problem Solving Process -Brainstorm -mind map -KT-SA -Duncker diagram Make sure Problem Solving Process addresses the three responses. Everyone to look at Problem Solving Items and make sure satisfied with them as a group. Make sure everyone is on track with individual essay component.

II) Attendees Vilashini Ross Shane Sarah Lucy

IV) Actions Assignment Complete mind map on each individual response State the major issues within each response Start Collation of assignment V) Next Meeting Meeting Date Meeting Starting Time Meeting and End Time

Person Responsible Each researcher Each researcher Vilashini 12/05/2013 2:00pm 4:00pm

Due Date Next meeting Next meeting -

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Facilitator : Meeting date:

Vilashini & Ross 19/05/2013

Meeting Number: Meeting Start Time: Meeting end time:

6 2:00pm 4:00pm

I) Meeting objectives: Place finishing touches on PowerPoint slides Look at final assignment as a whole and see if satisfied with the format. Have a run through of oral presentation.

II) attendees Vilashini Ross Shane Sarah Lucy

IV) Actions Assignment Print Off Assignment Put Assignment through Turn it in Put PowerPoint slides together.

Person Responsible Vilashini Vilashini Ross

Due Date 20/05/2013 20/05/2013 20/05/2013

V) Next Meeting Meeting Date Meeting Starting Time Meeting and End Time

20/05/2013 9:00am -

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10.3 Meeting Minutes (Team Leader B)


Meeting 1 DATE&TME Location Attenders 6/05/2013 14:00pm P227B Lucy Lina Sarah Shane Vil Ross none

Absent

Discussed

Bega cheese Brainstorm Mindmap have 7 references before the next meeting

Agreed Actions

Next Meeting

12/05/2013

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Meeting 2 12/05/2013 P227B Lucy Lina Sarah Shane Vil Ross none

worked out the Powerpoint slides defined the problems associated with each response

14/05/2013

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10.4 PowerPoint Slides

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10.5 Turnitin Originality Report

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