Apple Inc. Internationalization.

Simplicity is the ultimate sophistication. Leonardo da Vinci.

John Leyton Velsquez May 2013 Ph. D. Professor: Pablo de Carlos Villamarn. Discipline: International Strategic Management.

Facultad de Ciencias Empresariales y Turismo de Ourense. Universidade de Vigo.

Apple Inc.: Internationalization.

INDEX.
1. Introduction. 2. Key Features. 3. Internationalization process. 4. Conclusions.

1. INTRODUCTION.

1976

1976-1998 NOT, thanks.

1998-2001

2001-2003

2003 -

Apprenticeship: Outsourcing.

Massive layoffs.
Have cash on hand. Boost R&D spending. ORDER WORTH $25,000

Buy on the cheap.

Aggressive advertising.

From 2001 focused primarily in four product lines: Mac, iPod, iPhone, iPad.

Index

2. KEY FEATURES.
Integration and synergies.
Global strategy.

Intense competition.

Industry characterized by cost leadership, while Apple lead a differentiation strategy. Index

Customers.

3. INTERNATIONALIZATION.
a) Delocalization. b) Outsourcing. c) Apple Store.

d) Apple Resellers.
It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change. Charles Darwin.
Index

3.a. DELOCALIZATION.

Manufacturing.

Now, compare it to a

computer at the time. At this stage, before 1998, began with the delocalization of their factories in search to economize their production process.

3.b. OUTSOURCING.

EMPLOYERS
Direct Indirect 70,000 1,000,000

With coming back of Steve Jobs in 1998, the company had major restructuring, among some changes, they left to manufacture.

3.c. APPLE STORE.

2003

2008 But.. Where are BRICS?

From 2001 begins its physical international presence in developed countries based on differentiation leadership.

3.d. APPLE RESELLERS.

Sales 2012
12% 21% 37% 23% 7%

Guidelines
Europe
Asia-Pacific

America
Japon Retail

Since 2011 enhances its international presence allowing the distribution of its products in a prudent way.

Index

4. CONCLUSIONS.

a) Strategy. b) Process.

Because the people who are crazy enough to think they can change the world, are the ones who do. Apple ad "Think Different", 1997.
Index

4.a. STRATEGY.
Economies of scale. Alliances and Leadership and

agreements.

Apprenticeship.

Less flexibility and greater dependence.

Less control and greater risks.

Uncertainty, if they change strategy.

With Tim Cook as CEO begins a new era, between some objectives to increase its global presence.

4.b. PROCESS.
Different selections. Different ways. Commercialization perspective.
Foreign Direct Investment. Contractual systems.

Exportation

Uncertainty in BRICS.

Respecting the core strategy.

High to low undertaking.

The intensive distribution can improve its international presence (BRICS) but constitutes a risk for the image.
Index

THANKS FOR YOUR ATTENTION!

End.