Baljeet kaur samra / OUGD303 / Final Major Project /

BRIEF 4 / 1984 amnesty international

BRIEF Using the research gathered from my dissertation to raise awareness about Operation Bluestar which took place in India in 1984, through Amnesty International by creating a promotional pack that is sent out to Amnesty subscribers encouraging them to be a part of the campaign.

CONCEPT As the main focus of the campaign is about the media blackout and how it impacted people finding out about the attack it made sense to make all of the available imagery over pixelated to emphasise it. Orange is used throughout the design, as this is a significant colour of importance to Sikhs.

DELIVERABLES 12 Page publication / Flyers / Membership & Donation form / Posters / Thank you letter / Printed Envelopes / Website Proposal

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brief concept dELIVERABLES

Baljeet kaur samra / OUGD303 / Final Major Project /

BRIEF 4 / 1984 amnesty international

Publication The publication needed to be quite simple, it had to instantly attract someones attention and encourage them to want to know more about Operation Bluestar and to attend the remembrance march in London on the 9th June. It includes key facts and information about the attack and the aims set by Amnesty.

FORMAT & STOCK A total of 12 pages for the A5 publication, 170gsm Matt stock printed and bound by doxdirect.com. I chose to get some unbound at these included trace pages, and bound this myself, these were to be sent out in the bubble bags which included 10 posters and 50 flyers which could be distributed by the subscriber.

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Publication Format & stock

Baljeet kaur samra / OUGD303 / Final Major Project /

BRIEF 4 / 1984 amnesty international

Packaging As there are two slightly different publications, one pack which is a simple C5 orange envelope would just include the publication and 1 poster and flyer, whereas the bubble package would include 10 posters, and 50 flyers so that the information can be distributed further.

Distribution The packs would be sent out to Amnesty International subscribers who are keen to help stop human rights abuse. They will also be distributed at Amnesty International events across the UK and a PDF version will be available online.

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Packaging Distribution

Baljeet kaur samra / OUGD303 / Final Major Project /

BRIEF 4 / 1984 amnesty international

Flyers & postcards The flyers and postcards include information such as joining or donating to Amnesty as well as any topic or story that is relevant and needs to be shared, In this instance it is the petition to stop the execution of Devinderpal Signh Bhullar.

Posters The posters are designed to encourage people to attend the 1984 annual remembrance march that is held in Hyde Park, London on Sunday 9th June. It needed to be simple enough to attract individuals attention but gives a link to their website for more information.

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Flyers & postcards posters

Baljeet kaur samra / OUGD303 / Final Major Project /

BRIEF 4 / 1984 amnesty international

1984 : OPERATION BLUESTAR CAMPAIGN

Amnesty international is here to fight for the injustice that has affected thousands of Sikhs in India, from Operation Bluestar, to the 1984 AntiSikh riots in Delhi. launching this campaign as an appeal for equality and justice.

1984 : OPERATION BLUESTAR CAMPAIGN

Operation Bluestar took place in Punjab, India, in June 1984. It was a controlled attack authorised by the government, which saw the deaths of thousands of innocent people. The attack took place with a media blackout, which disguised the attack from the rest of the world. The aim by the government was to capture an alleged terrorist Jarnail Singh Bhindranwale who had taken refuge at the Golden Temple which is considered to be one of the holiest shrines for Sikhs. There has never been any valid proof that Bhindranwale was a terrorist or that he had committed any unlawful crimes that should see him arrested. The government saw Bhindranwale as a threat due to the rapid growth of followers who shared Bhindranwales vision of a separate state of land known as Khalistan, which would be a separate state for the Sikhs that they could call their own. Under the command of Indira Ghandi, who was the prime minister of India, the Indian Army chose to surround the Golden Temple from the 2nd of June before choosing the 5th of June as the day of planned attack. The aftermath of the attack involved the assassination of Indias prime minister in

AIMS
wITh yOUR hELP wE AIM TO RAISE AwARENESS ABOUT ThE CURRENT SOCIAL AND POLITICAL IMPLICATIONS ThAT ARE AffECTING SIkhS IN INDIA TODAy. wE AIM TO fIGhT fOR ThE jUSTICE ThAT PEOPLE DESERVE, TO STOP ThE hATE CRIMES AND hELP ThOSE DIRECTLy AffECTED.

Amnesty International also supports the following groups in fighting for justice and equality:

NATIONAL SIKH YOUTH FEDERATION

nsyf.org.uk

NEVER FORGET 84
neverforget84.com

Operation Bluestar - The full story >>

KAURAGEOUS
kaurageous.com

FREE bHULLAR
freebhullar.com

I pLEDGE ORANGE
ipledgeorange.net

Whether in a high-profile conflict or a forgotten corner of the globe, amnesty international campaigns for justice, freedom and dignity for all and seeks to galvanize public support to build a better world. @AmnestyUK

GET INVOLVED
This year Amnesty International will be supporting the annual remembrance march which brings together thousands of people in central London on Sunday 9th June 2013. The march will start in Hyde Park at 11am, and continue to Trafalgar Square, where there will be talks and seminars from local MPs, individuals directly affected and a range of other speakers.

November 1984, which sparked anti-Sikh riots across Delhi when the news made the headlines. These riots were directly linked to Operation Bluestar and highlighted how the government had so much control over what was reported in the media at the time. The riots again saw the deaths of thousands of innocent Sikhs. To this day people have been fighting for justice, for those they lost in the attack and those who today are still being affected by the aftermath of the attack.

GET INVOLVED>>

AmnestyUK

GET INVOLVED
This year Amnesty International will be supporting the annual remembrance march which brings together thousands of people in central London on Sunday 9th June 2013. The march will start in Hyde Park at 11am, and continue to Trafalgar Square, where there will be talks and seminars from local MPs, individuals directly affected and a range of other speakers.

NEVER fORGET 1984 REMEMBRANCE MARCh SUNDAy 9Th jUNE 2013 hyDE PARk 11AM

wITh yOUR hELP wE AIM TO RAISE AwARENESS ABOUT ThE CURRENT SOCIAL AND POLITICAL IMPLICATIONS ThAT ARE AffECTING SIkhS IN INDIA TODAy. wE AIM TO fIGhT fOR ThE jUSTICE ThAT PEOPLE DESERVE, TO STOP ThE hATE CRIMES AND hELP ThOSE DIRECTLy AffECTED.

Amnesty International also supports the following groups in fighting for justice and equality:

NATIONAL SIKH YOUTH FEDERATION

nsyf.org.uk

NEVER FORGET 84
neverforget84.com

WOULD YOU LET AN INNOCENT MAN DIE?

Professor Devinderpal Singh Bhullar has been on Death Row in India since 1995, following an unlawful deportation from Germany where he had sought asylum after the murder of his father and brother by Indian state officials. Bhullar was arrested, denied access to a lawyer and subsequently tortured and coerced into signing a confession. During the trial which was inconsistent with international legal principals of for trail all eyewitness corroborated Bhullars testimony. Subsequently, a Supreme Court judge found Bhullar not guilty, citing insufficient evidence for conviction. In spite of this, the Indian state has kept Bhullar behind bars for the past 18 years, mostly in solitary confinement. Suffering from mental illness, he remains under imminent threat from execution.

Amnesty International also supports the following groups in fighting for justice and equality:

NATIONAL SIKH YOUTH FEDERATION

nsyf.org.uk

NEVER FORGET 84
neverforget84.com

KAURAGEOUS
kaurageous.com

KAURAGEOUS
kaurageous.com

FREE bHULLAR
freebhullar.com

FREE bHULLAR
freebhullar.com

I pLEDGE ORANGE
ipledgeorange.net

I pLEDGE ORANGE
ipledgeorange.net

Whether in a high-profile conflict or a forgotten corner of the globe, amnesty international campaigns for justice, freedom and dignity for all and seeks to galvanize public support to build a better world. @AmnestyUK

Whether in a high-profile conflict or a forgotten corner of the globe, amnesty international campaigns for justice, freedom and dignity for all and seeks to galvanize public support to build a better world. @AmnestyUK

AmnestyUK

FreeBhullar

@FreeBhullar

AmnestyUK

Website Proposed layout and content for the Amnesty International website. Using the content from the publication and keeping it quite simple by stating the facts and aims set out by Amnesty, as well as letting people know how to get involved.

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WEBSITE