Advertisement Nokia N70 Ads

Analysis
By
Hasnain Sajid

Advertisement Analysis

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TABLE OF CONTENTS
............................................................................................................. 3
TABLE OF CONTENTS..............................................................................4
Introduction...........................................................................................5
Nokia says, Connecting People............................................................................ 5
Psychological Benefits............................................................................5
Advertisement Description.....................................................................6
Target market........................................................................................6
Positioning Strategies............................................................................6
Functional Benefits................................................................................6
Common Attention-Getting Hooks...........................................................7
Colors................................................................................................................... 7
Emotional Transfer............................................................................................... 7
Gender................................................................................................................. 7
Age....................................................................................................................... 7
Cute...................................................................................................................... 7
Ordinary People ................................................................................................... 8
Culture................................................................................................................. 8
Conclusion.............................................................................................8

Advertisement Analysis

Introduction
Nokia Corporation is the worlds largest manufacturer of mobile
phones, serving customers in 130 countries. Nokia is divided into four
business groups: Mobile Phones, multimedia, Enterprise Solutions, and
Networks. The Mobile Phone group markets wireless voice and data products
in consumer and corporate markets. The multimedia segment sells mobile
gaming devices, home satellite systems, and cable television set-top boxes.
The enterprise solutions groups develop wireless systems for use in the
corporate sector. Wireless switching and transmission equipment is sold
through the companys Networks division. Nokia operates 15 manufacturing
facilities in nine countries and maintains research and development facilities
in 12 countries.

Nokia says, Connecting People

By connecting people, we help fulfill a fundamental human need for
social connections and contact. Nokia builds bridges between peopleboth
when they are far apart and face-to-faceand also bridges the gap between
people and the information they need.

Psychological Benefits
Image
Style
Expression
Brand
Look
Self Actualization

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Advertisement Analysis

Advertisement Description
The ad is focusing on many tangible and abstract benefits and covers
many cultures, age, groups and people of different walks of life. The ad
projects beautifully its product i.e. N70 as a device that makes you
expressive, participative and stylish at the same time and brings you closer
to your loved ones and to the information.
Its very effectively portrays that this product fulfills your self
actualization needs. The theme used in the ad very precisely gives synergy
to Nokias message connecting people and ads gives thrush to its
campaign.

Target market
Business classes
Professionals
Fun seeking youth

Positioning Strategies
Benefit positioning
Product category positioning

Functional Benefits
GPS
2 mega pixel camera
2 hours video
Media Player
Games
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Advertisement Analysis

Bluetooth
Call Recording
Internet TV

Common Attention-Getting Hooks

Colors
The ad was really colorful as the main focus was on the YOUTH; the ad
included almost all walks of life such as airport, football team, camping,
concert, movies etc. Every segment had a different intensity of colors.

Emotional Transfer
The Ad shows happy, beautiful people but tells us nothing about the
product. The point is to make you feel good and to transfer that feeling to
the product. This is the number one and most important process of media
manipulation.

Gender
They sell their product for both, male & female

Age
This product is for the people of age 15 onwards.

Cute
Children and animals always steal the show. It attracts everyone and
makes the ad more memorable.

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Advertisement Analysis

Ordinary People
People that might be like you or me were in the ad to explain it well
that is a product for all social classes and all age of people. It stresses
community and family.

Culture
In the ad you can see people of different cultures, as Nokia is an
international brand therefore they have covered almost all the major
countries such as USA, India etc.

Conclusion
As Nokia Corporation is the worlds largest manufacturer of mobile
phones, serving customers in 130 countries therefore they have a strong
advertisement department which generates more creative ideas and they
have to look as a whole nation and facilities all the regions. They have to
keep in mind the need of their customers all over the world.

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