B R I EF 2: BR A NDING FOR PACKAG ING

PAGE 1 / 4: A L L DE S IG N BLOG TA G: BRIE F 3 : M A R I N AS P I E S

EMILY FAIRBANK LEVEL 06 BA (Hons) Graphic Design Leeds College of Art

THE BRIEF
I named, branded and designed a packaging range of homemade sweet, savoury and take-away pies for Marina Gibson. This is a small business that is in the process of being set up. The pies are packed full of high quality ingredients. The packaging should reflect the quality of the pies as well as retaining the informat, homemade ethos behind the brand.

CONCEPT
I have kept the logo design simple, bold and a clear representation of the nature of the business. I applied this to to range of rustic, brown packaging and mounted on black card stock to give a black interior to the packaging, to make the packaging sturdy and feel like a high quality design.

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PAG E 2 / 4: L A R GE PIE PAC K AG IN G BL OG TA G: BRIE F 3 : M A R I N AS P I E S

EMILY FAIRBANK LEVEL 06 / OUGD303 BA (Hons) Graphic Design Leeds College of Art

CONCEPT
I have focused on the stock choice and the appearance of the logo and slogan has, when printed on brown stock. The brown stock to reflects the natural, homemade nature of the pies and a die cut section in the shape of a slice to see the pies through.

RANGE
I have selected three savoury pie flavours and one sweet pie flavours to give a basic idea of the flavours Marina cooks.

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PAG E 3 / 4: TA KE AWAY PIE PAC K AG IN G BL OG TA G: BRIE F 3 : M A R I N AS P I E S

EMILY FAIRBANK LEVEL 06 / OUGD303 BA (Hons) Graphic Design Leeds College of Art

CONCEPT
I have kept the same overall design throughout the packaging range and just making changes to the logo. The scale of the logo on this packaging acts as a form of promotion.

RANGE
The information and icons for each pie flavour are printed directly on the packaging to keep the production costs down.

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PAG E 4 / 4: P R OMO T IO N BL OG TA G: BRIE F 3 : M A R I N AS P I E S

EMILY FAIRBANK LEVEL 06 / OUGD303 BA (Hons) Graphic Design Leeds College of Art

PASSIONATE
HOME

ABOUT

PIES
A BO U T T H E P I E S
HOME

PAS S IONATE

ABOUT

PIES

PIE GALLERY

ABOUT

ABOUT

PIES

PIES

PLACE AN ORDER

PLACE AN ORDER

PIE GALLERY

PIE GALLERY

CONTACT

CONTACT

A B OUT M A R I NA

WEBSITE
The website promotes the contents of the pies through a range of photographs of the pies being made. The overal deisgn of the pages are kept minimal and focuses more on the photographs of the pies. The site has four pages; home, about, pie listing, pie gallery and contact.

BUS ADVERT
Marina is based in London and the majority of pies she makes for people are distributed around the city, so it is appropriate to use the red London buss to promote the website and business.