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B R I EF 3: BR A N DING FOR PACKAG ING

PAGE 1 / 5: A L L DE S IG N BLOG TA G: BRIE F 4 : Y O G H U RT B R A N D

EMILY FAIRBANK LEVEL 06 / OUGD303 BA (Hons) Graphic Design Leeds College of Art

THE BRIEF
Name, brand and create a range of packaging for a new range of high quality yoghurts. The quality of the products should be reflected in the design and the choice in flavours and the packaging needs to be eye catching.

BACKGROUND
There are three combinations of flavours; blueberry and blackberry, raspberry and strawberry, vanilla and chocolate. There are two sizes of each flavour as well as a frozen range. The yoghurts are healthy and all made with natural ingredients, designed to be enjoyed as part of a healthy diet.

CONCEPT
The sophistication in the logo is represented by the extravagant style of the typeface. The two colour in an abstract shape that logo reflects the mixture of the two fruits as well as being a graphic representation of the appearance of the yoghurt.

B R I EF 3: BR A NDING FOR PACKAG ING


PAGE 2 / 5: PA CKA G IN G RA N G E BLOG TA G: BRIE F 4 : Y O G H U RT B R A N D

EMILY FAIRBANK LEVEL 06 / OUGD303 BA (Hons) Graphic Design Leeds College of Art

CONCEPT
The white background on the packaging represents the creaminess of the yoghurt whilst maintaing the focus colours and highlighting each variation of the logo. I have used a gradient of the two colours, signifying the mixture of the ingredients.

RANGE
The information on the packaging remains the same over the range. There are small changes to layout of each design to have a variation between the range. The frozen yoghurts have a gradient around the lid to make it more distinguishable against the other yoghurts.

B R I EF 3: BR A NDING FOR PACKAG ING


PAGE 3 / 5: L A B EL D E S IG N BLOG TA G: BRIE F 4 : Y O G H U RT B R A N D

EMILY FAIRBANK LEVEL 06 / OUGD303 BA (Hons) Graphic Design Leeds College of Art

CONCEPT
I used a tone of voice that embodies the brand; sophisticated and high quality. This makes the brand and product seem more of a treat and therefore valued more by customers than an ordinary yoghurt. The information on the packaging should be kept to a minimum so the eye is not drawn away from the overall design.

DESIGN
I have used Copperplate typeface throughout the information on each design because it embodies the sophisticated and high quality brand ethos.

B R I EF 3: BR A NDING FOR PACKAG ING


PAGE 4 / 5: P R OMO T IO N BLOG TA G: BRIE F 4 : Y O G H U RT B R A N D

EMILY FAIRBANK LEVEL 06 / OUGD303 BA (Hons) Graphic Design Leeds College of Art

HOME

ABOUT

PRODUCTS

CONTACT

HOME

ABOUT

PRODUCTS FLAVOURS

CONTACT

PREMIUM PUDS
FLAVOURS

SIZES WHERE TO BUY PRODUCT INFORMATION

BLUEBERRY & BLACKBERRY

RASBERRY & STRAWBERRY

CHOCOLATE & VANILLA

WEBSITE
This is a form of promotion and information about the products. There are four main pages and information about where to find the pop up shop and where the yoghurts can be brought from.

B R I E F 3: BRA NDING FOR PACKAG ING


PAGE 5 / 5: P R OP O S A L P RO M O T IO N BLOG TA G: BRIE F 4 : Y O G H U RT B R A N D

EMILY FAIRBANK LEVEL 06 / OUGD303 BA (Hons) Graphic Design Leeds College of Art

Delectable Goodness

PREMIUM PUDS

FROZEN
PREMIUM PUDS

PREMIUM PUDS

FROZEN

PREMIUM PUDS

FROZEN

PROPOSAL
Pop Up shop in the centre of Leeds. Portable trailer which moves weekly around the city. Stands and carrier trays which are placed around the city offering testers and purchasable products to pedestrians.

PROMOTION
I chose these two image to be the face of the brand because they are eyecatching as well as a play on the strapline delectable goodnes,

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