Académique Documents
Professionnel Documents
Culture Documents
No part of it may be circulated, quoted, or reproduced for distribution without prior written approval from NetLogistiK.
CONFIDENTIAL
This report is confidential. No part of it may be circulated, quoted, or reproduced for distribution without prior written approval from Emerald Internet Ventures.
CONTENT
Executive Summary 1. Industry overview Business concept NETLogistiK product offering Competitive landscape Financials Implementation
Appendix
EXECUTIVE SUMMARY
1 in line with industry standards(e.g., cargowerks charges 2.5%, carrierpoint charges4.0%, and an average forwarder marginsis 12%)
CONTENT
Executive Summary 1. Industry overview Business concept NETLogistiK product offering Competitive landscape Financials
Appendix
ESTIMATE
Movement of cargo within countries is dominated by trucking (77%) Within this mode large size shipments (LTL and TL) account for 87% of the revenue NETLogistiK will initially focus on these two segments
Ship
9%
Trucking
73%
77%
14% 13%
100%= $900 bn
Total
Source:S&P, Journal of Commerce, McKinsey & Company, SCT, GEIPOT, US Department of Commerce
ESTIMATE
US
Asia
240
350
The U.S. and European markets account for most of the transportation industry. However, the size of the market is so big that even Latin Americas 6% share represents a very attractive market ($55 billion)
255
* Includes commercial transportation in all modes; does not include inter-regional transportation Source: Standard & Poors; Med Ad News; Goldman Sachs; IMT; SCT; IBGE; GEIPOT
ESTIMATE
The largest Latin American transportation markets are Brazil, Mexico, and Argentina Freight transportation represents a centerpiece of these countries economic output (3-4% of GDP) Additional transparency and reduction of inefficiencies may have a dramatic impact on these countries productivity Therefore, support from local governments is expected
14-19
18-20
Brazil
Mexico
Argentina
Others*
Total
* Venezuela, Chile, Colombia Source: Goldman Sachs, IMT,SCI, GEIPOT, Subsecretaria de Programacion Economica (Argentina)
Number of trucks
700,000
The market is highly fragmented. Top10 carriers own less than 2%of the trucks
350,000 300,000 200,000
This environment provides an ideal opportunity for a solution like NETlogistik, which improves information and provides liquidity to the system The number of trucks in the system was used to build a bottom-up revenue model (see financials)
Mexico 1.5%
Argentina 1.6%
Other TBD
Over time NETLogistiK expects to have at least 5% of the trucks registered and operating in its electronic marketplace
Source: Instituto Mexicano de Transporte, Comision Nacional del transporte terrestre (Argentina), GEIPOT(Brazil), Interviews
10
CONTENT
Executive Summary 1. Industry overview Business concept NETLogistiK product offering Competitive landscape Financials
Appendix
11
BUSINESS CONCEPT
Shippers/ Senders
Manufacturing companies
Medium/Large Cargo Market The line of service will range from single to multiple truckload shipments Services/Products Spot contracts marketplace Excess capacity auctions Multiple/ complex shipment negotiation tools Cargo insurance Customs and tax advisory Warehousing and cargo management Infrastructure hosting Clearing and payment options Others (vertical market of spare parts)
Warehouses
NETLogistiK
Freight intermediaries and consolidators*
B2B Verticals
12
Today
Future
Forwarders
Warehouses
Forwarders
Warehouses
Shippers
B2B Verticals
Carriers
Shippers
B2B Verticals
Carriers
From... Many layers of intermediaries Manual/ time-consuming purchasing process Lack of price transparency Sub-optimal truck utilization (e.g., trucks return empty from destination)
To... One-stop-shop option Simpler /automated purchasing process Liquidity reduces prices and costs Wide access to network of shippers/carriers
13
Benefits For Shippers Access to a larger base of carriers Lower prices and more transparency Simplified purchasing process Access to standardized transaction information Access state-of-the-art technology For Carriers Improve truck capacity utilization (return trips) Access to a larger customer base Low-cost sales channel Simplified selling process Access to state-of-the-art technology
Forces against adoption From shippers Fear of changing current practices Fear of doing transactions over the internet Lack of internet access Although it might take some time, benefits will clearly outweigh the forces against adoption
From Carriers Fear of losing control Fear of competition Lack of trust in the system
14
Players CarrierPoint*
Concept Dynamic marketplace for trucking services . It has a rating system that enables shippers and carriers to evaluate potential partners
NTE
Real time exchange that focus on using transportation capacity efficiently. NTE acts as a broker , setting minimum prices
This is a proven business in the US and Europe Investors already bought-into the concept, investing over $50MM in some of these companies
Celarix
Web-based logistics solutions for shippers. It includes a real time neutral exchange
$59 million
(GF-X)
Global Freight Exchange is an Internet-based market to buy and sell air cargo capacity
* Although it started in mid 1999, CarrierPoint seems to be the company that is developing at the fastest pace Source: Webpages, press clippings, interviews
15
CONTENT
Executive Summary 1. Industry overview Business concept NETLogistiK product offering Competitive landscape Financials
Appendix
16
NETLOGISTIK FUNCTIONALITY
Shipper
Post requirements
Origin/Destination Cargo specifications Dates Others Rates Routes Services
Carrier
Upload rates and availability
Select audience Receive list of quotes and select best option Negotiate and close transaction on-line
$
________ ________ ________ ________
Receive notification of shipper's request for service Negotiate and close transaction on-line
NETLogistiK
FORMS
FORMS
Settle on-line
Electronic scheduling Intelligent search capabilities Neutral one-stop-shop Capacity, availability and pricing Data, information and news
Track shipment
Settle on-line
17
PRODUCT OFFERING
Description Revenue Source 2.5-3.5% of transaction value
One time contract for specific transportation needs. Shippers post their requirements and NETLogistiK will electronically channel the RFQ to selected carriers and/or match their requests with carrier s rates, schedules and availability information. Giving Allow carriers to auction their excess capacity in order to optimize truck utilization (return trips)
Real-time marketplace for spot contracts between a pre-selected network of carriers. The users will be able to optimize their fleets and leverage their sales force
Longer term and/or special contracts that require price and conditions negotiation tools. Specially targeted to large shippers (e.g. Coca Cola, Xerox, etc)
Offer the possibility of buying cargo insurance online. This product can contribute substantially to revenues as insurance premiums are usually 1% of the cargo value and standard commissions for insurance brokers are 10-15% Offered through a referral network of experts that will have alliances with NETLogistiK. The company will charge a flat fee for each referral to its partners
T B D
Offered through a network that will operate similarly to the one for Customs and tax services.
18
CONTENT
Executive Summary 1. Industry overview Business concept NETLogistiK product offering Competitive landscape Financials
Appendix
19
Multimodal
NETLogistiK Truck
The U.S. market is becoming highly competitive; there is no dominant player yet Europe is emerging Latin America is still largely untapped
Air/Ocean
20
COMPETITIVE LANDSCAPE
USA Manugistics FreightGate From 2 C e l a r i x Trade Matrix FreightGate EUROPE LSXS NETLogistiK*** LATIN AMERICA
Multimodal
Truck
OpenShip BidFreight
CarrierPoint NTE
EuroTrans FreeCargo
BidFreight NETLogistiK
Ocean or r A i
Although the competitive landscape is very populated, there are not many players that provide full service and end-to-end transaction solution We believe that the industry leaders at this point are: Celarix, CarrierPoint, NTE andGo Cargo, in their respective segments
The European market has seen some sites coming to the market However, it is behind the U.S. and still in a very early development stage No player has taken a dominant position in the market yet
Despite its attractiveness, the Latin American market is not competitive yet The opportunity is open to the first player that can offer a robust solution
* Low level of Development: Info Aggregators, Searchable bulletin boards. Limited amount of value added services. High Level of Development: Dynamic, deep exchange .Value added services. High transaction capabilities ** Air *** Future Development Source: WebPages, NETLogistiK team analysis
21
* Note: This page contains information that may become outdated shortly due to the speed at which these companies are evolving. Source: WebPages, NETLogistiK team analysis
22
CONTENT
Executive Summary 1. Industry overview Business concept NETLogistiK product offering Competitive landscape Financials
Appendix
23
KEY STATISTICS
VENEZUELA
GDP*: $104bn GDP Per capita $4394 Transport. Rev: TBD
COLOMBIA
GDP*: $92bn GDP Per capita $2438 Transport. Rev: TBD
BRAZIL
GDP*: $509bn** GDP Per capita $3105 Transport. Rev: $18-20bn
CHILE
GDP*: $69bn GDP Per capita $4587 Transport. Rev: TBD
ARGENTINA
GDP*: $287bn GDP Per capita $7947 Transport, Rev. $10-11 bn
* 1999 US$ Nominal GDP ** Brazil 1999 GDP value in US$ is smaller than the 1997 figures due to the recent currency devaluation Source: Goldman Sachs, Team Analysis
24
PRELIMINARY
400
Preliminary estimates show that NETLogistiK could generate between $150-$400 million in revenue after 3 years of operations (see details in following pages) These revenue numbers do not include other potential revenue sources (option value) that could become available once NETLogistiK captures a significant number of players on its network (Net effect). These additional revenue sources could come from: _Vertical market for truck-related products _Partnerships with automotive/truck producers to provide fleet renovation plans _Purchasing aggregation services for small carriers to buy products such as combustible and lubricants _Extension of services to a multimodal solution (rail, ocean, air)
250
150
Base Case
Penetration 5%
25
This bottom-up model illustrates the revenue potential after 3-4 years of operations. (for detail on how revenues drivers are expected to evolve over time see financial statements pages)
* Revenue generated by the carrier per truck. Consistent with range obtained during interviews with carriers ($65,000-100,000) ** Assuming that referral fee is 10% of the insurance premium. Insurance premium ($140) = Value of cargo ($14,000)*Insurance rate (1%) *** We assumed that after 3-4 years NETLogistiK is able to capture 200 of the 250 trips that a truck makes per year Source: Economy Ministry, Interviews, NETLogistiK Team Analysis.
26
ESTIMATE
R E V E N U E -A R G E N T I N A T R U C K S C A P T U R E D A R G E N T I N A
4 7 . 2 3 3 . 0 0 0 6 0 0 . 0 0 0 2 2 2 . 1 0 0 2 0 1 0 . 0 3 2 0 0 2 3 0 0 2 4 0 0 2 0 0 0 2 1 0 0 2 2 0 0 2 3 0 0 2 0 0 0 3 0 0 5 0 1
0 0 0 5 1
4 0 0 2
REVENUE-BRAZIL
6 . 0 1 4 7 7 .
T R U C K S C A P T U R E D B R A Z I L
0 0 0 5 3
0 0 5 4 2
0 0 0 4 1
Total Revenues
8 . 5 2 0 1 . 0 . 3 7 1 0 0 0 2 5 2 . 1 0 0 2
4 2 3 . 0 7 2 0 0 2 3 0 0 2 4 0 0 2 0 0 0 2
0 0 0 7
1 0 0 2
2 0 0 2
3 0 0 2
4 0 0 2
4 9 . 0 1 . 0 0 0 2 2 1 0 . 1 0 0 2 2 0 0 2 3 0 0 2 4 0 0 2
R E V E N U E -M E X I C 0
T R U C K S C A P T U R E D M E X C IO
3 5 5 . 7 3 8 . 0 0 0 7 7 1 1 . 0 0 . 0 0 0 2 2 6 . 1 0 0 2 2 0 0 2 3 0 0 2 4 0 0 2 0 5 3 0 0 0 2 1 0 0 2 2 0 0 2 3 0 0 2 0 0 5 3 0 5 2 2 1
0 0 5 7 1
4 0 0 2
R E V E N U E -O T H E R
T R U C K S C A P T U R E D O T H E R
0 0 5 2 1 5 3 9 . 7 2 3 . 0 0 . 0 0 0 2 0 2 . 1 0 0 2 4 2 . 2 0 0 2 3 0 0 2 4 0 0 2 0 0 0 2 0 0 5 2 1 0 0 2 0 0 5 2 0 0 5 7
2 0 0 2
3 0 0 2
4 0 0 2
27
This page shows a conservative scenario where the maximum penetration is 5%, and the number of transactions per truck per year, do not reach their maximum until year 2003 For illustrative purposes we assumed that over time (after major customer acquisition expenses flattens) operating margins increase until they reach a 50% level. Similar to that forecasted by analyst for other virtual marketplaces (Ebay, CommerceOne, etc)
28
NETLOGISTIK EXPECTS TO HAVE HIGH LONG-TERM OPERATING MARGINS SIMILAR TO THOSE OF OTHER VIRTUAL MARKETPLACES
Percent
40%-50% 35%-45%
45%-50%
NETLogistiK web-enabled intermediary model will benefit from low capital intensity and high operational leverage. Resulting in high operating margins similar to that of other virtual marketplaces,
Ebay*
CommerceOne**
I2 Technologies
*Projected operating margins for stable stage (where customer acquisition cost flattens) ** Based on analyst reports (Morgan Stanley Dean Witter,BancBoston) *** Operating margins excluding software margins Source: Analyst reports
29
This page illustrates a scenario where the $250 million potential is captured by 2004 These revenue numbers do not include other potential revenue sources (option value) that could become available once NETLogistiK captures a significant number of players on its network (Net effect). These additional revenue sources could come from: _ Vertical market for truck-related products _ Partnerships with automotive/truck producers to provide fleet renovation plans _ Purchasing aggregation services for small carriers to buy products such as combustible and lubricants _ Extension of services to a multimodal solution (rail, ocean, air)
30
CONTENT
Executive Summary 1. Industry overview Business concept NETLogistiK product offering Business development Competitive landscape Financials
Appendix
31
The Mexican commercial transportation industry amounted to US$13-14 billion in 19981. Truck transport dominates the movement of goods. Of all modes of transport, trucks captured over 80% of the value generated by the sector. The market was deregulated in the early 90s and remains highly fragmented. The capacity of the Mexican market is composed of 330,000 trucks. Of these, around 40,000 are owner-operated trucks and 290,000 are distributed among the close to 6,000 registered firms2. The top 50 carrier firms in Mexico amass a capacity of over 12,000 trucks, representing only 3.7% of the total. These are firms with at least 120 units each and an average of 250 units for the group. Because of this fragmentation, most medium to large firms deal with many carriers; 15-30 for the largest firms3. Purchasing of local logistic and transportation is very inefficient, as shippers have to contact carriers individually, usually by phone. Large logistics intermediaries (e.g. CH Robinson, Danzas) have limited penetration and have focused on international movement of goods and not local distribution. NetLogistiK estimates that in the Mexican market alone it can attain a capacity of close to 17,500 trucks participating in the exchange. This implies getting 10-15 of the top 50 carrier firms to participate and 300 medium sized firms out of the universe of 6,000 that exist today.
1/ Source: Instituto Mexicano del Transporte 2/ Source: Transportation Technical Services, SCT 3/ Source: McKinsey & Co.
32
This bottom-up model illustrates the revenue potential after 3-4 years of operations. (for detail on how revenues drivers are expected to evolve over time see financial statements pages)
* Revenue generated by the carrier per truck. Consistent with range obtained during interviews with carriers ($65,000-100,000) ** Assuming that referral fee is 10% of the insurance premium. Insurance premium ($140) = Value of cargo ($14,000)*Insurance rate (1%) *** We assumed that after 3-4 years NETLogistiK is able to capture 200 of the 250 trips that a truck makes per year Source: Economy Ministry, Interviews, NETLogistiK Team Analysis.
33
Capacity
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50
Carrier Transportadora Nacional Transportes Julian de Obregon Auto Lineas Regiomontanas Transportes Castores de Baja California Transportes Cuahutemoc MYM Autotransportes de Carga Tres Guerras Transportistas Unidos Mexicanos Autolineas Mexicanas Compania Fletera del Caribe Fletes Mexico Chihuahua Express Tres Fronteras Trans. Esp. Antonio de la Torre e Hijos Express Sinaloa Division Ensenada Transportes de Nuevo Laredo Bravo Logistics Transportes COR Autolineas America Express Anahuac Nafta Express Transportadora Hercel Transportadora Egoba Cia de Transportes de Mar de Cortes Fletes Sotelo Transportes Aguila de Cd Juarez Auto Express Perla Transportes Quintanilla Servicio de Transportes Jaguar Comercial Intern de Transportes y Carga Express Santa Fe Fletes Maya del Sureste Jose Antonio de Luna Diaz de Leon Transportes Sotres Autotransportes de Carga Fremo Transervicios Central de Fletes Monterrey Transportes Monterrey Transportes Pitic Ryder Capital Transportes Gonzalez Integradora de Transportes Golfo Istmo Transportes Unidos Tampiquenos Fletes Pegaso Transportes del Golfo y Noreste Auto Express Mercurio Servi Transporte Viga Aguilas de Occidente Transportes Mon-Ro Transportes El Ola Auto Fletes Regionales
Tractors 530 250 450 450 450 0 400 348 156 250 300 285 290 130 275 267 176 250 250 250 250 240 205 200 175 204 200 200 200 200 100 100 80 80 186 192 130 160 150 150 150 150 150 133 132 130 100 125 125 120
Trucks 270 300 30 15 0 450 20 69 200 75 20 6 0 148 0 0 80 0 0 0 0 0 8 12 36 0 0 0 0 0 100 100 120 120 10 0 60 22 20 15 0 0 0 0 0 0 30 0 0 0
Tractors+Trucks 800 550 480 465 450 450 420 417 356 325 320 291 290 278 275 267 256 250 250 250 250 240 213 212 211 204 200 200 200 200 200 200 200 200 196 192 190 182 170 165 150 150 150 133 132 130 130 125 125 120
Trailers 530 250 550 450 550 0 400 420 240 150 600 545 396 200 549 500 445 800 450 300 200 320 0 1,200 120 296 514 400 200 200 100 100 100 80 450 345 80 315 300 380 150 150 141 178 157 175 100 450 170 150
NetLogistiK will initially target larger carrier firms to provide the exchange with greater liquidity To acquire some of these initial key carriers NetLogistiK will: Offer preferential treatment (e.g. sorting priority) Offer stock options for early enrolment (as UOL did) Offer option to purchase stock in first round of financing Capture large shippers (e.g. Xerox, CocaCola, etc) as an incentive to bring large carriers Use non-cash incentives such as advertising Medium size-carrier firms are expected to be attracted through participating shippers (i.e. shippers will promote the use of NetLogistiK with their traditional carrier firms).
34