Approach to market-1KPUR: Concept A: A ready to use wood to wood joint adhesive for carpenters who want high strength,

fast curing joint without the use of nails Demonstration: 1. Ask customer to show their standard wood to wood joint practice 2. If he uses nail , then ask him about the major inconvenience he face in this practice 3. Note the time taken for finishing the activity(separately note the time taken for finishing the nailing process ) and starting clamping time 4. Now give customer a demo of 1 KPUR 5. Note the time taken for finishing the activity & starting clamping time Use: Time taken with Customers practise Application time Nailing time Starting Clamping time Finishing clamping time 6. 7. De-clamp the 1KPUR joint after 30 min Do the strength test for both the joints (if possible) and ask customer to compare in terms of machinability. Note #: In strength test, a person tries to open the joint only with the help of hammer & the success of the joint is measured in terms of the effort & time a person spends in opening a joint. 8. Now compare the timings. Time taken with 1KPUR

Concept B: A ready to use, easy to apply low consumption wood to wood adhesive for carpenters who wants to use adhesive without dirtying their hands ( wastage and inconvenience) Demonstration: 1. Request customer to demonstrate their current wood to wood joint. 2. Now ask customers about the major inconvenience he face in terms of spillage & application ( ask him to show his hands ,it will surely have some spots left due to the prior usage of epoxies) 3. Now demonstrate them the use of 1 KPUR (without the use of spreader ),also stress upon the one side application of 1 KPUR 4. Clamp the joint 5. De-clamp the joint after 30 min.

Concept C: A ready to use, easy to apply low consumption adhesive for carpenters who demand all weather protection Demonstration:

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Ask customers to join two pieces of wood using their traditional practice& ask them about approximate time after which joint become machinable 2. Give them a demo of 1 KPUR with similar wood pieces without the use of nail Clamp the joint & then de-clamp the joint after 30 min 3. Cut the log transversally into 2 halves 4. Take 1st half of the joint and perform the initial strength test 5. Ask them about the machinability of the piece 6. Now put the other half into a container filled with water 7. Remove the piece from water after 4 hrs 8. Ask him to do sanding and check the finishing 9. Now perform the strength test 10. Ask him to compare

Concept D: A ready to use, easy to apply low consumption adhesive for carpenters who want to increase production by fast curing Demonstrate: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Ask Customer about his current wood to wood joint practice Note the application and clamping time Ask him about the standard time taken by a wood to wood joint to cure Ask customer about average time taken by him to make furniture. EX- chair ,if everything is ready Now demonstrate him the use of 1 KPUR. Note the time of application , starting clamping time De-clamp the 1 KPUR joint after 30 min & ask him if his joint can be opened Now perform the strength test on 1 KPUR Wait for his joint to cure. Now compare the timings Time taken with Customers practise Application time Nailing time Starting Clamping time Finishing clamping time Time taken with 1KPUR

Additional comparison:

Cost Comparison
Fevitite Adhesive Fevicol Araldite 1KPUR 0 0.2 0.4 0.6 0.8 1 Cost 1.2 1.4 1.6 1.8 2

* Chart does not include the cost of nail * In cost comparison, chart wastage was not taken into account Note # although cost of Fevicol is 0.7 cost of 1KPUR, but when we take cost of nail into account then its cost also becomes comparable (cost of a standard 1.5 inch nail=0.4 Rs/nail approx.).

Key deliverables: 1. 2. 3. Convenience Time saving High strength

Targeting individually: Epoxies: 1. 2. 3. Comparison of curing time & strength Ease of application-Nozzle advantage, Mixing Direct cost comparison ( bring everything to 500 gms) a. Ask about kg of epoxy b. Compare this with kg cost of 1 KPUR Ask customer to bring a used container of epoxy. Highlight them the wastage on the sides of the container

4.

PWG: 1. 2. Comparison of curing time & strength Cost comparison : Ask customer about the cost of 1 Kg of Adhesive say Fevicol ,ask him about the half kg cost

o 1 KG FV= 150 Rs o Kg = 75 Rs Now highlight him the 1 side application of 1KPUR .So for similar purpose double quantity of Fevicol is applied. o Hence 1 KG FV= 500 gm. 1 KPUR Now ask him about the cost of a nail. Ask him about the number of nail he will use for a 1 m*5 cm wooden log. o Normally a nail is applied after every 15 cm. So around 6 nails will be required Now ask him to compute the cost of nails ( 0.4 * 6 = 2.4 Rs) Now ask him about how many 1 m. log he will do with 1 Kg of fevicol. o Say he says =20 o Then calculate the cost of nail = 2.4 * 20 = 48 Rs Now if we add we will find that cost of Fevicol & 1 KPUR is at par Now highlight him the other benefits which he will get extra

Market approach-Wudfill:

Concept A: An instantaneous curing wood filling adhesive to remove work delays Punch line kaam chalu chutkiyo main Demonstration: Ask customer to demonstrate their current wood filling practice Ask him about the average time required by the filled space to cure Now give him a demo of Wudfill Sand the filled space Wait for the customers filled space to cure Now ask him to compare the time Show them the extra time required by him which could be used for other works # Note: Carefully note the time.

Concept B: An easy to apply fast curing wood filling adhesive which gives excellent wood finishing (demonstrate how the filled space become like wood) Punchline- Lakdi ko lakdi rehne do sab kuch lakda bana de Demonstration:

Ask customers to show their current wood filling practice in a log of wood & ask them about the strength of the filled gob and minimum time taken for it to become workable Fill similar hole with Wudfill Ask customer to sand the Wudfill cured area Now wait for the customers filled area to cure Now ask customer to compare both the holes

Concept C: An easy to apply fast curing wood filling adhesive which can be machined instantaneously Demonstration: Ask customers to show their current wood filling practice in a log of wood & ask them about the strength of the filled gob and minimum time taken for it to become workable Now demonstrate them use of Wudfill by filling a hole After sanding ask them to hammer a nail on the filled hole Note # : Be careful during the initial saw dust pressing and filling operation as if not properly this test could fail .In case of a deeper hole it is advisable to do filling in multiple layers .

Advantage over current methods: Lambi wax: Filled hole is good in strength Instantaneous curing Excellent finishing Karpeech (motor solder) Filled hole is good in strength Instantaneous curing Excellent finishing Adhesive + Saw dust: Fast curing Good finishing Wood patch Convenient to use with less effoert Fast curing

Other suggestions: Try to meet influencer & owner simultaneously Always give references of nearby furniture centres