MarketScope For Business Intelligence and Information Management Service...

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com G00231143
MarketScope for Business Intelligence and Information Management Services in Western Europe
Published: 16 May 2013 Analyst(s): Neil Chandler, Alex Soejarto
Consulting and system integration companies assist in developing solutions for business intelligence and information managers and buyers of services expect broad support of information analysis strategies. We profile 24 leading companies in Western Europe.
What You Need to Know

This MarketScope research analyzes the market for implementation services related to information management solutions (for example, data management, data quality and data warehousing), as well as business intelligence (BI) solutions (for example, analytics, performance management, reporting and visualization) in Western Europe. Factors driving the market are evident, based on key market trends and the increasing importance of information in decision making. The rating of service providers in this MarketScope is based on seven key evaluation criteria. To enable user adoption and consulting and system integration (C&SI), companies must provide a blend of business, industry, technology and program management skills that are aligned with client objectives, culture and organizational capability. All selection processes are enterprise specific, so your analysis should be specific to your project requirements. C&SI managers should continue investing heavily to meet client needs and establish the next set of solutions. Western Europe remains a fragmented market with a mixture of larger regional and smaller niche providers.
MarketScope
The earlier version of "MarketScope for Business Intelligence and Information Management Services in Western Europe" analyzes the consulting and implementation service market for projects spanning Gartner's perspective on the BI, analytics and information management (IM) markets, which are covered in "Gartner's Business Analytics Framework" and "The Information Capabilities Framework: An Aligned Vision for Information Infrastructure." These frameworks establish the elements necessary to execute a complete BI and IM program, which may include
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strategy, people and processes, performance management (PM), analytics, BI platform and IM infrastructure. During the past 10 years, organizations have established transactional platforms and information silos. Many efforts are now aimed at rationalizing the disparate technology, breaking silos, complementing internal information with external information feeds and adding new technologies to extend capabilities. More recently, the key trends described as the "Nexus of Forces" comprising mobile, social, cloud and information are expanding the use cases, users and information sources used in BI and IM implementations. C&SI managers have invested heavily to supply the skills needed to quantify, design and develop BI and IM solutions. Furthermore, C&SI bridges the gap between commercial off-the-shelf (COTS) software and customized, domain-specific solutions that clients need. Historically, the content for these solutions has come from software vendors, but there is an increasing amount of intellectual property (IP) being created as content and offered direct from providers, as well as in partnership with customers. The demands for greater business value from information assets and the increasing prevalence of more diverse analytic solutions are driving continued significant growth (at a compound annual growth rate of 9%) in BI and IM. BI and IM have been a top CIO priority for years, but there is still much momentum and demand for new solutions and services. Primarily, this is due to the expanded adoption of BI across smaller businesses, new geographic territories and through functional expansion, such as data packaged analytic applications, discovery, predictive analytics, mobile, social, cloud and information (big data). Demand for skills to strategize and implement analytics continues to outstrip supply. Due to an identified shortage in skills to support these kinds of initiatives, there is a need for C&SI services (see "Gartner's Top Predictions for IT Organizations and Users, 2013 and Beyond: Balancing Economics, Risk, Opportunity and Innovation"). Providers of these services meet the demands for increased service delivery in various ways, including targeted acquisitions, new hiring, transferring staff internally, scaling up nearshore and offshore delivery hubs and growth through software sales and training. Clients can benefit from the increased number of service offerings, but must also be vigilant that their chosen provider's growth is sufficiently supported to cope with extra demand. Gartner anticipates continued strong demand for a combination of information analysis, PM and IM services during the next year in Western Europe. This will fuel both organic and inorganic growth strategies, culminating in aggressive recruitment and training strategies and further market acquisitions and consolidation. There are multiple industry offerings, including retail analytics, fraud analytics solutions, churn analytics or spending analytics. Providers also develop business analytics solutions, whereby analytics are integrated into processes in which a more holistic view of the business can be achieved. Management or business consulting capabilities are often required to fully develop and integrate these solutions into organizations. All C&SI services providers are increasing the breadth of their BI and IM practice and are increasingly choosing to lead with analytics (descriptive, diagnostic, predictive and/or prescriptive)
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Gartner, Inc. | G00231143
capabilities. Furthermore, to meet the demand for low-risk quick-win rapid deployments, providers will continue to build out content in the form of quick-starts, templates, accelerators, packaged solutions and managed services. C&SI services providers are preparing for the expected upswing in off-premises delivery by building out offerings in this space or creating a cloud-based platform as an extension of their BI and IM practice responsibility. Further investment among BI service providers is centered on big data, in-memory analytics, unstructured data and social computing. The big data discussion in particular is gaining much marketplace attention and C&SI service providers are developing advisory services and capabilities by training up teams to think about how information is used in domains or in vertical markets. Applying the best available technologies to these different use cases is important to get through the big data hype. The competitive market landscape in Western Europe represents a diverse group of providers that is also reflected in this MarketScope analysis. The demands of clients vary, from providers that can handle a large global project, to providers that will support clients only in their local markets, which means that the market is fragmented and diverse (see Note 2).
Market/Market Segment Description

BI and IM (comprising business analytics, PM, reporting and IM) solution services include professional service offerings to optimize enterprise processes and integrate related technology applications and platforms, which include applications-related work. Solution services are offerings to design, develop, deploy, manage and support specific processes, functions, applications or initiatives in user organizations. These services aim to optimize company processes and integrate related technology applications and platforms. Methods of purchase and service line definitions are available in "Market Definitions and Methodology: IT Services." BI and IM solution services aim to provide effective alignment and integration of BI initiatives based on "Gartner's Business Analytics Framework" and "The Information Capabilities Framework: An Aligned Vision for Information Infrastructure." These services encompass the data and IM infrastructure, BI platforms, analytic applications, PM, organization (people and processes) and strategy. They also include advanced analytics and big data initiatives, utilizing structured and unstructured data. Further, service providers are increasingly offering packaged solutions, packaged IP or managed services through innovative delivery methods.
Inclusion and Exclusion Criteria

The inclusion of providers in this MarketScope resulted from meeting several criteria and does not evaluate the suppliers on their managed services or outsourcing capabilities, but evaluates suppliers only on project-based C&SI. The providers evaluated are chosen based on their current and potential market impact, how often they appear on shortlists, the degree to which they are evaluated by respondents to Gartner's primary research surveys and how often Gartner analysts' interactions with clients result in some type of interest in specific providers.
Gartner, Inc. | G00231143 This research note is restricted to the personal use of aniruddho.mukherjee@hcl.com
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Companies were selected based on services offered and delivered in Western Europe, regardless of the location of their global headquarters and location of service delivery, as dictated by their own operational models. Selection criteria are as follows:
Geography. Service provider capabilities in Western Europe will be reviewed for this research. Where appropriate, related capabilities to effectively execute the delivery model chosen by the C&SI services provider (specifically, on-site and off-site global projects) will also be reviewed (specifically, Brazil, Russia, India and China [BRIC nations]). Service providers whose consulting and system integration service revenue is primarily derived from customers in Western Europe. Evidence of operations and a direct presence in at least one country in Western Europe (Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, the United Kingdom or the rest of Western Europe). Presence. Service providers must have a Western European market presence and there must be demonstrated interest by clients for the solutions and products, as determined by Gartner. Enterprise. Service providers should have demonstrated their solutions are used and supported across the enterprise and go beyond departmental deployments. Projects. Service providers must have the capabilities not just for staffing, but also for delivering and managing BI programs across the business analytics spectrum. Framework. Service providers must deliver projects that include four of the capabilities from the BI and PM framework domains (either singly or in combination). For more information on this subject, see "Gartner's Business Analytics Framework." Capabilities. Service providers should consistently invest in methodology and internal processes (as well as in resource development) to help clients with information management challenges, as described in the Information Capabilities Framework (see "The Information Capabilities Framework: An Aligned Vision for Information Infrastructure"). Revenue. Pure play BI service providers and full service BI C&SI providers will be evaluated if they meet the previously mentioned inclusion criteria and the following revenue requirements:
Pure play companies for BI professional services are defined as companies that derive more than 90% of revenue exclusively from BI consulting and integration services. A minimum of $25 million in annual revenue is required to be considered for this research. Service providers are expected to deliver consulting and integration services for discrete projects (projects include the requirement for deliverable services) and not just staffing services, application outsourcing services, business process outsourcing (BPO) services or full applications-related services. There is also a requirement for $40 million in annual BI professional services revenue, as well as $160 million for all professional services in applications-related work (for example,
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CRM, enterprise research planning [ERP] and supply chain management singly or in combination).
Service providers are expected to deliver consulting and integration services for discrete projects (projects include the requirement for deliverable services) and not just staffing services, application outsourcing services or BPO services.
The evaluation process was devised from briefings and data from service providers, annual reports and other publicly available information, as well as reference checks. Gartner continuously speaks to providers and their clients throughout the year, which also forms our decisions. Gartner also conducts a client reference survey with vendor-provided customers.
Rating for Overall Market/Market Segment

Overall Market Rating: Positive C&SI vendors in this market and evaluated in this research are investing aggressively to acquire or develop their BI and IM offerings to meet client needs. This is despite the complex market in Western Europe that is complicated by multiple geographic, cultural, lingual, economic and political boundaries. Since practices are growing fast, C&SI vendors are scaling their operations to offer a complete portfolio of services for the increasingly broad and diverse technologies and applications in the market. Many of these vendors need to further broaden their profiles with analytics and consulting professionals evolving their organizations to close the talent gap in the marketplace. Gartner has also seen an expansion in the variety of pricing and delivery solutions in the past year with both outcome-based projects (rather than traditional time and material and fixed pricing) and cloud-based services and packaged, domain-specific applications becoming more common (rather than on-premises pure consulting engagements). Recruitment and retention of key staff with the right technical and domain-centric skills remains a significant challenge for service providers.
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Evaluation Criteria
Table 1. Evaluation Criteria Evaluation Criteria Market Understanding Comment Ability of the vendor to understand buyers' wants and needs and to translate them into products and services. Vendors that show the highest degree of vision listen and understand buyers' wants and needs and can shape or enhance them with their added vision. The vendor's approach to product development and delivery that emphasizes differentiation, functionality, methodology and feature sets as they map to current and future requirements. The vendor's strategy to direct resources, skills and offerings to meet the specific needs of geographies outside the "home" or native geography, either directly or through partners, channels and subsidiaries, as appropriate for that geography and market. Core goods and services offered by the vendor that compete in/serve the defined market. This includes current product/service capabilities, quality, feature sets, skills and so on, whether offered natively or through OEM agreements and partnerships, as defined in the market definition and detailed in the subcriteria. Relationships, products and services/programs that enable clients to be successful with the products evaluated. Specifically, this includes the ways customers receive technical support or account support. This can also include ancillary tools, customer support programs (and the quality thereof), availability of user groups and service-level agreements, for example. Ability to respond, change direction, show flexibility and achieve competitive success as opportunities develop, competitors act, customer needs evolve and market dynamics change. This criterion also considers the vendor's history of responsiveness. Direct, related, complementary and synergistic layouts of resources, expertise or capital for investment, consolidation, defensive or preemptive purposes. Weighting Standard
Offering (Product) Strategy
High
Geographic Strategy
Standard
Product/Service
High
Customer Experience
High
Market Responsiveness and Track Record
Standard
Innovation
High
Source: Gartner (May 2013)
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Figure 1. MarketScope for Business Intelligence and Information Management Services in Western Europe
RATING
Strong Caution Promising Positive Negative

Accenture Affectto Atos BearingPoint Business & Decision Capgemini CGI Cognizant CSC Deloitte Detica (BAE Systems) HCL Technologies HP Enterprise Services IBM Global Business Services Infosys Keyrus KPMG MahindraSatyam NTT Data Platon Pw C SDG Group Tata Consultancy Services (TCS) Wipro Technologies As of 16 May 2013
Source: Gartner (May 2013)
Strong Positive x
x x x x x x x x x x x x x x x x x x x x x x x
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Vendor Product/Service Analysis

Accenture
Accenture is a global public company offering a broad set of IT services and solutions. Accenture Analytics orchestrates the full scope of analytics solutions and services for its clients across consulting, technology and outsourcing. Gartner estimates the company had approximately $2 billion in global BI and IM service revenue and approximately 11,000 professionals throughout the Americas, Europe and Asia/Pacific in 2012. We also estimate that Western Europe represents approximately 50% of the BI and IM service business with 2,500 employees located in the region. Accenture goes to market with its major industry segments for communications and high technology, financial services, health and public service, products and resources. It offers a full breadth of information analysis and IM solutions. Accenture has capabilities across the following areas:
Automated development tools and reusable architecture components (Accenture Analytics platform). Data strategy and architecture Information integration Big data and content management BI and performance management Advanced analytics technology enablement Visualization Advanced analytics capabilities
Accenture has more than 20 global analytics innovation centers, with seven located in Western Europe; Dublin, Warsaw, Sophia Antipolis, Milan, Athens, Madrid and Barcelona. Gartner's reference survey resulted in a reference feedback score (RFS) of 57.7 for Accenture in Western Europe (down slightly from 64.9 in 2011). Clients are positive about the company as an analytics thought leader. They often select Accenture for its depth of experience in business analytics and in particular, highlight its product technical strength and flexibility in consulting engagements. Important criteria in the selection process include market understanding, thought leadership, expertise in information architecture and its influence with senior management. The company is a good fit for enterprises requiring a balance of business consulting advice with complex technology execution for their BI solution initiatives. It is well suited to larger, more complex organizations undertaking global transformational initiatives.
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Accenture has capabilities for Endeca, IBM, Informatica, Microsoft (via Avanade), MicroStrategy, Oracle, SAP, SAS Institute and Teradata, among others. Rating: Strong Positive
Affecto
Affecto is one of the leading Northern European specialist providers, with all of its revenue stemming from BI services. Gartner estimates that its 2012 revenue was approximately $165 million. Norway and Finland account for approximately 60% of this revenue and the rest is from Denmark, Sweden and the Baltic countries. Norway and Finland is also where Affecto has located the majority of its 450 staff. Affecto maintains limited nearshore capabilities based in the Baltics and offers these capabilities to clients in the Nordic region. The company has indicated that trading conditions continue to be difficult (for example, increased cautiousness and slower decision making by customers), which culminated in modest year-on-year growth figures, compared to the wider EMEA market. Affecto has based its BI and IM capabilities on four practice areas represented in each geographic location in which it operates, comprising:
Information infrastructure. Enterprise information management (EIM) solutions for customers in all Affecto-located countries. Information and performance management. Analytics, BI and PM solutions for customers in all Affecto-located countries. Collaborative decision making. Collaborative BI, portals and content management solutions for customers in all Affecto-located countries. Business process and specific software solutions. Creating exclusive software solutions with its own IP for specific industries (such as the insurance industry) in selected Affecto-located countries.
In addition to the four product areas mentioned earlier, Affecto also offers business advisory consulting and managed services in EIM, BI and enterprise content management (ECM). Gartner's reference survey resulted in an RFS of 33.3 for Affecto in Western Europe (although the references were only from the countries in which Affecto operates). Clients are positive about the company as a BI and IM solution partner in the region. Client references received indicate that clients are somewhat satisfied based on strong client relationships with good client retention. In particular, Affecto is praised by clients for its technical ability in the products it covers, but received less positive comments related to its change management and overall business consultancy capabilities. Affecto is a good fit for Northern European clients in terms of technology-centric projects. It has alliances with Tableau, SAP, IBM, Microsoft, Oracle and Informatica.
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Rating: Promising
Atos
Atos is a full IT services provider with its headquarters in France. It has global revenue of approximately 8.8 billion and more than 76,000 professionals. Following its acquisition and integration with Siemens IT Solutions and Services (completed in 2011), the company has strengthened its position as a truly global provider. Gartner estimates Atos had approximately $240 million in BI and IM services revenue in 2012 (representing a below-market average growth rate of 5% over 2011) and approximately 1,000 professionals, mostly located in Germany, the U.K. and Ireland, France and Benelux. It also has professionals throughout Western Europe, with near- and off-shore centers in Poland, Marokko and India, supported by other Atos practice staff when necessary. Atos provides a global solutions portfolio, including big data, analytics in the cloud and mobile solutions supported by global business analytics practices. Atos is focused on major industry segments, comprising manufacturing, retail and services (which represents approximately 50% of company revenue), the public sector, healthcare, transport, telco, media, technology, energy and utilities and financial services. It offers a full breadth of information analysis and IM solutions. Atos has a global competence with dedicated BI and IM resources that focus on innovation, thought leadership and promoting BI adoption. Atos also hosts 16 customer service centers focusing on customer requirements and improvement and innovation and four, nearshore/offshore centers that concentrate on efficiency and operational excellence. Gartner's reference survey resulted in an RFS of 44 (down from 51 in 2011) for Atos in Western Europe. Clients were positive about its business understanding, technical and project management capabilities, but raised some issues over project management, staffing and account management. The company is a good fit for European organizations that are modernizing their BI and IM infrastructure and requiring best-in-class technology for BI solutions. Atos has capabilities for SAP, Oracle, Microsoft, IBM (Cognos, Netezza, and Datastage), QlikTech, SAS, Informatica, Cloudera, EMC and Esri. Rating: Positive
BearingPoint
BearingPoint is a partner-owned consulting firm with 3,500 consultants in 14 European countries. It has a separate BI practice that constitutes just over 10% of full company revenue. Gartner estimates the company's Western European BI practice generated approximately $70 million in revenue during 2012, delivered by 320 professionals spread across the countries they support (with the DACH [including Austria and Switzerland] German-speaking region being its largest territory). BearingPoint offers services across a full spectrum of industries, but most of its revenue comes from the service industry, financial services (especially banking) and the public sector.
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BearingPoint offers business consulting and strategy work in combination with technical skills within its BI practice. The company does not offer its own global delivery or offshore capability, but it does have a delivery partner (TCS) for projects and other strategic partners if required. As well as supporting leading vendor products, BearingPoint has its own implementation methodology called Mike 2.0 and a business analytics solution called HyperCube, which it claims is in use by more than 150 organizations. HyperCube is a predictive analytics and data mining platform, capable of processing large quantities of data to reveal risks and opportunities using complex, non-statistical methods. Gartner's reference survey resulted in an RFS of 50.6 for BearingPoint in Western Europe. Clients were positive about BearingPoint's customer-oriented service, flexibility and technical skills and capabilities, but highlighted concerns about its depth of knowledge relating to domain expertise, project management and inconsistency of resources. BearingPoint is a good fit for European organizations that are looking for help with an IM strategy or complex or domain-specific projects requiring business skills in addition to technical skills. BearingPoint has capabilities for IBM, Microsoft, Oracle, SAP, Informatica, QlikTech, SAS and Teradata. Rating: Promising
Business & Decision

Business & Decision (B&D) is a service firm with headquarters in France and a dedicated BI practice with 1,600 employees. Gartner estimates that in 2012, B&D had BI and IM revenue of approximately $160 million in Western Europe, representing more than 60% of its total Western European revenue. The majority of this revenue is generated in France and Benelux, but B&D also has local practices established in 12 countries, shared-service centers in Tunisia, Spain and France (as well as Mauritius) and across all major industries. B&D has a global competence with dedicated, key BI and IM resources that focus on innovation, thought leadership and promoting BI adoption. B&D goes to market according to its major industry segments of banking (retail and investment banking), insurance, life sciences (including pharmaceuticals, biotech and medical devices), telecommunications and media and consumer industries. B&D offers both custom consulting and template solutions. It has co-created solutions and has joint go-to-market activity with leading vendors such as RoamBI and Financial Communications, QlikTech and CRM Analytics, Oracle and SAS (life sciences), HCM (analytics), Oracle Hyperion, (CFO's office and SAP) and risk management (SAS). B&D has a depth of expertise in focused subject areas (such as risk in financial services) or focused vendors (such as discovery tools and mobile BI). Gartner's reference survey resulted in an RFS of 32.8 (down from 47 in 2011) for B&D in Western Europe. Clients praised B&D for its superior approach and technical competence, but it was also
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criticized for a lack of business consulting and training resources, as well as inconsistent technical skills. B&D is a good fit for clients looking for business and technical consulting across a wide technology portfolio. The company has go-to-market activities with IBM, Microsoft, Oracle, SAP, QlikTech, SAS, Informatica, MicroStrategy, Talend, Teradata and RoamBI. Rating: Promising
Capgemini
Capgemini has its headquarters in France and has a global reach with its business information management (BIM) practice. Gartner estimates that in 2012, the company had more than $800 million in global BI service revenue and more than 7,400 professionals in 36 countries. Gartner estimates that Western Europe represents about $575 million (more than 70%) of Capgemini's global BI and IM services business. Capgemini has a full service capability based across industries such as telecom, media and entertainment, energy, utilities and chemicals, consumer products, retail, distribution and transportation, financial services and the public sector. Capgemini also focusses on the following areas:

Information strategy. Developing a road map for the effective use of business information. Master data management (MDM). Developing a single view of customers, products and vendors. BI service center. Industrializing BI development and support. ECM. Dealing with unstructured data. Business analytics and big data. Finding patterns in data to predict future outcomes, solve business issues and build "intelligent" processes.
Capgemini has established a global center of excellence in Mumbai, India where it showcases the Customer BIM Experience (CUBE) to demonstrate its analytics solutions. The company has local BIM staff across Europe in Austria, Denmark, Finland, France, Italy, Germany, Norway, the Netherlands, Poland, Portugal, Spain, Sweden, Switzerland and the U.K. Capgemini has added innovation to its BIM practice, especially in big data, leveraging SAP Hana, Oracle Exalytics and Cloudera. The company has also invested heavily in creating a thought leadership position and has created multiple channels to present its innovative solutions to the market. Gartner's survey resulted in an RFS of 57.1 in 2012 (compared to 59 in 2011) for Capgemini in Western Europe. Clients praised Capgemini for its superior flexibility, project management and technical competence, but it was also criticized for challenges relating to training and technical resources.
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This research note is restricted to the personal use of aniruddho.mukherjee@hcl.com Gartner, Inc. | G00231143
Capgemini is a good fit for clients looking for a broad base of capabilities in applications and technology expertise, as well as strategic services. Organizations can also benefit from Capgemini IM solutions that increasingly leverage its global delivery center. The company has capabilities for Ab Initio, Oracle (including Hyperion), SAP-Business Objects, Microsoft, IBM (including Cognos and SPSS), Informatica, SAS, Teradata, EMC2, Adobe, Qlickview and Trillium Software. Rating: Strong Positive
CGI
CGI/Logica has company headquarters based in the U.K. and is a wholly owned subsidiary of CGI Group. The company provides full services in the midst of CGI and Logica's massive communication, integration and rebranding process. Gartner estimates that in 2012, CGI/Logica reached approximately $730 million in global BI and IM service revenue with almost 4,200 professionals (across CGI and Logica). The company had a much larger presence in the BI and IM space, which was approximately three times the size of the previous CGI practice. It now has a BI and IM practice with an estimated 1,200 dedicated resources in Western Europe. Gartner estimates CGI/Logica's BI and IM revenue in Western Europe was approximately $440 million in 2012 (up from $252 million in 2011). Western Europe represented 84% of Logica's revenue in 2011, but CGI has increased its presence in the U.S. and this year, the Western European region represents slightly more than 60% of global revenue. It is sited in the majority of Western European countries, with France accounting for the largest presence (representing more than 35% of 2012 company revenue), followed by the U.K. and the Netherlands. CGI/Logica is also able to support international clients based in Western Europe in other global locations. CGI/Logica offers a blended global delivery model for process improvement, BI/analytics integration and information management services, supported by a set of services, methodologies and tools, including CGI's IP services. It has a particular focus on financial services, the public sector, manufacturing, retail and distribution, telecom and utilities, oil and gas, healthcare and communications sectors. CGI/Logica had an RFS of 31.8 in Western Europe in 2012 (down slightly from 36 in 2011), as calculated by the responses in Gartner's survey. CGI/Logica's clients were pleased with the work carried out on their respective projects, its role as a trusted provider and its business consulting skills, while project management and technical skills received lower scores. CGI/Logica has capabilities for Cloudera, IBM, Informatica, Microsoft, Oracle, QlikTech, SAP, SAS Institute, Talend, and Teradata. CGI/Logica is a good fit for clients looking for strong functional capability that it can add to projects, especially in the industry focus areas. CGI/Logica can offer clients a combination of business, functional and technical skills for projects in BI and IM. Rating: Positive
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Cognizant
Cognizant is a public company with a global delivery business model with headquarters in the U.S. The majority of its professionals are based in global delivery centers and it has a growing base of local consultants in addition to a global EIM and analytics practice. Gartner estimates that in 2012, the company generated approximately $255 million in BI and IM service revenue across Western Europe. It is most established in the U.K. (representing more than 50% of its regional revenue), followed by Switzerland and the Netherlands (representing almost 30% of its regional revenue). Western Europe represents a relatively small percentage of Gartner's estimated global $1.3 billion revenue. The company grew significant revenue in the region and increased its head count to 430 (a Gartner estimate, up from 275 in 2011). Cognizant has invested in strong local management across Europe the U.K., Switzerland, Benelux, Germany, France and the Nordic region. Its acquisition of six companies of the C1 Group (announced in December 2012) has added company breadth, particularly in German-speaking countries. Cognizant's global BI and IM capability is particularly focused on healthcare and life sciences (representing more than 40% of its overall BI and IM revenue), financial services and insurance (representing more than 30% of its overall BI and IM revenue), manufacturing, retail logistics and consumer goods, communications, information, media and entertainment and high technology. Cognizant has invested in multiple areas for solutions aimed at customer life cycle analytics, ondemand labs, industry-aligned solutions (across risk and compliance, sales and marketing, mortgage and finance and commercial analytics), PM frameworks and metrics and BI on mobile and cloud, which aligns with Gartner's Nexus of Forces research. Gartner's reference survey resulted in an RFS of 47.9 (up from 44.1 in 2011) for Cognizant in Western Europe. Clients praised Cognizant for its commitment to customers, technical breadth, thought leadership and domain expertise. Clients expressed concerns over project planning, geographic alignment and change management capabilities. Cognizant has alliances with Actuate, Amazon Web Services, Endeca, IBM, Informatica, MicroStrategy, Microsoft, Oracle, QlikView, SAP, SAS Institute, Syncsort, Talend and Teradata. Cognizant is a good fit for clients with large IM or information analysis and PM projects, whereby a combination of consulting skills is needed with low-cost delivery. Rating: Positive
CSC
CSC is a company with headquarters located in the U.S. and a global reach and breadth of IT services products. The company has renewed and reorganized its BI and IM services into an enterprise intelligence and information services global practice. Gartner estimates that in 2012, the company generated approximately $465 million in global BI service revenue and more than 3,400 BI professionals. Western Europe represents approximately $120 million in BI and IM services business revenue (a Gartner estimation), with approximately
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1,000 professionals in the region and nine CSC delivery centers, eight service desk locations and 10 data centers. CSC has a particular focus on Belgium, France, Germany and the U.K. CSC has a diverse and global client base and operates across most diversified industry segments, including financial services, healthcare, manufacturing, and the public sector. It has a broad service delivery capability encompassing enterprise performance management (EPM), information services, analytics, BI, data warehouse, content management, MDM, information governance and data store. CSC has set a big data strategy in particular to address the increasing scaling needs of its largest clients. CSC has evolved horizontal and vertical industry-specific solutions. Its horizontal enterprise intelligence services address all information domains from the data store, information governance, master data management, data warehouse, content management, business intelligence, analytics through to information as a service. CSC's vertical industry-specific services include Careveillance and Payor Optics in healthcare, insurance fraud analytics and ClimatEdge in financial services, Dashboard 360 and aftermarket warranties in manufacturing. Gartner's reference survey resulted in an RFS of 39.7 (up from 14.4 in 2011) for CSC in Western Europe. Clients praised CSC for its people and the relationships they build with the customer, thought leadership, industry expertise and technical competence, but it was also criticized for project management, business consulting, change management and overall cost. CSC is experienced in handling large, broad IT services projects and can offer clients a blended delivery model with resources in nearshore and offshore locations. It has invested heavily in developing information analysis solutions to complement its strong IM capabilities. CSC is a good fit for clients with larger scale projects, domain-specific projects and information integration and BI projects. Its major strength is in its IM offerings and it is this focus that culminates in a "Promising" rating. CSC has capabilities for SAP BusinessObjects, SAP NetWeaver Business Warehouse, IBM Information Management, Oracle BI and CPM, Microsoft BI, Informatica, SAS, MicroStrategy, Teradata and EMC (Documentum and Greenplum). Rating: Promising
Deloitte
Deloitte is a global accounting, tax, consulting and advisory firm with a broad IT services portfolio. The BI group goes to market as Deloitte Analytics and has major practice areas to cover information analysis, PM and IM needs. Gartner estimates that in 2012, the company generated approximately $1.4 billion in global BI and IM service revenue, with more than 6,300 BI and IM professionals (up from $1.2 billion and 4,800 in 2011, respectively). We estimate that Western Europe represents approximately 15% of Deloitte's BI and IM service business ($250 million in 2012, up from $200 million in 2011) with 830 professionals (up from 725 in 2011) in the region.
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Deloitte has a strong industry focus and goes to market through its target industries of health sciences and government, consumer business and manufacturing. These include technology, media and telecommunications, financial services and energy and resources. Deloitte continues to invest in information analysis in the region through a series of acquisitions such as Caritat Strategic Analytics Group, Numius and I-Care, for example, its build out of Deloitte SNET (a firm-wide solutions network where analytics are increasingly included) and Highly Immersive Visual Environment (HIVE) locations to showcase technologies and analytics in U.K. locations and via an innovation lab in Amsterdam. Deloitte has a specific focus through Deloitte Analytics (including big data), financial transformation, governance, risk and compliance, international financial reporting standards (IFRS), mergers and acquisitions, and sustainability and climate change. The company has a growing portfolio in horizontal and vertical industry-specific solutions such as healthcare analytics, managed markets analytics, supply chain analytics, mobile analytics, marketing mix modeling, workforce analytics, oil and gas BI accelerators, insurance analytics accelerator and customer analytics for banking. Gartner's reference survey resulted in an RFS of 29.1 (down from 55 in 2011) for Deloitte in Western Europe in 2012. Deloitte is rated as a "Strong Positive," despite this lower score, which indicates that the company may be struggling to maintain service levels through a period of rapid expansion. Clients strongly praised Deloitte for its combination of business understanding and technical capabilities, as well as its project management skills, but it was also criticized for its pricing strategy and not keeping the right quality of resources available for some projects. Most of Deloitte's client are global or have to engage in the global marketplace in some way. Deloitte is a good fit for organizations addressing global transformational projects and complex business issues that can be measured by business outcomes and backed by technology strength to support the execution. The Deloitte Analytics practice has capabilities for Oracle, IBM, SAP, SAS, Teradata, Informatica, MicroStrategy, Tableau and QlikTech. Rating: Strong Positive
Detica (BAE Systems)

Detica is an information intelligence service business owned by BAE Systems (a FTSE 30 company with a 19 billion turnover). It has a BI and IM full services practice with approximately 290 professionals (up from 250 in 2011) and with revenue in Western Europe estimated by Gartner at $130 million in 2012 (up from $94 million in 2011). The U.K. represents almost 100% of Detica's BI and IM revenue and is where most of the company's resources are based. Detica is focused on delivering advanced BI and IM capabilities, from strategic advice and analytics to system integration and managed services, software development and hardware engineering. Detica also provides specialist solutions that cannot typically be met through the mainstream BI and IM COTS market, including BI and IM capabilities requiring a high level of security (such as defense, counterterrorism and counter fraud).
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Detica packages its services into industry-specific propositions for target sectors, including national security, defense, law enforcement, civil government, telecom, financial services, energy and utilities and transport. The company also provides a range of technical competencies like operational intelligence, big data, predictive analytics, fraud and risk analytics, data warehouse implementation, regulatory compliance, data governance and information assurance. Detica achieved an RFS score of 59.4 (up from 43.6 in 2011) in the 2012 Gartner client reference survey. Clients praised Detica for its flexibility and adaptation to changing requirements, functional skills and understanding client needs. However, the company was criticized for its management of multiple interdependent projects, the tenure of consultants, geographic fit and change management skills. Detica is well suited for U.K.-based clients, particularly in public services, telecom and financial services, looking for a strong technology provider. It is also a good fit for region-wide clients looking for specialist security or defense capabilities. Detica has resources for Oracle, SAS, Ab Initio, QlikTech, Hadoop, 10gen/Mongo, IBM (info sphere streams and Netezza), Talend, Apache Lucene and Teradata. Rating: Positive
HCL Technologies
HCL Technologies has information analysis and IM capabilities distributed across its enterprise transformation services and enterprise application services businesses, using its global delivery model for application development and technology services. Gartner estimates that in 2012, HCL generated approximately $240 million in BI and IM service revenue and had more than 3,300 BI professionals. With its headquarters based in India, the company utilizes its global delivery model for clients in Western Europe. Gartner estimated HCL's BI revenue at approximately $81 million in 2012 in Western Europe (up significantly from $49 million in 2011), which represents 34% (up from 32% in 2011) of the company's global revenue. Most of HCL's local presence is concentrated in the U.K., accounting for approximately 87% of its 1,100 regional resources. Local consultants are also situated in Germany and the Netherlands and there is a sales presence in multiple Western European countries. HCL is focused on banking, insurance, pharmaceuticals, consumer services and manufacturing. The company has established an advanced analytics lab and has begun offering analytics as a service to clients. It also has what it calls vertically-focused "fully loaded" services across banking, healthcare and manufacturing and a horizontal focus in mobile BI, big data and fast data solution frameworks to accelerate client deployments. Gartner's reference survey resulted in an RFS of 43.6 in 2012 (up from a negative 31 in 2011) for HCL in Western Europe representing a significant upward shift compared to the RFS in 2011. HCL's clients were satisfied with the resources provided on their projects in 2012 and praised it for
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its agility and responsiveness, consultant knowledge and applications expertise. Less positively, HCL was criticized for its project management, business consulting and pricing capabilities. The company has SAP BI capability (including BusinessObjects), Oracle BI and PM, Informatica, SAS, Teradata, Microsoft BI, IBM Infosphere, MicroStrategy, QlikTech and Teradata. HCL is an option for large enterprises looking for a service partner in IM with an emphasis on managing data quality and management of a BI solution. Rating: Promising
HP Enterprise Services
HP is a global technology and outsourcing company with headquarters in the U.S. As part of its Enterprise Services division, HP offers information management and analytics services. The global practice is known for its expertise in data management, data warehousing, information strategies and information delivery. Gartner estimates that the company generated approximately $500 million in global BI services revenue in 2012, with 5,000 professionals throughout its core markets of the U.S., Italy, the U.K., Germany and Japan, as well as its global delivery locations. Gartner estimates that Western Europe represents around 40% of HP's BI and IM services business. HP has made information management and analytics (IM&A) a strategic priority, declaring cloud, security, mobility and information optimization as three of its four strategic growth areas. HP's primary industry segments are financial services, communications, media and entertainment (CME), retail and consumer packaged goods (R/CPG), travel and tourism transportation (T&T) and healthcare and life sciences (HLS). The company is increasingly focused on end-to-end solutions aimed at big data issues. HP's IM&A services is expanding capability from tighter alignment with HP Labs roll out of "social intelligence" solutions with a key focus on industry and business domain solutions (CME, R/CPG, HLS, T&T, risk and compliance, supply chain and operations and customer management solutions), business domains (BPO social analytics), enterprise application services (autonomy, Vertica and SAP Hana) and core services (big data, data discovery and cloud). Gartner's reference survey resulted in an RFS of 62.8 in 2012 (up from 44 in 2011) for HP in Western Europe. Clients found the company lacking flexibility at times, but appreciated the company's vision and delivery capability. HP achieved a high score for technical capabilities and project management, especially in complex data warehousing-centric deployments. However, clients raised concerns over breadth of capability, geographic and cultural fit and overall cost. Beyond its own growing solutions portfolio, HP has capabilities for Ab Initio, Analytix, Endeca, Balanced Insight, Composite, OpenText, Informatica, Microsoft, MicroStrategy, SAP, SAS, Tibco and open source providers (Talend, Hadoop, Cloudera). The company is a good fit for clients expanding their enterprise application platform capabilities for BI reporting and for broadening their IM requirements. Rating: Promising
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IBM Global Business Services

IBM is a global technology, business services and outsourcing company. IBM Global Business Services (GBS) is the consulting group under which the business analytics and optimization (BAO) practice sits. Gartner estimates that the company generated approximately $2.6 billion in global BI and IM services revenue and has more than 9,000 professionals in its global BAO services line in 2012. IBM also has several thousand analytics experts in enterprise applications and outsourcing practices. We estimate that Western Europe represents around 35% of BI and IM services business. IBM has stated that it has three execution priorities for its BAO practice:

Client excellence Talent development Industry solutions and business use cases
To meet these priorities, IBM has developed more than 40 industry business use cases and a Smarter Analytics Signature Solutions portfolio, which combine IBM services, research and products to address business issues such as predictive asset monitoring and optimization, antifraud, waste and abuse, CFO performance insight and customer next best action. BAO industry use cases package IBM's IP (for example, domain expertise and content with IBM software/hardware). It has established nine analytics solution centers to showcase front office solutions and bring together the IBM Software Group with IBM GBS. IBM Research is also working more closely with IBM GBS to bring more "scientific methods" to its consulting products and BAO solutions. To meet the demand for talent, IBM has both organic (through boot camps, IBM University, accelerated recruitment and retention programs) and inorganic (acquisitions and partnering with 200 academic organizations) programs in place. Gartner's reference survey resulted in an RFS of 60.9 in 2012 (up from 50 in 2011) for IBM GBS in Western Europe. Clients praised IBM for its geographic coverage, thought leadership, domain and technical expertise and the relationships it builds with customers, but scored lower on project management, level of attention to customer needs, change management and overall cost. IBM is a good fit for clients looking for BI and predictive analytics, information analysis and big data solutions, as well as the implementation of PM applications. IBM GBS can handle complex initiatives requiring business and technology skills by industry through its BAO solutions. IBM has a broad base of alliances and competencies across products in the BI marketplace, including Oracle, SAP, Hadoop and Teradata, as well as an increasing portfolio of its own technology, such as Netezza, Cognos, SPSS and InfoSphere. Rating: Strong Positive
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Infosys
Infosys is an IT services providers based in India across a broad mix of industries. Infosys has a BI and IM practice that it is currently centralizing into one global information transformation practice. Gartner estimates that in 2012, global BI and IM revenue was approximately $700 million (24% year over year growth) supported by 8,000 professionals. Gartner estimates that Western Europe 2012 revenue represented around $150 million (22%) of BI and IM services business, supported by 1,200 regional professionals. Infosys markets its products in banking, financial services and insurance, manufacturing, energy, utilities, communications, services and retail, CPG, logistics and life sciences. It has four centers of excellence showcasing information solutions for big data, SAP Hana, social analytics, as well as advance visualization and data virtualization. It has a proprietary transformation framework (IMPAC) that provides a comprehensive structure for BI PM programs. Infosys has also created industry-specific accelerators and packaged offerings, such as integrated business planning analytics, retail analytics to minimize depleted stock levels, patient data analytics, retail marketing insight, machine and device data analytics, big data for oil and gas, and geospatial data management and visualization. Gartner's reference survey in 2012 resulted in an RFS of 32.1 (up from 24.4 in 2011) in Western Europe for Infosys. Clients still express a few common challenges with offshore execution, such as effective communication and consultant turnover. Infosys clients are impressed with the domain knowledge and skill of consultants. Infosys gets rated well for its project management and product knowledge, but clients also raised concerns over cultural fit, domain understanding (in contradiction of other clients who praised this element) and change management skills. Infosys has capabilities for SAP products (BO, Business Warehouse, Business Object Documents [BODS] and Hana), Informatica, IBM (Cognos, Infosphere, Netezza and Big Insight), Oracle (BI, Hyperion, Exadata/Big Data), Microsoft (BI and Parallel Data Warehouse [PDW]), Ab Initio, Teradata, QlikTech, Tableau, Tibco Spotfire, MicroStrategy, SAS and a range of big data vendors such as Cloudera, Splunk, MongoDB, Aster, Karmasphere and DataMeer. Infosys helps clients to expand business application initiatives with BI capabilities to leverage offshore implementation and analytics services and outsourced BI programs. Rating: Promising
Keyrus
Keyrus is a boutique BI service provider with its headquarters in France. The company is categorized by Gartner as one of the larger southern European local providers. Gartner estimates that the BI revenue of Keyrus was approximately $108 million in 2012 (up from $92 million in 2011) in Western Europe. The majority of this revenue originates from the strong base Keyrus has in its home market of France and Belgium, where the majority of its Western European revenue originates. The balance is divided between Luxembourg, Spain and Switzerland.
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The company employs approximately 1,650 global professionals, of which 1,050 are specifically focused on BI services, located mostly in Western Europe. The most important vertical sectors are manufacturing, financial services, utilities, telecom and the public sector. Keyrus has limited offshore and nearshore capabilities and mainly uses less expensive locations in France and Belgium as well as in Spain, Tunisia and Mauritius. Keyrus also has offices outside of Western Europe in 12 countries, including the U.S., Brazil, Canada and China. Its 2011 acquisition of Vision BI (adding 50 professionals based in Israel and North America) has expanded geographic coverage and depth of expertise in BI, especially big data. The Keyrus business consulting arm makes up approximately 5% of the company's revenue. In the past year, this practice has shown major added value, especially for larger accounts. No client references were available for the 2012 Gartner reference survey, so an RFS cannot be assigned. Keyrus clients are generally satisfied with its services and client feedback is usually more positive for technical skills above all else. Keyrus is a good fit for local clients looking for both strategic and technical skills within IM and PM. Keyrus has capabilities for a wide range of solutions including SAP, Oracle, IBM, Microsoft, SAS, QlikTech, Informatica, MicroStrategy, Talend, Tableau, Tagetik, Roambi, EMC Greenplum and Hadoop+. Rating: Promising
KPMG
KPMG is a global network of professional firms providing audit, advisory and tax services. The KPMG BI practice has aligned its capabilities to management advisory and consulting services related to BI and analytics. Gartner estimates that in 2012, the company generated approximately $700 million in global BI and IM service revenue and has around 2,500 professionals. Gartner estimates that Western Europe represents approximately 50% of the company's BI and IM services business. KPMG offers its BI and IM services and solutions focused on decision support, performance and risk and information management, but has added big data, analytics, intelligent enterprise/EIM, EPM sandbox environments, methods and tools. There is also a value delivery framework providing an holistic approach to transforming clients' businesses, which unifies a complete set of methods, including more than 100 toolkits to aid professionals in product delivery to their clients. KPMG has made multiple acquisitions to increase its scale including Wise Window (MOBI, mass opinion BI and Web analytics) and Secor (business consulting in Canada). KPMG focuses across all industries with a good balance of information analysis and IM, such as supply chain and marketing analytics, risk analysis and forensics analytics. KPMG is promoting new business models (such as managed services, packaged IP and value-based deals) to exploit information as examples of its visionary approach. The company offers solutions for financial management, industrial services, the public sector, communications and consumer markets, audit and risk, business effectiveness, IT advisory and tax and transactional services.
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In certain cases, KPMG subcontracts implementations with IBM or Tata Consultancy Services (TCS). KPMG claims broad coverage from business consulting through to implementation and is gaining share in the implementation of PM applications. We cannot provide an accurate rating based on KPMG's reference survey response, although the information received indicates high scores for its methodologies, partnership and commitment capabilities, as well as its consultant business knowledge. The BI practice is in growth mode and this may lead to several project challenges, but clients still rate KPMG's project management skills highly. Rating: Positive
Mahindra Satyam
Mahindra Satyam is an offshore service provider based in India. It offers an extensive set of IM solutions through its core BI practice, as well as extended sister companies Tech Mahindra and Bristlecone. Gartner estimates this group generated approximately $140 million in global BI services revenue and employs around 3,400 professionals. Gartner estimates that Western Europe represents about 30% of its BI and IM services business. The group, including Mahindra Satyam, has core strengths in financial services, manufacturing and telecom. Mahindra Satyam also covers healthcare, IT services and utilities. Tech Mahindra is focused on the telecom market and Bristlecone has a focus on the supply chain. Analytics solutions (although a small part of its portfolio) are built for customer, marketing, risk and supply chain domains and it was one of the first service providers to bring these types of solutions to clients. However, it has faltered in keeping up with the speed of change in BI, analytics and PM areas. Mahindra Satyam is still at a relatively early stage in its rebuilding of a global BI and IM practice to address the information analysis, IM and PM demands in the Western European market (currently with most impact in the U.K.), but it is also pursuing a presence in other areas of Europe. A recent strategic partnership will help make major inroads into the Benelux market to add to those made in Germany, France and Sweden last year. Progress so far has seen the company establish Web-based BI, mobile and big data centers of excellence and an expansion of its iDecisions industry and business-process-focused "Best Practices" toolkit. Mahindra Satyam has also created packaged offerings for social media analytics, machine data analytics, customer value management and fraud detection and prevention. Gartner's reference survey resulted in an RFS of 35.9 for Mahindra Satyam in Western Europe in 2012. Clients praise the flexibility of teams, product knowledge and business alignment, but express concerns over offshore execution and business consulting capabilities. MahindraSatyam has product capabilities for Actuate, Oracle, EMC Greenplum, IBM, Microsoft, Teradata, SAP, Splunk, Cloudera, Solix, Ab Initio, QlikTech, Informatica, SAS and MicroStrategy. Clients should exercise caution and perform the appropriate due diligence to evaluate and ensure a good fit when working with Mahindra Satyam in its BI program. Rating: Caution
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NTT Data
NTT Data is the IT solution arm of the NTT Group with a global IT services unit generating $15 billion in annual revenue and with 58,000 professionals operating in 36 countries. NTT has expanded through organic growth and inorganic acquisitions (such as Value Team, Cirquent, Intelligroup and the recent acquisition of Keane). The company has a global BI practice that Gartner estimates at approximately $150 million in annual BI revenue serviced by more than 1,600 global BI and IM resources. Gartner estimates Western Europe represented around 35% of this revenue in 2012. There are approximately 300 resources across Western Europe, with a specific focus on Germany, Italy, the U.K. and Switzerland. There are also smaller operations across Austria, Denmark and Netherlands. NTT Data goes to market via its major industry segments of manufacturing, telecom, finance, insurance, healthcare and government. NTT Data focuses on core BI and PM capabilities, such as mobile BI, long-range planning and controlling and in-memory BI reporting. The company has its main strengths in data management and complex technology projects, recently focusing on its new BICLAVIS analytics methodology/framework solution, including in-memory and near-real-time analytics, mobile BI and industry-specific product solutions for manufacturing, insurance and healthcare. We cannot provide a rating based on NTT Data's reference survey responses, although the information received indicates high scores for its methodologies, professionalism and technical expertise. However, its BI and IM practice is in growth mode, which can lead to numerous project challenges. Core competencies include SAP BW, BOBJ, Oracle Business Intelligence Enterprise Edition (OBIEE), IBM (Cognos, Netezza), Microsoft, QlikTech, Informatica, MicroStrategy, Oracle and big data providers (such as Cloudera, Hadoop) and Pentaho. Rating: Promising
Platon
Platon is a specialized BI service provider with its headquarters in Denmark. Gartner estimates Platon's revenue was approximately $45 million in Western Europe in 2012, with around 250 dedicated resources. Platon has a Nordic market strategy with approximately 57% of its revenue in Denmark, as well as resources and revenue in Norway, Finland, Iceland and Sweden. Platon does not go to market by industry, instead, it targets large organizations in the Nordic region, as well as the public sector. Platon has product capabilities for Microsoft, SAP, Informatica, Oracle, HP, Targit and QlikTech and has resources for IBM and SAS Institute. Platon is a good fit for Nordic organizations looking for a service partner for their IM projects. Gartner's reference survey resulted in an RFS of 53.4 for Platon in Western Europe in 2012. Clients praise the company's technical skills and project commitment and business specialist knowledge,
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but express concerns over its business understanding and business logic, communication and inability to provide global services. Rating: Promising
PwC
PwC is a global network of member firms offering accountancy and advisory services, as well as a portfolio of IT services. PwC has established an information management group to centralize its solutions in areas such as applied analytics, statistics, advanced simulation and business intelligence. Gartner estimates the company generated approximately $550 million in global BI and IM service revenue in 2012 and has around 2,500 professionals. We also estimate that Western Europe represents about 40% of its BI and IM services business with an estimated 700 regional professionals. In particular, PwC has a strong practice in companion areas, such as governance, risk and compliance, which complement its BI and PM solutions. PwC has invested significantly through a combination of organic and inorganic strategies. Its acquisitions include BearingPoint diamond management and technology consultants (in multiple countries, most notably the U.S. and Japan), Karabus (Canada), diamond management and technology consultants Paragon (the U.K., Turkey and the Middle East), Proxyon and True Economy (the Netherlands), PRTM and Ant's Eye View. These all contribute to PwC's BI and IM service offerings in digital transformation, big data management, mobile, cloud, advanced business intelligence, customer information strategy and enterprise content management. PwC is also hiring in India and China to deepen its global delivery capabilities, vertical expertise and service offerings. PwC's IM practice goes to market with its industry sectors. The company offers a full range of information analysis, PM and IM solutions for selected target sectors including banking and capital markets, entertainment and media, healthcare and biotechnology, insurance, retail and consumers, pharmaceuticals and technology and utilities. Gartner's reference survey resulted in an RFS of 56.4 (up from 53 in 2011) for PwC in 2012 in Western Europe. Clients praise PwC for its collaborative approach, business domain and technical expertise, but raised concerns about its ability to align resources for clients where multiple projects are occurring simultaneously, as well as pricing and overall communication. Clients are advocates of PwC and compliment the firm for its partnership with client goals and leadership in project successes and project management, as well as consultants' understanding of technology. Clients often select the consulting group because of an existing relationship. Important criteria in the selection process include thought leadership, information architecture, industry expertise and project management methodology. PwC has alliances with major BI vendors including SAP, Oracle, Microsoft, Informatica, SAS, Hyperion, Tableau, HP and QlikTech. Its BI and IM solutions complement clients' enterprise application platforms.
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PwC is a good fit for large multinationals looking for global transformation projects and for clients assessing the impact of information strategies on their business processes. Rating: Positive
SDG Group
SDG Group is a specialist provider of BI services with headquarters in Italy and Spain, with supporting offices in 12 global locations. Gartner estimates that company revenue was $28 million in 2012 (up from $25 million in 2011), with a total of 240 resources (up from 225 in 2011). The company operates in a selection of countries in Western Europe, such as Germany, the U.K., France and Portugal, but most revenue (84% combined) is in Italy and Spain. It has also been increasingly active in the Middle East. SDG provides services to sectors such as communications and media, consumer products, fashion and retail, financial services, government and education, healthcare and life sciences, manufacturing and logistics and utilities and resources. It is a global business consulting firm, with special leadership qualities in business process re-engineering, corporate performance management and collaborative BI. The company has developed solutions for consumer packaged goods, social intelligence and financial planning. SDG achieved an RFS of 46 in 2012 in Western Europe (down from 51 in 2011), as calculated by the responses in Gartner's reference survey. SDG's clients praised its ability to understand business requirements, flexibility and strong technical competences, but also raised concerns over change management and change of resources and in one case, project management skills. SDG is a good fit for clients requiring business consulting expertise, particularly in corporate performance management projects. SDG has capabilities for Microsoft, SAP, Oracle, MicroStrategy, IBM (Cognos/Netezza), SAS, QlikTech, Board and Teradata. The main proportion of its resources is allocated to SAP, SAS, IBM, Oracle, QlikTech and Board International. Rating: Promising
Tata Consultancy Services (TCS)

TCS is part of the Tata Group one of India's largest conglomerates. TCS has a broad set of IT services and a BI and PM practice that leads its global BI solutions. Gartner estimates the company generated approximately $1.1 billion in global BI and IM services revenue and employs around 15,000 professionals. Gartner estimates that Western Europe represents approximately 30% of the company's BI services business. TCS has a presence in multiple Western European countries. Gartner estimates more than 60% of this revenue is generated in the U.K., with Holland and Switzerland representing 15% and the rest in other regional countries. TCS has an emphasis on global delivery, which means that close to 70% of its staff are based in offshore locations, such as India, with the remaining 30% servicing clients from an onshore location.
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TCS goes to market by aggregating clients into industry segments of financial services, insurance, life sciences and healthcare, manufacturing, retail and distribution, telecom, media and entertainment and travel and hospitality. It offers a full breadth of information analysis and IM solutions and implementation of PM applications. It has invested in offering a broader set of predictive analytics across industries. TCS is revamping its multiyear service strategy around business analytics, BI and IM, encompassing the initiatives on products, cloud, mobility, social, multistructured information and governance in particular. No client references were available for the Gartner reference survey and an RFS cannot be assigned to TCS for its BI and PM practice. Gartner finds that TCS clients are generally satisfied with its services, but desire greater innovation and client-centric advice. TCS works with multiple partners, including IBM, Informatica, Microsoft, MicroStrategy, Oracle, SAP, SAS Institute, Teradata, QlikTech and Tibco. In addition, TCS is partnering with many providers to provide implementation services. TCS is suited to technology-centric projects, for projects in which information integration is of key importance and for engagements in which formulating an enterprise information strategy is necessary. Rating: Promising
Wipro Technologies
Wipro is an IT services and outsourcing provider based in India. The company has an analytics and information management practice covering services for the BI market. Gartner estimates that in 2012, the company generated approximately $870 million in global BI and IM services revenue and employs around 9,450 professionals. Wipro uses a global delivery model effectively and a majority of its consultants are based in an offshore location, such as India. Gartner estimates that BI practice revenue in 2012 was approximately $244 million in Western Europe, which represents approximately 28% of Wipro's global BI practice. Wipro has clients across multiple Western European countries, although the majority of its revenue (approximately 75%) is generated in the U.K., followed by approximately 9% generated in Switzerland. Wipro has local BI resources in multiple local countries, although with its global delivery model, the company services clients mainly from its offshore delivery locations and an advanced analytics lab in Kolkata housing more than 300 statisticians and domain consultants. Wipro's primary industries include financial services, retail, manufacturing, energy and utilities, healthcare and high-tech and telecom. Wipro operates a mixed portfolio to meet its clients' BI and IM requirements, including cross-industry solutions (B2B MDM, customer life cycle management, financial process transformation, risk and compliance and supply chain), with a portfolio of industryspecific process assets such as retail (merchandizing and pricing), CPG trade promotion, banking (risk and compliance), manufacturing process analytics, and smart meter-driven analytics. Wipro is adding to its analytic capabilities and has invested to gain expertise in use cases for adopting disruptive technologies such as big data, in-memory, SAP Hana, mobile BI and advanced
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visualization. The company continues to expand through organic and inorganic initiatives such as its recent Promax Applications Group acquisition, further expanding its capabilities in trade promotion planning, management and optimization solutions space. Gartner's reference survey resulted in an RFS of 53 for Wipro in 2012 in Western Europe. Clients praised Wipro for adaptability, strong technical skills and its ability to work closely with the business to understand and deliver their requirements. However clients want stronger project management and business consultancy capabilities and continuity of staff. Wipro can handle large-scale IM projects and also provides large-scale outsourcing services. Additionally, IM, BI competency centers and work and information analysis are also key strengths. Wipro has primary partnerships with global vendors like IBM, Microsoft, Oracle, SAP, EMC, HP and Cisco, as well as focused vendors like Teradata, Informatica, SAS, MicroStrategy and emerging vendors like QlikView, Cloudera, Tableau, Tibco Software, Trillium, Kalido, Revionics, RoamBI, Hortonworks and Splunk. Wipro is a good match when scale on an engagement is important in meeting IM needs. Rating: Positive
Recommended Reading
Some documents may not be available as part of your current Gartner subscription. "Magic Quadrants and MarketScopes: How Gartner Evaluates Vendors Within a Market" "The Nexus of Forces: Social, Mobile, Cloud and Information" "Gartner's Business Analytics Framework" "The Information Capabilities Framework: An Aligned Vision for Information Infrastructure" Note 1 Definition of Gartner Survey RFS Scores Gartner has used a reference feedback score (RFS) to help rate customer experience criterion, one of seven criteria used in this research. The RFS follows the Net Promoter Score (NPS) methodology. We scored individual reference responses across 28 questions on a scale of negative 100 to positive 100, based on the top vs. bottom ratings. Generally, an NPS of greater than 50 considers a reference a promoter of an organization. A negative NPS considers a reference a detractor of an organization. Our RFS similarly reflects this range of client enthusiasm for the quality, relationship and opinion that references have on service providers.
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In our assessment, RFS is indicative of the experience a client received from a service provider. For an RFS of greater than 50, a service provider was able to convert a positive reference experience into one of advocacy for the vendor. For a positive RFS, the service provider managed expectations effectively and clients received the service experience expected a combination of value, price, capability, knowledge, execution and vision. For a negative RFS, multiple issues could result in a poor reference experience specific to individuals on an engagement, incompatible work style or outright mismatch related to what the vendor delivered to what the client expected. Note 2 Services Market Diversity in Western Europe The market landscape can be divided into the following global providers:

Western European providers. Offshore-centric providers. Consulting-led providers. Local providers.
Global providers can handle large-scale projects across multiple countries and continents, while Western European providers are more centered on the Western European market, but some of them can follow and support Western European clients into other countries. Offshore-centric providers deliver the main part of services from low-cost locations, such as India. Consulting-led providers focus on creating a strategy for business analytics solutions that are sometimes complemented by implementation capability. BI software vendors can have a consulting or service arm to assist their clients with some product-focused C&SI-related work, but are excluded from this MarketScope. Regional providers can focus purely on the BI and IM space or on specific vertical markets or geographic territories. Regional providers fill an important gap by offering localized business analytics services and these providers regularly offer niche services in support of emerging trends.
Vendors Added or Dropped

Vendors Added or Dropped. We review and adjust our inclusion criteria for Magic Quadrants and MarketScopes as markets change. As a result of these adjustments, the mix of vendors in any Magic Quadrant or MarketScope may change over time. A vendor appearing in a Magic Quadrant or MarketScope one year and not the next does not necessarily indicate that we have changed our opinion of that vendor. This may be a reflection of a change in the market and, therefore, changed evaluation criteria, or a change of focus by a vendor.
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Gartner MarketScope Defined

Gartner's MarketScope provides specific guidance for users who are deploying, or have deployed, products or services. A Gartner MarketScope rating does not imply that the vendor meets all, few or none of the evaluation criteria. The Gartner MarketScope evaluation is based on a weighted evaluation of a vendor's products in comparison with the evaluation criteria. Consider Gartner's criteria as they apply to your specific requirements. Contact Gartner to discuss how this evaluation may affect your specific needs. MarketScope Rating Framework Strong Positive Is viewed as a provider of strategic products, services or solutions:

Customers: Continue with planned investments. Potential customers: Consider this vendor a strong choice for strategic investments.
Positive Demonstrates strength in specific areas, but execution in one or more areas may still be developing or inconsistent with other areas of performance:

Customers: Continue planned investments. Potential customers: Consider this vendor a viable choice for strategic or tactical investments, while planning for known limitations.
Promising Shows potential in specific areas; however, execution is inconsistent:
Customers: Consider the short- and long-term impact of possible changes in status. Potential customers: Plan for and be aware of issues and opportunities related to the evolution and maturity of this vendor.
Caution Faces challenges in one or more areas.
Customers: Understand challenges in relevant areas, and develop contingency plans based on risk tolerance and possible business impact.
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Potential customers: Account for the vendor's challenges as part of due diligence.
Strong Negative Has difficulty responding to problems in multiple areas.

Customers: Execute risk mitigation plans and contingency options. Potential customers: Consider this vendor only for tactical investment with shortterm, rapid payback.
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What You Need to Know

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Market/Market Segment Description

Inclusion and Exclusion Criteria

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Rating for Overall Market/Market Segment

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Offering (Product) Strategy

Market Responsiveness and Track Record

Source: Gartner (May 2013)

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Strong Caution Promising Positive Negative

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Vendor Product/Service Analysis

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Business & Decision

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Detica (BAE Systems)

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IBM Global Business Services

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Tata Consultancy Services (TCS)

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Western European providers. Offshore-centric providers. Consulting-led providers. Local providers.

Vendors Added or Dropped

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Gartner MarketScope Defined

Promising Shows potential in specific areas; however, execution is inconsistent:

Caution Faces challenges in one or more areas.

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Strong Negative Has difficulty responding to problems in multiple areas.

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