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H o w t o : S e t U p a n E m a il N e w s le t t e r O p t - in F o rm o n Y o u r W e b s it e
p o ste d b y jd b ra d le y | o n E m a il M a rke tin g , In te rm e d ia te , M a il C h im p , T u to ria ls |

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If yo u d o n t ye t h a ve a n e m a il ca p tu re o p t-in fo rm o n yo u r w e b site a n d b u ild in g a list o f e m a il su b scrib e rs its e a sily o n e o f th e b ig g e st a n d e a sie st im p ro ve m e n ts yo u ca n m a ke to yo u r b u sin e ss.

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W h e n a visito r to yo u r site a g re e s to g ive yo u th e ir e m a il a d d re ss th e y a re g ivin g yo u p e rm issio n to co n ta ct th e m in th e fu tu re . T h is is w h y its ca lle d a n o p t-in b o x , p e o p le a re o p tin g in fo r m o re in fo rm a tio n fro m yo u , th e y a re sa yin g th e y w a n t to sta y u p to d a te w ith yo u r co n te n t.
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Its e sse n tia l to u se a n e m a il list m a n a g e m e n t to o l o r a p p to h a n d le th e co lle ctio n o f cu sto m e r e m a ils, th e se n d in g o f a u to m a tic th a n k yo u e m a ils, to m a n a g e d iffe re n t lists a n d to se n d o u t e m a ils to yo u r su b scrib e rs. M o st e m a il list to o ls a lso p ro vid e a n a lytic d a ta , sta tistics a n d o th e r h a n d y th in g s like th e a b ility to se n d e m a ils to d iffe re n t se g m e n ts o f lists.

By th e e n d o f th is m a rke tin g tu to ria l yo u w ill h a ve a n e m a il ca p tu re fo rm in sta lle d o n yo u r w e b site re a d y to co lle ct th e d e ta ils o f yo u r visito rs a n d sta rt b u ild in g yo u r su b scrib e r list, th is tu to ria l w ill g ive yo u a ll th e in fo rm a tio n yo u n e e d .

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In th is g u id e w e w ill co ve r;

G e ttin g a n e m a il list m a n a g e m e n t to o l. C r e a t i n g a l i s t (s u b s c r i b e r d a t a b a s e ). C re a tin g a n o p t in fo rm .


15 Ways to Boost your Business through Video How to: Set Up an Email Newsletter Opt-in Form on Your Website First Class Customer Service with Social Networking

In sta llin g th e o p t in fo rm o n yo u r site .


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In sta llin g th e o p t in fo rm o n yo u r site .


O K Le ts g e t cra ckin g .

Marketing Local Search A Guide to Google Places Digital Marketing Vs Yellow Pages Advertising

T h e re a re se ve ra l e m a il list m a n a g e m e n t p ro vid e rs a va ila b le , th e m o st p o p u la r to o ls a p p e a r to b e A w e b e r, In fu sio n S o ft, C o n sta n t C o n ta ct, O ffice A u to p ilo t a n d M a il C h im p .

W e w ill b e u sin g M a il C h im p fo r th is tu to ria l a s it h a s a n ice , cle a n a n d e a sy in te rfa ce to u se , a n d th e y p ro vid e a f r e e s t a r t e r p a c k a g e th a t a llo w s fo r 2 ,0 0 0 su b scrib e rs, w ith th e se n d in g o f u p to 1 2 ,0 0 0 e m a ils p e r m o n th .

T h is w ill b e fin e fo r m o st u se rs ju st sta rtin g o u t a n d yo u ca n e a sily u p g ra d e to th e ir (ve ry re a so n a b le ) p a id p la n s in fu tu re a s yo u r su b scrib e r list g ro w s.

S o click th is lin k a n d h e a d o n o ve r to M a il C h im p .co m , th e n click th e sig n u p fre e b u tto n .

Y o u ll n e e d to p ro vid e yo u r e m a il a d d re ss, ch o o se a u se rn a m e a n d p a ssw o rd a n d th e n co n firm th e a cco u n t w h e n th e y se n d yo u a n e m a il.

A fte r a ctiva tin g yo u r a cco u n t b y co n firm in g yo u r e m a il a d d re ss yo u w ill b e a b le to lo g in .

O n ce lo g g e d in to M a il C h im p fo r th e first tim e yo u w ill b e a ske d to fill in so m e d e ta ils a b o u t yo u r b u sin e ss, su ch a s yo u r a d d re ss. Y o u h a ve to p ro vid e th is in fo rm a tio n to co m p ly w ith a n ti sp a m la w s.

Y o u m a y th e n b e a ske d to p ro vid e e x tra se cu rity in fo rm a tio n to p ro te ct yo u r a cco u n t, sta n d a rd stu ff n a m e o f p e t, b e st frie n d in sch o o l e tc. Bu t yo u ca n skip th is ste p a n d p ro vid e it a t a la te r d a te .

N o w th a t w e a re in to th e d a sh b o a rd a re a th e first ta sk is to cre a te a list. T h is list is w h e re th e e m a il a d d re sse s o f o u r su b scrib e rs w ill b e sto re d .

C lick th e b u tto n th a t sa ys C re a te a List.

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Y o u w ill th e n n e e d to n a m e yo u r list (su ch a s m yw e b site n e w sle tte r) a n d fill in th e re st o f th e fo rm .

O n ce yo u h a ve co m p le te d th e fo rm yo u w ill b e ta ke n to a list o ve rvie w p a g e (se e b e lo w ), click th e b lu e b u tto n in th e m id d le th a t sa ys C re a te S ig n U p F o rm .

N o w w e a re re a d y to d e sig n a n o p t in fo rm .

O n e o f th e g re a t fe a tu re s in M a il C h im p (b e sid e s b e in g fre e o f co u rse ) is th e e a sy to u se fo rm b u ild e rs, yo u ca n u se th e te m p la te s th e y p ro vid e o r cu sto m ize th e m to yo u r re q u ire m e n ts.

H e re w e a re g o in g to cre a te a fo rm fo r yo u r w e b site , th e first fo rm yo u se e o n th is p a g e is h o w yo u r M a il C h im p h o ste d fo rm w ill lo o k like it in clu d e s E m a il A d d re ss, F irst N a m e a n d La st N a m e . W e d o n t n e e d to u se th is h o w e ve r, so yo u ca n skip e d itin g th is fo rm a n d g o stra ig h t to clickin g th e S h a re It b u tto n .

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T ip : T h e r e a r e m a n y m o r e d e s ig n o p tio n s a va ila b le to yo u o n th is p a g e , h e r e yo u c a n c u s to m iz e a ll th e e m a ils a n d th a n k yo u p a g e s th a t th e s u b s c r ib e r w ill s e e a s th e y s ig n u p to yo u r e m a il lis t. T h e s e c a n b e e d ite d b y s e le c tin g fr o m th e d r o p d o w n m e n u c a l l e d F o r m s & R e s p o n s e E m a i l s .

W e ll ju st ke e p th in g s sim p le to d a y so g o a h e a d a n d click th e S h a re It b u tto n in th e g re y b a r a b o ve th e fo rm .

D e p e n d in g o n h o w yo u r w e b site is b u ilt o r w h e re yo u w o u ld like to p u t yo u r o p t in b o x , yo u h a ve tw o o p tio n s a va ila b le :

O p t i o n A : E m b e d th e H T M L fo rm b y p a stin g th e co d e so m e w h e re o n yo u r site .

O p t i o n B : If yo u r site is b u ilt o n W o rd P re ss, yo u ca n u se a P lu g in .

A fte r yo u p re ss th e sh a re it b u tto n yo u w ill se e th e fo llo w in g p a g e , h e re yo u h a ve se ve ra l w a ys to d ire ct p e o p le to yo u r e m a il o p t in fo rm . T h e C re a te F o rm H T M L o p tio n is w h a t w e n e e d to e m b e d th e fo rm in to yo u r w e b site .

O n th e n e x t p a g e yo u w ill h a ve th e o p tio n to cu sto m ize yo u r fo rm a n d g e t th e e m b e d co d e to co p y a n d th e n p a ste so m e w h e re o n yo u r w e b site .

N o w a ll yo u n e e d to d o is co p y th e co d e a n d p a ste it in to th e h tm l o f yo u r w e b site p a g e , w h e re ve r yo u w o u ld like th e o p t in b o x to sh o w .

If yo u a re u sin g W o rd P re ss a s a co n te n t m a n a g e m e n t syste m th e n yo u ca n u se o p tio n b .


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F o r th o se w ith a site b u ilt w ith th e W o rd P re ss C M S th e re a re a ra n g e o f P lu g in s a va ila b le th a t w ill w o rk w ith M a il C h im p , th e y ra n g e fro m fre e a n d b a sic (b u t u sa b le ) to p a id ve rsio n s w ith a lo t o f sn a zzy fe a tu re s. F o r th is tu to ria l th o u g h w e w ill b e ke e p in g th in g s fre e , so w e w ill b e u sin g th e M a ilC h im p W id g e t p lu g in b y Ja m e s La ffe rty.

In sta ll th e p lu g in a n d a re d b a r w ill a p p e a r a t th e to p o f th e W o rd P re ss scre e n a skin g yo u to co n fig u re th e p lu g in . Y o u w ill n e e d yo u r A P I ke y to m a ke th e p lu g in co m m u n ica te w ith M a il C h im p , th is ca n b e fo u n d in yo u r M a il C h im p d a sh b o a rd b y clickin g o n A cco u n t a n d th e n u n d e r E x tra s click A P I K e ys & A u th o rize d A p p s.

N e x t, click th e b lu e A d d a n A P I K e y b u tto n , th e fo llo w in g p a g e w ill g ive yo u a lo n g A P I co d e w h ich w ill lo o k sim ila r to 0 g 9 p 2 9 7 6 1 2 e 4 3 f9 h je d c0 0 zte 3 8 3 fd 4 d 1 -u j7 .

O n ce yo u h a ve e n te re d th e A P I ke y in to th e M a ilC h im p p lu g in se ttin g s, yo u w ill b e a b le to g o to yo u r w id g e t m e n u in W o rd P re ss a n d a d d th e o p t in fo rm to yo u r sid e b a r (o r o th e r w id g e t a re a s).

Y o u m a y cu sto m ize ce rta in th in g s fro m th e w id g e t su ch a s w h ich fie ld s to a sk fo r a n d th e ca ll to a ctio n (title ). W h e n yo u a re h a p p y w ith th e se ttin g s, h it sa ve a n d g o to yo u r w e b site .

Y o u n o w h a ve a n e m a il ca p tu re fo rm in yo u r sid e b a r.

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S o , n o w yo u h a ve a n e m a il o p t in fo rm in sta lle d o n yo u r w e b site (Y a y! ) b u t th is is ju st th e sta rt. F ro m h e re yo u ca n e x p e rim e n t w ith cu sto m iza tio n , m a ke th e fo rm lo o k p re tty w ith e x tra co d e o r a lte rn a tive p lu g in s a n d o f co u rse yo u sh o u ld n o w sta rt to p la n o u t w h a t yo u w ill e m a il to yo u r n e w su b scrib e rs.

I w ill b e co ve rin g h o w to u se M a il C h im p to se n d o u t e m a ils to lists in a n o th e r tu to ria l co m in g so o n . If yo u e n jo ye d th is g u id e a n d w a n t to b e th e first to kn o w w h e n n e w o n e s a re p u b lish e d , th e n w h y n o t su b scrib e to th e D ig ita l M a rke tin g H Q n e w sle tte r? E n te r yo u r e m a il a d d re ss b e lo w to jo in .

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