Table of Contents

Group Member .............................................................................................................................................. 2 Identification of personalities........................................................................................................................ 4 Profile of consumer ....................................................................................................................................... 6 Fulfillers ........................................................................................................................................................ 6 Achievers ...................................................................................................................................................... 6 Experiences ................................................................................................................................................... 7 Believers ....................................................................................................................................................... 7 Strivers .......................................................................................................................................................... 7 Makers .......................................................................................................................................................... 8 Actualizes.................................................................................................................................................. 8 Strugglers ...................................................................................................................................................... 8 APPENDIX:................................................................................................................................................. 9

Group Member

Saher Aslam Umer Arshad Rana Ali Main Hassan Javad To Sir Imran Ejaz Topic Lays

11581 11535 11513 11553

Identification of personalities
Fulfillers Fulfillers are mature, home oriented, and well educated professionals They have high incomes They are value oriented They are open to new ideas

Achievers They are work oriented people They are successful They have high job satisfaction They respect authority

Experiences They are action oriented peoples They are youngest in vales 2 model They are active in physical and social activities They favor new products

Believers They are family and community oriented people They are brand loyal They favor American made products

Strivers They are people with low income They have values similar to achievers Their style is important in lifestyle

Makers

They have very little interest in practical material They have self-sufficient group

Actualizes They possesses both high income and self-esteem They are indulge in variety of self-orientations

Strugglers They have few resources They do not fit in to vals 2 categories They are brand loyal to extent possible

Profile of consumer
Fulfillers Lays is need of these peoples because they are open to new ideas. These peoples are mostly buyer and payer of the product. They purchase lays due to try the product and they also want good quality. These type of peoples demand that there should be value in their product and product should be of good quality. Motivation We can motivate these kind of peoples by improving the value of our product and make taste better so they can be more satisfied.

Achievers Lays is want of these peoples because they need high satisfaction and lays provide that.. These peoples are mostly buyer, user and payer of the product. They purchase lays because they want high satisfaction . These type of peoples demand that product should be of good quality with average price.

Motivation We can motivate these kinds of peoples by lowering our price and make our product more attractive.

Experiences Lays is need of these peoples because they favor new products because this product is not market leader.. These peoples are mostly buyer and payer of the product because they are physically active. They purchase lays because they are young peoples and energetic they want a change, want to explore, that why they purchase a product. Motivation We can motivate these kind of peoples by showing some sports advertisments so that they could be attracted towards product that it gives taste

Believers These peoples are mostly buyer, user and payer of the product. They purchase lays because the product is with latest technology. These type of peoples demand that there should be value added services for families by any mean.

Motivation We can motivate these kind of peoples by telling them that this is an family oriented product and it is safe for every one.

Strivers Lays is want of these peoples because they have low income and lays is cheap to purchase. These peoples are mostly buyer and user of the product They purchase lays because they are satisfied by this product. Its taste, price etc.

Motivation We can motivate these kind of peoples by making thepacking more stylish so that they can be attracted because they are stylish type of peoples.

Makers Lays is need of these peoples because these peoples are least interested in doing practical work. These peoples are mostly payer of the product. They purchase lays because the product it is essential for life and they have to purchase it. These type of peoples do not demand anything special because these are lazy peoples and are least interested.

Actualizes These peoples are mostly buyer and payer of the product. They purchase lays because they want good quality of water and they are self-esteemed peoples. These type of peoples demand that product should be of good quality

Strugglers These peoples are mostly buyer and user of the product. They purchase lays due to the brand loyalty of Pepsi These type of peoples demand that their product should be cheap in any cost because they have few resources to purchase the product.

APPENDIX:

do you use lays Valid Frequency Percent Valid yes no Total 24 6 30 80.0 20.0 100.0 Percent 80.0 20.0 100.0 Cumulative Percent 80.0 100.0

how often do you consume lays Valid Frequency Percent Valid often rarely very often never Total 11 5 12 2 30 36.7 16.7 40.0 6.7 100.0 Percent 36.7 16.7 40.0 6.7 100.0 Cumulative Percent 36.7 53.3 93.3 100.0

which flaovr do you like most in lays Valid Frequency Percent Valid salt franchese pakistan chicken achari Total 5 16 9 30 16.7 53.3 30.0 100.0 Percent 16.7 53.3 30.0 100.0 Cumulative Percent 16.7 70.0 100.0

do you think lays has enough flavours Valid Frequency Percent Valid yes no Total 23 7 30 76.7 23.3 100.0 Percent 76.7 23.3 100.0 Cumulative Percent 76.7 100.0

what do you think compels you to have lays Valid Frequency Percent Valid brand image advertisement price product quality Total 6 10 3 11 30 20.0 33.3 10.0 36.7 100.0 Percent 20.0 33.3 10.0 36.7 100.0 Cumulative Percent 20.0 53.3 63.3 100.0

does the celebrity endorsement encourage you to have lays Valid Frequency Percent Valid yes no Total 13 17 30 43.3 56.7 100.0 Percent 43.3 56.7 100.0 Cumulative Percent 43.3 100.0

as a kid have you been someone who grew up collecting tazz'os which use to come with a lays packet Valid Frequency Percent Valid yes no Total 18 12 30 60.0 40.0 100.0 Percent 60.0 40.0 100.0 Cumulative Percent 60.0 100.0

who all in your family prefer lays Valid Frequency Percent Valid brother sister parents other Total 7 11 5 7 30 23.3 36.7 16.7 23.3 100.0 Percent 23.3 36.7 16.7 23.3 100.0 Cumulative Percent 23.3 60.0 76.7 100.0

how would you rate lays as a product Valid Frequency Percent Valid excellent very good good average Total 6 15 3 6 30 20.0 50.0 10.0 20.0 100.0 Percent 20.0 50.0 10.0 20.0 100.0 Cumulative Percent 20.0 70.0 80.0 100.0

considering lays comes under the junk food category, do you think its healthy Valid Frequency Percent Valid yes no Total 15 15 30 50.0 50.0 100.0 Percent 50.0 50.0 100.0 Cumulative Percent 50.0 100.0

what is your source of informatoin for various flavor of lays Valid Frequency Percent Valid advertisement store friends 7 23.3 23.3 100.0 8 15 26.7 50.0 Percent 26.7 50.0 Cumulative Percent 26.7 76.7

Total

30

100.0

100.0

would you suggest to other to buy lays Valid Frequency Percent Valid yes no Total 23 7 30 76.7 23.3 100.0 Percent 76.7 23.3 100.0 Cumulative Percent 76.7 100.0

while buying lays does the packing influence you in that way

Valid Frequency Percent Valid yes no Total 17 13 30 56.7 43.3 100.0 Percent 56.7 43.3 100.0

Cumulative Percent 56.7 100.0

what is your age Valid Frequency Percent Valid 15 to 20 21 to 25 26 to 30 Total 12 17 1 30 40.0 56.7 3.3 100.0 Percent 40.0 56.7 3.3 100.0 Cumulative Percent 40.0 96.7 100.0

gender Valid Frequency Percent Valid male female Total 18 12 30 60.0 40.0 100.0 Percent 60.0 40.0 100.0 Cumulative Percent 60.0 100.0