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PRODUCTLIFECYCLEPARLEG o GROUP#3
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History&Productrange BasicsofPLC ApplicationofPLCconcepttoPARLEG IntroductionPhaseofPARLEG GrowthPhaseofPARLEG(Turnover,FinanceDetails,Competition&Challenges.) Conclusion InroductionPARLEG LargestSellingBrandinworld. Identifiedwithbabyonpack,affectionatelycalledasParleGbaby Winnerof8goldand11silvermondeselectionawards Likedbyallageandincomegroups 40%shareofbiscuitmarketanda15%shareofconfectionary
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HIDUSTANKITAKATPARLEG o Largestmanufacturerofbiscuitssince80years
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ProductRange o Biscuits
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ParleG
MilkShakti ParleMagix Krackjack Monaco DigestiveMarie Hide&Sick MayfairCookies Confectionary Melody Mangobite Poppins KismiToffee OrangeCandy MustBites Sixer
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ProductLifeCycleStrategies o PLCStages
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Productdevelopment Introduction Growth Maturity Decline Beginswhenthecompanydevelopsanewproductidea Salesarezero Investmentcostsarehigh Profitsarenegative PLCIntroduction basicproduct Usecostplusbasis Selectivedistribution Awarenessamongearlyadopters Heavyexpenditures Lowsales Highcostpercustomeracquired Negativeprofits Innovatorsaretargeted Littlecompetition PLCGrowthStage ProductExtensions PenetrationPricing IntensiveDistribut. BuildAwareness Advertisingishigh Reduceexpenditureonsales Rapidlyrisingsales Averagecostpercustomer Risingprofits Earlyadoptersaretargeted GrowingCompetition
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Cutprice
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DecadelaterIntroducedBiscuits
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*SourceORGMARG%SProductHMLHidenSeek,CheeslingsMarie,Monaco,KrackJackParleG, MilkShaktiLMH
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Betterunderstandinginmanagingprofitableproducts&eliminatingunprofitableone. AsproductsmovesfromonestagetoanotherinPLCMarketerevaluateandadjuststrategiesfor
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