Entrepreneur Style Food

Style Fruit Company
In the name of allah, the most benefIcent, the most mercIful
Style Fruit Company

Program:
BEACHLOR BUSINESS ADMINSTRATOR

Submitted To:
Prof : Adnan Rafique

Group Leader:
MUHAMMAD TARIQ 11324

Submitted By:
M.TARIQ Haroon Sadiq M .Sufiyan M.Shahbaz Umer Farooq Usman Sadiq

Class:
11344 11349 11324 11323 11317 11360
BBA (5) A
Style Fruit Company
Table of Contents
Acknowledgement and dedication ................................................................ Error! Bookmark not defined. Project Topic: ................................................................................................. Error! Bookmark not defined. Executive Summary........................................................................................ Error! Bookmark not defined. Business Model: ............................................................................................. Error! Bookmark not defined. Introduction ................................................................................................... Error! Bookmark not defined. Slogan:............................................................................................................ Error! Bookmark not defined. Mission ........................................................................................................... Error! Bookmark not defined. Vision.............................................................................................................. Error! Bookmark not defined. Company summary: ....................................................................................... Error! Bookmark not defined. Company ownership: ..................................................................................... Error! Bookmark not defined. Startup plan: .................................................................................................. Error! Bookmark not defined. Company Location: ........................................................................................ Error! Bookmark not defined. Head Office: ................................................................................................... Error! Bookmark not defined. Factory House: ............................................................................................... Error! Bookmark not defined. Branches of Factory: ...................................................................................... Error! Bookmark not defined. Distribution Channel:- .................................................................................... Error! Bookmark not defined. Company facilities: ......................................................................................... Error! Bookmark not defined. Company Goals and Objectives: .................................................................... Error! Bookmark not defined. Company Goals: ......................................................................................... Error! Bookmark not defined. Short term goals: ........................................................................................ Error! Bookmark not defined. Intermediate goals: ..................................................................................... Error! Bookmark not defined. Long term goals: ........................................................................................ Error! Bookmark not defined. Objectives: ................................................................................................. Error! Bookmark not defined. Key to success:............................................................................................... Error! Bookmark not defined. Internal factors: .......................................................................................... Error! Bookmark not defined. External factors: ......................................................................................... Error! Bookmark not defined. Product summary and services: ..................................................................... Error! Bookmark not defined. Future Aims: .................................................................................................. Error! Bookmark not defined. Characteristics:............................................................................................... Error! Bookmark not defined. 3
Style Fruit Company

Porters five forces Model: ............................................................................ Error! Bookmark not defined. Competitive reality: ................................................................................... Error! Bookmark not defined. Competitors Analysis: .................................................................................... Error! Bookmark not defined. Awam group of companies .................................................................... Error! Bookmark not defined. Wasif Associates .................................................................................... Error! Bookmark not defined. Midtrans Group ...................................................................................... Error! Bookmark not defined.
Competitors SWOT Analysis: ......................................................................... Error! Bookmark not defined. Strengths: ................................................................................................... Error! Bookmark not defined. Weaknesses: .............................................................................................. Error! Bookmark not defined. Opportunities: ............................................................................................ Error! Bookmark not defined. MARKETING PLAN .......................................................................................... Error! Bookmark not defined. Marketing:.................................................................................................. Error! Bookmark not defined. Marketing Mix (4PS): ................................................................................. Error! Bookmark not defined. Product:.................................................................................................. Error! Bookmark not defined. Price: ...................................................................................................... Error! Bookmark not defined. Place ....................................................................................................... Error! Bookmark not defined. Promotion: ............................................................................................. Error! Bookmark not defined. Concept Development & Testing ................................................................... Error! Bookmark not defined. QUESTIONNAIRE & RESULTS .......................................................................... Error! Bookmark not defined. Marketing objectives: ................................................................................ Error! Bookmark not defined. Current Marketing situation: ..................................................................... Error! Bookmark not defined. Target Market: ........................................................................................... Error! Bookmark not defined. Recent Market: .............................................................................................. Error! Bookmark not defined. Market Needs................................................................................................. Error! Bookmark not defined. Market analysis summary: ....................................................................... Error! Bookmark not defined. Market Segmentation .................................................................................... Error! Bookmark not defined. Demographic: ......................................................................................... Error! Bookmark not defined. Geographic: ............................................................................................ Error! Bookmark not defined. Psychographic: ....................................................................................... Error! Bookmark not defined. Behavioral: ............................................................................................. Error! Bookmark not defined. Customer Location ......................................................................... Error! Bookmark not defined. 4
Style Fruit Company

Customer type:....................................................................................... Error! Bookmark not defined. Purchase criteria ............................................................................ Error! Bookmark not defined.
Transactions: .......................................................................................... Error! Bookmark not defined. Marketing Mix .................................................................................... Error! Bookmark not defined. PRODUCT................................................................................................ Error! Bookmark not defined. Price ............................................................................................... Error! Bookmark not defined. Place ....................................................................................................... Error! Bookmark not defined. Promotion .................................................................................................. Error! Bookmark not defined. Promotion strategy: ..................................................................................... Error! Bookmark not defined. Newspaper ADD: ........................................................................................... Error! Bookmark not defined. Magazines ADD: ............................................................................................ Error! Bookmark not defined. Outdoor media: ............................................................................................. Error! Bookmark not defined. Bill Boards: .................................................................................................... Error! Bookmark not defined. Through brand activity: ................................................................................ Error! Bookmark not defined. Advertising Budget:...................................................................................... Error! Bookmark not defined. Electronic media: ........................................................................................... Error! Bookmark not defined. Pamphlets: ...................................................................................................... Error! Bookmark not defined. PESTEL Analysis .......................................................................................... Error! Bookmark not defined. Political Forces ....................................................................................... Error! Bookmark not defined. Economic Forces .................................................................................... Error! Bookmark not defined. Social forces ........................................................................................... Error! Bookmark not defined. Technological forces .............................................................................. Error! Bookmark not defined. Environmental forces ............................................................................. Error! Bookmark not defined. Legal force .............................................................................................. Error! Bookmark not defined. HUMAN RESOURCE PLAN .............................................................................. Error! Bookmark not defined. Structure of (Human resource Management): .......................................... Error! Bookmark not defined. Recruitment and selection: ........................................................................ Error! Bookmark not defined. Organization:.............................................................................................. Error! Bookmark not defined. Candidates ................................................................................................. Error! Bookmark not defined. Sources of recruitment .............................................................................. Error! Bookmark not defined. Promotions:............................................................................................ Error! Bookmark not defined. 5
Style Fruit Company

Techniques of Recruitment ........................................................................ Error! Bookmark not defined. 1. 2. 3. Promotions..................................................................................... Error! Bookmark not defined. Transfers ........................................................................................ Error! Bookmark not defined. Advertising ..................................................................................... Error! Bookmark not defined.
Advertisement Description .................................................................... Error! Bookmark not defined. Selection process ....................................................................................... Error! Bookmark not defined. Training & Development ............................................................................ Error! Bookmark not defined. Training scheduled ................................................................................. Error! Bookmark not defined. Training Feedback .................................................................................. Error! Bookmark not defined. Training Method .................................................................................... Error! Bookmark not defined. Training Budget ...................................................................................... Error! Bookmark not defined. Performance and Compensation management......................................... Error! Bookmark not defined. Performance appraisal ........................................................................... Error! Bookmark not defined. Types of compensation Management ................................................... Error! Bookmark not defined. Break up of salaries: ............................................................................... Error! Bookmark not defined. Policies: ...................................................................................................... Error! Bookmark not defined. FORMS ....................................................................................................... Error! Bookmark not defined. Job Description Form ............................................................................. Error! Bookmark not defined. Application Form .................................................................................... Error! Bookmark not defined. Checklist Form........................................................................................ Error! Bookmark not defined. Performance Evaluation Form ............................................................... Error! Bookmark not defined. Management.............................................................................................. Error! Bookmark not defined. Importance of Management in organization ............................................. Error! Bookmark not defined. Management Plan .......................................................................................... Error! Bookmark not defined. Management structure: ............................................................................. Error! Bookmark not defined. Roles and Responsibilities .......................................................................... Error! Bookmark not defined. Strategy Summary:..................................................................................... Error! Bookmark not defined. Core values:............................................................................................................................................. Competitive Edge ....................................................................................... Error! Bookmark not defined. Marketing strategy..................................................................................... Error! Bookmark not defined. Pricing Strategy .......................................................................................... Error! Bookmark not defined. 6
Style Fruit Company

Exist strategy .............................................................................................. Error! Bookmark not defined. Web Plan Summary.................................................................................... Error! Bookmark not defined. Website Marketing Benefits .................................................................. Error! Bookmark not defined. Amendment Techniques: ....................................................................... Error! Bookmark not defined. Financial Problem................................................................................... Error! Bookmark not defined. Management Risk .................................................................................. Error! Bookmark not defined. Operating Risk ........................................................................................ Error! Bookmark not defined. Marketing Risk: ...................................................................................... Error! Bookmark not defined. Financial plan ................................................................................................. Error! Bookmark not defined. Income statement ...................................................................................... Error! Bookmark not defined. Cash Flow statement.................................................................................. Error! Bookmark not defined. Balance sheet ............................................................................................. Error! Bookmark not defined.
Style Fruit Company
Acknowledgement and dedication
Acknowledgement:-
First of all we are thankful to one and only the Almighty Allah and his prophet Mohammed (PBUH) for always guiding us in the thick and thin and giving us strengths and courage to complete this project, without them nothing would have been possible. Our special thanks to our teacher Sir Adnan Raffique who not only provide us Opportunity to do this assignment but also paid a Fair attention to do it. Then we would like to thank our parents whose prayers and support have always been influential in our lives. Finally we would like to thank all the people who directly or indirectly helped us out in this, and a thank you goes to the organizations whose data we used in this project as well.
Dedication:To Almighty Allah and his prophet Mohammed (PBUH), and to Our loving parents who gave our life to face the world and to our dearest sisters who gave us a lot and always there For us whenever we need them we also dedicate to all our teacher specially Prof. Adnan Raffique to teach us and help us in every knowledge activity that we were done.
Style Fruit Company
Entrepreneurship is the act of being an entrepreneur or one who undertakes innovations, finance and business acumen in an effort to transform innovations into economic goods".
Style Fruit Company Project Topic:

Our subject is Entrepreneurship and small business. In this subject we were assigned the project of making an Entrepreneurial business plan because the subjects we are study contain the unique ideas of how to run a business in unique way. We make our business an entrepreneurial business by product innovation, technological innovation and process innovation. We select product innovation.
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Style Fruit Company
Come for Delicious Taste
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Style Fruit Company Executive Summary

In Pakistan there are many small and large entrepreneurial businesses running. Every business become an entrepreneurial business by add some uniqueness in product, process, technology, taste, quality and service. Many international entrepreneurial businesses move their business globally. Like this many international business came in Pakistan and perform their business in entrepreneurial way. Same this concept we chose and international entrepreneurial business and we will launch it in Pakistan. Our plan is to launch a company in Pakistan with name of Style Fruit Company and it undertakes more factories. We will establish a complete business unit in Lahore and other city of Pakistan. We will perform our business by product innovation and will become the entrepreneur. Style Fruit is already present in Pakistan but in small quantity on different places with very high prices and not much variety. Low and middle class does not afford only high class enjoy that Style Fruit. The purposes of our business will that we collect all the items of Style Fruit and add some unique taste and make it affordable to middle and upper class. Our main purpose is to add style fruit in the Natural fruit of Pakistan so we will launch Style Fruit Company in Lahore and others city of Pakistan. Our business is manufacturing in which material is converted in to finished goods and semi-finished goods. Style Fruit Company will launch in Pakistan. So this company will new and had no history. So we explain the startup plan. The one business partners will invest 70, 00,000 in business. They will launch the Style Fruit Company in Pakistan and the company performs business activity through Style fruit. Company will make its own setup in which they will make head office which called Style company and Style fruit. We will make their business a successful business and keep their business in Growth stage.
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Style Fruit Company Business Model:

How do you plan to engage the market?
o ------------------------------------------------ How do you plan on marketing money?
o ----------------------------------------------------- Are you selling product directly or through channels? o We are not selling our product through channels. We are selling product directly. Do you plan to provide service or manufacturing service? o . How do you fit in? o . Are you disruptive? o .. Are you creating a new way of doing business? o No we are not creating a new way of doing business. The business we are starting is already present in the market. We are doing product innovation in those products.
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Style Fruit Company
Introduction
GROUNDNUT or peanut is one of the important kharif oilseed crops. It has an oil content of 50 per cent as compared to 40 per cent of sunflower, 20 per cent of soybean and 50 per cent of sesame crop. The plant grows low, spreads and then prostrates. Some erect types grow to a height of one foot. It produces yellow flowers and a convoluted pod with 3-4 edible seeds in each chamber of its underground pod. These are long,
cylindrical and swell over the seed which is valued as a raw material for hydrogenated oil industry. The crunchy nut is eaten fondly after roasting it by children and grownups as a dry fruit throughout the year. But its demand increases in winter, when everyone likes to have it. Peanut is now grown in more than 40 countries but its main producers are, China, the USA, Argentina, Brazil, Mayanmar (old Burma), India, Indonesia, Nigeria, Senegal and Sudan. In Pakistan, it is cultivated mainly in rain fed (barani areas) of Punjab and also in irrigated areas of the NWFP and Sindh. Groundnut is a warm season crop and the plant requires ample water, especially at its fruiting time. It does well in fairly rich, open, and sandy soils with good drainage for development of underground pods. It is a heavy feeder of calcium and a pH of 6.0 of 6.0 to 6.5 is most suited for its cultivation.
Pine nut is one of the main sources of income in some forested valleys of district Chitral. This potential was revealed in 2000, when the Innovation for Poverty Reduction Project (IPRP) started its interventions in the area. By then, the community of Shishi Koh valley which is very poor started realizing the economic benefits of pine nut and its high market value. Training was organized for the proper way
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Style Fruit Company

to collect and sell the pine nut cones. Later on specific analyses were conducted, in order to identify and understand the important role of the traders, as well as the various marketing channels. In 2008 a comprehensive value chain analysis was under taken by the Livelihoods Programmed (LP), taking into account the previous learning and in particular the specific problems faced at the harvest and post harvest levels. This analysis was the starting point for interventions aiming at empowering the pine nut collectors, organizing them into interest groups, and giving the means of having an active role in the marketing process of their product.
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Style Fruit Company
Supply Chain Map Pine Nut
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Style Fruit Company
Vision Statement We desire to be the first choice when someone wants Style Fruit.
Mission Statement We capture international standard of Style Fruit through providing hygienic, natural fruit with batter quality and delicious taste.
\
Slogan:
To make Healthy and fresh Society
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Style Fruit Company
Our Values
Integrity Fairness Diversity Respect Caring Clear Accountabilities Teamwork High Standards Commitment to Excellence Celebrating our Successes
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Style Fruit Company Company summary:

Company summary is defined as that company ownership, location and startup plan which provide facilities to customers. In it the whole company concept is defined.
Company ownership:
The one business partners Haroon Sadiq will establish a big business unit in Pakistan. They will launch a company with the name of Style Fruit and this company work through the style fruit. Haroon Sadiq is the CEO of the company. Muhammad Tariq & Usman Sadiq is the Directors of the company.
Startup plan:
Style Fruit Company will launch in Pakistan. So this company will new and had no history. So we explain the startup plan. The one business partners will invest1,70, 00,000 in business. They will launch the Style Fruit Company in Pakistan and the company performs business activity through Style fruit. Company will make its own setup in which they will make head office which called Style company and Style fruit. We will make their business a successful business and keep their business in Growth stage.
Company Location:
In company structure we will decide to make the whole business unit as Head office, Head Office: Company establishes the head office in Barkat Market Lahore. The purpose of the head office is that it will control all the setup. The head office contains all the departments of the company.
Factory House:
The Factory house is located Rewind road Lahore. Style Fruit Company establishes its own Factory House where the peanut, Pine nut will be process from there
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Style Fruit Company

and they packed in different packet and deliver to wholesaler and other city.
Branches of Factory:
Style Fruit Company covers the major locations of Country where every middle and upper class are coming in these places. The Factories are located in Pakistan: Our second Factory branch will located in Bahwalpur Road Multan.
Distribution Channel:-
Head Office
Customers
Style Fruit Company
Factory House
wohlrsaler & Retailer
Company facilities:
Style Fruit Company will include all big companies in Pakistan. This company provides the major facilities to customers and company employees. These facilities are as under: URL facilities Membership cards Customer care facility
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Style Fruit Company

Debit card facility
Company Goals and Objectives:
Company Goals:
Short Term Goals
Intermediate Goals
Long term Goals
Short term goals:

To make people well aware of the importance of our peanut and pine nut. To achieve targeted customers loyalty. Using the best useful media for advertising. (electronic, print and billboards) Increase worth of our product by attaining support from skilled persons related to the field.
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Style Fruit Company

Setting the good example of quality work. Increase the sales as 15% within one accounting year
Intermediate goals:
To capture National market To hire internationally professional chefs to perform excellent work. Achieving the heavy sales by low cost. Focusing the customer needs always. Provide better services and facilities to customers
Long term goals:

To launch our company in the international markets. To open regular inlets in Europe & USA,China,Dubi,Saudi-e- Arabia To fulfill the wants and needs of the consumer in a unique and affective way. To provide training and development for our employee. Our company hires professional chefs in national and international market. Charging responsible prices of the product as compared to the competitors. Building a better relationship with the wholesaler, customer by giving them the value servicing. To introduce new type of business or product and to grow it at national level.
Objectives:
Following objectives will be fulfilled by the Style Fruit Companyt very soon Insha Allah. To bring renovation in the dry fruit. To capture national and international market. Provide great taste to capture the more customers. To stand our company in next three years. Provide delicious and fresh style fruit.
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Style Fruit Company
Provide good services and every facility to customers. To strengthen and satisfy the needs of consumer. Style Fruit company will also target the High standard class as far as the middle class of the urban areas and ruler areas.
To open new factory branch in the other city and outsides. Our main purpose is to maintain good conduct in the front of customers. We will decrease rates as compare to our major Competitors. Our objective will to increase the market share.
Key to success:
In key to success there are involved in two factors and these two factors are: Internal factors External factors
Internal factors:
We will satisfy our external factors of key success these include are following features: Reducing cholesterol level in the blood Pines are an excellent sources of vitamin E Pine nut oil has a delicate flavor with sweet aroma That mobility of capital. New market structure because of new economy scales. Innovation and creativity. True fulfillment of customer demand. Customers become Investors and business partner
External factors:
We will surpass the external factors of key success these include the following features: Successful promotion plan.
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Style Fruit Company

Selling and Marketing power. Fulfilling the promise. Providing Good quality of fruit. Creating multiple opportunities from a single line of expertise. Low risk. Security. Our key management team.
Product summary and services:

Product:
Style Fruit Company will launch the products of peanut and pine nut through the opening of Style Fruit Company in Pakistan. This company will establish a big unit in Pakistan. Style Fruit Company launches the unique products in Pakistan there are no direct competitors in Pakistan.
Peanut with Shell
Kernel
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Style Fruit Company
Pine Nut with Shell
Kernel
Eat for Delicious Taste

Services:
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Style Fruit Company

Style Fruit Company is provided the services to our customers and these services are: Wholesaler delivery 15% discount for new Wholesaler. Cash discount to costumers
Future Aims:
We will focus the market trends and customers desires to launch new company and Style fruit peanut and pine nut establish the standard of five branches in Pakistan. And we will become more initiative then our competitors.
Characteristics:
Style Fruit Company are lounging a new products in Pakistan. It more facilitates too many people. So, its many characteristics like: We provide the fresh and hygienic fruit. Provide the delicious taste. People enjoy traditional fruit. No our competitors in Pakistan. People enjoy the latest Taste. We provide the good services to customers. Affordable prices are given
Porters five forces Model:

Porter's five forces model is essential to carry to help you understand your company in depth before you enters it.
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Style Fruit Company
Competitive reality
Powerof suppliers
Power of buyers
Threats of substitute
Threats of events
1) Competitive reality: Variety of product is present but the alternative is not present in the market. The competitive reality is low. 2) Power of suppliers: The power of supply is less in our business because the suppliers are large in numbers. We can switch from supplier to supplier. 3) Power of buyers: Power of buyers will high in our business because the product alternative is very low. Those how are present have higher price from our business. 4) Threats of substitutes: The threat of substitute is low in our business because the competition is low in market and the alternative product is not easy to found.
5) Threat of new events: The threat of new entrants is high because the product is new in market. And profit on product is high.
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Style Fruit Company

Competitors Analysis:
Style Fruit Company will launch in Punjab city of Lahore. They provide the peanut, pine nut and dry fruit through opening the factory. There are no more competitors of our company. Some competitors are there but they will not exact competitors. We research in Punjab through visit and internet we find the competitors which related our factory and these competitors are: Awam group of companies Wasif Associates Midtrans Group Mazedar Foods
Competitors SWOT Analysis:
Strengths
Weakness
opporturities
Threats
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Style Fruit Company
Strengths: Main strength is that, products are 100% pure. Well-trained employees. Research department is well equipped and has highly skilled researchers. Have good relations with important organizations such as the medical association. Have the seal of approval from the health and medical association of Pakistan. An excellent promotion department with an alliance and with the best ad agency in the country.
Weaknesses: As the product is new it has yet made large investments and it will take some time before it starts generating profits. In case the supply exceeds the demand the company does not have the means to increase production capacity. The company has to maintain strict transportation schedules as it cannot afford to let its products stand, in case of labor union problems the company can lose heavily.
Opportunities: The target market has immense growth potential The target market is largely untapped Advertising campaigns can use the point of being THE NATIONAL PRODUCT. There is a recession in Pakistan, which may force competitors to cut promotion expenditures to increase profit. This leaves pure an opportunity to grab competitor market as well.
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Style Fruit Company
Threats: There are several government regulations and laws that the company has to consider and abide by which sometimes leads to delays and inconvenience. There are competitors who are already established and are international brands. The unstable economic conditions create problems as well as the companys investment decisions are affected. The political instability and changing governments make it difficult to comply with changing government policies. Changing geographic trends make it difficult to target consumers appropriately, i.e. target market is urban while a large population is still living in rural areas. The company has to abide by government regulations by maintaining consistent quality; the company cannot afford to let its quality decline. The company will face fierce competition from international brands
MARKETING PLAN
Marketing:
Marketing is "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Market segmentation is the identification of portions of the market that are different from the one another. Segmentation allows the business to better satisfy the potential customers needs. After analyzing the demand of our product we have segmented consumer markets on the basis of following consumer characteristics.
Marketing Mix (4PS):

The marketing mix is based on these points:
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Style Fruit Company

Product Price Place Promotion
Product: The main products of our competitors is that peanut, pine nuts, Dry fruit. Price: Our competitors of price strategy are high they target only high class standard customers. Place: Mostly competitors are in Lahore and one of the competitors in Multan and this wholesaler is open branches in all over the Pakistan but we mentioned only those branches which near Lahore area. Promotion: Advertising through print & electric media, web, and word of mouth assessments will be done to promote our sales a bit more than the estimated the sales.
Concept Development & Testing

Concept A delicious Dry Fruit for every one available in every pack with moderate price Develop the marketing and engineering details
Who is the target market and who is the decision maker in the purchasing process?
What product features must the product incorporate? What benefits will the product provide? How will consumers react to the product? How will the product be produced most cost effectively?
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Style Fruit Company
Prove feasibility through virtual computer aided rendering, and rapid prototyping
What will it cost to produce it?
Test the concept by asking a sample of prospective customers what they think of the idea : After completing the paper work, now comes the turn of testing the idea to check its feasibility. So following the steps we conducted concept testing from a number of consumers. At this stage the consumers was narrated the product idea in form of words. We have prepared a questionnaire for the verification of our idea. Initially we filled it from 100 people in Lahore and then we prepared sample of our dry fruit and tested it to the market. The questionnaire is as follows;
QUESTIONNAIRE & RESULTS
Do you like to eat dry fruit? Yes No 94% 6%
Do you eat dry fruit?
Daily Once time in week More than one in week Once in month More than one in month
37% 26% 18% 12% 7%
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Style Fruit Company
Would you like to eat dry fruit in different flavor? Yes No I dont know 59% 28% 13%
What do you want to add?
How you rate our product idea? Excellent 54% Good 32% Fair 12% Poor 2% What do you think dry fruit should be available at
Bakery 56% Utility stores 22% Everywhere 22%
Concept testing
We have tested the concept about this product by asking (100) prospective customers to check and test what they think about the idea. The results of our questionnaire are represented as graphically below. Most of the people like chocolate especially teen agers, in this regard we have also got a very good response from the people.
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DO YOU LIKE TO EAT DRY FRUIT
YES NO
RATE OUR PRODUCT IDEA

60 50 40 30 20 10 0 EXCELLENT FAIR 12 2 32
RATE OUR PRODUCT IDEA
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After this, we have also made dry fruit and tested that from those people who have filled the questionnaire, people have really enjoyed this fruit product that was really delicious and nutritious as well. Then we again analyzed the customers response to our product, represented as.
Purpose of marketing plan:
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Style Fruit Company

The main purpose of the marketing plan must be to provide you with a structure around which to base your marketing. There is however often a second purpose. If you are borrowing money to finance the business your lender might want to see it. It must therefore make sense to them as well as to you. Your marketing plan really should be the reference point you make use of as a foundation to implement your marketing strategy. It must set out clear objectives and explains how you will achieve them. That means it needs to be SMART in other words it needs to be: Specific Measurable Achievable Realistic Timely. Perhaps more importantly it looks at the best way to ensure that your plan will become reality.
Marketing objectives:
Product development and Market penetration strategy introducing new products with the new company in the current market achieve a steady increase in market share through in two strategies. Involve other companies in advertisement. Snatching customers from other competitors through advertisement and providing quality services. Spread the business over a period of time and continuously introducing new and modified products in the market.
Current Marketing situation:

In Pakistan, there are many company providing many kinds of dry food including peanut, pine nut, at different prices. There are also many businessmen at large or small scale whose business is to provide healthy and fresh food to workers. Almost every firm or a company provides mess at reasonable price to their employees. Some people also established business of providing food to workers doing work in different places as providing many other facilities e.g. free delivery, reasonable price etc.
Target Market:
Doing business without knowing what our target market will prevent us from reaching our objectives: increased sales, market share or brand awareness.
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Style Fruit Company

We have adopted a product specialization strategy, because we are offering our product in different regions of Punjab because we have segmented our market on the basis of geographically. Initially we will offer our product in different cities, main markets, stores bakeries of these cities.
Super stores
Main markets Retail shops
Our target customers will include Individual customers and businessmen. Individual will include both Male Female (Children, youngsters)
Recent Market:
Market Needs:
Now a day the desire of the people is to have Food: With Fresh and hygienic food with Delicious taste. Different and unique products. New items. Discount on items.
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Style Fruit Company

Company facilities and good service. Every type of dry fruit.
Following Style Fruit already exist in International Markets: A great taste. Every category provides related the dry fruit. Delicious and fresh Hygienic fruit. Every facility provides the customers. Dry fruit items. Style Fruit Company.
Market analysis summary:

In marketing analysis summary we are the following topics are narrated in this section:
Market Segmentation
Business Market Segmentation
Marketing Mix
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Style Fruit Company
Market Segmentation:
While there may be theoretically 'ideal' market segments, in reality every organization engaged in a market will develop different ways of imagining market segments, and create product differentiation strategies to exploit these segments. The market segmentation and corresponding product differentiation strategy can give a firm a temporary commercial advantage. Market segmentation bases on these points:
Demographic
Geographic
Psychographic
Behavioral
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Style Fruit Company

Demographic:
DEMOGRAPHIC SEGMENTATION (Age)

On the basis of demographic segmentation we have made this product for every age of people
From children From youngsters to old people
youngsters
Everyone likes to eat dry fruit. Either she is female or he is male.
Income:
In case of income level, we will adjust our price of every dry fruit pack that will affordable to
every income group, either someone is from lower, middle upper class.
Need Based Segmentation:
As our segment market will contain people from every class, male
and female, and from young to old. Dry fruit is liked by every person. We analyzed the demand and taste of our customers and offered them an innovative dry fruit. In this way we made need based segmentation.
Segment Identification: We have identified the need for our product by conducting research in
different regions like Lahore, okara and Multan. To identify the usage rate on the basis of questionnaire we analyzed most of the people in these regions eat yogurt regularly so, in this way we have identified our segment market.
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Style Fruit Company

Segment Attractiveness:
As we have seen in the market there are some companies
like different etc have introduced their dry fruit with different kinds of pine nuts, peanuts but there is no quality as compare to us. So market growth is possible, access to the market is also possible.
Segment Profitability: We will offer our product to all customers without any segmentation on the
basis of gender, or age factor, or any other variable. Hence, more and more customers will buy our product; ultimately our product in all segments will gain maximum profit.
Segment Positioning:
Our product has numerable feature. It will give not only taste but also will give our body nutrition. So, all these features of our product will be very helpful to get strong position in the market.
Affordability & Profitability:

We adopted the cost effective program strategy. Our production department is efficient. It is affordable for every social class; we will present it in the market with low price.
Geographic:
In market segmentation the part of geographic means which target area is selected. We have selected a specific geographic area. Initially we are introducing the business only in target city of Punjab (Lahore) as for as the Style fruit company. For this purpose we have conducted through research based on those areas which we are going to target major places of Pakistan are: Lahore Okara Multan Guran Wala Islamabad
Krachi
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These are the famous places of Lahore and in a large number of customers are coming and in these customers include (upper and middle class). So our target market will successful for open these style fruit company Branches in these places.
Psychographic:
In this part we describe the psychographic of our products.

Enjoy a high quality dry fruit There is value attributed to the appearance or presentation of fruit. Provide fresh and hygienic fruit
Behavioral:
Consumers want fresh and hygienic fruit. Consumers wants that the price attached to the product should be justified with its values. Consumers want new things in market. Innovation lovers Loyalty status should be at higher level. Creative taste
2.Business Market segmentation:

In business market segmentation its covers these points which cover the following points:
Customer Location:
All outlets will be located in accordance with Wholesaler customer convenience like Lahore, Multan, Guranwala, Okara. And after some passage of time the outlets will be opening in other cities of Pakistan.
Customer type:
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Style Fruit Company

Style Fruit company is specializes in Dry Fruit which provide the style fruit product. It will have high sales volume as they have great turnover. New outlets will be opened because we hope that they have great sales volume.
Purchase criteria:
Main emphases are on quality and lead time (the time taken to receive the purchased product). Quality is not compromised on price.
Transactions:
Buying situation (warehouse orders and straight Re-buy). Usage rate Heavy users purchasing procedures:
1) Marketing Mix:
Product
Price
Place
Promotion
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Marketing mix consists of 4ps. It contains everything a firm can do influence the demand for its product. The 4ps are:
PRODUCT:
It is a tangible good which is manufactured by the producer for the purpose of customer satisfaction. Our production department will produce the product in larger quantity. Production department will use following ingredients. Process:
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Machinery For Peanut:-
Machinery for Pine nut:-
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PRODUCT ANALYSIS
This includes following topics Product development process
Product analysis
Product variety Product Quality Product feature Product name (Brand name Product packaging Product size Product services Product Warranties Product life cycle stage Product life cycle stage
Product variety: We will offer our product with an entirely different ingredient that is pine nut. Product Quality: We will offer our valued customers a quality product, complete as balance diet, nutritious as well as delicious. Product feature Taste: The taste of our product is very good and something different from other ordinary dry fruit available in the market. Ready to use: We have produced a product, which is ready to use. Just take it and eat it. Quality: We are very much conscious to delight our customer for this purpose we have set our own standard of material used and we inspect production process at different stages. Availability: We have made effort to provide our product to our customer at doorstep. Natural food: Artificial flavors are not added in this product. Size: It is available in two sizes:
250gm 500gm
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1000 gm
Product name (Brand name): Our product is available in market with the brand name Stlye Fruit Product packaging : Product will be available in beautiful packing including the product features, name, and company name with logo on the tag attached with pack.
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Product size Product will be available in 250 g , pack of 500g and 1000g Product Warranties Manufacturing & Expiry time of the product will be put on each pack.
Place (distribution channel)

Another element of Marketing Mix is Place. Place is also known as channel, distribution, or intermediary. It is the mechanism through which goods and/or services are moved from the manufacturer/ service provider to the user or consumer. We will use one level marketing channel.
PRODUCER
Wholesaler
Retailer
Customer
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Style Fruit Company
We will use our own vehicles, to supply the goods to main markets of selected cities. Okara markets
Lahore markets
Multan markets
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Style Fruit Company

Chanel Of distribution:
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Promotion strategy:
Advertising plays most vital role in product success. Effective advertising makes it possible for the producer to increase brand equity and other value added features in the products. We have got enough budgets for advertising and we will be running effective advertising campaigns in all possible Medias to peruse the customers to use our our dry fruit. We promotion our company brand through:
Electronic media
We use the electronic media because the company makes add in the beginning. They make add on the awareness of special product or some specific deal with high discount rate. We are using the cost resisting technique and we are making add in start. With the passage of time we display our company brand add. WEBSITE (www.stylefruit.com)
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Print media:
In print media we add in newspaper and magazines so we use the famous group Jang Nai Baat, and dawn newspaper which is mostly read in Lahore on the other hand add in Sunday magazines of Jung newspaper and Nai baat.
Newspaper ADD:
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Style Fruit Company

Magazines ADD:
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Outdoor media:
In outdoor media we use the bill boards posters and pamphlets.
Bill Boards:
We decide the places of Bill board in Lahore is that: Faize pur interchange Thokar Niaz Baig Ravi Pul
These are the famous places which our target market captures and these bill boards are display one month.
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Streamers:
The Flaxes which we display in Lahore are that: Mall road Jail road
And these streamers are display only one month.
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Pamphlets: We distribute the pamphlets through brand activity in Jinnah Bag which we arrange a stall and we wear the costume of Dry fruit and distributed the pamphlets to people.
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Through brand activity: One of the best types of promotion is brand activity through pamphlets. Our company management decides to perform a brand activity in Jinnah Gardens. We will display a stall and the person there will wear different Dry Fruit costumes and they will distribute different pamphlets in the people to promote the Style fruit company and aware people that new company will launching with different products in Pakistan related to Dry fruit.
Advertising Budget:
The advertisement budget is that an estimation of a company's promotional expenditures over a period of time. An advertising budget is the money a company is willing to set aside to accomplish its marketing objectives.
Electronic media:
We use the electronic media through website. The total cost which we bear to make the web site is 60,000. And we pay 60$ each month in a year.
Print media:
Every Sunday newspaper and Sunday magazines our company add is print just one month 1-march-2013 to 31march-2013.
News papers
Jan Dawn Nai Baat Sunday Magazine (Jang) Sunday Magazine(Nai Baat)
Size
second page quarter second page quarter Second page quarter second page Second Page
Amount /month
309,380 * 4=12,37,520 230135 * 4=9,20,540 112850* 4= 451400 12000 * 4=48,000 7000 * 4= 28000
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Outdoor media: Bill board Places
Faiz Pur Inter Change Thokar Niaz Baig Ravi Pul
Size
30*40 30*40 30*40
Amount (one month)

300,000 200,000 400,000
Pamphlets: Quantity 1200 PESTEL Analysis: Size 8*11 Amount 5000
PESTEL ANALYSIS
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Political Forces:
Pakistani government is unstable. The business condition is not good now days. Government is not supporting the new business and old business is also not supported by government. The international companies didnt open their franchise in Pakistan because the business and other conditions are bad in Pakistan. Pakistan government is likely to be stable in coming years. We will inspection teams from abroad to keep consistence and ever improving product.
Economic Forces:
As we see that economy of the Pakistan is rising and per capital income is raised to Rs. 10,000 this year which is very healthy factor for our business. The GDP is 2.9 last year and 2.8 this year this shows the GDP is increasing but not much according to demand. Economic condition is unstable already but with the new Budget the economic condition become more unstable. So the economic condition is not helpful for our business.
Social forces:
The people of Pakistan likes to outing in family and love to join gathering. So this social condition of the society is an excellent condition to start a fruit business because if people likes outing and they will defiantly visit company to eat different kinds of fruits. Young generation likes to eat something new& different out of tradition and company provides new style fruit in Pakistan which people never taste before.
Technological forces:
This type of product is first time lounge in Pakistan. Dry fruit has force of technology like the machinery use in Competitor Company.
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Environmental forces:
We are working in company in Pakistan. There is a lot of light problem. To overcome that problem we use generators and the smoke of generators pollute environment. And for the solution of smoke and pollution we display plants.
Legal force:
The products provide by dry fruit is legal and fresh fruits. We will perform our business legal way. We will register our company by the company act1984.
HUMAN RESOURCE PLAN

HRM (Human resource management):
Human resource management helps in maximizing productivity & reducing cost by putting right person at right place. Human capital is our asset it means of organization is a big capital of any organization so every organization and business has employees who run the organization.
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Structure of (Human resource Management):
Head of Human Resource Management
Personnel Manager
Training Manager
Manager Staffing
Manager compensation & Benefits
Facilities Creator
Feedback Coordinator
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Recruitment and selection:
Recruitment: The process of generating a pool of qualified candidates for a particular job. Process Of recruitmen
Organization
Vacant new position occurs
Candidate
Receive educational and chose occupation
Generate candidate pool via internal and external recruitment methods
Acquire employment experience
Evaluate candidates via selection process
Search for job openings
Impress candidates
Apply for job
Make offer
Impress company during selection process
Evaluate jobs and companies
Accpt and reject job offers
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Organization:
Vacant new position occurs: In our wild fool company when new vacancy occur. We give add in new paper and ask the employee to drop the C.V or their reinvents for that vacancy if they are eligible for that post. Generate candidate pool via internal and external recruitment methods: After the collection of all the C.Vs for the vacancy the company selects those persons who do different courses for that job. Evaluate candidates via selection process: We evaluate the candidates through interview and practicals. Form all that our company selects those who pass that interview and practical. Impress candidates: After selection our company introduces the candidates with farm house, outlet and take away to impress the candidates. Make offer: Our company discusses the salary and overtime salary and the JD and JS of the employees and rules and regulation of company and make offer.
Candidates:
Receive educational and chose occupation: Any person get education and according to that he chose this occupation that we want do job in which sector. Acquire employment experience: With the gathering of education the person need to get some experience in relevant field he studding. This has a huge effect on his performance and carrier. Search for job openings:
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The person searches the jobs where vacancy opens. They drop C.V in that organization and apply for job and went for interview. Apply for job: After drop the C.V the candidates apply for job and went for interview for that particular job. Impress company during selection process: During the selection process the candidates impress the organization through the skills and abilities and with interview. Evaluate jobs and companies: In this process the candidates evaluate the job and companies where they drop C.V and give interviews and selected for job. Accept and reject job offers: In this the candidates accept the job in one company and reject the job in other companies.
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Sources of recruitment:
Sources of Recruitment
Internal sources
External sources
Internal sources of recruitment are from within the organization. Externalsources of recruitment are from outside the organization.
The internal sources of recruitment are: 1. Promotions: Promotion means to give a higher position, status, salary and responsibility to the employee. So, the vacancy can be filled by promoting a suitable candidate from the same organization. 2. Transfers: Transfer means a change in the place of employment without any change in the position, status, salary and responsibility of the employee. So, the vacancy can be filled by transferring a suitable candidate from the same organization. 3. Internal Advertisements: Here, the vacancy is advertised within the organization. The existing employees are asked to apply for the vacancy. So, recruitment is done from within the organization.
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4. Retired Managers: Sometimes, retired managers may be recalled for a short period. This is done when the organization cannot find a suitable candidate. 5. Recall from Long Leave: The organization may recall a manager who has gone on a long leave. This is done when the organization faces a problem which can only be solved by that particular manager. After he solves the problem, his leave is extent. The external sources of recruitment are: Management Consultants:
Management consultants are used for selecting higher-level staff. They act as a representative of the employer. They make all the necessary arrangements for recruitment and selection. In return for their services, they take a service charge or commission. Public Advertisements:
The Personnel department of a company advertises the vacancy in newspapers, the internet, etc. This advertisement gives information about the company, the job and the required qualities of the candidate. It invites applications from suitable candidates. This source is the most popular source of recruitment. This is because it gives a very wide choice. However, it is very costly and time consuming. Recommendations:
The organization may also recruit candidates based on the recommendations received from exist managers or from sister companies. Employment at Factory Level:
This a source of external recruitment in which the applications for vacancies are presented on bulletin boards outside the Factory or at the Gate. This kind of recruitment is applicable generally where factory workers are to be appointed. There are people who keep on soliciting jobs from one place to another. These applicants are called as unsolicited applicants. These
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types of workers apply on their own for their job. For this kind of recruitment workers have a tendency to shift from one factory to another and therefore they are called as badli workers. Unsolicited Applicants:
Many job seekers visit the office of well-known companies on their own. Such callers are considered nuisance to the daily work routine of the enterprise. But can help in creating the talent pool or the database of the probable candidates for the organization. Recruitment At Factory Gate:
Unskilled workers may be recruited at the factory gate these may be employed whenever a permanent worker is absent. More efficient among these may be recruited to fill permanent vacancies. Techniques of Recruitment: Recruitment techniques are the means or media by which management contacts prospective employees or provide necessary information or exchanges ideas in order to stimulate them to apply for jobs. Management uses different types of techniques to stimulate internal and external candidates. Techniques of Recruitment are divided into two parts
Traditional technique
Modern technique
Our company used the traditional techniques of recruitment in traditional recruitment these points are discussed below: 1. Promotions: Our company adopts this technique. Most of the internal candidates would be stimulated to take up higher responsibilities and express their willingness to be engaged in the higher level
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jobs if the management gives them the assurance that they will be promoted to the next higher level. 2. Transfers: Employees will be stimulated to work in the new sections or places if the management wishes to transfer them to the places of their choice. 3. Advertising: Advertising is a widely accepted technique of recruitment, though it mostly provides one way communication. It provides the candidates in different sources, the information about the job and company and stimulates them to apply for jobs. It includes advertising through different media like newspapers, magazines of all kind, television etc. The technique of advertising should aim at attracting attention of the prospective candidates, creating and maintaining interest and stimulating action by the candidate.
Advertisement Description:
Our company advertises of hire employees through: Job posting Adds on website related to position required. Inform our company employees
Selection:
Selection is the process of a making a Hire or No hire decision regarding each applicant for a job.
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Selection process:
Initial Screening
Completed application
Employment test
Comprehensive interview
Background examination if required
Medical/physical examination if required
Permanent job offer
Initial Screening: In this process the companies evaluate the C.Vs according to their requirement and screen those C.Vs which are not relevant for that job. And pass other to next step of completed application.
Completed application: In this process the company screens the application and procurer the pass application to employee test and fain application to rejected applications. Employment test:
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In this process the test is taken by the company to evaluate the skill and abilities of the employees. This test may be written or oral. Company process the pass candidates to the comprehensive interview and fail to rejected applicants. Comprehensive interview: In this process the company does different interviews and precede the pass candidates to the examination and fail employees to rejected applicants. The interview questions are: Q: Tell me about yourself. Q: What have your achievements been to date? Q: Are you happy with your career to date? Q: What is the most difficult situation you have had to face and how did you tackle it? Q: What do you like about your present job? Q: What do you dislike about your present job? Q: What are your strengths? Q: What is your greatest weakness? Q: Why do you want to leave your current employer? Q: Why have you applied for this particular job?
Background examination if required: If the company have some doubt with the candidate they perform the background test and check the background that it is the employee of other company or not. Medical/physical examination if required: In this process the company perform the medical examination if require. Permanent job offer: In this the company offer candidates permanent job after the completion of the above process.
Training & Development:

The official and ongoing educational activities within an organization designed to enhance the fulfillment and performance of employees. Training and development programs offered by a
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business might include a variety of educational techniques and programs that can be attended on a compulsory or voluntary basis by staff.
TNA (training need analysis):

Training need analysis at the organization level in which there are three basic components And these are: Organizational level Operational analysis Personal analysis
Training scheduled:
Our company will train employees in the duration of one month and after that company gives certificate to the trainers. That certificate will prove equal to the degree. We display the training scheduled for one day and this is same till one month.
Training Scheduled
Time
8:00- 9:00 am 9:00-11:00am
Activities
Starting with program introduction (Detail discussion) Problems discussion and issues Discussion on the topic and activity result Initial experimental activity Breakfast time Group discussion and discuss project Practical Lunch time Brain storming and wind up today topic Tea time Discussion on tomorrow topic Off time
11:00am-12:00 pm 12:00 am-1:00 pm 1:00-3:00 pm 3:00- 4:00 pm 4:00- 6:00 pm 6:00- 6:30 pm 6:00- 700 pm 7:00 pm
Note:
This schedule is only six days in a week. Sunday is off and it continuous for one month. Our company does training in head office. And we do training two times in a year.
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Training Feedback:
Tanning feedback is process by which the company evaluates the employee knowledge which the employee gathers in the tanning. Tanning feedback is a form which given to employee after receiving tanning. In that from the company ask the employee that what he learn in the particular tanning. Our company gives one month tanning and we provide tanning feedback from after training.
Training Method:
There are three basic methods of training which the companies adopt. On job training Off job training Vestibule training
We use the on job training. On the job training sometimes informally conducted.While an employee is in the actual work situation. This method is mostly used the in companies.
Training Budget:
In training budget means how many expenses are used for training:
Training Expenses
Trainers salaries Food expenses Books and Notes Total 45,000 50,000 7,000 1,02,000
Amount per month
Performance and Compensation management:

Performance management is the process of creating a work environment or setting in which people are enabled to perform to the best of their abilities. Performance management is a whole work system that begins when a job is defined as needed. It ends when an employee leaves your organization. On the other hand Compensation management is a general policy, implemented in conjunction with specialized software, designed to help an organization maximize the returns on
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available talent. The ultimate goal is to reward the right people to the greatest extent for the most relevant reasons.
Performance appraisal:
Performance appraisal means the form evaluation of an employees job performance in order to determine the degree to which the employee is performing effectively. The individual supervisor is usually responsible for the performance of his or her subordinates. Appraisals help manager assess the extent to which they are recruiting and selecting the best employees and contribute to effective training and appropriate compensation. These are the types of performance appraisal: 360 degree feedback Management by objective Rating scales
We use 360 degree feedback a common performance appraisal method is the 360-degree feedback. In this scenario, whoever conducts the appraisal, such as a human resources manager, interviews an employee&supervisor, peers and any direct reports. This technique allows an appraiser to gain a complete profile of the employee. In addition to gauging the worker job performance and technical skill set, an appraiser receives in-depth feedback on the employee &behavior. Measuring areas of subjectivity, such as character and leadership skills, allows an employer to manage an employee& development.
Compensation Management:
Compensation is the remuneration received by an employee in return for his/her contribution to the organization. It is an organized practice that involves balancing the work-employee relation by providing monetary and non-monetary benefits to employees. Compensation is an integral part of human resource management which helps in motivating the employees and improving organizational effectiveness.
Types of compensation Management:

There are two types of compensation management: Direct compensation management
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Indirect compensation management
Direct compensation management: Direct compensation is typically comprised of salary payments and health benefits. The creation of salary ranges and pay scales for different positions within the company are the central responsibility of compensation management staff. The evaluation of the employee and employer portions of benefit costs is an important part of a compensation package. Indirect compensation management: Indirect compensation focuses on the personal motivations of each person to work. Although salary is important, people are most productive in jobs where they share the companys values and priorities. Common types of indirect compensation include free staff development courses, subsidized day care, opportunity for promotion or transfer within the company, public recognition, ability to effect change in the workplace and service to others.
Adopt the method of our company: We adopt the indirect compensation management because we want to focus on each and every employee of the company. We want each and every employee motivated to work because people are most productive.
Break up of salaries:
In which we describe the salaries of employees and give the other facilities: Head office:
Designations
CEO director Manager (Head office) Sectary Marketing manager Finance manager HR manager
Strength (No of employees)

1 2 1 1 1 1 1
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Salaries (Per Person)

100,000 50,000 40,000 12,000 37,000 23,000 27,000
Style Fruit Company

Subordinate of marketing manager Subordinate of finance manager Subordinate of HR manager Receptionist Servant Sweeper Guard Total 2 2 2 1 2 2 1 20 20,000 15,000 16,000 10,000 9,000 7,000 8,000 4,91,000
Factory House: Designations

Head of (factory house) Controller of (Factory house) Receptionist Secatry Workers in factory house Sweepers Delivery men Guard Servants Total
Strength
1 1 1 1 50 3 2 2 2
Salaries (No of employees) (per person)

35,000 30,000 20,000 15,000 40,00,00 18,000 14,000 15,000 14,000 5,61,000
Policies:
Every employee instead can one holiday in two weeks. Behavior of customers dealer is to be very politely. Sweepers and guards can three holidays in one month. If any employee improves his performance the employee promotion or salary increases in return. Any Islamic event company gives the bonus. If employee takes extra time so the extra wage is pay on over time. Tip given to workers by customers are their own. Be punctual and follow all the rules.
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FORMS
JOB DESCRIPTION FORM
NAME __________________ GRADE/DESIGN_________ ___________ STAFF NO______
PAYSACLE______________BASIC PAY AS ON ______________________

DATE OF BIRTH_________________________DOMICILE_____________________ ACADEMIC QUALIFICATION_________PROFESSIONAL QUALIFICATION___________ PAST RECORD, ADVERSE REPORT/DISCIPLINARY ACTION (IF ANY) DURING LAST THREE YEARS _______________________________________________ ___________________________________________________________________ INCREMENT GRANTED W.E.F. ANNUAL SPECIAL 01-01-1998 ________ ________ 01-01-1999 ________ ________ 01-01-2000 ________ ________
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BRIEF DESCRIPTION PF THE POSITION HELD DURING ENTIRE CAREER IN BANKING Period Placement of Position Duties Responsibility
Signature of reporting officer: ___________

Date: _________
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Application Form
(Inquiries Before Hiring)
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Checklist Form
When required to make a performance appraisal, do you become flustered and fail to function at your best? YES NO
Would you consider it necessary to consult your subordinates regarding a problem with which they have experience? YES NO
Are you usually edgy both before and after making your work? YES NO
Are you told about the decision to your subordinates before taking work?
YES
NO
Whether you have the courage to take the responsibility if any thing goes wrong?
YES
NO
Which method you most like in making performance Group OR Individual performance?
YES
NO
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Style Fruit Company Performance Evaluation Form
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Management Plan
Management:
Management is a disconnect process consisting of planning organizing activating and controlling performed to determine and accomplish the objectives by the use of people and resources.
Importance of Management in organization:

In every organization (national, multinational and international) the management is made which is the base of the organization. Every organization made the management structure which explains the whole of organization structure. The directors and managers have the power and responsibility to make decisions to manage an enterprise. The size of management can range from one person in a small organization to hundreds or thousands of managers in multinational companies. In large organizations the board of directors formulates the policy which is then implemented by the chief executive officer. Some business analysts and financiers accord the highest importance to the quality and experience of the managers in evaluating an organizations current and future worth. We make the style fruit company organization structure.
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Management structure:
Style fruit Company
CEO
(Chief executive officer)
Directors
Company Managers
Head Office Manager
Factory House Manager
Branch Manager
Marketing Manager
HR Manager
Finance Manager
Controller of factory house
Accountant
Assistanat rrrerdddf manager fggaassist
any
Employees Employees Employees Workers Employees Employees
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Roles and Responsibilities:

The company employees must ensure that roles and responsibilities are clearly defined. The organizational structure should be kept as simple as possible. The following roles and responsibilities are defined below for every job designations instead in which define the owners responsibilities and roles which is perform in company.
CEO (chief executive officer):

The CEO (chief executive officer) is the owner of this company. The role and responsibility of CEO is that he checks and balances the top management and makes upper decisions and establishes the goal and overall strategy Instead he worked own business to reach the successful stage The directors work under CEO.
Director:
Director is also owner of the company because he invests in business. His roles responsible for implementing policies, the new plans develop and all information regarding company condition and employees performance report by the CEO. The company managers are work under.
Company Managers:
In company owners can divided the managers in three parts: Head office manager Factory house manager Branch manager
Head Office manager:

The owner of the style fruit company can hire the Head office manager here head office means company. The roles and responsibilities of head office is that he check the department mangers work and report the directors. The head of manager worked under three main departments mangers of company (Marketing, Human resource and Finance department).
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Marketing Manager: The marketing manager role is to deal with product. The role of the marketing manager is to market the product in such a way that the customers and the consumers of the product become loyal to the product. The marketing manager produce adds and with the use of other advertisements create the brand image with different occasion and events in the mind of the customers. Human resource Manager: The role of the human resource manager is to put the right person on right place with minimum cost. The main role of the HR manager is to recruitment and selection and other HR manager main roles are making performance management policies. Finance Manager: The finance manager role is to deal with the cash inflow and outflow from the business. And the other roles are to deal with the other financial activities in the organization.
Factory House manager:

Style fruits Company hires the Farm house manager. Here factory house means company make a stored of products. The role and responsibility of factory house manager is that he control the factory house that employees of factory house do work with responsibility. The factory house manger give report the director on weekly basis. The factory house manger worked under (Factory house controller and Accountant).
Branch manager:
Style fruits Company will open the four branches in Lahore. So company can hire the four mangers the roles and responsibilities of branch managers is that he control the whole branch and check that workers can do own work with responsibility.
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Strategy Summary:
Following topics are narrated this section: Core values Competitive Edge Marketing Strategy Pricing strategy Exist strategy
Core values:
We have the grip of our mission because our values are: The good relationship with customers, competitors, and fruit industries. Company keeps good relationship with employees. Our management team keeps doing good work and reached the successful stage very soon. Our company doing hardworking continues and makes good reputation with competitors companies. Our products quality is good because we provide the delicious taste.
This is because: Our company management teams focus on employees. Every manager can play their roll and responsibilities. We satisfy the customers and build the trust. We all have well communication ability. We have command on ethical practice regarding respect, Integrity, stimulation and security. Company provides the good environment and every facility to customers. Companies hire the best and professional shelves.
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Competitive Edge:
Our product will be totally new in the national market; this will be a lead to our success. Our company provides the traditional and other type of dry fruits. So every person can like this. Our advertisement will be very successful and we will achieve a big part of market.
Marketing strategy:
The very simple strategy containing three parts will be adopted for the marketing of our product: Advertising through (electronic media, print media and outdoor media). Company will satisfied our successful progress so word of mouth is the best advertising. Company will perform brand activity after launch the business setup.
Pricing Strategy:
Our prices are not costly every upper and middle class member afford it. The price will vary according to the cost of Production, dues paid for importing parts of the product and fulfillment of necessaries of the man power. After the success of our products and company the price of products will decrease Insha Allah. In starting the sales will increase because our company will provide new products in Pakistan with the great taste and batter quality. We are quite sure that our products will be an innovation in the traditional fruits of Pakistan and will have maximum sales Insha Allah. Company will provide the 10% discount on first day this will have big effect on our sales.
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Exist strategy:
The following rules will be followed to leave the joint business or the post in style fruit company: If person failed to follow the strategy of the company, he/she will automatically be fired by the hire management. If persons fails to seek desired benefits from the company even after various analysis he/she will be allowed to give the registration and then get the separation from the style fruit company. Because of the implementation of New govt. polices, the existing members must have to leave If they no more suit the designation either the lack of qualification, experience or other matter. The working members and employees will be able to leave the style fruit company by their choice according to the rules documented before them starting working with the company. If the employee perform his/her job efficiently proverb feedback then the promotion will give as reward and if the performance will not good then he/she in danger zone (high chance of expel).
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Web Plan Summary:
Following topics are narrated in this section: Website Marketing Benefits Amendment Techniques
Website Marketing Benefits:

Style fruit Company will make the website Insha Allah.We are seeking for the following benefits by providing the world wide website access. Increase in sales of the product, sold locally as many people wish to buy with in the country instead of moving abroad. Access to International market. With the access of website worldwide the food industry repo will defiantly increase.
Amendment Techniques:
Amendment will be done in the links and services provided via internet by removing the defaults consequently. Critical Factors Analysis: Our business is new so we face the many critical factors: Financial Risk Management Risk Operating Risk Marketing Risk
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Financial Problem:
In our business the financial risk is the main problem of our business because we will establish a new business and our invested capital is not enough so in future the financial risk can create the problem. To avoid this Risk we will take loan.
Management Risk:
In our business we make a management team which control all over the business. We effort that our management team will not be strong, they control the future marketing risks. To avoid this risk we will hire the experience person in our management.
Operating Risk:
We are starting or new business and we may have fear to fall down in decline stage in opening. To avoid this risk we develop those strategies through which the chance of business flop is less.
Marketing Risk:
The marketing risk is basically the advertisement of the product in the consumer mind (Brand image). To avoid this risk we design add and other marketing techniques with which we cover the market mind rapidly.
Financial plan:
A comprehensive evaluation of an investor's current and future financial state by using currently known variables to predict future cash flows, asset values and with drawl plans. Most individuals work in conjunction with an investment or tax professional and use current net worth, tax liabilities, asset allocation, and future retirement and estate plans in developing the plan. These will be used along with estimates of asset growth to determine if a person's financial goals can be met in the future, or what steps need to be taken to ensure that they are.
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Style Fruit Company Income statement For the year ended 31-Dec-2014
Detail
Sales Less:
Cost of goods sold
Rupees
Rupees
650,00,000 402,54,000
Gross Profit
24746000 3,590,460 12624000 800,000 400,000 20,4000 300,000
All expenses: Advertisement Expenses Salaries & wages Utilities and bills Fuel and power Training expenses Other expenses Net profit before tax Less: Interest 20,00,000 * 12% Net profit before tax after interest Less: Tax 6587540*17% Net profit
17918460 6827540 240000 6587540 1119881 5467659
90
Style Fruit Company
Cash Flow statement: Inflows

Sales Capital Loan
Rs
650,00,000 150,00,000 2,000,000
Outflows
Advertising expense Salary & wages Utilities and bills Fuel and power Other expenses Training expense Tax Interest CGS Land Machinery Building Furniture and fixture Balance B/d Total
Rs
3,590,460 12624000 800000 400000 300000 204000 1119881 240000 40254000 5000000 30,54,000 22,50,000 4,00,000 11763659 82000000
Total
82,000,000
91
Style Fruit Company
Balance sheet: Assets

Land
Rs.
50,00,000
Liabilities
Equity/capital Add: Net profit 150,00,000 5467659
Rs.
Building Furniture and fixture Machinery Cash balance Total
22,50,000 4,00,000 30,54,000 11763659 22467659
Loan
20467659 20,00,000
Total
22467659
92

Entrepreneur Style Food

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Entrepreneur Style Food

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Style Fruit Company

In the name of allah, the most benefIcent, the most mercIful

Style Fruit Company

BEACHLOR BUSINESS ADMINSTRATOR

Prof : Adnan Rafique

MUHAMMAD TARIQ 11324

M.TARIQ Haroon Sadiq M .Sufiyan M.Shahbaz Umer Farooq Usman Sadiq

11344 11349 11324 11323 11317 11360

Style Fruit Company

Style Fruit Company

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Acknowledgement and dedication

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Style Fruit Company Project Topic:

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Come for Delicious Taste

Style Fruit Company Executive Summary

Style Fruit Company Business Model:

o ------------------------------------------------ How do you plan on marketing money?

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Supply Chain Map Pine Nut

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To make Healthy and fresh Society

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Style Fruit Company Company summary:

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Style Fruit Company

wohlrsaler & Retailer

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Company Goals and Objectives:

Short Term Goals

Short term goals:

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Long term goals:

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Product summary and services:

Peanut with Shell

Style Fruit Company

Pine Nut with Shell

Eat for Delicious Taste

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Porters five forces Model:

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Competitors SWOT Analysis:

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Marketing Mix (4PS):

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Concept Development & Testing

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What will it cost to produce it?

QUESTIONNAIRE & RESULTS

Do you like to eat dry fruit? Yes No 94% 6%

Do you eat dry fruit?

37% 26% 18% 12% 7%

Style Fruit Company

What do you want to add?