ENERGIO CAF The real reason to wake up!

Your energy, day by day!

Which is the hardest thing to do early in the morning? (to wake up) Which is the easiest way to wake up? (to be surprised by your lover with a coffee in bed) Replace your alarm clock with a flavored cup of coffee. For days when you are lazy, For days when you have a lot of work and for days when you do not get anything but still trying, ENERGIO CAF. This coffee is not good only for its taste, but also for its natural benefits, as experts are testifying after the researchers have tested Energio Caf on hair and face. Female expert: For a shiny hair, put in a cup of Energio Caf a few drops of olive oil and perfume. Allow it to cool and put it on your dry hair, leaving it for 15-20 minutes, then clean up with water. The results will surprise you! Male expert: For a clean and fresh face, mix Energio Caf with one egg and fresh chopped aloe vera leaves. Apply the mix on your face using a circular motion, like a massage. Allow it to dry and then clean it well with warm water. Doing this every day you will see the results very quickly. It contains hormone of happiness, Makes your life better, without stress, For all kinds of days. ENERGIO CAF.

PERSUASIVE DEVICES I USED: 1. Sounds level rhyme (Your energy, day by day, It contains hormone of happiness, Makes your life better, without stress, For all kinds of days) 2. Morphological level use of verbs (Replace your alarm clock with a flavored cup of coffee) 3. The sentence structure anaphora (For days when you are lazy, For days when you have a lot of work, For days when you do not get anything but still trying) 4. Semantic strategies antithesis (Which is the hardest thing to do early in the morning? Which is the easiest way to wake up?)

PERSUASIVE TECHNIQUES I USED: 1. Association of energy with coffee 2. Beautiful people on the final of video, the two women 3. Testimonial experts testifying that Energio Caf has natural benefits for hair and face (a female and a male) 4. Explicit claims explicit details about the benefits of this coffee, the recipes for a shiny hair and a clean and fresh face 5. Repetition of the products image during the advertisement On a semiotic perspective, this ad incorporates the elements mentioned by: Ferdinand de Saussure a. signifier sounds, images, text b. signified the interpretation of signifiers Charles Peirce a. icon the male and the female, the coffee beans in a shape of cup of coffee b. index the clock, the coffee, all the images, the text c. symbol Energio Caf