Exam Technique

1
Knowledge is the lowest level of
skill tested - this is shown through giving and accurate explanation or definition of business terms. Knowing the business theories and techniques is just the foundation of a good grade in business studies. Candidates are assessed on their ability to demonstrate four increasingly difficult levels of skills.

Application requires use of knowledge in the context of the case. Think:In this case
Can you: 1) Explain or describe subject knowledge in context, using a relevant example from the case 2) Show understanding and insight of the issues and concepts raised by the case study.

Trigger phrases 1) This is significant to this case because 2) Theory that is relevant to this case is because 3) In this case this means that because

Analysis
Analysis involves making a well reasoned, step-by-step argument using business terms tool and concepts. To analyse candidates make
a point, explain why the point is important and what the point means for the organisation. Think :Why? Point: make a point Because: Explain why the point is important Therefore: consider the implications for the firm Analysis is shown by step-by-step arguments using business studies tools - not a list of points.

Trigger phrases: This will lead to The cause in this case is because This means that. which could result in this happening and the company should be aware of this which may lead to In this case is a an advantage because On the one hand on the other hand The likelihood of this happening is Consequently the business must The trend in this case is shown by data

You demonstrate analysis when you 1) Make a well reasoned, step by step argument using appropriate business studies tools and concepts 2) Apply appropriate business studies tools and concepts to case study material 3) Analysis assesses the causes and consequences of an issue and explains the likely reactions of the firm 4) Identify issues raised by the case study eg advantages and disadvantages in the short and long run 5) Present evidence for both sides of the argument 6) Comment on the implications of data given in the case study 7) Analyse data appropriately, comment on data collection or statistical techniques being used by the firm. Are they reliable?

4
Evaluation involves demonstrating some form of judgement
based on analysis. To evaluate the candidate must first weigh up a few points and then come to a conclusion as to which is likely to be the most significant - given the firm's circumstances. Evaluation means selecting and justifying options - taking into account the firm's situation. You demonstrate evaluation when in the context of the case study you 1) Make a supported judgement with evidence and draw conclusions from the evidence 2) Justify which of several arguments are more persuasive and why 3) Comment on the reliability of data or information given 4) Consider limiting factors eg feasibility, impact and internal and external constraints 5) Consider long and short term issues 6) Discuss how the company's objectives and it's internal and external constraints constrain decision making

Think: it all depends on the firms circumstances Trigger phrases Overall the greatest effect this will have on the business is because The extent of the impact will depend on Whether this happens depends on In the short run but in the long run The most important issue/factor is because so In addition the firm needs to consider

Evaluation requires a reasoned judgement not a list of points.