SUBMITTED TO MR.

LALIT LAL
SUBMITTED BY NISHANT GUPTA
ITR-0A-07

(NEW DELHI, C.P)

PARTICULARS PAGE
1. DSCL INTRODUCTION 1

2. HISTORY 3

3. OVERVIEW 8

4. CORPORATE INFORMATION 11

5. CHAIRMAN & VICE CHAIRMAN’S STATEMENT 13

6. BOARD OF DIRECTORS 16

7. BUSINESS MODEL 22

8. CORE VALUES AND BELIEFS 23

9. PRODUCTS 25

10. KEY STRENGTHS 34

11. FINANCIALS 35

12. CEMENT 56

13. HOW CEMENT IS MADE 57

14. RELATED NEWS 61

15. INTERVIEW 65

16. BIBLIOGRAPHY 66

17. QUESTIONNAIRE 67

18. ANALYSIS 70
 19. FINDINGS 76

20. CONCLUSION 77

Acknowledgement is the way to convey our heartiest thanks to all

those who went out of their way in order to help us all.

I consider myself fortunate to receive my project in an esteemed

organization such as “DSCL”. Yet the opportunity could not have
been utilized without the guidance and support of many
individuals.

This acknowledgement would be incomplete without thanking the

officials of “DSCL” who co-operate a lot and rendered their help
whenever I needed it.

⇒ MR.MAHESH KUMAR (vice president & head-cement marketing)

⇒ MR.ANUJ
⇒ MR. A.K. GUPTA

My project would not have been materialized had it not been done
under the visionary and valuable guidance and affection shown
by Mr. LALIT LAL our faculty.

NISHANT GUPTA
ITR-0A-07
 EXECUTIVE SUMMARY
The cement industry is one of the main beneficiaries of the infrastructure boom. With robust
demand and adequate supply, the industry has bright future. The Indian Cement Industry with
total capacity 151.2 million tones is the second largest after China. Cement industry is
dominated by 20 companies who account for over 70% of the market. Individually no company
accounts for over 12% of the market. The major players like L&T and ACC have been quiet
successful in narrowing the gap between demand and supply.

Private housing sector is the major consumer of cement (65%) followed by the government
infrastructure sector. Similarly northern and southern region consume around 20%-30%
cement while the central and western region are consuming only 18%-16%.

Starting from PART-A, this project gives information about DSCL which tells when it was
formed. What it the turnover of this company and in what sectors it deals. Followed by the
Corporate Information which gives information about location of the registered offices
and background names of Board of Directors of the company. We have also discussed their
core values and beliefs and products, plants and key strengths. Then we have discussed
their financial status.

In PART-B we have discussed how cement is made with some related news, interview with
company’s vice-president& head-cement marketing. Followed by Bibliography which contains
the sources that helped me to complete this project. Some questionnaire and analysis which
shows what people think about this company and its product and last but not the least
conclusion.

OBJECTIVES
To study Cement market including market size and composition,
Market growth.

To analyze latest Trends & Opportunities.

To Study policies of government related to cement industry.

To analyze the Cement production and capacity utilization.

To trace out current scenario of demand & supply.