Overview

By default, your CRM On Demand Marketing account has a standard footer that includes the recipients email address, the sending companys name and address, and an unsubscribe link. Depending on your requirements, your company may want to implement a different approach to setting up your email footers. This document explains the three options available for setting up your email footers. However, if this is how you want to proceed, it would remove footers on all emails sent through the system. It also means that you will have to manage the unsubscribe process on your own. Unsubscribe information will not get automatically added to every email. Therefore, you wi ll have to remember to add the footer information in every email and will also have to design your ow n unsubscribe landing page. Option 1: Use the default footer and landing page If your organization chooses to use the default settings, this footer is automatically appended to the bottom of all outgoing emails.

If a recipient clicks on the One-Click Unsubscribe link, they are taken to a landing page that looks like this:

Advantages: Footer is automatically appended to all emails without manual intervention by the user. CAN-SPAM and similar spam laws are observed. Unsubscribes are automatically handled. The unsubscribe will show up in ODM as well as in CRM On Demand. The Unsubscribes will be visible in Reporting

Disadvantages: The default footer/landing page is available in English only. For other languages, choose Option 2 or 3 below. No way to enable a subscriber to choose which email subscriptions they would like to maintain. This option is an unsubscribe from all. No option to have language specific, region specific, or campaign specific footer. This is a single footer and will be appended to all outgoing emails.

No way to customize the unsubscribe landing page with your corporate logo/branding.

Actions required:
No action on your part is necessary if you wish to use this option.

Option 2: Use a custom default footer and landing page

Provide the logo, branding and design for your own footer / landing page and have it applied as the default. This footer / landing page will be used for all outgoing emails. Your organization could create a custom footer and landing page like the example below: Footer example:

Landing Page example:

Advantages: Footer is automatically appended to all email without manual intervention by the user. CAN-SPAM and similar spam laws are observed. Unsubscribes are automatically handled. The unsubscribe will show up in ODM as well as CRM On Demand. The footer and unsubscribe landing page can conform to your organizations branding . The standard footer items (unsubscribe link, sent to, sent from) must still exist on your custom footer. You provide the logo image for your organization. The Unsubscribes will be visible in Reporting

Disadvantages: The default footer/landing page is available in one language only. For multiple languages, choose Option 3 below. No way to enable a subscriber to choose which email subscriptions they would like to maintain. This option is an unsubscribe from all. No option to have language specific, region specific, or campaign specific footer. This is a single footer and will be appended to all outgoing emails.

Actions: Log an SR with Customer Care to have the default footer custom-configured for your organization. You must provide the logo and branding requirements. There is no additional charge for this service.

Option 3: Take complete control of the footer / landing page

Have the default footer turned off and create your own footer that you manually apply to the bottom of the html of all program emails.
How this works:

In the HTML of all your outgoing emails, apply the HTML for your own footer. This can be applied by using a template or inserted content. You can include a Manage Email Preferences link which will point to a landing page that you create in ODM. This landing page can act as a subscription preference center where recipients can choose which emails they would like to receive. You can also add an Unsubscribe from All link to your HTML footer. To do this, create a web form that contains the Is Email Permitted field, and set the default value of that field to False. On the web form, use Pre-populate if Answered as the Rule. When the recipient clicks the Unsubscribe from All link, they will be taken to this web form where they will see their email address prefilled. Once they click the Submit button, they will be unsubscribed from all future emails, and they will be taken to a thank-you page. Footer example:

Landing Page example:

Advantages: Your organization is in full control of the logo, branding and content of the footer. Your organization is able to configure a custom subscription center. Your organization can have different footers for different program emails. For example, your organization may send out email under more than one company name. Or, your organization may need to send out emails in more than one language. The Unsubscribes will be visible in Reporting (assuming the Is Email Required field is used)

Disadvantages: Your organization is responsible for adding the footer to the bottom of all outgoing emails; nothing is automated for you. Your footer must include all items for either CAN-SPAM (unsubscribe link etc) or items required by your local government. Failure to apply the footer to outgoing emails is a violation of Oracle policy.

Actions required: Create the HTML for the footer. Optionally, you may apply it to a template. Create the subscription center landing page. Log an SR with Customer Care asking for the default footer to be turned off. There is no additional charge for this service. Apply your footer to all outgoing emails.

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