Dhanam Circulation Breakdown by Region in %:

Other Metro Cities 17.00% Other Countries 8.00% Middle East 12.00%

Inside Kerala 63.00%

Middle East Other Metro Cities

Inside Kerala Other Countries

Dhanam Circulation Breakdown by districts in %:

PLGT 7% IDUKKY 6% PMTA 6%

KZGD 5%

MLPM 7%

WYND 6% TVM 9%

EKM 11% KTM 8% ALPZA 7% TCR 8% KLM 6% KNNR 6% CLT 8%

TVM KNNR PMTA MLPM

EKM KLM IDUKKY WYND

TCR ALPZA PLGT

CLT KTM KZGD

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V.1 Circulation Breakdown by Sector in %:

8 11

12 11

8 12 10 13 9

Banks

Traders

Retailers

Real Estate

Insurance

Investors

Mfrs.

Exporters

Corporate

Govt./Q.Govt.

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Dhanam Advertising Prospects:

Dhanam is the only fortnightly in Malayalam language providing in depth analysis of regional and national industrial and general trade issues in both a regional and national perspective. With an annual subscription price of just Rs.500 in India and $150 in the rest of the world Dhanam costs readers less than any other magazine covering the regional business, investment and trade issues. Dhanam offers the most cost-effective advertising medium compared to any other regional language business magazines. Circulation Profile: Dhanam has circulation of 1,00,000 copies reaching top policy-makers drawn from key businesses, industry and corporate throughout the world. This will ensure advertisers interests since it reaches the core audiences make strategic decisions. The total readership of about four lakh [each copy read by at least 4 persons] comprises corporate Presidents, VP's, MD's, GM's, political and national council leaders, decision makers and economic think tanks.
In short Our readers circle include:

Individuals who will make strategic decisions in the business and corporate circle. Individuals who can influence major policy initiatives and decisions. Individuals who make decisions on future investments and purchases.

Circulation Breakdown by Social Stratum:

40 30 20 10 0 Corporate Level Professional Level Others

Corporate Level include: Promoters, Presidents, CEOs, COOs, Directors, Regional Directors, MDs, Executive Directors and GMs. Professional Level include: Brand Managers, Business Development Managers, Marketing and Purchasing Managers, Sr. Executives, Marketing and Business Analysts, Sales and Marketing Consultants and other Professionals.

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Others Level include: General Public, Ministers, Federal council Representatives and Media personnel. V.2.b Advertising Tariff Details: Advertisement Charges are as follows:
*Amount Position Nature Size India [in Rs.] Rest of the World [in $]

Back Cover Back Inner Front Inner First Page Inside Pages Inside Pages

Color Color Color Color Color Color

Full Page Full Page Full Page Full Page Full Page 1/2 Page

2,14,000 1,70,000 1,80,000 2,00,000 1,60,000 80,000

5,000 4,600 4,700 4,800 4,000 2,000

V.2.c Advertising Technical Details: Advertisement Technical details are as follows: Size [in Cm.]
Width Height

Page Details Full Page Bleed Full Page Trim Full Page Print area Double Page Bleed Half Page Ver. P. Area Half Page Hor. P. Area 1/4 Page Ver. P. Area 26.3 24.8 24.8 55.6 16.6 24.8 12.2

36.5 35 35 36.5 25 17 17

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