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MODERN LUXURY

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destination las vegas
ca pture the u ltra-a fflu e n t trav eler
SD Cover_INKJET:Layout 1 8/27/08 12:28 PM Page 1

Angeleno Runway wizards

Google’s
geek
goddess Peter Som, Alex Wang & Ben Cho rock NYC
By Julian Guthrie 44 PAGES OF FASHION: Arty dresses, he-man bags & more
MODERN LUXURY™

4TH ANNIVERSARY ISSUE!

EWAN THE
MCGREGOR FASHION
TRUTH OR BARE? AND HOME MEN’S
TRAVEL SPECIAL
200 PAGES OF
ISSUE
SPECIAL TOTAL GLAMOUR
MEN OF STYLE: 9 FOR ’09 !
BLACK TIE GOES GREEN
¡MEXICO S.D.’s Red-Hot Design Set WHO’S UP FOR NEON NOIR?
ESPECTACULAR! O.C.’S WHAT NOT TO WEAR
Rancho Rogues Go Mod
TOP 10 SEXIEST CLOSET CASE IN COSTA MESA!
BEACH RETREATS
Bird Rock’s Raddest Pad
Blame it on Rio:

S
THE MAYAN MASSAGE
Beaches Do Brazil

+PLU
ACAPULCO GROOVES AGAIN!
Surf Fashion Frocks!
UT!
SO
A K E UDS
PLUS YM T
MEN’S FASHION: DO THE WAVE! PLUS L
C AR
TNE OP S BOD?
MC R F SH OTTEST A NIA
DAVID BECKHAM’S BESPOKE BLOKE C’BAD’S POP POWER COUPLE
PAU SU OD’S H C AR M IES
WO CLE A RT
BLACK IS THE NEW... BLACK COMING UP ROSARIO OLLY MUS EST P
H IS H AN E B
THE DOWNTOWN GLARE SCARE MEET THE RAMA KING! IS T ER IC L TH
AM AL
...AND L.A.’S BEST NEW HOTELS! AND ALL THE BEST PARTIES... &

Zac Posen’s gown recalls

an impressionist painting,
highlighting one of spring’s
trends: art prints. See page 150.
give a glam! JACK COLEMAN, O.C. MAN OF STYLE ’09

The Destination Las Vegas program is the perfect way for any 225,000 total circulation
resort/casino, restaurant, show and bar/nightclub to effectively 1.08 million readers
target their most important feeder market, California. Circulation
Take advantage of marketing solutions beyond traditional media. • Angeleno | 50,000
• Riviera Orange County | 40,000
• Riviera San Diego | 35,000
• San Francisco | 100,000
Net Rates print package

Full-Page Display + Full-Page Bonus Profile 2x Demographics

4-CA Market Buy (225,000 copies/month) $32,525/month Modern Luxury’s California Readers are
Los Angeles/Orange County/San Francisco/San Diego Male* 40% | Female* 60%
Average age | 43
Half-Page Display + Half-Page Bonus Profile 2x
College grads | 79%
4-CA Market Buy (225,000 copies/month) $22,890/month Post-Graduate Degree | 32%   
Los Angeles/Orange County/San Francisco/San Diego HHI Average | $281,200
Average Investment Portfolio | $1,261,500
Average Net Worth | $2,655,400
Average Home Value | $1,635,500
Advertisers Benefits
• Formatted full page or half page at no extra charge Over 10.5 million visitors travel to Vegas
• Bonus mention in the section sidebar at no extra charge specifically from CA  
• 81% have visited a specific website, restaurant, store
or destination as a result of reading the magazines
2009 Deadlines • 21% have visited a hotel or travel destination as a
result of reading the magazines
Issue Space Close Material Deadline* On Sale
• 37% use the magazine to plan leisure travel
Jun 09 Dining | Nightlife Apr 24 May 1 Jun 1 • 91% plan to travel to a major U.S. city within
the next year
Nov 09 Shopping Sep 25 Oct 1 Nov 2
• 87% purchase luxury goods when traveling
*NOTE Riviera San Diego will feature Loving Las Vegas in July/August and November issues.
*Cancellation of previously contracted ads must be made in writing no less than fifteen days prior to the space close dates shown above.
• 93% have stayed in a hotel in the past year
• 31% own a vacation/weekend home or timeshare
Our readers dine out an average of 3.2 times
per week  
• 62% go to bars/night clubs
• 79% of 25-34 year-olds go to bars/nightclubs
Advertising Department Production Department • 57% visit spas
Johnathan Crocker Nat’l Account Director Robyn Gadlin Special Sections Coordinator • 56% attend live theater performances
• 86% choose premium brands of alcoholic beverages
5455 Wilshire Blvd., Suite 1412 200 W. Hubbard Street
Chicago, IL, 60654
• 28% have attended an advertised event
Los Angeles, CA 90036
SOURCE: 2007 Modern Luxury Media Reader Profile Study-
Tel 323.761.1904 Fax 323.930.9401 Tel 312.274.2564
California Network, MRI Market Solutions
Email jcrocker@modernluxury.com Email rgadlin@modernluxury.com DBEDT, Annual visitor research report 2005
* HHI of $150K+

FROM THE PUBLISHERS OF

angeleno | san francisco | riviera orange cou nty | riviera san diego w w w.m o d e r nluxu ry.c o m
 mode r nluxu ry

Destination las vegas

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DESTINATION LAS VEGAS

4.25” x 3.25” 4.25” x 3.25”

4.25” x 3.25” 4.25” x 3.25”

© 2008 Station Casinos Inc., Las Vegas, Nevada.

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Top Five
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redrocklasvegas.com / room reservations: 866.767.7773

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