Académique Documents
Professionnel Documents
Culture Documents
3. COURSEOBJECTIVES:
Thiscoursehelpsstudentsdeveloptheskillsneededtocommunicatesuccessfullyonthe jobwithemphasisonreadingstrategies,analyticalthinking,discussionandoral presentation.Topicsintegratedthroughoutthecourseincludeglobalcommunications, businesstopics,andbusinessrelatedissues. 4. INSTRUCTOR: AjarnParichartPhootirat Email:phootir2@uwm.edu 5. DURATION: Total45hours;42hoursforinstructionand3hoursforfinalexamination. 6. TEACHINGMETHODSANDSTRATEGIES: Theinstructormayusecasestudies,lecturesandexplanations,exercisesfromthe handouts,recentchangesinthecommunicationprocess,currentevents,PowerPoint presentations,andexperiencesanddiscussion.
7. INSTRUCTIONALMATERIALS:
Total **PassingGradeis60%**
10. TENTATIVESCHEDULE:
SESSION
1
CONTENT
Orientationandcoursediscussion Diagnostictest Businessintroduction Feedbackfromthetestandreview Enhancingvocabularies Understandingandlookinguppartsofspeechinadictionary Gettingmeaningfromcontext:punctuation,othersentences,logic Casestudy:ApplesiPod:BigProfitsComeinSmallPackages Understandingdictionaryentries:wordswithsingleandmultiple meanings Usingpartsofspeechtounderstandvocabulary Identifyingthetopicandmanidea Casestudy:NewCoke Usingsuffixestounderstandpartsofspeech Predictingcontentofareading:skimmingandscanning Casestudy:BigAirlinesinBigTrouble QUIZ1 Recognizingsynonyms Understandingthemainideaanddetails Gettingmeaningfromthecontext(e.g.andi.e.) Casestudy:AnitaRoddick:TheBusinessofBetteringtheWorld Matchingwordswithsimilarmeanings Analyzingsuffixesandprefixes QUIZ2 Casestudy:AzimPremji:TheBillionaireofBangalore Gettingmeaningfromcontext:examples,opposites,andinotherwords Identifying Casestudy:Ebay:SomethingforEveryone Understandinggeneralandspecificwords Understandingconclusions Casestudy:Amazon:NotJustaBookseller QUIZ3 Identifyinginferences Understandingchronology:scanningtimewords Casestudy:SamWalton:FounderoftheWalMartEmpire Organizinginformationusinganoutline Recognizesummariesinareading Casestudy:Gucci:AFamilyStory QUIZ4 FINALPRESETATIONS Casestudy:IKEA FINALPRESETATIONS(CONT.) Feedbackandcommentsonfinalpresentations Reviewingallskillspracticedthroughoutthecoursebeforefinalexam
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11. SYLLABUSCHANGE: