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900701:BUSINESSENGLISH 1. COURSETITLE:900701BusinessEnglish 2. COURSEDESCRIPTION: Introductiontoapracticalapplicationofbasiclanguageusageskillswithemphasison fundamentalsofbusinesswritingandoralcommunicationinbusinesscontext.

3. COURSEOBJECTIVES:

Thiscoursehelpsstudentsdeveloptheskillsneededtocommunicatesuccessfullyonthe jobwithemphasisonreadingstrategies,analyticalthinking,discussionandoral presentation.Topicsintegratedthroughoutthecourseincludeglobalcommunications, businesstopics,andbusinessrelatedissues. 4. INSTRUCTOR: AjarnParichartPhootirat Email:phootir2@uwm.edu 5. DURATION: Total45hours;42hoursforinstructionand3hoursforfinalexamination. 6. TEACHINGMETHODSANDSTRATEGIES: Theinstructormayusecasestudies,lecturesandexplanations,exercisesfromthe handouts,recentchangesinthecommunicationprocess,currentevents,PowerPoint presentations,andexperiencesanddiscussion.
7. INSTRUCTIONALMATERIALS:

Classhandouts. Selectedarticlesfrombusinessjournals,magazines,newspapersorothersources. Authenticmaterialssuchasreports,VDO,etc. Itisrecommendedthatyoushouldhaveabindertoorganizeandstorepaper documents. 8. ATTENDANCE: Participantsareexpectedtoattendallsessionsinthiscourse,arriveontime,andstayfor thewholeclass.Ifparticipantshavemorethanfourabsences,theymaybedroppedfrom theclass.


9. ASSESSMENT:

Topassthiscourse,participantsmustcompletealloftheassignments,andachievea minimumof60percentonoverallevaluation.Theweightingofthecourseassignmentsis asfollows:


1. Inclassassignmentsandcasestudiesanalysis 2. Quizzes(4x10) 3. OneGroupPresentation 4. FinalExamination

Total **PassingGradeis60%**

20% 40% 20% 30% 100%


10. TENTATIVESCHEDULE:

SESSION
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CONTENT
Orientationandcoursediscussion Diagnostictest Businessintroduction Feedbackfromthetestandreview Enhancingvocabularies Understandingandlookinguppartsofspeechinadictionary Gettingmeaningfromcontext:punctuation,othersentences,logic Casestudy:ApplesiPod:BigProfitsComeinSmallPackages Understandingdictionaryentries:wordswithsingleandmultiple meanings Usingpartsofspeechtounderstandvocabulary Identifyingthetopicandmanidea Casestudy:NewCoke Usingsuffixestounderstandpartsofspeech Predictingcontentofareading:skimmingandscanning Casestudy:BigAirlinesinBigTrouble QUIZ1 Recognizingsynonyms Understandingthemainideaanddetails Gettingmeaningfromthecontext(e.g.andi.e.) Casestudy:AnitaRoddick:TheBusinessofBetteringtheWorld Matchingwordswithsimilarmeanings Analyzingsuffixesandprefixes QUIZ2 Casestudy:AzimPremji:TheBillionaireofBangalore Gettingmeaningfromcontext:examples,opposites,andinotherwords Identifying Casestudy:Ebay:SomethingforEveryone Understandinggeneralandspecificwords Understandingconclusions Casestudy:Amazon:NotJustaBookseller QUIZ3 Identifyinginferences Understandingchronology:scanningtimewords Casestudy:SamWalton:FounderoftheWalMartEmpire Organizinginformationusinganoutline Recognizesummariesinareading Casestudy:Gucci:AFamilyStory QUIZ4 FINALPRESETATIONS Casestudy:IKEA FINALPRESETATIONS(CONT.) Feedbackandcommentsonfinalpresentations Reviewingallskillspracticedthroughoutthecoursebeforefinalexam

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11. SYLLABUSCHANGE:

Whileeveryattempthasbeenmadetopreparethissyllabusandclassscheduleinfinal form,itwillbetheinstructorsprerogativetomakeanychangesasmaybedeemed necessaryinordertomeetthelearningoutcomesofthecourse.Participantswillbe notifiedofanychange.

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