IBMand SAP: Innovate. Transform. Lead.

More than ever, people are making information and personal interaction an integral part of their lives. The question is, how best to seize the opportunities created by this trend?
Vast quantities of data are being generated every moment of every day. People and businesses rely on instant access to this informationand theyre also using it in new ways, through mobile technology and social media, along with analytics that enable better, more timely decisions. Its a new environment that holds great potential for those with the foresight to put the pieces together in the right way. The wealth of data can deliver on its promise only if companies can effectively gather, analyze and react to it by leveraging deep ERP, analytic and collaborative capabilities. IBMand SAP are at the forefront of these changes, with visions that dovetail and complement one another to help enterprises innovate, transform themselves and lead their industry. IBMsees the world becoming smarter and is leading the charge to help make it happen through research, technology, industry expertise and global business transformation capabilities. SAP is developing new ways for businesses to run better, with powerful enterprise tools. These two approaches come together in the IBMand SAP alliance to help clients run smarter.

The shared agenda of CxOs

IBMand SAP understand how to meet the needs of their clients because they go to the sourcethe clients themselves. For years, IBMhas been surveying business leaders around the world to find out whats at top-of-mind for them. What do they see as their greatest challenges? What actions are planned? Its a fascinating look into the minds of CxOs across industries and around the world. The latest studies highlight a striking trend. CxO agendas are converging. Theyre all starting to look at the world from a common viewpoint, centered on how technology can help create better business outcomes. CEOsFor the first time, technology tops the list of external forces impacting organizations. More than half of CEOs are planning to use technology to facilitate partnering and collaboration, both inside and outside the organization. CMOsMarketers feel unprepared to deal with the explosion of data, social media and device choices. Nearly three quarters of CMOs see investment in technology as critical, followed closely by the need to integrate insights and understand analytics. CIOsIT leaders are sharing the agendas of the CEOs and CMOs. For them, business analytics, mobility solutions and virtualization are the top agenda items for setting the vision of their IT strategy. Enterprise executives are always on the lookout for differentiating innovation. The convergence of CxO agendas points the way to this transformation. Technology is seen as an enabler, helping to leverage information, tap into new channels and provide the flexibility to run the business better and serve customers more effectively.

The IBMand SAP Alliance: A combined focus on client success

A relationship renowned the world over SAP has awarded IBMits prestigious Pinnacle awards every year since inceptiona record total of 28. The strength of the IBMand SAP relationship is also widely acknowledged within the industry. According to The Forrester Wave IBMoffers extensive strategy and business consulting, technical implementation skills, and post-implementation support. And as a hardware vendor with a financing arm, it can often bundle together innovative deals and pricing arrangements for its clients.
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IBMand SAP are dedicated to finding new ways to help clients tap into information assets and infuse insight into every action, every dayand through it, build a business that can outpace the competition. The alliance delivers on this commitment through joint solutions for every size of organization, delivered quickly, cost-effectively and with minimal risk. The IBMand SAP contribution to making businesses run smarter might take the form of streamlined business processes supported by high-performance enterprise applications and systems. It could be help in executing a mobile strategy to access information and SAP systems from the field, transforming the nature of how enterprise computing generates value for the enterprise. Or, it might be a fresh combination of analytic power and existing enterprise data to drive performance and good decision making like never before. SAP knows how to build advanced business processes and has the leading software to enable them. IBMhas a deep understanding of business innovation, breakthrough technology, transformation, strategy and what it takes for organizations to be successful in a shifting environment. IBMalso helps make the ownership of SAP solutions easier with offerings from IBMGlobal Financing. Highly competitive rates and flexible terms can accelerate the break-even point for the whole solutionconsulting services, software and hardware from IBMand non-IBMIT suppliers alike.

IBMand SAP: Innovate. Transform. Lead.

We could run the eight largest SAP customers today on the [100 TB SAP HANA proof-ofconcept] server. We asked IBM: Can you build such a computer? And they said yes. Can you ship such a computer? And they said yes. And can it be a decent price? And they said yes.
Hasso Plattner, SAP founder

Tuning the enterprise for todays needs

CxOs see new opportunities in todays data-rich, collaborative environment. They believe technology can enable deeper insight and enhance collaboration. Its about being more responsive with the right tools and information, whether theyre in a traditional office setting or out in the field.

I do not see why anyone running SAP would use anything other than IBMDB2 as its database engine.
Tom DeJuneas, IT Team Manager, Coca-Cola Bottling Co. Consolidated

A business that runs smarter can seize those opportunities by building new capabilities, using the robust SAP and IBM enterprise platform as the foundation for extended solutions based on deep industry knowledge. Decades of experience have been captured as best practicesdetailed development roadmaps and reference architectures for a number of industries. This can give IBM and SAP clients a faster start, thanks to preconfigured and optimized application suites and solution infrastructure. Our combined portfolio can span a wide array of business management activities from traditional ERP applications to customer and supplier relationships, contract lifecycles, transportation, warehousing and beyond. Many of our solutions are also available as cloud-based services, simplifying deployment and reducing the need for capital investment.

IBMand SAP: Innovate. Transform. Lead.

IBMDB2: A leading database, tuned for SAP IBMDB2, a key development platform for both IBMand SAP, is built from the ground up for high performance and strong value. It is the database of choice for more than 10,000 SAP customers worldwide. Delivering higher value at lower cost, IBMDB2 provides: Over 40 product features specifically built for SAP

Lower costs, with license pricing at 8 percent of SAP Application Value versus 15 percent for Oracle.2 Storage space savings of up to 65 percent3 Infrastructure cost savings of 37 percent compared to Oracle4

Plugging in to the power of analytics

SAP HANA: Scaling to stay ahead of the data explosion Powerful analytics platforms can best deliver lasting value if they can keep up with growing demand. To find out if SAP HANA running on IBMsystems is up to the task, IBMand SAP teamed to build a proof-of-concept to demonstrate scalability and reliability. In less than 30 days, the team put together a highly available, reliable system able to hold 100 terabytes of data in main memory simultaneouslythe largest SAP HANA implementation to date.

Every day, businesses gather valuable input on everything from customers to key performance indicators. Through real-time analytics, an organization can know the answers to critical questions before the competition and understand not only what is happening, but whyand collaborate to act faster, with greater confidence. This business differentiator is often out of reach because of an inability to handle enormous amounts of data quickly and efficiently. The SAP HANA platform helps eliminate this barrier with a hardware-software appliance. The benefit is nearimmediate insight, unhindered by relatively slow hardware. This ability to transparently leverage information keeps the focus where it should beon running the business. SAP HANA and SAP Business Suite that runs on it uses the speed of powerful IBMhardware to allow queries of billions of records with a response time well under a minute. SAP HANA enables data to be accessed, explored, modeled and analyzed in real time, without impacting existing applications or systems. That makes using information and insight to run the business smarter not only possible but also practical. IBMalso helps keep the vital enterprise data used by SAP HANA more readily available. The IBMGeneral Parallel File System (GPFS) provides optimal performance, virtually unlimited scaling, integrated high availability and disaster recovery features. This makes it the preferred file system for many of the worlds largest supercomputing implementations as well as performance-intensive applications like SAP HANA. IBMDB2 is also SAP-optimized to replicate data into SAP HANA for faster analysis of critical information.

IBMand SAP: Innovate. Transform. Lead.

By combining the performance, scalability and cost-effectiveness of IBMinfrastructure with SAP software in one optimized offering, SAP HANA represents another example of the value that our collaborative solution development brings to businesses. The SAP HANA appliance on industry-leading IBMhardware can be easily and seamlessly added to any SAP implementation to deliver a fast return on investment. To help SAP HANA deliver on the promise of greater insight, IBMoffers dedicated consulting services for SAP analytics focused on solving real-world business problems. These services help maximize the use of business intelligence by applying it in new and innovative ways.

SAP HANA on IBMinfrastructure sped data query execution sevenfold for Usha International Limited.

The wave of the future: simple, cloud-based, collaborative and mobile

IBMPureSystems: Bringing simple IT to SAP clients IBMmakes enterprise computing simpler for SAP users through the IBMPureSystems family of expert integrated systems. Its a new approach in business computing servers that come fully optimized, with built-in management capabilities and operating environments. The outcome: a much faster, simpler path to value. IBMPureSystems are certified for SAP and can boost productivity through combined management of infrastructure and applications. The SAP NetWeaver Landscape Virtualization Manager (LVM) is the administrative interface for the SAP application environment. It blends seamlessly with the IBMPureSystems toolset, giving you single pane of glass management of both IT and applications from a simple, unified console.

Through our discussions with business leaders, weve learned a great deal about what they need. They require the ability to adapt to changing business models like a more mobile workforce. Information generated and delivered at the speed of thought to improve insight. Close connections to customers and partners to promote collaboration. These are what lie beneath the shared agenda of CxOs. IBMand SAP are responding, helping clients boost productivity and collaboration by placing enterprise functionality and information anywhere it needs to be. Were doing it in a way that simplifies, rather than complicates, enterprise computing.

Using the cloud to enhance flexibility

Cloud computing can improve everything from enterprise data storage and access to service delivery and application development. Its a key part of a new, scalable and collaborative IT landscape, which is why business and technology executives are making cloud computing part of their immediate plans. For many, cloud is an ideal path to achieve enterprise goals without heavy capital investment. Despite the benefits of cloud computing, many businesses are concerned about the impact on operations and information security. As an SAP Certified cloud provider, IBMdelivers SAP applications tuned for faster provisioning, greater flexibility, improved service delivery and quality, with lower risk of data compromise. IBMand SAP solutions can also capitalize on the comprehensive IBMportfolio of cloud computing offerings to provide integrated and seamless management across architectures and all delivery models, and for both large & mid-size organizations.

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Supporting the move to mobility

Mobility and pervasive collaboration represents an important change in the way organizations run. Rather than coming from the top down, it is being led by end users. Employees are bringing personal devices from home and finding ways to use them at work. This represents a rare chance to dramatically improve productivity and agility, if the organization can find a way to securely support and integrate mobile devices and collaborative processes into the business. The combination of IBMinfrastructure technology and SAP NetWeaver Gateway is helping to build a critical link from enterprise systems to mobile and collaboration platforms. Enabling direct access to SAP applications from the field marks a fundamental shift in the way they are used to generate business value, spreading both information and the ability to act on it across the value chain, inside and outside the enterprise.

We achieved the exact same performance on SAP using only half of the compute and memory resources of the legacy solution.
 Paulette Scheffer, Senior Director of Core Infrastructure and Service Management, Adobe Systems.

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Mid-sized businesses: Unique needs demand dedicated solutions

Mid-market companies, like larger organizations, are looking to technology for everything from mobile workforce enablement to more effective marketing. However, without large IT staffs or budgets, they need the ability to leverage information and transform the business using technology that is affordable and easy to own. Thats the purpose of the IBMExpress portfolio. IBMExpress offerings are qualified SAP Business All-in-One solutions designed specifically to bring the value of SAP enterprise applications and data-driven insight to mid-sized businesses. They take preconfigured IBMinfrastructure and SAP software and combine them with industry best practices. The result is simplified, economical access to SAP functionality that makes it easier for organizations to focus on using information to run the business smarter. IBMExpress solutions also build on the added expertise of SAP specialists within the IBMBusiness Partner ecosystem, as well as experts within IBMGlobal Business Services. Express offerings are available as services on the IBMSmartCloud with pay-asyou-go delivery model. This plan allows payments for SAP Business All-In-One solutions to be made quarterly, on a three-, four- or five-year schedule, to help ease cash flow management and speed time to value.

12 IBMand SAP: Innovate. Transform. Lead.

IBMGlobal Business Services: Deeper knowledge, better outcomes

CxOs see technology-enabled business innovation as vital to their future, but they know that its not an off the shelf endeavor. Whether the aim is to generate insight from big data, enable enterprise collaboration from any location or improve core enterprise business processes, getting the right SAP solution in place is essential. That takes intimate knowledge of SAP offerings along with deep technology expertise, global business transformation experience and extensive industry knowledge.

In the past, establishing a business process for a new product could take up to a year. Now we are able to innovate, validate and action new offerings quickly, helping us enter new markets more rapidly and cost effectively than before and also thanks SAP and IBM.
Maurice Koot, Chief Operating Officer and Chief Financial Officer, ABN AMRO Lease

IBMexperts know SAP applications inside and outfrom the core enterprise application platform and database to enhanced capabilities like business analytics. That allows IBMto design, build and manage the SAP solution best suited to the clients needs. As one of the worlds leading SAP service providers with a presence in 160 countries, IBMGlobal Business Services has that knowledge and more. With consistent delivery worldwide and an unmatched ability to manage SAP initiatives, IBMGlobal Business Services works with clients to integrate virtually all of their business and IT operationswherever they may befor a consistent view across the organization.

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Hubs for IBMand SAP expertise: Delivering knowledge and business results

The strong alliance between SAP and IBM is demonstrated at over 35 dedicated facilities for collaborative development, education, solution delivery and innovation. The IBM SAP International Competence Center (ISICC), located near SAP headquarters in Walldorf, Germany, focuses on infrastructure and technical enablement. The ISICC provides: Customer executive briefings and technical expert workshops SAP-specific technical enablement activities for customers and business partners

Customer assistance with sizing their SAP application landscape and infrastructure

Complementing the ISICC is a worldwide network of IBM Client Centers, many featuring a Lab for SAP Solutions. At the IBM Client Center Lab for SAP Solutions, customers explore new ways of thinking about, working with and managing information to bring new innovations to their business. The lab offers on-site, remote and mobile access to the latest technologies, development tools, research labs and technical expertiseall powered by the IBM cloud. It uses IBM Research and services capabilities to develop innovative solutions. The IBMClient Center Lab for SAP Solutions focuses on: Developing cutting edge solutions leveraging the latest technology and deep industry/functional expertise

Show-casing real-world industry use cases to accelerate understanding of business value success Defining customized adoption road maps together with clients to help ensure success

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Experience as rich as our history

Cooperative dedication is what makes the IBMand SAP alliance so valuable to our clients worldwide. Leading industry analysts like Gartner and PAC consistently recognize us for the strength of our relationship.5,6 Our alliance is a sustained investment that reflects a longstanding commitment to target business leaders top-of-mind issuesa promise on which we have consistently delivered for over 40 years. Weve stood beside our customers at every stage of the technology revolution, from the beginnings of enterprise computing to the incredible environment of todaya landscape of knowledge, connectivity and pervasive information unimagined when we first joined forces. As alliance partners, IBMand SAP have seen first-hand the power of technology to transform the world and make businesses not only more efficient, but smarter and better. Continuing that evolution through insight and collaboration has been a long-term goal of both companiesa motivation that today is shared by our clients worldwide. To learn more about how the IBMand SAP alliance can help you excel in a world where information and collaboration is the currency of success, contact: The IBMSAP International Competence Center Altrottstrasse 31 D-69190 Walldorf Germany Email: ISICC@de.ibm.com Phone: +49 6227 731099 You can also visit our alliance website at: ibm-sap.com

15 IBMand SAP: Innovate. Transform. Lead.

 Copyright IBMCorporation 2013 IBMCorporation New Orchard Road Armonk, NY 10504 U.S.A. Produced in the United States of America April 2013

2013 by SAP AG All rights reserved. SAP AG Dietmar-Hopp-Allee 16 D-69190 Walldorf Germany

SAP, SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks IBM, the IBMlogo, ibm.com, DB2, and Global Business or registered trademarks of SAP AG in Germany and in Services are trademarks or registered trademarks several other countries all over the world. All other product of International Business Machines Corporation in the and service names mentioned are the trademarks of their United States, other countries, or both. If these and other respective companies. Data contained in this document IBMtrademarked terms are marked on their first occurrence serves informational purposes only. National product in this information with a trademark symbol ( or ), specifications may vary. these symbols indicate U.S. registered or common law These materials are subject to change without notice. trademarks owned by IBMat the time this information was These materials are provided by SAP AG and its affiliated published. Such trademarks may also be registered or companies (SAP Group) for informational purposes common law trademarks in other countries. A current list of only, without representation or warranty of any kind, and IBMtrademarks is available on the web at Copyright and SAP Group shall not be liable for errors or omissions with trademark information at ibm.com/legal/copytrade.shtml respect to the materials. The only warranties for SAP Group Other company, product, or service names may be products and services are those that are set forth in the trademarks or service marks of others. express warranty statements accompanying such products and services, if any. Nothing herein should be construed as THE INFORMATION IN THIS DOCUMENT IS PROVIDED constituting an additional warranty. AS IS WITHOUT ANY WARRANTY, EXPRESS OR 1 IMPLIED, INCLUDING WITHOUT ANY WARRANTIES Forrester Research, Inc. The Forrester Wave: SAP OF MERCHANTABILITY, FITNESS FOR A PARTICULAR Service Providers, Q2 11. April 2011. The Forrester Wave PURPOSE AND ANY WARRANTY OR CONDITION OF is copyrighted by Forrester Research, Inc. Forrester and NON-INFRINGEMENT. IBMproducts are warranted Forrester Wave are trademarks of Forrester Research, according to the terms and conditions of the agreements Inc. The Forrester Wave is a graphical representation of under which they are provided. Forresters call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.
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Performance claims source: Value Proposition for IBMDB2 9.7: Cost/Benefit Case for SAP Enterprise Migrations. International Technology Group. December 2011. ibid. ibid. Magic Quadrant for SAP Application Service Providers, EuropeGilbert van der Heiden, Khalada De Souza & Christopher Ambrose Dec 14th, 2011 G00217466. The Magic Quadrant is copyrighted 2011 by Gartner, Inc. and is reused with permission. PAC RADAR Report Leading Providers of SAP Hosting in Germany 2011/2012, December 2011

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