Michelle

Matthews
576 6 Avenue, Apt #6 Brooklyn, NY 11215 Phone: 347-852-8466 E-Mail: mmatthews85@gmail.com http://michellematthews.sqsp.com (Portfolio) http://www.linkedin.com/in/mmatthewsnyc
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Clients
Purina Dog Chow, Power Bar, Hanes, Champion, Kiehls, Buitoni, Toyota, FedEx Office, WebMD, Pfizer, Zumba, Bausch & Lomb, Novartis, GlaxoSmithKline, Roche, Bristol-Myers Squibb

Skill Set
Site Maps, Wireframes, Content Analysis, User Stories, Personas, Information Architecture, Creative Briefs, Mobile User Experience, Use Cases, Interaction Design, A/B Testing, Pitching, Editing, Writing, Adobe Suite, Visio, Omnigraffle, Social Media, Keynote

Experience
User Experience Designer / Content Strategist Night Agency July 2012 Present

Participation in the product definition and conceptualization process as a member of the creative team Work with project stakeholders to make sure that the experience and architecture reflects the customers needs and is aligned with the business goals Deeply understand the clients users and potential users and effectively communicates this understanding through the creation of personas and use cases Creation of information design and navigation systems for a broad spectrum of digital projects including websites, content management systems, mobile applications, Facebook applications, and more Preparing and presenting design recommendations based on business goals, user research and IA principles Brainstorm content and themes for content calendars that are aligned with client goals, brand voice and community behavior, most notably on social networks such as Facebook and Tumblr Develop a knowledge of digital trends that will directly affect clients and digital programs Interpreting briefs to develop creative ideas and concepts in partnership with the art director Writing clear, persuasive copy and developing timely content, content plans and calendars Provide content and user experience expertise in client pitches

User Experience Designer Curious Brain

April 2012 July 2012

Created wireframes and workflows for FedEx Offices native mobile application and for various WebMD mobile applications across multiple platforms (iOS, Android, Blackberry) under an agile, iterative process Designed optimal, innovative functionality and usability Worked closely with account management and creative direction on strategizing over the apps brand and copystyle

Information Architect, Freelance Euro RSCG Life/Health4Brands

January 2012 June 2012

Created wireframes, sitemaps, content outlines, personas, and workflows for websites, mobile sites and native mobile applications Consulted with the project managers and development team to ensure functional usability

Information Architect, Special Projects DCG Arts

January 2009 December 2011

Assisted with the creation and pitching of sitemaps and wireframes over multiple platforms including web, mobile apps, iPad and Facebook for consumer products and goods Performed content audits

Technical Writer and Service Journalist Demand Media

February 2010 August 2011

Wrote and edited hundreds of how-tos and user guides for online publications such as eHow and Livestrong Created instructional copy on topics such as utilizing technology (social media, applications) and navigating public services (Medicare and Medicaid)

Education Associate Medicare Rights Center, Americorps*VISTA

June 2009 June 2010

Researched and wrote about programs that help people with Medicare for both in-house and national publications Spearheaded efforts to rework educational materials to improve health literacy and readability Worked with development team to relaunch the consumer education site, MedicareInteractive.org Assisted with the launch of the social media presence of the organization

Education
New York University, Silver School of Social Work, M.S.W. 2012
Completed course work on social theory, psychology and social justice

University at Buffalo, The State University of New York, B.A.

Summa Cum Laude, Phi Beta Kappa Major: Gender Studies and English

2009