1.

A very good day I bid to Mr/Madam speaker, wise adjudicators, precise timekeepers, my worthy opponents, fellow comrades and member of the house. I stand here as the Prime Minister to convince all of you that we the government stand firm to our motion that is this house believes that advertisements aimed at children should be banned on television. My worthy opponents, ladies and gentlemen, as the Prime Minister, I would like to commence this session of the debate by defining the meaning of keywords that make up our motion today. 2. According to the 7th Edition of the Oxford Advanced Learners Dictionary, the word advertisements means a notice, picture or film telling people about a product or service. The phrase aimed at convey the meaning of to do something that is intended to influence a particular person or group. The word children means young human beings who are not yet an adult with emphasis on toddlers to teenagers. Next the phrase should be means right or appropriate. Meanwhile the word banned means to decide or say officially that something is not allowed or prohibited. And lastly, the word television means a piece of electrical equipment with a screen on which we can watch programmes with moving pictures and sounds. 3. Thus, ladies and gentlemen, the parameter of our definition for todays motion is to not allow or ban promotion or advertising of products or services through television which has the sole intention of influencing children from toddlers to teenagers. Hence, we the government strongly agree to the motion that is, this house believes that advertisements aimed at children should be banned on television. 4. Allow me to introduce the roles of my team members. I, as the Prime Minister would present to you an analysis of my argument that entails you with solid conviction on the negative influence of misleading information of advertisements on television which leads children to be brand conscious and materialistic. My first minister on the other hand will rebut the first point and further substantiate our arguments by touching on two strong issues mainly an health problems and negative social affects due to advertisements aimed at children on television. My second minister, ladies and gentlemen will then proceed to uphold our stand for this debate by refuting all the opposition arguments, thus demolishing misleading notions of the opposition. There by, concluding that you, ladies and gentlemen must support the governments bench by the end of this debate.

5. Allow me to enlighten all of you with my first argument on the negative influence of misleading information of advertisements aimed at children on television. The younger a child is the more he or she can be manipulated or prodded in a certain buying direction. Misleading information advertised on television may lead children to be brand conscious and materialistic. This can be habit forming and lead to bad habit in the future. While it may benefit the economy but it simply creates immoral and spoiled children. Children represent an important demographic to marketers because in addition to their own purchasing power (which is considerable) they influence their parents buying decision and are the adult consumers in the future. They are vulnerable to advertising because they are less able than adults to fully understand its persuasive techniques and to therefore judge it critically. In addition, parents today are willing to buy more for their children because trends such as smaller family size, dual incomes and postponing having children until later in life mean that families have more disposable income. As well, quilt can play a role in spending decision as time- stressed parents substitute material goods for time spent with their kids. 6. What more, there is a relationship between advertisements and false consciousness. Nowadays we can see that the purpose of advertisements is to sell the product which people do not 'neccessarily' to have. However, producers of advertisements artfully make people think 'I should buy that one', by watching the advertisement. For example, Barbie doll commercials taught cultural expectations to girls. Barbie was (and is) thin, beautiful, sociable, affluent, and heterosexual, reflecting conventional American notions of femininity. The commercials invite girl viewers to think of themselves as Barbie. Few children in real life look much like Barbie. Critics have noted that the comparisons girls make between themselves and Barbie are only the beginning of a series of invidious comparisons that will continue throughout life, as women compare themselves to advertisings imagery of women and femininity. With this, we can see clearly that advertisements have a really great influence on nave children. 7. Marketers plant seed of brand recognition in very young children on television advertisements, in the hopes that the seeds will grow into lifetime relationships. This approached seems to be showing results as we can see many children nowadays are very brand conscious and materialistic. It causes children to be influenced easily to wanting to buy the particular product as they just buy or force their parents to buy just because other children are having it or because their sports idol using it. Moreover, many of these advertisements claim you need this item or it will make you cool. Children bombarded with such materialistic ideas at such a young age are more pressure as well as falling victim to hoarding which is an incredibly destructive disease.

As we all know, the future generation will be in serious trouble if they are to place too much emphasis on branded items and being materialistic. As the question for materialistic things can lead children to crimes such as stealing, criminal breach of trust, betting, selling illegal drugs and cheating so that they can fulfill their desire for a luxurious life. 8. We should put a stop to this trend by banning advertisements aimed at children on television which manipulate children. A civilized society should require advertisers to sell to parents, not to children. When children are learning about cost of material things, and about managing small quantities of money, they should be free to do so without the pressures put on them by television advertisements. Thus, allow me to make our stand clear in agreeing to todays motion that is this house believes that advertisements aimed at children should be banned on television. With that, I rest my case.