UNIVERSITY OF MUMBAI

RESEARCH REPORT ON

TO STUDY THE GROWING TREND & USAGE OF MOBILE PHONES IN URBAN INDIA

SUBJECT

RESEARCH METHODOLOGY

MAHATMA EDUCATION SOCIETYS

PILLAIS INSTITUTE OF MANAGEMENT STUDIES & RESEARCH

NEW PANVEL

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GROUP NO 3 MEMBERS

SONY JOHN (79) ANITH SAMMADAR (105) JAYESH BONDE () SIDDHESH SATAM (104) MAYUR DHAKATE (70) SHAZIA SAYYED () ANJEYA SANTOSH (63) SALMAN SHAIKH () SAURABH ANGLEKAR () SUNNY JEET SINGH (112) BRIJESH JAISWAL (76) NAVJYOT KAUR ()

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INDEX

SR. NO.
1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

TOPIC
INTRODUCTION RESEARCH METHODOLOGY OBJECTIVES LITERATURE REVIEW DATA ANALYSIS & INTERPRETATION CHI SQAURE ANALYSIS FINDINGS CONCLUSION ANNEXURES REFERENCES

PAGE NO
4 5 6 7-8 9-25 26-28 29-30 31 32-34 35

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CHAPTER 1 INTRODUCTION

This research project deals with an attempt to understand the consumer base perception towards mobile phones in urban India. This research report shows the dvelpoment and dynamic growth of the mobile phone industry in the present market due to which their has been a shift in the minds of the consumers regarding the phones.

This research project offers details regarding the changing trends among the consumers and the usage differntiality among the consumers towards the mobile phones. This research report deals especially with the behaviour of the end consumers and what they hav their view point regarding the chanding trend within the society.

India is a growing market touching the world standars in the mobile phone industry; thus with the advent of latest technologies and cheap pricing of the competitive products, the viability of the usage of different brands of mobile phones are becoming a common scenario.

Therefore in this study; analysis has been made to judge the changing environment towards the mobile phones by the consumers in the urban India and their growing trend regarding the same.

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CHAPTER 2 RESEARCH METHODOLOGY

For this research project, we have decided to use the Secondary Data Collection method. Thus we referred to various websites, books and the journals of the companies of the different mobile companies for collecting the information regarding the project.

Also a survey has been done wherein the Questionnaire Method has been used to study the perception of the respondents. The survey of the respondents was made on Simple Random Method. For the survey we took questionnaires filled from 100 Respondents and carried on with our study.

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CHAPTER 3 OBJECTIVES OF THE STUDY

To study the growing trend and the usage of mobile phones in urban India

SUB OBJECTIVES OF THE STUDY

To study the purchasing behaviour of the consumers.

To check the awareness about growing technology among the consumers.

To check the frequency of buying new mobile over a period of time by the consumers.

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CHAPTER 4 LITERATURE REVIEW

This study explored the growing use of mobile phones among urban India. The main objective of the study was to examine the growing trend and usage of mobile phones in urban areas. The qualitative analysis of the data showed that people in city used cell phones for a variety of communication, news and entertainment needs. Various factors influence the use of mobile that is the purchasing power ,price range , variety etc.

This research describes the conceptual framework and the theoretical approaches used in this dissertation to gain an insight into the mobile phone usage behavior of urban people in India.

This section also provides a review of literature of academic studies related to mobile phone usage among people. The growing popularity of mobile phones across the World and has been a topic of interest among academic researchers. In addition to academic journals that provide access to such studies, there are several anthologies and book length studies on the subject in recent years.

In Thumb Culture, Glotz, Bertschi and Locke (2005) compiled studies conducted in different countries to investigate the impact of mobile phones on users life and on society as a whole. Goggin (2006) conducted a book length study titled, Cell Phone Culture, in which he examined the cultural and social shaping of mobile phones using an inter-disciplinary approach.

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Most recently, Katz (2008) edited a volume titled Mobile Communication Studies to understand the social consequences of mobile technology across the world.

Further studies on mobile phones have looked at two different aspects of technology one related to their adoption and another related to their use.The researchers examining the use of mobile phones are mainly concerned about the individual and social reasons impacting their use and the individual and social consequences of their use. Since this dissertation is mainly concerned with the use of mobile phones, only those studies have been chosen for discussion here that provide information about the use of mobile phones by people.

the studies that investigated the use of mobile phones as communication technology are presented. These studies have been organized by the cities in which they were conducted. Therefore, although these studies may look at different issues, it is thought that organizing them by cities gives a clear picture of cell phone use within a particular city.

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CHAPTER 5 DATA ANALYSIS & DATA INTERPRETATION

Q1) CLASSIFICATION OF THE RESPONDENTS ACCORDING TO THEIR FAMILY ANNUAL INCOME? BELOW Rs. 3lakhs 1% 3lakhs 5lakhs 9% 5lakhs 10lakhs 70 % ABOVE 10lakhs 20%

ANNUAL FAMILY INCOME

1% below 3laks 20% above 10lakhs 9% 3lakhs - 5lakhs

70% 5lakhs - 10lakhs

THIS STATES THAT OUT OF THE TOTAL RESPONDENTS, ONLY 1% WERE BELONGING TO BELOW 3LAKH CATEGORY, 70% WERE HAVING ANNUAL INCOME OF 5LAKHS-10LAKHS, WHEREAS 9% WERE BETWEEN 3LAKHS-5LAKHS AND 20% WERE OF ABOVE 10LAKHS CATEGORY OF ANNUAL FAMILY INCOME. Page | 9

Q2) CLASSIFICATION OF THE RESPONDENTS ACCORDING TO THE NUMBER OF MOBILE PHONES IN THE FAMILY? 1-2 10% 3-4 30% MORE THAN 4 60%

NUMBER OF MOBILES IN THE FAMILY

80% 60% 40% 20% 0% 1 - 2 phones 3-4 phones
30% 10% 60%

more than 4 phones

THIS DENOTES THAT OUT OF THE TOTAL RESPONDENTS, 60% USE MORE THAN 4 MOBILE PHONES, 30% USE BETWEEN 3 TO 4 AND REMAINING USE 1 TO 2 PHONES AT A TIME.

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Q3) CLASSIFICATION OF THE RESPONDENTS ACCORDING TO THEIR OCCUPATION? STUDENT 20% SERVICE 40% BUSINESS 9% HOME MAKER 20% RETIRED 11%

OCCUPATION OF THE RESPONDENTS

11%

STUDENT

20%
SERVICE

20%

BUSINESS HOME MAKER

9% 40%
RETIRED

THE ABOVE STATISTICS SHOWS THAT FROM TOTAL OF THE RESPONDENTS 9% WERE BUSINESSMEN, 11% WERE STUDENTS, 20% WERE RETIRED AND HOMEMAKER AND REMAINING 40% WERE DOING SERVICE.

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Q4) CLASSIFICATION OF THE RESPONDENTS ACCORDING TO THE MOBILE PHONE THEY OWN? NOKIA 30% SAMSUNG 20% HTC 10% OTHERS 40%

PHONES OWNED BY THE RESPONDENTS

40% 30% 20% 10% 0%
30% 20% 10% 40%

NOKIA

SAMSUNG

HTC

OTHERS

FROM THE ABOVE DIAGRAM IT CAN BE STATED AS FROM ALL THE RESPONDENTS 10% USE HTC MOBILE PHONES, 20% USE SAMSUNG, 30% USE NOKIA AND 40% USE MOBILE PHONES OF OTHER COMPANIES WHICH INCLUDES MICROMAX, BB, SONY ERICSON,ETC.

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Q5) CLASSIFICATION OF THE RESPONDENTS ACCORDING TO THE FACTORS THAT INFLUENCED THEM TO BUY THE ABOVE MENTIONED BRAND? PHYSICAL BODY DESIGN 20% UPGRADING TECHNOLOGY 40% BRAND AMBASSADOR 10% MARKET POPULARITY 20% OTHERS 10%

FACTORS INFLUENCING THE RESPONDENTS TO BUY THE BRAND

OTHERS MARKET POPULARITY BRAND AMBASSADOR UPGRADING TECHNOLOGY PHYSICAL BODY DESIGN 0% 10% 20%
20% 10% 40% 10% 20%

30%

40%

FROM ABOVE PERCENTAGES IT CAN BE INFERRED THAT FROM ALL OF THE ABOVE INFLUENCING FACTORS UPGRADED TECHNOLOGY INFLUNCES MOST OF THE CONSUMERS WHICH IS 40%. IN THE REST OF THE FACTORS MARKET POPULARITY AND PHYICAL BODY DESIGN INFLUNCES 20%.THE BRAND OF A PARTICULAR MOBILE INFLUNCES 10% CONSUMERS AND REMAINING 10% ARE INFLUENCED BY OHER FACTORS.

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Q6) CLASSIFICATION OF THE RESPONDENTS ACCORDING TO THE PURPOSE OF BUYING A PHONE? PERSONAL USE 65% PROFESSIONAL USE 15% GIFTING PURPOSE 5% TIME SAVING 5% OTHERS 10%

PURPOSE OF RESPONDENTS FOR USING A MOBILE PHONE

5% TIME SAVING 5%
GIFTING PURPOSE

10% OTHERS

15% PROFESSION USE

65% PERSONAL USE

FROM THE ABOVE DIAGRAM IT CAN BE CONCLUDED THAT 65% RESPONDENTS USE THE MOBILE FOR PERSONAL PURPOSE, 15% USE FOR PROFESSIONAL PURPOSE, 10% AND 5% FOR TIME SAVING AND OTHER PURPOSES RESPECTIVELY AND THE REMAINING FOR GIFTING TO SOMEBODY.

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Q7) CLASSIFICATION OF THE RESPONDENTS ACCORDING TO THE AGE SINCE THEY STARTED USING A MOBILE PHONE? 10yrs 15yrs 30% 16yrs 20yrs 40% 21yrs 25yrs 20% 26yrs 30yrs 5% Above 30yrs 5%

AGE AT WHICH RESPONDENTS STARTED USING THEIR MOBILES

40% 30% 20% 10% 0%
10yrs 16yrs 21yrs 15yrs 20yrs 25yrs
5% 5% 30% 20% 40%

26yrs 30yrs

Above 30yrs

FROM THE ABOVE BAR DIAGRAM IT CAN BE SAID THAT 40% RESPONDENTS STARTED USING THE MOBILE PHONES FROM THE AGE BETWEEN 16-20 YEARS, 30% BETWEEN 10-15 YEARS, 20% BETWEEN 21-25 YEARES, 5% BETWEEN 26-30 YEARS AND THE REMAINING STARTED USING MOBILE PHONES FROM THE AGE ABOVE 30 YEARS.

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Q8) CLASSIFICATION OF THE RESPONDENTS ACCORDING TO THE FREQUENCY OF CHANGING HANDSETS? 1yrs 2yrs 50% 3yrs 4yrs 30% More than 4yrs 20%

FREQUENCY OF CHANGING HANDSETS OF THE RESPONDENTS

More than 4yrs
20%

3yrs 4yrs

30%

1yrs 2yrs
50%

0%

10%

20%

30%

40%

50%

THE ABOVE ANALYSIS SHOWS THAT AMONG TOTAL RESPONDENTS 50% CHANGE THEIR MOBILE PHONES WITHIN 1 TO 2 YEARS, 30% CHANGE THEIR MOBILE PHONES WITHIN 3 TO 4 YEARS AND REMAINING USE THEIR PHONES FOR ATLEAST 4 YEARS.

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Q9) CLASSIFICATION OF THE RESPONDENTS ACCORDING TO THEIR OWN PURPOSE OF USING A PHONE? CALLS 6% GAMING 7% CAMERA 4% MESSAGING 8% STYLE STATEMENT 5% ALL OF THE ABOVE 70%

RESPONDENTS OWN PURPOSE OF USING THEIR PHONES

6% CALLS 7% GAMING 4% CAMERA 8% MESSAGING 5% STYLE STATEMENT

70% ALL OF THE OPTIONS

THE ABOVE DIAGRAM INDICATES THAT 6% RESPONDENTS USE THEIR MOBILE PHONES ONLY FOR MAKING CALLS, 7% FOR GAMES AND APPLICATIONS, 4% FOR CAMERA, 8% FOR MESSAGING, 5% FOR STYLE AND THE REMAINING 70% FOR ALL OF THE ABOVE PURPOSES.

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Q10) CLASSIFICATION OF THE RESPONDENTS ACCORDING TO THE PRICE RANGE THEY LOOK FOR BUYING A PHONE? LESS THAN Rs.5000 10% Rs.5001 Rs.10000 40% Rs.10001 Rs.15000 30% Rs.15001 Rs.20000 10% ABOVE 20000 10%

RANGE THE RESPONDENTS LOOK WHILE PURCHASING A PHONE

40% 30% 20% 10% 0% LESS THAN Rs.5000 Rs.5001 Rs.10000 Rs.10001 Rs.15000 Rs.15001 Rs.20000
10% 10% 40% 30%

THE ABOVE STATISTICS DENOTES THAT 40% OF ALL OF THE RESPONDENTS GO FOR BUYING PHONES IN THE RANGE OF Rs.500110000, 30% IN THE RANGE OF Rs.10001-15000, 10% IN THE RANGE OF Rs.15001-20000 AND THE REMAINING FOR LESS THAN Rs.5000.

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Q11) CLASSIFICATION OF THE RESPONDENTS ACCORDING TO THE MONTHLY EXPENDITURE ON THE MOBILE PHONE? Rs.100 Rs.500 65% Rs.501 Rs.1000 20% Rs.1001 Rs.2000 10% ABOVE Rs.2000 5%

AVERAGE MONTHLY EXPENDITURE ON MOBILE PHONES

ABOVE Rs.2000 Rs.1001 Rs.2000 Rs.501 Rs.1000 Rs.100 Rs.500 0%

5% 10% 20% 65%

10%

20%

30%

40%

50%

60%

70%

WITH THE ABOVE DIAGRAM IT CAN BE STATED THAT 5% OF THE TOTAL RESPONDENTS SPEND MORE THAN Rs.2000 FOR RECHARGING, 20% SPEND BETWEEN Rs.501-1000, and 10% SPEND BETWEEN Rs.1001-2000 AND THE REMAINING 65% SPEND Rs.100-500.

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Q12) CLASSIFICATION OF THE RESPONDENTS ACCORDING TO THE AVERAGE TIME SPENT ON THE MOBILES? LESS THAN 1hr 5% LESS THAN 2hrs 10% LESS THAN 3hrs 20% LESS THAN 4hrs 20% MORE THAN 4hrs 45%

AVERAGE TIME OF THE RESPONDENTS SPENT ON THE MOBILES

60% 40% 20% 0%

5%

10%

20%

45% 20%

less than less than 1hr 2hrs

less than 3hrs

less than 4hrs

more than 4hrs

BY OBSERVING THE ABOVE DIAGRAM IT CAN BE STATED THAT FROM ALL OF THE RESPONDENTS WHO WERE QUESTIONED 5% USUALLY SPEND THEIR TIME ON THE MOBILE PHONES FOR LESS THAN 1 HOUR, 10% FOR LESS THAN 2 HOURS, 20% FOR LESS THAN 3 HOURS, OTHER 20% FOR LESS THAN 4 HOURS AND REMAINING 45% FOR MORE THAN 4 HOURS.

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Q13) CLASSIFICATION OF THE RESPONDENTS ACCORDING TO THE KNOWLEDGE OF LATEST VERSIONS OF THE OPERATING SYSTEMS? YES 80% NO 20%

KNOWLEDGE ABOUT THE LATEST VERSIONS OF OPERATING SYSTEMS

80% YES

20% NO

BY LOOKING TO THE ABOVE DIAGRAM IT CAN BE IMMEDIATELY SAID THAT 80% OF THE TOTAL RESPONDENTS SELECT THEIR MOBILE PHONES AFTER GETTING IDEAS ABOUT LATEST VERSIONS OF OPERTING SYSTEMS SUCH AS ANDROID, SYMBIAN.

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Q14) CLASSIFICATION OF THE RESPONDENTS ACCORDING TO THE SOURCE OF UPDATATION OF THE KNOWLEDGE ABOUT THE PHONES? TV ADVTS 15% NEWSPAPER 10% FRIENDS 20% INTERNET 5% ALL OF THE ABOVE 60%

AWARENESS OF THE RESPONDENTS ON THE UPADATES OF THE PHONES

70% 60% 50% 40% 30% 20% 10% 0% TV ADVTS NEWSPAPER FRIENDS INTERNET ALL OF THE ABOVE
15% 10% 20% 5% 60%

FROM THE ABOVE DIAGRAM WE CAN GET AN IDEA ABOUT THE SOURCES FROM WHICH THE RESONDENTS KNOW ABOUT THE LATEST UPDATES IN THE MOBILE PHONES SUCH AS 5% OF THE TOTAL RESPONDENTS GET AN IDEA FROM INTERNET, 10% FROM NEWSPAPERS, 15% FROM TV, 20% FROM FRIENDS AND REMAINING FROM ALL OF THE ABOVE SOURCES.

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Q15) CLASSIFICATION OF THE RESPONDENTS ACCORDING TO OWING A LANDLINE CONNECTION? YES 45% NO 55%

RESPONSES ON HOLDING A LANDLINE CONNECTION

45% YES 55% NO

IF YES; THEN CLASSIFICATION OF THE RESPONDENTS AS PER THE REASON THEY HAVE LANDLINE CONNECTION? ADDRESS PROOF 70% CONVENIENCE 10% CONNECTIVITY 5% OTHER 15%

REASON FOR LANDLINE CONNECTION

5% CONNECTIVIY 15% OTHERS

10% CONVENIENCE

70% ADDRESS PROOF

BY OBSERVING THE ABOVE STATISTICS IT CAN BE SAID THAT 45% FROM ALL OF THE RESPONDENTS USE LANDLINE CONNECTION APART FROM THEIR MOBILE PHONES. FROM THESE 45%, 70% RESPONDENTS USE LANDLINE FOR ADDRESS PROOF, 10% FOR CONVENIENCE, 5% FOR CONNECTIVITY AND REST OF 15% FOR OTHER PURPOSES.

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Q16) CLASSIFICATION OF THE RESPONDENTS ACCORDING TO THEIR VIEW ON WHETHER MOBILES ARE REPLACING COMPUTERS & LAPTOPS? STRONGLY AGREE 45% AGREE 30% MAY BE 15% DISAGREE 8% STRONGLY DISAGREE 2%

VIEW ON MOBILES REPLACING COMPUTERS & LAPTOPS

STRONGLY DISAGREE DISAGREE MAY BE AGREE STRONGLY AGREE 0% 10% 20% 30% 40%
2% 8% 15% 30% 45%

50%

BY OBSERVING THE ABOVE DATA IT CAN BE INFERED THAT 45% RESPONDENTS STORNGLY AGREE THAT MOBILE PHONES ARE REPLACING LAPTOPS AND COMPUTERS, 30% AGREED BUT NOT AS MUCH STRONGLY AS ABOVE 45%, 15% ARE DOUBTFUL THAT IT MAY REPLACE, 8% DENIED AND THE REMAINING 2% HAVE STRONGLY DEINED THE SAME.

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Q17) CLASSIFICATION OF THE RESPONDENTS ACCORDING TO THE VIEW ON WHETHER MOBILE PHONES ARE BECOMING BASIC NECESSITY OF TODAYS GENERATION? YES 85% NO 5% MAY BE 10%

RESPONSES ON WHETHER MOBILES ARE BASIC NECESSITY

85%

100%
5% 10%

0% YES NO

MAY BE

THE ABOVE DIAGRAM SHOWS THAT 85% RESPONDENTS ACCEPTED THAT MOBILE PHONE IS THE NECESSITY OF TODAYS GENERATION, 10% WERE NOT SURE AND REMAINING 5% DENIED THE SAME.

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CHAPTER 6 CHI SQAURE TEST

NULL HYPOTHESIS:- The frequency of change of handset is INDEPENDENT of the Knowledge About the latest vesion of mobile.

OBSERVED FREQUENCY
YES NO

1-2 yrs 50 0 50

3-4 yrs 20 10 30

More than 4yrs 10 10 20

TOTAL 80 20 100

EXPECTED FREQUENCY
YES NO

1-2 yrs 40 10 50

3-4 yrs 24 6 30

More than 4yrs 16 4 20

TOTAL 80 20 100

OBSERVED (o) 50 20 10 0 10 10 TOTAL

EXPECTED (e) 40 24 16 10 6 4

(o-e) (o-e)^2 (o-e)^2/e 10 100 2.5 -4 16 0.666666667 -6 36 2.25 -10 100 10 4 16 2.666666667 6 36 9 27.08333333

FORMULA: d.f=(no. of column-1)*(no. of row-1) d.f=2 level of significance=.05 As per table : x^2=5.991 As per Calculation : x^2=27.083 As calculated value of x^2 (27.08333)>Table value (5.991)

CONCLUSION- our hypothesis is wrong which means knowledge about latest version of mobile effects the frequency of change of handset.

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NULL HYPOTHESIS:- Price of the mobile is INDEPENDENT of the income of the user. A INCOME/RANGE <5000 W X Y Z <300000 300000-500000 500000-1000000 1000000< TOTAL 6 6 4 2 18 B 500010000 6 6 4 4 20 C 1000015000 6 6 8 18 38 D 15000< 2 4 8 10 24

TOTAL 20 22 24 24 100

A INCOME/RANGE <5000 W X Y Z <300000 300000-500000 500000-1000000 1000000< TOTAL O AW AX AY AZ BW BX BY BZ CW CX CY CZ Page | 27 6 6 4 2 6 6 4 4 6 6 8 18 3.6 3.96 4.32 6.12 18 E 3.6 4.96 4.32 6.12 4 4.4 4.8 6.8

B 500010000 4 4.4 4.8 6.8 20 O-E 2.4 2.04 -0.32 -4.12 2 1.6 -0.8

C 1000015000 7.6 8.36 9.12 12.92 38

D 15000< 4.8 5.28 5.76 8.16 24

TOTAL 20 22 24 24 100 (O-E)2/E 6 1.0509091 0.0237037 2.7735948 1 0.5818182 0.1333333 1.1529412 0.3368421 0.6662201 0.1375439 1.9973994

(O-E)2 5.76 4.1616 0.1024 16.9744 4 2.56 0.64 7.84 -2.8

7.6 8.36 9.12 12.96

-1.6 -2.36 -1.12 5.08

2.56 5.5696 1.2544 25.8064

DW DX DY DZ TOTAL

2 4 8 10

4.8 5.28 5.76 8.16

-2.8

7.84 1.6384

1.6333333 0.310303 0.8711111 0.414902 14.683955

-1.28 2.24 1.84

5.0176 3.3856

FORMULA: d.f=(no. of column-1)*(no. of row-1) d.f=2 level of significance=.05 As per table : x^2=16.92 As per Calculation : x^2=14.683 As calculated value of x^2 (14.683)<Table value (16.92)

CONCLUSION- our hypothesis is right which means price of the mobile is independent of the income of the user.

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CHAPTER 7 FINDINGS
The majority of the respondents belong to the above Rs.10lakhs annual family income category wherein the least being the below Rs.3lakhs family annual income. Out of the total respondents base least have 1-2phones in the family then being 3-4phones and finally a major share belonging to the more than 4phones per family category. It can interpret that people doing service form the majority of the sample size and Businessman were the least. The research says that majority of the people in the sample size dont use Nokia, HTC, Samsung and Nokia was the second most preferred phone. The maximum numbers of people were influenced by advancement in technology and nobody was found attracted by aesthetics. The outcome was that the majority of users bought a phone for personal use and the 2nd biggest reason for purchasing a phone for professional use. Maximum number of respondents started using mobile phone at above 30 years and in 26-30yrs and 10-15yrs formed a minority. The research showed that maximum number of users changes their phone in 1-2 year.

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 Most of the people prefer mobile which falls between the price range of 10001-15000 and less number of people who prefer price range below 5000. The research says that majority of people spend around 100-500 rupees on their mobile phone and least number of people spends around 501-1000. It can be interpreted that there are maximum number of users who spend around 2-3 hours of their time on mobile phone and the people who spend 1-2 hours of their time on mobile phone formed the 2 nd major group. There were majority of people who aware of the latest version of mobile operating system. According to the research there are maximum number of people who update their knowledge about mobile phone from all the above given sources and least number of people update through T.V Ads. Landline users are less as compared to mobile phones and they use landline because it offers good connectivity. The outcome of the research implies that majority of the users disagree with the above statement and least users are neutral or not sure. As per the research the whole sample size agrees with the above statement that mobile is becoming basic necessities in todays generation.

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CHAPTER 8 CONCLUSION
The world of marketing is ever changing one, not simply because of consumers desires but also because today marketers have more means to reach potential consumers. Thus this research report showed that the knowledge about latest version of mobile effects the frequency of change of handset and also that price of the mobile is independent of the income of the user.

Thus the trend of the usage of the mobile phones is ever growing withing the urban India and this change in trend doesnt directly depend upon the Income of the potential consumers but majorly lies among the advent of the new technology in the mobile phones and also increasing number of the appealing advertisements.

This study makes it understand that the consumers of urban Idia hav e a good knowledge about the tech-industry thus also keep updating their information and are awared about the latest invent. The purchasing power lies within the consumers which doesnot depend upon their income but on their preferences which can be influenced theough advertising or any other persuading sources.

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CHAPTER 9 ANNEXURES
Q1 . What is your total Annual Family Income ? i) Below 300000 ii) 3- 500000 iii) 500001-1000000 iv) Above 1000000 Ans :-_____________

Q2 . No. of Mobile in your Family ? i) 1-2 ii) 3-4 iii) more than 4 Ans :-__________________

Q3 . What is your Occupation? I) Student ii) Service iii) Business iv) Homemaker v) Retired Ans :- __________________

Q4 . Which mobile phone do you own? i) Nokia ii) Samsung iii) HTC iv) others Ans:-__________________

Q5 . What influenced you to buy the above mentioned brand? Can answer more then one. i) Physical Body design ii) upgrading technology iii)Brand Ambassador iv) Market popularity v) others Ans :__________________

Q6. What is your purpose of buying a mobile ? Can answer more then one. i) Personal use ii) Proffesional use iii) Gifting purpose iv) time saving iv) others Ans:____________________

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Q7 . When you started using your mobile? I) 10-15 yrs ii) 16-20 yrs iii) 21-25yrs iv) 26- 30 yrs v) above 30 yrs Ans :-__________________

Q8. How frequently you change your Handset.? I) 1-2 yrs ii) 3-4 yrs iii) more then 4 yrs Ans :-________________

Q9 . For What purpose you use your Mobile. I) Calls ii) Gaming iii) Camera iv) Messaging v) Style statement vi) All. Ans :-_____________

Q10 . While buying mobile which price range you look out for? I) Less then 5000 ii) 5001-10000 iii) 10001- 15000 iv) 1500120000 v) Above 20000 Ans :-___________________

Q11 . What is the Avg. Monthly Expenses on Mobile ? i) 100 500 rs ii) 501-1000rs iii) 1001-2000 iv) Above 2000 Ans:-__________

Q12. Rank Brand Of The mobile as per your Choice.(Rank 1 to 6 ,where 1 is being highest) ? ___Samsung ___ Nokia ___Apple ___BlackBerry ___Micromax ___ Sony Erricson

Q13. What is the Avg. time you spent on your mobile? i) Less then 1 hr ii) Less then 2 hrs iii) Less then 3hrs iv) Less then 4 hrs v) more then 4 hrs Ans:-_____________

Q14 Do you Know thw latest version of mobile operating system ? i) Yes ii) No Ans:________

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Q15 . From where do you update your knowledge about mobile? i) T.V ads ii) Newspaper iii) Friends iv) internet v) All. Ans:- ___________

Q16 . Do you have a landline connection? IF YES WHY? YES / NO i) Adress proof ii) Covinient iii) Connectivity iv) Others Ans :_____________

Q17. Do you think that mobile is replacing computers and laptops? i) Strongly Agree ii) agree iii)may be iv) Disagree v) Strongly Disagree Ans :_____________ Q18 . Do you think mobile is becoming basic necessities in todays Gemeration? i) Yes ii) No iii) May be Ans :-______________

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CHAPTER 10 REFERENCES

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